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The Language of Success: Business Writing That Informs, Persuades, And Gets Results
by Tom SantLanguage is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
The Language of Trust
by Michael MaslanskyWhat to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: The mechanics and mindset of communicating with trust and credibility Choosing the right words: being positive, using plain English, being plausible, and personalizing a message Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's Case studies from personal finance, consumer products, public utilities, and other areas
The Language of Work (Intertext)
by Almut KoesterThe Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.
Language Patterns in Spanish and Beyond: Structure, Context and Development (Routledge Studies in Hispanic and Lusophone Linguistics)
by Juan J. Colomina-AlmiñanaThe scholarly articles included in this volume represent significant contributions to the fields of formal and descriptive syntax, conversational analysis and speech act theory, as well as language development and bilingualism. Taken together, these studies adopt a variety of methodological techniques—ranging from grammaticality judgments to corpus-based analysis to experimental approaches—to offer rich insights into different aspects of Ibero-Romance grammar. The volume consists of three parts, organized in accordance with the topics treated in the chapters they comprise. Part I focuses on structural patterns, Part II analyzes pragmatic ones, and Part III investigates the acquisition of linguistic aspects found in the speech of L1, L2 and heritage speakers. The authors address these issues by relying on empirically rooted linguistic approaches to data collection, which are coupled with current theoretical assumptions on the nature of sentence structure, discourse dynamics and language acquisition. The volume will be of interest to anyone researching or studying Hispanic and Ibero-Romance linguistics.
Language, Politics and Identity in Taiwan: Naming China (Routledge Research on Taiwan Series)
by Hui-Ching Chang Richard HoltFollowing the move by Chiang Kai-shek and the Chinese Nationalist Party Kuomingtang (KMT) to Taiwan after losing the Chinese civil war to the Chinese Communist Party (CCP) in the late 1940s, and Chiang’s subsequent lifelong vow to reclaim the mainland, "China " has occupied—if not monopolized—the gaze of Taiwan, where its projected images are reflected. Whether mirror image, shadow, or ideal contrast, China has been, and will continue to be, a key reference point in Taiwan's convoluted effort to find its identity. Language, Politics and Identity in Taiwan traces the intertwined paths of five sets of names Taiwan has used to name China since the KMT came to Taiwan in 1949: the derogatory "Communist bandits"; the ideologically focused "Chinese Communists"; the seemingly neutral geographical designators "mainland" and "opposite shore/both shores"; and the ethnic and national label "China," with the official designation, "People's Republic of China." In doing so, it explores how Taiwanese identities are constituted and reconstituted in the shifting and switching of names for China; in the application of these names to alternative domains of Taiwanese life; in the waning or waxing of names following tides of history and polity; and in the increasingly contested meaning of names. Through textual analyses of historical archives and other mediated texts and artifacts, the chapters chart Taiwan's identity negotiation over the past half century and critically evaluate key interconnections between language and politics. This unique book will be of great interest to students and scholars of Taiwan studies, Chinese politics, communication studies and linguistics.
Language, Power, and Resistance: Mainstreaming Deaf Education
by Elizabeth S. MathewsThe current policy of educating d/Deaf and h/Hard of hearing (DHH) students in a mainstream setting, rather than in the segregated environments of deaf schools, has been portrayed as a positive step forward in creating greater equality for DHH students. In Language, Power, and Resistance, Elizabeth S. Mathews explores this claim through qualitative research with DHH children in the Republic of Ireland, their families, their teachers, and their experiences of the education system. While sensitive to the historical context of deaf education, Mathews focuses on the contemporary education system and the ways in which the mainstreaming agenda fits into larger discussions about the classification, treatment, and normalization of DHH children. The research upon which this book is based examined the implications that mainstreaming has for the tensions between the hegemonic medical model of deafness and the social model of Deafness. This volume explores how different types of power are used in the deaf education system to establish, maintain, and also resist medical views of deafness. Mathews frames this discussion as one of power relations across parents, children, and professionals working within the system. She looks at how various forms of power are used to influence decisions, to resist decisions, and to shape the structure and delivery of deaf education. The author’s findings are a significant contribution to the debates on inclusive education for DHH students and will resonate in myriad social and geographic contexts.
Language Practices in Social Work: Categorisation and Accountability in Child Welfare
by Christopher Hall Stefaan Slembrouck Srikant SarangiAnalysis of language and discourse in social sciences has become increasingly popular over the past thirty years. Only very recently has it been applied to the study of social work, despite the fact that communication and language are central to social work practice. This book looks at how social workers, their clients and other professionals categorise and manage the problems of social work in ways which are rendered understandable, accountable and which justify professional intervention. Features include: studies of key practice areas in social work, such as interviews, case conferences, home visits analysis of the language and construction used in typical case studies of everyday social work practice exploration of the ways in which professionals can examine their own practice and uncover the discursive, narrative and rhetorical methods that they use. The purpose of this engaging study is to increase awareness of language and discourse in order to help develop better practice in social work. It is essential reading for professionals in social work, child welfare and the human services and will be a valuable contribution to the study of professional language and communication.
Language Processing in Discourse: A Key to Felicitous Translation (Routledge Studies in Germanic Linguistics #Vol. 9)
by Monika DohertyThis book argues that language systems determine language use to a greater extent than is generally assumed. The author demonstrates how the typological characteristics of a language determine even the most general aspects of our stylistic preferences.Through extensive analysis of examples in German and English, the author demonstrates how analogous options of sentence structure must be surrendered in order to achieve felicitous translations. Two major aspects that determine the appropriateness of language use are examined: language processing and discourse-dependency. Essential reading for translation scholars and linguists involved in the comparative study of English and German, this book will also be of interest to scholars of psycholinguistics and cognitive science, as well as translators and linguists more generally.
Language Processing in Spanish
by Manuel Carreiras José NúriaThis book presents a set of contributions to the current flow of psycholinguistic research, with new and challenging data gathered from Spanish that may illuminate issues about the generality of language processing models. Although it is possible to find a considerable amount of papers on psycholinguistic research with the Spanish language published in English-speaking journals, unfortunately, the scientific community does not have access to an overview of psycholinguistics in Spain. This book overcomes these limitations because it brings together state-of-the-art descriptions of the research and theory of the different subareas of psycholinguistics currently being studied in Spain. Spanish, the third most widely-used language in the world, differs from English in a number of important respects. Since English has been predominant in psycholinguistic research, contrasting properties of Spanish may help to test the generality of language processing mechanisms and to refine their description. The set of contrasting features considered in this book includes acoustical and syllabic transparency, shallow orthography, a much richer morphology, flexibility in word order, less variability in intonational contours, and the existence of null pronominal subjects for inflected verbs. There are also interesting contrasts in the frequency of different linguistic units, whose impact on language processing is also evaluated. One of the main lines of argument throughout this book deals with the tension between universality and variation as a way of characterizing the functioning of language capacities and processes. The variety of topics covered by this book ranges from one end of the spectrum of language related behavior to the other: speech perception, lexical access in word recognition, relations between phonological and orthographic representations, sentence processing, discourse comprehension, and language production. All chapters focus on questions of general interest within each topic, and in most cases they appeal to one particular feature of the Spanish language that is relevant for a given question. Most chapters show the indisputable importance of crosslinguistic research in psycholinguistics to improve understanding on whether universal cognitive mechanisms and language specific routines underlie the ability of understanding and producing language.
Language, Proof and Logic 2nd Edition
by David Barker-Plummer Jon Barwise John EtchemendyThis book covers first-order language in a method appropriate for first and second courses in logic. It is designed to be used by undergraduates in philosophy, computer science, mathematics, and linguistics. Introductory material is presented in a systematic and accessible fashion. Advanced chapters include proofs of soundness and completeness for propositional and predicate logic, as well as an accessible sketch of Godel's first incompleteness theorem. The book is appropriate for a wide range of courses, from first logic courses for undergraduates (philosophy, mathematics, and computer science) to a first graduate logic course.
Language Rights and the Law in the European Union
by Eduardo D. FaingoldThis book examines the language policies relating to linguistic rights in European Union law and in the constitutions and legal statutes of some European Union member states. In recent years, the European Union has seen an increase in claims for language recognition by minority groups representing a considerable population (such as Catalan in Spain and Welsh in the UK). Additionally, there is a developing situation surrounding the official use of English within the European Union in the aftermath of the Brexit vote. In light of these two contexts, this book focuses on the degree of legal protection afforded to linguistic groups in the European Union. It will be of interest to students and scholars of language policy, EU law, minority languages and sociolinguistics.
Language-Sensitive Teaching and Learning: A Resource Book for Teachers and Teacher Educators
by Richard Rossner Rod BolithoThis textbook aims to raise teachers’ language awareness, to emphasise the importance of language and communication in enabling young people to reach their potential, and to develop their knowledge of how language and communication function in educational environments as well as outside. Laid out in a clear five-unit structure, and complemented by a range of classroom activities, reflective exercises, and case study examples from around the world, this book addresses the need for teachers to become more linguistically aware and sensitive in an accessible and reader-friendly way. It is an essential resource for pre-service and in-service teachers working with a range of age groups across the curriculum.
Language Shock: Understanding the Culture of Conversation
by Michael H. AgarThe key to communication, says linguistic anthropologist Michael Agar, is understanding the context and culture of conversation. In this book, Agar reveals how deeply our language and cultural values intertwine to define who we are and how we relate to one another. From paying an electric bill in Austria to opening a bank account in Mexico to handling a parking ticket in the United States, he shows how routine tasks become lessons in the subtleties of conversation when we venture outside our cultural sphere. <p><p>With humorous, insightful stories from his extensive travels, Agar engages us in a lively study of "languaculture" and enriches our view of the world.
Language Socialization in Chinese Diasporas: Indexicality of Confucian Ideologies in Family Talk (Routledge Studies in Chinese Discourse Analysis)
by Hsin-fu ChiuThe monograph provides ethnographically informed analyses of indigenous kin interactions in three Chinese diasporic households in the county of Los Angeles, California, U.S.A. Drawing upon the approach that regards talk as a form of social practice, the book demonstrates different ways in which kin relationships are indigenously orchestrated by foreign Chinese parents and their American-born children. Micro-analytically, social actions of membership categorization, attribution, deference, compliance, commands, and story-telling that unfold in kin interactions are foregrounded as key language devices to discuss ways in which epistemic asymmetry, power hierarchy, and harmony in kin relations are constructed or deconstructed in Chinese diasporic social lives. By way of illustration, the monograph, macro-analytically, speaks to the cultural stereotype of Chinese immigrant/foreign parents’ style of parenting when they pass on the traditional Confucian ideologies in kin interaction. This book can be a useful reference textbook for graduate courses that address the dynamic intricacy among language, culture, and society.
Language, Society and Power: An Introduction
by Betsy Evans Annabelle MooneyLanguage, Society and Power is an accessible introduction to studying language in a variety of social contexts. This book examines the ways language functions, how it influences the way we view society and how it varies according to age, ethnicity, class and gender. It considers whether representations of people and their language matter, explores how identity is constructed and performed, and considers the creative potential of language in the media, politics and everyday talk. The fifth edition of this popular textbook features: Updated chapters with new activities; Examples that include material related to youth language, computer-mediated communication, texting and electronic communication; New material on online mass media, fake news and Twitter as a form of political agency; More discussion of social media, social networking, memes and mobile communication; An introduction to the concepts of translanguaging and superdiversity; An expanded Gender chapter that questions binary gender identities; A companion website which includes more video material to support learning as students make their way through the book. Language, Society and Power assumes no linguistic background among readers, and is a must-read for all students of English language and linguistics, media, communication, cultural studies, sociology and psychology who are studying language and society for the first time.
Language, Society and Power: An Introduction, Fourth Edition
by Annabelle Mooney Betsy EvansLanguage, Society and Power is the essential introductory text to studying language in a variety of social contexts. This book examines the ways language functions, how it influences thought and how it varies according to age, ethnicity, class and gender. It considers whether representations of people and their language matter, explores how identity is constructed and performed, and considers the creative potential of language in the media, politics and everyday talk.
Language, Society and Power: An Introduction
by Annabelle Mooney Betsy EvansLanguage, Society and Power is the essential introductory text to studying language in a variety of social contexts. This book examines the ways language functions, how it influences thought and how it varies according to age, ethnicity, class and gender. It considers whether representations of people and their language matter, explores how identity is constructed and performed, and considers the creative potential of language in the media, politics and everyday talk. This fourth edition has been completely revised to include recent developments in theory and research and offers the following features: A range of new and engaging international examples drawn from everyday life – including material from social media and newspapers, cartoons, YouTube and television. Two new chapters which cover Linguistic Landscapes, including signs, graffiti and the internet; and Global Englishes, exploring variation in and attitudes to English around the world Updated and expanded student research projects and further reading sections for each chapter Brand new companion website that includes video and audio clips, links to articles and further reading for students and professors. Language, Society and Power is a must-read for students of English language and linguistics, media, communication, cultural studies, sociology and psychology.
Language, Society and Power: An Introduction
by Annabelle Mooney Betsy EvansLanguage, Society and Power provides an accessible introduction to the study of language in a variety of social contexts. This book examines the ways language functions, how it influences the way we view society, and how it varies according to age, ethnicity, class, and gender. Readers are encouraged to consider whether representations of people and their language matter, explore how identity is constructed and performed, and examine the creative potential of language in the media, politics, and everyday talk. With updates and new international examples throughout, the sixth edition of this popular textbook features: Thoroughly revised chapters on politics and media to include topics such as environmentalism, the politics of consumer choice, injustice in legal systems, and the power of social media in political activism Expanded coverage of ongoing debates around fake news, gender fluidity and representation, and multilingualism Discussions of surveillance in relation to linguistic landscapes Examination of linguistic change due to COVID-19 A companion website which includes streamlined exercises, further reading, a 'who's who' of Twitter, and links to blogs and videos to support learning as students make their way through the book. Language, Society and Power assumes no linguistic background among readers and is a must-read for all students of English language and linguistics, media, communication, cultural studies, sociology, and psychology who are studying language and society for the first time.
Language, Society and Power: An Introduction
by Annabelle Mooney Betsy EvansLanguage, Society and Power provides an accessible introduction to the study of language in a variety of social contexts. This book examines the ways language functions, how it influences the way we view society, and how it varies according to age, ethnicity, class, and gender. Readers are encouraged to consider whether representations of people and their language matter, explore how identity is constructed and performed, and examine the creative potential of language in the media, politics, and everyday talk. With updates and new international examples throughout, the sixth edition of this popular textbook features: Thoroughly revised chapters on politics and media to include topics such as environmentalism, the politics of consumer choice, injustice in legal systems, and the power of social media in political activism Expanded coverage of ongoing debates around fake news, gender fluidity and representation, and multilingualism Discussions of surveillance in relation to linguistic landscapes Examination of linguistic change due to COVID-19 A companion website which includes streamlined exercises, further reading, a 'who's who' of Twitter, and links to blogs and videos to support learning as students make their way through the book. Language, Society and Power assumes no linguistic background among readers and is a must-read for all students of English language and linguistics, media, communication, cultural studies, sociology, and psychology who are studying language and society for the first time.
Language Teaching and Language Technology
by John Nerbonne Sake Jager Arthur Van EssenThis text assesses the importance of language technology to increasingly popular computer-assisted language learning work. The book contains writings on pronunciation, vocabulary, grammar, reading, writing, testing, distance learning and user studies.
Language That Leads: Communication Strategies that Inspire and Engage
by Kasia WezowskiInspire and motivate your team using powerful verbal and nonverbal communication strategies.Today&’s leaders need to use effective, empathetic communication to bring out the best in their team members and let each individual shine.Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith&’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader&’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.In these pages, readers will learn:How to integrate adaptability, empathy, engagement, and transparency in interpersonal communication.How to cultivate courage, discipline, and integrity in order to build self-trust and garner trust from others.How to develop humility, positivity, and purpose in order to be a quietly powerful role model to team members.How to transform oneself internally to embody these ten qualities and empower others to do the same.
Language Unlimited: The Science Behind Our Most Creative Power
by David AdgerAll humans, but no other species, have the capacity to create and understand language. It provides structure to our thoughts, allowing us to plan, communicate, and create new ideas, without limit. Yet we have only finite experiences, and our languages have finite stores of words. Where does our linguistic creativity come from? How does the endless scope of language emerge from our limited selves? Drawing on research from neuroscience, psychology, and linguistics, David Adger takes the reader on a journey to the hidden structure behind all we say (or sign) and understand. Along the way you'll meet children who created language out of almost nothing, and find out how new languages emerge using structures found in languages spoken continents away. David Adger will show you how the more than 7000 languages in the world appear to obey the same deep scientific laws, how to invent a language that breaks these, and how our brains go crazy when we try to learn languages that just aren't possible. You'll discover why rats are better than we are at picking up certain language patterns, why apes are far worse at others, and how artificial intelligences, such as those behind Alexa and Siri, understand language in a very un-human way. This book explores the many mysteries about our capacity for language and reveals the source of its endless creativity.
Languages – Cultures – Worldviews: Focus on Translation (Palgrave Studies in Translating and Interpreting)
by Adam GłazThis edited book explores languages and cultures (or linguacultures) from a translation perspective, resting on the assumption that they find expression as linguacultural worldviews. Specifically, it investigates how these worldviews emerge, how they are constructed, shaped and modified in and through translation, understood both as a process and a product. The book’s content progresses from general to specific: from the notions of worldview and translation, through a consideration of how worldviews are shaped in and through language, to a discussion of worldviews in translation, both in macro-scale and in specific details of language structure and use. The contributors to the volume are linguists, linguistic anthropologists, practising translators, and/or translation studies scholars, and the book will be of interest to scholars and students in any of these fields.
Languages and Literary Cultures in Hyderabad
by Kousar J. AzamThere is great interest in recent scholarship in the study of metropolitan cultures in India as evident from the number of books that have appeared on cities such as Delhi, Mumbai, Chennai and Kolkata. Though Hyderabad has a rich archive of history scattered in many languages, very few attempts have been made to bring this scholarship together. The papers in this volume bring together this scholarship at one place. They trace the contribution of different languages and literary cultures to the multicultural mosaic that is the city of Hyderabad How it has acquired this uniqueness and how it has been sustained is the subject matter of literary cultures in Hyderabad. This work attempts to trace some aspects of the history of major languages practiced in the city. It also reviews the contribution of the various linguistic groups that have added to the development not just of varied literary cultures, but also to the evolution of an inclusive Hyderabadi culture. The present volume, it is hoped, will enthuse both younger and senior scholars and students to take a fresh look at the study of languages and literary cultures as they have evolved in India's cities and add to the growing scholarship of metropolitan cultures in India.
Languages, Identities and Intercultural Communication in South Africa and Beyond (Routledge Studies in Language and Identity)
by Russell H KaschulaAfrican countries and South Africa in particular, being multilingual and multicultural societies, make for exciting sociolinguistic and applied language analysis in order to tease out the complex relationship between language and identity. This book applies sociolinguistic theory, as well as critical language awareness and translanguaging with its many facets, to various communicative scenarios, both on the continent and in South Africa, in an accessible and practical way. Africa lends itself to such sociolinguistic analysis concerning language, identity and intercultural communication. This book reflects consciously on the North–South debate and the need for us to create our own ways of interpretation emanating from the South and speaking back to the North, and on issues that pertain to the South, including southern Africa. Aspects such as language and power, language planning, policy and implementation, culture, prejudice, social interaction, translanguaging, intercultural communication, education, gender and autoethnography are covered. This is a valuable resource for students studying African sociolinguistics, language and identity, and applied language studies. Anyone interested in the relationship between language and society on the African continent would also find the book easily accessible.