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International Business and Culture: Challenges in Cross-Cultural Marketing and Management (Routledge Studies in International Business and the World Economy)
by Małgorzata Bartosik-Purgat Monika GuzekInternational Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
International Communication: A Reader
by Daya Kishan ThussuThis comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship. <p><p> Readings are drawn from an international range of scholars and organized to reflect the growing internationalization of the field, with clearly defined sections covering key aspects of global communication. In addition to the core academic readings, key policy documents are also included to demonstrate the development of the political, economic and technological infrastructure that underpins the global system of media and communication.
International Communication: Continuity and Change
by Daya Kishan ThussuThe third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
International Communications: A Media Literacy Approach
by Art Silverblatt Nikolai ZlobinInternational communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.
International Communications: The International Telecommunication Union and the Universal Postal Union
by Francis LyallThe International Telecommunication Union (ITU) and the Universal Postal Union (UPU) are the two major international organisations that are involved in the regulation of international communications. The ITU deals with electronic communications including radio. The UPU deals with mail. As such, both organisations are of major importance in modern life. This volume provides an up-to-date analysis of their development from inception to the present as they have responded to technical and political change. It also makes suggestions for the future. The volume will be an invaluable resource for researchers and students, policy-makers, government officials and administrators, and legal staff in telecommunication and postal organisations.
International Conference on Advanced Computing Networking and Informatics: ICANI-2018 (Advances in Intelligent Systems and Computing #870)
by Raj Kamal Michael Henshaw Pramod S. NairThe book comprises selected papers presented at the International Conference on Advanced Computing, Networking and Informatics (ICANI 2018), organized by Medi-Caps University, India. It includes novel and original research work on advanced computing, networking and informatics, and discusses a wide variety of industrial, engineering and scientific applications of the emerging techniques in the field of computing and networking.
International Conference on Cloud Computing and Computer Networks: CCCN 2023 (Signals and Communication Technology)
by Lei MengThis book covers selected and presented papers of CCCN 2023, the International Conference on Cloud Computing and Computer Network which was held in Singapore April 21-23, 2023. CCCN 2023 provides a premier forum for researchers and scholars from multiple disciplines to come together to share knowledge, discuss ideas, exchange information, and learn about cutting-edge research in diverse fields of cloud computing and computer networks. Topics covered in this book contain cloud computing and semantic web technologies, cloud applications in vertical industries, cloud computing architecture and systems, cloud computing models, simulations and designs among others. The content is relevant to academics, researchers, students, and professionals in cloud computing and computer networks.
International Conference on Communication, Computing and Electronics Systems: Proceedings of ICCCES 2019 (Lecture Notes in Electrical Engineering #637)
by João Manuel R. S. Tavares Joy Chen V. BindhuThis book includes high impact papers presented at the International Conference on Communication, Computing and Electronics Systems 2019, held at the PPG Institute of Technology, Coimbatore, India, on 15-16 November, 2019. Discussing recent trends in cloud computing, mobile computing, and advancements of electronics systems, the book covers topics such as automation, VLSI, embedded systems, integrated device technology, satellite communication, optical communication, RF communication, microwave engineering, artificial intelligence, deep learning, pattern recognition, Internet of Things, precision models, bioinformatics, and healthcare informatics.
International Conference on Communication, Computing and Electronics Systems: Proceedings of ICCCES 2020 (Lecture Notes in Electrical Engineering #733)
by João Manuel R. S. Tavares Chandrasekar Vuppalapati V. Bindhu Alexandros-Apostolos A. BoulogeorgosThis book includes high-quality papers presented at the International Conference on Communication, Computing and Electronics Systems 2020, held at the PPG Institute of Technology, Coimbatore, India, on 21–22 October 2020. The book covers topics such as automation, VLSI, embedded systems, integrated device technology, satellite communication, optical communication, RF communication, microwave engineering, artificial intelligence, deep learning, pattern recognition, Internet of Things, precision models, bioinformatics, and healthcare informatics.
International Conference on Computer Networks and Communication Technologies: Iccnct 2018 (Lecture Notes on Data Engineering and Communications Technologies #15)
by S. Smys Robert Bestak Joy Iong-Zong Chen Ivan KotuliakThe book features research papers presented at the International Conference on Computer Networks and Inventive Communication Technologies (ICCNCT 2018), offering significant contributions from researchers and practitioners in academia and industry. The topics covered include computer networks, network protocols and wireless networks, data communication technologies, and network security. Covering the main core and specialized issues in the areas of next-generation wireless network design, control, and management, as well as in the areas of protection, assurance, and trust in information security practices, these proceedings are a valuable resource, for researchers, instructors, students, scientists, engineers, managers, and industry practitioners.
International Conference on Computing, Communication, Electrical and Biomedical Systems (EAI/Springer Innovations in Communication and Computing)
by Chow Chee Onn Arulmurugan Ramu M. G. SumithraThis book presents selected papers from the International Conference on Computing, Communication, Electrical and Biomedical Systems (ICCCEBS 2021), held in March 2021 at KPR College of Engineering and Technology, Coimbatore, Tamil Nadu, India. The conference explores the interface between industry and real-time environments with newly developed techniques in computing and communications engineering. The papers describe results of conceptual, constructive, empirical, experimental, and theoretical work in areas of computing, communication, electrical, and biomedical systems. Contributors include academic scientists, researchers, industry representatives, postdoctoral fellows, and research scholars from around the world.
International Conference on Information Technology and Communication Systems
by Janusz Kacprzyk Gherabi NoreddineThis book reports on advanced methods and theories in two related fields of research, Information Technology and Communication Systems. It provides professors, scientists, PhD students and engineers with a readily available guide to various approaches in Engineering Science. The book is divided into two major sections, the first of which covers Information Technology topics, including E-Learning, E-Government (egov), Data Mining, Text Mining, Ontologies, Semantic Similarity Databases, Multimedia Information Processing, and Applications. The second section addresses Communication Systems topics, including: Systems, Wireless and Network Computing, Software Security and Monitoring, Modern Antennas, and Smart Grids. The book gathers contributions presented at the International Conference on Information Technology and Communication Systems (ITCS 2017) held at the National School of Applied Sciences of Khouribga, Hassan 1st University, Morocco on March 28-29, 2017. This event was organized with the objective of bringing together researchers, developers, and practitioners from academia and industry working in all areas of Information Technology and Communication Systems. It not only highlights new methods, but also promotes collaborations between different communities working on related topics.
International Conference on Innovation, Sustainability, and Applied Sciences: ICISAS 2023 (Signals and Communication Technology)
by Chithirai Pon Selvan Nidhi Sehgal Sonakshi Ruhela Noor Ulain RizviThe book presents the proceedings of the International Conference on Innovation, Sustainability and Applied Sciences (ICISAS 2023), which took place in Dubai, UAE, on 09-11 December 2023. The conference is a unique opportunity to learn from leading researchers and professionals on how to collectively shape the future through innovation, sustainability, and scientific vigor. Topics include but are not limited to sustainable materials and manufacturing, renewable energy, cyber incident and security, information security risk management, and sustainable finance and investments, to name a few. The conference is meant to attract experts from diverse industries, including senior government leaders, policymakers, eminent scientists, academicians, researchers, technocrats, and students from various parts of the world. This multi-professional conference is dedicated to all applied specialized and interdisciplinary fields.
International Conference on Innovative Computing and Communications: Proceedings Of Icicc 2018, Volume 2 (Lecture Notes in Networks and Systems #56)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Indrajit Pan Deepak Gupta Ashish KhannaThe book includes high-quality research papers presented at the International Conference on Innovative Computing and Communication (ICICC 2018), which was held at the Guru Nanak Institute of Management (GNIM), Delhi, India on 5–6 May 2018. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2018, Volume 2 (Lecture Notes in Networks and Systems #56)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Indrajit Pan Deepak Gupta Ashish KhannaThe book includes high-quality research papers presented at the International Conference on Innovative Computing and Communication (ICICC 2018), which was held at the Guru Nanak Institute of Management (GNIM), Delhi, India on 5–6 May 2018. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2019, Volume 1 (Advances in Intelligent Systems and Computing #1087)
by Vaclav Snasel Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Jan PlatosThis book includes high-quality research papers presented at the Second International Conference on Innovative Computing and Communication (ICICC 2019), which is held at the VŠB - Technical University of Ostrava, Czech Republic, on 21–22 March 2019. Introducing the innovative works of scientists, professors, research scholars, students, and industrial experts in the fields of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2019, Volume 2 (Advances in Intelligent Systems and Computing #1059)
by Vaclav Snasel Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Jan PlatosThis book gathers high-quality research papers presented at the Second International Conference on Innovative Computing and Communication (ICICC 2019), which was held at the VSB - Technical University of Ostrava, Czech Republic, on 21–22 March 2019. Highlighting innovative papers by scientists, scholars, students, and industry experts in the fields of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research, and the translation of applied research into real-world applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2020, Volume 1 (Advances in Intelligent Systems and Computing #1165)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Third International Conference on Innovative Computing and Communication (ICICC 2020), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on 21–23 February, 2020. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2020, Volume 2 (Advances in Intelligent Systems and Computing #1166)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Third International Conference on Innovative Computing and Communication (ICICC 2020), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on 21–23 February, 2020. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2021, Volume 1 (Advances in Intelligent Systems and Computing #1387)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fourth International Conference on Innovative Computing and Communication (ICICC 2021), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 20–21, 2021. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2021, Volume 2 (Advances in Intelligent Systems and Computing #1388)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fourth International Conference on Innovative Computing and Communication (ICICC 2021), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 20–21, 2021. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2021, Volume 3 (Advances in Intelligent Systems and Computing #1394)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fourth International Conference on Innovative Computing and Communication (ICICC 2021), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 20–21, 2021. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2022, Volume 1 (Lecture Notes in Networks and Systems #473)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fifth International Conference on Innovative Computing and Communication (ICICC 2022), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 19–20, 2022. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2022, Volume 2 (Lecture Notes in Networks and Systems #471)
by Siddhartha Bhattacharyya Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fifth International Conference on Innovative Computing and Communication (ICICC 2022), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 19–20, 2022. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
International Conference on Innovative Computing and Communications: Proceedings of ICICC 2022, Volume 3 (Lecture Notes in Networks and Systems #492)
by Aboul Ella Hassanien Deepak Gupta Ashish Khanna Sameer Anand Ajay JaiswalThis book includes high-quality research papers presented at the Fifth International Conference on Innovative Computing and Communication (ICICC 2022), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on February 19–20, 2022. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.