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Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age
by Simon Moore Mike SeymourAccelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow’s corporate world. With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications.
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide
by Arhlene A. FlowersGlobal Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Globale Kommunikationsnetze: über Digitalisierung, elektromagnetische Wellen, Glasfasern und Internet (erfolgreich studieren)
by Volkmar BrücknerAufbauend auf gymnasialen Kenntnissen werden die Zusammenhänge zwischen Glasfaser-Festnetz als Grundlage für schnelle Datenübertragung und mobilen Geräten wie Smartphones als Zugang zu Informationen immer und von überall geschildert. Dabei werden vorrangig Methoden der digitalen Informationsübertragung behandelt. Besonderer Wert wird anhand von Beispielen auf die Entwicklung von Fähigkeiten gelegt, technische Probleme in eine „Ingenieurssprache“ zu übertragen. Zudem werden Probleme der Datensicherheit und deren mögliche Lösungen in der Zukunft an Beispielen erläutert.
Globalism and Gendering Cancer: Tracking the Trope of Oncogenic Women from the US to Kenya (Routledge Focus on Communication Studies)
by Miriam O'Kane MaraThis book connects a rhetorical examination of medical and public health policy documents with a humanistic investigation of cultural texts to uncover the link between gendered representations of health and cancer. The author argues that in western biomedical contexts cancer is considered a women’s disease and their bodies are treated as inherently oncogenic or cancer-producing, which leads to biomedical practices that adversely impact their bodily autonomy. She examines how these biases traverse national boundaries by examining the transmission of biomedical cancer practices from the US and international organizations to Kenya. This book is suited to scholars and students working in the fields of Rhetorics of Health and Medicine, Medical Humanities and Gender Studies. It is also of interest to medical professionals and readers interested in globalism and global health.
Globalization and Cyberculture
by Kehbuma LangmiaThis book argues for hybridity of Western and African cultures within cybercultural and subcultural forms of communication. Kehbuma Langmia argues that when both Western and African cultures merge together through new forms of digital communication, marginalized populations in Africa are able to embrace communication, which could help in the socio-cultural and political development of the continent. On the other hand, the book also engages Richard McPhail's Electronic Colonization Theory in order to demonstrate how developing areas such as Africa experience a new form of imperialistic subjugation because of electronic and digital communication. Globalization and Cyberculture illustrates how new forms of communication inculcate age-old traditional forms of communications into Africa's cyberculture while complicating notions of identity, dependency, and the digital divide gap.
Globalization, Development and the Mass Media (Media Culture And Society Ser.)
by Colin SparksGlobalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
The Globalization of Chinese Propaganda
by Kingsley EdneyThis book investigates the relationship between the Chinese Communist Party's crucial goal of using the propaganda system to consolidate its power within the domestic political environment and its prominent recent attempts to use propaganda overseas to increase China's international power.
The Globalization of Executive Search: Professional Services Strategy and Dynamics in the Contemporary World (Routledge Studies in International Business and the World Economy)
by Jonathan V. Beaverstock James R. Faulconbridge Sarah J.E. HallExecutive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms – and offer an interpretation of the forces producing the contemporary organizational strategies of global executive search. The Globalization of Executive Search documents the forms of institutional work that have legitimated the role of executive in elite labor markets and created demand for the services of global firms; this exposes not only the changing geographies of executive search, but also how executive search has established itself as a new knowledge intensive professional service. The authors reveal how the globalization of executive search is exemplary of the processes by which a range of new knowledge intensive professional services have come to be globally recognized, approaching the heart of contemporary capitalism.
Globalization of Mobile and Wireless Communications
by Sudhir Dixit Tero Ojanpera Ramjee Prasad Richard Van NeeGlobalization of Mobile and Wireless Communications is a collection of cutting-edge research in mobile and wireless communications with impact on developments as far forward as 2020 and beyond. The book draws upon the insights and performed research work of leading experts in the field. Topics of discussion are related but not limited to spectrum-efficient radio interface technologies, enabling technologies for reconfigurability, wireless sensor networks, cognitive networks, coherent wireless transmission, algorithmic design, middleware for novel services and applications. The material has been edited to provide a vision for the future of mobile and wireless, towards a dynamic communication system that breaks down the barriers between communications means; and evolves and integrates business models and culture to match the technological evolution. In addition, strategies on how to overcome the technological challenges for achieving that vision are also outlined.
The Globalization of Strangeness
by Chris RumfordThe figure of the stranger is in serious need of revision, as is our understanding of the society against which the stranger is projected. Under conditions of globalization, inside/outside markers have been eroded and conventional indicators of 'we-ness' are no longer reliable. We now live in a generalized state of strangeness, one consequence of globalization: we no longer know where our community ends and another one begins. In such circumstances it is often the case that neighbours are the nearest strangers. Strangeness occurs when global consciousness outstrips global connectivity and this means that we need to rethink some core elements of globalization theory. Under conditions of strangeness the stranger is a 'here today, gone tomorrow' figure. This book identifies the cosmopolitan stranger as the most significant contemporary figure of the stranger, one adept at negotiating the 'confined spaces' of globalization in order to promote new forms of social solidarity and connect with distant others.
Globalizing Intercultural Communication: A Reader
by Kathryn Sorrells Sachi SekimotoTranslating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions. In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.
Globalizing Intercultural Communication: A Reader
by Kathryn Sorrells Sachi SekimotoTranslating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions. In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.
Gloria Steinem: Her Passions, Politics, and Mystique
by Sydney Ladensohn SternIncludes a new afterword: A &“richly detailed&” biography of the iconic feminist based on interviews with friends, family, colleagues, and Steinem herself (The Washington Post). Going beyond Gloria Steinem&’s public persona, this biography provides an in-depth portrait of the famed activist—covering her family of origin, Smith College education, travels in India, founding of Ms. magazine, and much more—drawn from fifty hours of interviews with Steinem, as well as conversations with more than two hundred people in her life. &“Stern&’s biography is sympathetic but critical about the woman who was once perhaps the foremost figure of American feminism. . . . Follows its subject from her childhood with a mentally ill mother and ne&’er-do-well father through her rise in the women&’s movement.&” —The New York Times Book Review &“Feminist icon, goddess, social climber, bunny—who is Gloria Steinem? All of the above, according to [this] serious new biography. . . . A real look at Steinem off the public platform.&” —Kirkus Reviews &“Avoiding esoteric psychological or feminist theorizing, Stern still provides a clear context for Steinem&’s development both as a public figure and as an exemplar of the movement that seeks to have women define themselves as autonomous individuals.&” —Library JournalIncludes photographs
The Glossy Years: Magazines, Museums and Selective Memoirs
by Nicholas Coleridge'The most entertaining book of the year' Sunday Times _____________________________________________________Diana touched your elbow, your arm, covered your hand with hers. It was alluring. And she was disarmingly confiding."Can I ask you something? Nicholas, please be frank..."Over his thirty-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce; on Margaret Thatcher's clothes legacy, and a surreal weekend away with Bob Geldof and William Hague. Cara Delevingne, media tycoons, Prime Ministers, Princes, Mayors and Maharajas - all cross his path.His career in magazines straddles the glossies throughout their glorious zenith - from the 1970s, 1980s and 1990s to the digital iterations of the 21st century. Having cut his teeth on Tatler, and as Editor-in-Chief of Harpers & Queen, he became the Mr Big of glossy publishing for three decades.Packed with surprising and often hilarious anecdotes, The Glossy Years also provides perceptive insight into the changing and treacherous worlds of fashion, journalism, museums and a whole sweep of British society. This is a rich, honest, witty and very personal memoir of a life splendidly lived.__________________________________________________________'An entertaining whirlwind' Evening Standard'Gentle, jolly . . . Blissfully funny' Sunday Telegraph'An irresistible read, hilarious, honest and insightful. I adored it' Tina Brown'Sparkling' Spectator'Forthright, witty and gossipy . . . a passion for glossy magazines shines through this effervescent memoir' Sunday Express
Gm-C Filter Synthesis for Modern RF Systems (Lecture Notes in Electrical Engineering #807)
by Vančo LitovskiThis book discusses synthesis of Gm-C filter for modern radio frequency systems. Analogue filters are an inevitable part of the chain of signal processing in modern radio and telecommunication systems. Among the technologies implemented for these purposes are the so-called Gm-C filters which are built of operational transconductance amplifiers and capacitors. This technology allows for integration of the filter into a CMOS system-on-chip so making it very attractive for application in low-power (battery operated) devices. The objective of this book is to achieve three goals: (1) to fully describe the circuit synthesis procedures for parallel, cascade, and a realization based on LC prototypes; (2) to make a thorough evaluation of the advantages and disadvantages of these methods and to recommend the “preferable” one; and (3) to create an extensive table of element values of cascaded Gm-C filters realizing the best-known low-pass filter functions. The book will influence the design community to embrace this technology even for non-communication applications.
The Go-Giver Influencer: A Little Story About a Most Persuasive Idea
by Bob Burg John David MannFrom the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Go Math CA Multi-Volume Chapter 4
by Houghton Mifflin HarcourtCalifornia Go Math! Chapter 4 Divide by 1-Digit Numbers In this chapter, you will explore and discover answers to the following Essential Questions: - How can you divide by 1-digit numbers? - How can you use remainders in division problems? - How can you estimate quotients? - How can you model division with a 1-digit divisor?
Go! With Microsoft Word 2010 (Brief Edition)
by Shelley Gaskin Robert L. FerrettFor introductory computer courses on Microsoft Word 2010 or courses in computer concepts with a lab component on Word. Teach the course YOU want in LESS TIME! The primary goal of the GO! Series, aside from teaching computer applications, is ease of implementation. This approach is based on clearly defined projects for students and a one-of-a-kind supplements package for instructors.
Go! With Microsoft Word 2010, Comprehensive
by Shelley Gaskin Robert L. Ferrett Carol L. Martin<P>In today's fast-moving, mobile environment, the GO! with Office 2016 series focuses on the job skills needed to succeed in the workforce.<P> With job-related projects that put Microsoft Office® into context, students learn the how and why at the moment they need to know, all in the appropriate Microsoft procedural syntax.<P> For Office 2016, the hallmark guided-practice to skill-mastery pathway is better than ever. <P>Students have many opportunities to work live in Microsoft office to apply the skills they've learned.<P> In addition, instructional projects are now available as grader projects in MyITLab, so students can work live in Office while receiving auto-graded feedback.<P> These high-fidelity simulations match the text and provide an effective pathway for learning, practicing, and assessing their abilities. After completing the instructional projects, students can apply their skills with a variety of progressively challenging projects that require them to solve problems, think critically, and create on their own. <P>New GO! Collaborate with Google projects allow students to apply their skills to a new environment that is already popular in many workplaces.<P> Integrated Microsoft Office Specialist (MOS) objectives make GO! your one resource for learning Office, gaining critical productivity skills, and prepare for MOS certification.
Goal!: Intimate portraits and interviews with every living FIFA World Cup Final scorer
by Michael DonaldBeautifully illustrated and officially licensed by FIFA, Goal! is a unique football book that captures the essence of the ultimate sporting achievement.This is a fascinating portrait of the men who have lived the dream of every football fan worldwide. Includes: Intimate portraits by award-winning photographer Michael DonaldInterviews with the players, giving fascinating insight into the occassion, from the music they played on the bus to the stadium, to the meal they ate afterwardsProfiles on Pelé, Ronaldo, Zidane, Götze annd many more of the greatsThe book includes the story of what happened in each FIFA World Cup?, what happened to the players afterwards and what they do today. There's also a comprehensive statistics section covering all the facts and figures for each World Cup tournament so readers can relive the matches they saw, and discover the details about the ones they didn't.
God the Bestseller: How One Editor Transformed American Religion a Book at a Time
by Stephen ProtheroNew York Times bestselling author and acclaimed religion scholar, Stephen Prothero, captures the compelling and unique saga of twentieth-century America on an identity quest through the eyes and books of one of the most influential editors of the day—a search, born of two world wars, for resolution of our divided identity as a Christian nation and a nation of religions.One summer evening in 1916 in Blanchester, Ohio, a sixteen-year-old farm boy was riding his horse past the town cemetery. The horse reared back and whinnied, and Eugene Exman saw God. For the rest of his life, he struggled to recreate that moment. Through a treasure of personal letters and papers, God, the Bestseller explores Exman’s personal quest. A journey that would lead him in the late 1920s to the Harper religious books department, which he turned during the Great Depression into a money-making juggernaut and the country’s top religion publisher. Exman’s role in the shaping of American religion is undeniable. Here was a man who was ahead of his time and leading the rest of the nation through books on a spiritual exploration. Exman published bestsellers by the controversial preacher Harry Emerson Fosdick, the Catholic radical Dorothy Day, the Civil Rights pioneer Howard Thurman, and two Nobel laureates: Albert Schweitzer and Martin Luther King Jr. Exman did not just sit at a desk and read. In addition to his lifelong relationships with the most influential leaders of the day, Exman was on a spiritual journey of his own traversing the world in search of God. He founded a club of mystics, dropped acid in 1958, four years before Timothy Leary. And six years before The Beatles went to India, he found a guru there in 1962. In the end, this is the story of the popularization of the religion of experience—a cultural story of modern America on a quest of its own. Exman helped to reimagine and remake American religion, turning the United States into a place where denominational boundaries are blurred, diversity is valued, and the only creed is that individual spiritual experience is the essence of religion.
Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society)
by Gianluigi GuidoIn a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty. This compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of “mafia families” stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a “Credibility Economy”, where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor. Godfather Marketing offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom.
The Godfather of Tabloid: Generoso Pope Jr. and the National Enquirer
by Jack Vitek“An original American story of a tough, embattled media player with uncanny gifts for giving the public what they want.” —Publishers WeeklyIn The Godfather of Tabloid, Jack Vitek explores the life and remarkable career of Generoso Pope Jr. and the founding of the most famous tabloid of all—the National Enquirer. Upon graduating from MIT, Pope worked briefly for the CIA until he purchased the New York Enquirer with dubious financial help from mob boss Frank Costello. Working tirelessly and cultivating a mix of American journalists (some of whom, surprisingly, were Pulitzer Prize winners) and buccaneering Brits from Fleet Street who would do anything to get a story, Pope changed the name, format, and content of the modest weekly newspaper until it resembled nothing America had ever seen before.Pope was a man of contradictions: he would fire someone for merely disagreeing with him in a meeting (once firing an editor in the middle of his birthday party), and yet he spent upwards of a million dollars a year to bring the world’s tallest Christmas tree to the Enquirer offices in Lantana, Florida, for the enjoyment of the local citizens. Driven, tyrannical, and ruthless in his pursuit of creating an empire, Pope changed the look and content of supermarket tabloid media, and the industry still bears his stamp. Grounded in interviews with many of Pope’s supporters, detractors, and associates, The Godfather of Tabloid is the first comprehensive biography of the man who created a genre and changed the world of publishing forever.“An engaging saga of one man’s obsessive devotion to creating an entertaining alternative universe.” —The Wall Street Journal
Godforsaken Grapes: A Slightly Tipsy Journey through the World of Strange, Obscure, and Underappreciated Wine
by Jason WilsonA New York Times and Smithsonian Magazine best book, this &“genial excursion&” to little-known wine destinations &“will make you curious and thirsty.&” (Eric Asimov, The New York Times). Eighty percent of the wine we drink is made from only twenty grapes. Yet, there are nearly 1,400 known varieties of wine grapes in the world—from altesse to zierfandler. In Godforsaken Grapes, Jason Wilson looks at how that came to be and embarks on a journey to discover what we miss. Stemming from his own growing obsession, Wilson moves far beyond the &“noble grapes,&” hunting down obscure and underappreciated wines from Switzerland, Austria, Portugal, France, Italy, the United States, and beyond. In the process, he looks at why these wines fell out of favor (or never gained it in the first place), what it means to be obscure, and how geopolitics, economics, and fashion have changed what we drink. A combination of travel memoir and epicurean adventure, Godforsaken Grapes is an entertaining love letter to wine. &“You&’ll walk away with a better understanding of the wine industry and an itch to book a ticket to destinations you&’ve never heard of before.&” —Imbibe Magazine &“Funny, enlightening [and] prodigiously researched.&” —San Francisco Chronicle &“Wilson offers a spirited, highly personal argument for drinking more adventurously.&” —Punch &“A delightful dive into more esoteric grapes.&” —Minneapolis Star-Tribune &“Wonderful . . . [you&’ll] never order another pinot noir again.&” —Tom Bissell, author of Apostle and The Disaster Artist &“Original, obsessive, and wildly insightful. Drink it down!&” —Andrew McCarthy, actor, director, and author of the New York Times bestselling travel memoir The Longest Way Home
Goethe's Visual World
by Pamela CurrieGoethe's ideas on colour and imagery crossed many borderlines: those of artistic processes and philosophical aesthetics, art history and colour theory, together with the science of perception. This investigation into his writings ranges across art from Antiquity, the Renaissance and the eighteenth century, as well as exploring the centrality of these issues to Goethe's literary work. Questions find answers, but also raise new questions. This systematic sequence of essays, originally written between 1999 and 2011, appeals to readers in all these separate areas, while drawing together their essential coherence.