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Media Audiences: Effects, Users, Institutions, and Power
by John L. SullivanDespite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
Media Audiences: Effects, Users, Institutions, and Power
by John L. SullivanWhether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Audiences: Effects, Users, Institutions, and Power
by John L. SullivanWhether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Backends: Digital Infrastructures and Sociotechnical Relations (Geopolitics of Information)
by Jonathan Cohn Vicki Mayer Ranjit Singh Mark Andrejevic Lisa Parks Zala Volcic Amanda Lagerkvist Anne Kaun Tim Markham Kaarina Nikunen Stine Lomborg Rahul Mukherjee Vibodh Parthasarathi Philippe Bouquillion Jacek Smolicki Fredrik Stiernstedt Christine Ithurbide Faithe Day Sander De Ridder Fatima Gaw Alexis Logsdon Philipp Seuferling Matilda Tudor Julia VelkovaExploring how we make, distribute, and consume today’s media systems Media backends--the electronics, labor, and operations behind our screens--significantly influence our understanding of the sociotechnical relations, economies, and operations of media. Lisa Parks, Julia Velkova, and Sander De Ridder assemble essays that delve into the evolving politics of the media infrastructural landscape. Throughout, the contributors draw on feminist, queer, and intersectional criticism to engage with infrastructural and industrial issues. This focus reflects a concern about the systemic inequalities that emerge when tech companies and designers fail to address workplace discrimination and algorithmic violence and exclusions. Moving from smart phones to smart dust, the essayists examine topics like artificial intelligence, human-machine communication, and links between digital infrastructures and public service media alongside investigations into the algorithmic backends at Netflix and Spotify, Google’s hyperscale data centers, and video-on-demand services in India. A fascinating foray into an expanding landscape of media studies, Media Backends illuminates the behind-the-screen processes influencing our digital lives. Contributors: Mark Andrejevic, Philippe Bouquillion, Jonathan Cohn, Faithe J. Day, Sander De Ridder, Fatima Gaw, Christine Ithurbide, Anne Kaun, Amanda Lagerkvist, Alexis Logsdon, Stine Lomborg, Tim Markham, Vicki Mayer, Rahul Mukherjee, Kaarina Nikunen, Lisa Parks, Vibodh Parthasarathi, Philipp Seuferling, Ranjit Singh, Jacek Smolicki, Fredrik Stiernstedt, Matilda Tudor, Julia Velkova, and Zala Volcic
Media Bias, Perspective, and State Repression: The Black Panther Party
by Christian DavenportThis book examines information reported within the media regarding the interaction between the Black Panther Party and government agents in the Bay Area of California (1967-1973). Christian Davenport argues that the geographic locale and political orientation of the newspaper influences how specific details are reported, including who starts and ends the conflict, who the Black Panthers target (government or non-government actors), and which part of the government responds (the police or court). Specifically, proximate and government-oriented sources provide one assessment of events, whereas proximate and dissident-oriented sources have another; both converge on specific aspects of the conflict. The methodological implications of the study are clear; Davenport's findings prove that in order to understand contentious events, it is crucial to understand who collects or distributes the information in order to comprehend who reportedly does what to whom as well as why.
Media Capital: Architecture and Communications in New York City (The History of Communication)
by Aurora WallaceIn a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and aspiration. Early newspaper buildings in the country's media capital were designed to communicate both commercial and civic ideals, provide public space and prescribe discourse, and speak to class and mass in equal measure. This book illustrates how the media have continued to use the city as a space in which to inscribe and assert their power. With a unique focus on corporate headquarters as embodiments of the values of the press and as signposts for understanding media culture, Media Capital demonstrates the mutually supporting relationship between the media and urban space. Aurora Wallace considers how architecture contributed to the power of the press, the nature of the reading public, the commercialization of media, and corporate branding in the media industry. Tracing the rise and concentration of the media industry in New York City from the mid-nineteenth century to the present, Wallace analyzes physical and discursive space, as well as labor, technology, and aesthetics, to understand the entwined development of the mass media and late capitalism.
Media Capture And Corrupt Journalists: How Europeanization Helped Build Façades of Democracy (St Antony's Series)
by Tomislav MaršićThis book explores the form, dynamics, and main reasons for media capture and conspiracy between editors and executive politicians in Central and Eastern Europe (CEE) since 2000. Situated in the literatures on Europeanization, democratization, party studies, and media studies, the book aims to connect these fields by showing that internal party dynamics play an important role in motivating executive politicians to hijack or collaborate with media. Against this backdrop, the book tells the story of Croatian journalism in the context of media-mafia conglomerates, political corruption, and media hijacking, and examines how "traditional" democratic drivers that the literature frequently cites, such as Europeanization and party competition, failed to prevent systematic transgressions by politicians. Methodologically, the book takes a two-pronged approach. First, nearly 50 interviews were conducted with Croatian investigative journalists, from which the narratives about the relationships between government politicians and editors over 15 years were reconstructed. In a second step, a sample of 40,000 media articles was subjected to a computational sentiment analysis, covering the same 15-year period and showing high levels of cooperation between corrupt politicians and corrupt media outlets.
Media Capture in Africa and Latin America: Power and Resistance (Palgrave Studies in Journalism and the Global South)
by Hayes Mawindi Mabweazara Bethia PearsonHow can current debates on ‘media capture’ be understood within the contexts of Africa and Latin America? This edited collection provides a nuanced exploration of media capture—a critical yet contested concept that examines and illuminates how media can become skewed in favour of power—while also highlighting spaces and strategies of resistance. By adopting a South-South perspective, it brings together scholars focused on these issues in both regions, featuring a dialogue between two leading scholars, Herman Wasserman and Silvio Waisbord in the Foreword. The book not only demonstrates how media practices in Africa and Latin America are influenced by the political economy of their media systems, but also contributes significantly to advancing empirical, theoretical, and comparative research on media in non-Western settings.
Media Capture: How Money, Digital Platforms, and Governments Control the News
by Edited by Anya SchiffrinWho controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt.This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.
Media Career Guide: Preparing For Jobs In The 21st Century (Twelfth Edition)
by Sherri Hope Culver Nichole HarkenTargeted to today's media-savvy students, the eleventh edition of Media Career Guide includes the latest information on the emerging employment opportunities in mobile media, as well as tips for developing and honing professional networking skills. This essential manual provides an updated, comprehensive directory of media jobs, and walks readers through the entire job-search process, from researching a company to applying for jobs to displaying appropriate behavior in the workplace.
Media Career Guide: Preparing for Jobs in the 21st Century
by Sherri Hope Culver Nichole HarkenWith a focus on getting media-savvy students ready for a career in media, this essential guide offers a current snapshot of job prospects and opportunities in media and communication. The authors take students through the entire process of career planning, from first considering a media-related career, all the way through their arrival in the workplace, while offering helpful and practical advice and strategies along the way. This edition has a new organization that starts at determining the career and then moves into finding the job. A new focus on growth areas in media industries highlight new career paths in streaming media and app development as well as new media positions within more traditional fields. New life skill tips offer suggestions on issues like how to relocate, manage finances, and more. Available as an e-book, the guide can be purchased on its own, or can be accessed as part of the LaunchPad for Media & Culture 13e by Richard Campbell, Christopher R. Martin, Bettina Fabos, and Ron Becker.
Media Career Guide: Preparing for Jobs in the 21st Century
by Sherri Hope CulverIn this economic climate, students need more help than ever navigating the media job marketplace. By providing practical career tips and current statistics, the Media Career Guide is the ideal starting point for a successful communication-related job search. Beginning with an overview of today’s employment environment and opportunities, the manual guides readers through the process of researching, interviewing for, and landing that perfect media job. The new edition now offers career advice from real media professionals and emphasizes the importance of creating and maintaining a professional online presence for the workplace. And, with added information on how to start your own business, students will find this guide to be a useful resource no matter what media career path they choose.
Media Center in der Unternehmenskommunikation: Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben
by Andreas Kohne Marc J. Friedrich Christine SiepeDieses Fachbuch beleuchtet, wie Unternehmen ein professionelles Media Center für ihre externe Kommunikation aufbauen und effektiv nutzen können. Media Center stellen auf Unternehmenswebsites und -microsites umfangreiches Material wie Texte, Bilder, Grafiken, Videos und Audio-Dokumente crossmedial zur Verfügung. Alle Inhalte werden auf individuell definierte Zielgruppen – wie beispielsweise Journalisten, Blogger, Kunden oder Investoren – optimal ausgerichtet. Das Autorenteam beschreibt konkret und praxisnah die verschiedenen strukturellen und organisatorischen Ausprägungen eines Media Centers. Es wird erläutert, welche Prozesse, Tools, Systeme und Experten benötigt werden, um das Unternehmen optimal nach außen zu präsentieren. Zusätzlich wird erläutert, wie es gelingt, selektiv Content aus dem Unternehmen strukturiert zu erfassen, hochwertig medial aufzubereiten und zu positionieren.Mit wertvollen Tipps aus der Praxis und umfangreichen Checklisten für die Implementierung.
Media Choice: A Theoretical and Empirical Overview
by Tilo HartmannThis volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Media Commercialization and Authoritarian Rule in China
by Daniela StockmannIn most liberal democracies commercialized media is taken for granted, but in many authoritarian regimes the introduction of market forces in the media represents a radical break from the past with uncertain political and social implications. In Media Commercialization and Authoritarian Rule in China, Daniela Stockmann argues that the consequences of media marketization depend on the institutional design of the state. In one-party regimes such as China, market-based media promote regime stability rather than destabilizing authoritarianism or bringing about democracy. By analyzing the Chinese media, Stockmann ties trends of market liberalism in China to other authoritarian regimes in the Middle East, North Africa, sub-Saharan Africa, and the post-Soviet region. Drawing on in-depth interviews with Chinese journalists and propaganda officials as well as more than 2,000 newspaper articles, experiments, and public opinion data sets, this book links censorship among journalists with patterns of media consumption and media's effects on public opinion.
Media Compass: A Companion to International Media Landscapes
by Christian Pentzold Aljosha Karim SchapalsAn extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries and regions, as well as cross-country comparisons of particular areas of public communication. 45 entries, each guiding readers from a general summary to a more in-depth discussion of a country’s specific media landscape, address formative conditions and circumstances, historical background and development, current issues and challenges, and more. Designed to facilitate quick lookup of individual entries, as well as comparative readings of a country’s position in the wider media environment, Media Compass: A Companion to International Media Landscapes is an invaluable addition to libraries and institutions of higher education, and a must-read volume for students, educators, scholars, and practitioners working in communication and media studies, journalism, and media production.
Media Competition and Coexistence: The Theory of the Niche (Routledge Communication Series)
by John W. DimmickThis volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Media Composer Fundamentals II
by Avid Technology Inc.Media Composer Fundamentals 2 by Avid Technology, Inc.
Media Convergence Handbook - Vol. 1
by Artur Lugmayr Cinzia Dal ZottoThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Media Convergence and Deconvergence (Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series)
by Corinna Peil Sergio Sparviero Gabriele BalbiThis edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Media Corruption in the Age of Information (Library of Public Policy and Public Administration #15)
by Edward H. SpenceThis book provides an applied model of corruption to identify, analyse, and assess the ethics of major types of corruption in the media involving practices such as cash-for-comment, media release journalism, including video news releases (VNRs), fake news, deep fakes, and staged news. The book starts with a conceptual philosophical analysis of corruption in general, followed by an in-depth analysis of media corruption, across its various transformations, from the legacy media of the 4th Estate (e.g. The UK Guardian) to the digital media of the 5th Estate (e.g. Social Media and Wikileaks) to the Network Media of the 6th Estate (e.g. Facebook and Google), and provides key case studies as practical illustrations and contextualisation of those major types of media corruption. It explains how the conversion of the two forms of media communication, corporate and social digital communication, as expressed in the symbiotic relationship between the 4th Estate and the 5th Estate exposes and enables the reporting of corruption, signalling a major shift in the way the media itself can provide an effective means for anti-corruption measures against major practices of corruption that would have otherwise gone unnoticed.
Media Criticism in a Digital Age: Professional And Consumer Considerations
by Peter B. OrlikMedia Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Media Culture in Transnational Asia: Convergences and Divergences (Global Media and Race)
by John Gagnon Hamid Abdollahyan Asantha U. Attanayake W. Michelle Wang Maya Dodd Hyesu Park Rea Amit Shubhda Arora Juhi Jotwani Dorothy Wai Lau Hiroki Yamamoto Sabiha Huq Darlene Machell Espena Alireza Dehghan Hoornaz KeshavarzianMedia Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world’s population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values and how they influence media consumption and production throughout Asia, including: Sri Lanka, Bangladesh, South Korea, Singapore, Vietnam, Afghanistan, Iran and many others. The book’s contributors are especially interested in investigating media and their intersections with narrative, medium, technologies, and culture through the lenses that are particularly Asian by turning to Asian socio-political and cultural milieus as the meaningful interpretive framework to understand media. This timely and cutting-edge research is essential reading for those interested in transnational and global media studies.
Media Cultures: Reappraising Transnational Media (Routledge Library Editions: Cultural Studies)
by Michael Skovmand Kim Christian SchrøderThis book, first published in 1992, challenges the elitism and cultural pessimism of much Anglo-American and Continental cultural debate with regard to the role and power of transnational media practices. In a series of ten innovative essays, an international group of media researchers explores a wide range of cultural practices across national borders and the cultural politics associated with these everyday practices and debates.
Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars
by Amanda D. LotzHow the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption.Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.