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Journalists, Sources, and Credibility: New Perspectives (Routledge Research in Journalism)
by Bob FranklinThis volume revisits what we know about the relationship between journalists and their sources. By asking new questions, employing novel methodologies, and confronting sweeping changes to journalism and media, the contributors reinvigorate the conversation about who gets to speak through the news. It challenges established thinking about how journalists use sources, how sources influence journalists, and how these patterns relate to the power to represent the world to news audiences. Useful to both newcomers and scholars familiar with the topic, the chapters bring together leading journalism scholars from across the globe. Through a variety of methods, including surveys, interviews, content analysis, case studies and newsroom observations, the chapters shed light on attitudes and practices in the United States, United Kingdom, Germany, Australia, Sweden, Belgium and Israel. Special attention is paid to the changing context of newswork. Shrinking newsgathering resources coupled with a growth in public relations activities have altered the source-journalist dynamic in recent years. At the same time, the rise of networked digital technologies has altered the barriers between journalists and news consumers, leading to unique forms of news with different approaches to sourcing. As the media world continues to change, this volume offers a timely reevaluation of news sources.
Journey into Social Activism: Qualitative Approaches (Donald McGannon Communication Research Center's Everett C. Parker Book Series)
by Joshua D. AtkinsonAcademic study of social activism and social movements has become increasingly prevalent over the years; this is due in large part to the fact that activists have captured public imagination and gained substantial influence in political discourse. For instance, Occupy Wall Street activists, Tea Party activists, and activists affiliated with the Arab Spring have transformed political debates and have become the focus of mainstream news media coverage about a variety of different political topics.Journey into Social Activism explicates the philosophical foundations of the study of activism and illustrates four different research sites in which activism can be observed and studied: organizations, networks, events, and alternative media. The book will introduce students and scholars to important qualitative approaches to the study of social activism within these four research sites, which is based entirely on successful research projects that have been conducted and published in recent years. Ultimately, this book will prove integral to any students and scholars who wish to use qualitative methods for their research endeavors concerning socialactivism in contemporary society.
Joyce, Multilingualism, and the Ethics of Reading: Deplurabel Muttertongues (Palgrave Studies in Modern European Literature)
by Boriana AlexandrovaWhat if our notions of the nation as a site of belonging, the home as a safe place, or the mother tongue as a means to fluent comprehension did not apply? What if fluency were a hindrance, whilst our differences and contradictions held the keys to radical new ways of knowing? Taking inspiration from the practice of language learning and translation, this book explores the extraordinary creative possibilities, politics, and ethics of adopting a multilingual approach to reading. Its case study, James Joyce’s Finnegans Wake (1939), is a text in equal measures exhilarating and exasperating: an unhinged portrait of European modernist debates on transculturalism and globalisation, here considered on the backdrop of current discourses on migration, race, gender, and neurodiversity. This book offers a fresh perspective on the illuminating, if perplexing, work of a beloved European modernist, whilst posing questions far beyond Joyce: on negotiating difference in an increasingly globalised world; on braving the difficulty of relating across languages and cultures; and ultimately on imagining possible futures where multilingual literature can empower us to read, relate, and conceptualise differently.
Jubilee Hitchhiker: The Life and Times of Richard Brautigan
by William HjortsbergConfident and robust, Jubilee Hitchhiker is an comprehensive biography of late novelist and poet Richard Brautigan, author of Troutfishing in America and A Confederate General from Big Sur, among many others. When Brautigan took his own life in September of 1984 his close friends and network of artists and writers were devastated though not entirely surprised. To many, Brautigan was shrouded in enigma, erratic and unpredictable in his habits and presentation. But his career was formidable, an inspiration to young writers like Hjortsberg trying to get their start. Brautigan's career wove its way through both the Beat-influenced San Francisco Renaissance in the 1950s and the "Flower Power" hippie movement of the 1960s; while he never claimed direct artistic involvement with either period, Jubilee Hitchhiker also delves deeply into the spirited times in which he lived.As Hjortsberg guides us through his search to uncover Brautigan as a man the reader is pulled deeply into the writer's world. Ultimately this is a work that seeks to connect the Brautigan known to his fans with the man who ended his life so abruptly in 1984 while revealing the close ties between his writing and the actual events of his life. Part history, part biography, and part memoir this etches the portrait of a man destroyed by his genius.
Judith Butler and Organization Theory (Routledge Studies in Gender and Organizations)
by Melissa Tyler2020 will mark thirty years since the first publication of Judith Butler’s ground-breaking book, Gender Trouble. Here, and in subsequent work, Butler argues that gender and other forms of identity can best be understood as performative acts. These acts are what bring our subjectivities into existence, enabling us to be recognized as viable employable social beings, worthy of rights, responsibilities and respect. The three decades since the publication of Gender Trouble have witnessed Butler become one of the most widely cited and controversial figures in contemporary feminist thinking. While it is only in her most recent work that Butler has engaged directly with themes such as work and organization, her writing has profound implications for thinking, and acting, on the relationship between power, recognition and organization. Whilst her ideas have made important in-roads into work, organization and gender studies that are discussed here, there is considerable scope to explore further avenues that her concepts and theories open up. These inroads and avenues are the focus of this book. Judith Butler and Organization Theory makes a substantial contribution to the analysis of gender, work and organization. It not only covers central issues in Butler’s work, it also offers a close reading of the complexities and nuances in her thought. It does so by ‘reading’ Butler as a theorist of organization, whose work resonates with scholars, practitioners and activists concerned to understand and engage with organizational life, organization and organizing. Drawing from a range of illustrative examples, the book examines key texts or ‘moments’ in the development of Butler’s writing to date, positing her as a thinker concerned to understand and address the ways in which our most basic desire for recognition comes to be organized within the context of contemporary labour markets and workplaces. It examines insights from Butler’s work, and the philosophical ideas she draws on, considering the impact of these on work, organization and management studies thus far; it also explores some of the many ways in which her thinking might be mobilized in future, considering what scope there is for a non-violent ethics of organization, and for a (re)assembling of the relationship between vulnerability and resistance within and through organizational politics.
Jugendliche und die Aneignung politischer Information in Online-Medien
by Ulrike Wagner Christa GebelOnline-Medien eröffnen Jugendlichen in Hinblick auf politisch relevante Information ein breites Spektrum an Handlungsmöglichkeiten, das sich vom Abrufen und Kommentieren aktuellster Nachrichten über das Weiterleiten interessanter Meldungen bis zum Demoaufruf via Facebook-Posting erstreckt. Die Ergebnisse der vorliegenden Studie geben einen quantitativen Überblick, inwieweit und in welcher Intensität 12- bis 19-Jährige dieses Spektrum ausschöpfen. Darüber hinaus zeigen qualitative Fallstudien mit politisch interessierten Jugendlichen, in welchem Maße und welcher Weise sie die informationsbezogenen Handlungsmöglichkeiten für sich nutzbar machen und bewerten. Die Autorinnen diskutieren die Ergebnisse in Hinblick auf heutige Anforderungen an die Medienkompetenz Jugendlicher unter dem Blickwinkel der Mediatisierung gesellschaftlicher Partizipation.
Julius Caesar: The 30-Minute Shakespeare
by Nick NewlinJulius Caesar: The 30-Minute Shakespeare presents eight spellbinding scenes from this timeless masterpiece. The action begins as the soothsayer warns Caesar of the Ides of March and continues as Brutus conspires against Caesar. Other key scenes include Caesar's riveting assassination and Antony's stirring funeral oration. This adaptation closes with Cinna the Poet's death at the hands of the mob, the quarrel between Brutus and Cassius, and Brutus' suicide. The edition includes a preface by Nick Newlin containing helpful advice on presenting Shakespeare in a high school setting with novice actors, as well as an appendix with play-specific suggestions and recommendations for further resources.
Jump Start CSS: Get Up to Speed With CSS in a Weekend
by Louis LazarisThis short SitePoint book provides readers with a fun and yet practical introduction to Cascading Style Sheets (CSS), the language used to style and lay out all web pages. This book will quickly get you up to speed with the fundamentals of CSS and give you the confidence to start experimenting on your own. It covers: Layout techniquesImages, backgrounds, textNavigationGetting fancy with CSS3 The book is built around a real-life example project: a recipe website design. It's a fun and easily understandable project that is used to demonstrate the concepts outlined in the book in a practical way.This is a clear, approachable and very easy-to-follow book that will get you to to speed with CSS in no time.
Junctures in Women’s Leadership: Media and Journalism (Junctures: Case Studies in Women's Leadership)
by Elizabeth L. Toth Linda Steiner Nahed Eltantawy Tracy Everbach Michelle Duster Stine Eckert Amy Jordan Paromita Pain Sadie Couture Constance Mitchell Ford Kevin Blackistone Shannon Scovel Chloe TeraniThe news industry is still dominated by men. Yet women have exercised leadership in journalism and related media professions in a variety of ways, from moral leadership to experimenting with structural and technological innovations and pioneering new formats to serve new audiences. This book offers a robust account of women’s leadership in journalism, looking at what motivated women to become media leaders, the obstacles they overcame, and the strategies they used to solve problems and handle crises. This book offers profiles of inspiring women in prominent media positions from the nineteenth century to today, beginning with trailblazers like abolitionist publisher Mary Ann Shadd and Memphis Free Speech anti-lynching editor Ida B. Wells. The book takes an in-depth look at the leadership styles of well-known media moguls like Oprah Winfrey and Washington Post publisher Katharine Graham. Other chapters highlight women now emerging as media leaders, such as digital media executive S. Mitra Kalita and Iman Zawahry, a Muslim hijabi filmmaker. Bringing together cases from print, broadcast, public relations, film, and digital media, this book offers useful insights into how to be an effective leader in an ever-changing industry.
Junk News
by Tom FentonIn this salient critique of the American media, veteran journalist Tom Fenton exposes the dangerous failings of our news organizations and the fundamental problems with how they present world news. Junk News is a stirring call to reform the faltering "fourth estate" and to take the blinders off our citizens for the sake of our security.Tom Fenton is a four-time Emmy Award-winning journalist and was the senior foreign correspondent for CBS News. He is the author of Bad News: The Decline of Reporting, the Business of News, and the Danger to Us All. He currently works as a BBC commentator.
Jurisprudence of Jurisdiction
by Shaun McVeighFor much of the history of the western legal order, jurisdiction has been the first question of law. This book investigates the difference that jurisdiction continues to make to the ordering of normative existence. It also follows the speculation that without an account of jurisdiction, jurisprudence would be left speechless, with no power to address the conditions of attachment to legal and political order. The starting point of this book lies with the claim that a sharper focus can be given to normative legal ordering through questions of jurisdiction than can be through those of moral responsibility or social action. This is so because jurisdiction articulates both the potentiality of law and the conditions of its exercise. It provides the idiom of response to the fact that there is law and to the fact that law institutes, judges and addresses a form of life. From this viewpoint the contributors to this book examine the institution of human rights, the new global and national orders of sovereign power and of trade and information, the judgment and government of death and desire, and the address of colonial and post-colonial legal idioms. In doing this the contributors also provide for the elaboration of questions of jurisdiction as part of the resources and repertoires of jurisprudence. This book provides a point of entry to an emergent genre of writing within doctrinal, historical and critical jurisprudence that has returned to questions of jurisdiction to think again about juridical order and change. In so doing, it also points to questions that must be asked for there to be any interdisciplinary study that addresses law.
Just Call Me Rae: The Story of Rae O. Weimer, Founder of the University of Florida College of Journalism and Communications
by Ann Weimer MoxleyDistributed on behalf of the University of Florida College of Journalism and CommunicationsRae O. Weimer founded the University of Florida’s first school of journalism, and within one year of his arrival in Gainesville, the school received accreditation. No longer would Florida’s students have to leave the state to pursue dreams of becoming journalists. Just Call Me Rae chronicles the life of the man who pioneered journalism education in Florida and built one of the most innovative journalism and communications programs in the country. Rae grew up in a small Midwestern town where he learned to be resourceful and hardworking, traits that would make him—along with his reputation—the prime candidate to lead UF’s small journalism department. Due to economic hardship, he dropped out of college in his final year, but he knew he was destined to be a newspaperman. He learned everything he could about the profession, taking any job that came his way. Between 1925 and 1940, Rae worked for eleven newspapers in six states, including the Akron Beacon Journal and Cleveland Press in Ohio and the Buffalo Times in New York. The culmination of his newspaper career was his role at the revolutionary and historic PM newspaper in New York City. At PM, Rae rubbed elbows with some of the greatest journalists and writers of his generation, including Dorothy Parker, Ernest Hemingway, Ted Geisel (Dr. Seuss), Max Lerner, I. F. “Izzy” Stone, Dashiell Hammett, and Pulitzer Prize-winner Edna Ferber. Rae’s reputation ran ahead of him to Florida, where the state’s newspapers were agitating for upgrading journalism education at UF. Rae might not have had the degrees that other candidates had, but he had the credentials—he was a seasoned newspaperman, a trained newspaper technician, and his years at PM had honed his teaching instinct. UF President J. Hillis Miller agreed to hire Rae, and so would begin the legend of the degreeless dean. Rae re-envisioned journalism at the University of Florida. With his leadership, what had been a three-person department that rarely exceeded twenty students grew into the School of Journalism. He expanded the school to include advertising and radio and television journalism in the curriculum, and by the 1960s UF's School of Journalism was the fastest growing journalism program in the country. In 1968, shortly after Rae retired, the School became the College of Journalism and Communications, and today it is still ranked among the nation’s top journalism programs, with students hired at news organizations across the country, including highly competitive newsrooms in New York, Washington, D.C., Chicago, and Los Angeles. With the communication skills they developed at the college, many pursue careers in public service, politics, law and public relations. This book is an eye-opening chronicle of Rae Weimer’s lasting legacy to journalism in the state of Florida.Distributed by University Press of Florida on behalf of the University of Florida College of Journalism and Communications
Just Listen
by Thierry GroensteenThe first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but power ful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
by Mark GoulstonGetting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the &“impossible&” and &“unreachable&” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to:make a powerful and positive first impression;listen effectively;make even a total stranger (potential client) feel understood;talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset;and achieve buy-in--the linchpin of all persuasion, negotiation, and sales.Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.With this groundbreaking book, you will be able to master the fine but critical art of effective communication.
Just Relationships: Living Out Social Justice as Mentor, Family, Friend, and Lover
by Douglas L. KelleyBringing a social justice lens to daily interpersonal relationships, Just Relationships offers a perspective on existing social science theory that demonstrates how our personal relationships should be grounded in fairness and justice. Douglas Kelley utilizes concepts from a variety of academic disciplines and helping professions to examine the barriers encountered in achieving balanced partnerships. This student-friendly book brings the important new perspective of social justice to courses focusing on interpersonal relationships and family relationships, supplementing traditional textbooks. This book presents key relationship theories in each chapter and then applies them from a social justice perspective; uses thought-provoking case studies and guiding questions to enhance student learning; examines a number of different types of interpersonal relationships including family, friends, lovers, and mentor-mentee relationships within a variety of socioeconomic and sociocultural contexts.
Just Relationships: Living Out Social Justice as Mentor, Family, Friend, and Lover
by Douglas L. KelleyBringing a social justice lens to daily interpersonal relationships, Just Relationships offers a perspective on existing social science theory that demonstrates how our personal relationships should be grounded in fairness and justice. Douglas Kelley utilizes concepts from a variety of academic disciplines and helping professions to examine the barriers encountered in achieving balanced partnerships. This student-friendly book brings the important new perspective of social justice to courses focusing on interpersonal relationships and family relationships, supplementing traditional textbooks. This book presents key relationship theories in each chapter and then applies them from a social justice perspective; uses thought-provoking case studies and guiding questions to enhance student learning; examines a number of different types of interpersonal relationships including family, friends, lovers, and mentor-mentee relationships within a variety of socioeconomic and sociocultural contexts.
Just Say Nu: Yiddish for Every Occasion (When English Just Won't Do)
by Michael WexA cross between Henry Beard's Latin for All Occasions and Ben Schott's Schott's Original Miscellany, JUST SAY NU is a practical guide to using Yiddish words and expressions in day-to-day situations. Along with enough grammar to enable readers to put together a comprehensible sentence and avoid embarrassing mistakes, Wex also explains the five most useful Yiddish words–shoyn, nu, epes, takeh,and nebakh–what they mean, how and when to use them, and how they can be used to conduct an entire conversation without anybody ever suspecting that the reader doesn't have the vaguest idea of what anyone is actually saying. Readers will learn how to shmooze their way through such activities as meeting and greeting; eating and drinking; praising and finding fault; maintaining personal hygiene; going to the doctor; driving; parenting; getting horoscopes; committing crimes; going to singles bars; having sex; talking politics and talking trash.Now that Stephen Colbert, a Catholic from South Carolina and host of the "Colbert Report," is using Yiddish to wish viewers a bright and happy Chanukah, people have finally started to realize that there's nothing in the world that can't be improved by translating it into Yiddish. Wex's JUST SAY NU is the book that's going to show them how.
Just Shut Up and Do It: 7 Steps to Conquer Your Goals
by Brian TracyWhat makes some people successful in life? In Just Shut Up and Do It, bestselling author and success expert Brian Tracy shares a simple, practical, proven seven-part method that will help you accomplish more in the next few months and years than most people accomplish in a lifetime. In its simplest terms, your ability to get started and keep going until you complete those things that are most important to you and to your company is the key to winning, to happiness, to a great reputation, and to success in life. There are no limits to what you can achieve.
Just Writing Grammar: Punctuation and Style for the Legal Writer,Fourth Edition
by Anne EnquistAdapted from the Legal Writing Handbook's highly praised Effective Writing and Correct Writing, Just Writing covers the basic principles of good legal writing, including style, grammar, punctuation, and other mechanics of writing. Its short length and focused content make it a perfect supplemental text for any legal writing course, providing tips, techniques, and helpful advice for every step of the process planning, drafting, revising, editing, and proofreading. Just Writing guides students to eloquence in concise legal prose and contrasts plain English with legalese. The text integrates writing for English-as-a-Second-Language students in its presentation. Other supportive features include a Glossary of Usage and practice exercises on the companion website to sharpen students skills.
Just a Journalist: On the Press, Life, and the Spaces Between (The William E. Massey Sr. lectures in American studies ; #2015)
by Linda GreenhouseA Pulitzer Prize–winning reporter who covered the Supreme Court for The New York Times, Linda Greenhouse trains an autobiographical lens on a moment of transition in U.S. journalism. Calling herself “an accidental activist,” she raises urgent questions about the role of journalists as citizens and participants in the world around them.
Just the Facts: How "Objectivity" Came to Define American Journalism
by David T.Z. MindichDraws a history of journalism's most respected tenet—objectivityIf American journalism were a religion, as it has been called, then its supreme deity would be "objectivity." The high priests of the profession worship the concept, while the iconoclasts of advocacy journalism, new journalism, and cyberjournalism consider objectivity a golden calf. Meanwhile, a groundswell of tabloids and talk shows and the increasing infringement of market concerns make a renewed discussion of the validity, possibility, and aim of objectivity a crucial pursuit. Despite its position as the orbital sun of journalistic ethics, objectivity—until now—has had no historian. David T. Z. Mindich reaches back to the nineteenth century to recover the lost history and meaning of this central tenet of American journalism. His book draws on high profile cases, showing the degree to which journalism and its evolving commitment to objectivity altered–and in some cases limited—the public's understanding of events and issues. Mindich devotes each chapter to a particular component of this ethic–detachment, nonpartisanship, the inverted pyramid style, facticity, and balance. Through this combination of history and cultural criticism, Mindich provides a profound meditation on the structure, promise, and limits of objectivity in the age of cybermedia.
Justice and the Media: Reconciling Fair Trials and A Free Press (Routledge Communication Series)
by Matthew D. BunkerUSE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... The First Amendment right of free speech is a fragile one. Its fragility is found no less in legal opinions than in other, less specialized forms of public discourse. Both its fragility and its sometimes surprising resiliency are reflected in this book. It provides an examination of how the U.S. Supreme Court has dealt with the problem of restrictions on media coverage of the criminal justice system, as well as how lower courts have interpreted the law created by the Supreme Court. The author explores the degree to which the Court has created a coherent body of law that protects free expression values while permitting reasonable government regulation, and examines the Supreme Court's jurisprudence concerning prior restraints, post-publication sanctions on the press, and their right of access to criminal proceedings. This is a study of the evolution of constitutional doctrine -- particularly when transported from the rarefied air of the Supreme Court to lower court judges who may not share the values of the jurists above them in the judicial hierarchy. The book's greatest strength lies in its thorough analysis and critique of how judges apply First Amendment doctrine to the complex problem of providing for both a "free press" and "fair trials." Much of the available literature on this topic focuses on legal doctrine, but with attention to the legal rules that emerge from the courts, rather than examining and critiquing the judicial techniques that produce those rules. Moreover, although a significant body of scholarship has explored Supreme Court doctrine, this work is one of the few that trace the influence of those doctrines through lower federal court decisions. The hope is to produce a reasonably accurate -- if partial -- picture of how intermediate appellate and trial courts use U.S. Supreme Court doctrine to decide First Amendment cases. Note: This book is necessarily influenced by the 'round-the-clock' press coverage of the recent O.J. Simpson trial. Although the Simpson case did not make new law, the trial and its outcome seem to be -- at this writing -- an inescapable part of how many people think about these issues. The simple truth, however, is that the Simpson case was an anomaly that has little relation to the everyday concerns of media coverage of the criminal justice system. While the venerable "parade of horribles" can be an effective strategy for the legal advocate, it is not always the ideal way to address larger concerns, particularly when fundamental rights are at stake.
Justifying War
by David Welch Jo FoxA new assessment of the debates about Just War in the twentieth and twenty-first centuries, from the imperial wars of the nineteenth century through the age of total war, the evolution of human rights discourse and international law, to proportionality during the Cold War and the redefinition of authority with the ascendancy of terror groups.
K-pop Dance: Fandoming Yourself on Social Media
by Chuyun OhThis book is about K-pop dance and the evolution and presence of its dance fandom on social media. Based on five years of ethnographic fieldwork, interviews, choreography, and participation-observation with 40 amateur and professional K-pop dancers in New York, California, and Seoul, the book traces the evolution of K-pop dance from the 1980s to the 2020s and explains its distinctive feature called ‘gestural point choreography’ – front-driven, two-dimensional, decorative and charming movements of the upper body and face – as an example of what the author theorizes as ‘social media dance.’ It also explores K-pop cover dance as a form of intercultural performance, suggesting that, by imitating and idolizing K-pop dance, fans are eventually ‘fandoming’ themselves and their bodies. Presenting an ethnographic study of K-pop dance and its fandom, this book will be a valuable resource for students and scholars of Media Studies, Korean Studies, Performance Studies, and Dance.
KI als Zukunftsmotor für Verlage: Potenziale und Fallbeispiele für KI-Anwendungen in der Buchbranche
by Okke SchlüterGenerative KI ist ein Game Changer für Verlage. Wie aber sollten Verlage darauf reagieren? Da in der Publishing-Branche Daten eine wichtige Rolle spielen, können KI-Technologien auch hier wertvolle Beiträge leisten. Diese Innovationen sichern gleichzeitig die Zukunft der Verlagsbranche gegenüber globalen Tech-Konzernen ab, die selbst Publishing anbieten. Ziel des Bandes ist es daher, über konkrete Potenziale in Verlagen zu sprechen, seien es z. B. Manuskriptarbeit, Marketingkommunikation oder Nachauflagen. Mit einer Einführung in KI, drei konkreten Fallbeispielen und einer Potenzialanalyse zu ChatGPT.