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Industrielle Dienstleistungen 4.0: HMD Best Paper Award 2015 (essentials)
by Matthias M. Herterich Falk Uebernickel Walter BrennerAuf Basis empirischer Daten von 45 konkreten Anwendungsfällen identifiziert dieses essential Nutzenpotentiale cyber-physischer Systeme im Kontext industrieller Dienstleistungen. Die Autoren nennen Implikationen und Handlungsempfehlungen für die Unternehmenspraxis. Die Leser erfahren, wie die fortschreitende Digitalisierung und der geschickte Einsatz cyber-physischer Systeme das Dienstleistungsgeschäft der produzierenden Industrie sowie im Maschinen- und Anlagenbau transformieren. Damit ergeben sich einerseits neue Möglichkeiten zur Effizienzsteigerung bereits bestehender Prozesse. Andererseits eröffnen sich bisher ungeahnte Möglichkeiten zur Umsetzung innovativer, datengetriebener industrieller Dienstleistungen.
Industry 4.0 Challenges in Smart Cities (EAI/Springer Innovations in Communication and Computing)
by Dagmar Cagáňová Natália HorňákováThis book discusses the next level of innovative technologies influencing sectors in industry and their future in industrial, urban and sustainable development. The authors provide a platform for a discussion of a synergy of ideas within smart industrial innovations, approaching them from various points of view. These include industry and management 4.0, the expansion of new business models, smart technologies identifying global challenges, and other new trends and opportunities. New managerial ideas, innovations, and technologies for advances in mobility are highlighted together from a multidisciplinary perspective. This book is relevant to researchers, graduate students and those who are interested in Smart Cities.Discusses unique angles in the fields of Industrial ManagementLinks various global challenges in Industry 4.0, IoT, and Smart City applications by analysing results in practice
Industry 4.0, China 2025, IoT: The Hype Around the World of Automation
by Wolfgang BabelThe book gives an overview about automation technology over the last 50 years, based on my own experiences. It is a good summery for automation since 1970 for all who want to know about the context of automation developments and their standards. It is a fundamental summery and enables the reader to get experience in the complex field of automation.In detail the question is arised, whether Industry 4.0, China 2025, IoT, AI are a revolution or more an evolution of timewise established availbale technologies in HW, SW and algorithms. Is the hype about Industry 4.0 justified or not?In that context a timelline since 1970 ist shown for AI, ANN, essential milestones in automation, e.g OSI-model, automation pyramid, standards for bus systems, main SW-languages, robots, AI, ANN, pattern recognittion, Ethernet, the 12 most important international field busses, their main features and characterisitcs, foundation of committees, harmonization and standardization efforts, OPC UA and cloud computing, field devices, PLCs, SCADA, MES, ERP and automation history. All that history is seen in the context of µ-controller, DSP (Digital signal processor), FPGAs (Field Programmable Gate Arrays), ASICs (Application-Specific Integrated Circuit) , Chip on Board. It is include the HW-history, from Intel 8080 to octuple multicore processors. In the same way it is shown the history of field device out from laboratory into the field with all difficulties and benefits of that transition. The issues are summerized in a pyramid of complexity. Requirements for robustness and safety are shown for field devices. In the same way it is shown the development of mainframes, workstations and PC’s. SAP a leading ERP System is explained in mor detail. Specially it is figured out how SAP works and what has to be considered in working with such kind of system. The differences between MES- and ERP-systems are discussed, specially also for future combined SAP/MES systems. Explained are the problems of middlesized companies (SMEs) in dealing with Industry 4.0 and automation. Further examples are given and discussed for automized quality control in automotvie, PCB-handling, CIGS (Solar cell)-production. Also shown is the upgrade for older products and make them ready for automation standards. In detail the history oft he modern robotics is shown for the automotive industry. In summery also is figured out the Industry 5.0 which is just coming up more and more.
Infamous Scribblers: The Founding Fathers and the Rowdy Beginnings of American Journalism
by Eric BurnsInfamous Scribblers is a perceptive and witty exploration of the most volatile period in the history of the American press. News correspondent and renonwned media historian Eric Burns tells of Ben Franklin, Alexander Hamilton and Sam Adams-the leading journalists among the Founding Fathers; of George Washington and John Adams, the leading disdainers of journalists; and Thomas Jefferson, the leading manipulator of journalists. These men and the writers who abused and praised them in print (there was, at the time, no job description of "journalist") included the incendiary James Franklin, Ben's brother and one of the first muckrakers; the high minded Thomas Paine; the hatchet man James Callender, and a rebellious crowd of propagandists, pamphleteers, and publishers. It was Washington who gave this book its title. He once wrote of his dismay at being "buffited in the public prints by a set of infamous scribblers. " The journalism of the era was often partisan, fabricated, overheated, scandalous, sensationalistic and sometimes stirring, brilliant, and indispensable. Despite its flaws-even because of some of them-the participants hashed out publicly the issues that would lead America to declare its independence and, after the war, to determine what sort of nation it would be.
Infectious: How to Connect Deeply and Unleash the Energetic Leader Within
by Achim NowakTechnology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient sound bites—and at the same time, many of us seem to know less and less about how to connect. Deeply, profoundly connect. In Infectious, acclaimed performance coach Achim Nowak introduces the reader to his powerful four Levels of Connection. Tested and honed through fifteen years of coaching senior-level executives around the globe, Nowak’s techniques instantly transform the skills taught in traditional business communication and NLP programs. People who connect deeply with others connect on four levels: They shape conversations with effortless grace, and they play consciously with the unspoken elements of a connection—personal power, intention, and energy. The result? Infectious connections that accelerate personal success! Infectious offers simple language cues that deepen and shift the art of conversation. It breaks the idea of power into five tangible plugs that we can turn to—and turn on. These plugs recharge the quality of our connection with anyone we meet. It shows how we can clarify our intentions, and how this clarification immediately fosters a more potent connection. Finally, this book demystifies the experience of energy—the deepest of the four levels, and the root of any connection. It looks at how we access our energy. Remove energy blocks. Play with energy and own it. This highly practical book reshapes the hidden forces of a connection into simple, step-by-step actions. Apply the tools of Infectious and generate your own infectious connections!
Inference in Argumentation: A Topics-based Approach To Argument Schemes (Argumentation Library #34)
by Eddo Rigotti Sara GrecoThis book investigates the role of inference in argumentation, considering how arguments support standpoints on the basis of different loci. The authors propose and illustrate a model for the analysis of the standpoint-argument connection, called Argumentum Model of Topics (AMT). A prominent feature of the AMT is that it distinguishes, within each and every single argumentation, between an inferential-procedural component, on which the reasoning process is based; and a material-contextual component, which anchors the argument in the interlocutors’ cultural and factual common ground. The AMT explains how these components differ and how they are intertwined within each single argument. This model is introduced in Part II of the book, following a careful reconstruction of the enormously rich tradition of studies on inference in argumentation, from the antiquity to contemporary authors, without neglecting medieval and post-medieval contributions. The AMT is a contemporary model grounded in a dialogue with such tradition, whose crucial aspects are illuminated in this book.
Infinite Possibility: Creating Customer Value on the Digital Frontier
by B. Joseph Pine II Kim C. KornIn 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences-- memorable events that engage people in inherently personal ways. We're now deep into this Experience Economy. But the physical world, bounded as it is by matter, space, and time, offers limited opportunities for creating experiences. Digital technology, on the other hand, offers limitless opportunities--you can create anything you want with immaterial bits, in virtual places, without the constraints of linear time. Which is precisely the problem. How do you make sense of and sort through such infinite possibility? What kinds of experiences can you create? Which ones should you offer? In Infinite Possibility, Pine and coauthor Kim Korn provide a profound new tool geared to the task of exploring what they call the cosmos incogniti of the digital frontier, the unknown worlds out there to be discovered, explored, and exploited. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative compa- nies operate within and across each realm to create extraordinary customer value. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension--you play by moving your own body. Or new apps that, when you point your smartphone camera at a real street, lay digital information about the scene over the image. Follow Pine and Korn out onto the digital frontier to discover the opportunities that abound for your business.
Infinite Words: A Comprehensive Guide to Writing and Publishing
by ZaneNew York Times bestselling author Zane shares the lessons she’s learned over the years about successful book publishing, filmmaking, and TV production.Drawing on decades of experience as a mega-bestselling novelist, successful publisher, and executive producer of two TV shows, Zane offers practical advice on writing and publishing to aspiring writers across all media, including books, TV, and film. With her signature wit and straightforward style, Zane tells it like it is, emphasizing hard work, discipline, and commitment as the keys to a successful writing career. Part One covers the writing and creative process, including how to define your writing style, how to outline a story, how to develop characters, typical mistakes to avoid, writing for your medium, and the revision process. Part Two covers the book publishing process, from finding a literary agent who best understands your work, to getting your work in the hands of publishers, to building an audience for your work. Zane also shares wisdom from her early years as a self-published author for those seeking an alternative to traditional publishing. Infinite Words isn’t just a reference guide; it’s an essential companion for writers facing the unique challenges and opportunities of today’s ever-evolving world.
Influence at Work: Capture attention, connect with others, convince people to act (The Economist Edge Series)
by Steve J. MartinFrom the New York Times bestselling author on the psychology of persuasion: a brilliant new guide to improving your influence at work—and beyond.To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success. Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided; and motivate people to act. The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.
Influence Empire: The Story of Tencent and China’s Tech Ambition
by Lulu Chen'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StorePRE-ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.__________Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change. -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power
Influence Empire: Shortlisted for the FT Business Book of 2022
by Lulu ChenA fascinating behind-the-scenes look at one of the worlds biggest tech companies.In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reporter Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.(P) 2022 Hodder & Stoughton Limited
Influence from Abroad
by Danny Hayes Matt GuardinoIn Influence from Abroad, Danny Hayes and Matt Guardino show that United States public opinion about American foreign policy can be shaped by foreign leaders and representatives of international organizations. By studying news coverage, elite debate, and public opinion prior to the Iraq War, the authors demonstrate that U. S. media outlets aired and published a significant amount of opposition to the invasion from official sources abroad, including British, French, and United Nations representatives. In turn, these foreign voices - to which millions of Americans were exposed - drove many Democrats and independents to signal opposition to the war, even as domestic elites supported it. Contrary to conventional wisdom that Americans care little about the views of foreigners, this book shows that international officials can alter domestic public opinion, but only when the media deem them newsworthy. Their conclusions raise significant questions about the democratic quality of United States foreign policy debates.
The Influence Game
by Stephanie VanceGet what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved--ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goalsStructure both long and short-term persuasion effortsIdentify and research primary and secondary audiencesCrafting those all important personal storiesStephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.
The Influence of Delay on Cloud Gaming Quality of Experience (T-Labs Series in Telecommunication Services)
by Saeed Shafiee SabetThis book provides an understanding of the impact of delay on cloud gaming Quality of Experience (QoE) and proposes techniques to compensate for this impact, leading to a better gaming experience when there are network delays. The author studies why some games in the cloud are more delay sensitive than others by identifying game characteristics influencing a user's delay perception and predicting the gaming QoE degraded by the delay. The author also investigates the impact of jitter and serial-position effects on gaming QoE and delay. Using the insight gained, the author presents delay compensation techniques that can mitigate the negative influence of delay on gaming QoE that use the game characteristics to adapt the games.
Influence Without Authority
by Allan R. Cohen David L. BradfordGet what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application. Get what you need from the people who have it through mutual exchange Think in terms of interest, and pinpoint the "currencies" other people trade in Apply the Exchange Model across entire organizations to lead major change Learn practical real-world strategies for influencing those you do not control The ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before—getting results now means lateral cooperation, often across borders, time zones, organizations, and more. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.
Influence Without Authority
by Cohen David L. Allan R. BradfordIn organizations today, getting work done requires political and collaborative skills. That's why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the "currencies" they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.
The Influencer Industry: The Quest for Authenticity on Social Media
by null Emily HundA critical history of the social media influencer&’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and how we relate to ourselves and each other.Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as &“real&” are merely those who have learned to exploit the industry&’s ever-shifting constructions of authenticity.
Influencer Marketing: Building Brand Communities and Engagement
by Sevil YesilogluThis is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
by Aron LevinIn the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.What You Will LearnPlan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is ForMarketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Influencer Relations: Marketing Und Pr Mit Digitalen Meinungsführern
by Annika Schach Timo LommatzschDie Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich über verschiedene digitale Kanäle (wie Blogs und Social Media) ein Netzwerk aufbauen können, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle für bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen Öffentlichkeit den Ruf eines Experten für bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschließlich oder verstärkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erläutert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Führende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem für Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch für Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.
Influencia!: Guia para ser um influenciador digital de sucesso
by Maria GonçalvesTransforma a tua paixão num negócio rentável! Com exercicíos práticos, listas de tarefas e modelos para poderes criar o teu projeto de sucesso! Tornar-se num influenciador digital não é tarefa fácil, pelo menos quando se quer ser bem-sucedido. Mas a Maria Gonçalves, a primeira blog coach portuguesa, tem todas as informações pertinentes para que a tua paixão se transforme num negócio rentável. Só tens de seguir este guia, juntar-lhe muita dedicação e dar o melhor de ti. Este livro é uma ferramenta indispensável se ambicionas - ganhar dinheiro como criador de conteúdo - ser um influenciador digital de sucesso - poder assumi-lo como a tua profissão a tempo inteiro. Cada capítulo está dividido numa parte teórica, que transmite a informação essencial de forma simples e direta, e numa parte prática, que inclui exercícios, listas de tarefas e modelos para poderes criar o teu projeto de sucesso e, ainda, ferramentas úteis para criar um blog, criar conteúdo, enviar campanhas de e-mail e vender produtos digitais.
La influencia es tu superpoder: La ciencia de persuadir e impulsar un cambio positivo
by Zoe Chance«Un libro único sobre el poder de la influencia, con historias fascinantes y un estilo cautivador que te atrapa». Robert Cialdini, autor de Pre-suasión Naciste siendo influyente, pero con los años aprendiste a reprimir ese talento, a ser obediente, a esperar tu turno, a no hacer ruido. Zoe Chance, profesora de la Universidad de Yale, te muestra cómo redescubrir ese superpoder y cómo convertirte en una persona a la que todos quieran decirle que sí. La influencia no funciona como crees, porque las personas no piensan como crees. Aléjate de las percepciones erróneas del pasado -como la idea de que una negociación es una batalla y para vencer has de someter al adversario- y entiende por qué tus estrategias actuales, de hecho, te están haciendo menos influyente. A lo largo de estas páginas descubrirás cómo se toman realmente las decisiones y qué influye de verdad en el comportamiento; * aprenderás a negociar de manera efectiva y creativa, * a conquistar a las personas reticentes, * a buscar aliados entusiastas y * a reconocer a los manipuladores antes de que sea demasiado tarde. La influencia es tu superpoder te enseñará cómo transformar tu vida, tu organización y, tal vez incluso, el curso de la historia. Un enfoque ético de la influencia que puede mejorar la vida de todos, empezando por la tuya. Reseñas: «Este libro es único. Te arrastra con la promesa de un tema importante, te seduce con historias cautivadoras y te regala lecciones de vida, científicamente demostradas, sobre la influencia social. Cuando me acercaba al final solo quería que no terminara».ROBERT CIALDINI, autor de Influencia y Pre-suasión «Divertido, lleno de historias magníficas y basado en una investigación innovadora, La influencia es tu superpoder propone nuevas pautas de persuasión para hacer del mundo un lugar mejor».CHARLES DUHIGG, autor de los best sellers El poder del hábito y Más agudo, más rápido y mejor «Un libro comprometido sobre el arte de persuadir a los demás a decir que sí. La investigación de Zoe Chance no solo expandirá tu repertorio de habilidades persuasivas, sino que probablemente reducirá tu miedo a ser rechazado.»ADAM GRANT, autor del best seller Piénsalo otra vez «Una obra aguda y accesible que te hará mucho más influyente e incluso mejor persona».DANIEL H. PINK, autor de los best sellers ¿Cuándo?, La sorprendente verdad de lo que nos motiva y Vender es humano «Una lectura perspicaz y dinámica para descubrir el secreto de cómo liderar con humildad».ED CATMULL, cofundador de Pixar y autor de Creatividad, S.A. «Lecciones importantes con la maestra ideal».LASZLO BOCK, autor de La nueva fórmula del trabajo «Este libro te pone a prueba. Una vez que hayas aprendido cómo funciona la influencia, dependerá de ti hacer algo significativo, mejorar las cosas». SETH GODIN, autor de La vaca púrpura y Esto es marketing
The Influencing Machine (Updated Edition): Brooke Gladstone On The Media
by Brooke Gladstone Josh NeufeldNew York Times Bestseller With a New Afterword “A comic book with zest and brains—one that just might help a reader understand the brave new world.” —The New Yorker A million listeners trust NPR’s Brooke Gladstone to guide them through the complexities of the modern media. Bursting onto the page in vivid comics by acclaimed artist Josh Neufeld, this brilliant radio personality guides us through two millennia of media history, debunking the notion that “The Media” is an external force beyond our control and equipping us to be savvy consumers and shapers of the news. An invaluable introduction to how the media works from one of the acknowledged masters of the industry, this tenth anniversary edition brings the story up to date, with new illustrations and an afterword that offers a deep examination of the rise of social media and the public’s responsibility in a time of division and disinformation.
Influencing Up
by David L Bradford Allan R CohenThe authors of the classic Influence Without Authority explain the unique challenges of influencing powerful people Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them. If you're afraid of retaliation or just unclear as to how to change a senior person's behavior, don't stay paralyzed. Influencing Up gives you the tools to bridge the power gap. Offers practical advice about how to turn your relationship with your boss into a partnership in which both parties benefit Explains what powerful people care about Shows how to overcome power gaps by developing more partner-like relationships Learn what a great partnership with your boss can do for your career--and your mental health!
The Influential Conversationalist
by Jen MuellerSitting at your desk and hoping someone notices your efforts doesn’t work as a career development strategy. Talking does. That’s why you need tools to become an Influential Conversationalist. Your talent and know-how will be the best kept secret without the ability to communicate those skills to others. Are you talking enough to get to where you really want to be in your career? <p><p> Here’s what you’ll discover as an Influential Conversationalist – daily interactions develop leadership potential. Follow the strategies outline by veteran sports broadcaster Jen Mueller and you’ll be able to: • Showcase your accomplishments and display confidence • Develop a fan base at work that raises your profile and influence • Communicate in a way that makes your conversations more effective • Make yourself available for bigger opportunities <p> Jen developed the Influential Conversationalist approach after nearly two decades in professional sports locker rooms. Her workplace conversations require the ability to communicate in high leverage, real-time situations during live interviews with athletes from diverse backgrounds. She’ll give you a different take on how to approach business communication.