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Introducing Microsoft® WebMatrix™
by Laurence MoroneyYour first look at the easy-to-use tools for building your own data-driven website Get a running start with Microsoft WebMatrix--the free, downloadable web development solution featuring all the tools you need for server-side programming. This practical book introduces the templates, helper libraries, and other tools in WebMatrix for building and customizing a data-driven site--including techniques for adding video, email, web forms, and other features. Learn how easy it can be to create a dynamic web presence for your small business or organization with WebMatrix. Get early, expert insights to help you: Write server-side code with either Microsoft ASP.NET or PHP Build a database application that lets you create, retrieve, update, and delete records Deliver video on your site with Microsoft Silverlight® or HTML5 Add simple email functions--or build your own email application Accept payments on your site with PayPal Capture user input by building web forms and controls Set up an application to promote your site through social networking Create a site with WordPress, and discover how to use other PHP-based web applications Get code samples on the web. For system requirements, see the Introduction.
Introducing Public Relations: Theory and Practice
by Keith ButterickIntroducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Introducing Sociolinguistics
by Miriam MeyerhoffThis second edition of Miriam Meyerhoff's highly successful textbook is supported by the Routledge Sociolinguistics Reader and online resources common to both books. It provides a solid, up-to-date appreciation of the interdisciplinary nature of the field covering foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity. New features of the second edition: a wider range of approaches to politeness theory incorporating an international range of research expanded sections on multi-lingualism and code-switching, social class, dialect contact and tracking change over time linkage to the new Routledge Sociolinguistics Reader which can be used alongside this textbook, allowing students to supplement and build on material covered in the textbook. a shared website serving both Reader and Textbook which includes web- and video-links, interactive exercises and an expanded online glossary at: www.routledge.com/textbooks/meyerhoff a refreshed text design to assist navigation through textbook and reader. Each chapter includes exercises that enable readers to engage critically with the text, break-out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics.
Introducing Sociolinguistics
by Miriam MeyerhoffThis third edition of Miriam Meyerhoff’s highly successful textbook provides a solid, up-to-date appreciation of the interdisciplinary nature of the field and covers foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity. New features of the third edition: Every chapter has been revised and updated with current research in the field, including material on sexuality, polylanguaging and lifespan change; Additional Connections with theory and Facts: No, really? are included throughout; Data from sign languages, historical linguistics and Asia-Pacific sociolinguistics have been revised and expanded; A brand new companion website featuring more examples and exercises can be found at www.routledge.com/textbooks/meyerhoff. Chapters include exercises that enable readers to engage critically with the text, break-out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics. It can also be used in conjunction with The Routledge Sociolinguistics Reader, Doing Sociolinguistics and the online resources shared by all three books.
Introducing Spoken Dialogue Systems into Intelligent Environments
by Wolfgang Minker Tobias HeinrothIntroducing Spoken Dialogue Systems into Intelligent Environments outlines the formalisms of a novel knowledge-driven framework for spoken dialogue management and presents the implementation of a model-based Adaptive Spoken Dialogue Manager(ASDM) called OwlSpeak. The authors have identified three stakeholders that potentially influence the behavior of the ASDM: the user, the SDS, and a complex Intelligent Environment (IE) consisting of various devices, services, and task descriptions. The theoretical foundation of a working ontology-based spoken dialogue description framework, the prototype implementation of the ASDM, and the evaluation activities that are presented as part of this book contribute to the ongoing spoken dialogue research by establishing the fertile ground of model-based adaptive spoken dialogue management. This monograph is ideal for advanced undergraduate students, PhD students, and postdocs as well as academic and industrial researchers and developers in speech and multimodal interactive systems.
Introducing the Language of the News: A Student's Guide
by M. Grazia BusaIntroducing the Language of the News is a comprehensive introduction to the language of news reporting. Assuming no prior knowledge of linguistics, the book provides an accessible analysis of the processes that produce news language, and discusses how different linguistic choices promote different interpretations of news texts. Key features include: comprehensive coverage of both print and online news, including news design and layout, story structure, the role of headlines and leads, style, grammar and vocabulary a range of contemporary examples in the international press, from the 2012 Olympics, to political events in China and the Iraq War. chapter summaries, activities, sample analyses and commentaries, enabling students to undertake their own analyses of news texts a companion website with extra activities, further readings and web links. Written by an experienced researcher and teacher, this book is essential reading for students studying English language and linguistics, media and communication studies, and journalism.
Introducing Translation Studies: Theories and Applications
by Jeremy MundayIntroducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fourth edition has been fully revised and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of García Márquez and Proust, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary and discussion points and exercises. NEW FEATURES IN THIS FOURTH EDITION INCLUDE: new material to keep up with developments in research and practice, including the sociology of translation, multilingual cities, translation in the digital age and specialized, audiovisual and machine translation revised discussion points and updated figures and tables new, in-chapter activities with links to online materials and articles to encourage independent research an extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and powerpoint slides for teacher support This is a practical, user-friendly textbook ideal for students and researchers on courses in Translation and Translation Studies.
Introducing Translation Studies: Theories and Applications
by Jeremy Munday Sara Ramos Pinto Jacob BlakesleyIntroducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fifth edition has been fully revised, and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of Proust and the theatre of Shakespeare, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary, and discussion points and exercises. New features in this fifth edition include: New material to keep up with developments in research and practice; this includes the sociology of translation chapter, where a new case study employs a Bourdieusian approach; there is also newly structured discussion on translation in the digital age, and audiovisual and machine translation; Revised discussion points and updated figures and tables; New in-chapter activities with links in the enhanced ebook to online materials and articles to encourage independent research; An extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and PowerPoint slides for teacher support. This is a practical, user-friendly textbook ideal for students and researchers on courses in translation and translation studies.
Introduction to Advertising: Understanding and Managing the Advertising Process
by Emmanuel MogajiThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Introduction to Analog and Digital Communication
by M. A. Bhagyaveni R. Kalidoss K. S. VishvaksenanThis book primarily focuses on the design of analog and digital communication systems; and has been structured to cater to the second year engineering undergraduate students of Computer Science, Information Technology, Electrical Engineering and Electronics and Communication departments. For better understanding, the basics of analog communication systems are outlined before the digital communication systems section. The content of this book is also suitable for the students with little knowledge in communication systems. The book is divided into five modules for efficient presentation, and it provides numerous examples and illustrations for the detailed understanding of the subject, in a thorough manner.
Introduction to Ansible Network Automation: A Practical Primer
by Brendan Choi Erwin MedinaThis book provides a comprehensive learning journey aimed at helping you master Ansible and efficiently automate a range of enterprise network devices, such as routers, switches, firewalls, Wireless LAN Controller (WLC), and Linux servers. Introduction to Ansible Network Automation combines the fundamentals of three books into one, covering basics of Linux administration, Ansible concepts, and Ansible network automation. Authors Brendan Choi and Erwin Medina have created a structured learning path that starts with the fundamentals and allows you to progressively enhance your skill sets with each chapter. Part I serves as an Ansible primer, guiding you through Linux basics using WSL on Windows 11 and assisting in the setup of your learning environment. Part II covers essential Ansible concepts through practical lab activities involving four Linux servers. In Part III, you will learn how to apply your Linux skills from Part I and the concepts from Part II to real-world scenarios by creating Ansible automation YAML scripts. What sets this book apart is its unique focus on Ansible and Network Automation, combined with a strong emphasis on understanding Linux. It is specifically designed for novice network automation engineers and students, assuming no prior Linux expertise, and provides first-hand experience starting from scratch. It also offers practical insights by sharing real-life examples of Ansible playbooks derived from production enterprise infrastructure, allowing you to gain an understanding of how Ansible can be effectively applied in real-world enterprise network environments. Upon completion of this book, you will have developed foundational skills in Ansible network automation and general Linux administration, and will understand how to apply this newly acquired knowledge to real-life scenarios. What You Will Learn Develop a comprehensive understanding of Ansible and its essential concepts for automating enterprise network devices and applying them to real-world scenariosMaster the basics of Ansible operations within Linux automation and progress to applying Ansible concepts specifically to network device automationExecute Ansible ad-hoc commands and playbooks for a range of network operational tasks, including configuration management, software and system updates, and upgradesWork with real-life examples of Ansible playbooks derived from actual enterprise infrastructure, gaining practical experience in writing Ansible YAML scriptsAcquire the skills to automate network operations using Ansible, streamline network management processes, and replace manual-driven tasks with directives in Ansible playbooks Who is This Book For Network, security, UC and systems engineers, as well as technical leaders, IT managers and network students.
An Introduction to Audio Description: A practical guide (Translation Practices Explained)
by Louise FryerAn Introduction to Audio Description is the first comprehensive, user-friendly student guide to the theory and practice of audio description, or media narration, providing readers with the skills needed for the effective translation of images into words for the blind and partially-sighted. A wide range of examples – from film to multimedia events and touch tours in theatre, along with comments throughout from audio description users, serve to illustrate the following key themes: the history of audio description the audience the legal background how to write, prepare and deliver a script. Covering the key genres of audio description and supplemented with exercises and discussion points throughout, this is the essential textbook for all students and translators involved in the practice of audio description. Accompanying film clips are also available at: https://www.routledge.com/products/9781138848177 and on the Routledge Translation Studies Portal: http://cw.routledge.com/textbooks/translationstudies/.
Introduction to Audiovisual Archives
by Peter StockingerToday, audiovisual archives and libraries have become very popular especially in the field of collecting, preserving and transmitting cultural heritage. However, the data from these archives or libraries – videos, images, sound tracks, etc. – constitute as such only potential cognitive resources for a given public (or "target community"). They have to undergo more or less significant qualitative transformations in order to become user- or community-relevant intellectual goods. These qualitative transformations are performed through a series of concrete operations such as: audiovisual text segmentation, content description and indexing, pragmatic profiling, translation, etc. These and other operations constitute what we call the semiotic turn in dealing with digital (audiovisual) texts, corpora of texts or even entire (audiovisual) archives and libraries. They demonstrate practically and theoretically the well-known "from data to meta-data" or "from (simple) information to (relevant) knowledge" problem – a problem that obviously directly influences the effective use, the social impact and relevancy and therefore also the future of digital knowledge archives.It constitutes, indeed, the heart of a diversity of important R&D programs and projects all over the world.
An Introduction to Auditory Processing Disorders in Children
by Teralandur K. ParthasarathyAuditory processing in children (APD) comprises an increasingly important clinical area within the broad field of communication disorders. This new textbook presents the major advances in the assessment and management of APD. The chapter authors, highly regarded clinicians and researchers from diverse professional groups, contribute an impressive breadth of knowledge to explain and demystify APD. This text will be useful to students of speech language pathology and audiology, as well as professionals in those fields.
An Introduction to Cellular Network Analysis Using Stochastic Geometry (Synthesis Lectures on Learning, Networks, and Algorithms)
by Jeffrey G. Andrews Abhishek K. Gupta Ahmad Alammouri Harpreet S. DhillonThis book provides an accessible yet rigorous first reference for readers interested in learning how to model and analyze cellular network performance using stochastic geometry. In addition to the canonical downlink and uplink settings, analyses of heterogeneous cellular networks and dense cellular networks are also included. For each of these settings, the focus is on the calculation of coverage probability, which gives the complementary cumulative distribution function (ccdf) of signal-to-interference-and-noise ratio (SINR) and is the complement of the outage probability. Using this, other key performance metrics, such as the area spectral efficiency, are also derived. These metrics are especially useful in understanding the effect of densification on network performance. In order to make this a truly self-contained reference, all the required background material from stochastic geometry is introduced in a coherent and digestible manner.This Book:Provides an approachable introduction to the analysis of cellular networks and illuminates key system dependenciesFeatures an approach based on stochastic geometry as applied to cellular networks including both downlink and uplinkFocuses on the statistical distribution of signal-to-interference-and-noise ratio (SINR) and related metrics
An Introduction to Children With Autism
by Tammy D. BarryThis new series offers timesaving books on critical topics for educating students with autism spectrum disorders. The four books in this series are filled with practical information and advice, thus making them an ideal resource for classroom teachers, preservice teachers, and graduate students. This introductory text in the series provides an overview of the characteristics of children with autism, the symptoms associated with autism, and the general nature of autism. An explanation of the autism spectrum and the culture of autism also are presented.
Introduction to Clinical Methods In Communication Disorders Third Edition
by Rhea PaulThe bestselling core textbook on communication disorders is better than ever with this new third edition, thoroughly revised and based on updated ASHA standards. Covering a broad range of disorders and developmental levels, this text gives future professionals up-to-date guidance on evidence-based practice from more than 20 academics and working clinicians. Preservice SLPs and audiologists will get a comprehensive guide to contemporary clinical practice--one they will use for the rest of their careers to provide the best possible services for people with communication disorders. An essential text for all students in clinical methods courses and a reliable reference for practicing professionals!
Introduction to Cognition and Communication
by Keith Stenning Alex Lascarides Jo CalderThis introduction to the interdisciplinary study of cognition takes the novel approach of bringing several disciplines to bear on the subject of communication. Using the perspectives of linguistics, logic, AI, philosophy, and psychology--the component fields of cognitive science--to explore topics in human communication in depth, the book shows readers and students from any background how these disciplines developed their distinctive views, and how those views interact. The book introduces some sample phenomena of human communication that illustrate the approach of cognitive science in understanding the mind, and then considers theoretical issues, including the relation of logic and computation and the concept of representation. It describes the development of a model of natural language and explores the link between an utterance and its meaning and how this can be described in a formal way on the basis of recent advances in AI research. It looks at communication employing graphical messages and the similarities and differences between language and diagrams. Finally, the book considers some general philosophical critiques of computational models of mind. The book can be used at a number of different levels. A glossary, suggestions for further reading, and a Web site with multiple-choice questions are provided for nonspecialist students; advanced students can supplement the material with readings that take the topics into greater depth.
An Introduction to Communication
by Lynn H. Turner Richard WestPrioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication.
Introduction to Communication Disorders: A Lifespan Evidence-Based Perspective
by Robert E. Owens Kimberly A. Farinella Dale Evan MetzA clear, comprehensive introduction to communication sciences and disorders Introduction to Communication Disorders: A Lifespan Evidence-Based Perspective presents recent advances in the assessment and treatment of communication disorders in a highly readable manner. Each chapter is concise, yet comprehensive-striking a just right balance of information appropriate for introductory-level students. Readers gain a basic foundation in the areas of anatomy and physiology of speech and hearing, and an overview of the various disorders that affect voice, fluency, articulation, language, cognition, swallowing, and hearing across the lifespan. Updated case studies, evidence-based practice summary boxes, and new medically based photographs help students bridge the gap between theory and clinical application.
Introduction to Communication Systems
by Upamanyu MadhowShowcasing the essential principles behind modern communication systems, this accessible undergraduate textbook provides a solid introduction to the foundations of communication theory. Carefully selected topics introduce students to the most important and fundamental concepts, giving students a focused, in-depth understanding of core material, and preparing them for more advanced study. Abstract concepts are introduced to students 'just in time' and reinforced by nearly 200 end-of-chapter exercises, alongside numerous MATLAB code fragments, software problems and practical lab exercises, firmly linking the underlying theory to real-world problems, and providing additional hands-on experience. Finally, an accessible lecture-style organisation makes it easy for students to navigate to key passages, and quickly identify the most relevant material. Containing material suitable for a one- or two-semester course, and accompanied online by a password-protected solutions manual and supporting instructor resources, this is the perfect introductory textbook for undergraduate students studying electrical and computer engineering.
Introduction to Communications Technologies: A Guide for Non-Engineers, Third Edition
by Stephan Jones Ronald J. Kovac Frank M. GroomThanks to the advancement of faster processors within communication devices, there has been a rapid change in how information is modulated, multiplexed, managed, and moved. While formulas and functions are critical in creating the granular components and operations of individual technologies, understanding the applications and their purposes in the
Introduction To Computer Mediated Communication: A Functional Approach
by Kenneth L. Lachlan Nicholas D. Bowman David WestermanIntroduction to Computer Mediated Communication: A Functional Approach helps the reader reconsider their standing assumptions about the uses and functions of new media technologies. Technology in general, and computer mediated communication (CMC) technologies specifically, are tools that serve a distinctly human function: to help people communicate with one another. Rather than focus on the nature of the medium itself and what sets it apart from more "traditional" media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals.
Introduction to Corporate Communication: Case Studies from India
by Charu Lata Singh Mona GuptaThis book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
An Introduction to Cyber Analysis and Targeting
by Jerry M. CouretasThis book provides a comprehensive view of cyber operations, analysis and targeting, including operational examples viewed through a lens of conceptual models available in current technical and policy literature. Readers will gain a better understanding of how the current cyber environment developed, as well as how to describe it for future defense. The author describes cyber analysis first as a conceptual model, based on well-known operations that span from media to suspected critical infrastructure threats. He then treats the topic as an analytical problem, approached through subject matter interviews, case studies and modeled examples that provide the reader with a framework for the problem, developing metrics and proposing realistic courses of action. Provides first book to offer comprehensive coverage of cyber operations, analysis and targeting;Pulls together the various threads that make up current cyber issues, including information operations to confidentiality, integrity and availability attacks;Uses a graphical, model based, approach to describe as a coherent whole the development of cyber operations policy and leverage frameworks;Provides a method for contextualizing and understanding cyber operations.