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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath Dan HeathWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Madison Avenue and the Color Line
by Jason ChambersUntil now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Maecenas
by Peter MountfordWhile much has been written of the importance of Agrippa in Augustus’ rise to power as the first emperor of Rome, Maecenas remains a shadowy figure despite being a vital part in the success of Augustus. After the assassination of Julius Caesar, Maecenas was a vital negotiator between Octavian and Mark Antony in the years leading up to the battle of Actium, and a wise political advisor to Augustus during the early years of the new regime. This is the first biography of Maecenas in English and gives due credit to the stature of Maecenas both as a confidant of the emperor and as patron of the poets Virgil, Horace and Propertius. The book devotes a chapter to each poet’s relationship with Maecenas and the Augustan regime: the chapter on Virgil, while considering his relationship to Maecenas and Augustus, argues that the origins of his choice of Aeneas may lie in Etruria rather than elsewhere, while the chapter on Horace assesses one of the closest documented relationships of Roman history. The chapter on Propertius wrestles with the disparate views of scholars on the question of his relationship with the Augustan regime and argues that, at heart, he remains an Umbrian/Etruscan rather than a Roman. A crucial feature of the book is the provision of 161 texts from ancient Roman and Greek authors which mention Maecenas. Based on sustainable evidence this study of the importance of Maecenas takes scholarship in new and important directions.
Maeve's Times
by Maeve Binchy'Maeve's Times is funny and clever and kind, which are excellent qualities in both books and people' Irish Times'As someone who fell off a chair not long ago trying to hear what they were saying at the next table in a restaurant, I suppose I am obsessively interested in what some might consider the trivia of other people's lives.'Maeve Binchy is well known for her bestselling novels, but for many years Maeve was a journalist. From 'The Student Train' to 'Plane Bores' and 'Bathroom Joggers' to 'When Beckett met Binchy', these articles have all the warmth, wit and humanity of her fiction. Arranged in decades, from the 1960s to the 2000s, and including Maeve's first and last ever piece of writing for the Irish Times, the columns also give a fascinating insight into the author herself.With an introduction written by her husband, the writer Gordon Snell, this collection of timeless writing reminds us of why the leading Irish writer was so universally loved.
Maeve's Times
by Maeve Binchy'Maeve's Times is funny and clever and kind, which are excellent qualities in both books and people' Irish Times'As someone who fell off a chair not long ago trying to hear what they were saying at the next table in a restaurant, I suppose I am obsessively interested in what some might consider the trivia of other people's lives.'Maeve Binchy is well known for her bestselling novels, but for many years Maeve was a journalist. From 'The Student Train' to 'Plane Bores' and 'Bathroom Joggers' to 'When Beckett met Binchy', these articles have all the warmth, wit and humanity of her fiction. Arranged in decades, from the 1960s to the 2000s, and including Maeve's first and last ever piece of writing for the Irish Times, the columns also give a fascinating insight into the author herself.With an introduction written by her husband, the writer Gordon Snell, this collection of timeless writing reminds us of why the leading Irish writer was so universally loved.
Maeve's Times
by Maeve BinchyAs someone who fell off a chair not long ago trying to hear what they were saying at the next table in a restaurant, I suppose I am obsessively interested in what some might consider the trivia of other people's lives.'Maeve Binchy is well-known for her bestselling novels, the most recent of which was A WEEK IN WINTER. But for many years Maeve was a journalist, writing for the IRISH TIMES. From 'The Student Train' to 'Plane Bores' and 'Bathroom Joggers' to 'When Beckett met Binchy', these articles have all the warmth, wit and humanity of her fiction. Arranged in decades, from the 1960s to the 2000s, and including Maeve's first and last ever piece of writing for the IRISH TIMES, the columns also give a fascinating insight into the author herself.With an introduction written by her husband, the writer Gordon Snell, this collection of timeless writing reminds us of why the leading Irish writer was so universally loved.Read by Kate Binchy(p) 2013 Orion Publishing Group
Mafia Cop Killers in Akron: The Gang War before Prohibition (True Crime)
by Mark J. PriceFrom 1917 to 1919, terror struck the streets of Akron. As soldiers marched off to World War I and Spanish influenza ravaged the community, police officers faced a sinister threat. Murderous kingpin Rosario Borgia placed a bounty on officers' heads for interfering with his criminal enterprises. Gangsters gunned down seven cops, killing five, in a series of brazen attacks over fifteen months. Author Mark J. Price chronicles the crimes, victims, gangsters and the relentless pursuit of justice.
Magazine Editing: In Print and Online
by Paul Bradshaw John MorrishIncluding comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.
Magazine Journalism: Comparative Studies In Magazine Journalism (Journalism Studies: Key Texts)
by Tim Holmes Liz Nice"For those of us who long ago experienced the magazine love-bite and have been battling the prejudice and scant attention shown this beautiful medium ever since, here at last is the book to set the record straight." - Nicholas Brett, Deputy Managing Director, BBC Magazines "At a time when magazines are undergoing active redefinition, this book represents a welcome intervention. It engages with a host of pressing issues in a manner alert to professional priorities while, at the same time, encouraging new ways of thinking about the challenges shaping this fast-moving field. Holmes and Nice are trustworthy guides, taking the reader on what proves to be a fascinating journey." - Stuart Allan, Professor of Journalism, Bournemouth University Magazines are the most successful media format ever to have existed: so begins Magazine Journalism as it traces how magazines arose from their earliest beginnings in 1665 to become the ubiquitous format we know today. This book combats the assumptions among media academics as well as journalists that magazines somehow don't count, and presents a compelling assessment of the development and innovation at the heart of magazine publishing. In magazines we find some of the key debates in journalism, from the genesis of 'marketing to the reader' to feminist history, subcultures and tabloidization. Embedding these questions in a thoroughly historical framework, Holmes and Nice argue for an understanding of magazine journalism as essential in the media landscape. Moving beyond the semiotic and textual analysis so favoured by critics of the past, the authors complete the story with an exploration of the production and consumption of magazines. Drawing on interviews with more than 30 magazine journalists across the industry, what emerges is a story of resilience, innovation and a unique ability to embrace new markets and readerships. Magazine Journalism takes the reader to the heart of key questions in the past, present and future of journalism and is essential reading for students across journalism and the creative industries.
Magazine Writing
by Christopher D. Benson Charles F. WhitakerWhat does it take to launch a career writing for magazines? In this comprehensive, up-to-date introduction to magazine writing, students will learn everything from the initial story pitch all the way through to the final production, taking with them the essential tools and skills they will need for today's rapidly changing media landscape. Written by a team of experienced writers and editors, Magazine Writing teaches the time-tested rules for good writing alongside the modern tools for digital storytelling. From service pieces to profiles, entertainment stories and travel articles, it provides expert guidance on topics such as: developing saleable ideas; appealing to specific segments of the market; navigating a successful pitch; writing and editing content for a variety of areas, including service, profiles, entertainment, travel, human interest and enterprise Chock full of examples of published works, conversations with successful magazine contributors and bloggers, and interviews with working editors, Magazine Writing gives students all the practical and necessary insights they need to jumpstart a successful magazine writing career.
The Magazines Handbook
by Jenny McKayThe Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of ‘new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.
The Magazines Handbook (Media Practice)
by Jenny McKayThe Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career. Chapters include: advice on embarking on a career in magazine journalism; an overview of magazine design and the production process; analysis of the state of the magazine industry today, with a look to its future; a discussion of legal issues related to magazine journalism; a glossary of key terms and recommended reading in every chapter. Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.
Magazinjournalismus im Fernsehen: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)
by Kim Otto Claudio Höll Andreas ElterDas Trainingshandbuch Magazinjournalismus Fernsehen gibt Journalismusstudierenden und Journalistinnen und Journalisten einen Leitfaden zur Produktion eines Fernsehmagazinbeitrags an die Hand. Mit Praxisbeispielen wird gezeigt, wie Magazinjournalismus gelingt, der seine Zuschauer bannt und informiert und so Teil der öffentlichen Debatte wird. Das Trainingshandbuch fokussiert sich auf die Praxis: Von der Themenrecherche über Interviewtechniken bis zum fertigen Beitrag begleitet das Buch Sie in allen Schritten zu Ihrem Fernsehmagazinbeitrag.
Magento 2 Beginners Guide
by Gabriel GuarinoDiscover what you need to know to build your own profitable online stores using the power of Magento 2! About This Book • Set up and manage your very first online store with a friendly and engaging approach using Magento 2 • Create your own shipping rates matrix and connect to shippers such as UPS, FedEx, and USPS • Create reports to track store sales, customer activity, and statistics Who This Book Is For Have you been trying to create a website without luck using different platforms, but have never tried Magento before? Then this book is for you. Familiarity with programming and Magento 1 will help, but is not a prerequisite. What You Will Learn • Build your first web store in Magento 2 • Migrate your development environment to a live store • Configure your Magento 2 web store the right way, so that your taxes are handled properly • Create pages with arbitrary content • Create and manage customer contacts and accounts • Protect Magento instance admin from unexpected intrusions • Set up newsletter and transactional emails so that communication from your website corresponds to the website's look and feel • Make the store look good in terms of PCI compliance In Detail Do you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! You'll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2. We'll introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, we'll show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, we'll get serious and turn your plaything into a real web store, teaching you how to run it for real. Style and approach This book is a step-by-step guide to creating your first online store from scratch using Magento 2.
Magento 2 - Build World-Class online stores
by Bret Williams Fernando J. Miguel Jonathan Bownds Ray Bogman Vladimir KerkhoffCreate rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book • Be proficient in the main functionalities, resources, and system structure of Magento 2 • Get to grips with this practical and hands-on guide to raise your web development skills to the next level • Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn • Install and set up the Magento Ecosystem • Carry out performance adjustments to speed up your Magento system • Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools • Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products • Design custom themes within the Magento 2 framework • Create extensions using Magento 2 • Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products • Magento 2 Development Essentials by Fernando J. Miguel • Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff • Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.
Magento 2 Development Essentials
by Fernando J. MiguelGet up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book * Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions * Be proficient in the main functionalities, resources, and system structure of Magento 2 * Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn * Install and set up the Magento Ecosystem * Choose the best options for Magento's Sell System features * Work with Search Engine Optimization in Magento * Create and customize themes for Magento * Develop extensions for new Magento functionalities * Package extensions to publish in the Magento Connect network * Create Magento solutions for mobile devices * Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Magento 2 Development Quick Start Guide: Build better stores by extending Magento
by Branko AjzeleCreate an interactive online store and customize it further using MagentoKey FeaturesStraightforward guide to developing with MagentoExamples of different types of extensionCustomize the Magento storefront and admin areasBook DescriptionMagento is an open source, enterprise-level e-commerce platform with unlimited scope for customization. This makes it a great choice not only for vendors, but for developers as well.This book guides you through Magento development, teaching you how to develop modules that extend or change its functionality, leading to more flexible and proftable Magento stores. You start with a structural overview of the key Magento development components.You will learn where things such as plugins, events, models, controllers, layouts, and UI components ft into the development landscape. You will go through examples of using these components to extend Magento. As you progress, you will be building a diverse series of small but practical Magento modules.By the end of this book, you will not only have a solid foundation in the Magento development architecture; you will also have practical experience of developing modules to customize and extend Magento stores.What you will learnDevelop a simple shipping moduleBuild admin interfaces with the built-in form and listing UI componentsImplement JavaScript components for improved customer experienceAccommodate vendor needs by adding new catalog-related featuresDevelop your way to a better checkoutImprove customer interaction with new customer-related extensionsCreate new web APIs to make your modules more extensibleWho this book is forThis book is for competent PHP developers, with only basic knowledge of the Magento platform required.
Magento 2 Theme Design - Second Edition
by Richard Carter Fernando J MiguelCreate stunning and responsive Magento 2 themes for your business About This Book * Realize the full potential of theme design in Magento 2 * Design attractive themes for your e-commerce store to make them stand out amongst the crowd * Practical skills and examples ensure you can take what you've learnt to your own projects - limited only by your own creativity! Who This Book Is For This book is for web designers and developers with existing knowledge of CSS, HTML, and XML who wish to create themes for Magento 2. Existing Magento 1.x theme designers who now want to develop themes for Magento 2 will also find this book useful. What You Will Learn * Implement a local development Magento environment * Understand the workings of the Magento theme structure * Edit an existing Magento theme to satisfy your business needs * Create print strategies for the Magento 2.0 theme * Generate specific blocks to improve the Magento 2.0 theme * Explore specific Magento programming Methods to improve the Magento 2.0 theme * Customize the Magento 2.0 admin panel to create a new Magento 2.0 admin theme * Build a Twitter module for Magento 2.0 and integrate Magento 2.0 with social bookmarking In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Using Magento's powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce website. However, because of its powerful features, developing Magento themes is easier said than done. This book aims to leverage the enhancements to theme designing in Magento 2 to the fullest. It will show you how to gear up the performance of your e-commerce website. We begin by introducing Magento 2 and its features along with implementing a local development Magento environment. We then move on to discuss the concepts of the Magento theme structure such as templates, inheritance, customization, and override. Further on, we explore the Magento UI Library, which is a new feature available in Magento 2.0. We will create a new Magento 2.0 theme named MyCake Store using Magento Bootstrap from Maven E-commerce and also create print strategies for the Magento 2.0 theme. We will also create and customize a new theme proposal for the Magento admin panel. At the end, we will integrate Magento 2.0 to Twitter and integrate it with social bookmarking and finally deploy our new Magento 2.0 theme. Style and approach This is a step-by-step guide to customizing the look and feel of your online store by creating stunning and responsive themes from scratch. In addition to creating new themes, the book will also offer guidance on customizing existing themes.
Magento Responsive Theme Design
by Richard CarterThe book consists of a complete step-by-step tutorial that takes you through how to quickly and efficiently build your own responsive Magento theme.This book is for web designers and developers with an existing knowledge of modern HTML and CSS.
La magia de la persuasión
by Pamela Jean Zetina¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados? ¿Te atreves a conocer aquello que activa el interés y la confianza de la gente? ¿Estás listo para retomar el control sobre el impacto que tienes en los demás? Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de manera impactante para influir en las decisiones de los demás, propiciar un ganar-ganar y lograr tus objetivos mientras construyes relaciones sólidas y leales. Todo esto a través de un método probado de 5 pasos acompañado de contenido multimedia, con retos, ejercicios y herramientas en forma de video, audio e infografías que complementarán tu lectura y podrás descargar a lo largo del libro. Otras personalidades han dicho... "En mi trabajo se necesita el conocimiento de mecanismos para seducir al comunicarte, y obviamente creí que me sabía todo. Con la magia de Pamela Jean, volví a reconsiderar lo que había aprendido, afinando y ampliando mi horizonte." Adal Ramones, productor, actor y conductor "Pamela te ayuda a entender de manera estratégica los principios fundamentales de la comunicación, con técnicas y herramientas que se adaptan a distintas especialidades y facilitan el uso correcto de la palabra en la vida cotidiana, académica y laboral. Este libro te demuestra que la comunicación es parte de la magia del ser humano." Federico López Otegui, vicepresidente de La Costeña y presidente del Consejo de la Comunicación "Nunca he conocido a alguien que domine y ponga en práctica el tema de la persuasión como lo hace Pamela. Es peligrosísima [#] sabe cómo hacer que decidas lo que ella necesita, y por si fuera poco# que creas que lo decidiste tú." Yordi Rosado, autor, conductor, productor y locutor
The Magic Language of the Fourth Way: Awakening the Power of the Word
by Pierre BonnasseAn application of Gurdjieffian principles to fully and properly activate the power of language • Explains the relationship between the Gurdjieff enneagram and sacred geometry and harmonics • Shows that the objective power of language--and art and music--lies in the ability to use symbols that will mean precisely the same thing to anyone • Includes a new English translation of René Daumal’s essay “The Holy War” In The Magic Language of the Fourth Way, Pierre Bonnasse applies the esoteric teachings of Fourth Way mystic G. I. Gurdjieff and the insights of initiate René Daumal to show how to fully and properly activate the power of language. Bonnasse shows how words can regain the strange magical powers they possessed in the first days of humanity, when words created the realities of what they described. This is a far cry from today’s world in which even writers lament the impotent nature of language.Bonnasse uses the relationship between the Gurdjieff enneagram and sacred geometry and harmonics to reveal the power given to words by the notes of the scale. He shows not only how to discover the objective power of words but also how to apply the relationship between language and living to maximum effect. He explains that the objective power of language--and art and music--lies in the ability to use symbols that will mean precisely the same thing to anyone. The Magic Language of the Fourth Way serves as a clear and generous introduction to the complexities of Gurdjieffian thought as well as a descriptive how-to manual for Fourth Way aspirants on the uses of objective language for spiritual advancement.
Magic Licking Lollipops: Targeting the l Sound (Speech Bubbles 2)
by Melissa PalmerLynn and Lily love licking lollipops, and lollies of all colours, shapes and sizes. But this time, have they bitten off more than they can chew? This picture book targets the /l/ sound and is part of Speech Bubbles 2, a series of picture books that target specific speech sounds within the story. The series can be used for children receiving speech therapy, for children who have a speech sound delay/disorder, or simply as an activity for children’s speech sound development and/or phonological awareness. They are ideal for use by parents, teachers or caregivers. Bright pictures and a fun story create an engaging activity perfect for sound awareness. Picture books are sold individually, or in a pack. There are currently two packs available – Speech Bubbles 1 and Speech Bubbles 2. Please see further titles in the series for stories targeting other speech sounds.
The Magic Window: American Television ,1939-1953
by Jim Von SchillingFirst published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Magic Words
by Jonah BergerA NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling
by Gabrielle DolanTake control of your brand and your stories for greater success Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick. Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employees and customers your greatest advocates. In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.