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Introducing the Language of the News: A Student's Guide
by M. Grazia BusaIntroducing the Language of the News is a comprehensive introduction to the language of news reporting. Assuming no prior knowledge of linguistics, the book provides an accessible analysis of the processes that produce news language, and discusses how different linguistic choices promote different interpretations of news texts. Key features include: comprehensive coverage of both print and online news, including news design and layout, story structure, the role of headlines and leads, style, grammar and vocabulary a range of contemporary examples in the international press, from the 2012 Olympics, to political events in China and the Iraq War. chapter summaries, activities, sample analyses and commentaries, enabling students to undertake their own analyses of news texts a companion website with extra activities, further readings and web links. Written by an experienced researcher and teacher, this book is essential reading for students studying English language and linguistics, media and communication studies, and journalism.
Introduction To Computer Mediated Communication: A Functional Approach
by Kenneth L. Lachlan Nicholas D. Bowman David WestermanIntroduction to Computer Mediated Communication: A Functional Approach helps the reader reconsider their standing assumptions about the uses and functions of new media technologies. Technology in general, and computer mediated communication (CMC) technologies specifically, are tools that serve a distinctly human function: to help people communicate with one another. Rather than focus on the nature of the medium itself and what sets it apart from more "traditional" media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals.
Introduction to Advertising: Understanding and Managing the Advertising Process
by Emmanuel MogajiThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Introduction to Analog and Digital Communication
by M. A. Bhagyaveni R. Kalidoss K. S. VishvaksenanThis book primarily focuses on the design of analog and digital communication systems; and has been structured to cater to the second year engineering undergraduate students of Computer Science, Information Technology, Electrical Engineering and Electronics and Communication departments. For better understanding, the basics of analog communication systems are outlined before the digital communication systems section. The content of this book is also suitable for the students with little knowledge in communication systems. The book is divided into five modules for efficient presentation, and it provides numerous examples and illustrations for the detailed understanding of the subject, in a thorough manner.
Introduction to Ansible Network Automation: A Practical Primer
by Brendan Choi Erwin MedinaThis book provides a comprehensive learning journey aimed at helping you master Ansible and efficiently automate a range of enterprise network devices, such as routers, switches, firewalls, Wireless LAN Controller (WLC), and Linux servers. Introduction to Ansible Network Automation combines the fundamentals of three books into one, covering basics of Linux administration, Ansible concepts, and Ansible network automation. Authors Brendan Choi and Erwin Medina have created a structured learning path that starts with the fundamentals and allows you to progressively enhance your skill sets with each chapter. Part I serves as an Ansible primer, guiding you through Linux basics using WSL on Windows 11 and assisting in the setup of your learning environment. Part II covers essential Ansible concepts through practical lab activities involving four Linux servers. In Part III, you will learn how to apply your Linux skills from Part I and the concepts from Part II to real-world scenarios by creating Ansible automation YAML scripts. What sets this book apart is its unique focus on Ansible and Network Automation, combined with a strong emphasis on understanding Linux. It is specifically designed for novice network automation engineers and students, assuming no prior Linux expertise, and provides first-hand experience starting from scratch. It also offers practical insights by sharing real-life examples of Ansible playbooks derived from production enterprise infrastructure, allowing you to gain an understanding of how Ansible can be effectively applied in real-world enterprise network environments. Upon completion of this book, you will have developed foundational skills in Ansible network automation and general Linux administration, and will understand how to apply this newly acquired knowledge to real-life scenarios. What You Will Learn Develop a comprehensive understanding of Ansible and its essential concepts for automating enterprise network devices and applying them to real-world scenariosMaster the basics of Ansible operations within Linux automation and progress to applying Ansible concepts specifically to network device automationExecute Ansible ad-hoc commands and playbooks for a range of network operational tasks, including configuration management, software and system updates, and upgradesWork with real-life examples of Ansible playbooks derived from actual enterprise infrastructure, gaining practical experience in writing Ansible YAML scriptsAcquire the skills to automate network operations using Ansible, streamline network management processes, and replace manual-driven tasks with directives in Ansible playbooks Who is This Book For Network, security, UC and systems engineers, as well as technical leaders, IT managers and network students.
Introduction to Audiovisual Archives
by Peter StockingerToday, audiovisual archives and libraries have become very popular especially in the field of collecting, preserving and transmitting cultural heritage. However, the data from these archives or libraries – videos, images, sound tracks, etc. – constitute as such only potential cognitive resources for a given public (or "target community"). They have to undergo more or less significant qualitative transformations in order to become user- or community-relevant intellectual goods. These qualitative transformations are performed through a series of concrete operations such as: audiovisual text segmentation, content description and indexing, pragmatic profiling, translation, etc. These and other operations constitute what we call the semiotic turn in dealing with digital (audiovisual) texts, corpora of texts or even entire (audiovisual) archives and libraries. They demonstrate practically and theoretically the well-known "from data to meta-data" or "from (simple) information to (relevant) knowledge" problem – a problem that obviously directly influences the effective use, the social impact and relevancy and therefore also the future of digital knowledge archives.It constitutes, indeed, the heart of a diversity of important R&D programs and projects all over the world.
Introduction to Clinical Methods In Communication Disorders Third Edition
by Rhea PaulThe bestselling core textbook on communication disorders is better than ever with this new third edition, thoroughly revised and based on updated ASHA standards. Covering a broad range of disorders and developmental levels, this text gives future professionals up-to-date guidance on evidence-based practice from more than 20 academics and working clinicians. Preservice SLPs and audiologists will get a comprehensive guide to contemporary clinical practice--one they will use for the rest of their careers to provide the best possible services for people with communication disorders. An essential text for all students in clinical methods courses and a reliable reference for practicing professionals!
Introduction to Cognition and Communication
by Keith Stenning Alex Lascarides Jo CalderThis introduction to the interdisciplinary study of cognition takes the novel approach of bringing several disciplines to bear on the subject of communication. Using the perspectives of linguistics, logic, AI, philosophy, and psychology--the component fields of cognitive science--to explore topics in human communication in depth, the book shows readers and students from any background how these disciplines developed their distinctive views, and how those views interact. The book introduces some sample phenomena of human communication that illustrate the approach of cognitive science in understanding the mind, and then considers theoretical issues, including the relation of logic and computation and the concept of representation. It describes the development of a model of natural language and explores the link between an utterance and its meaning and how this can be described in a formal way on the basis of recent advances in AI research. It looks at communication employing graphical messages and the similarities and differences between language and diagrams. Finally, the book considers some general philosophical critiques of computational models of mind. The book can be used at a number of different levels. A glossary, suggestions for further reading, and a Web site with multiple-choice questions are provided for nonspecialist students; advanced students can supplement the material with readings that take the topics into greater depth.
Introduction to Communication Disorders: A Lifespan Evidence-Based Perspective
by Robert E. Owens Dale Evan Metz Kimberly A. FarinellaA clear, comprehensive introduction to communication sciences and disorders Introduction to Communication Disorders: A Lifespan Evidence-Based Perspective presents recent advances in the assessment and treatment of communication disorders in a highly readable manner. Each chapter is concise, yet comprehensive-striking a just right balance of information appropriate for introductory-level students. Readers gain a basic foundation in the areas of anatomy and physiology of speech and hearing, and an overview of the various disorders that affect voice, fluency, articulation, language, cognition, swallowing, and hearing across the lifespan. Updated case studies, evidence-based practice summary boxes, and new medically based photographs help students bridge the gap between theory and clinical application.
Introduction to Communication Systems
by Upamanyu MadhowShowcasing the essential principles behind modern communication systems, this accessible undergraduate textbook provides a solid introduction to the foundations of communication theory. Carefully selected topics introduce students to the most important and fundamental concepts, giving students a focused, in-depth understanding of core material, and preparing them for more advanced study. Abstract concepts are introduced to students 'just in time' and reinforced by nearly 200 end-of-chapter exercises, alongside numerous MATLAB code fragments, software problems and practical lab exercises, firmly linking the underlying theory to real-world problems, and providing additional hands-on experience. Finally, an accessible lecture-style organisation makes it easy for students to navigate to key passages, and quickly identify the most relevant material. Containing material suitable for a one- or two-semester course, and accompanied online by a password-protected solutions manual and supporting instructor resources, this is the perfect introductory textbook for undergraduate students studying electrical and computer engineering.
Introduction to Communications Technologies: A Guide for Non-Engineers, Third Edition
by Stephan Jones Ronald J. Kovac Frank M. GroomThanks to the advancement of faster processors within communication devices, there has been a rapid change in how information is modulated, multiplexed, managed, and moved. While formulas and functions are critical in creating the granular components and operations of individual technologies, understanding the applications and their purposes in the
Introduction to Corporate Communication: Case Studies from India
by Charu Lata Singh Mona GuptaThis book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
Introduction to Digital Signal Processing Using MATLAB with Application to Digital Communications
by K. S. ThyagarajanThis textbook provides engineering students with instruction on processing signals encountered in speech, music, and wireless communications using software or hardware by employing basic mathematical methods. The book starts with an overview of signal processing, introducing readers to the field. It goes on to give instruction in converting continuous time signals into digital signals and discusses various methods to process the digital signals, such as filtering. The author uses MATLAB throughout as a user-friendly software tool to perform various digital signal processing algorithms and to simulate real-time systems. Readers learn how to convert analog signals into digital signals; how to process these signals using software or hardware; and how to write algorithms to perform useful operations on the acquired signals such as filtering, detecting digitally modulated signals, correcting channel distortions, etc. Students are also shown how to convert MATLAB codes into firmware codes. Further, students will be able to apply the basic digital signal processing techniques in their workplace. The book is based on the author's popular online course at University of California, San Diego.
Introduction to Digital Video
by John WatkinsonCovers the essential fundamentals of digital video: from video principles, to conversion, compression, coding, interfaces and output. Written for television professionals needing to apply digital video systems, equipment and techniques to multimedia and /or digital TV applications, as well as for computer system designers, engineers, programmers, or technicians needing to learn how to apply digital video to computer systems and applications. The text is based on the acclaimed industry `bible' The Art of Digital Video, but covers only the essential parts of this larger reference work. It starts right from the basics from what a digital signal is to the how digital video can be applied. John Watkinson is an international consultant in Audio, Video and Data Recording. He is a fellow of the AES, a member of the British Computer Society and Chartered Information Systems Practitioner. He presents lectures, seminars, conference papers and training courses worldwide. He is author of many other Focal press books including MPEG2, Art of Digital Video, Art of Digital Audio, Art of Sound Reporduction, Introduction to Digital Audio, Television Fundamentals and Audio for Television. He is also co-author of the Digital Interface Handbook and a contributor to The Loudspeaker and Headphone Handbook.
Introduction to Discrete Event Systems
by Christos G. Cassandras Stéphane LafortuneThis unique textbook comprehensively introduces the field of discrete event systems, offering a breadth of coverage that makes the material accessible to readers of varied backgrounds. The book emphasizes a unified modeling framework that transcends specific application areas, linking the following topics in a coherent manner: language and automata theory, supervisory control, Petri net theory, Markov chains and queueing theory, discrete-event simulation, and concurrent estimation techniques. Topics and features:detailed treatment of automata and language theory in the context of discrete event systems, including application to state estimation and diagnosiscomprehensive coverage of centralized and decentralized supervisory control of partially-observed systemstimed models, including timed automata and hybrid automatastochastic models for discrete event systems and controlled Markov chainsdiscrete event simulationan introduction to stochastic hybrid systemssensitivity analysis and optimization of discrete event and hybrid systemsnew in the third edition: opacity properties, enhanced coverage of supervisory control, overview of latest software toolsThis proven textbook is essential to advanced-level students and researchers in a variety of disciplines where the study of discrete event systems is relevant: control, communications, computer engineering, computer science, manufacturing engineering, transportation networks, operations research, and industrial engineering. Christos G. Cassandras is Distinguished Professor of Engineering, Professor of Systems Engineering, and Professor of Electrical and Computer Engineering at Boston University. Stéphane Lafortune is Professor of Electrical Engineering and Computer Science at the University of Michigan, Ann Arbor.
Introduction to Documentary, Fourth Edition
by Bill Nichols Jaimie BaronThe fourth edition of Bill Nichols's best-selling text, Introduction to Documentary, has been vastly altered in its entirety to bring this indispensable textbook up to date and reconceptualize aspects of its treatment of documentaries past and present. Here Nichols, with Jaimie Baron, has edited each chapter for clarity and ease of use and expanded the book with updates and new ideas.Featuring abundant examples and images, Introduction to Documentary, Fourth Edition is designed to facilitate a rich understanding of how cinema can be used to document the historical world as it is seen by a wide variety of filmmakers. Subjectivity, expressivity, persuasiveness, and credibility are crucial factors that move documentary film away from objective documentation and toward the thought-provoking realm of arguments, perceptions, and perspectives that draw from a filmmaker's unique sensibility to help us see the world as we have not seen it before. Exploring ethics, history, different modes of documentary, key social issues addressed, and both the origins and evolution of this form, this updated volume also offers guidance on how to write about documentaries and how to begin the process of making one. Introduction to Documentary, Fourth Edition will be of use not only to film students but also those in adjacent fields where visual representations of reality play an important role: journalism, sociology, anthropology, feminist and ethnic studies, among others.
Introduction to Dyslexia
by Gavin Reid Lindsay PeerThis work provides the class teacher with a straightforward introduction to dyslexia. The authors highlight methods of identification of dyslexia within the classroom context and provide examples of how dyslexia can be dealt with by the class teacher.
Introduction to Game Analysis
by Clara Fernández-VaraGame analysis allows us to understand games better, providing insight into the player-game relationship, the construction of the game, and its sociocultural relevance. As the field of game studies grows, videogame writing is evolving from the mere evaluation of gameplay, graphics, sound, and replayablity, to more reflective writing that manages to convey the complexity of a game and the way it is played in a cultural context. Introduction to Game Analysis serves as an accessible guide to analyzing games using strategies borrowed from textual analysis. Clara Fernández-Vara’s concise primer provides instruction on the basic building blocks of game analysis—examination of context, content and reception, and formal qualities—as well as the vocabulary necessary for talking about videogames' distinguishing characteristics. Examples are drawn from a range of games, both digital and non-digital—from Bioshock and World of Warcraft to Monopoly—and the book provides a variety of exercises and sample analyses, as well as a comprehensive ludography and glossary.
Introduction to Graphic Communication: A New Kind of Book, Combining Print and Multimedia Engagement
by John Parsons Harvey LevensonThis book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology from desktop design to web-based publishing, commerce, and IT affects the art, science, and business of printing.
Introduction to Group Therapy: A Practical Guide (Third Edition)
by Scott Simon FehrThe main objective of Introduction to Group Therapy is to give the reader a solid understanding of group therapy while simultaneously creating scholars in the group therapy paradigm. This unique book combines theory and practice in a reader-friendly format, presenting practical suggestions to guide both students and novice group therapists through the nuts and bolts of running a group. This third edition continues the clinically relevant and highly readable work of the previous editions, demonstrating the therapeutic power group therapy has in conflict resolution and personality change. A proven resource for introductory and advanced coursework, the book promotes group therapy at the grassroots level – students – where it has the most opportunity to be put into effect.
Introduction to Human Communication: Perception, Meaning, and Identity
by Stanley J. Baran Susan R. BeauchampThey cover the basics of communication theory and research with examples while providing tools to students become more thoughtful, confident, and ethical communicators. <P><P>The text demonstrates the relevance of communication to our everyday lives and invites students to apply what they learn in a variety of contexts, including mass communication, organizational communication, health communication, and social media.
Introduction to Human Communication: Perception, Meaning, and Identity
by Stanley J. Baran Susan R. BeauchampNow published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction to Human Communication: Perception, Meaning, and Identity
by Stanley J. Baran Susan R. BeauchampNow published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction to Hybrid Intelligent Networks: Modeling, Communication, and Control
by Bin Hu Xuemin Sherman Shen Zhi-Hong GuanThis book covers the fundamental principles, new theories and methodologies, and potential applications of hybrid intelligent networks. Chapters focus on hybrid neural networks and networked multi-agent networks, including their communication, control and optimization synthesis. This text also provides a succinct but useful guideline for designing neural network-based hybrid artificial intelligence for brain-inspired computation systems and applications in the Internet of Things.Artificial Intelligence has developed into a deep research field targeting robots with more brain-inspired perception, learning, decision-making abilities, etc. This text devoted to a tutorial on hybrid intelligent networks that have been identified in nature and engineering, especially in the brain, modeled by hybrid dynamical systems and complex networks, and have shown potential application to brain-inspired intelligence. Included in this text are impulsive neural networks, neurodynamics, multiagent networks, hybrid dynamics analysis, collective dynamics, as well as hybrid communication, control and optimization methods. Graduate students who are interested in artificial intelligence and hybrid intelligence, as well as professors and graduate students who are interested in neural networks and multiagent networks will find this textbook a valuable resource. AI engineers and consultants who are working in wireless communications and networking will want to buy this book. Also, professional and academic institutions in universities and Mobile vehicle companies and engineers and managers who concern humans in the loop of IoT will also be interested in this book.
Introduction to Internet of Things (River Publishers Series in Rapids in Computing and Information Science and Technology)
by Ahmed BanafaThis book introduces the Internet of Things (IoT), which is the convergence of connecting people, things, data and processes; it is transforming our life, business and everything in between. By 2025, experts forecast that up to 75 billion devices will be connected to the Internet with only one third of them being computers, smartphones, smartwatches, and tablets. The remaining two thirds will be other "devices" – sensors, terminals, household appliances, thermostats, televisions, automobiles, production machinery, urban infrastructure and many other "things", which traditionally have not been Internet enabled. This "Internet of Things" (IoT) represents a remarkable transformation of the way in which our world will soon interact. Much like the World Wide Web connected computers to networks, and the next evolution mobile devices connected people to the Internet and other people, IoT looks poised to interconnect devices, people, environments, virtual objects and machines in ways that only science fiction writers could have imagined.