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Media Center in der Unternehmenskommunikation: Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben
by Andreas Kohne Marc J. Friedrich Christine SiepeDieses Fachbuch beleuchtet, wie Unternehmen ein professionelles Media Center für ihre externe Kommunikation aufbauen und effektiv nutzen können. Media Center stellen auf Unternehmenswebsites und -microsites umfangreiches Material wie Texte, Bilder, Grafiken, Videos und Audio-Dokumente crossmedial zur Verfügung. Alle Inhalte werden auf individuell definierte Zielgruppen – wie beispielsweise Journalisten, Blogger, Kunden oder Investoren – optimal ausgerichtet. Das Autorenteam beschreibt konkret und praxisnah die verschiedenen strukturellen und organisatorischen Ausprägungen eines Media Centers. Es wird erläutert, welche Prozesse, Tools, Systeme und Experten benötigt werden, um das Unternehmen optimal nach außen zu präsentieren. Zusätzlich wird erläutert, wie es gelingt, selektiv Content aus dem Unternehmen strukturiert zu erfassen, hochwertig medial aufzubereiten und zu positionieren.Mit wertvollen Tipps aus der Praxis und umfangreichen Checklisten für die Implementierung.
Media Choice: A Theoretical and Empirical Overview
by Tilo HartmannThis volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Media Commercialization and Authoritarian Rule in China
by Daniela StockmannIn most liberal democracies commercialized media is taken for granted, but in many authoritarian regimes the introduction of market forces in the media represents a radical break from the past with uncertain political and social implications. In Media Commercialization and Authoritarian Rule in China, Daniela Stockmann argues that the consequences of media marketization depend on the institutional design of the state. In one-party regimes such as China, market-based media promote regime stability rather than destabilizing authoritarianism or bringing about democracy. By analyzing the Chinese media, Stockmann ties trends of market liberalism in China to other authoritarian regimes in the Middle East, North Africa, sub-Saharan Africa, and the post-Soviet region. Drawing on in-depth interviews with Chinese journalists and propaganda officials as well as more than 2,000 newspaper articles, experiments, and public opinion data sets, this book links censorship among journalists with patterns of media consumption and media's effects on public opinion.
Media Compass: A Companion to International Media Landscapes
by Christian Pentzold Aljosha Karim SchapalsAn extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries and regions, as well as cross-country comparisons of particular areas of public communication. 45 entries, each guiding readers from a general summary to a more in-depth discussion of a country’s specific media landscape, address formative conditions and circumstances, historical background and development, current issues and challenges, and more. Designed to facilitate quick lookup of individual entries, as well as comparative readings of a country’s position in the wider media environment, Media Compass: A Companion to International Media Landscapes is an invaluable addition to libraries and institutions of higher education, and a must-read volume for students, educators, scholars, and practitioners working in communication and media studies, journalism, and media production.
Media Competition and Coexistence: The Theory of the Niche (Routledge Communication Series)
by John W. DimmickThis volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Media Composer Fundamentals II
by Avid Technology Inc.Media Composer Fundamentals 2 by Avid Technology, Inc.
Media Convergence Handbook - Vol. 1
by Artur Lugmayr Cinzia Dal ZottoThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Media Convergence and Deconvergence (Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series)
by Corinna Peil Sergio Sparviero Gabriele BalbiThis edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Media Corruption in the Age of Information (Library of Public Policy and Public Administration #15)
by Edward H. SpenceThis book provides an applied model of corruption to identify, analyse, and assess the ethics of major types of corruption in the media involving practices such as cash-for-comment, media release journalism, including video news releases (VNRs), fake news, deep fakes, and staged news. The book starts with a conceptual philosophical analysis of corruption in general, followed by an in-depth analysis of media corruption, across its various transformations, from the legacy media of the 4th Estate (e.g. The UK Guardian) to the digital media of the 5th Estate (e.g. Social Media and Wikileaks) to the Network Media of the 6th Estate (e.g. Facebook and Google), and provides key case studies as practical illustrations and contextualisation of those major types of media corruption. It explains how the conversion of the two forms of media communication, corporate and social digital communication, as expressed in the symbiotic relationship between the 4th Estate and the 5th Estate exposes and enables the reporting of corruption, signalling a major shift in the way the media itself can provide an effective means for anti-corruption measures against major practices of corruption that would have otherwise gone unnoticed.
Media Criticism in a Digital Age: Professional And Consumer Considerations
by Peter B. OrlikMedia Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Media Culture in Transnational Asia: Convergences and Divergences (Global Media and Race)
by John Gagnon Hamid Abdollahyan Asantha U. Attanayake W. Michelle Wang Maya Dodd Hyesu Park Rea Amit Shubhda Arora Juhi Jotwani Dorothy Wai Lau Hiroki Yamamoto Sabiha Huq Darlene Machell Espena Alireza Dehghan Hoornaz KeshavarzianMedia Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world’s population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values and how they influence media consumption and production throughout Asia, including: Sri Lanka, Bangladesh, South Korea, Singapore, Vietnam, Afghanistan, Iran and many others. The book’s contributors are especially interested in investigating media and their intersections with narrative, medium, technologies, and culture through the lenses that are particularly Asian by turning to Asian socio-political and cultural milieus as the meaningful interpretive framework to understand media. This timely and cutting-edge research is essential reading for those interested in transnational and global media studies.
Media Cultures: Reappraising Transnational Media (Routledge Library Editions: Cultural Studies)
by Michael Skovmand Kim Christian SchrøderThis book, first published in 1992, challenges the elitism and cultural pessimism of much Anglo-American and Continental cultural debate with regard to the role and power of transnational media practices. In a series of ten innovative essays, an international group of media researchers explores a wide range of cultural practices across national borders and the cultural politics associated with these everyday practices and debates.
Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars
by Amanda D. LotzHow the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption.Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.
Media Diversity and Localism: Meaning and Metrics (Routledge Communication Series)
by Philip M. NapoliQuestions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:*media ownership and media diversity and localism;*conceptual and methodological issues in assessing media diversity and localism;*minorities, media, and diversity; and*contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.
Media Diversity: Economics, Ownership, and the Fcc (Routledge Communication Series)
by Mara EinsteinMedia Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies. This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.
Media Economics and Management
by Sathya Prakash Elavarthi Sunitha ChitrapuThis book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Media Economics: Applying Economics to New and Traditional Media
by Dr Colin Hoskins Dr Stuart M. McFadyen Dr Adam FinnMedia Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Media Economics: Theory and Practice (Routledge Communication Series)
by Alison Alexander Rod Carveth C. Ann Hollifield Albert N. Greco James OwersMedia Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Media Education Assessment Handbook: A Resource Handbook For Educators And Administrators: Component 3: Developing An Assessment Plan (Routledge Communication Series)
by William G. ChristAssessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.
Media Education and the Liberal Arts: A Blueprint for the New Professionalism (Routledge Communication Series)
by William G. Christ Robert O. BlanchardThis book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the liberal arts. The book directs philosophical assaults and uses real-life examples to challenge the paralyzing effects of the "seven deadly sins" of media education.
Media Education for a Digital Generation (Routledge Research in Cultural and Media Studies)
by Rob Williams Julie FrechetteMedia education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.
Media Education in the Primary School
by Carol CraggsMedia Education in the Primary School provides a clear, practical guide for teachers on how to approach media education. The author offers helpful advice on teaching about media institutions, news-gathering and on soaps, comics and advertising. Cross-cirucular classroom activities such as video-work, simulating advertising campaigns and photography are also included. All the activities have been thoroughly tested and are fully compatabile with current National Curriculum requirements.
Media Effects
by Jennings Bryant Mary Beth OliverWith contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Media Effects
by W. James PotterMedia Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.
Media Effects and Society (Routledge Communication Series)
by Elizabeth M. Perse Jennifer LambeGrounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.