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How to Say It: Negotiating to Win
by Jim HennigA no-nonsense guide to closing the deal?that makes sense to everyone. Jim Hennig?s winning negotiating philosophy is based on finding and meeting the real needs of the other party through the use of questions, effective listening, honesty, integrity, sincere caring, and building partnerships. His approach is predicated on the idea that when people like you, they want to work with you, are likely to concede more often, become more sensitive to your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases, and real-life dialogues, How to Say It®: Negotiating to Win will help readers bring every negotiation to a happy close and meet their bottom line?while cultivating repeat clients who?ll enjoy doing business with them. .
How to Say It: Grantwriting
by Koch Deborah S.A guide to writing grant proposals tailored specifically to a donor?s interests, complete with step-by-step instructions and samples of winning proposals. In grant- seeking, words can go where the applicant can?t?the foundation boardroom, the corporation?s headquarters?so it?s important to use them as the strategic, powerful tools that they are. This book shows readers how to find, frame, and use words effectively to make the case for any organization and its projects. Readers are provided the tools for crafting a grant proposal that speaks directly to the funder?s interests. Grant-seekers will learn: ? How to find out which funders fit their project exactly ? Strategies for figuring out what each grant-maker is looking for ? Critical tips for crafting attention-grabbing proposals Koch shows readers how to write with a point of view that is geared to the funder?s interests and goals, while remaining true to the project. Packed with examples of winning proposals, and strategies for using words to inspire and convince, this is the must-have resource for any grant-seeker hoping to stand apart from the crowd. .
How to Say It at Work: Power Words, Phrases, and Communication Secrets for Getting Ahead
by Jack GriffinJack Griffin argues that it's vital to sell yourself--and your ideas--every day. In How to Say It at Work: Putting Yourself Across with Power Words, Phrases, Body Language and Communication Secrets, he offers practical advice for making your case whether your target is a supervisor, colleague, subordinate, client, vendor, or lender.
How To Say It for Women
by Phyllis MindellAn acclaimed expert on professional communications show women how to transform themselves by transforming their language; shed weak words, phrases, and gestures; empower themselves to win attention and respect; and get their ideas across with confidence and power.
How to Say It to Sell It
by Sue Hershkowitz-CooreBased on a unique, customer-centric approach to selling, How to Say It(r) to Sell Itprovides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.
How to Self-Publish for Under $100: The Step-by-Step Handbook to Publishing Your Book Without Breaking the Bank
by Cinquanta Cox-SmithWrite your own success story with this practical, comprehensive guide that covers everything from outline to marketing plan.No one understands the world of modern self-publishing better than author and entrepreneur Cinquanta Cox-Smith. Now she shares all her tips and tricks to finding success as a self-published author—without spending a fortune.From the benefits of beta readers to landing great endorsements, Cinquanta offers practical, detailed advice on every aspect of launching your own book. Going beyond ISBNs, covers and word count, you’ll learn about:Vanity publishingHybrid publishingSecrets to successful categorizingSEO (Search Engine Optimization)DiscountingBlog tours and endorsementsSelf-publishing on AmazonThe growing scene outside of Amazon
How to Self Publish Inexpensive Books and Ebooks
by William AllanAre you a first-time author? Have you already published your first book and didn't like the experience? Or are you thinking of writing a book, but just dread the printing and marketing of it? Well How to Self Publish Inexpensive Books and Ebooks is the book for you.William Allan has written a book recounting his experience of getting his first book published into both print and ebook formats and promoting them. His first book, a short fictional crime story entitled Four Murders in a Small Town, can be purchased at www.fourmurdersinasmalltown.com in print format and at https://store.bookbaby.com/book/Four-Murders-in-a-Small-Town in ebook format.Allan's retired living on a fixed income, so he needed to find inexpensive but professional publishing options. Many first-time authors face similar financial constraints, having more words than money. Allan tells you what you need to know and what to be wary of in the publishing industry. He tells you how to organize your copyright page and all the other pre-book pages. He addresses editing, cover design, page layout and tax issues.Allan gives you an overview of the U.S. and Canadian book publishing industries and offers advice if you're thinking about print-on-demand publishing. Most importantly, he offers costs and details on 27 U.S. and 13 Canadian book publishers so you can tell what company might best fit your situation. He also offers details of 27 mostly smaller Canadian book publishers and eight children's book publishers.Allan then outlines the costs and details of getting an ebook at 30 publishers in the U.S. and Canada. In all, details of 105 book and ebook publishers are cited in the book. By citing so many publishers, his book includes printers specializing in every imaginable genre of book, including children's, religious, indigenous, fiction and nonfiction, novels, poetry, sports, travel, biographies, mysteries, environment, current affairs, children who are authors, humour, wellness, self help, graphic novels, cookbooks, drama, French, culture, historical, film and more, as well as translation services.It's a complete book for every first-time author. In fact, some of these publishers would print your book at no expense to the author if the content meets their submission lists. And Americans using Canadian publishers would pay considerably less due to the value of the Canadian dollar.Allan offers his picks for print and ebook winners, but he leaves it up to you to decide who to trust with your manuscript. After you get published, you need book launch and marketing advice. Allan offers that too. I offer options to help novelists as well. You spent all that time writing your book. Now you need How to Self Publish Inexpensive Book and Ebooks to help you get your masterpiece out to readers. Buy it today.An interview with author William Allan Author of How to Self Publish Inexpensive Books and EbooksThis interview is made possible thanks to Self Publishing Review www.selfpublishingreview.comTell us something about your book.The basics: what's it about?I tried to write the complete book for every first-time author. It covers how to organize your copyright page and all other pre-book pages. I address editing, cover design, page layout and tax issues. I include an overview of the U.S. and Canadian book publishing industries and I offer advice to anyone thinking about print-on-demand publishing. Most importantly, I offer cost and details on 27 U.S. and 13 Canadian book publishers and 30 ebook publishers. I also include details on 27 mostly smaller Canadian book publishers and eight children's book publishers. In all, 105 book and ebook publishers are cited in the book. By including so many publishers, the book lists printers specializing in every imaginable genre of book. After you get published, you need book launch and marketing advice. I offer that too. I also offer advice to novelist
How to Self Publish Inexpensive Books and Ebooks: U.S. Edition
by William Allan<P><P>There are many books telling you how to self publish your book for less than $100 or virtually free. They recommend CreateSpace or IngramSpark. Or Smashwords for ebooks. You can do that, but you will get a book that will look like it was self published and not a professional product that will compete with books from traditional publishers. <P><P>William Allan's new book will tell you: <br>- Why you need and how to get professional editing, cover design and page layout; <br>- Where to publish your manuscript; and <br>- Get online distribution and publication for as little as $245. It also tells you which three publishers offer extensive marketing and promotion with every proposal they issue to authors. Allan's book lists 12 reasons to self publish your book and 25 ways to market your book. <P><P>The title of this book emphasizes it is aimed at finding inexpensive, quality book publishers for authors so they can market their book with confidence. With the marketing advice in Allan's book, those authors will know their book has a far better chance than most of finding an audience and being successful. <P><P> There are no guarantees in the book publishing industry today. Allan cannot and will not guarantee your book will sell thousands of copies. <P><P>What he can guarantee, if you follow the ideas in this book, is you will enter the market with a book that has all the prerequisites for success. <P><P> You will be preparing to market a book people will want to read rather than a book they will be sorry they purchased.
How To Sell And Market Your Book: A Step-by-step Guide
by Darin JewellCovers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author. It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required for an author to maximise their chance of success.
How to Sell Anything: What the Best Salespeople Know, Do, and Say
by Jeremy Cassell Tom BirdBeat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond.These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer.Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: Developing your personal “brand” Self-coaching Time management and the planning process Setting the right goals Foundations of effective influencing Asking the right questions Collaborative negotiation Prospecting with purpose Appeals to the customer and persuasive delivery Managing relationships
How to Sell Out: The (Hidden) Cost of Being a Black Writer
by Chad SandersA timely, vulnerable, and cutting-edge exploration of the pressures and pitfalls of writing while Black in America in this urgently needed addition to the national conversation of race, money, and art.In the summer of 2020, when the nation was erupting in protest over the murder of George Floyd, Chad Sanders was quietly celebrating for selfish reasons. Why? After years of struggling to get his footing as a writer, he&’d finally landed a New York Times op-ed. He wrote an essay about the hollow messages of concern he&’d been receiving from white friends and colleagues. It went viral, and in the years that followed, he built a solid career as a creator—of books, podcasts, TV shows, and films—by mining his most painful experiences of being Black in America. Black pain for white money. For Sanders, this was a lucrative trade. One he thought he could work for the rest of his life. But it didn&’t take long for him to realize he, like so many other writers, was getting the short end of the stick. In How to Sell Out, Sanders draws on his personal experiences to offer a wry, darkly comic look at the invisible realities of making a living as a Black writer who writes about race. He relays stories of his time in the tech business, his experiences in TV writers&’ rooms, his childhood participation in Jack and Jill, his family and relationships, and the struggles of sharing his racial trauma in exchange for cash. Combining meditations on historical and current events and the intersection of race and class with short creative essays, Sanders sculpts a freewheeling arc that is as funny as it is moving and thought-provoking.
How to Sharpen Your Business Writing Skills
by Nan LevinsonAn opportunity to update writing skills and excel in today’s e-writing environment. Packed with practical advice attuned to current business writing and presentation challenges, this book features special strategies to speed online research and guidelines for creating safe and savvy e-mail. Through interactive, self-directed exercises, you’ll acquire the techniques that professional writers use to research, draft, compose, and edit their work. Examples and checklists will keep you on track as you practice writing better letters, memos, proposals, reports, and e-mail (with its own rules and etiquette). If you struggle to find the words and tone appropriate for given situations, you‘ll appreciate the advice on selecting language that works. There's also plenty of help with those niggling questions about grammar and punctuation. This book will help make your writing more effective, polished, and direct. It will distinguish you and help you move ahead, whether you're an administrative assistant or company officer. This book will help you: • Identify your audience • Organize your material • Write clearly and effectively • Master the steps of editing and rewriting • Conduct online research thoroughly and quickly • Compose e-mail that communicates your message efficiently • Avoid common pitfalls of electronic communications • Use writing to eliminate misunderstandings
How to Speak How to Listen
by Mortimer J. AdlerFrom the author of the bestselling How to Read a Book comes a comprehensive and practical guide for learning how to speak and listen more effectively.With over half a million copies in print of his &“living classic&” How to Read a Book in print, intellectual, philosopher, and academic Mortimer J. Adler set out to write an accompanying volume on speaking and listening, offering the impressive depth of knowledge and accessible panache that distinguished his first book. In How to Speak How to Listen, Adler explains the fundamental principles of communicating through speech, with sections on such specialized presentations as the sales talk, the lecture, and question-and-answer sessions and advice on effective listening and learning by discussion.
How to Speak Like a Pro
by Leon FletcherThis book contains step-by-step strategies to help you develop both the confidence and skills necessary to become a good speaker, and features a handy "checklist" at teh end of each chapter.From the Paperback edition.
How to Speak So People Really Listen: The Straight-Talking Guide to Communicating with Influence and Impact
by Paul McgeeLearn how to inspire your audience with best-selling author Paul McGee! Everyday we're faced with situations where we have to speak to or persuade others. You might be an expert on your topic, you might be the most confident presenter going, but do you struggle to get your audience engaged and inspired by what you're saying? Paul McGee has 20 years' experience as a presenter and can show you how to speak so people really listen; a vital skill that can have a huge impact on your career and personal success. Learn to recognise the 7 most common mistakes made by speakers and presenters and more importantly, learn how to avoid them. Written in Paul's down to earth and approachable style, How to Speak so People Really Listen will: Teach you how to deal with nerves Show you what your body language says about you Inspire you to speak with clarity for ultimate impact Give you 15 powerful and practical strategies to get your audience to sit up and shut up when you stand up to speak
How to Spot a Liar: Why People Don't Tell the Truth . . . and How You Can Catch Them
by Gregory Hartley Maryann KarinchFrom a US Army interrogator, expert advice on how to ask questions, assess body language and facial expressions, to extract the truth from anyone.Have you ever been lied to? Of course you have, whether you knew it or not. Ever caught a spouse, business partner, parent, boss, or child brazenly lying right to your face? What if you could tell someone was lying, just by listening to them, and observing their action and behavior?How to Spot a Liar is the first book that gives you the tools to figure out what’s really going on: to gain the upper hand in salary negotiation, move a prospective client toward the outcome you desire, and find out why you need to end a business or personal relationship.Who needs How to Spot a Liar? Anyone with a cheating spouse or manipulative boss. Anyone conducting job interviews or cold-calling prospective customers. Lawyers who need to “read” witnesses or jurors. Anyone trying to survive the dating scene or faced with a string of business meetings with clients. Anyone who has teenagers at home or works on Capitol Hill. Anyone whose success and happiness depends on clear interaction with others. And anyone who wants to become just a bit more inscrutable, in business, life . . . even at the poker table!
How to Stand Up to a Dictator: The Fight for Our Future
by Maria RessaIntroduction by Amal ClooneyFrom the recipient of the 2021 Nobel Peace Prize, an impassioned and inspiring memoir of a career spent holding power to account. Maria Ressa is one of the most renowned international journalists of our time. For decades, she challenged corruption and malfeasance in her native country, the Philippines, on its rocky path from an authoritarian state to a democracy. As a reporter from CNN, she transformed news coverage in her region, which led her in 2012 to create a new and innovative online news organization, Rappler. Harnessing the emerging power of social media, Rappler crowdsourced breaking news, found pivotal sources and tips, harnessed collective action for climate change, and helped increase voter knowledge and participation in elections. But by their fifth year of existence, Rappler had gone from being lauded for its ideas to being targeted by the new Philippine government, and made Ressa an enemy of her country’s most powerful man: President Duterte. Still, she did not let up, tracking government seeded disinformation networks which spread lies to its own citizens laced with anger and hate. Hounded by the state and its allies using the legal system to silence her, accused of numerous crimes, and charged with cyberlibel for which she was found guilty, Ressa faces years in prison and thousands in fines. There is another adversary Ressa is battling. How to Stand Up to a Dictator is also the story of how the creep towards authoritarianism, in the Phillipines and around the world, has been aided and abetted by the social media companies. Ressa exposes how they have allowed their platforms to spread a virus of lies that infect each of us, pitting us against one another, igniting, even creating, our fears, anger, and hate, and how this has accelerated the rise of authoritarians and dictators around the world. She maps a network of disinformation—a heinous web of cause and effect—that has netted the globe: from Duterte’s drug wars to America's Capitol Hill; Britain’s Brexit to Russian and Chinese cyber-warfare; Facebook and Silicon Valley to our own clicks and votes.Democracy is fragile. How to Stand Up to a Dictator is an urgent cry for Western readers to recognize and understand the dangers to our freedoms before it is too late. It is a book for anyone who might take democracy for granted, written by someone who never would. And in telling her dramatic and turbulent and courageous story, Ressa forces readers to ask themselves the same question she and her colleagues ask every day: What are you willing to sacrifice for the truth?
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How To Start A Conversation And Make Friends: Revised And Updated
by Don GaborNow revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By following the simple and dynamic guidelines in this easy-to-read book, you’ll be ready to strike up a great conversation anytime, anywhere—whether you’re at a cocktail party or chatting online. Learn how to keep the conversation going by asking the right questions, using body language effectively, and avoiding conversation pitfalls. Combining his tried-and-true methods with a whole new section on communicating online and through social networking, Don Gabor shows you how to: · Identify your personal conversation style· Engage in online conversations using proper etiquette and security· Turn online conversations into face-to-face relationships· Boost your personal and professional speaking skills to the next level Packed with charts, hundreds of opening lines, real-life examples, FAQs, helpful hints, and solid professional advice, How to Start a Conversation and Make Friends will help you connect with others at home, work, online, in person, and everywhere in between.
How to Stay Cool, Calm and Collected When the Pressure's On: A Stress-Control Plan for Business People
by John NewmanPressures, problems, and conflicts are a fact of life. But the manager who can face problems head-on and deal with them calmly is way ahead of the game. How to Stay Cool, Calm & Collected When the Pressure's On offers a systematic approach to dealing with a world that often seems a chaotic confluence of tough decisions, difficult situations, and combative people. Written by a stress expert with a Ph.D. in organizational psychology, this antidote to stress and strain lays out a unique and powerful approach to making wise choices and taking actions that will put readers in control of any situation. <P><P>Once the author's "Command and Control" techniques are learned, they can be used again and again in all areas of life. Readers will learn how to: * destroy counterproductive, stress-producing habits * adopt new, effective habits * become mentally tough, emotionally in control * communicate in a positive way How to Stay Cool Calm & Collected When the Pressure's On provides checklists, quotes from stress conquerors, and an outline for a personal effectiveness plan. By carefully adhering to the book's principles, anyone can erase the ravages of stress and move on to a more productive, I-can-handle-any-problem attitude. Without the energy-wasting effort of worrying, readers can concentrate on the important things: achieving success and enjoying their lives.
How to Stay Safe Online: A digital self-care toolkit for developing resilience and allyship
by Seyi AkiwowoA powerful, comprehensive guide to spotting, responding to and proactively defending yourself from online abuse - and learning how to be a good ally to those experiencing it.'The need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of' Dr Shola Mos-Shogbamimu'A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant' Richard Curtis ______________________________________ Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. Black women are 84% more likely to face online harassment than white. There has been a 71% rise in online disability abuse and 78% of LGBTQ+ people have experienced hate speech online. How to Stay Safe Online is an urgent, necessary digital self-care tool from leading activist for online equality Seyi Akiwowo. With a blend of practical advice, Seyi's personal experiences and interviews with Jameela Jamil, Hera Hussain, Laura Bates and Yassmin Abdel-Magied, this book will: * Provide practical tips on how to confidently navigate online spaces * Equip you with a range of responses to online abuse and how to effectively report * Teach you how to set boundaries and use the internet as a force for good* Empower friends, teachers and parents to help victims * Help you create your own digital self-care plan This will be the go-to guide to developing resilience, greater compassion for others and authentic allyship online. ______________________________________'Seyi Akiwowo's work to make the online world safer, especially for Black women, is not only powerful, it's necessary' Nova Reid 'This helpful book is a crucial companion' Emma Gannon 'No one should be using the internet without having read this book' Alex Holder 'Accessible, empowering and potentially life-changing [...] everyone should read' Laura Bates'Seyi is one of the most important voices of our generation [...] I hope this book gets added to the national curriculum' Poppy Jamie
How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses
by Dennis James SweeneyA comprehensive guide to getting published and building a literary reputation through small presses and magazines — and taking ownership of your own publishing life This essential guide is the first of its kind to chart a path to publication that is writer led, community based, and accessible to all. How to Submit speaks to writers who want to publish short stories, essays, or poems in literary magazines, as well as to those looking for a fresh route to publishing a full-length book. Whether you’re a first-time submitter or you have experience sending out your work, How to Submit provides you with the tools and knowledge to successfully share your writing. It’s also a manifesto for finding joy in the process, arguing that seeking publication should give writers energy, not take it from them. Perfect for writers of any genre, How to Submit demystifies the independent publishing landscape for those seeking a place for their work that really feels like home.
How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable
by Kristin Johnson Shalon RothLearning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.