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How to Win an Argument: An Ancient Guide to the Art of Persuasion
by Marcus Tullius Cicero James M. MayAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.
How to Win an Information War: The Propagandist Who Outwitted Hitler
by Peter PomerantsevFrom one of our leading experts on disinformation, this inventive biography of the rogue WWII propagandist Sefton Delmer confronts hard questions about the nature of information war: what if you can't fight lies with truth? Can a propaganda war ever be won? In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat his powerful propaganda machine, crowing victory and smearing his enemies as liars and manipulators over his frequent radio speeches, blasted out on loudspeakers and into homes. British claims that Hitler was dangerous had little impact against this wave of disinformation. Except for the broadcasts of someone called Der Chef, a German who questioned Nazi doctrine. He had access to high-ranking German military secrets and spoke of internal rebellion. His listeners included German soldiers and citizens, as well as politicians in Washington DC who were debating getting into the war. And--most importantly--Der Chef was a fiction. He was a character created by the British propagandist Thomas Sefton Delmer, a unique weapon in the war. Then, as author Peter Pomerantsev seeks to tell Delmer's story, he is called into a wartime propaganda effort of his own: the US response to the invasion of Ukraine. In flashes forward to the present day, Pomerantsev weaves in what he's learning from Delmer as he seeks to fight against Vladimir Putin's tyranny and lies. This book is the story of Delmer and his modern investigator, as they each embark on their own quest to manipulate the passions of supporters and enemies, and to turn the tide of an information war, an extraordinary history that is informing the present before our eyes.
How to Win Any Argument
by Robert MayerThis guide to negotiating is “mental judo, where you use the other guy’s energy to win. It’s mind-set. It’s charisma” (New York Times).The art of the argument. It’s mysterious and powerful. It’s the art of having things go your way. But it’s also the art of getting out of your own way. It’s having the Moves. But it’s also about having the Touch. Welcome to the “new normal.” It’s a time and place where conversations are tougher, disagreements more frequent, consensus more difficult to find than ever before. This new world demands three new “right for our times” chapters:“Heavy Metal Moves” and “Taboo Tactics”: When you’re being dissed, dismissed, and dumped on. Or when you need to break through.“Waging Peace: The Mediation, Arbitration, and Collaborative Practice Game”: Because there’s more conflict but less money to hire litigation lawyers.“The World Has Gotten Smaller”: Learn to identify deep-rooted cultural differences, and how to act and react.“This will be one of the most important books you’ve read in a long time.” —Larry King“Two thumbs up! A whole new way of being smart about all the people in your life—coworkers, bosses, family, the people you do business with. Bob Mayer tells you how to finesse the results you want without pleading, prodding, pushing, or pulling.” —Cuba Gooding, Jr., Academy Award–winning actor
How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services
by Doug FletcherDramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain": Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.
How To Win Friends and Influence People: Large Print Edition (Deluxe Hardbound Edition Ser.)
by Dale CarnegieYOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU! For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available as eBook for the first time to help you achieve your maximum potential throughout the next century! Learn: * THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE* THE SIX WAYS TO MAKE PEOPLE LIKE YOU* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT
How to Win Friends and Influence People: Updated For the Next Generation of Leaders (Deluxe Hardbound Edition Ser.)
by Dale CarnegieUpdated for the first time in more than forty years, Dale Carnegie&’s timeless bestseller How to Win Friends and Influence People—a classic that has improved and transformed the personal and professional lives of millions.This new edition of the most influential self-help book of the last century has been updated under the care of Dale&’s daughter, Donna, introducing changes that keep the book fresh for today&’s readers, with priceless material restored from the original 1936 text. One of the best-known motivational guides in history, Dale Carnegie&’s groundbreaking publication has sold tens of millions of copies, been translated into almost every known written language, and has helped countless people succeed. Carnegie&’s rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! How to Win Friends and Influence People is a historic bestseller for one simple reason: Its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become who they wish to be. With the newly updated version of this classic, that&’s as true now as ever.
How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books)
by Dale Carnegie AssociatesAN UP-TO-THE -MINUTE ADAPTATI ON OF DALE CARNEGIE 'S TI MELE SS PRESCRIPTI ONS FOR THE DIGITAL AGE DALE CARNEGIE's commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett's office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie's teachings "life-changing." In today's world, where more and more of our communication takes place across wires and screens, Carnegie's lessons have not only lasted but become all the more critical. Though he never could have predicted technology's trajectory, Carnegie proves a wise and helpful teacher in this digital landscape. To demonstrate the many ways his lessons remain relevant, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for this difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie's advice on how to communicate, lead, and work efficiently remains priceless across the ages.
How to Win Friends, Kick Ass and Influence People
by Lynne RussellAfter fifteen years of international exposure as an anchor for CNN's Headline News, Lynne Russell has become one of the most recognized and beloved women working in broadcast journalism. Renowned for her on-air combination of professionalism and irrepressible energy, Russell is every bit as remarkable off camera as she is on. Not only does she know her way around a newsroom, but as a private investigator, bodyguard, and black belt, she is a force to be reckoned with.Russell writes, for the first time, about her amazing life, from her memories of childhood as a self-described nomad following her army father around the globe, to a frank look at her ill-advised early marriage, to her steady rise through the ranks of radio and television. Then she turns her attention to what her remarkable achievements have taught her about work, love, body language, and the best little shoe store on the Champs Elysée, and gives us her gutsy advice for life today.
How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality
by Samuel C. SpitaleMade to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today&’s post-truth landscape, filled with real-world examples of disinformation campaigns.The average person receives 4,000 to 10,000 media messages a day. It&’s no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it&’s essential to democracy that we do. For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You&’ll learn: • The history of propaganda, from Edward Bernays to Fox News • Why simple messages are so powerful • How social messaging creates unconscious biases • Who profits from propaganda • How propaganda is manufactured and delivered directly to you Filled with real-world examples of disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.
How to Work a Room: The Ultimate Guide to Making Lasting Connections—In Person and Online
by Susan RoAneFully revised and updated: the ground-breaking, classic guide to socializing and communication in any situation to succeed in business and life.For anyone who wants to make a stronger impressions, get more use out of professional connections, or turn new acquaintances into valued, long-lasting relationships, Susan RoAne’s How to Work a Room is essential reading. And this Silver Anniversary edition is fully updated to address social interaction in the digital age. Drawing from her vast experiences working with top industry leaders such as Coca-Cola, Apple, the NFL, and UnitedHealth, Susan RoAne presents easy-to-implement strategies to exude more confidence, win over your colleagues, and achieve more. Simple and effective, you’ll learn how to:approach someone you don’t know, in person or onlineremember names (and what to do if you don't)start, maintain, and end conversations . . . graciouslyuse humor, and when not to do sofollow simple but often unspoken rules of etiquetteuse social media for networkingand much more!
How to work as a Freelance Journalist
by Marc LevertonThis book contains all you need to know to work as a freelance journalist. It is the perfect introduction for career changers, writers, university graduates, school and college leavers, communications professionals and anybody who just wants a rewarding part-time challenge. In it you'll discover: *the tools of the trade - news, views, reviews, opinion pieces, feature writing, travel writing, music writing, sports writing and business writing *what it's like to step into the unknown and become self-employed *how to pitch your ideas to editors *how to brainstorm ideas *how to market yourself as a freelance journalist. You'll also find tips and advice from successful freelance journalists and editors, plus a useful self-employment checklist.
How to work as a Freelance Journalist
by Marc LevertonThis book contains all you need to know to work as a freelance journalist. It is the perfect introduction for career changers, writers, university graduates, school and college leavers, communications professionals and anybody who just wants a rewarding part-time challenge. In it you'll discover: *the tools of the trade - news, views, reviews, opinion pieces, feature writing, travel writing, music writing, sports writing and business writing *what it's like to step into the unknown and become self-employed *how to pitch your ideas to editors *how to brainstorm ideas *how to market yourself as a freelance journalist. You'll also find tips and advice from successful freelance journalists and editors, plus a useful self-employment checklist.
How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
by Frances Cole Jones"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table."--Keith Ferrazzi, author of Never Eat Alone. In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life. Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors-even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible? Inside, you'll learn how to *leave a lasting impression with a simple introduction *effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table *read nonverbal responses accurately-and shift negative ones immediately *motivate your team under deadline *interview fearlessly and flawlessly *write the perfect pitch, résumé, cover letter, or e-mail *deliver speeches that bring people to their feet *transform a PowerPoint presentation into a powerful success With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones's guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.
How to write a Book Proposal, 4th Edition
by Michael LarsenThe Source for Book Proposals Success!How to Write a Book Proposal is THE resource for getting your work published. This newly revised edition of the Writer's Digest Books classic outlines how to create an effective, nonfiction book proposal in a clear, step-by-step manner. You'll learn the keys to a successful book proposal and how to:Test-market the potential of a book idea and effectively communicate that potential in a proposalChoose the best agents and editors for a particular proposalCreate a professional-looking proposal packagePredispose publishers to make their best offerNotes agent and author Michael Larsen also provides insider insights into the publishing industry as well as a plethora of newly updated information including:Recent changes in the publishing industryUpdated trend informationNew sample proposalsExpanded instructions for creating outlinesYou'll also find complete guidelines to becoming an effective self-promoter. How to Write a Book Proposal is a must-have for every writer!
How to Write a Business Plan
by Edwin T. Crego Jr.The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: * Evaluate your company's capabilities, strengths, and weaknesses * Pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors * Set realistic production/service, revenue, and overall operating goals and objectives * Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems * Identify and integrate customer requirements into your plan * Write the actual planning document and implement it to guide your company to greater productivity and profits * Implement your plan successfully * Obtain the capital you need to grow
How to Write a Business Plan
by Brian FinchBusiness plans are required to raise finance for a new venture, sell a business or to provide a blueprint for management in the future. Without such a plan, no bank, venture capital house, or head office will consider finance for start-up or expansion. How to Write a Business Plan provides the expert guidance you will need to produce your plan. It leads you through the whole process step by step, covering all the important issues along the way, such as: structure of the plan; the proposal; the sales forecast; financial considerations; risk assessment; internal business plans. The future of your business may depend upon the business plan you produce and you only get one chance to make a good impression. This practical book will help you to get it right first time.
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new ventureHow to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success #69)
by Brian FinchWhether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture.Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success #1)
by Brian FinchIf you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision. Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right first time.
How to Write a Business Plan
by Mike P. McKeeverStep-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers. This edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
How to Write a Business Plan (9th edition)
by Mike MckeeverThis thorough guide describes the elements of a small business plan, shows how to apply financial and business planning techniques, and suggests financing sources for starting a new business. The seventh edition updates the list of resources in the last chapter. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
How to Write a Dirty Story: Reading, Writing, and Publishing Erotica
by Susie BrightFor aspiring erotica writers -- and authors in any genre who want to make the "good" parts great Susie Bright is the first and reigning queen of contemporary erotica. In How to Write a Dirty Story she reveals her tricks of the trade and shows you how to heat up sex scenes in everything from traditional novels and romances to science fiction and humor. Easing the aspiring writer into the creative process, she tells you how to write the steamy plots and sensual characters that publishers and readers are looking for. Bright makes it easy to: Produce unique ideas * Master erotic language Climax the story * Sell your work to the right place Each chapter features practical writing exercises and suggestions for nonwriting activities that will galvanize the imagination and raze any creative or psychological hurdle. When it's time to go public, Bright draws on her own writing and publishing experiences and explains the most effective ways to find an agent, work with an editor, and grow a loyal audience. As irreverent as it is practical, How to Write a Dirty Story is the only book an erotica author -- novice or seasoned -- needs.
How to Write a Novel: Overcome blockage
by Clara Tiscar Nestora M. SalcedoThis book gives a simple and a very useful guide to help you to write a novel. To improve your strategies and gives you the tricks you need to mentally unblock and find the ways to continue with your story.
How To Write a Novel in 20 Pies: Sweet and Savory Secrets for Surviving the Writing Life
by Amy WallenAs a novelist, memoirist, and associate director of the New York State Summer Writers Institute, Amy Wallen has a few things to say about the writing world, many of them irreverent and snarky. From her perspective as a teacher, mentor, and published author, her belief is that the way to survive the hard knocks of writing a book and trying to get published is to bust a gut working, laughing, and eating pie.With chapters including "Oh Agent, Where Art Thou?", "Revising, Rewriting, and Reimagining," and "The Joy of Rejection," Wallen balances out the challenging stages of the writing process with both sweet and savory goodness, featuring recipes for chocolate pecan pie, salmon and portobello pie, and the recipe for the best cherry pie ever. Throughout the book, Wallen demystifies the vagaries of the publishing business, providing delicious recipes that will keep your belly full even when you're staring at an empty page. Her writing advice is neatly paired with the brilliant illustrations of Emil Wilson, who shares her sharp wit, sardonic look at the demands of the writing life, and her mad love of pie. Combined, the stories, lessons, images, and recipes will provide encouragement and camaraderie for the novel-writing journey, from putting pen to page, to finding an agent, to celebrating publication—all with a piece of pie.