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In My Wildest Dreams
by Leslie ThomasFrom Barnardo boy to original virgin soldier; from apprentice journalist in London's Fleet Street to famous novelist...At times funny, at times sad, but always honest and utterly compulsive, Leslie Thomas's story is straight out of fiction. As an orphan, he picked his way through the rubble of post-war Britain and was sent on national service to the Far East. Later he became a Fleet Street reporter, with hilarious experiences to relate, and then became the bestselling author of The Virgin Soldiers - the novel that, although scandalous in its day, is now recognised as a classic of its kind. He is also the creator of Dangerous Davies: The Last Detective, which has been adapted into a popular television series. In 2005, Leslie Thomas was awarded an OBE for services to literature.With a new introduction for this edition, this is an amazing story, and Leslie Thomas's magic touch brings it crackling to life with warmth, wit and humour.
In Pursuit of Disobedient Women: A Memoir of Love, Rebellion, and Family, Far Away
by Dionne SearceyWhen a reporter for The New York Times uproots her family to move to West Africa, she manages her new role as breadwinner while finding women cleverly navigating extraordinary circumstances in a forgotten place for much of the Western world. <P><P>In 2015, Dionne Searcey was covering the economy for The New York Times, living in Brooklyn with her husband and three young children. Saddled with the demands of a dual-career household and motherhood in an urban setting, her life was in a rut. She decided to pursue a job as the paper’s West Africa bureau chief, an amazing but daunting opportunity to cover a swath of territory encompassing two dozen countries and 500 million people. Landing with her family in Dakar, Senegal, she quickly found their lives turned upside down as they struggled to figure out their place in this new region, along with a new family dynamic where she was the main breadwinner flying off to work while her husband stayed behind to manage the home front. <P><P>In Pursuit of Disobedient Women follows Searcey’s sometimes harrowing, sometimes rollicking experiences of her work in the field, the most powerful of which, for her, center on the extraordinary lives and struggles of the women she encounters. <P><P>As she tries to get an American audience subsumed by the age of Trump and inspired by a feminist revival to pay attention, she is gone from her family for sometimes weeks at a time, covering stories like Boko Haram–conscripted teen-girl suicide bombers or young women in small villages shaking up social norms by getting out of bad marriages. <P><P>Ultimately, Searcey returns home to reconcile with skinned knees and school plays that happen without her and a begrudging husband thrown into the role of primary parent. Life, for Searcey, as with most of us, is a balancing act. She weaves a tapestry of women living at the crossroads of old-fashioned patriarchy and an increasingly globalized and connected world. <P><P>The result is a deeply personal and highly compelling look into a modern-day marriage and a world most of us have barely considered. Readers will find Searcey’s struggles, both with her family and those of the women she meets along the way, familiar and relatable in this smart and moving memoir.
In Search Of England
by Roy HattersleyPassionate, affectionate and indefatigably curious, In Search of England joins a tradition of writing, from William Cobbett to JB Priestley, that makes a journey around the English countryside and character. England is the most various of countries; within its borders, life changes mile on mile. Roy Hattersley celebrates crumbling churches and serene Victorian architecture, magnificent hills and wind-whipped coast, our music, theatre and local customs, and, above all, the quirky good humour and resilience of England's denizens. In Search of England is an unapologetic love story, a paean of praise for all the fascinating variety and flavour of England's places and people.
In Search Of England
by Roy HattersleyPassionate, affectionate and indefatigably curious, In Search of England joins a tradition of writing, from William Cobbett to JB Priestley, that makes a journey around the English countryside and character. England is the most various of countries; within its borders, life changes mile on mile. Roy Hattersley celebrates crumbling churches and serene Victorian architecture, magnificent hills and wind-whipped coast, our music, theatre and local customs, and, above all, the quirky good humour and resilience of England's denizens. In Search of England is an unapologetic love story, a paean of praise for all the fascinating variety and flavour of England's places and people.
In Search of Bisco: A Memoir
by Erskine CaldwellIn this travelogue and memoir, groundbreaking novelist Erskine Caldwell looks back at a life lived in the troubled South Five decades removed from his own Southern childhood, novelist Erskine Caldwell sets out on a journey to find an old friend—a friend lost to him through the culture of segregation. As Caldwell follows a trail through Georgia, South Carolina, and much of the Deep South in search of his black childhood friend Bisco, his interviews with white and black Americans expose a range of attitudes that are tragic, if not surprising. Published first in the mid-1960s just as the South was undergoing a radical transformation by freedom marches and sit-ins, In Search of Bisco offers a heartfelt account of the civil rights movement by one of the region&’s fiercest critics and most prominent sons. This ebook features an illustrated biography of Erskine Caldwell including rare photos and never-before-seen documents courtesy of the Dartmouth College Library.
In Search of History: A Personal Adventure
by Theodore H. WhiteAutobiography of White, a writer and reporter, and a view of the U.S. from his birth in 1915 until the mid-1960s
In Search of a Simple Introduction to Communication
by Nimrod Bar-AmThis book is a philosophical introduction to the field of communication and media studies. In search of the philosophical backgrounds of that relatively young field, the book explores why this overwhelmingly popular discipline is in crisis. The book discusses classic introductions on communication, provides an update on lessons learned, and re-evaluates the work of pioneers in the light of up-to-date philosophical standards. It summarizes various debates surrounding the foundations of system theory and especially its applicability to the Social Sciences in general and to Communication Studies in particular. Communication schools promise their students an understanding of the source of a principal and dynamical power in their lives, a power shaping societies and identities, molding aspirations, and deciding their fates. They also promise students a practical benefit, a chance to learn the secret of controlling that dynamical power, improving a set of skills that would ensure them a critical edge in the future job market: become better media experts for all media. Yet no one seems to know how such promises are met. Can there be a general theory of communication? If not, what can (should) communication students learn? This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested.
In Search: An Autobiography
by Meyer LevinThe acclaimed autobiography of the Chicago journalist and author hailed as “the most significant American Jewish writer” of the mid-twentieth century (Los Angeles Times).Raised in the notorious Bloody Nineteenth Ward in Chicago, Meyer Levin landed a job at the Chicago Daily News at eighteen. He pursued reporting as a means to support his fiction writing, yet it was as a war correspondent that Levin found his voice. One of the first Americans to enter the concentration camps during World War II and record the horrors there, Levin also helped smuggle Jews from Poland to Palestine, capturing the events in his now classic film The Illegals.In this vivid chronicle, Levin traverses America, France, Spain, Eastern Europe and Palestine, incisively documenting some of the most important events of the twentieth century. Yet In Search is equally the story of Levin’s quest to define his Jewishness to himself and to the world. Both personal and universal, it affords a glimpse into a singular life and career and is, as Levin puts it, “more than a book about the Jews; it seeks to touch the human spirit.”
In The Company of Others: An Introduction to Communication 4th Ed
by J. Dan RothwellNow in its fourth edition, In the Company of Others continues to use the "communication competence" model to bring introductory human communication courses to life for students. Combining current research with humor, vivid examples, and practical advice, Rothwell tackles interpersonal and small group communication alongside public speaking in a single term.
In Translation: Translators on Their Work and What It Means
by Susan Bernofsky Eds. Allen EstherThe most comprehensive collection of perspectives on translation to date, this anthology features essays by some of the world's most skillful writers and translators, including Haruki Murakami, Alice Kaplan, Peter Cole, Eliot Weinberger, Forrest Gander, Clare Cavanagh, David Bellos, and José Manuel Prieto. Discussing the process and possibilities of their art, they cast translation as a fine balance between scholarly and creative expression. The volume provides students and professionals with much-needed guidance on technique and style, while affirming for all readers the cultural, political, and aesthetic relevance of translation.These essays focus on a diverse group of languages, including Japanese, Turkish, Arabic, and Hindi, as well as frequently encountered European languages, such as French, Spanish, Italian, German, Polish, and Russian. Contributors speak on craft, aesthetic choices, theoretical approaches, and the politics of global cultural exchange, touching on the concerns and challenges that currently affect translators working in an era of globalization. Responding to the growing popularity of translation programs, literature in translation, and the increasing need to cultivate versatile practitioners, this anthology serves as a definitive resource for those seeking a modern understanding of the craft.
In Translation: Translators on Their Work and What It Means
by Susan Bernofsky Esther AllenCelebrated practitioners speak on the creative, critical, political, and historical aspects of their work.
In Your Creative Element: The Formula for Creative Success in Business
by Claire BridgesIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.
In an Instant: A Family's Journey of Love and Healing
by Lee Woodruff Bob WoodruffIn one of the most anticipated books of the year, Lee Woodruff, along with her husband, Bob Woodruff, share their never-before-told story of romance, resilience, and survival following the tragedy that transformed their lives and gripped a nation.In January 2006, the Woodruffs seemed to have it all-a happy marriage and four beautiful children. Lee was a public relations executive and Bob had just been named co-anchor of ABC's World News Tonight. Then, while Bob was embedded with the military in Iraq, an improvised explosive device went off near the tank he was riding in. He and his cameraman, Doug Vogt, were hit, and Bob suffered a traumatic brain injury that nearly killed him.In an Instant is the frank and compelling account of how Bob and Lee's lives came together, were blown apart, and then were miraculously put together again-and how they persevered, with grit but also with humor, through intense trauma and fear. Here are Lee's heartfelt memories of their courtship, their travels as Bob left a law practice behind and pursued his news career and Lee her freelance business, the glorious births of her children and the challenges of motherhood.Bob in turn recalls the moment he caught the journalism "bug" while covering Tiananmen Square for CBS News, his love of overseas assignments and his guilt about long separations from his family, and his pride at attaining the brass ring of television news-being chosen to fill the seat of the late Peter Jennings.And, for the first time, the Woodruffs reveal the agonizing details of Bob's terrible injuries and his remarkable recovery. We learn that Bob's return home was not an end to the journey but the first step into a future they have learned not to fear but to be grateful for.In an Instant is much more than the dual memoir of love and courage. It is an important, wise, and inspiring guide to coping with tragedy-and an extraordinary drama of marriage, family, war, and nation.A percentage of the proceeds from this book will be donated to the Bob Woodruff Family Fund for Traumatic Brain Injury.From the Hardcover edition.
In the Darkroom
by Susan FaludiA Pulitzer Prize winner’s memoir of her search for her enigmatic father is “an absolute stunner . . . probing, steel-nerved, moving in ways you’d never expect” (New York Times).“In the summer of 2004 I set out to investigate someone I scarcely knew, my father. The project began with a grievance, the grievance of a daughter whose parent had absconded from her life. I was in pursuit of a scofflaw, an artful dodger who had skipped out on so many things—obligation, affection, culpability, contrition. I was preparing an indictment, amassing discovery for a trial. But somewhere along the line, the prosecutor became a witness.”So begins Susan Faludi’s extraordinary inquiry. When the feminist writer learned that her 76-year-old father—long estranged and living in Hungary—had undergone sex reassignment surgery, her investigation turned personal and urgent. How was this new parent who identified as “a complete woman now” connected to the silent, explosive, and ultimately violent father she had known?Faludi chases that mystery into the recesses of her suburban childhood and her father’s many previous incarnations: American dad, Alpine mountaineer, swashbuckling adventurer in the Amazon outback, Jewish fugitive in Holocaust Budapest. Her struggle to come to grips with her father’s metamorphosis takes her across borders—historical, political, religious, sexual—to bring her face to face with the question of the age: Is identity something you “choose,” or is it the very thing you can’t escape?“Riveting . . . Ms. Faludi unfolds her father’s story like the plot of a detective novel.” —Wall Street Journal“Penetrating and lucid . . . rich [and] arresting.” —New York Times Book Review“A gripping exploration of sexual, national, and ethnic identity.” —Kirkus Reviews, starred review
In the Early Times: A Life Reframed
by Tad FriendIn this &“dazzling&” (John Irving) memoir, acclaimed New Yorker staff writer Tad Friend reflects on the pressures of middle age, exploring his relationship with his dying father as he raises two children of his own. &“How often does a memoir build to a stomach-churning, I-can&’t-breathe climax in its final pages? . . . Brilliant, intensely moving.&”—William Finnegan, Pulitzer Prize–winning author of Barbarian DaysAlmost everyone yearns to know their parents more thoroughly before they die, to solve some of those lifelong mysteries. Maybe, just maybe, those answers will help you live your own life. But life doesn&’t stop to wait. In his fifties, New Yorker writer Tad Friend is grappling with being a husband and a father as he tries to grasp who he is as a son. Torn between two families, he careens between two stages in life. On some days he feels vigorous, on the brink of greatness when he plays tournament squash. On others, he feels distinctly weary, troubled by his distance from millennial sensibilities or by his own face in the mirror, by a grimace that&’s so like his father&’s.His father, an erudite historian and the former president of Swarthmore College, has long been gregarious and charming with strangers yet cerebral with his children. Tad writes that &“trying to reach him always felt like ice fishing.&” Yet now Tad&’s father, known to his family as Day, seems concerned chiefly with the flavor of ice cream in his bowl and, when pushed, interested only in reconsidering his view of Franklin Roosevelt.Then Tad finds his father&’s journal, a trove of passionate confessions that reveals a man entirely different from the exasperatingly logical father Day was so determined to be. It turns out that Tad has been self-destructing in the same way Day has—a secret each has kept from everyone, even themselves. These discoveries make Tad reconsider his own role, as a father, as a husband, and as a son. But is it too late for both of them?Witty, searching, and profound, In the Early Times is an enduring meditation on the shifting tides of memory and the unsteady pillars on which every family rests.
In the Hot Zone
by Kevin SitesKevin Sites is a man on a mission. Venturing alone into the dark heart of war, armed with just a video camera, a digital camera, a laptop, and a satellite modem, the award-winning journalist covered virtually every major global hot spot as the first Internet correspondent for Yahoo! News. Beginning his journey with the anarchic chaos of Somalia in September 2005 and ending with the Israeli-Hezbollah war in the summer of 2006, Sites talks with rebels and government troops, child soldiers and child brides, and features the people on every side, including those caught in the cross fire. His honest reporting helps destroy the myths of war by putting a human face on war's inhumanity. Personally, Sites will come to discover that the greatest danger he faces may not be from bombs and bullets, but from the unsettling power of the truth.
In the Interest of Justice: Great Opening and Closing Arguments of the Last 100 Years
by Joel J. SeidemannThis rich and rewarding volume collects more than two dozen of the most memorable opening and closing arguments made by top prosecutors and defense attorneys of the last one hundred years. Carefully selected to explore every major aspect and challenge of the legal process, these speeches highlight the tactics and strategies, colorful language, and stirring rhetoric that lawyers use to win judge and jury to their side. With a shrewd eye for courtroom stratagems and a keen understanding of the social currents that shape them, Manhattan assistant district attorney Joel Seidemann introduces and illuminates each speech from an insider's perspective. Arguments from landmark trials are included to reveal the smartest tricks of the trial lawyer's trade and demonstrate the power of an impassioned presentation to tip the scales toward the fulfillment of justice.
In the Moment: Build Your Confidence, Communication and Creativity at Work
by Neil MullarkeyThere are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The Moment.Every meeting, presentation and conversation is an opportunity to embrace your confidence and show your creative flair. With insights on collaboration, risk-taking and organization, this book arms you with a complete repertoire of powerful communication tricks and strategies. As both a communication expert and a renowned comedian, Neil Mullarkey is uniquely qualified to demonstrate how you can develop your creativity, communication and confidence in your professional life. With incisive case studies and witty observations, In the Moment is an engaging and illuminating guide to success.
In the Name of Editorial Freedom: 125 Years at the Michigan Daily
by Stephanie SteinbergAt a time when daily print newspapers across the country are failing, the Michigan Daily continues to thrive. Completely operated by students of the University of Michigan, the paper was founded in 1890 and covers national and international news topics ranging from politics to sports to entertainment. The Daily has been a vital part of the college experience for countless UM students, none more so than those who staffed the paper as editors, writers, and photographers over the years. Many of these Daily alumni are now award-winning journalists who work for the premier news outlets in the world. In the Name of Editorial Freedom, titled after the paper's longstanding masthead, compiles original essays by some of the best-known Daily alumni about their time on staff. For example Dan Okrent, first public editor of the New York Times, discusses traveling with a cohort of Daily reporters to cover the explosive 1968 Democratic National Convention in Chicago. Rebecca Blumenstein, deputy editor-in-chief of the Wall Street Journal, and author Alan Paul talk about the intensity of the Daily newsroom and the lasting relationships it forged. Adam Schefter of ESPN recalls his awkward first story that nevertheless set him on the path to become the ultimate NFL insider. The essays of this book offer a glimpse, as activist Tom Hayden writes, at the Daily's impressive role covering historic events and how those stories molded the lives of the students who reported them. "They say a newspaper is a daily miracle. If that's so, The Michigan Daily is something beyond that, with the whole operation run by a bunch of sleep-deprived 20-year olds. What could go wrong? Here, Daily alums share their mistakes freely, weaving their stories through a half-century of American history with wit and wisdom--much of it hard-earned--but also justifiable pride in their idealism, their dedication, and the seriousness of the work they did while mere undergraduates. For all they've accomplished since their Daily days, you get the feeling they'd trade it all for another year at 420 Maynard--and you understand why." --John U. Bacon, bestselling author of Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College Football and Endzone: The Rise, Fall, and Return of Michigan Football "I cannot imagine a better way to celebrate 125 years of student journalism than the essays contained in this wonderful volume. Going back some 55 years, the authors, all of whom are successful in their craft, have fashioned for us a unique window into the lives of students at the University of Michigan. Their stories are powerful and remind us of the magic of this place where students both are challenged and challenge others daily to change the world for the better." --Mary Sue Coleman, President Emerita at the University of Michigan "This book provides a truly wonderful collection of essays by alumni of the Michigan Daily, one of the nation's leading college newspapers, concerning their experiences as students covering some of the most important moments in the history of our university, the nation, and the world. Since many of these Michigan Daily alumni have gone on to important careers in American journalism, their fascinating perspectives provide strong evidence of the educational power of such student extracurricular experiences." --James J. Duderstadt, President Emeritus at the University of Michigan
In the Shadows: True Stories of High-Stakes Negotiations to Free Americans Captured Abroad
by Ellis Henican Mickey BergmanA top negotiator in countless high-stakes missions to free Americans captured abroad and held in the world's scariest prisons takes readers inside the dramatic and shadowy world of international hostage rescue. Brittney Griner, Danny Fenster, Otto Warmbier, Trevor Reed, Paul Whelan, Kenneth Bae…When an American citizen is unjustly imprisoned overseas, that&’s when Mickey Bergman&’s phone starts to ring. Who else are their desperate loved ones supposed to call? Mickey and his tight team of savvy negotiators at the Richardson Center for Global Engagement are the go-to rescuers of last resort, carrying on the high-stakes, round-the-world mission of master negotiator Bill Richardson. Mickey and his team do what U.S. government officials are often unable or unwilling to do: sit down with America&’s toughest adversaries and find creative ways to bring our people home. That's life In the Shadows. This is the heart-pounding story of these urgent negotiations, what it&’s like to climb inside the minds of some of the world&’s most notorious strongmen, where the clear divisions between good and evil are replaced by a thousand shades of gray. The hard work is done far from the glare of media publicity. The negotiations don&’t follow traditional diplomatic rules. As innocent Americans sit behind bars in hellhole foreign prisons, Mickey and his colleagues stop at nothing to get our people home. And these cases almost never go as smoothly as they should, as the independent negotiators navigate between U.S. government officials and some of the world&’s most headstrong leaders. And as soon as one American is freed, Mickey is off on another dicey mission to Moscow, Caracas, Naypyidaw, Pyongyang, or some other complex foreign capital. These painstaking campaigns require creative thinking, hardball pressure tactics, excruciating patience, and a genuine sense of compassion for the anxious families whose lives are thrown into turmoil when a loved one is imprisoned abroad. In Mickey Bergman's own words, In the Shadows tells the hidden story of these high-drama rescue campaigns. The crafty negotiating strategies. The strong-willed foreign leaders. The emotional rollercoaster of being responsible for innocent American lives. The exhilaration when another American is released from a foreign prison—and the terrible letdown when a promising effort hits another maddening roadblock. Mickey recounts his unique relationship with his mentor, the late, great Richardson, the former governor of New Mexico, ambassador to the United Nations and legendary negotiator. He shares the wrenching closeness he develops with the desperate families he serves, who often have nowhere else to turn. He offers a detailed account of his one-on-one interactions with Washington&’s top power players, both Democrats and Republicans, and some of the world&’s most isolated and misunderstood heads of state. For readers who want the full, searing story of these life-or-death rescue missions and the fascinating people behind them, it&’s all In the Shadows. As Mickey Bergman and New York Times bestselling author Ellis Henican make clear on every page, international diplomacy isn&’t just for government officials anymore.
In the Swarm: Digital Prospects (Untimely Meditations #3)
by Byung-Chul HanA prominent German thinker argues that—contrary to “Twitter Revolution” cheerleading—digital communication is destroying political discourse and political action. The shitstorm represents an authentic phenomenon of digital communication.—from In the SwarmDigital communication and social media have taken over our lives. In this contrarian reflection on digitized life, Byung-Chul Han counters the cheerleaders for Twitter revolutions and Facebook activism by arguing that digital communication is in fact responsible for the disintegration of community and public space and is slowly eroding any possibility for real political action and meaningful political discourse. In the predigital, analog era, by the time an angry letter to the editor had been composed, mailed, and received, the immediate agitation had passed. Today, digital communication enables instantaneous, impulsive reaction, meant to express and stir up outrage on the spot. “The shitstorm,” writes Han, ”represents an authentic phenomenon of digital communication. ”Meanwhile, the public, the senders and receivers of these communications have become a digital swarm—not a mass, or a crowd, or Negri and Hardt's antiquated notion of a “multitude,” but a set of isolated individuals incapable of forming a “we,” incapable of calling dominant power relations into question, incapable of formulating a future because of an obsession with the present. The digital swarm is a fragmented entity that can focus on individual persons only in order to make them an object of scandal. Han, one of the most widely read philosophers in Europe today, describes a society in which information has overrun thought, in which the same algorithms are employed by Facebook, the stock market, and the intelligence services. Democracy is under threat because digital communication has made freedom and control indistinguishable. Big Brother has been succeeded by Big Data.
In the Trenches with Microsoft® Office Project 2007
by Elaine J. MarmelLed by a well-known Project expert, you'll learn how to apply the right tools and techniques to the most common project-management scenarios you'll encounter. Most important, you'll see the effects of different approaches in action--so you can make the best decisions for your project. Orchestrate great results by learning the most effective ways to: Identify project scope and goals Evaluate project costs Drive a project plan and schedule Organize and deploy resources Monitor and communicate status Manage cuts in budget and resources Get management buy-in on essential changes Resolve cross-project conflicts Get a wayward project back on track Work out the kinks--solving real problems, in real time
In-Vehicle Corpus and Signal Processing for Driver Behavior
by Kazuya Takeda Hakan Erdogan John Hansen Huseyin AbutIn-Vehicle Corpus and Signal Processing for Driver Behavior is comprised of expanded papers from the third biennial DSPinCARS held in Istanbul in June 2007. The goal is to bring together scholars working on the latest techniques, standards, and emerging deployment on this central field of living at the age of wireless communications, smart vehicles, and human-machine-assisted safer and comfortable driving. Topics covered in this book include: improved vehicle safety; safe driver assistance systems; smart vehicles; wireless LAN-based vehicular location information processing; EEG emotion recognition systems; and new methods for predicting driving actions using driving signals. In-Vehicle Corpus and Signal Processing for Driver Behavior is appropriate for researchers, engineers, and professionals working in signal processing technologies, next generation vehicle design, and networks for mobile platforms.
Inappropriate Relationships: the Unconventional, the Disapproved, and the Forbidden (LEA's Series on Personal Relationships)
by Robin GoodwinIn one of the great euphemisms of our time, an embattled President Clinton admitted to an "inappropriate relationship" with his White House intern, Monica Lewinsky. But what exactly is an "inappropriate relationship?" For that matter, what is an "appropriate relationship?" And how can an understanding of the rules of "appropriateness" help us understand personal relationships in our modern world? Contributors to this book discuss the personal boundaries and taboos of modern relationships. Together they examine the power struggles that can occur when individuals are involved in "inappropriate" relationships, and the ways individuals in such a relationship may attempt to buffer themselves against sanctions--or even embrace this relationship as an agent of social change. Representing work from a range of disciplines, this collection will appeal to scholars, researchers, students, and professionals working on relationships issues in areas across the social sciences, including those working in the fields of social psychology, family studies, social anthropology, cultural studies, and communication.
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
by Iliyana StarevaThe digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.