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Grundlagenwissen Medien für Journalisten
by Claudia HangenDer Band bietet eine kompakte Einführung in die Grundlagen der Medien insbesondere für Studierende mit dem Berufswunsch Journalismus und für Berufseinsteiger. Er behandelt die verschiedenen Ausbildungswege ebenso wie medienethische Fragen, ökonomische, medienrechtliche und medienpolitische Grundlagen. Ein besonderer Schwerpunkt liegt auf den Veränderungen im Journalismus und den Medien durch Internet, Twitter, Facebook & Co, was die Autorin am Beispiel der Jasmin-Revolution in der arabischen Welt und der Krisen der New Economy 2001 und der Finanzkrise 2008/2009 veranschaulicht.
Grupo Prisa: Media Power in Contemporary Spain (Global Media Giants)
by Luis A. Albornoz Núria Almiron Ana I. SegoviaIn one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.
Grüne Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
by Matthias Johannes Bauer Sarah SobolewskiDas Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat. Es wird erläutert, inwiefern die klassische und grüne Marketingkommunikation integriert werden können und wie Unternehmen konkret ihre grüne Marketing-Kommunikation umsetzen.Kaum ein Bereich hat in den letzten Jahren so viel Aufmerksamkeit erfahren wie das Thema Nachhaltigkeit. Der Klimawandel, Fridays for Future, Greta Thunberg und viele weitere Gründe haben dafür gesorgt, dass sich nicht nur Privatpersonen mit nachhaltigen Alternativen auseinandersetzen, sondern zunehmend auch Unternehmen. „Grün“ ist im Trend, und Nachhaltigkeit wird zunehmend zum Erfolgsfaktor für Unternehmen. Deshalb sollten sich Unternehmen ihre nachhaltige Unique Selling Proposition (USP) bewusst machen, sich strategisch danach ausrichten und dies auch bewusst kommunizieren. Seit einigen Jahren hat sich in diesem Kontext der Begriff „Green Marketing“, auch unter dem Begriff Nachhaltigkeitsmarketing zu finden, durchgesetzt. Durch den vorgeschlagenen Green Deal der Europäischen Union gewinnt das Konzept weiter an Relevanz, da die Unternehmen angehalten sind, sich mit einem nachhaltigen Re-Design ihrer Produkte zu beschäftigen. Unternehmen müssen im Rahmen des Green Marketings einen Spagat schaffen zwischen offensiver und dennoch glaubwürdiger Kommunikation.
Guadalcanal Diary: Guadalcanal Diary, Invasion Diary, And John F. Kennedy And Pt-109
by Richard Tregaskis#1 New York Times Bestseller: A &“superb&” eyewitness account of one of the bloodiest and most pivotal battles of World War II (Mark Bowden, author of Black Hawk Down). On August 7, 1942, eleven thousand US Marines landed on Tulagi and Guadalcanal Islands in the South Pacific. It was the first major Allied offensive against Japanese forces; the first time in history that a combined air, land, and sea assault had ever been attempted; and, after six months of vicious fighting, a crushing defeat for the Empire of Japan and a major turning point in the Pacific War. Volunteer combat correspondent Richard Tregaskis was one of only two journalists on hand to witness the invasion of Guadalcanal. He risked life and limb to give American readers a soldier&’s experience of the war in the Pacific, from the suffocating heat and humidity to the unique terror of fighting in tall, razor-sharp grass and in crocodile-infested jungle streams against a concealed enemy. In understated yet graceful prose, Tregaskis details the first two months of the campaign and describes the courage and camaraderie of young marines who prepared for battle knowing that one in four of them wouldn&’t make it home. An instant bestseller when it was first published in 1943 and the basis for a popular film of the same name, Guadalcanal Diary set the standard for World War II reportage. Hailed by the New York Times as &“one of the literary events of its time,&” it is a masterpiece of war journalism whose influence can be found in classic works such as John Hersey&’s Hiroshima, Michael Herr&’s Dispatches, and Dexter Filkins&’s The Forever War. This ebook features an illustrated biography of Richard Tregaskis including rare images from the American Heritage Center at the University of Wyoming.
Guardians of Discourse: Journalism and Literature in Porfirian Mexico
by Kevin M. AnzzolinDuring Porfirio Díaz&’s thirty-year rule, Mexico dealt with the press in disparate ways in hopes of forging an informed and, above all, orderly citizenry. Even as innumerable journalists were sent to prison on exaggerated and unfair charges of defamation or slander, Díaz&’s government subsidized multiple newspapers to expand literacy and to aggrandize the image of the regime. In Guardians of Discourse Kevin M. Anzzolin analyzes the role and representation of journalism in literary texts from Porfirian Mexico to argue that these writings created a literate, objective, refined, and informed public. By exploring works by Porfirian writers such as Emilio Rabasa, Ángel del Campo, Rafael Delgado, Laura Méndez de Cuenca, and Salvador Quevedo y Zubieta, Anzzolin demonstrates that a primary goal of the lettered class was to define and shape the character of public life, establish the social position of citizens, and interrogate the character of civil institutions. These elite letrados—whom Anzzolin refers to as &“guardians of discourse&”—aimed to define the type of discourses that would buttress the transformed Mexico of the Díaz regime to forge a truly national literature that could be discussed among an expanded coterie of lettered thinkers. In addition, these Porfirian guardians hoped to construct an extensive and active public able to debate political and social issues via a press befitting a modern nation-state and create a press that would be independent, illuminating, and distinguished. Through an innovative look at Mexico&’s public sphere via literary fiction in the Porfirian era, Anzzolin contributes to our knowledge of Mexican and Latin American political, cultural, and literary history in the late nineteenth and early twentieth centuries.
Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There (Guerilla Marketing Press)
by Jay Conrad Levinson Donald Wayne HendonSecrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship SellingJay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall.“A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule
Guerrilla Marketing Field Guide
by Jay Levinson Jeannie LevinsonBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers-all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)
by Jay Conrad Levinson Rick Frishman Michael Larsen David L. HancockBecause the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho
Guerrilla Nation: My Wars In and Out of Vietnam
by Michael MaclearA celebrated journalist finds himself reporting on the savage war in Vietnam while in combat with his own network. In September 1969, Michael Maclear, the first Western television journalist allowed inside North Vietnam, was in Hanoi for major Canadian and U.S. networks. He recounted in gripping detail how an entire population had been trained for generations in guerrilla combat. His reporting that the North was motivated more by nationalism than Marxism was highly controversial.Later Maclear was taken blindfolded to a Hanoi prison for captive U.S. pilots, some of whom condemned the war. Nixon’s White House said the Canadian reporter was duped, and Maclear’s own network questioned him in those terms on air. Later, the network found reason to dismiss Maclear as a foreign correspondent.Recently, Maclear returned to Vietnam and interviewed surviving key figures from the war. In this book he includes startling new information on guerrilla tactics and delivers an impassioned argument for the necessity of journalistic impartiality and integrity.
Guerrilla P.R.
by Michael LevineThe manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Guerrilla P.R. 2.0
by Michael LevineThe world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Jay Conrad LevinsonGuerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:Offer expert advice over the internet with podcastsSend out an e-mail blast to quickly reach consumers about the latest products or servicesConnect with their clients on social networking sitesConduct effective virtual seminarsBuild out their website in order to build name recognition
Guessing Random Additive Noise Decoding: A Hardware Perspective
by Warren J. Gross Syed Mohsin Abbas Marwan JalaleddineThis book gives a detailed overview of a universal Maximum Likelihood (ML) decoding technique, known as Guessing Random Additive Noise Decoding (GRAND), has been introduced for short-length and high-rate linear block codes. The interest in short channel codes and the corresponding ML decoding algorithms has recently been reignited in both industry and academia due to emergence of applications with strict reliability and ultra-low latency requirements . A few of these applications include Machine-to-Machine (M2M) communication, augmented and virtual Reality, Intelligent Transportation Systems (ITS), the Internet of Things (IoTs), and Ultra-Reliable and Low Latency Communications (URLLC), which is an important use case for the 5G-NR standard. GRAND features both soft-input and hard-input variants. Moreover, there are traditional GRAND variants that can be used with any communication channel, and specialized GRAND variants that are developed for a specific communication channel. This book presents a detailed overview of these GRAND variants and their hardware architectures. The book is structured into four parts. Part 1 introduces linear block codes and the GRAND algorithm. Part 2 discusses the hardware architecture for traditional GRAND variants that can be applied to any underlying communication channel. Part 3 describes the hardware architectures for specialized GRAND variants developed for specific communication channels. Lastly, Part 4 provides an overview of recently proposed GRAND variants and their unique applications.This book is ideal for researchers or engineers looking to implement high-throughput and energy-efficient hardware for GRAND, as well as seasoned academics and graduate students interested in the topic of VLSI hardware architectures. Additionally, it can serve as reading material in graduate courses covering modern error correcting codes and Maximum Likelihood decoding for short codes.
Guia de uso do Software de Reconhecimento de Voz para escritores
by Barbara WatkinsonGuia de uso do Software de Reconhecimento de Voz para escritores, Como digitar mais rápido e Ditar no Windows e MAC por Barbara Watkinson Você quer escrever seu romance de forma mais rápida e eficaz? Se você respondeu sim, então este manual é para você! Você sabia que o software de ditado pode ajudá-lo a escrever seu livro até 3 vezes mais rápido? Este guia é possui toneladas de estratégias para ditar seu romance, tudo a partir do conforto da sua sala de estar e sem tocar no teclado! Aqui estão os tópicos que estão incluídos nesse livro: Como começar Como se preparar o esboço O melhor discurso para aplicativos de texto Como usar o software de ditado para publicar um romance + MUITO MAIS! Se você quer aprender a escrever seu romance falando, este livro é para você! -> Role até o topo da página e clique em adicionar ao carrinho para comprar instantaneamente Aviso Legal: Este autor e / ou proprietário (s) de direitos não fazem reivindicações, promessas ou garantias sobre a exatidão, integridade ou adequação do conteúdo deste livro, e expressamente se isenta da responsabilidade por erros e omissões nos conteúdos nele contidos. Este produto é apenas para referência. Gênero: COMPUTADORES / Documentação e Redação Técnica Gênero secundário: COMPUTADORES / Processamento de voz e áudio Língua: Português Brasil Contagem de palavra: 2422 Links de livros: Amazon
Guide d'utilisation des logiciels de reconnaissance vocale : comment taper plus vite en dictant, par Barbara Watkinson
by Barbara WatkinsonSaviez-vous qu'un logiciel de dictée peut vous aider à écrire votre livre jusqu'à 3 fois plus vite ? Vous souhaitez écrire un roman plus rapidement et plus efficacement ? Si la réponse est oui, alors cet ouvrage est pour vous ! Ce guide contient d’innombrables stratégies pour dicter votre roman, le tout dans le confort de votre salon et sans toucher un clavier ! Voici les thèmes abordés dans le livre : Comment se lancer Comment préparer et établir un plan Les meilleures applications de reconnaissance vocale Comment utiliser un logiciel de dictée pour publier un roman ET BIEN PLUS ENCORE ! Si vous voulez apprendre à écrire votre roman en parlant, alors ce livre est pour vous !
Guide to Analysis of Language Transcripts
by Kristine S. RetherfordGuide to Analysis of Language Transcripts is now in its third edition This updated text is more reader-friendly and includes analysis practice on CD-ROM, too. Through the use of this comprehensive text readers learn classic semantic, syntactic, and pragmatic analysis. The opening chapter thoroughly explains the collection and transcription of conversation speech samples. The GALT presents hundreds of helpful example utterances (with full explanations) plus four transcriptions for analysis.
Guide to Cross-Cultural Communication
by Sana Reynolds Deborah ValentineThis concise, practical book will help you communicate successfully in culturally diverse workplaces at home and abroad.
Guide to Literary Agents 2020: The Most Trusted Guide to Getting Published (Market #2020)
by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 2020 is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 29th edition of GLA includes: • The key elements of a successful nonfiction book proposal. • Informative articles on crafting the perfect synopsis and detailing what agents are looking for in the ideal client--written by actual literary agents. • Plus, a 30-Day Platform Challenge to help writers build their writing platforms +Includes 20 literary agents actively seeking writers and their writing
Guide to Literary Agents 30th Edition
by edited by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent, fully revised and updatedNo matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 30th edition is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 30th edition of GLA includes: • Hundreds of updated listings for literary agents and writing conferences • Informative articles on crafting effective queries, synopses, and book proposals (and the agent query tracker) • Plus, a 30-Day Platform Challenge to help writers build their writing platforms • Includes 20 literary agents actively seeking writers and their writing
Guide to Wireless Ad Hoc Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies have been undergoing rapid advancements, however there are several challenges that still need to be addressed. This book provides a comprehensive guide on the new ideas and results in the areas of mobile ad hoc networks, sensor networks and other ad hoc and ubiquitous computing systems, all in the wireless communication technology field. Wireless ad hoc networks and ubiquitous computing are explored by leading experts in the field from both academia and industry, with various challenges in diverse environments, standards, routing mechanisms, etc. This comprehensive book features in-depth descriptions of terminologies and concepts related to the diverse subject areas in wireless communication. This wide-ranging text will be a valuable reference for researchers, students, instructors, engineers, and strategists seeking the state of the art in the field.
Guide to Wireless Sensor Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies continue to undergo rapid advancement. In recent years, there has been a steep growth in research in the area of wireless sensor networks (WSNs). In WSNs, communication takes place with the help of spatially distributed, autonomous sensor nodes equipped to sense specific information. WSNs can be found in a variety of both military and civilian applications worldwide. Examples include detecting enemy intrusion on the battlefield, object tracking, habitat monitoring, patient monitoring and fire detection. Sensor networks are emerging as an attractive technology with great promise for the future. However, challenges remain to be addressed in issues relating to coverage and deployment, scalability, quality-of-service, size, computational power, energy efficiency and security. This highly useful guide presents a comprehensive account of the fundamental concepts, new ideas and results in the field of WSNs.
Guidebook for Aligning Practices and Steering Multi-System Change: From Intervention to Social Change II (Solving Social Problems)
by Margit Keller Triin Vihalemm Maie KiiselBuilding on the work of the authors’ previous volume, the Guidebook for Aligning Practices and Steering Multi‑System Change translates cutting‑edge theoretical concepts into the language and applied toolkits of change practitioners. This empirically grounded and theoretically sophisticated book provides policymakers and change‑managers methods and toolkits for conceptual modelling of change when handling cross‑sectoral issues. The authors both ‘zoom in’ to the granular unfolding change of everyday life and ‘zoom out’ to examine the ‘big picture’ of socio‑technical systems such as energy, mobility, food and healthcare. In addition to the social practice theories introduced in the first volume, the authors draw on the multi‑level perspective that underpins sustainability transition studies and combine two theories. They are also inspired by the Deep Transition concept that tackles multi‑systems change. Bridging the gap between the theorisation of sustainability transitions and practical guidelines, it will appeal to policymakers, sustainability project managers and students of management, social and political sciences, technology and innovation.
Guidelines for Microsoft Office 2010
by Nancy Muir Anita VernoLearning how to use software should be a simple, straightforward, and engaging experience. The book has taken a step-by-step visual approach to teaching the key features of the Office programs, building knowledge in a logical and easy-to-follow way.
Guilty of Journalism: The Political Case against Julian Assange
by Kevin GosztolaFrom an acclaimed independent journalist, this carefully-documented analysis of the government&’s case against Julian Assange and its implications for press freedom acts as a crucial, compelling guidebook to Assange&’s upcoming trial.The legal action against Julian Assange is poised to culminate in a trial in the United States in 2023, and this book will help the public understand the proceedings. The establishment media's coverage of WikiLeaks founder Julian Assange's extradition case has focused on his deteriorating health and what CBS News called his &“secret family,&” but most of this coverage failed to detail the complex issues at stake against Assange. Guilty of Journalism outlines how WikiLeaks exposed the reality of American wars, the United States government&’s unprecedented indictment against Assange as a publisher, and the media&’s role in persuading the public to &“shoot the messenger.&”This new book by Kevin Gosztola, who has spent the last decade covering Assange, WikiLeaks, and the wider war on whistleblowers, tells the full story based on testimony from dozens of witnesses. It examines abuses of power by the CIA and the FBI, including a spying operation that targeted Assange&’s family, lawyers, and doctors. Guilty of Journalism offers a balanced and comprehensive perspective on all the events leading up to what press freedom advocates have called the trial of the century.Guilty of Journalism is a joint production of The Censored Press and Seven Stories Press.
Gulag Voices
by Jehanne M Gheith Katherine R. JolluckIn this volume, the powerful voices of Gulag survivors become accessible to English-speaking audiences for the first time through oral histories, rather than written memoirs. It brings together interviews with men and women, members of the working class and intelligentsia, people who live in the major cities and those from the "provinces," and from an array of corrective hard labor camps and prisons across the former Soviet Union. Its aims are threefold: 1) to give a sense of the range of the Gulag experience and its consequences for Russian society; 2) to make the Gulag relevant to English-speaking readers by offering comparisons to historical catastrophes they are likely to know more about, such as the Holocaust; and 3) to discuss issues of oral history and memory in the cultural context of Soviet and post-Soviet society.