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Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing
by Gloria MossProduct and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Gender, Metal and the Media: Women Fans and the Gendered Experience of Music (Pop Music, Culture and Identity)
by Rosemary Lucy HillThis book is a timely examination of the tension between being a rock music fan and being a woman. From the media representation of women rock fans as groupies to the widely held belief that hard rock and metal is masculine music, being a music fan is an experience shaped by gender. <P><P>Through a lively discussion of the idealised imaginary community created in the media and interviews with women fans in the UK, Rosemary Lucy Hill grapples with the controversial topics of groupies, sexism and male dominance in metal. She challenges the claim that the genre is inherently masculine, arguing that musical pleasure is much more sophisticated than simplistic enjoyments of aggression, violence and virtuosity. <P>Listening to women’s experiences, she maintains, enables new thinking about hard rock and metal music, and about what it is like to be a women fan in a sexist environment.
Gender, Power, and Communication in Human Relationships (Routledge Communication Series)
by Pamela J. Kalbfleisch Michael J. CodyThis edited volume establishes a state-of-the-art perspective on theory and research on gender, power, and communication in human relationships. Both theoretical essays and review chapters address issues relevant to female and male differences in power, dominance, communication, equality, and expectations/beliefs. All chapter contributors share two commonalities. First, each provides a 1990s assessment of power and equality in female and male relationships. Second, each reviews respective programs of research and focuses attention on the relevance of this research to understanding the relationships of women and men. Unique because it incorporates a multidisciplinary approach to the study of gender and the communication of power in human relationships, this book includes the original work of intellectuals with national and international reputations in the social sciences. The volume provides both scholastic breadth and centralized treatment of issues that form the very foundation of social and personal relationships. It will appeal to scholars working in the disciplines of communication and psychology as well as other areas of social science research.
Gender, Race, and Class in Media: A Critical Reader
by Gail Dines Bill Yousman Lori Bindig Yousman Jean McMahon HumezGender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. Editors Bill Yousman, Lori Bindig Yousman, Gail Dines, and Jean McMahon Humez explore some of the most important forms of today&’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship.
Gender, Race, and Class in Media: A Critical Reader
by Gail Dines Bill Yousman Lori Bindig Yousman Jean McMahon HumezGender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. Editors Bill Yousman, Lori Bindig Yousman, Gail Dines, and Jean McMahon Humez explore some of the most important forms of today&’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship.
Gender, Race, and Class in Media: A Critical Reader (Fourth Edition)
by Gail Dines Jean M. HumezThis provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. <P><P>Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, fan and celebrity gossip websites, videogames and online social media and virtual reality enterprises. <P>Issues of power related to gender, race, class and sexuality are integrated into a wide range of compelling articles examining the economic and cultural implications of mass media as institutions, such as the political economy of media production, textual analysis, and media consumption, including current questions raised by fan participation in production and distribution.
Gendered Lives: Communication, Gender, and Culture
by Julia T. Wood Natalie Fixmer-OraizPacked with the latest research and emerging issues from the field, GENDERED LIVES: COMMUNICATION, GENDER, & CULTURE, 13th Edition, equips you with the knowledge and tools to think critically about gender and society. Written by leading gender communication scholars, the text offers a balanced perspective of masculinity and femininity as it demonstrates the multiple and often interactive ways your views of gender are shaped within contemporary culture. The 13th Edition offers expansive coverage of men's issues, an integrated emphasis on social media and a stronger focus on gender in the public sphere. Its current coverage and conversational, first-person writing styles make it an engaging introduction to the field!
Gendered Technology in Translation and Interpreting: Centering Rights in the Development of Language Technology (ISSN)
by Esther Monzó-Nebot Vicenta Tasa-FusterThis collection takes an interdisciplinary approach to the study of gendered technology, an emerging area of inquiry that draws on a range of fields to explore how technology is designed and used in a way that reinforces or challenges gender norms and inequalities.The volume explores different perspectives on the impact of technology on gender relations through specific cases of translation and interpreting technologies. In particular, the book considers the slow response of legal frameworks in dealing with the rise of language-based technologies, especially machine translation and large language models, and their impacts on individual and collective rights. Part I introduces the study of gendered technologies at this intersection of legal and translation and interpreting research, before moving into case studies of specific technologies. The cases explored in Parts II and III discuss the impact of interpreting and translation technologies on language professionals, language communities, and gender inequalities, while stressing the future needs of gendered technology, particularly machine translation. Taken together, the collection demonstrates the value of a cross-disciplinary approach in better understanding how language technologies can be harnessed to address discrimination and contribute to growing discussions on gender equality and social justice at the intersection of technology and translation.This book will be of interest to scholars in translation and interpreting studies, gender studies, language technologies, and language and the law.
Gendering Nationalism: Intersections Of Nation, Gender And Sexuality
by Nicola Montagna Jon Mulholland Erin Sanders-McDonaghThis volume offers an empirically rich, theoretically informed study of the shifting intersections of nation/alism, gender and sexuality. Challenging a scholarly legacy that has overly focused on the masculinist character of nationalism, it pays particular attention to the people and issues less commonly considered in the context of nationalist projects, namely women and sexual minorities. Bringing together both established and emerging researchers from across the globe, this multidisciplinary and comparison-rich volume provides a multi-sited exploration of the shifting contours of belonging and Otherness generated by multifarious nationalisms. The diverse, and context specific positionings of men and women, masculinities and femininities, and hegemonic and non-normative sexualities, vis-à-vis nation/alism, are illuminated through a vibrant array of contemporary theoretical lenses. These include historical and feminist institutionalism, post-colonial theory, critical race approaches, transnational and migration theory and semiotics.
Gene Smith's Sink: A Wide-Angle View
by Sam StephensonAn incisive biography of the prolific photo-essayist W. Eugene SmithFamously unabashed, W. Eugene Smith was photography’s most celebrated humanist. As a photo essayist at Life magazine in the 1940s and ’50s, he established himself as an intimate chronicler of human culture. His photographs of war and disaster, villages and metropolises, doctors and midwives, revolutionized the role of images in journalism, transforming photography for decades to come.When Smith died in 1978, he left behind eighteen dollars in the bank and forty-four thousand pounds of archives. He was only fifty-nine, but he was flat worn-out. His death certificate read “stroke,” but, as was said of the immortal jazzman Charlie Parker, Smith died of “everything,” from drug and alcohol benders to weeklong work sessions with no sleep.Lured by the intoxicating trail of people that emerged from Smith’s stupefying archive, Sam Stephenson began a quest to trace his footsteps. In Gene Smith’s Sink, Stephenson merges traditional biography with rhythmic digressions to revive Smith’s life and legacy. Traveling across twenty-nine states, Japan, and the Pacific, Stephenson profiles a lively cast of characters, including the playwright Tennessee Williams, to whom Smith likened himself; the avant-garde filmmaker Stan Brakhage, with whom he once shared a Swiss chalet; the artist Mary Frank, who was married to his friend Robert Frank; the jazz pianists Thelonious Monk and Sonny Clark, whose music was taped by Smith in his loft; and a series of obscure caregivers who helped keep Smith on his feet. The distillation of twenty years of research, Gene Smith’s Sink is an unprecedented look into the photographer’s potent legacy and the subjects around him.
General Contractor Business Model for Smart Cities: Fundamentals and Techniques
by Elie KaramThis book covers three principal subject areas: smart cities, general contractors and business models. The smart city concept is currently on the rise and cities around the world appear to be in a race to become smart, fast. Converting big cities into smart cities is a move that almost all cities around the globe have made, or will undoubtedly make in the near future, to be able to cope with the various repercussions of urbanization. Smartness is a vague term that could relate to anything and everything, such as infrastructure, people or governance.In this book, we focus our attention on smart buildings - large ones, in particular - and attempt to identify the key problems that France-based construction companies face today, in order to suggest plausible solutions. Our research findings show that no single business model can fit all smart cities worldwide. Using the general contractor business model for smart cities, this book proposes an original solution to managing smart city projects, bringing together architecture, construction and strategy.
Generalisiertes Vertrauen in automatisierten Journalismus: Bedeutung und Einflussfaktoren auf das Vertrauen deutscher Leser*innen
by Theresa KörnerIn diesem Open-Access-Buch geht es um die Frage, wie Leser*innen in Deutschland automatisiert generierte Nachrichten wahrnehmen und welche Bedeutung sie den Verfahren im Journalismus zuschreiben. Im Mittelpunkt steht die Frage, ob das Publikum dem automatisierten Journalismus vertraut und welche Einflussfaktoren bei dieser Entscheidung eine Rolle spielen. Zur empirischen Überprüfung wurden Focus Groups mit gezielt rekrutierten Leser*innen eingesetzt. Die Ergebnisse zeigen, dass es keine monokausalen Antworten auf die Frage nach dem Vertrauen der Lesenden in automatisierten Journalismus gibt. Grundsätzlich stehen sie dem Technologieeinsatz neutral und gleichzeitig neugierig sowie – vor allem mit Blick auf die Zukunft – skeptisch gegenüber. Die Teilnehmenden fordern einen transparenten Umgang der Medienorganisationen mit automatisierter Berichterstattung und wollen mehr Informationen zum Einsatz, zur Verbreitung und zur Technologie haben. Als Einflussfaktoren auf die Vertrauensbewertung wurden ausgewählte Personen- sowie Text- und Publikationsmerkmale und Eigenschaften des Untersuchungsgegenstands getestet. Hohe Relevanz haben erkennbar die Angst vor gezielter Manipulation, die individuellen Vorstellungen über Künstliche Intelligenzen sowie die Kontingenz von Texten.Dies ist ein Open-Access-Buch.
Generation Jobless?: Turning the youth unemployment crisis into opportunity
by P. VogelOffering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set.
Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z
by Karl MoorePerhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace.Karl Moore takes a practical and down-to-earth approach to understanding what drives millennials and generation Z and how the education system they were brought up in has informed their worldview. Based on hundreds of interviews conducted with under-thirty-year-olds across Canada, the United States, Japan, Iceland, the United Kingdom, and elsewhere, as well as interviews with executives to gain their perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of these generations’ ideas about truth, hierarchy, and leadership.Focusing on listening, purpose, reverse mentoring, feedback, and how people relate to each other in the workplace, Generation Why provides the essential tools for effectively working with millennials and generation Z and unlocking their full professional potential.
Generation Zombie: The new essential guide to why screens and devices are harming our children and what we can do about it
by Dr Charlotte Armitage'It is never too late to make changes and put things right. If we recognise the problem of device use, we can regain control of our families and allow our children to grow up as they should.' Dr Charlotte ArmitageMany theories that form the bedrock of good parenting were created decades before devices even existed - they don't consider the significant impact on a child's psychological and physical development. The landscape of the early years has changed so quickly, yet parents and caregivers do not have access to the evidence-based, practical advice they need to manage this invasion of screens. They can see their children become addicted to devices, but don't know what to do. Generation Zombie will fill this knowledge gap.Through her clinical work as a psychotherapist, work with schools and as a duty of care psychologist, Dr Charlotte Armitage has witnessed the terrifying impact of screen time on her clients and their families. However, unlike other addictions, the harmful consequences of devices are not widely recognised. With the vital insights in her book - including practical tips and engaging case studies - her mission is hopeful and empowering; to enable parents to make a positive change. Away from devices, you will be amazed how quickly you notice children's behaviour change.
Generation Zombie: The new essential guide to why screens and devices are harming our children and what we can do about it
by Dr Charlotte Armitage'It is never too late to make changes and put things right. If we recognise the problem of device use, we can regain control of our families and allow our children to grow up as they should.' Dr Charlotte ArmitageMany theories that form the bedrock of good parenting were created decades before devices even existed - they don't consider the significant impact on a child's psychological and physical development. The landscape of the early years has changed so quickly, yet parents and caregivers do not have access to the evidence-based, practical advice they need to manage this invasion of screens. They can see their children become addicted to devices, but don't know what to do. Generation Zombie will fill this knowledge gap.Through her clinical work as a psychotherapist, work with schools and as a duty of care psychologist, Dr Charlotte Armitage has witnessed the terrifying impact of screen time on her clients and their families. However, unlike other addictions, the harmful consequences of devices are not widely recognised. With the vital insights in her book - including practical tips and engaging case studies - her mission is hopeful and empowering; to enable parents to make a positive change. Away from devices, you will be amazed how quickly you notice children's behaviour change.
Generation Zombie: The new essential guide to why screens and devices are harming our children and what we can do about it
by Dr Charlotte Armitage'It is never too late to make changes and put things right. If we recognise the problem of device use, we can regain control of our families and allow our children to grow up as they should.' Dr Charlotte ArmitageMany theories that form the bedrock of good parenting were created decades before devices even existed - they don't consider the significant impact on a child's psychological and physical development. The landscape of the early years has changed so quickly, yet parents and caregivers do not have access to the evidence-based, practical advice they need to manage this invasion of screens. They can see their children become addicted to devices, but don't know what to do. Generation Zombie will fill this knowledge gap.Through her clinical work as a psychotherapist, work with schools and as a duty of care psychologist, Dr Charlotte Armitage has witnessed the terrifying impact of screen time on her clients and their families. However, unlike other addictions, the harmful consequences of devices are not widely recognised. With the vital insights in her book - including practical tips and engaging case studies - her mission is hopeful and empowering; to enable parents to make a positive change. Away from devices, you will be amazed how quickly you notice children's behaviour change.
Generation of Swine
by Hunter S. ThompsonGeneration of Swine, the second volume of the legendary Dr. Hunter S. Thompson's bestselling "Gonzo Papers," was first published in 1988 and is now back in print. Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best -- covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN -- 24 hours of mainline news. Showcasing his inimitable talent for social and political analysis, Generation of Swine is vintage Thompson -- eerily prescient, incisive, and enduring.
Generation of Swine: The Brutal Odyssey of an Outlaw Journalist
by Hunter S. ThompsonFrom the bestselling author of Fear and Loathing in Las Vegas, the legendary Hunter S. Thompson's second volume of the "Gonzo Papers" is back. Generation of Swine collects hundreds of columns from the infamous journalist's 1980s tenure at the San Francisco Examiner.Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best--covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN--24 hours of mainline news. Showcasing his inimitable talent for social and political analysis, Generation of Swine is vintage Thompson--eerily prescient, incisive, and enduring.
Generation, Detection and Processing of Terahertz Signals (Lecture Notes in Electrical Engineering #794)
by Arindam Biswas Aritra Acharyya Palash DasThis book contains detailed descriptions and associated discussions regarding different generation, detection and signal processing techniques for the electrical and optical signals within the THz frequency spectrum (0.3–10 THz). It includes detailed reviews of some recently developed electronic and photonic devices for generating and detecting THz waves, potential materials for implementing THz passive circuits, some newly developed systems and methods associated with THz wireless communication, THz antennas and some cutting-edge techniques associated with the THz signal and image processing. The book especially focuses on the recent advancements and several research issues related to THz sources, detectors and THz signal and image processing techniques; it also discusses theoretical, experimental, established and validated empirical works on these topics. The book caters to a very wide range of readers from basic science to technological experts as well as students.
Generational Gaps in Political Media Use and Civic Engagement: From Baby Boomers to Generation Z (Routledge Studies in Media, Communication, and Politics)
by Erik Albæk Kim Andersen Jakob Ohme Camilla Bjarnøe Mats Joe Bordacconi Claes H De VreeseThis book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.
Generations, Inc.: From Boomers to Linksters--Managing the Friction Between Generations at Work
by Larry Johnson Meagan JohnsonNow that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team.Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace.This book provides Baby Boomers and Linksters alike with practical techniques for:addressing conflicts,forging alliances with coworkers from other generations,getting people with different values and idiosyncratic styles to work together,and running productive meetings where all participants find value in each other&’s ideas.The generation we were born in influences our expectations, actions, and mind-sets.Generations, Inc. includes realistic strategies for relating to your team members&’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.
Generative AI and Cyberbullying
by Ravindra DasEver since the COVID-19 pandemic occurred in 2020, the world has transformed itself greatly. For example, not only is the near-99% remote workforce now a reality, but businesses today are taking incident response and disaster recovery much more seriously these days as well. But another area that has blossomed in the last couple of years has been that of Generative AI. It is actually a subfield of artificial intelligence, which has been around since the 1950s.But Gen AI (as it is also called) has been fueled by the technology of ChatGPT, which has been developed and created by OpenAI. Given the GPT4 algorithms Gen AI is powered by, an end user can merely type in, or even speak into the platform a query, and an output that is specific to that query will be automatically generated. The answer (or "output") can be given as a text, video, image, or even an audio file.The scalability and diversity of Gen AI has allowed it to be used in a myriad of industries and applications. But although it has been primarily designed to serve the greater good, it can also be used for very nefarious purposes, such as online harassment and Cyberbullying.In this particular book, we actually take the good side of Gen AI and provide an overview as to how it can be used to help combat Cyberbullying. This book is broken down into the following topics: What Cyberbullying is all about How Gen AI can be used to combat Cyberbullying An overview into Gen AI Advanced topics into Gen AI Conclusions
Generative AI in Writing Education: Policy and Pedagogical Implications (Routledge Research in Writing Studies)
by Dylan MedinaThis book provides a theoretical framework to allow educators, researchers, and policymakers to better understand computer‑generated writing and the policy and pedagogical implications of generative AI.Generative AI, such as ChatGPT and Gemini, has substantially disrupted educational spaces, forcing educators, policymakers, and other stakeholders to reconsider writing and how it should be used in education. Responding to this disruption, this book provides technically sound guidance on how various stakeholders should engage with generative AI. After providing a foundational and technical discussion of the technology, this book directly addresses the educational context. Informed by theories of learning and knowledge transfer and utilizing rhetorical theories of writing, this book assesses the impact of AI on student learning, student performance, and academic honesty and integrity. In doing so, the book outlines how generative AI can be both a help and a hindrance for students, enabling readers to craft informed and meaningful policies and successfully integrate AI in the composition classroom.This book will be of interest to scholars in the fields of Rhetoric and Composition, Technical Writing, Communication Studies, Linguistics, and TESOL, as well as to Education and Machine Learning policymakers, program directors, and researchers.
Generative AI in the English Composition Classroom: Practical and Adaptable Strategies (Routledge Research in Writing Studies)
by James Hutson Daniel Plate Elizabeth Melick Susan EdeleDesigned to cater to the needs of both novice and seasoned writing instructors, this book provides a range of practical and adaptable strategies for integrating generative artificial intelligence (AI) into English writing curricula.Generative AI in the English Composition Classroom proposes strategic methodologies to ensure that AI is utilized as a facilitator of learning and creativity, rather than as a shortcut to academic success. With a particular emphasis on sophisticated large language models such as Claude, ChatGPT, and Gemini, this book critically addresses potential challenges, including concerns related to academic integrity. It includes case studies and practical strategies to exemplify how AI can enhance the writing process while emphasizing the continuing importance of a solid foundation in writing structure, processes, and rhetorical strategies. These case studies and strategies are designed for immediate application, offering educators and students practical tools to effectively navigate AI-augmented writing environments. Finally, the book looks to the future, discussing the evolving skillsets required in the workforce and how educators can equip students for a future in which AI is an integral component.A forward-thinking and invaluable guide, this book will be of interest to educators involved in teaching English Composition and writing.