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Mapping Foreign Correspondence in Europe (Routledge Studies in European Communication Research and Education)
by Georgios TerzisThe book studies the current trends of foreign correspondence in Europe. The EU’s expansion has had abundant effects on news coverage and some of the European capitals have become home to the biggest international press corps in world. So, who are these "professional strangers" stationed in Europe and how do they try to make their stories, that are clearly important in today’s interconnected world, interesting for viewers and readers?This book represents the first Pan-European study of foreign correspondents and their reporting. It includes chapters from 27 countries, and it aims to study them and the direction, flow and pattern of their coverage, as well as answer questions regarding the impact of new technologies on the quantity, frequency and speed of their coverage. Do more sophisticated communications tools yield better international news coverage of Europe? Or does the audience’s increasing apathy and the downsizing of the foreign bureaus offset these advances? And how do the seemingly unstoppable media trends of convergence, commercialization, concentration, and globalization affect the way Europe and individual European countries are reported?
Mapping Lies in the Global Media Sphere (Routledge Studies in New Media and Cyberculture)
by Tirşe Erbaysal-Filibeli Melis Öneren-ÖzbekThis volume addresses the concept of “(in)nocent lies” in the media – beyond the concept of misleading information online, this extends to a deliberate effort to spread misinformation, disinformation and conspiracy theories – and proposes a critical approach to tackle the issue in related interdisciplinary fields. The book takes a multidisciplinary and international approach, addressing the digital divide and global inequality, as well as algorithmic bias, how misinformation harms vulnerable groups, social lynching and the effect of misinformation on certain social, political and cultural agendas, among other topics. Arranged thematically, the chapters paint a nuanced and original picture of this issue. This book will be of interest to students and academics in the areas of digital media, media and politics, journalism, development studies, gender and race.
Mapping Memory in Translation
by Siobhan BrownlieThis book presents a map of the application of memory studies concepts to the study of translation. A range of types of memory from personal memory and electronic memory to national and transnational memory are discussed, and links with translation are illustrated by detailed case studies.
Mapping Movie Magazines: Digitization, Periodicals and Cinema History (Global Cinema)
by Daniel Biltereyst Lies Van de VijverMovie magazines are crucial but widely underused sources for writing the history of films and cinema. This volume brings together for the first time a wide variety of historic research of movie magazines and film trade journals, reflecting on the issue of using these sources for film/cinema historiography and on the impact of digitization processes. Mapping Movie Magazines explores this debate from different disciplinary perspectives, enlightened by case studies from the use of early film trade press to pedagogical uses of digitized periodicals. The volume explores Hollywood’s grip on movie magazines, gender in film journalism, typologies of unknown trade press and movie magazine markets, and subversive Tijuana bibles.
Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
by Ronald Hill, Cait Lamberton and Jennifer SwartzSea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
Mapping Spaces of Translation in Twentieth-Century Latin American Print Culture (Routledge Advances in Translation and Interpreting Studies)
by María Constanza GuzmánThis book reflects on translation praxis in 20th century Latin American print culture, tracing the trajectory of linguistic heterogeneity in the region and illuminating collective efforts to counteract the use of translation as a colonial tool and affirm cultural production in Latin America. In investigating the interplay of translation and the Americas as a geopolitical site, Guzmán Martínez unpacks the complex tensions that arise in these “spaces of translation” as embodied in the output of influential publishing houses and periodicals during this time period, looking at translation as both a concept and a set of narrative practices. An exploration of these spaces not only allows for an in-depth analysis of the role of translation in these institutions themselves but also provides a lens through which to uncover linguistic plurality and hybridity past borders of seemingly monolingual ideologies. A concluding chapter looks ahead to the ways in which strategic and critical uses of translation can continue to build on these efforts and contribute toward decolonial narrative practices in translation and enhance cultural production in the Americas in the future. This book will be of particular interest to scholars in translation studies, Latin American studies, and comparative literature.
Mapping the Translator: A Study of Liang Shiqiu (Routledge Studies in Chinese Translation)
by Liping BaiIn Mapping the Translator: A Study of Liang Shiqiu, the writer studies Liang Shiqiu (1903–1987), who was not only a famous writer and important critic but also one of the most prominent translators in China in the 20th century, most notably the first Chinese to finish a translation of The Complete Works of William Shakespeare. Based on primary sources, this research covers issues related to the historical, cultural, cognitive and sociological dimensions of translator studies. It investigates Liang’s translation poetics; the influences of possible patrons and professionals on him; the relationship between Liang’s ideology, the dominant ideology and his translation; Liang’s debates with Lu Xun about and beyond translation criteria, and whether there is inconsistency or possible contradiction in Liang’s translation poetics. This book also analyses the similarities and differences between Liang Shiqiu and Wu Mi–two followers of Irving Babbitt–in terms of translation poetics, and further explores the reasons leading to such differences. This book is targeted at scholars and students, both undergraduate and postgraduate, in the fields of translation studies, Asian studies, Chinese studies, and literary studies.
Mapping the Transnational World: How We Move and Communicate across Borders, and Why It Matters (Princeton Studies in Global and Comparative Sociology)
by Emanuel DeutschmannA study of the structure, growth, and future of transnational human travel and communicationIncreasingly, people travel and communicate across borders. Yet, we still know little about the overall structure of this transnational world. Is it really a fully globalized world in which everything is linked, as popular catchphrases like “global village” suggest? Through a sweeping comparative analysis of eight types of mobility and communication among countries worldwide—from migration and tourism to Facebook friendships and phone calls—Mapping the Transnational World demonstrates that our behavior is actually regionalized, not globalized.Emanuel Deutschmann shows that transnational activity within world regions is not so much the outcome of political, cultural, or economic factors, but is driven primarily by geographic distance. He explains that the spatial structure of transnational human activity follows a simple mathematical function, the power law, a pattern that also fits the movements of many other animal species on the planet. Moreover, this pattern remained extremely stable during the five decades studied—1960 to 2010. Unveiling proximity-induced regionalism as a major feature of planet-scale networks of transnational human activity, Deutschmann provides a crucial corrective to several fields of research.Revealing why a truly global society is unlikely to emerge, Mapping the Transnational World highlights the essential role of interaction beyond borders on a planet that remains spatially fragmented.
Mapping Tokyo in Fiction and Film (Geocriticism and Spatial Literary Studies)
by Barbara E. ThornburyMapping Tokyo in Fiction and Film explores ways that late 20th- and early 21st- century fiction and film from Japan literally and figuratively map Tokyo. The four dozen novels, stories, and films discussed here describe, define, and reflect on Tokyo urban space. They are part of the flow of Japanese-language texts being translated (or, in the case of film, subtitled) into English. Circulation in professionally translated and subtitled English-language versions helps ensure accessibility to the primarily anglophone readers of this study—and helps validate inclusion in lists of world literature and film. Tokyo’s well-established culture of mapping signifies much more than a profound attachment to place or an affinity for maps as artifacts. It is, importantly, a counter-response to feelings of insecurity and disconnection—insofar as the mapping process helps impart a sense of predictability, stability, and placeness in the real and imagined city.
The March of Days: Optimistic Realism through the Seasons of Life
by Patricia M. BoyerAlthough Patricia M. Boyer won a scholarship to McMaster University with the highest mathematics marks in Ontario and graduated at age 19, literature and languages were her specialty. She first worked as a public librarian, next as a secondary school teacher, then as a newspaper editor. A community leader in arts and theatre, Patricia was devoted to human rights action in her local community and around the world, church work, drama, the education of children with disabilities, and music. Each week she wrote a newspaper column inspired by episodes in the world around her, both local and global. She rewarded readers through articles infused with learning from literature, astute sensibility to human psychology, and balanced insights on the tragedies and comedies of life’s passing parade. Patricia Boyer summed up her approach to life as "optimistic realism". This collection of the best of her celebrated columns, organized through the twelve months of the year or "the march of days", includes reflections on seasonal celebrations, changing atmospheres of nature, and calendar milestones in the human cycle. A number of these concise yet poignant writings will move many readers with nostalgia as they evoke the happy events and tragic developments of the Sixties and Seventies. All of them, however, convey the wisdom of a woman whose message of optimistic realism endures like a timeless guide to living a satisfying life in the real world today.
Margaret Mitchell & John Marsh: The Love Story Behind Gone With the Wind
by Marianne WalkerBased on almost 200 previously unpublished letters and extensive interviews with their closest associates, Walker's biography of Margaret Mitchell and her husband, John Marsh, offers a new look into a devoted marriage and fascinating partnership that ultimately created a Pulitzer Prize–winning novel. This edition of Walker's biography celebrates the seventy-fifth anniversary of the publication of Gone With the Wind in 1936.In lively extracts from their letters to family and friends, John and Margaret, who also went by Peggy, describe the stormy years of their courtship, their bohemian lifestyle as a young married couple, the arduous but fulfilling years when Peggy was writing her famous novel, the thrill of its acceptance for publication and its literary success, and the excitement of the making of the movie. In telling the private side of this twenty-four-year marriage, author Marianne Walker reveals a long-suspected truth: Gone With the Wind might have never been written were it not for John Marsh. He was Peggy's best friend and constant champion, and he became her editor, proofreader, researcher, business manager, and the inspiration and motivation behind her writing. At every point, including the turbulent years of Mitchell's first marriage to Red Upshaw, it was John who provided the intellectual stimulation, emotional support, and editorial insights that allowed Peggy to channel her talents into the creation of her astounding Civil War epic. From years of meticulous research, Marianne Walker details the intimate and moving love story between a husband and wife, and between a writer and her editor.
Marginal Cost in the New Economy: A Proposal for a Uniform Approach to Policy Evaluations
by Roger L. ConklingThis volume presents an approach for resolving a variety of public policy debates. It proposes that a single standard - marginal cost methodology - be adopted to replace the haphazard arrays of methods and techniques currenly employed to measure the costs and benefits of disputed policy issues.
Marginal Notes: Social Reading and the Literal Margins (New Directions in Book History)
by Paul Tankard Patrick SpeddingMarginal Notes: Social Reading and the Literal Margins offers an account of literary marginalia based on original research from a range of unique archival sources, from mid-16th-century France to early 20th-century Tasmania. Chapters examine marginal commentary from 17th-century China, 18th-century Britain, and 19th-century America, investigating the reputations, as reflected by attentive readers, of He Zhou, Pierre Bayle, Samuel Johnson, Thomas Warton, and Sir Walter Scott. The marginal writers include Jacques Gohory, Mary Astell, Hester Thrale, Herman Melville, the young daughters of the Broome family in Gloucestershire, and the patrons of the library of the Huon Mechanics’ Institute, Tasmania. Though marginalia is often proscribed and frequently hidden or overlooked, the collection reveals the enduring power of marginalia, concluding with studies of the ethics of annotation and the resurrected life of marginalia in digital environments.
Marine Air Group 25 and SCAT (Images of Aviation)
by William M. ArmstrongMarine Air Group 25 was a pioneering combat air transport unit that entered overseas service during the Guadalcanal campaign in September 1942, helping to achieve the first American offensive victory of the war in the Pacific. It quickly gained fame for its rapid delivery of vital supplies and its lifesaving evacuation of casualties. During the fight for Guadalcanal, Marine Air Group 25 became the nucleus of the joint-service SOPAC (South Pacific) Combat Air Transport Command, or SCAT, partnering with troop carrier and medical units of the US Army Air Forces. SCAT would continue to play a crucial role in subsequent Allied operations throughout the Solomon Islands, including the battles for New Georgia and Bougainville. After SCAT was dissolved in February 1945, Marine Air Group 25 continued its mission in the Philippines and then Northern China until being deactivated in 1946. In 1950, the group was reactivated, seeing further service during the Korean War.
Marissa Mayer and the Fight to Save Yahoo!
by Nicholas CarlsonA page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Maritime Regelungs- und Sensorsysteme: Automatisierte Schiffsführung – mit MATLAB® und Simulink®
by Jürgen Majohr Martin KurowskiDas Buch beschreibt die erforderlichen Grundlagen für den Entwurf und die Anwendung maritimer Regelungssysteme. Unter Verwendung moderner Methoden der Modellbildung und der Regelungstheorie erfolgt die Behandlung von Navigationssystemen und Sensoren, Regelungsstrukturen und Assistenzsystemen bis hin zu einem neuentwickelten Manöverregelungssystem. Der methodisch dargestellte Stoff wird durch eine Vielzahl von mit MATLAB® und Simulink® erstellten Rechenbeispielen und Simulationen auf der Basis von Borddaten anschaulich interpretiert.
Mark Steyn's Passing Parade: Obituaries And Appreciations
by Mark Steyn...on Bob Hope: He was the first comedian to run himself as a business, and he succeeded brilliantly. Time magazine reported in 1967 that he was worth half a billion dollars. Asked about the figure, Hope said, "Anyone can do it. All you have to do is save a million dollars a year for 500 years." ...on Amin: His Excellency was borne aloft in a sedan chair balanced with some difficulty on the shoulders of four spindly Englishmen from Kampala's business community, while another humbled honky walked behind holding the parasol. When it came to the white man's burden, the British could talk the talk. But that night the 3001b Amin made them walk the walk. ...on Strom Thurmond: Strom had just cast an appreciative bipartisan eye over the petite brunette liberal extremist. Senator Boxer gave an involuntary shudder. Glancing down, I was horrified to see an unusually large lizard slithering up and down my arm. On closer inspection, it proved to be Strom's hand. Presumably he'd mistaken my dainty elbow for Barbara's, but who knows? In how many other national legislatures can a guy just wander in off the street and find himself being petted by a 97-year-old Senator? ...on the Princess of Wales: August is the "silly season" in the British press, and this year the Princess had done her bit for her media chums, embarking on a dizzying summer romance that brought an extravagant array of her lover's ex-girlfriends tumbling out of the cupboard. A good time was had by all. On the very last day of the silly season, when the Queen's subjects woke to the news that Diana was dead, it seemed in some strange way the best plot twist of all. On Katherine Graham judging from the tone of the drooling eulogies, most commentators are apparently assuming that The Washington Post's proprietress will be continuing her salons in the unseen world and that, come their own demise, they want to make sure they're at the top table with Kay, the Kennedys, Pam Harriman, and not down the declasse end near the powder room with God, Christ, St Peter and the other losers. And for This Ole House: I was wandering way up in the mountains and came across this dilapidated cabin." He was hunting in the high Sierras and had noticed a mangy, starving old hound dog hanging around an otherwise abandoned cabin. "Inside, I found an old prospector lying dead. I saw curtains, so that meant a woman had been there. I saw kids' things lin' around. And they were all gone now. The old man was alone." Most of us would just get out, some perhaps would go to the cops, but Hamblen sat down and, with the corpse lying next to him for inspiration, began to rough out a song.
Mark Twain: A Life
by Ron PowersRon Powers's tour de force has been widely acclaimed as the best life and times, filled with Mark Twain's voice, and as a great American story.Samuel Clemens, the man known as Mark Twain, invented the American voice and became one of our greatest celebrities. His life mirrored his country's, as he grew from a Mississippi River boyhood in the days of the frontier, to a Wild-West journalist during the Gold Rush, to become the king of the eastern establishment and a global celebrity as America became an international power. Along the way, Mark Twain keenly observed the characters and voices that filled the growing country, and left us our first authentically American literature. Ron Powers's magnificent biography offers the definitive life of the founding father of our culture.
Mark Twain: A Life
by Ron PowersIf Mark Twain was the seminal American writer, he was also an international celebrity whose life was every bit as extraordinary as his writing. Ron Powers, an award-winning author and critic with twenty years' worth of experience studying Twain and his art, combines enormous learning with wonderful storytelling in a masterful story of the man behind the writing. Twain's story is epic, comic and tragic. To retrace it all in illuminating detail, Powers draws on the tens of thousands of Twain's letters and on his astonishing journal entries - many of which are quoted here for the first time. Twain left Missouri for a life on the Mississippi during the golden age of steamboats, enjoyed an uproariously drunken newspaper career in the Nevada of the Wild West, and witnessed and joined the extremes of wealth and poverty of New York City and of the Gilded Age. Through it all he observed, borrowed, stole and combined the characters he met into the voice of America's greatest literature, attracting throngs of fans wherever his undying lust for wandering took him. From Twain's wicked satire to his relationships with the likes of Ulysses Grant, this is a brilliantly written story that astounds, amuses and edifies as only a great life can.
Mark Twain in Washington, D.C.: The Adventures of a Capital Correspondent
by John MullerA rollicking account of how Mark Twain mocked and mined DC&’s self-important, incompetent, and corrupt political scene to further his literary career. When young Samuel Clemens first visited the nation&’s capital in 1854, both were rough around the edges and of dubious potential. Returning as Mark Twain in 1867, he brought his sharp eye and acerbic pen to the task of covering the capital for nearly a half-dozen newspapers. He fit in perfectly among the other hard-drinking and irreverent correspondents. His bohemian sojourn in Washington, DC, has been largely overlooked, but his time in the capital city was catalytic to Twain&’s rise as America&’s foremost man of letters. While in Washington City, Twain received a publishing offer from the American Publishing Company that would jumpstart his fame. Through original research unearthing never-before-seen material, author John Muller explores how Mark Twain&’s adventures as a capital correspondent proved to be a critical turning point in his career. Includes photos! &“Muller&’s careful research, hard facts, well-chosen illustrations, and fresh discoveries bring Twain&’s Washington period back to life.&” —TwainWeb
Marken als politische Akteure
by Jan Dirk Kemming Jan RommerskirchenDieses Buch führt Sie in die Welt der Markenkommunikation einWer sich mit Markenführung und Markenkommunikation beschäftigen möchte, kommt an diesem umfangreichen Buch nicht vorbei. Es zeigt den zunehmenden Einfluss von Marken auf Bereiche und Themen wie:• Politik und Gesellschaft• Soziale Verantwortung und Gerechtigkeit• Nachhaltigkeit und ÖkologieGleich in mehreren Beiträgen erläutern die Autoren die theoretischen Grundlagen der Markenkommunikation, aber daneben geben sie auch zahlreiche Tipps für die praktische Umsetzung. Dabei betrachten sie Marken stets als eigenständige Kommunikatoren des Marktes und der Gesellschaft.Die Inhalte im ÜberblickJeder Autor dieses Herausgeberwerks widmet sich einem Bereich der Markenkommunikation, wodurch sich der Leser ein fundiertes Basiswissen aneignen kann. Neben der Wechselbeziehung von Marken und Politik steht vor allem die Frage nach ihrer gesellschaftlichen Verantwortung im Vordergrund des Forschungsinteresses. Aber auch die moralische Komponente von Marken und das historische Verhältnis von Marken und Kultur spielen eine wichtige Rolle.
Markenführung mit Archetypen: Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement (essentials)
by Jens Uwe Pätzmann Jessica HartwigDieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergangenen zehn Jahren erfolgreichsten Blockbuster und ihrer Figuren, die als Repräsentanten moderner Archetypen stehen. Ergebnis ist ein Modell, das für die Anwendung in der strategischen Markenführung, insbesondere bei der Markenpersönlichkeitsdefinition, der Customer Insights- und Produktentwicklung, beim Service Design, Content Marketing und Storytelling sowie bei der Organisationsentwicklung und dem Internal Branding interessant ist.
Markenführung und Markenkommunikation in der Immobilienwirtschaft: Grundwissen für Einsteiger (essentials)
by Cathrin Christoph Frauke BenderDieses essential gibt einen Einblick in die Markenführung für Immobilienunternehmen. Die zwei erfahrenen Autorinnen zeigen Beispiele für erfolgreiche Markenbildung, geben einen Überblick über die wichtigsten Kommunikationsinstrumente und sprechen mit Branchenexperten. Die zunehmende Wettbewerbsintensität verschärft die Notwendigkeit zur Entwicklung eindeutiger und imageprägender Markenpositionierungen. Eine Marke sollte ein eigenständiges, klares und langfristig tragfähiges Markenprofil aufbauen, das eine emotionale Bindung zum Unternehmen schafft. Dieses essential zeigt Wege dazu auf.
Markenkommunikation kompakt: Aktuelle Markenführung im Spannungsfeld von Wirtschaft und Wertewandel
by Dominik PietzckerDiesem Buch liegen die folgenden beiden Leitfragen zugrunde: Wie gelingt es, ein konzises Markenbild in den Köpfen der Verbraucherinnen und Verbraucher zu entwerfen? Und: Wie lassen sich Marken aus Sicht des Managements führen, also intentional in eine vorab definierte Richtung lenken? Dabei geht es in erster Linie um ein pragmatisch-technisches Verständnis von Markenarbeit und Markenführung unter kommunikativen Gesichtspunkten. Dies betrifft ästhetische Fragen des Markenbildes, psychologische Aspekte der Informationsvermittlung sowie insbesondere technische Bedingungen der Mediennutzung im digitalen und analogen Raum. Gerade weil Marken Bestandteil unseres Lebensalltages sind, ist ein distanzierter und analytischer Blick wichtig, um die ihnen unterlegten Konzepte, Strategien und Intentionen zu verstehen.