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Marketing for Social Change: How to Turn Purpose into Business and Social Impact
by Kian BakhtiariBusiness as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.
Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself
by Brian Salter Nick Smith Eric DaviesMarketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Marketing in Publishing (Blueprint Ser.)
by Patrick Forsyth Robin BirnMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.
Marketing in the Boardroom: Winning the Hearts and Minds of the Board
by Ruth SaundersIt’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Marketing mit Sprachassistenten: So setzen Sie Alexa & Co strategisch erfolgreich ein
by Thomas HörnerLernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen, beispielsweise über das Voice Content Marketing. Kompakt zusammengefasst ermöglicht es eine einfache Umsetzung. Der Autor richtet sich sowohl an Unternehmer als auch an Führungskräfte im Bereich des Marketings.
Marketing mit Sprachassistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein
by Thomas HörnerLernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen, beispielsweise über das Voice Content Marketing. Kompakt zusammengefasst ermöglicht es eine einfache Umsetzung. Der Autor richtet sich sowohl an Unternehmer als auch an Führungskräfte im Bereich des Marketings.
Markets of Dispossession: Ngos, Economic Development, and the State in Cairo
by Julia ElyacharWhat happens when the market tries to help the poor? In many parts of the world today, neoliberal development programs are offering ordinary people the tools of free enterprise as the means to well-being and empowerment. Schemes to transform the poor into small-scale entrepreneurs promise them the benefits of the market and access to the rewards of globalization. Markets of Dispossession is a theoretically sophisticated and sobering account of the consequences of these initiatives. Julia Elyachar studied the efforts of bankers, social scientists, ngo members, development workers, and state officials to turn the craftsmen and unemployed youth of Cairo into the vanguard of a new market society based on microenterprise. She considers these efforts in relation to the alternative notions of economic success held by craftsmen in Cairo, in which short-term financial profit is not always highly valued. Through her careful ethnography of workshop life, Elyachar explains how the traditional market practices of craftsmen are among the most vibrant modes of market life in Egypt. Long condemned as backward, these existing market practices have been seized on by social scientists and development institutions as the raw materials for experiments in "free market" expansion. Elyachar argues that the new economic value accorded to the cultural resources and social networks of the poor has fueled a broader process leading to their economic, social, and cultural dispossession.
Marvelous Geometry: Narrative and Metafiction in Modern Fairy Tale
by Jessica TiffinExplores self-consciousness and metafictional awareness in modern fairy tale and its expression across literary fairy tale, popular fairy tale, and fairy-tale film.
Mary & Me: A Lasting Link Through Ink
by Mary Potter Kenyon Mary Jedlicka Humston“A powerful testament to the beauty of friendship as told through decades of letter writing . . . disarmingly personal.” —Heather Gudenkauf, New York Times–bestselling author of This is How I LiedMary & Me: A Lasting Link Through Ink explores a thirty-year friendship between two women: one who had never learned to cultivate female friendships, and the other who had managed to gather and maintain a large group of friends throughout her adult life. The fact that thousands of handwritten letters between them tethered these two together is just part of the intriguing story.Coauthors Mary Potter Kenyon—author of Refined by Fire, Coupon Crazy, and Chemo-Therapist—and Mary Jedlicka Humston share an unforgettable friendship that will inspire you to pick up your pen and begin writing “Dear . . .”“Offers rich wisdom about the art of friendship and the beauty of commitment.” —Shelly Beach, Christy Award-winning author of Ambushed by Grace
Mary Ann Shadd Cary: The Black Press and Protest in the Nineteenth Century
by Jane RhodesMary Ann Shadd Cary was a courageous and outspoken nineteenth-century African American who used the press and public speaking to fight slavery and oppression in the United States and Canada. Part of the small free black elite who used their education and limited freedoms to fight for the end of slavery and racial oppression, Shadd Cary is best known as the first African American woman to publish and edit a newspaper in North America. But her importance does not stop there. She was an active participant in many of the social and political movements that influenced nineteenth century abolition, black emigration and nationalism, women's rights, and temperance. Mary Ann Shadd Cary: The Black Press and Protest in the Nineteenth Century explores her remarkable life and offers a window on the free black experience, emergent black nationalisms, African American gender ideologies, and the formation of a black public sphere. This new edition contains a new epilogue and new photographs.
Mary McGrory
by John NorrisA wildly entertaining biography of the trailblazing Washington columnist and the first woman to win the Pulitzer Prize for commentary Before there was Maureen Dowd or Gail Collins or Molly Ivins, there was Mary McGrory. She was a trailblazing columnist who achieved national syndication and reported from the front lines of American politics for five decades. From her first assignment reporting on the Army-McCarthy hearings to her Pulitzer-winning coverage of Watergate and controversial observations of President Bush after September 11, McGrory humanized the players on the great national stage while establishing herself as a uniquely influential voice. Behind the scenes she flirted, drank, cajoled, and jousted with the most important figures in American life, breaking all the rules in the journalism textbook. Her writing was admired and feared by such notables as Lyndon Johnson (who also tried to seduce her) and her friend Bobby Kennedy who observed, "Mary is so gentle--until she gets behind a typewriter." Her soirees, filled with Supreme Court justices, senators, interns, and copy boys alike, were legendary. As the red-hot center of the Beltway in a time when the newsrooms were dominated by men, McGrory makes for a powerfully engrossing subject. Laced with juicy gossip and McGrory's own acerbic wit, John Norris's colorful biography reads like an insider's view of latter-day American history--and one of its most enduring characters.
Masculinity and the Trials of Modern Fiction
by Marco WanHow do lawyers, judges and jurors read novels? And what is at stake when literature and law confront each other in the courtroom? Nineteenth-century England and France are remembered for their active legal prosecution of literature, and this book examines the ways in which five novels were interpreted in the courtroom: Gustave Flaubert’s Madame Bovary, Paul Bonnetain’s Charlot s’amuse, Henry Vizetelly’s English translation of Émile Zola’s La Terre, Oscar Wilde’s The Picture of Dorian Gray and Radclyffe Hall’s The Well of Loneliness. It argues that each of these novels attracted legal censure because they presented figures of sexual dissidence – the androgyne, the onanist or masturbator, the patricide, the homosexual and the lesbian – that called into question an increasingly fragile normative, middleclass masculinity. Offering close readings of the novels themselves, and of legal material from the proceedings, such as the trial transcripts and judicial opinions, the book addresses both the doctrinal dimensions of Victorian obscenity and censorship, as well as the reading practices at work in the courtroom. It situates the cases in their historical context, and highlights how each trial constitutes a scene of reading – an encounter between literature and the law – through which different forms of masculinity were shaped, bolstered or challenged.
Masetti: El periodista de la revolución
by Hernan Vaca NarvajaLa biografía de Jorge Ricardo Masetti, personaje fundante del periodismo latinoamericano, quien dedicó su vida a la causa revolucionaria y a la creación de un nuevo rol de la prensa en el continente. Masetti, además, fue el primer periodista argentino que entrevistó al Che Guevara en Sierra Maestra antes del triunfo de la Revolución cubana. En la famosa foto del Che, aquella de Korda que dio vuelta al mundo, había alguien más a quien la magia del revelado dejó a un costado: el argentino Jorge Ricardo Masetti. Fundador de Prensa Latina -la agencia de noticias cubana que llegó a pelearles el lugar a gigantes como la Associated Press y la United Press-, fue uno de los primeros en entrevistar a Fidel Castro y a Guevara cuando todavía combatían en Sierra Maestra. La aventura del periodismo fue un destino al que Masetti se entregó sin vacilaciones, con el mismo fervor con el que se incorporó a la causa revolucionaria, comandando el primer intento de guerrilla rural en la Argentina. Pero se ha perdido su rastro, y sus restos nunca fueron hallados en el monte salteño donde se instaló con sus camaradas de lucha. Tras entrevistar a muchos de los participantes de los hechos, consultar material inédito hasta ahora y revisar periódicos y publicaciones, Hernán Vaca Narvaja ha escrito un libro de aquellos que no se pueden dejar de leer. En su trabajo, la figura de Masetti se convierte en síntesis y símbolo de una época tan convulsionada como fascinante.
Mashups
by Florian Mundhenke Fernando Ramos Arenas Thomas WilkeMashup hat sich als Begriff eingebürgert für auditiv, visuell, audiovisuell ,,vermischte" Neuarrangements, Collagen, Bricolagen in der Musik, in Videos, in Computerspielen, in der (aktuellen Medien-)Kunst, in der Architektur. Es handelt sich um eine Verbindung heterogener Elemente, die etwas (scheinbar) Neues hervorbringen. Im Internet verbinden Websites unterschiedliche Elemente (beispielsweise Musik, Video, Hyperlinks) mit unterschiedlichen Funktionen. Ausgangspunkt für diesen Band ist die These, dass es einerseits mediale und kulturelle Techniken gibt, die diese Form des Mischgenres erst ermöglichen. Andererseits muss berücksichtigt werden, dass die mediale Kompetenz der User exponentiell angestiegen ist und weiter ansteigt. Der Band geht unter anderem der Frage nach, inwieweit es sich bei Mashups um eine qualitativ neue Form der Aneignung und/oder nur eine produktive Auseinandersetzung mit medialen Angeboten handelt.
Mass Communication In India: A Sociological Perspective
by J V VilanilamThis book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
Mass Communication Theories: Explaining Origins, Processes, and Effects
by Margaret H. DeFleur Melvin L. DeFleurMass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Mass Communication: Living in a Media World
by Ralph E. HansonThe best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Mass Communication: Living in a Media World
by Ralph E. HansonThe best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Mass Communication: Living in a Media World
by Ralph E. HansonThe best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
Mass Communication: Living in a Media World
by Ralph E. HansonThe best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
Mass Communications Research Resources: An Annotated Guide (Routledge Communication Series)
by Christopher H. Sterling Susan M. Hill James K. BrackenThis reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.