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Guerrilla Marketing Field Guide
by Jay Levinson Jeannie LevinsonBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers-all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)
by Jay Conrad Levinson Rick Frishman Michael Larsen David L. HancockBecause the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho
Guerrilla Nation: My Wars In and Out of Vietnam
by Michael MaclearA celebrated journalist finds himself reporting on the savage war in Vietnam while in combat with his own network. In September 1969, Michael Maclear, the first Western television journalist allowed inside North Vietnam, was in Hanoi for major Canadian and U.S. networks. He recounted in gripping detail how an entire population had been trained for generations in guerrilla combat. His reporting that the North was motivated more by nationalism than Marxism was highly controversial.Later Maclear was taken blindfolded to a Hanoi prison for captive U.S. pilots, some of whom condemned the war. Nixon’s White House said the Canadian reporter was duped, and Maclear’s own network questioned him in those terms on air. Later, the network found reason to dismiss Maclear as a foreign correspondent.Recently, Maclear returned to Vietnam and interviewed surviving key figures from the war. In this book he includes startling new information on guerrilla tactics and delivers an impassioned argument for the necessity of journalistic impartiality and integrity.
Guerrilla P.R.
by Michael LevineThe manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Guerrilla P.R. 2.0
by Michael LevineThe world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Jay Conrad LevinsonGuerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:Offer expert advice over the internet with podcastsSend out an e-mail blast to quickly reach consumers about the latest products or servicesConnect with their clients on social networking sitesConduct effective virtual seminarsBuild out their website in order to build name recognition
Guessing Random Additive Noise Decoding: A Hardware Perspective
by Warren J. Gross Syed Mohsin Abbas Marwan JalaleddineThis book gives a detailed overview of a universal Maximum Likelihood (ML) decoding technique, known as Guessing Random Additive Noise Decoding (GRAND), has been introduced for short-length and high-rate linear block codes. The interest in short channel codes and the corresponding ML decoding algorithms has recently been reignited in both industry and academia due to emergence of applications with strict reliability and ultra-low latency requirements . A few of these applications include Machine-to-Machine (M2M) communication, augmented and virtual Reality, Intelligent Transportation Systems (ITS), the Internet of Things (IoTs), and Ultra-Reliable and Low Latency Communications (URLLC), which is an important use case for the 5G-NR standard. GRAND features both soft-input and hard-input variants. Moreover, there are traditional GRAND variants that can be used with any communication channel, and specialized GRAND variants that are developed for a specific communication channel. This book presents a detailed overview of these GRAND variants and their hardware architectures. The book is structured into four parts. Part 1 introduces linear block codes and the GRAND algorithm. Part 2 discusses the hardware architecture for traditional GRAND variants that can be applied to any underlying communication channel. Part 3 describes the hardware architectures for specialized GRAND variants developed for specific communication channels. Lastly, Part 4 provides an overview of recently proposed GRAND variants and their unique applications.This book is ideal for researchers or engineers looking to implement high-throughput and energy-efficient hardware for GRAND, as well as seasoned academics and graduate students interested in the topic of VLSI hardware architectures. Additionally, it can serve as reading material in graduate courses covering modern error correcting codes and Maximum Likelihood decoding for short codes.
Guia de uso do Software de Reconhecimento de Voz para escritores
by Barbara WatkinsonGuia de uso do Software de Reconhecimento de Voz para escritores, Como digitar mais rápido e Ditar no Windows e MAC por Barbara Watkinson Você quer escrever seu romance de forma mais rápida e eficaz? Se você respondeu sim, então este manual é para você! Você sabia que o software de ditado pode ajudá-lo a escrever seu livro até 3 vezes mais rápido? Este guia é possui toneladas de estratégias para ditar seu romance, tudo a partir do conforto da sua sala de estar e sem tocar no teclado! Aqui estão os tópicos que estão incluídos nesse livro: Como começar Como se preparar o esboço O melhor discurso para aplicativos de texto Como usar o software de ditado para publicar um romance + MUITO MAIS! Se você quer aprender a escrever seu romance falando, este livro é para você! -> Role até o topo da página e clique em adicionar ao carrinho para comprar instantaneamente Aviso Legal: Este autor e / ou proprietário (s) de direitos não fazem reivindicações, promessas ou garantias sobre a exatidão, integridade ou adequação do conteúdo deste livro, e expressamente se isenta da responsabilidade por erros e omissões nos conteúdos nele contidos. Este produto é apenas para referência. Gênero: COMPUTADORES / Documentação e Redação Técnica Gênero secundário: COMPUTADORES / Processamento de voz e áudio Língua: Português Brasil Contagem de palavra: 2422 Links de livros: Amazon
Guide d'utilisation des logiciels de reconnaissance vocale : comment taper plus vite en dictant, par Barbara Watkinson
by Barbara WatkinsonSaviez-vous qu'un logiciel de dictée peut vous aider à écrire votre livre jusqu'à 3 fois plus vite ? Vous souhaitez écrire un roman plus rapidement et plus efficacement ? Si la réponse est oui, alors cet ouvrage est pour vous ! Ce guide contient d’innombrables stratégies pour dicter votre roman, le tout dans le confort de votre salon et sans toucher un clavier ! Voici les thèmes abordés dans le livre : Comment se lancer Comment préparer et établir un plan Les meilleures applications de reconnaissance vocale Comment utiliser un logiciel de dictée pour publier un roman ET BIEN PLUS ENCORE ! Si vous voulez apprendre à écrire votre roman en parlant, alors ce livre est pour vous !
Guide to Analysis of Language Transcripts
by Kristine S. RetherfordGuide to Analysis of Language Transcripts is now in its third edition This updated text is more reader-friendly and includes analysis practice on CD-ROM, too. Through the use of this comprehensive text readers learn classic semantic, syntactic, and pragmatic analysis. The opening chapter thoroughly explains the collection and transcription of conversation speech samples. The GALT presents hundreds of helpful example utterances (with full explanations) plus four transcriptions for analysis.
Guide to Cross-Cultural Communication
by Sana Reynolds Deborah ValentineThis concise, practical book will help you communicate successfully in culturally diverse workplaces at home and abroad.
Guide to Literary Agents 2020: The Most Trusted Guide to Getting Published (Market #2020)
by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 2020 is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 29th edition of GLA includes: • The key elements of a successful nonfiction book proposal. • Informative articles on crafting the perfect synopsis and detailing what agents are looking for in the ideal client--written by actual literary agents. • Plus, a 30-Day Platform Challenge to help writers build their writing platforms +Includes 20 literary agents actively seeking writers and their writing
Guide to Literary Agents 30th Edition
by edited by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent, fully revised and updatedNo matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 30th edition is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 30th edition of GLA includes: • Hundreds of updated listings for literary agents and writing conferences • Informative articles on crafting effective queries, synopses, and book proposals (and the agent query tracker) • Plus, a 30-Day Platform Challenge to help writers build their writing platforms • Includes 20 literary agents actively seeking writers and their writing
Guide to Wireless Ad Hoc Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies have been undergoing rapid advancements, however there are several challenges that still need to be addressed. This book provides a comprehensive guide on the new ideas and results in the areas of mobile ad hoc networks, sensor networks and other ad hoc and ubiquitous computing systems, all in the wireless communication technology field. Wireless ad hoc networks and ubiquitous computing are explored by leading experts in the field from both academia and industry, with various challenges in diverse environments, standards, routing mechanisms, etc. This comprehensive book features in-depth descriptions of terminologies and concepts related to the diverse subject areas in wireless communication. This wide-ranging text will be a valuable reference for researchers, students, instructors, engineers, and strategists seeking the state of the art in the field.
Guide to Wireless Sensor Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies continue to undergo rapid advancement. In recent years, there has been a steep growth in research in the area of wireless sensor networks (WSNs). In WSNs, communication takes place with the help of spatially distributed, autonomous sensor nodes equipped to sense specific information. WSNs can be found in a variety of both military and civilian applications worldwide. Examples include detecting enemy intrusion on the battlefield, object tracking, habitat monitoring, patient monitoring and fire detection. Sensor networks are emerging as an attractive technology with great promise for the future. However, challenges remain to be addressed in issues relating to coverage and deployment, scalability, quality-of-service, size, computational power, energy efficiency and security. This highly useful guide presents a comprehensive account of the fundamental concepts, new ideas and results in the field of WSNs.
Guidebook for Aligning Practices and Steering Multi-System Change: From Intervention to Social Change II (Solving Social Problems)
by Margit Keller Triin Vihalemm Maie KiiselBuilding on the work of the authors’ previous volume, the Guidebook for Aligning Practices and Steering Multi‑System Change translates cutting‑edge theoretical concepts into the language and applied toolkits of change practitioners. This empirically grounded and theoretically sophisticated book provides policymakers and change‑managers methods and toolkits for conceptual modelling of change when handling cross‑sectoral issues. The authors both ‘zoom in’ to the granular unfolding change of everyday life and ‘zoom out’ to examine the ‘big picture’ of socio‑technical systems such as energy, mobility, food and healthcare. In addition to the social practice theories introduced in the first volume, the authors draw on the multi‑level perspective that underpins sustainability transition studies and combine two theories. They are also inspired by the Deep Transition concept that tackles multi‑systems change. Bridging the gap between the theorisation of sustainability transitions and practical guidelines, it will appeal to policymakers, sustainability project managers and students of management, social and political sciences, technology and innovation.
Guidelines for Microsoft Office 2010
by Nancy Muir Anita VernoLearning how to use software should be a simple, straightforward, and engaging experience. The book has taken a step-by-step visual approach to teaching the key features of the Office programs, building knowledge in a logical and easy-to-follow way.
Guilty of Journalism: The Political Case against Julian Assange
by Kevin GosztolaFrom an acclaimed independent journalist, this carefully-documented analysis of the government&’s case against Julian Assange and its implications for press freedom acts as a crucial, compelling guidebook to Assange&’s upcoming trial.The legal action against Julian Assange is poised to culminate in a trial in the United States in 2023, and this book will help the public understand the proceedings. The establishment media's coverage of WikiLeaks founder Julian Assange's extradition case has focused on his deteriorating health and what CBS News called his &“secret family,&” but most of this coverage failed to detail the complex issues at stake against Assange. Guilty of Journalism outlines how WikiLeaks exposed the reality of American wars, the United States government&’s unprecedented indictment against Assange as a publisher, and the media&’s role in persuading the public to &“shoot the messenger.&”This new book by Kevin Gosztola, who has spent the last decade covering Assange, WikiLeaks, and the wider war on whistleblowers, tells the full story based on testimony from dozens of witnesses. It examines abuses of power by the CIA and the FBI, including a spying operation that targeted Assange&’s family, lawyers, and doctors. Guilty of Journalism offers a balanced and comprehensive perspective on all the events leading up to what press freedom advocates have called the trial of the century.Guilty of Journalism is a joint production of The Censored Press and Seven Stories Press.
Gulag Voices
by Jehanne M Gheith Katherine R. JolluckIn this volume, the powerful voices of Gulag survivors become accessible to English-speaking audiences for the first time through oral histories, rather than written memoirs. It brings together interviews with men and women, members of the working class and intelligentsia, people who live in the major cities and those from the "provinces," and from an array of corrective hard labor camps and prisons across the former Soviet Union. Its aims are threefold: 1) to give a sense of the range of the Gulag experience and its consequences for Russian society; 2) to make the Gulag relevant to English-speaking readers by offering comparisons to historical catastrophes they are likely to know more about, such as the Holocaust; and 3) to discuss issues of oral history and memory in the cultural context of Soviet and post-Soviet society.
Guns, An American Conversation: How to Bridge Political Divides
by The Editors at Spaceship MediaBased on an article by Pulitzer Prize–winning reporters, the fascinating results of an important nationwide conversation about guns: Can complete strangers representing every point along the political divide engage in civil and productive discourse on the topic of gun control?As Americans, we spend a lot of time talking about guns. We have arguments, protests, declarations, and slogans about what kind of weapons can be sold and to whom. But the one thing we rarely have when it comes to firearms is a real conversation, and not just with members of our own tribe, but with people whose ideas don&’t align with ours. That is perhaps why the country is so divided when it comes to reducing gun violence. Guns, an American Conversation follows up on a handful of strangers—teachers and gun-rights advocates, hunters and police officers, mothers and fathers across the United States—brought together in a larger group of 150 people, for a month-long moderated Facebook group chat. The goal of the project—which expanded on earlier efforts—was to foster a civil, yet honest, dialogue between people whose backgrounds and beliefs led them to have opposing views on the issue. Not just a journalistic account, Guns attempts to map out common territory in a nation driven by profound divides. It includes sidebars, charts, and graphics that list additional information about gun control in the United States and provide the reader with tools to continue the discussion in their own lives. This book might not change your mind about gun control, but it will help you learn to cross divides in conversation.
Gut verhandelt: Strategien, Taktiken und Methoden für erfolgreiche Verhandlungsführung
by Martin HeßDas umfassende Buch von Martin Heß liefert sowohl Einsteigern als auch erfahrenen Verhandlern eine Vielzahl wertvoller Anregungen, um erfolgreich zu verhandeln, sei es im Business-Umfeld, als Vertreter einer Gruppe von Menschen, oder in eigener Sache im privaten Bereich. Das Buch verbindet theoretische Grundlagen aus Kommunikationspsychologie, Spieltheorie, Systemtheorie und Emotionspsychologie mit praktischen Tipps und Techniken, um den Leser auf ein höheres, professionelleres Niveau der Verhandlungsführung zu heben. Das Buch gliedert sich in zwei Teile: den Theorieteil, der den wissenschaftlichen Hintergrund des Verhandelns behandelt, und den Praxisteil, der bewährte Strategien, Taktiken und Methoden für erfolgreiche Verhandlungen präsentiert. Im Text finden die Leser Checklisten und Fragenkataloge zur professionellen Vorbereitung und Durchführung von Verhandlungen (inklusive Formulierungsvorschläge). Zudem wird ein Phasenmodell des Verhandelns vorgestellt, das als allgemeiner Orientierungsrahmen dient. Dieses Buch ist genau das Richtige für diejenigen, die einerseits wissenschaftlich gesicherte Erkenntnisse über Verhandlungen interessieren und gleichzeitig aber auch ganz praktische Ratschläge für Strategien, Taktiken und Formulierungen für ihre eigenen Verhandlungen finden wollen.
Guía de Escritores para Usar el Software de Reconocimiento de Voz
by Barbara WatkinsonComo escritores, todos sabemos lo que puede ser un increíble software de dictado de herramientas. Nos permite escribir más rápido y evitar los peligros de RSI y un estilo de vida sedentario. Pero muchos de nosotros dejamos de dictar cuando nos damos cuenta de que no podemos obtener la precisión que necesitamos para ser verdaderamente productivos. Este libro cambia todo eso. Con casi dos décadas de uso del software Dragon en su haber y una gran cantidad de conocimiento interno de la industria del dictado, en el libro se revelará cómo sobrecargar su escritura y lograr una precisión de reconocimiento inmejorable desde el momento en que comienza a usar el software.
Guía de comunicación no sexista
by Instituto CervantesNueva edición revisada y actualizada de una guía indispensable para lograr un trato lingüístico más igualitario y evitar el sexismo en el lenguaje «Las preguntas abiertas sobre el sexismo en los usos de un idioma son hoy algo que tiene que ver con la actualidad, con lo contemporáneo y con nuestro futuro. El Instituto Cervantes tomó conciencia de ello en 2011 y alentó la publicación de una Guía de comunicación no sexista. Establecer unas líneas de actuación que favorezcan la igualdad es uno de sus compromisos en la divulgación de las culturas españolas y en español. Un libro de este tipo no puede presentarse nunca como un manual o un manifiesto, sino como un conjunto de pautas y sugerencias experimentadas para lograr un trato lingüístico más igualitario, que visualice por igual a hombres y mujeres, así como para evitar y erradicar el sexismo del lenguaje. Para la institución que represento es imprescindible contar con esta guía porque forma parte decisiva de nuestra manera de pensar la cultura y de nuestras apuestas de futuro en favor de la libertad y la igualdad.» Luis García Montero, director del Instituto Cervantes
Guía para principiantes. Hacer dinero con tu pequeña empresa en las redes sociales
by Alex Nkenchor Uwajeh E2eLas redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.
Guía para sobrevivir al presente: Atrapados en la era digital
by Santiago BilinkisSantiago Bilinkis aborda en su nuevo libro un tema central del presente: cómo esa supercomputadora de bolsillo que es el teléfono celular está afectando nuestras vidas. El impacto de las nuevas tecnologías sobre el cerebro, la educación, el trabajo y el uso del tiempo libre, bajo la mirada del autor de Pasaje al futuro. ¿Qué impacto tienen los aparatos digitales sobre nuestras vidas?¿Qué efectos produce su uso permanente en nuestros cerebros y los de nuestros chicos?¿Por qué pasamos tanto tiempo atrapados en las redes? Basta alzar la vista para corroborarlo: hoy vivimos mirando el celular. Y no es casual: científicos y empresas trabajan intensamente para aprovechar los últimos avances en neurociencia y psicología y profundizar la dependencia con sus sitios y aplicaciones. Con el objetivo de incrementar sus ganancias, las principales compañías de tecnología se encuentran en una guerra por conquistar nuestro tiempo. Y la están ganando: sin siquiera darnos cuenta, desbloqueamos el celular 120 veces al día. Esta es la primera vez que una herramienta, apenas comenzamos a usarla, empieza a usarnos a nosotros. ¿Cuál es el resultado de esta manipulación? Niños enchufados a las pantallas a edades cada vez más tempranas; redes sociales y aplicaciones de citas que vapulean la autoestima de adolescentes y adultos; numerosas personas que, enganchadas en un consumo maratónico de series, reducen al mínimo su descanso. La tentadora promesa de novedades permanentes esconde una trampa detrás de cada app, a menudo a costa de nuestros intereses prioritarios y hasta de nuestra salud. Develando los mecanismos que han convertido al celular en un objeto irresistible, Santiago Bilinkis propone en esta Guía para sobrevivir al presente una manera apasionante de desbloquear nuestra ingenuidad frente a los dispositivos. Y nos ofrece ideas para utilizar los aparatos digitales para conectarnos y vivir experiencias compartidas en vez de encerrarnos en nuestra propia pantalla. En definitiva, nos invita a recuperar el control sobre la vida personal, familiar y laboral, y así disfrutar de los beneficios y las oportunidades que brinda la tecnología sin quedar atrapados en ella.