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How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success #69)
by Brian FinchWhether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture.Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success)
by Brian FinchIf you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Dirty Story: Reading, Writing, and Publishing Erotica
by Susie BrightFor aspiring erotica writers -- and authors in any genre who want to make the "good" parts great Susie Bright is the first and reigning queen of contemporary erotica. In How to Write a Dirty Story she reveals her tricks of the trade and shows you how to heat up sex scenes in everything from traditional novels and romances to science fiction and humor. Easing the aspiring writer into the creative process, she tells you how to write the steamy plots and sensual characters that publishers and readers are looking for. Bright makes it easy to: Produce unique ideas * Master erotic language Climax the story * Sell your work to the right place Each chapter features practical writing exercises and suggestions for nonwriting activities that will galvanize the imagination and raze any creative or psychological hurdle. When it's time to go public, Bright draws on her own writing and publishing experiences and explains the most effective ways to find an agent, work with an editor, and grow a loyal audience. As irreverent as it is practical, How to Write a Dirty Story is the only book an erotica author -- novice or seasoned -- needs.
How to Write a Funny Speech . . .: for a Wedding, Bar Mitzvah, Graduation & Every Other Event You Didn't Want to Go to in the First Place
by Carol Leifer Rick MitchellLearn how to write and give a flawlessly funny speech for any occasion with Emmy-winning comedy writers Carol Leifer and Rick Mitchell. With a foreword by Carol Burnett.Giving a speech about someone is hard. Giving a funny speech that people are actually going to pay attention to is even harder. In How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation & Every Other Event You Didn’t Want to Go to in the First Place, Leifer and Mitchell will teach you how to write the perfect speech so you can look awesome, make some people laugh, and get it over with.Quick and easy to use, this book is broken into short chapters full of priceless tips and advice. Leifer and Mitchell will walk you through how to:Properly write, phrase, and deliver your speech so you not only flatter your subject but also keep the rest of the audience interested (and maybe you’ll even get a standing ovation, but we can’t guarantee that—that would be cool, though, right?).Nail down how to get started so people actually pay attention to you (in a good way).Figure out how to deliver and perfect comedic nuances with a crash course in what you should and shouldn't say so you don't scare the compression socks off grandma.Hear from these seasoned comedy writers as they dish out public speaking advice that will make you look like you totally do this all the time. Take a closer look at a handful of successful real‑life speeches from real‑life people, annotated for a better understanding of why other people were better than you so you can be better than them. Enjoy bonus content like Carmela's retirement toast to Tony Soprano and Homer Simpson’s speech at Bart’s graduation. And if, in the end, you still have no idea what to say about your niece at her Bat Mitzvah, there’s a handy fill-in speech template at the back so you can spend more time figuring out what you’re going to wear. Happy writing!EXPERT AUTHORS: As a successful comedy writer, Carol Leifer has been Emmy‑nominated for her writing on such classics as Seinfeld, The Larry Sanders Show, Saturday Night Live, and the Oscars, and won a Writer’s Guild Award for her work on Modern Family, among many other accolades. She is a writer/co‑executive producer for the Emmy‑winning HBO show Hacks and a writer/consulting producer for HBO’s Curb Your Enthusiasm. Rick Mitchell has written for TMZ and had a six‑season stint writing for The Ellen DeGeneres Show, winning him five Daytime Emmys. Delivering speeches at countless organization benefits, weddings, and more, the pair are seasoned speech-givers ready to help you successfully write and deliver your own.EASY TO USE: This practical book on writing and delivering a funny speech is divided into short, easy-to-read sections with plenty of tips, advice, and templates, making the task much less daunting for anyone and everyone. HANDY PUBLIC SPEAKING REFERENCE BOOK: A timeless aid for writing and delivering a speech at any point in life, How to Write a Funny Speech ... is a useful book to give, receive, and keep.Perfect for:Anybody who needs to write a speech celebrating a friend, family member, or couple Best men and maids/matrons of honor for weddings or vow renewals Family and friends of graduates, retirees, or honoreesBar mitzvah or bat mitzvah celebrants
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)
by John WestwoodA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Novel: Overcome blockage
by Nestora M. Salcedo Clara TiscarThis book gives a simple and a very useful guide to help you to write a novel. To improve your strategies and gives you the tricks you need to mentally unblock and find the ways to continue with your story.
How to Write a Resume and Get a Job
by Luis CortesHow To Write A Résumé And Get A Job Finding a job can be nerve-racking. It's hard to know even where to begin: Where are jobs listed? What skills do you need? How can you make your résumé stand out? A job hunt involves many unspoken rules that can't be broken, and it's easy to unknowingly hurt your chances. In How to Write a Résumé and Get a Job, the Reverend Luis Cortés Jr. supplies you with the necessary information for securing a promising job. He will lead you through every step, from searching and applying to negotiating for a better salary, asking for benefits, and enjoying your success. A job isn't everything, but it is your key to a better future. Following Cortés's guidance ensures that your search will be a successful one.
How to Write a Stellar Executive Resume: 50 Tips to Reaching Your Job Target
by Brenda BernsteinHow to Write a Stellar Executive Resume is a step-by-step guide that empowers readers to create an effective and stand out from the crowd as a top candidate for an executive position. Brenda Bernstein, a Certified Executive Resume Master and author of the #1 Bestseller How to Write a Killer LinkedIn Profile, shares the tips and tricks she’s learned from more than two decades of helping job seekers get connected with the right position. Readers will discover: • The importance of knowing the target audience and how to best connect with them • Key social media tips for spreading the word about their skills and experiences • Why good ol’ cover letters are important, and how to use them effectively • Power verbs to use, and words to avoid • Samples of successful resumes For many executives conducting a job search, it may have been quite a while since they were last “looking.” It’s easier than ever to apply for a job – and as a result, there’s a lot of competition for a limited number of openings. There’s a lot to learn about the recruiting world we live in, and the best ways to use the tools at our disposal. This book provides practical, proven, up-to-date best practices for creating an effective executive resume that gets results.
How to Write and Publish a Scientific Paper
by Barbara Gastel Robert A. DayNow thoroughly updated and expanded, this new edition of a classic guide offers practical advice on preparing and publishing journal articles as well as succeeding in other communication-related aspects of a scientific career. <p><p> Writing and publishing journal articles are essential aspects of a successful scientific career. Unfortunately, many scientists find the process of communicating about their work intimidating and confusing. Now in its eighth edition, How to Write and Publish a Scientific Paper teaches how to apply clear focus, good organization, and simple, straightforward language to write papers as well as communicate effectively in many other scientifically related applications. <p><p> By providing practical, readable, and sometimes humorous guidance, this book enables researchers to gain the knowledge, skills, and confidence to succeed in communicating about their work. The authors not only guide readers in the craft of scientific writing―broken down into the separate tasks of writing the respective sections of a scientific paper and then publishing the paper―but also address important related psychological, ethical, logistical, and cultural considerations in communicating about science. <p><p> Chapter topics include composing (and requesting) recommendation letters, writing grant proposals, providing peer review, editing one's own work, preparing oral presentations and poster presentations, and working with the popular media. This is an essential resource for researchers―both native and non-native users of English―with limited experience writing scientific papers, such as graduate students, postdoctoral fellows, and early-career faculty members.
How to Zoom Your Room: Room Rater's Ultimate Style Guide
by Claude Taylor Jessie BahreyThe ultimate users' guide to curating your Zoom background from Room Raters, Twitter's foremost experts in on-screen décor. From the virtual office aficionados and Twitter superstars who brought the world the dreaded embarrassment of &“cord violations,&” comes a fun, informative guide for everyone who now finds themselves having to endure the endless onslaught of digital meetings and calls. Packed with beautiful how-to illustrations that demonstrate visually stunning set-ups and tips from celebrity zoom rooms, Room Rater packs an amusing punch while offering advice on how to up your game and not be embarrassed by your surroundings. Included in the book are examples from TV host Jonathan Capehart, former Obama advisor Valerie Jarrett, Senator Mazie Hirono, historian Michael Beschloss who takes readers on a tour of historic presidential rooms, and many more. Chockfull of practical advice that speaks directly to the home office user, the book offers guidance on how to create good lighting, use the perfect camera angle, get rid of clutter, add aesthetically pleasing touches, and avoid appearing as if you are in a hostage video. Whether we like it or not, the remote workplace is here to stay and this book serves as an essential guide to navigating that new normal. It&’s a valuable tool for everyone who wants to appear professional, competent, and composed.
How to be Heard: Secrets for Powerful Speaking and Listening
by Julian TreasureA leading Ted Talk speaker shares the secrets to being a better communicator in this accessible and informative guide. Have you ever felt like you&’re talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen—and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the top of their field, the secret lies in developing simple habits that can transform your communication skills, the quality of your relationships, and your impact in the world.How to be Heard includes never-before-seen exercises to help you develop communication skills that are as effective at home as in the boardroom or conference call. Julian Treasure offers an inspiring vision for a world of effective speaking, listening, and understanding.Secrets of communication skills and tips discussed in How to be Heard include:· How to make sound work for you · Why listening matters · The four cornerstones of powerful speaking and listening · How to avoid the seven deadly sins of speaking and listening · How to listen and why we don&’t · The power of your vocal toolbox and tricks of great speakers · Exercises and methods to achieve clarity, precision and impact · How to deliver a great talkHuffPost 20 Best Business Books of 2017 2019 Audie Award Winner for Best Audio Book in Business and Personal Development Winner of the Best Voiceover-Audiobook Narration at the 2018 Voice Arts Awards Perfect for readers of Talk Like TED, Simply Said, Just Listen, or How to Win Friends and Influence People
How to be Strategic
by Fred PelardFT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad StrategyBeing strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands
How to be a Gentlewoman: The Art of Soft Power in Hard Times
by Lotte Jeffs*'This is brilliant and timely' Elizabeth Day'Part memoir, part manual - this is the type of book every modern woman can take something from' GraziaLearn to navigate the harshness of life with soft power. In her debut book, Lotte Jeffs weaves powerful life experience with practical advice and a psychological deep-dive into what truly constitutes an emotionally rich and meaningful existence. She speaks to everyone from agony aunts and archaeologists, to pop stars and novelists, to explore a diverse picture of what it is to truly live life well.How to be a Gentlewoman will teach you how to slow down, lean out, recognize good relationships and let go of the bad, create a space you love, find your people and construct a happy and 'joined up' sense of yourself.The gentle antidote to a brutal world.For fans of Dolly Alderton's Everything I Know About Love and Elizabeth Day's How to Fail.
How to be a Gentlewoman: The Art of Soft Power in Hard Times
by Lotte Jeffs*'This is brilliant and timely' Elizabeth Day'Part memoir, part manual - this is the type of book every modern woman can take something from' GraziaLearn to navigate the harshness of life with soft power. In her debut book, Lotte Jeffs weaves powerful life experience with practical advice and a psychological deep-dive into what truly constitutes an emotionally rich and meaningful existence. She speaks to everyone from agony aunts and archaeologists, to pop stars and novelists, to explore a diverse picture of what it is to truly live life well.How to be a Gentlewoman will teach you how to slow down, lean out, recognize good relationships and let go of the bad, create a space you love, find your people and construct a happy and 'joined up' sense of yourself.The gentle antidote to a brutal world.For fans of Dolly Alderton's Everything I Know About Love and Elizabeth Day's How to Fail.
How to be a Great Communicator: In Person, on Paper, and on the Podium
by Nido R. QubeinHow to be a Great Communicator In Person On Paper and On the Podium.
How to work as a Freelance Journalist
by Marc LevertonThis book contains all you need to know to work as a freelance journalist. It is the perfect introduction for career changers, writers, university graduates, school and college leavers, communications professionals and anybody who just wants a rewarding part-time challenge. In it you'll discover: *the tools of the trade - news, views, reviews, opinion pieces, feature writing, travel writing, music writing, sports writing and business writing *what it's like to step into the unknown and become self-employed *how to pitch your ideas to editors *how to brainstorm ideas *how to market yourself as a freelance journalist. You'll also find tips and advice from successful freelance journalists and editors, plus a useful self-employment checklist.
How to work as a Freelance Journalist
by Marc LevertonThis book contains all you need to know to work as a freelance journalist. It is the perfect introduction for career changers, writers, university graduates, school and college leavers, communications professionals and anybody who just wants a rewarding part-time challenge. In it you'll discover: *the tools of the trade - news, views, reviews, opinion pieces, feature writing, travel writing, music writing, sports writing and business writing *what it's like to step into the unknown and become self-employed *how to pitch your ideas to editors *how to brainstorm ideas *how to market yourself as a freelance journalist. You'll also find tips and advice from successful freelance journalists and editors, plus a useful self-employment checklist.
How to write a Book Proposal, 4th Edition
by Michael LarsenThe Source for Book Proposals Success!How to Write a Book Proposal is THE resource for getting your work published. This newly revised edition of the Writer's Digest Books classic outlines how to create an effective, nonfiction book proposal in a clear, step-by-step manner. You'll learn the keys to a successful book proposal and how to:Test-market the potential of a book idea and effectively communicate that potential in a proposalChoose the best agents and editors for a particular proposalCreate a professional-looking proposal packagePredispose publishers to make their best offerNotes agent and author Michael Larsen also provides insider insights into the publishing industry as well as a plethora of newly updated information including:Recent changes in the publishing industryUpdated trend informationNew sample proposalsExpanded instructions for creating outlinesYou'll also find complete guidelines to becoming an effective self-promoter. How to Write a Book Proposal is a must-have for every writer!
Huawei: Leadership, Culture, and Connectivity
by Tian Tao David De Cremer Wu ChunboThe inspirational business story of Huawei: how to grow from start up to world leader in two decades… With over 170,000 employees in more than 170 countries and regions, serving more than one-third of the world′s population, how does entrepreneur Ren Zhengfei manage a telcoms giant called Huawei? What is the secret to Huawei’s global success? In 1987, a 44-year-old man founded a telecom equipment-trading firm in Shenzhen, China, with start-up capital of $5,000. In 29 years, it grew to become the largest telecoms company in the world. This book goes behind the scenes to explore the story of what Ren Zhengfei did differently, how the company he started reached the top spot, and why Huawei is known as a "collective" and not a private company: Learn how this Chinese start up business became an international success Understand the business strategy, leadership skills and management philosophy of Huawei’s entrepreneurial founder Get tips, inspiration and motivation for your own business start-up. 14 years of meticulous research and 136 senior management and employee interviews reveal how Huawei′s international business success lies in its ability to transform the intellectual elite into a band of soldiers with the same set of values and resolve, while at the same time preventing a culture of subservience. This fascinating story provides a unique glimpse into the machinations of one of the world’s most powerful companies. "The company serves as an example for many Chinese entrepreneurs striving to go global, and also presents valuable lessons for Western companies striving to integrate Eastern and Western values and ways of looking at business." - Co-author David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School
Human Bond Communication: The Holy Grail of Holistic Communication and Immersive Experience
by Sudhir Dixit Ramjee PrasadThis book approaches the topic area of the Internet of Things (IoT) from the perspective of the five types of human communication. Through this perspective on the human communication types, the book aims to specifically address how IoT technologies can support humans and their endeavors. The book explores the fields of sensors, wireless, physiology, biology, wearables, and the Internet. This book is organized with five sections, each covering a central theme; Section 1: The basics of human bond communication Section 2: Relevance IoT, BAN and PAN Section 3: Applications of HBC Section 4: Security, Privacy and Regulatory Challenges Section 5: The Big Picture (Where do we go from here?)
Human Communication (3rd edition)
by Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn HarterTextbook with 3 main sections: Fundamentals of Communication Studies, Communication Contexts, and Fundamentals of Public Speaking: Preparation and Delivery.
Human Communication Fifth Edition
by Scott Titsworth Lynn Harter Paul Nelson Judy PearsonHuman Communication is an integrated program that helps students practice communication skills, build confidence in public speaking, and achieve success in their introductory communication course. With McGraw-Hill LearnSmart in Connect Communication, students separate what they know from what they think they know, following a continually adaptive learning path toward mastery of key concepts. Additionally, Connect provides students with the resources they need to construct well-planned speeches while its highly flexible speech capture tool saves instructors valuable time in managing assignments and evaluating student speeches. Rooted in current scholarship and with an eye on practical, everyday communication scenarios, Human Communication is designed to make introductory communication studies immediate and relevant to students. Following their writing mantra, “Make it Smart. Keep it Real,” the authors strike a balance of definitive theory and everyday application that resonates with the challenges and goals of today's typical basic course.
Human Communication In Action
by Eric Lee Morgan Greg G. ArmfieldHuman Communication In Action by Eric Lee Morgan, Greg G. Armfield
Human Communication In Society
by Judith N. Martin Thomas K. Nakayama Jess K. AlbertsHuman Communication in Society takes an enhanced look at the relationship between humans and their societies through a contemporary critical lens. By examining history and societal structures as a means to assess modes of human communication, the text helps readers to understand the theory and context of the way people interact. <p><p> The Fourth Edition uses new examples, illustrations, and pedagogical materials to highlight the importance of understanding multiple perceptions when studying communication. By addressing vital forms of communication such as listening, responding, verbal/non-verbal communication, and perception, Human Communication in Society addresses the subject of interpersonal interaction from a holistic standpoint.
Human Communication Theory and Research: Concepts, Contexts, and Challenges (Routledge Communication Series)
by Robert L. Heath Jennings BryantHuman Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.