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Green Marketing and Entrepreneurship
by Arne NygaardThis comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
Green Mobile Devices and Networks: Energy Optimization and Scavenging Techniques
by Hrishikesh Venkataraman Gabriel-Miro MunteanWhile battery capacity is often insufficient to keep up with the power-demanding features of the latest mobile devices, powering the functional advancement of wireless devices requires a revolution in the concept of battery life and recharge capability. Future handheld devices and wireless networks should be able to recharge themselves automaticall
Green Mobile Networks: A Networking Perspective
by Nirwan Ansari Tao HanGreen communications is a very hot topic. As mobile networks evolve in terms of higher rates/throughput, a consequent impact on operating costs is due to (aggregate) network energy consumption. As such, design on 4G networks and beyond have increasingly started to focus on `energy efficiency’ or so-called ‘green’ networks. Many techniques and solutions have been proposed to enhance the energy efficiency of mobile networks, yet no book has provided an in-depth analysis of the energy consumption issues in mobile networks nor has detailed theories, tools and solutions for solving the energy efficiency problems. This book presents the techniques and solutions for enhancing energy efficiency of future mobile networks, and consists of three major parts. The first part presents a general description of mobile network evolution in terms of both capacity and energy efficiency. The second part discusses the advanced techniques to green mobile networks. The third part discusses the solutions that enhance mobile network energy efficiency as well as provides future directions. Whilst the reader is expected to have basic knowledge of wireless communications, the authors present a brief introduction of the evolution of mobile networks, providing the knowledge base for understanding the content of the book. In addition, complicated network problems are illustrated using simple examples. This will help the reader understand the concept and intuition of various techniques and solutions. Incorporates the latest research results from both academia and industry, providing an up-to-date overview of existing technologies and solutions on making mobile networks greener Consists of three sections with a gradually increasing technical depth on green mobile networks, providing the reader with a systematic view of the research area, and helping those with different technical backgrounds to better understand the content Covers existing enabling technologies for green mobile networking, including an innovative discussion of state-of-the-art solutions and algorithms
Green Networking
by Francine KriefThis book focuses on green networking, which is an important topic for the scientific community composed of engineers, academics, researchers and industrialists working in the networking field. Reducing the environmental impact of the communications infrastructure has become essential with the ever increasing cost of energy and the need for reducing global CO2 emissions to protect our environment.Recent advances and future directions in green networking are presented in this book, including energy efficient networks (wired networks, wireless networks, mobile networks), adaptive networks (cognitive radio networks, green autonomic networking), green terminals, and industrial research into green networking (smart city, etc.).
Green Technology for Smart City and Society: Proceedings of GTSCS 2020 (Lecture Notes in Networks and Systems #151)
by Renu Sharma Manohar Mishra Janmenjoy Nayak Bighnaraj Naik Danilo PelusiThis book includes selected papers from the International Conference on Green Technology for Smart City and Society (GTSCS 2020), organized by the Institute of Technical Education and Research, Siksha ‘O’ Anusandhan University, Bhubaneswar, India, during 13–14 August 2020. The book covers topics such as machine learning, artificial intelligence, deep learning, optimization algorithm, IoT, signal processing, etc. The book is helpful for researchers working in the discipline of Electrical, Electronics and Computer Science. The researchers working in the allied domain of communication and control will also find the book useful as it deals with the latest methodologies and applications.
The Gregg Reference Manual: A Manual of Style, Grammar, Usage, and Formatting
by William SabinThe Gregg Reference Manual is intended for anyone who writes, edits, or prepares material for distribution or publication. For over fifty years this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals.
Gregory Bateson on Relational Communication: From Octopuses to Nations (Biosemiotics #20)
by Phillip GuddemiThis book develops Gregory Bateson’s ideas regarding “communication about relationship” in animals and human beings, and even nations. It bases itself on Bateson’s theory of relational communication, as he described it in the zoosemiotics of octopus, mammals, birds, and human beings. This theory includes, for example, the roles of metaphor, play, analog and digital communication, metacommunication, and Laws of Form. It is organized around a letter from Gregory Bateson to his fellow cybernetic thinker Warren McCulloch at the time of the Cuban Missile Crisis. In this letter Bateson argued that what we would today call zoosemiotics, including Bateson’s own (previously unpublished) octopus research, should be made a basis for understanding the relationship between the two blocs of the Cold War. Accordingly the book shows how Bateson understood interactive processes in the biosemiotics of conflict and peacemaking, which are analyzed using examples from recent animal studies, from primate studies, and from cultural anthropology. The Missile Crisis itself is described in terms of Bateson’s critique of game theory which he felt should be modified by an understanding of the zoosemiotics of relational communication. The book also includes a previously unpublished piece by Gregory Bateson on wolf behavior and metaphor/ abduction.
Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation
by Thomas Koch Johannes Beckert Benno Viererbl Nora DennerDer insbesondere durch die Digitalisierung ausgelöste Medienwandel und die daraus erwachsenen Veränderungsprozesse für die Public Relations und Organisationskommunikation führ(t)en zum Verschwimmen zahlreicher Grenzen, die früher deutlicher zu erkennen waren. Der vorliegende Sammelband nimmt in drei Themenblöcken diese Grenzverschiebungen und die daraus resultierenden Veränderungsprozesse in den Blick. Erstens wird die Entgrenzung des Berufsfelds der PR und Organisationskommunikation betrachtet, wobei insbesondere die Vermischung von Journalismus und strategischer Kommunikation im Fokus steht. Zweitens fokussiert der Band die Entgrenzung spezifischer Bereiche und Instrumente der strategischen Kommunikation (z.B. Wahlkampfkommunikation, Markt- und Markenkommunikation, Beteiligungsverfahren). Drittens gehen Beiträge in dem Band Fragen nach ethisch-normativen Grenzverschiebungen und -überschreitungen in der strategischen Kommunikation nach und diskutieren, wie diese neu verhandelt werden.
GREP in InDesign
by Peter KahrelUpdated: June 2013. Author Peter Kahrel updated this Short Cut to cover InDesign CC. Several examples have been added, and most examples are now analysed in more detail.Author note: In Adobe InDesign CS6, GREP has not changed at all. Therefore, the information in this title is valid and up to date for CS6.Updated: August 2010. Author Peter Kahrel updated this Short Cut to cover InDesign CS5.Updated: November 2009. Author Peter Kahrel updated this Short Cut to address typos and reader comments.GREP (short for "General Regular-Expression Print") is a powerful tool that lets you use wildcards ("jokers") to search and replace text. InDesign's GREP implementation can be used for text and also for formatting codes, finding patterns in text as well as literal text.GREP moves beyond the restrictions that hampered earlier InDesign search features, but unfortunately it does have the reputation of being difficult to master. As with many things, it can be challenging to learn, but, fortunately, a lot can be done with surprisingly simple expressions. The aim of this Short Cut is to show how to create simple but powerful regular expressions.
Grey Behaviors after Logical Fallacies in Public and Professional Communication
by Homayoon Kord George C. Thornton IIIThis practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts. The book examines 20 wide-ranging logical fallacies, cognitive errors, and rhetorical devices that may take place in persuasive communication, and discusses how to assess and respond the behavior of a speaker who may be disingenuously attempting to manipulate the listener—or who may simply be mistaken. Drawing upon research and insights from communication, psychology, business management, and human resources, it considers fallacies in reasoning not just as abstract formulas, but as a feature of communication encounters such as negotiations, interviews, public debates, and personal conversations. Each form of fallacious reasoning is exemplified by dialogues in both professional settings (such as interviewing and personnel assessment), as well as everyday interactions in public discourse. The book then provides self-assessment tests to ensure the reader can evaluate the grey behavior in these encounters. This book provides research-based skills and insights that will benefit students and professionals in fields ranging from communication, politics, management, human resources, organizational psychology, journalism, and anyone else looking to develop critical interaction skills.
Ground Wars: Personalized Communication in Political Campaigns
by Rasmus Kleis NielsenPolitical campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Grounded Theory: Zur sozialtheoretischen und epistemologischen Fundierung eines pragmatistischen Forschungsstils (Qualitative Sozialforschung)
by Jörg StrübingWenig wurde bislang über die erkenntnistheoretische Fundierung der Grounded Theory in der pragmatischen Sozialphilosophie und die daraus resultierenden Konsequenzen für das Verständnis der methodologischen Konzeption wie der praktischen Verfahren geschrieben. Der Band schließt diese Lücke, indem das Erkenntnismodell, ausgehend von den Arbeiten von C.S. Peirce, J. Dewey, G.H. Mead und W. James, vorgestellt und den Spuren nachgegangen wird, die dieses Modell als Geltungsbegründung in der Methodologie der Grounded Theory hinterlassen hat. Dabei geht der Text auch auf die gravierenden methodologischen Unterschiede zwischen der von Anselm L. Strauss geprägten und der von Barney G. Glaser vertretenen Variante von Grounded Theory ein und beschäftigt sich mit wesentlichen Weiterentwicklungen einer pragmatistischen Grounded Theory im Kontext postmodernen Denkens. Die vorliegende, vierte Auflage schließt zudem den aktuellen Diskurs um die Etablierung ansatzübergreifender Gütekriterien qualitativen Forschens an die Grounded Theory-immanenten Strategien zur Qualitätssicherung an. Forschende erhalten damit eine wertvolle Argumentationshilfe für die Legitimation ihrer empirischen Designs.
Group Cell Architecture for Cooperative Communications
by Qimei Cui Ping Zhang Xiaodong Xu Xiaofeng TaoDriven by the increasing demand for capacity and Quality of Service in wireless cellular networks and motivated by the distributed antenna system, the authors proposed a cooperative communication architecture--Group Cell architecture, which was initially brought forward in 2001. Years later, Coordinated Multiple-Point Transmission and Reception (CoMP) for LTE-Advanced was put forward in April 2008, as a tool to improve the coverage of cells having high data rates, the cell-edge throughput and/or to increase system throughput. This book mainly focuses on the Group Cell architecture with multi-cell generalized coordination, Contrast Analysis between Group Cell architecture and CoMP, Capacity Analysis, Slide Handover Strategy, Power Allocation schemes of Group Cell architecture to mitigate the inter-cell interference and maximize system capacity and the trial network implementation and performance evaluations of Group Cell architecture.
Group Communication in Context: Studies of Bona Fide Groups (Lea's Communication Ser.)
by Lawrence R. FreyThe study of group communication has never been more critical, as recent national and international events point to the fragility of group life. An emerging perspective, the bona fide group perspective, offers hope for improving group communication, for it recognizes that any group--a family, community group, expedition team, social support group, organizational work group, interorganizational collaboration, or international team--must be studied and understood within the multiple contexts in which it is embedded and that significantly affects who is considered to be part of a group, what occurs within that group, and how that group interacts with other groups. In the second edition of his award-winning volume, editor Lawrence R. Frey showcases original research studies conducted on and about communication in bona fide groups, demonstrating the conceptual promise of the bona fide group perspective as realized in research practice. Divided into six sections, the chapters cover a wide range of new or relatively understudied groups--including youth community groups, Internet support groups, climbing expedition groups, families, neighborhoods, and school boards--and demonstrate the wealth of methodological approaches that can be used to study bona fide group communication--including survey methods, interviews, textual analysis, content analysis, participant observation, and discourse analysis. Group Communication in Context: Studies of Bona Fide Groups, Second Edition shows that the bona fide group perspective has the power to transform our thinking about groups and group communication and, in time, the practices in which groups and group members engage. The volume is intended for use in group communication courses, as well as a reference for group scholars. It is also appropriate for classes in psychology, social work, counseling, sociology, anthropology, and related disciplines.
Group Communication Pitfalls: Overcoming Barriers to an Effective Group Experience
by John O. Burtis Dr Paul D. TurmanGroup Communication Pitfalls: Overcoming Barriers to an Effective Group Experience treats groups and the work involved in grouping as useful tools humans have developed for responding to pressures or demands faced by group members. This book assumes an orientation that expects and detects group pitfalls as they arise, providing students with the foundation for overcoming barriers to effective group experiences. By assuming this orientation, authors John O. Burtis and Paul D. Turman offer readers a map of the group pitfall terrain and demonstrate how people working well together can use the struggle against such pitfalls to improve their groups.
Group Decision and Negotiation. Theory, Empirical Evidence, and Application
by Deepinder Bajwa Sabine T. Koeszegi Rudolf VetscheraThis book constitutes revised selected papers from the 16th International Conference on Group Decision and Negotiation, GDN 2016, held in Bellingham, WA, USA, in June 2016. The GDN meetings aim to bring together researchers and practitioners from a wide spectrum of fields, including economics, management, computer science, engineering, and decision science. The 12 papers presented in this volume were carefully reviewed and selected from 70 submissions. They deal with the fundamental part of all decision processes and individual preferences; the situations of group decision making; the collective decision making in situations characterized by a higher level of conflict; and the group processes and negotiations in different subject areas.
Group Identity Fabrication Theory: A Communication-ecological Account with Social-theoretical Implications
by Robin KurillaTo date, there has been no comprehensive and coherent approach to determining the communicative and precommunicative processes involved in the construction of group identities. The present study fills this gap by developing a unified theoretical foundation that can be used to capture empirical construction processes. Moreover, it contributes to the domain of group communication research. It creates a basic theoretical riverbed that provides a conceptual foundation for the conception of inter- and intra-group communication, which does not take its starting point from 'objective' categories, but from de facto socialization processes. In addition, the architecture of an innovative social theory is presented using the example of the construction of group identity, which satisfies the demands of epistemological interests in communication studies and possibly also in other disciplines.
The Group in Society
by John W. GastilThe Group in Society meets the challenges of teaching courses on small groups by revealing the full complexity of small groups and their place in society. It shows students the value of learning how to carefully study a group's history and context, rather than merely learning a fixed set of group participation skills. This text brings together disparate theories and research (from communication, social psychology, organizational and managerial studies, and sociology) in a way that helps students make sense of a complex body of scholarship on groups.
Group Recommender Systems: An Introduction (Springerbriefs In Electrical And Computer Engineering)
by Alexander Felfernig Ludovico Boratto Martin Stettinger Marko TkalčičThis book presents group recommender systems, which focus on the determination of recommendations for groups of users. The authors summarize different technologies and applications of group recommender systems. They include an in-depth discussion of state-of-the-art algorithms, an overview of industrial applications, an inclusion of the aspects of decision biases in groups, and corresponding de-biasing approaches. The book includes a discussion of basic group recommendation methods, aspects of human decision making in groups, and related applications. A discussion of open research issues is included to inspire new related research. The book serves as a reference for researchers and practitioners working on group recommendation related topics.
Group Recommender Systems: An Introduction (Signals and Communication Technology)
by Alexander Felfernig Ludovico Boratto Martin Stettinger Marko TkalčičThis book discusses different aspects of group recommender systems, which are systems that help to identify recommendations for groups instead of single users. In this context, the authors present different related techniques and applications. The book includes in-depth summaries of group recommendation algorithms, related industrial applications, different aspects of preference construction and explanations, user interface aspects of group recommender systems, and related psychological aspects that play a crucial role in group decision scenarios.
Group Work (Fifth Edition)
by Douglas R. Gross Mark D. Stauffer David CapuzziThis book provides counselors in educational, mental health, private practice, and rehabilitation settings practical guidelines for facilitating groups. This text goes beyond the adaptation or application of theories of individual counseling to the group work setting. New to the fifth edition are updated chapters addressing ethical/legal considerations in group work, as well as diversity issues in group work. This edition also has an updated section entitled "Group Work in Selected Settings," which includes chapters on groups in schools, mental health, and rehabilitation settings. Readers will find these changes to be of high interest and helpful in developing an appropriate knowledge and skills base for group work. In addition, this text includes chapters on the specialty groups (task, psychoeducational, and psychotherapy) identified by the Association for Specialists in Group Work (ASGW), which complement and extend the information included in the chapters covering professional issues related to group work. Special Features A comprehensive overview of major issues connected with group work Study guide - Links below A combination of research, theory, and practice information Case studies
Growing Up (Plume Ser.)
by Russell BakerThe Pulitzer Prize–winning memoir about coming of age in America between the world wars: &“So warm, so likable and so disarmingly funny&” (The New York Times). One of the New York Times&’ &“50 Best Memoirs of the Past 50 Years&” Ranging from the backwoods of Virginia to a New Jersey commuter town to the city of Baltimore, this remarkable memoir recounts Russell Baker&’s experience of growing up in pre–World War II America, before he went on to a celebrated career in journalism. With poignant, humorous tales of powerful love, awkward sex, and courage in the face of adversity, Baker reveals how he helped his mother and family through the Great Depression by delivering papers and hustling subscriptions to the Saturday Evening Post—a job which introduced him to bullies, mentors, and heroes who endured this national disaster with hard work and good cheer. Called &“a treasure&” by Anne Tyler and &“a blessing&” by Time magazine, this autobiography is a modern-day classic—&“a wondrous book [with scenes] as funny and touching as Mark Twain&’s&” (Los Angeles Times Book Review). &“In lovely, haunting prose, he has told a story that is deeply in the American grain.&” —The Washington Post Book World &“A terrific book.&” —St. Louis Post-Dispatch
Growing Up in Public: Coming of Age in a Digital World
by Devorah HeitnerThe definitive book on helping kids navigate growing up in a world where nearly every moment of their lives can be shared and comparedNATIONAL BESTSELLER With social media and constant connection, the boundaries of privacy are stretched thin. Growing Up in Public shows parents how to help tweens and teens navigate boundaries, identity, privacy, and reputation in their digital world. We can track our kids&’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be &“canceled&” or even jeopardize their admission to college. And all of this adds pressure on kids who are coming of age immersed in social media platforms that emphasize &“personal brand,&” &“likes,&” and &“gotcha&” moments. How can they figure out who they really are with zero privacy and constant judgment? Devorah Heitner shows us that by focusing on character, not the threat of getting caught or exposed, we can support our kids to be authentically themselves. Drawing on her extensive work with parents and schools as well as hundreds of interviews with kids, parents, educators, clinicians, and scholars, Heitner offers strategies for parenting our kids in an always-connected world. With relatable stories and research-backed advice, Growing Up in Public empowers parents to cut through the overwhelm to connect with their kids, recognize how to support them, and help them figure out who they are when everyone is watching.
Growing Up Shared: How Parents Can Share Smarter on Social Media-and What You Can Do to Keep Your Family Safe in a No-Privacy World
by Stacey SteinbergIs it okay to share details about my child's life on social media?What kinds of pictures should I avoid posting?Am I taking away my kids' ownership over their future online footprint?It has never been easier to share our lives online—from meals to selfies and relationship statuses to locations, information about our daily activities flows freely. But what about our right to share our kids' lives? In today's age of "sharenting", striking the right balance between engaging in online communities and respecting a child's privacy and safety can be difficult. In Growing Up Shared, Stacey Steinberg, law professor, mother, and expert on the intersection of social media and parenting, shares her insights. From her years of research, Steinberg outlines what parents should and should not feel comfortable sharing, while providing suggestions and ideas for a wide range of approaches, including:How we can benefit from sharing, and how screens can connect usThe dangers of oversharingHow to model behavior onlineThe difference in how parents and kids view online sharingThe importance of educating kids about technologyEngaging, approachable, and with concrete takeaways for today's parents, Growing Up Shared investigates the benefits and risks of sharing our kids' lives on social media, and will help any parent decide on the right path for their family to follow in the online world.
Growing your Business: A Handbook for Ambitious Owner-Managers
by Liz Clarke Paul Barrow Gerard Burke David MolianGrowing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors’ knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves over the last twenty years. Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at the Cranfield School of Management, this book covers all industry sectors and includes high profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct. As well as being an ideal text for courses and modules in small business development and business growth at undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that enables any owner manager to develop their own growth strategy and take their business to the next level.