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Guerrilla P.R. 2.0
by Michael LevineThe world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guessing Random Additive Noise Decoding: A Hardware Perspective
by Syed Mohsin Abbas Marwan Jalaleddine Warren J. GrossThis book gives a detailed overview of a universal Maximum Likelihood (ML) decoding technique, known as Guessing Random Additive Noise Decoding (GRAND), has been introduced for short-length and high-rate linear block codes. The interest in short channel codes and the corresponding ML decoding algorithms has recently been reignited in both industry and academia due to emergence of applications with strict reliability and ultra-low latency requirements . A few of these applications include Machine-to-Machine (M2M) communication, augmented and virtual Reality, Intelligent Transportation Systems (ITS), the Internet of Things (IoTs), and Ultra-Reliable and Low Latency Communications (URLLC), which is an important use case for the 5G-NR standard. GRAND features both soft-input and hard-input variants. Moreover, there are traditional GRAND variants that can be used with any communication channel, and specialized GRAND variants that are developed for a specific communication channel. This book presents a detailed overview of these GRAND variants and their hardware architectures. The book is structured into four parts. Part 1 introduces linear block codes and the GRAND algorithm. Part 2 discusses the hardware architecture for traditional GRAND variants that can be applied to any underlying communication channel. Part 3 describes the hardware architectures for specialized GRAND variants developed for specific communication channels. Lastly, Part 4 provides an overview of recently proposed GRAND variants and their unique applications.This book is ideal for researchers or engineers looking to implement high-throughput and energy-efficient hardware for GRAND, as well as seasoned academics and graduate students interested in the topic of VLSI hardware architectures. Additionally, it can serve as reading material in graduate courses covering modern error correcting codes and Maximum Likelihood decoding for short codes.
Guía de comunicación no sexista
by Instituto CervantesNueva edición revisada y actualizada de una guía indispensable para lograr un trato lingüístico más igualitario y evitar el sexismo en el lenguaje «Las preguntas abiertas sobre el sexismo en los usos de un idioma son hoy algo que tiene que ver con la actualidad, con lo contemporáneo y con nuestro futuro. El Instituto Cervantes tomó conciencia de ello en 2011 y alentó la publicación de una Guía de comunicación no sexista. Establecer unas líneas de actuación que favorezcan la igualdad es uno de sus compromisos en la divulgación de las culturas españolas y en español. Un libro de este tipo no puede presentarse nunca como un manual o un manifiesto, sino como un conjunto de pautas y sugerencias experimentadas para lograr un trato lingüístico más igualitario, que visualice por igual a hombres y mujeres, así como para evitar y erradicar el sexismo del lenguaje. Para la institución que represento es imprescindible contar con esta guía porque forma parte decisiva de nuestra manera de pensar la cultura y de nuestras apuestas de futuro en favor de la libertad y la igualdad.» Luis García Montero, director del Instituto Cervantes
Guía de Escritores para Usar el Software de Reconocimiento de Voz
by Barbara WatkinsonComo escritores, todos sabemos lo que puede ser un increíble software de dictado de herramientas. Nos permite escribir más rápido y evitar los peligros de RSI y un estilo de vida sedentario. Pero muchos de nosotros dejamos de dictar cuando nos damos cuenta de que no podemos obtener la precisión que necesitamos para ser verdaderamente productivos. Este libro cambia todo eso. Con casi dos décadas de uso del software Dragon en su haber y una gran cantidad de conocimiento interno de la industria del dictado, en el libro se revelará cómo sobrecargar su escritura y lograr una precisión de reconocimiento inmejorable desde el momento en que comienza a usar el software.
Guia de uso do Software de Reconhecimento de Voz para escritores
by Barbara WatkinsonGuia de uso do Software de Reconhecimento de Voz para escritores, Como digitar mais rápido e Ditar no Windows e MAC por Barbara Watkinson Você quer escrever seu romance de forma mais rápida e eficaz? Se você respondeu sim, então este manual é para você! Você sabia que o software de ditado pode ajudá-lo a escrever seu livro até 3 vezes mais rápido? Este guia é possui toneladas de estratégias para ditar seu romance, tudo a partir do conforto da sua sala de estar e sem tocar no teclado! Aqui estão os tópicos que estão incluídos nesse livro: Como começar Como se preparar o esboço O melhor discurso para aplicativos de texto Como usar o software de ditado para publicar um romance + MUITO MAIS! Se você quer aprender a escrever seu romance falando, este livro é para você! -> Role até o topo da página e clique em adicionar ao carrinho para comprar instantaneamente Aviso Legal: Este autor e / ou proprietário (s) de direitos não fazem reivindicações, promessas ou garantias sobre a exatidão, integridade ou adequação do conteúdo deste livro, e expressamente se isenta da responsabilidade por erros e omissões nos conteúdos nele contidos. Este produto é apenas para referência. Gênero: COMPUTADORES / Documentação e Redação Técnica Gênero secundário: COMPUTADORES / Processamento de voz e áudio Língua: Português Brasil Contagem de palavra: 2422 Links de livros: Amazon
La guía definitiva de las negociaciones
by Passos Dias AguiarEste libro resulta de un seminario con el mismo nombre que hace algunos años realizamos en diversas ocasiones para públicos muy distintos con considerable éxito. Por esta razón se presenta de forma informal en un lenguaje coloquial. No es texto académico, es una obra práctica destinada a quien busca asesoramiento, consejos y estrategias de aplicación inmediata en situaciones reales. Passos Dias Aguiar
Guía para principiantes. Hacer dinero con tu pequeña empresa en las redes sociales
by E2e Alex Nkenchor UwajehLas redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.
Guía para sobrevivir al presente: Atrapados en la era digital
by Santiago BilinkisSantiago Bilinkis aborda en su nuevo libro un tema central del presente: cómo esa supercomputadora de bolsillo que es el teléfono celular está afectando nuestras vidas. El impacto de las nuevas tecnologías sobre el cerebro, la educación, el trabajo y el uso del tiempo libre, bajo la mirada del autor de Pasaje al futuro. ¿Qué impacto tienen los aparatos digitales sobre nuestras vidas?¿Qué efectos produce su uso permanente en nuestros cerebros y los de nuestros chicos?¿Por qué pasamos tanto tiempo atrapados en las redes? Basta alzar la vista para corroborarlo: hoy vivimos mirando el celular. Y no es casual: científicos y empresas trabajan intensamente para aprovechar los últimos avances en neurociencia y psicología y profundizar la dependencia con sus sitios y aplicaciones. Con el objetivo de incrementar sus ganancias, las principales compañías de tecnología se encuentran en una guerra por conquistar nuestro tiempo. Y la están ganando: sin siquiera darnos cuenta, desbloqueamos el celular 120 veces al día. Esta es la primera vez que una herramienta, apenas comenzamos a usarla, empieza a usarnos a nosotros. ¿Cuál es el resultado de esta manipulación? Niños enchufados a las pantallas a edades cada vez más tempranas; redes sociales y aplicaciones de citas que vapulean la autoestima de adolescentes y adultos; numerosas personas que, enganchadas en un consumo maratónico de series, reducen al mínimo su descanso. La tentadora promesa de novedades permanentes esconde una trampa detrás de cada app, a menudo a costa de nuestros intereses prioritarios y hasta de nuestra salud. Develando los mecanismos que han convertido al celular en un objeto irresistible, Santiago Bilinkis propone en esta Guía para sobrevivir al presente una manera apasionante de desbloquear nuestra ingenuidad frente a los dispositivos. Y nos ofrece ideas para utilizar los aparatos digitales para conectarnos y vivir experiencias compartidas en vez de encerrarnos en nuestra propia pantalla. En definitiva, nos invita a recuperar el control sobre la vida personal, familiar y laboral, y así disfrutar de los beneficios y las oportunidades que brinda la tecnología sin quedar atrapados en ella.
Guía práctica de pragmática del español
by María Elena Placencia Xose A. PadillaGuía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla, formas de tratamiento, cortesía y descortesía, comunicación y persuasión, discurso digital, metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea, lecturas (recomendadas y complementarias), y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales, culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica, tanto hablantes nativos como estudiantes de español avanzado.
Guide d'utilisation des logiciels de reconnaissance vocale : comment taper plus vite en dictant, par Barbara Watkinson
by Barbara WatkinsonSaviez-vous qu'un logiciel de dictée peut vous aider à écrire votre livre jusqu'à 3 fois plus vite ? Vous souhaitez écrire un roman plus rapidement et plus efficacement ? Si la réponse est oui, alors cet ouvrage est pour vous ! Ce guide contient d’innombrables stratégies pour dicter votre roman, le tout dans le confort de votre salon et sans toucher un clavier ! Voici les thèmes abordés dans le livre : Comment se lancer Comment préparer et établir un plan Les meilleures applications de reconnaissance vocale Comment utiliser un logiciel de dictée pour publier un roman ET BIEN PLUS ENCORE ! Si vous voulez apprendre à écrire votre roman en parlant, alors ce livre est pour vous !
A Guide for Newspaper Stringers (Routledge Communication Series)
by Margaret DavidsonFirst Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Guide to Analysis of Language Transcripts
by Kristine S. RetherfordGuide to Analysis of Language Transcripts is now in its third edition This updated text is more reader-friendly and includes analysis practice on CD-ROM, too. Through the use of this comprehensive text readers learn classic semantic, syntactic, and pragmatic analysis. The opening chapter thoroughly explains the collection and transcription of conversation speech samples. The GALT presents hundreds of helpful example utterances (with full explanations) plus four transcriptions for analysis.
A Guide to Best Practice in Special Education, Health and Social Care: Making the System Work to Meet the Needs of Children, Young People and Their Families
by Rona Tutt Paul WilliamsA Guide to Best Practice in Special Education, Health and Social Care explores and explains the changes in governmental policies across the education, health and social care services, and what they mean for young individuals, parents and professionals. In a period of significant change, many practitioners need to understand the government’s plans for bringing about a more efficient, effective and sustainable system to meet the needs of young people and their families. Without trawling through reviews, green papers, white papers and bills, this book not only explains the significance of recent events, but provides practical examples, in the form of conversations and case studies, about how parents and professionals are making change happen. With decades of experience, Rona Tutt and Paul Williams delve deep into the separate origins of the three strands – the SEND Review, the review of children’s social care, and the Health and Care Act 2022. The book explores how pupils in different types of schools can have their needs met more effectively; how to make better use of available resources; and how to create a culture of mutual respect across all the three services.A Guide to Best Practice in Special Education, Health and Social Care not only fills in gaps in readers’ knowledge about the working of all three services, but provides innovative examples of how change is happening at ground level. People of all age groups working in schools and seeking to enhance their knowledge will find it to be an essential read. It will also be of interest to parents and professionals from across health and social care.
Guide to Cross-Cultural Communication
by Sana Reynolds Deborah ValentineThis concise, practical book will help you communicate successfully in culturally diverse workplaces at home and abroad.
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
by Annie Pace ScrantonHarness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
A Guide to English-Russian and Russian-English Non-literary Translation
by Alexandr ZaytsevLying at the intersection of translatology, cognitive science and linguistics, this brief provides a comprehensive framework for studying, investigating and teaching English-Russian/Russian-English non-literary translation. It provides a holistic perspective on the process of non-literary translation, illustrating each of its steps with carefully analyzed real-life examples. Readers will learn how to choose and process multidimensional attention units in original texts by activating different types of knowledge, as well as how to effectively devise target-language matches for them using various translation techniques. It is rounded out with handy and feasible recommendations on the structure and content of an undergraduate course in translation. The abundance of examples makes it suitable not only for use in the classroom, but also for independent study.
Guide to Literary Agents 2020: The Most Trusted Guide to Getting Published (Market #2020)
by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 2020 is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 29th edition of GLA includes: • The key elements of a successful nonfiction book proposal. • Informative articles on crafting the perfect synopsis and detailing what agents are looking for in the ideal client--written by actual literary agents. • Plus, a 30-Day Platform Challenge to help writers build their writing platforms +Includes 20 literary agents actively seeking writers and their writing
Guide to Literary Agents 30th Edition
by edited by Robert Lee BrewerThe Best Resource Available for Finding a Literary Agent, fully revised and updatedNo matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 30th edition is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 30th edition of GLA includes: • Hundreds of updated listings for literary agents and writing conferences • Informative articles on crafting effective queries, synopses, and book proposals (and the agent query tracker) • Plus, a 30-Day Platform Challenge to help writers build their writing platforms • Includes 20 literary agents actively seeking writers and their writing
A Guide to Microsoft Office 2007 for Information and Communications Technologies
by Beth Brown Elaine Malfas Jones Jan MarrelliNIMAC-sourced textbook
A Guide to Midwestern Conversation
by Taylor Kay PhillipsLearn (and love) the language of the landlocked in this bitingly funny illustrated guide to the common phrases and sentiments of the American Heartland, from the author of the McSweeney&’s series &“A Guide to Midwestern Conversation.&”If you end an evening by slapping your thighs and saying, &“Welp, I&’ll go ahead and get outta your hair,&” then you don&’t need this guide, but you sure as heck might like it. Full of common Midwestern phrases (and what they really mean behind the friendly facade), A Guide to Midwestern Conversation is an affectionate, self-deprecating look at the language of a people long defined by their kindness and reduced to their voting patterns. Written by born-and-bred Midwesterner Taylor Kay Phillips, it&’s a wink, a hug, and a firm handshake (with eye contact) to the millions of Americans who say soda and pop interchangeably and grew up doing tornado drills in school.Discover Midwestern conversational staples like: How to announce that you hate something beyond comprehension (&“I didn&’t really care for it&”) What counts as &“a short drive&” (less than eight hours) Sports talk (starts early, doesn&’t end till we&’re six feet under)Describing the ultimate dream home (&“It&’s got a finished basement&”)An ode to the Garage FridgeIncluding an array of guides, tips, and profiles of all the states included, A Guide to Midwestern Conversation is guaranteed to make Midwesterners (and their friends) laugh out loud, nod their heads, and ask if &“anyone needs anything real quick while I&’m up.&”
A Guide to Publishing in Scholarly Communication Journals (Published for the International Communication Association)
by Mark L. Knapp John A. DalyThis guide offers detailed advice on the journal article publication process, describing each step of the process and providing insights for improving the presentation of work intended for publication in communication journals. It includes advice from journal editors across the discipline and offers resource materials to help both new and seasoned writers publish their work. The guide begins with an overview of the publication process, followed by a discussion of each step of the manuscript submission, review, and revision processes. In addition to reality-based answers to questions often posed to editors, resource materials are provided in the appendices, introducing readers to the various forms and correspondence they will encounter when they submit their work for consideration. The guide focuses on the issues and procedures associated with the publication process, examining rules and expectations encountered during the publishing process that are often assumed to be known but are rarely articulated. The guidance provided here will aid in establishing consistency in publication practices and will contribute toward improving the quality of journal submissions, as well as enhancing interaction with editors and reviewers. As a guide to demystifying procedures associated with the publication process, this resource will serve all academic authors desiring to publish their work in scholarly communication journals.
Guide to Wireless Ad Hoc Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies have been undergoing rapid advancements, however there are several challenges that still need to be addressed. This book provides a comprehensive guide on the new ideas and results in the areas of mobile ad hoc networks, sensor networks and other ad hoc and ubiquitous computing systems, all in the wireless communication technology field. Wireless ad hoc networks and ubiquitous computing are explored by leading experts in the field from both academia and industry, with various challenges in diverse environments, standards, routing mechanisms, etc. This comprehensive book features in-depth descriptions of terminologies and concepts related to the diverse subject areas in wireless communication. This wide-ranging text will be a valuable reference for researchers, students, instructors, engineers, and strategists seeking the state of the art in the field.
Guide to Wireless Sensor Networks
by Isaac Woungang Subhas Chandra Misra Sudip MisraWireless communication technologies continue to undergo rapid advancement. In recent years, there has been a steep growth in research in the area of wireless sensor networks (WSNs). In WSNs, communication takes place with the help of spatially distributed, autonomous sensor nodes equipped to sense specific information. WSNs can be found in a variety of both military and civilian applications worldwide. Examples include detecting enemy intrusion on the battlefield, object tracking, habitat monitoring, patient monitoring and fire detection. Sensor networks are emerging as an attractive technology with great promise for the future. However, challenges remain to be addressed in issues relating to coverage and deployment, scalability, quality-of-service, size, computational power, energy efficiency and security. This highly useful guide presents a comprehensive account of the fundamental concepts, new ideas and results in the field of WSNs.
A Guide to Writing as an Engineer
by David Beer David McmurreyWritten for engineers, this book provides more than technical know-how and focuses on how to be an effective communicator. This new edition helps to eliminate the glitches that trip up the busy reader or listener, causing annoyance, confusion, or misunderstanding'so that their writing and speech are crystal clear. This text also focuses on the technical writing and speaking issues encountered in day to day work, writing reports, business letter, memoranda, proposals, emails, presentations, and more. The new edition includes new coverage of social media, including coverage of popular forms, best practices, dangers and ethics of using social media, and expanded coverage of informal communication.
Guidelines for Microsoft Office 2010
by Nancy Muir Anita VernoLearning how to use software should be a simple, straightforward, and engaging experience. The book has taken a step-by-step visual approach to teaching the key features of the Office programs, building knowledge in a logical and easy-to-follow way.