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The Good Times
by Russell BakerA &“superb [and] often hilarious&” memoir of a life in journalism, from the Pulitzer Prize–winning author of Growing Up (The New York Times Book Review). &“Baker here recalls his years at the Baltimore Sun, where, on &‘starvation wages,&’ he worked on the police beat, as a rewrite man, feature writer and White House correspondent. Sent to London in 1953 to report on the coronation, he spent the happiest year of his life there as an innocent abroad. Moving to the New York Times and becoming a &‘two-fisted drinker,&’ he covered the Senate and the national political campaigns of 1956 and 1960, and, just as he was becoming bored with routine reporting and the obligation to keep judgments out of his stories, was offered the opportunity to write his own op-ed page column, &‘The Observer.&’ With its lively stories about journalists, Washington politicians and topical scandals, the book will delight Baker&’s devotees—and significantly expand their already vast number.&” —Publishers Weekly &“Aspiring writers will chuckle over Baker&’s first, horrible day on police beat, his panicked interview with Evelyn Waugh, and his arrival at Queen Elizabeth&’s coronation in top hat, tails, and brown-bag lunch.&” —Library Journal &“A wonderful book.&” —Kirkus Reviews
Good Times, Bad Times: The Explosive Inside Story of Rupert Murdoch
by Harold EvansA renowned journalist&’s &“vivid&” account of his battle with Murdoch after the global media baron bought the Times of London (Chicago Tribune). In 1981, Harold Evans was the editor of one of Britain&’s most prestigious publications, the Sunday Times, which had thrived under his watch. When Australian publishing baron Rupert Murdoch bought the daily Times of London, he persuaded Evans to become its editor with guarantees of editorial independence. But after a year of broken promises and conflict over the paper&’s direction, Evans departed amid an international media firestorm. Evans&’s story is a gripping, behind-the-scenes look at Murdoch&’s ascension to global media magnate. It is Murdoch laid bare, an intimate account of a man using the power of his media empire for his own ends. Riveting, provocative, and insightful, Good Times, Bad Times is as relevant today as when it was first written. With details on the scandalous deal between Murdoch and Margaret Thatcher, this updated ebook edition includes an extensive new preface by Evans, the New York Times–bestselling author of Do I Make Myself Clear?, discussing the Rupert Murdoch phone-hacking scandal.
Good Times, Bad Times
by Sir Harold EvansIn Harold Evans’s classic memoir, he tells the inside story of Rupert Murdoch’s takeover of the Times of London and his rise to become a global media powerIn 1981, Harold Evans was the editor of one of Britain’s most prestigious publications, the Sunday Times, which had thrived under his watch. When Australian publishing baron Rupert Murdoch bought the daily Times of London, he persuaded Evans to become its editor with guarantees of editorial independence. But after a year of broken promises and conflict over the paper’s direction, Evans departed amid an international media firestorm. Evans’s story is a gripping behind-the-scenes look at Murdoch’s ascension to global media magnate. It is Murdoch laid bare, an intimate account of a man using the power of his media empire for his own ends. Riveting, provocative, and insightful, Good Times, Bad Times is as relevant today as when it was first written. This book features a new preface by the author, in which he discusses the Rupert Murdoch phone-hacking scandal.
Good to Talk?: Living and Working in a Communication Culture
by Deborah CameronIt's good to talk is one of the great clich[ac]es of our time. The benefits of talk to individuals, families and organizations are proclaimed by pop psychologists, television talk show hosts, and management gurus. The importance of talk is talked about endlessly. `Good to Talk? is an attempt to look critically at what lies behind this upsurge of concern about talk in our workplaces, classrooms and private lives, and it places these developments in historical context and relates their forms to the broader economic and social changes associated with globalization. The book also poses questions about the social and political implications of talking about talking. Is `communication' the key to solving the problems of modern life? Are the lessons in talking that are offered to us now the ones we most urgently need to learn? Is it time to challenge the prevailing belief about what makes it good to talk?
Good Trouble: Building a Successful Life and Business with Asperger's (Punx Ser.)
by Sander Hicks Joe Biel Joyce Brabner<p>In 1996, everything about Joe Biel's life seemed like a mistake. He was 18, he lived in Cleveland, he got drunk every day, and he had mystery health problems and weird social tics. <p>All his friends' lives were as bad or worse. To escape a nihilistic, apocalyptic worldview and to bring reading and documentation into a communal punk scene, he started assembling zines and bringing them in milk crates to underground punk shows. Eventually this became Microcosm Publishing. But Biel's head for math was stronger than his ability to relate to people, and it wasn't until he was diagnosed with Asperger's Syndrome that it all began to fall into place. <p>This is the story of how, over 20 years, one person turned a litany of continuing mistakes and seeming wrong turns into a happy, fulfilled life and a thriving publishing business that defies all odds.</p>
Good Writing for Journalists
by Ms Angela Phillips'The ultimate book on the creative skills of journalism' - Writing Magazine 'Useful and timely... it is refreshing to discover a book so overtly designed to inspire students to think about what can make writing good - or even great.' - Media International Australia This is a book about the art of writing for newspapers and magazine, but doesn't look at punctuation, spelling and the stylistic conventions of 'everyday' journalism. Instead, Good Writing For Journalists presents extended examples of writing which are powerful, memorable, colourful or funny. Each piece will be contextualised and analysed encouraging readers to learn from the best practitioners. This book will inspire those who want to make their writing individual and memorable. Along the way the major elements of non-fiction writing will be introduced, in chapters organised by genre - profile writing, reportage, news analysis, investigation, sports writing, personal and opinion columns and 'lifestyle' among them. Phillip's book sees itself as a natural successor to Wolfe & Johnson's seminal The New Journalism (1975). By adopting a larger sweeping and tailoring itself for the contemporary journalistic arena, this book will be an essential purchase for the discerning journalist and journalism student.
Goodbye iSlave: A Manifesto for Digital Abolition (The Geopolitics of Information)
by Jack Linchuan QiuWelcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Qiu also shows how the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and forms of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.
Google+: The Missing Manual
by Kevin PurdyIf you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you'll navigate Google+ with ease. The important stuff you need to know Massage your profile. Control what the public, specific groups, or certain individuals can see about you. Move in the right circles. Assign folks to different groups and share the right stuff with the right people. Jump into streams. Get all the updates, pictures, and links from people you know. Host hangouts. Organize and attend group video chats. View and share photos. Make them available to whomever you like--whether or not they're Google+ members. Get notifications. Monitor what others do (and share about you) on Google+. Go mobile. Use Google+ on your Android, iPhone, or mobile web browser.
Google+: The Missing Manual (Oreilly And Associate Ser.)
by Kevin PurdyIf you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with ease.The important stuff you need to knowMassage your profile. Control what the public, specific groups, or certain individuals can see about you.Move in the right circles. Assign folks to different groups and share the right stuff with the right people.Jump into streams. Get all the updates, pictures, and links from people you know.Host hangouts. Organize and attend group video chats.View and share photos. Make them available to whomever you like—whether or not they’re Google+ members.Get notifications. Monitor what others do (and share about you) on Google+.Go mobile. Use Google+ on your Android, iPhone, or mobile web browser.
Google and Democracy: Politics and the Power of the Internet
by Sean Richey J. Benjamin TaylorFor the first time in human history, access to information on almost any topic is accessible through the Internet. A powerful extraction system is needed to disseminate this knowledge, which for most users is Google. Google Search is an extremely powerful and important component to American political life in the twenty-first century, yet its influence is poorly researched or understood. Sean Richey and J. Benjamin Taylor explore for the first time the influence of Google on American politics, specifically on direct democracy. Using original experiments and nationally representative cross-sectional data, Richey and Taylor show how Google Search returns quality information, that users click on quality information, and gain political knowledge and other contingent benefits. Additionally, they correlate Google usage with real-world voting behavior on direct democracy. Building a theory of Google Search use for ballot measures, Google and Democracy is an original addition to the literature on the direct democracy, Internet politics, and information technology. An indispensable read to all those wishing to gain new insights on how the Internet has the power to be a normatively valuable resource for citizens.
Google Apps: The Missing Manual (Missing Manual)
by Nancy ConnerAmong its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings.Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets", which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do you know how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.
Google+ Companion
by Mark HattersleyGet the inside scoop on the newest social networking site: Google+If you think you've seen it all when it comes to social networking sites, you haven't seen Google+ yet! Built from the ground up to be useful to both desktop and mobile users, Google+ offers the same great features as other popular social network sites?yet, Google+ goes one step further by integrating popular Google technologies and introducing exciting new and unique features such as "Circles," "Hang," and "Sparks." Using clear, step-by-step instructions, Google+ Companion helps you master this amazing new social networking technology. Highlights the new and innovative features of Google+ with the use of clear, easy-to-understand descriptions Introduces you to "Circles," a brilliant feature that allows users to decide what updates and personal information each group of friends see Shares helpful details to explain "Hang": the new group video feature Walks you through "Sparks," which integrates Google search into the social network Addresses how Google+ will be supported on desktop computers as well as Android and iOS devices Step into the newest world of social networking sites with Google+ Companion!
Google Discover verstehen und nutzen: Ein Leitfaden für Publisher (essentials)
by Steven PlögerDieses essential liefert aktuelle Erkenntnisse zu Google Discover für Publisher und Professionals, die ihre Reichweite gezielt steigern möchten. Auf unzähligen Android-Smartphones ist der Newsfeed bereits vorinstalliert und bietet damit immenses Potenzial für alle, die ihren Content effektiv optimieren. Zahlreiche Geschäftsmodelle haben sich bereits rund um Discover entwickelt, dennoch bleibt die Funktionsweise der KI-gesteuerten Plattform oft undurchsichtig. Genau hier setzt dieses Buch an: Wie lässt sich das volle Potenzial von Google Discover nutzen und die eigene Webseite, Texte und Bilder optimieren, um mehr Leser zu erreichen? Steven Plöger, erfahrener Tech-Journalist und Experte für digitale Reichweite, fasst das aktuelle Wissen und die gängigen Thesen über Google Discover zusammen – und liefert ein unverzichtbares Handbuch auf dem Weg zu mehr Sichtbarkeit im digitalen Raum.Praxiswissen aus Interviews mit über 20 Experten aus der Branche.
Google+ For Dummies, Portable Edition
by Jesse StayA new social network! Here's your user's guide to Google+ Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. Explains how to join Google+, protect your information, and make the most of this new social network Explores cool new features, such as Circles, which allows you to drag and drop friends into different circles Covers creating a profile, finding friends, adding people to Circles, chatting with others in Hangouts, importing photos, controlling who sees what, and more Conveys helpful information in the clear, friendly, easy-to-follow language that has defined the Dummies series for two decades Confidently enter the exciting new Google+ social neighborhood with Google+ For Dummies.
Google Leaks: A Whistleblower's Exposé of Big Tech Censorship
by Zach Vorhies Kent HeckenlivelyA Story of Big Tech Censorship and Bias and the Fight to Save Our Country The madness of Big Tech and their attempt to mold our reality into a version compatible with their globalist view of the world has never been portrayed better than in this chilling account by Google whistleblower, Zach Vorhies. As a senior engineer at Google for many years, Zach was aware of their bias, but watched in horror as the 2016 election of Donald Trump seemed to drive them into dangerous territory. The American ideal of an honest, hard-fought battle of ideas—when the contest is over, shaking hands and working together to solve problems—was replaced by a different, darker ethic alien to this country's history. Working with New York Times bestselling author Kent Heckenlively (Plague of Corruption), Vorhies and Heckenlively weave a tale of a tech industry once beloved by its central figure for its innovation and original thinking, turned into a terrifying intellectual wasteland of brutality and censorship. For Zach, an intuitive counter-thinker, brought up on the dystopian futures of George Orwell, Aldous Huxley, and Ray Bradbury, it was clear that Google was attempting nothing less than a seamless rewriting of the operating code of reality in which many would not be allowed to participate. Using Google's own internal search engine, Zach discovered their six-part plan for complete information dominance and released 950 pages of these documents to the world in June 2019 with an appearance with James O'Keefe on Project Veritas, which quickly became one of their most popular stories. From the globalist enclaves of Silicon Valley in 2016 in the wake of the Trump victory to the November 3, 2020 election, Zach provides a "you are there" perspective on these events and where we may be headed as a country. Read this book if you care about the future of America.
Google Plus First Look: a tip-packed, comprehensive look at Google+
by Ralph RobertsThrough over 100 books, mostly computer-related, the author has mastered a fun but information packed style that gives you exactly what you want -- up to speed on Plus with minimal effort and maximum results. Google+ or Plus (the terms are interchangeable) was written for everyone. This book mirrors that concept and is written for everyone -- from us techheads (early adopters) to delightful old Aunt Mable and the rest of the Thursday Night Bridge Club. Because social networking exists for all people and we are all people -- all of us are plusses on Plus.
Google Wave: Up and Running
by Andres FerrateCatch Google Wave, the revolutionary Internet protocol and web service that lets you communicate and collaborate in realtime. With this book, you'll understand how Google Wave integrates email, instant messaging (IM), wiki, and social networking functionality into a powerful and extensible platform. You'll also learn how to use its features, customize its functions, and build sophisticated extensions with Google Wave's open APIs and network protocol.Written for everyone -- from non-techies to ninja coders -- Google Wave: Up and Running provides a complete tour of this complex platform. You'll quickly work with the Google Wave Client, the app that lets users participate and collaborate on waves, and learn how to augment waves with gadgets and robots. In the process, you'll appreciate why Google Wave offers a great new model for online communication and collaboration.Become thoroughly familiar with Google Wave, including its structure, key concepts, and terminologyGet a hands-on introduction to the APIs and resources that will help you develop on this platformLearn how to use Google Wave's APIs to develop your own gadgets and robots, and to embed waves on web pagesDiscover through use cases how Google Wave offers consumers a distinct advantage over current communication and collaboration technologies
Google Workspace For Dummies
by Paul McFedriesEasy advice for getting the most out of Google Workspace for school, work, or personal use Google Workspace For Dummies is here to show you the tips and tricks for upping your productivity with Google's cloud-based software suite. This book includes jargon-free instructions on using Gmail, Calendar, Docs, Sheets, Drive, Chat, and Meet. You'll learn about the AI features, updated security, compatibility with other apps, picture-in-picture capability for video meetings, and beyond. Plus, you'll get info on Google's Forms and Notes feature that makes it simple to gather and share data and stay up-to-date with your team. It's easier than ever to collaborate securely in the cloud, thanks to this Dummies book. Learn how to collaborate with colleagues in real time using the programs that come with Google Workspace Create and edit contacts, and set up video meetings Work on slides, spreadsheets, and documents Discover tips and tricks to increase productivity and keep your work secure Google Workspace For Dummies is a must for business users and workers who use Google applications on the job. Casual users and students, you'll love it, too.
Googled
by Ken AulettaA revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
Googled
by Ken AulettaThere are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
A Gossip Politic (Rhetoric, Politics and Society)
by Andrea McDonnell Adam SilverThis book makes explicit the historical, technological, and discursive links between gossip as a mode of communication, news media, and contemporary politics. A Gossip Politic advances a new framework of gossip, applying the informal understanding of the term to news talk and political actors. Authored by esteemed scholars in the fields of Political Science, Media Studies, Linguistics, and Sociology, chapters consider the influence of gossip on the press, the American presidency, and the public. A Gossip Politic provides readers with a multi-faceted portrait of the ways in which gossip has influenced media history, shaped our understanding of democracy, and contributed to our current political landscape.
Got Your Attention?: How to Create Intrigue and Connect with Anyone
by Sam HornA communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions.Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don&’t have to imagine it, Sam Horn has created it. Sam&’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your &“secret sauce&” to getting funded, hired, elected, promoted or referred.&“These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.&” —Miki Agrawal, one of Forbes&’s &“Top 20 Millennials on a Mission&” and founder of THINX &“Sam Horn&’s smart and snappy book will teach you how to get people&’s attention—and keep it.&” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human &“If you can&’t get people&’s attention, you&’ll never get their business. Sam Horn&’s new book shows how to quickly earn respect so people are motivated to listen.&” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak &“A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.&” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School &“Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.&” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone
Governable Spaces: Democratic Design for Online Life
by Nathan SchneiderA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. When was the last time you participated in an election for an online group chat or sat on a jury for a dispute about a controversial post? Platforms nudge users to tolerate nearly all-powerful admins, moderators, and "benevolent dictators for life." In Governable Spaces, Nathan Schneider argues that the internet has been plagued by a phenomenon he calls "implicit feudalism": a bias, both cultural and technical, for building communities as fiefdoms. The consequences of this arrangement matter far beyond online spaces themselves, as feudal defaults train us to give up on our communities' democratic potential, inclining us to be more tolerant of autocratic tech CEOs and authoritarian tendencies among politicians. But online spaces could be sites of a creative, radical, and democratic renaissance. Using media archaeology, political theory, and participant observation, Schneider shows how the internet can learn from governance legacies of the past to become a more democratic medium, responsive and inventive unlike anything that has come before.
Governing Global Production
by Jeffrey D. WilsonNortheast Asian steel industries have developed global production networks, but by spanning multiple national spaces, these networks unite many national economies while belonging exclusively to none. Who, therefore, is in control? Jeffrey D. Wilson examines how states and firms coordinate their activities to govern global production.
Government Deals are Funded, Not Sold: How to Incorporate Lobbying into Your Federal Sales Strategy
by Gene MoranAs identified by Bloomberg Government, the best-performing federal contractors all lobby Congress. We might guess that intuitively. The common perception of Washington, DC, as an insider's game, persists, and it makes sense that the winners lobby. However, focusing only on best-performing contractors limits the view of what unfolds through congressional lobbying or, more importantly, could unfold for even more companies—if they only recognized that they also have access to Congress. The tools of congressional influence are available to every company, yet the overwhelming majority of federal contractors eschew the opportunity to lobby Congress. Sadly, it’s not just that companies often don’t know how. It’s worse; they don’t know why lobbying Congress can be helpful. Defense represents the most significant portion of the federal budget annually reviewed and approved by Congress. As such, it's a valuable case study to understand what may contribute to a concentration of winners that garner federal contracts. Any company can learn by understanding more about lobbying in the defense industry. The inability or unwillingness to integrate lobbying into a sales strategy stems from hubris, ignorance, and lack of imagination. Thinking, "I've got this," and relying on their wits and narrow networks, too many defense executives struggle to gain real traction and consistently win large contracts. The result? The biggest winners aggregate at the top of the defense industrial base pyramid while the hundreds of thousands of "others" are left to wonder what just happened and why it’s so hard. This book focuses on those who do not lobby. It’s almost too easy to conclude the system is unfair, unlikely to change, and populated by well-connected insiders who move through the revolving door. Digging a little deeper, this book reveals that the real challenge to more democratized access to Congress is within our reach—if we could only see it!