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How To Make Your Dog #Famous: A Guide to Social Media and Beyond
by Loni EdwardsYou know your dog is the cutest but does everyone else know it too?In this book, Loni Edwards, the human behind the world's most influential pets, breaks down the path to fame. Discover insights into the success of social media's top pups and follow the essential steps on the road to fame - from crafting your brand to advocating for your pup on set. With expert guidance on how to be a good dog parent and make sure your pup is happy and healthy every step of the way, this is your one-stop guide to helping your dog win over hearts, one adorable post at a time.Featuring the stories of more than 40 of the most successful pet influencers:157 of Gemma, Amazing Graciedoodle, Barkley Sir Charles, Bertie Bert the Pom, Bronson the Bully, Brussels Sprout, Bully Baloo, Charlie the Black Shepherd, Chloe the Mini Frenchie (& Emma Bear), Coco the Maltese Dog (Coco & Cici), Cookie Malibu, Crusoe the Celebrity Dachshund, Daily Dougie, Dog named Stella, Ducky the Yorkie, Frame the Weim, Gone to the Snow Dogs, Harlow and Sage, Hi Wiley, Kelly Bove, Lilybug, Lizzie Bear, Louboutina the Hugging Dog, Maya Polar Bear, Mervin the Chihuahua, Milo and Noah, MJ the Beagle, Mr. Biggie, Popeye the Foodie, Puggy Smalls, Reagandoodle, Remix the Dog, Rocco Roni, Super Corgi Jojo, Super Scooty, Tatum, That Goldendoodle, The Bike Dog, Tika the Iggy, Tuna Melts my Heart, Tupey the Borzoi, Verpinscht, Winnie the Cocker, Wolfgang 2242
How To Make Your Dog #Famous: A Guide to Social Media and Beyond
by Loni EdwardsYou know your dog is the cutest but does everyone else know it too?In this book, Loni Edwards, the human behind the world's most influential pets, breaks down the path to fame. Discover insights into the success of social media's top pups and follow the essential steps on the road to fame - from crafting your brand to advocating for your pup on set. With expert guidance on how to be a good dog parent and make sure your pup is happy and healthy every step of the way, this is your one-stop guide to helping your dog win over hearts, one adorable post at a time.Featuring the stories of more than 40 of the most successful pet influencers:157 of Gemma, Amazing Graciedoodle, Barkley Sir Charles, Bertie Bert the Pom, Bronson the Bully, Brussels Sprout, Bully Baloo, Charlie the Black Shepherd, Chloe the Mini Frenchie (& Emma Bear), Coco the Maltese Dog (Coco & Cici), Cookie Malibu, Crusoe the Celebrity Dachshund, Daily Dougie, Dog named Stella, Ducky the Yorkie, Frame the Weim, Gone to the Snow Dogs, Harlow and Sage, Hi Wiley, Kelly Bove, Lilybug, Lizzie Bear, Louboutina the Hugging Dog, Maya Polar Bear, Mervin the Chihuahua, Milo and Noah, MJ the Beagle, Mr. Biggie, Popeye the Foodie, Puggy Smalls, Reagandoodle, Remix the Dog, Rocco Roni, Super Corgi Jojo, Super Scooty, Tatum, That Goldendoodle, The Bike Dog, Tika the Iggy, Tuna Melts my Heart, Tupey the Borzoi, Verpinscht, Winnie the Cocker, Wolfgang 2242
How To Make Your Sales Sizzle in 17 Days
by Elmer WheelerIf you want to improve your present selling ability.....If you need a "brushing up job," after the past few non-selling years.....Or if you are in another business and feel you want to enter selling.....Then this is the course for you! Read on!If you abhor "long courses" that take months and months.....If the idea of learning how to sell in 17 weeks if you prefer, or 17 days, if you are up to it, appeals to you.....If you have a sales manual that needs modernizing with "Tested Selling Sentences," or if you want to build one from scratch.....Then read on!This is YOUR QUICKIE COURSE, by America's foremost authority on selling and manual building.Elmer Wheeler is not just a "teacher," but a doer, a man with a list of clients that reads like a Who's Who of American business.You can practice a chapter a day--or a chapter a week--and learn this amazing new Sizzle Way of selling and manual building that has been used by 247 sales corporations for 19 successful years!Read on!Time is valuable. Few salesmen have much time these days to study. Beginners are busy, too, perhaps on other jobs; yet they want to enter the field of selling.What is their solution?It is this--a short course in selling that is concise, to the point, minus frills and "kindergarten" stuff.Yet a course that embodies everything a salesman needs to know before he makes a call--or before the beginner applies for his first selling job.It is for the salesman with little time, yet a desire to improve himself in 17 ways in 17 days. It is for the beginner who wants to get his first job and hold it. It's for any person, or firm, large or small, who wants to build an up-to-date Sales Manual--and test it out!It's for everybody or anybody who wants to sit at the feet of the Master Salesman, Elmer Wheeler, for 17 days and learn the highlight skills of salesmanship in 17 ways.
How To Make a Brilliant Best Man's Speech: and support the groom, from the stag do to the wedding
by Phillip Khan-PanniHow to make a great, best man's speech - and a guide to being a great best man.In this book Phillip Khan-Panni uses his expertise as a champion professional speaker to help the best man with the terrifying prospect of writing and delivering The Speech.He guides you on the vital preparation of your speech and tells you how to use stories, jokes and quotations that will lift it well above the bare necessities. With the author`s help and his professional tips and techniques, you will be able to make a really entertaining and moving speech that will be remembered for a long time to come. You might even enjoy making it as much as the guests do hearing it!There are also checklists and further advice to help you organise the whole occasion so that the big day honours the groom and his bride and thoroughly impresses their friends and relations
How To Make a Brilliant Best Man's Speech: and support the groom, from the stag do to the wedding
by Phillip Khan-PanniHow to make a great, best man's speech - and a guide to being a great best man.In this book Phillip Khan-Panni uses his expertise as a champion professional speaker to help the best man with the terrifying prospect of writing and delivering The Speech.He guides you on the vital preparation of your speech and tells you how to use stories, jokes and quotations that will lift it well above the bare necessities. With the author`s help and his professional tips and techniques, you will be able to make a really entertaining and moving speech that will be remembered for a long time to come. You might even enjoy making it as much as the guests do hearing it!There are also checklists and further advice to help you organise the whole occasion so that the big day honours the groom and his bride and thoroughly impresses their friends and relations
How To Outnegotiate Anyone
by Byleo ReillyCome out ahead when dealing with the IRS, lawyers, ex-spouses, and other potentially unpleasant people.
How To Outnegotiate Anyone
by Leo ReillyCome out ahead when dealing with the IRS, lawyers, ex-spouses, and other potentially unpleasant people.How to Outnegotiate Anyone shows:Why you should never disclose your deadlineHow to get the other side engaged and into a positive mindsetWhen to deadlock (and when not to)How to tell the real final offer from the not-so-final offerAnd much more!
How To Outnegotiate Anyone
by Leo ReillyCome out ahead when dealing with the IRS, lawyers, ex-spouses, and other potentially unpleasant people.How to Outnegotiate Anyone shows:Why you should never disclose your deadlineHow to get the other side engaged and into a positive mindsetWhen to deadlock (and when not to)How to tell the real final offer from the not-so-final offerAnd much more!
How To Predict What People Will Buy: - A Marketer's Guide to the Color and Symbols of Perfect Packaging
by Louis CheskinHow To Predict What People Will Buy by Louis Cheskin is a groundbreaking exploration into the psychology of consumer behavior and the science of marketing. As a pioneering figure in the field of market research and product design, Cheskin offers readers a deep dive into the methods and principles that can accurately forecast consumer preferences and purchasing decisions.In this insightful book, Cheskin draws on his extensive experience and innovative research to reveal the underlying factors that drive consumer choices. He explains how elements such as packaging, branding, color, and design influence the subconscious mind, guiding people toward particular products over others. Through a series of real-world examples and case studies, Cheskin demonstrates how businesses can harness these insights to create products and marketing strategies that resonate with their target audiences.Cheskin’s approach is rooted in the concept of “sensation transference,” a theory he developed that posits consumers often transfer their perceptions of product packaging and presentation to the product itself. This book provides a clear framework for understanding how to apply this and other psychological principles to predict market trends and consumer behavior.How To Predict What People Will Buy is not just for marketers and business professionals; it is also for anyone interested in understanding the deeper motivations behind everyday purchasing decisions. Cheskin’s writing is both accessible and intellectually stimulating, making complex psychological concepts easy to grasp and apply.This book is an essential read for entrepreneurs, product designers, marketers, and anyone looking to gain a competitive edge in the marketplace. Louis Cheskin’s insights continue to influence the fields of marketing and consumer psychology, making How To Predict What People Will Buy a timeless resource for understanding the ever-evolving landscape of consumer behavior.By blending scientific rigor with practical advice, Cheskin offers readers the tools to anticipate what drives consumer decisions, helping them to create products and brands that truly connect with people.
How To Put Yourself Across
by Elmer WheelerThis is Elmer's newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world.He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan; the bargain ways of Hong Kong; the winning silk appeals of Bangkok people; the image sell of India and so forth--how these people sell themselves to others and go places in life.Truly, this is a collection of best ways--and test ways--to make friends, keep old friends--and go places.You'll live, you'll learn, you'll become a master of self-sell, once you've read these lively chapters of Mr. Sizzle.
How To Reduce Your Debt Overnight: A Simple Solution to Eliminate Credit Card and Consumer Debt
by Tom Corson-KnowlesLearn how a simple five-minute phone call can reduce your debt—and other insider secrets for getting your finances back in order. Are you tired of being hounded by debt collectors? Are you sick of being behind on your bills? Learn the secret words that will get any credit card company to listen to your demands, whether you want a settlement, a lower interest rate, or any fees waived (including annual fees, late payment fees, balance transfer fees, and more). Entrepreneur and investor Tom Corson-Knowles owns a company that buys credit card debt and collects it. In this book, he shares what the banks and collections agencies don&’t want you to know about how to settle your credit card debt at an 80% discount with a five-minute phone call. Having worked with hundreds of consumers in credit card debt, Tom has seen firsthand the mistakes people make that get them into debt and keep them stuck there. You&’ll learn industry secrets that will show you how to legally get out of debt fast. While other so-called financial experts will tell you about debt management and budgeting, Tom goes straight to the heart of the matter—getting rid of your credit card debt once and for all, so you can go back to living a happy, peaceful life without the stress and worry of financial problems and debt collectors.
How To Say It for Women
by Phyllis MindellAn acclaimed expert on professional communications show women how to transform themselves by transforming their language; shed weak words, phrases, and gestures; empower themselves to win attention and respect; and get their ideas across with confidence and power.
How To Sell And Market Your Book: A Step-by-step Guide
by Darin JewellCovers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author. It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required for an author to maximise their chance of success.
How To Start A Conversation And Make Friends: Revised And Updated
by Don GaborNow revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By following the simple and dynamic guidelines in this easy-to-read book, you’ll be ready to strike up a great conversation anytime, anywhere—whether you’re at a cocktail party or chatting online. Learn how to keep the conversation going by asking the right questions, using body language effectively, and avoiding conversation pitfalls. Combining his tried-and-true methods with a whole new section on communicating online and through social networking, Don Gabor shows you how to: · Identify your personal conversation style· Engage in online conversations using proper etiquette and security· Turn online conversations into face-to-face relationships· Boost your personal and professional speaking skills to the next level Packed with charts, hundreds of opening lines, real-life examples, FAQs, helpful hints, and solid professional advice, How to Start a Conversation and Make Friends will help you connect with others at home, work, online, in person, and everywhere in between.
How To Talk To Absolutely Anyone: Confident Communication for Work, Life and Relationships
by Mark RhodesAn easy-to-understand, practical guide to become a confident communicator In this third edition of How to Talk to Absolutely Anyone: Confident Communications in Every Situation, entrepreneur, business mentor, and international speaker Mark Rhodes delivers a practical yet accessible guide to break through barriers and make a connection. Whether you fear judgement and rejection, or just struggle to know what to say, this book provides readers with the tools needed to navigate social situations. Working step-by-step, you'll learn how to approach strangers, strike up a conversation and exit gracefully; by first changing your outlook, you develop the ability to navigate even tricky situations with confidence and ease. Drawing on Mark Rhodes' extensive business and coaching experience, this new third edition has been updated to include information on technology and communication to reflect the ever-growing use of remote communication. This book provides real-world techniques to help you get better and better every day, enabling you to: Strike up a conversation with anyone, anywhere. Open up to make connections and build strong rapport. Overcome common fears and barriers about talking to others. Carry your confidence into career networking and everyday communication. Stop running away from uncomfortable interactions and start getting comfortable instead. How to Talk to Absolutely Anyone is your social manual to help you build up the charismatic confidence and skills needed to talk your way to success.
How To Talk To Anybody About Anything: Breaking The Ice With Everyone From Accountants To Zen Buddhists (Third Edition)
by Leil LowndesLeil Lowndes has a special knack for breaking the ice. In How to Talk to Anybody About Anything, she details the most appropriate, provocative, and specific questions to ask in order to communicate effectively. Alphabetized by subject, this newly updated version contains tips on how to talk to more than 200 types of people, based on their careers, occupations, hobbies, and other interests.
How To Watch TV News
by Neil Postman Steve PowersA scathing and prescient look at television news,now updated for the new tech-savvy generation Television news : genuine information or entertainment fodder? Fifteen years ago, Neil Postman, a pioneer in media education and author of the bestselling Amusing Ourselves to Death, and Steve Powers, an award-winning broadcast journalist, concluded that anyone who relies exclusively on their television for accurate world news is making a big mistake. A cash cow laden with money from advertisers, so-called news shows glut viewers with celebrity coverage at the cost of things they really should know. Today, this message is still appallingly true but the problems have multiplied? along with the power of the Internet and the abundance of cable channels. A must-read for anyone concerned with the way media is manipulating our worldview, this newly revised edition addresses the evolving technology and devolving quality of America?s television news programming.
How To Win Friends and Influence People: Large Print Edition (Deluxe Hardbound Edition Ser.)
by Dale CarnegieYOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU! For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available as eBook for the first time to help you achieve your maximum potential throughout the next century! Learn: * THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE* THE SIX WAYS TO MAKE PEOPLE LIKE YOU* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT
How To Write A Good Advertisement: A Short Course In Copywriting
by Victor O. SchwabGET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.LEARN HOW TO:Grab reader attention immediatelyWrite compelling copy that holds attentionWrite a call to action that's difficult to refuseDesign winning layoutsIncrease the number of ordersConvert more inquiries to ordersGET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:Effective advertisement length...use of color...smart media placement...and much more.
How To Write Anything: A Guide and Reference with Readings
by John J. Ruszkiewicz Jay T. DolmageHow to Write Anything supports students wherever they are in their writing process. Designed to be clear and simple, the Guide lays out focused advice for writing common academic and real-world genres, while the Reference covers the range of writing skills that students needs as they work across genres and disciplines. Genre-based readings -- including narratives, reports, arguments, evaluations, proposals and rhetorical, causal, and literary analyses -- are sure to engage students and inspire ideas. The result is everything you need to teach composition in a flexible, highly visual guide, reference and reader. This new edition gives students more support for academic writing, more help choosing and working with genres, and more emphasis on multimodal composing.
How To Write a Novel in 20 Pies: Sweet and Savory Secrets for Surviving the Writing Life
by Amy WallenAs a novelist, memoirist, and associate director of the New York State Summer Writers Institute, Amy Wallen has a few things to say about the writing world, many of them irreverent and snarky. From her perspective as a teacher, mentor, and published author, her belief is that the way to survive the hard knocks of writing a book and trying to get published is to bust a gut working, laughing, and eating pie.With chapters including "Oh Agent, Where Art Thou?", "Revising, Rewriting, and Reimagining," and "The Joy of Rejection," Wallen balances out the challenging stages of the writing process with both sweet and savory goodness, featuring recipes for chocolate pecan pie, salmon and portobello pie, and the recipe for the best cherry pie ever. Throughout the book, Wallen demystifies the vagaries of the publishing business, providing delicious recipes that will keep your belly full even when you're staring at an empty page. Her writing advice is neatly paired with the brilliant illustrations of Emil Wilson, who shares her sharp wit, sardonic look at the demands of the writing life, and her mad love of pie. Combined, the stories, lessons, images, and recipes will provide encouragement and camaraderie for the novel-writing journey, from putting pen to page, to finding an agent, to celebrating publication—all with a piece of pie.
How Trust Works: The Science of How Relationships Are Built, Broken, and Repaired
by Dr. Peter H. KimFrom the world's leading expert on trust repair, a guide to understanding the most essential foundation of our relationships and communities.When our trust is broken, and when our own trustworthiness is called into question, many of us are left wondering what to do. We barely know how trust works. How could we possibly repair it?Dr. Peter H. Kim, the world’s leading expert in the rapidly growing field of trust repair, has conducted over two decades of groundbreaking research to answer that question. In How Trust Works, he draws on this research and the work of other social scientists to reveal the surprising truths about how relationships are built, how they are broken, and how they are repaired. Dr. Kim’s work shows how we are often more trusting than we think and how easily our trust in others can be distorted. He illustrates these insights with accounts of some of the most striking and well-known trust violations that have occurred in modern times and unveils the crucial secrets behind when and why our attempts to repair trust are effective, and which breaches of confidence are just too deep.How Trust Works transforms our understanding of our deepest bonds, giving us the tools to build strong and supportive relationships on every level. With our families, coworkers, and friends. With the groups, organizations, and institutions that touch our lives. And even with societies and nations.
How Vocaloid Works: A Beginner’s Guide to the Science Behind Yamaha’s Singing Voice Synthesis Software
by Gretchen JudeHow Vocaloid Works explores the technical aspects of Vocaloid, the world&’s most widely known and commercially successful singing voice synthesis software. Unlike previous Anglophone academic works on the subject, this book provides readers with a deeper understanding of the technological foundations of Yamaha&’s concatenative synthesis approach as well as its updated AI synthesis engine. Vocaloid&’s ground-breaking ability to generate a range of both life-like and distinctly artificial timbres continues to demonstrate its lasting impact. However, with the advent of machine learning models capable of both music generation and audio deepfakes, the future of Vocaloid&’s position at the forefront of the industry is uncertain. The book examines into how Vocaloid can create human(oid) vocal sound, covering the fundamentals of acoustic voice production, auditory perception, analog audio, digital signal processing and deep neural networks in order to account for the effectiveness and appeal of synthesized singing voices.
How We Show Up: Reclaiming Family, Friendship, and Community
by Mia BirdsongAn Invitation to Community and Models for ConnectionAfter almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.It seems counterintuitive that living the "good life"--the well-paying job, the nuclear family, the upward mobility--can make us feel isolated and unhappy. But in a divided America, where only a quarter of us know our neighbors and everyone is either a winner or a loser, we've forgotten the key element that helped us make progress in the first place: community. In this provocative, groundbreaking work, Mia Birdsong shows that what separates us isn't only the ever-present injustices built around race, class, gender, values, and beliefs, but also our denial of our interdependence and need for belonging. In response to the fear and discomfort we feel, we've built walls, and instead of leaning on each other, we find ourselves leaning on concrete.Through research, interviews, and stories of lived experience, How We Show Up returns us to our inherent connectedness where we find strength, safety, and support in vulnerability and generosity, in asking for help, and in being accountable. Showing up--literally and figuratively--points us toward the promise of our collective vitality and leads us to the liberated well-being we all want.