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Introducing Communication Theory: Analysis And Application
by Lynn Turner Richard WestThis text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.
Introducing Communication Theory: Analysis and Application
by Richard WestIntroducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.
Introducing Corpus-based Translation Studies
by Kaibao HuThe book addresses different areas of corpus-based translation studies, including corpus-based study of translation features, translator's style, norms of translation, translation practice, translator training and interpreting. It begins by tracing the development of corpus-based translation studies and introducing the compilation of different types of corpora for translation research. The use of corpora in different research areas is then discussed in detail, and the implications and limitations of corpus-based translation studies are addressed. Featuring the use of figures, tables, illustrations and case studies, as well as discussion of methodological issues, the book offers a practical guide to corpus-based translation. It will be of interest to postgraduate students and professionals who are interested in translation studies, interpreting studies or computer-aided translation.
Introducing Language and Intercultural Communication
by Jane JacksonIntroducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.
Introducing Language and Intercultural Communication
by Jane JacksonIntroducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to become more attuned to power relations and the ways in which sociopolitical forces can influence language choice/attitudes and the intercultural communication process. Features new to this edition include: Revised in-text discussion questions and the introduction of multiple exercises and examples that aim to engage students and provide a more interactive experience; New material that takes account of key social, cultural, and political events such as the refugee crisis, Brexit and the rise of populism in many parts of the world Updated theoretical constructs that reflect recent trends in this area of study such as criticality in intercultural communication An updated Companion Website featuring suggested readings, links to media resources and real-world intercultural scenarios for students, as well as additional in-depth instructor resources featuring test materials, PowerPoints, key terms, extended chapter outlines, and sample assignments and syllabi Refreshed references and glossary to enhance understanding of key terms and concepts. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Introducing Language and Intercultural Communication
by Jane JacksonThis fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language use and intercultural communication in diverse settings. Readers will learn to become more attuned to power relations and the ways in which a complex mix of internal and external factors can influence language choice/attitudes, the intercultural communication process, and intercultural relationship building. Features new to this edition include: ‘pause and reflect’ boxes and images throughout each chapter that encourage meaning making and connections between theories and practice dialogues and student accounts of intercultural experiences that link theories with real-life applications discussion questions, journal jumpstarts, and suggested activities at the end of each chapter to engage students and provide a more interactive experience new material that takes account of key social, cultural, and political events, such as the COVID-19 pandemic, the refugee crisis, the climate emergency, and the rise of populism updated theoretical constructs that reflect recent developments in this area of study, such as criticality and reflexivity in intercultural communication refreshed references and glossary to enhance understanding of key terms and concepts revised and updated Instructor and Student Resources, including recommended resources on intercultural pedagogy, sample course schedules and assignments, in-depth chapter-specific resources, and a test bank revised and updated student resources, including suggested readings and links to online resources, key terms for each chapter, e-flash cards, study quizzes, and a glossary This is the essential textbook for introductory courses in language and intercultural communication within applied linguistics and communication studies.
Introducing Language in Use: A Course Book
by Aileen Bloomer Christopher J. Hall Patrick Griffiths Andrew John MerrisonIntroducing Language in Use, second edition, provides a lively and accessible introduction to the study of language and linguistics. Drawing on a vast range of data and examples of language in its many forms, this book provides students with the tools they need to analyse real language in diverse contexts. The second edition of this best-selling textbook has been fully revised and updated with entirely new chapters on Phonology and Sociolinguistics, two separate chapters on syntax and grammar, completely rewritten chapters on Multilingualism, Psycholinguistics and World Englishes, and a greater focus on corpus linguistics. Introducing Language in Use: covers all the core areas and topics of language study, including semiotics, communication, grammar, phonetics, phonology, words, semantics, variety in language, history of English, world Englishes, multilingualism, psycholinguistics, sociolinguistics, language acquisition, conversation analysis, pragmatics and politeness adopts a 'how to' approach, encouraging students to apply their knowledge as they learn it draws on examples of language from around the world in forms ranging from conversation to advertising and text messaging, always giving precedence to real language in use includes activities throughout the text and an extensive glossary of terms The book is supported by a companion website offering a wealth of additional resources including commentaries on the activities in the book, suggested further reading and references, links to useful websites, more texts to analyse, additional web activities, 'fun with language' exercises, discussion questions and an additional 'Language in Education' chapter. This is an essential coursebook for all introductory courses in English language, communication and linguistics. Visit the companion website at www.routledge.com/cw/merrison
Introducing Microsoft® WebMatrix™
by Laurence MoroneyYour first look at the easy-to-use tools for building your own data-driven website Get a running start with Microsoft WebMatrix--the free, downloadable web development solution featuring all the tools you need for server-side programming. This practical book introduces the templates, helper libraries, and other tools in WebMatrix for building and customizing a data-driven site--including techniques for adding video, email, web forms, and other features. Learn how easy it can be to create a dynamic web presence for your small business or organization with WebMatrix. Get early, expert insights to help you: Write server-side code with either Microsoft ASP.NET or PHP Build a database application that lets you create, retrieve, update, and delete records Deliver video on your site with Microsoft Silverlight® or HTML5 Add simple email functions--or build your own email application Accept payments on your site with PayPal Capture user input by building web forms and controls Set up an application to promote your site through social networking Create a site with WordPress, and discover how to use other PHP-based web applications Get code samples on the web. For system requirements, see the Introduction.
Introducing Multimodality
by Carey Jewitt Jeff Bezemer Kay O'HalloranThis accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources are available on the Student and Instructor website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Introducing Public Relations: Theory and Practice
by Keith ButterickIntroducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Introducing Sociolinguistics
by Miriam MeyerhoffThis second edition of Miriam Meyerhoff's highly successful textbook is supported by the Routledge Sociolinguistics Reader and online resources common to both books. It provides a solid, up-to-date appreciation of the interdisciplinary nature of the field covering foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity. New features of the second edition: a wider range of approaches to politeness theory incorporating an international range of research expanded sections on multi-lingualism and code-switching, social class, dialect contact and tracking change over time linkage to the new Routledge Sociolinguistics Reader which can be used alongside this textbook, allowing students to supplement and build on material covered in the textbook. a shared website serving both Reader and Textbook which includes web- and video-links, interactive exercises and an expanded online glossary at: www.routledge.com/textbooks/meyerhoff a refreshed text design to assist navigation through textbook and reader. Each chapter includes exercises that enable readers to engage critically with the text, break-out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics.
Introducing Sociolinguistics
by Miriam MeyerhoffThis third edition of Miriam Meyerhoff’s highly successful textbook provides a solid, up-to-date appreciation of the interdisciplinary nature of the field and covers foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity. New features of the third edition: Every chapter has been revised and updated with current research in the field, including material on sexuality, polylanguaging and lifespan change; Additional Connections with theory and Facts: No, really? are included throughout; Data from sign languages, historical linguistics and Asia-Pacific sociolinguistics have been revised and expanded; A brand new companion website featuring more examples and exercises can be found at www.routledge.com/textbooks/meyerhoff. Chapters include exercises that enable readers to engage critically with the text, break-out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics. It can also be used in conjunction with The Routledge Sociolinguistics Reader, Doing Sociolinguistics and the online resources shared by all three books.
Introducing Spoken Dialogue Systems into Intelligent Environments
by Wolfgang Minker Tobias HeinrothIntroducing Spoken Dialogue Systems into Intelligent Environments outlines the formalisms of a novel knowledge-driven framework for spoken dialogue management and presents the implementation of a model-based Adaptive Spoken Dialogue Manager(ASDM) called OwlSpeak. The authors have identified three stakeholders that potentially influence the behavior of the ASDM: the user, the SDS, and a complex Intelligent Environment (IE) consisting of various devices, services, and task descriptions. The theoretical foundation of a working ontology-based spoken dialogue description framework, the prototype implementation of the ASDM, and the evaluation activities that are presented as part of this book contribute to the ongoing spoken dialogue research by establishing the fertile ground of model-based adaptive spoken dialogue management. This monograph is ideal for advanced undergraduate students, PhD students, and postdocs as well as academic and industrial researchers and developers in speech and multimodal interactive systems.
Introducing the Language of the News: A Student's Guide
by M. Grazia BusaIntroducing the Language of the News is a comprehensive introduction to the language of news reporting. Assuming no prior knowledge of linguistics, the book provides an accessible analysis of the processes that produce news language, and discusses how different linguistic choices promote different interpretations of news texts. Key features include: comprehensive coverage of both print and online news, including news design and layout, story structure, the role of headlines and leads, style, grammar and vocabulary a range of contemporary examples in the international press, from the 2012 Olympics, to political events in China and the Iraq War. chapter summaries, activities, sample analyses and commentaries, enabling students to undertake their own analyses of news texts a companion website with extra activities, further readings and web links. Written by an experienced researcher and teacher, this book is essential reading for students studying English language and linguistics, media and communication studies, and journalism.
Introducing Translation Studies: Theories and Applications
by Jeremy MundayIntroducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fourth edition has been fully revised and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of García Márquez and Proust, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary and discussion points and exercises. NEW FEATURES IN THIS FOURTH EDITION INCLUDE: new material to keep up with developments in research and practice, including the sociology of translation, multilingual cities, translation in the digital age and specialized, audiovisual and machine translation revised discussion points and updated figures and tables new, in-chapter activities with links to online materials and articles to encourage independent research an extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and powerpoint slides for teacher support This is a practical, user-friendly textbook ideal for students and researchers on courses in Translation and Translation Studies.
Introducing Translation Studies: Theories and Applications
by Jeremy Munday Sara Ramos Pinto Jacob BlakesleyIntroducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fifth edition has been fully revised, and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of Proust and the theatre of Shakespeare, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary, and discussion points and exercises. New features in this fifth edition include: New material to keep up with developments in research and practice; this includes the sociology of translation chapter, where a new case study employs a Bourdieusian approach; there is also newly structured discussion on translation in the digital age, and audiovisual and machine translation; Revised discussion points and updated figures and tables; New in-chapter activities with links in the enhanced ebook to online materials and articles to encourage independent research; An extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and PowerPoint slides for teacher support. This is a practical, user-friendly textbook ideal for students and researchers on courses in translation and translation studies.
Introduction to Advertising: Understanding and Managing the Advertising Process
by Emmanuel MogajiThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Introduction to Analog and Digital Communication
by M. A. Bhagyaveni R. Kalidoss K. S. VishvaksenanThis book primarily focuses on the design of analog and digital communication systems; and has been structured to cater to the second year engineering undergraduate students of Computer Science, Information Technology, Electrical Engineering and Electronics and Communication departments. For better understanding, the basics of analog communication systems are outlined before the digital communication systems section. The content of this book is also suitable for the students with little knowledge in communication systems. The book is divided into five modules for efficient presentation, and it provides numerous examples and illustrations for the detailed understanding of the subject, in a thorough manner.
Introduction to Ansible Network Automation: A Practical Primer
by Brendan Choi Erwin MedinaThis book provides a comprehensive learning journey aimed at helping you master Ansible and efficiently automate a range of enterprise network devices, such as routers, switches, firewalls, Wireless LAN Controller (WLC), and Linux servers. Introduction to Ansible Network Automation combines the fundamentals of three books into one, covering basics of Linux administration, Ansible concepts, and Ansible network automation. Authors Brendan Choi and Erwin Medina have created a structured learning path that starts with the fundamentals and allows you to progressively enhance your skill sets with each chapter. Part I serves as an Ansible primer, guiding you through Linux basics using WSL on Windows 11 and assisting in the setup of your learning environment. Part II covers essential Ansible concepts through practical lab activities involving four Linux servers. In Part III, you will learn how to apply your Linux skills from Part I and the concepts from Part II to real-world scenarios by creating Ansible automation YAML scripts. What sets this book apart is its unique focus on Ansible and Network Automation, combined with a strong emphasis on understanding Linux. It is specifically designed for novice network automation engineers and students, assuming no prior Linux expertise, and provides first-hand experience starting from scratch. It also offers practical insights by sharing real-life examples of Ansible playbooks derived from production enterprise infrastructure, allowing you to gain an understanding of how Ansible can be effectively applied in real-world enterprise network environments. Upon completion of this book, you will have developed foundational skills in Ansible network automation and general Linux administration, and will understand how to apply this newly acquired knowledge to real-life scenarios. What You Will Learn Develop a comprehensive understanding of Ansible and its essential concepts for automating enterprise network devices and applying them to real-world scenariosMaster the basics of Ansible operations within Linux automation and progress to applying Ansible concepts specifically to network device automationExecute Ansible ad-hoc commands and playbooks for a range of network operational tasks, including configuration management, software and system updates, and upgradesWork with real-life examples of Ansible playbooks derived from actual enterprise infrastructure, gaining practical experience in writing Ansible YAML scriptsAcquire the skills to automate network operations using Ansible, streamline network management processes, and replace manual-driven tasks with directives in Ansible playbooks Who is This Book For Network, security, UC and systems engineers, as well as technical leaders, IT managers and network students.
An Introduction to Audio Description: A practical guide (Translation Practices Explained)
by Louise FryerAn Introduction to Audio Description is the first comprehensive, user-friendly student guide to the theory and practice of audio description, or media narration, providing readers with the skills needed for the effective translation of images into words for the blind and partially-sighted. A wide range of examples – from film to multimedia events and touch tours in theatre, along with comments throughout from audio description users, serve to illustrate the following key themes: the history of audio description the audience the legal background how to write, prepare and deliver a script. Covering the key genres of audio description and supplemented with exercises and discussion points throughout, this is the essential textbook for all students and translators involved in the practice of audio description. Accompanying film clips are also available at: https://www.routledge.com/products/9781138848177 and on the Routledge Translation Studies Portal: http://cw.routledge.com/textbooks/translationstudies/.
Introduction to Audiovisual Archives
by Peter StockingerToday, audiovisual archives and libraries have become very popular especially in the field of collecting, preserving and transmitting cultural heritage. However, the data from these archives or libraries – videos, images, sound tracks, etc. – constitute as such only potential cognitive resources for a given public (or "target community"). They have to undergo more or less significant qualitative transformations in order to become user- or community-relevant intellectual goods. These qualitative transformations are performed through a series of concrete operations such as: audiovisual text segmentation, content description and indexing, pragmatic profiling, translation, etc. These and other operations constitute what we call the semiotic turn in dealing with digital (audiovisual) texts, corpora of texts or even entire (audiovisual) archives and libraries. They demonstrate practically and theoretically the well-known "from data to meta-data" or "from (simple) information to (relevant) knowledge" problem – a problem that obviously directly influences the effective use, the social impact and relevancy and therefore also the future of digital knowledge archives.It constitutes, indeed, the heart of a diversity of important R&D programs and projects all over the world.
An Introduction to Auditory Processing Disorders in Children
by Teralandur K. ParthasarathyAuditory processing in children (APD) comprises an increasingly important clinical area within the broad field of communication disorders. This new textbook presents the major advances in the assessment and management of APD. The chapter authors, highly regarded clinicians and researchers from diverse professional groups, contribute an impressive breadth of knowledge to explain and demystify APD. This text will be useful to students of speech language pathology and audiology, as well as professionals in those fields.
An Introduction to Cellular Network Analysis Using Stochastic Geometry (Synthesis Lectures on Learning, Networks, and Algorithms)
by Jeffrey G. Andrews Abhishek K. Gupta Ahmad Alammouri Harpreet S. DhillonThis book provides an accessible yet rigorous first reference for readers interested in learning how to model and analyze cellular network performance using stochastic geometry. In addition to the canonical downlink and uplink settings, analyses of heterogeneous cellular networks and dense cellular networks are also included. For each of these settings, the focus is on the calculation of coverage probability, which gives the complementary cumulative distribution function (ccdf) of signal-to-interference-and-noise ratio (SINR) and is the complement of the outage probability. Using this, other key performance metrics, such as the area spectral efficiency, are also derived. These metrics are especially useful in understanding the effect of densification on network performance. In order to make this a truly self-contained reference, all the required background material from stochastic geometry is introduced in a coherent and digestible manner.This Book:Provides an approachable introduction to the analysis of cellular networks and illuminates key system dependenciesFeatures an approach based on stochastic geometry as applied to cellular networks including both downlink and uplinkFocuses on the statistical distribution of signal-to-interference-and-noise ratio (SINR) and related metrics
An Introduction to Children With Autism
by Tammy D. BarryThis new series offers timesaving books on critical topics for educating students with autism spectrum disorders. The four books in this series are filled with practical information and advice, thus making them an ideal resource for classroom teachers, preservice teachers, and graduate students. This introductory text in the series provides an overview of the characteristics of children with autism, the symptoms associated with autism, and the general nature of autism. An explanation of the autism spectrum and the culture of autism also are presented.
Introduction to Clinical Methods In Communication Disorders Third Edition
by Rhea PaulThe bestselling core textbook on communication disorders is better than ever with this new third edition, thoroughly revised and based on updated ASHA standards. Covering a broad range of disorders and developmental levels, this text gives future professionals up-to-date guidance on evidence-based practice from more than 20 academics and working clinicians. Preservice SLPs and audiologists will get a comprehensive guide to contemporary clinical practice--one they will use for the rest of their careers to provide the best possible services for people with communication disorders. An essential text for all students in clinical methods courses and a reliable reference for practicing professionals!