- Table View
- List View
Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills (Future of Business and Finance)
by Anne Katrine Lund Mette Refshauge"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.
Mastering Drupal 8
by Chaz Chumley William HurleyMastering Drupal can lead to a mighty website - discover what Drupal 8 can really do with hidden techniques, best practices, and more! About This Book • The most up-to-date advanced practical guide on Drupal 8 with an in-depth look at all the advanced new features such as authoring, HTML markup, built-in web services, and more • If you are looking to dive deep into Drupal 8 and create industry-standard web apps, then this is the ideal book for you • All the code and examples are explained in great detail to help you in the development process Who This Book Is For This book is ideally suited to web developers, designers, and web administrators who want to dive deep into Drupal. Previous experience with Drupal is a must to unleash the full potential of this book. What You Will Learn • Discover how to better manage content using custom blocks and views • Display content in multiple ways, taking advantage of display modes • Create custom modules with YAML and Symfony 2 • Easily translate content using the new multilingual capabilities • Use RESTful services and JavaScript frameworks to build headless websites • Manage Drupal configuration from one server to another easily In Detail Drupal is an open source content management system trusted by governments and organizations around the globe to run their websites. It brings with it extensive content authoring tools, reliable performance, and a proven track record of security. The community of more than 1,000,000 developers, designers, editors, and others have developed and maintained a wealth of modules, themes, and other add-ons to help you build a dynamic web experience. Drupal 8 is the latest release of the Drupal built on the Symfony2 framework. This is the largest change to the Drupal project in its history. The entire API of Drupal has been rebuilt using Symfony and everything from the administrative UI to themes to custom module development has been affected. This book will cover everything you need to plan and build a complete website using Drupal 8. It will provide a clear and concise walkthrough of the more than 200 new features and improvements introduced in Drupal core. In this book, you will learn advanced site building techniques, create and modify themes using Twig, create custom modules using the new Drupal API, explore the new REST and Multilingual functionality, import, and export Configuration, and learn how to migrate from earlier versions of Drupal. Style and approach This book takes a practical approach with equal emphasis on examples and illustrative screenshots.
Mastering Drupal 8 Views
by Gregg MarshallAccelerate your development process using Drupal 8 Views with this advanced, practical guide About This Book * A practical, step-by-step guide with illustrative examples to give you a clear understanding of Drupal 8 views * Get the only book on the market that talks about Drupal 8 views and their importance for developers * Get an understanding of how views work and how they help to create modular applications Who This Book Is For This book is for web developers, web designers, and website administrators who use Drupal 8, have some basic knowledge of managing and developing apps with Drupal, and who want to get an advanced, practical knowledge of views and how to leverage them in Drupal 8 applications. What You Will Learn * Create displays of content that are automatically updated when you add new content * Show maps and rotating image carousels on your site * Combine content to create composite displays using the same data in different ways * Use fields from more than one content type to create powerful views of multi-table data * Modify the field data being displayed, combining it in different ways or changing the HTML that might be normally generated * Add headers and footers above and below a views display * Make the output of your view look exactly like the designer specifies * Change the order in which a list of content is displayed, limit the content shown to only certain content types or values * Filter content using values passed to the view in the URL, making a single view work different ways In Detail Learn how to build complex displays of content--all without programming. Views were used on more than 80% of all Drupal 7 sites; now they are part of the Drupal 8 core. While most site builders and site owners are aware of views, they don't understand how to take full advantage of their power to create many amazing pages and blocks. If they use views, they might build 10 different view displays with different filters, without knowing that a contextual filter would require only a single display. Using our sample company, we'll take its existing content and evolve an ever more complex and powerful website for that company, starting with adapting the administration the user sees and moving on to making complex pages of information for site visitors. Style and approach This is the only advanced resource that will show you how to create, customize, and manage views in the Drupal 8 development environment. This has become more important since Drupal 8 has made views part of its core architecture.
Mastering German Vocabulary: A Practical Guide to Troublesome Words
by Bruce DonaldsonHow often have you looked up an English word in a German dictionary only to be confronted by a bewildering array of German equivalents? Which is the correct word for the context in question? Thirty years' experience in teaching Germanic languages at tertiary level to English-speaking students have made the author acutely aware of this problem. Mastering German Vocabulary explains how to use over 2,200 common German words correctly, using example sentences in German with English translations.In order to aid quick consultation, all German and English words are listed in separate indexes. The book is designed for all upper secondary and tertiary students of German and complements Routledge's grammar, dictionary and vocabulary building textbooks. It is a practical companion for anyone serious about perfecting their German.
Mastering Git
by Jakub NarebskiAttain expert-level proficiency with Git for enhanced productivity and efficient collaboration by mastering advanced distributed version control features About This Book * Set up Git for solo and collaborative development * Harness the full power of Git version control system to customize Git behavior, manipulate history, integrate external tools and explore platform shortcuts * A detailed guide, which explains how to apply advanced Git techniques and workflows and ways to handle submodules Who This Book Is For If you are a Git user with reasonable knowledge of Git and familiarity with basic concepts such as branching, merging, staging, and workflows, this is the book for you. Basic knowledge of installing Git and software configuration management concepts is essential. What You Will Learn * Explore project history, find revisions using different criteria, and filter and format how history looks * Manage your working directory and staging area for commits and interactively create new revisions and amend them * Set up repositories and branches for collaboration * Submit your own contributions and integrate contributions from other developers via merging or rebasing * Customize Git behavior system-wide, on a per-user, per-repository, and per-file basis * Take up the administration and set up of Git repositories, configure access, find and recover from repository errors, and perform repository maintenance * Chose a workflow and configure and set up support for the chosen workflow In Detail Git is one of the most popular types of Source Code Management (SCM) and Distributed Version Control System (DVCS). Despite the powerful and versatile nature of the tool enveloping strong support for nonlinear development and the ability to handle large projects efficiently, it is a complex tool and often regarded as "user-unfriendly". Getting to know the ideas and concepts behind the architecture of Git will help you make full use of its power and understand its behavior. Learning the best practices and recommended workflows should help you to avoid problems and ensure trouble-free development. The book scope is meticulously designed to help you gain deeper insights into Git's architecture, its underlying concepts, behavior, and best practices. Mastering Git starts with a quick implementation example of using Git for a collaborative development of a sample project to establish the foundation knowledge of Git operational tasks and concepts. Furthermore, as you progress through the book, the tutorials provide detailed descriptions of various areas of usage: from archaeology, through managing your own work, to working with other developers. This book also helps augment your understanding to examine and explore project history, create and manage your contributions, set up repositories and branches for collaboration in centralized and distributed version control, integrate work from other developers, customize and extend Git, and recover from repository errors. By exploring advanced Git practices, you will attain a deeper understanding of Git's behavior, allowing you to customize and extend existing recipes and write your own. Style and approach Step-by-step instructions and useful information make this book the ultimate guide to understanding and mastering Git. This book will show road to mastery example by example, while explaining mental model of Git. The Introduction section covers the 'Essentials' just for refreshing the basics. The main highlight is that the concepts are based on HOW the technology/framework works and not just practical 'WHAT to do'.
Mastering KVM Virtualization
by Prasad Mukhedkar Humble Devassy Chirammal Anil VettathuDive in to the cutting edge techniques of Linux KVM virtualization, and build the virtualization solutions your datacentre demands About This Book * Become an expert in Linux virtualization * Migrate your virtualized datacenter to the cloud * Find out how to build a large scale virtualization solution that will transform your organization Who This Book Is For Linux administrators - if you want to build incredible, yet manageable virtualization solutions with KVM this is the book to get you there. It will help you apply what you already know to some tricky virtualization tasks. What You Will Learn * Explore the ecosystem of tools that support Linux virtualization * Find out why KVM offers you a smarter way to unlock the potential of virtualization * Implement KVM virtualization using oVirt * Explore the KVM architecture - so you can manage, scale and optimize it with ease * Migrate your virtualized datacenter to the cloud for truly resource-efficient computing * Find out how to integrate OpenStack with KVM to take full control of the cloud In Detail A robust datacenter is essential for any organization - but you don't want to waste resources. With KVM you can virtualize your datacenter, transforming a Linux operating system into a powerful hypervisor that allows you to manage multiple OS with minimal fuss. This book doesn't just show you how to virtualize with KVM - it shows you how to do it well. Written to make you an expert on KVM, you'll learn to manage the three essential pillars of scalability, performance and security - as well as some useful integrations with cloud services such as OpenStack. From the fundamentals of setting up a standalone KVM virtualization platform, and the best tools to harness it effectively, including virt-manager, and kimchi-project, everything you do is built around making KVM work for you in the real-world, helping you to interact and customize it as you need it. With further guidance on performance optimization for Microsoft Windows and RHEL virtual machines, as well as proven strategies for backup and disaster recovery, you'll can be confident that your virtualized data center is working for your organization - not hampering it. Finally, the book will empower you to unlock the full potential of cloud through KVM. Migrating your physical machines to the cloud can be challenging, but once you've mastered KVM, it's a little easie. Style and approach Combining advanced insights with practical solutions, Mastering KVM Virtualization is a vital resource for anyone that believes in the power of virtualization to help a business use resources more effectively.
Mastering Layout: On the Art of Eye Appeal
by Mike StevensThis best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
Mastering Legal Analysis and Drafting (Mastering Series)
by George W. Kuney Donna C. LooperThis book seeks to emphasize the fundamental structure and methods of legal drafting, which, the authors contend, are grounded in a surprisingly few, elemental rules and techniques of legal analysis and deployment of legal authorities amid relevant facts. It is designed to help the novice legal drafter identify those elemental rules and techniques and show how they are used to prepare effective legal writing in different formats, most of which share common elements and structures. <p><p>The book begins with a discussion of legal analysis, followed by a discussion of general drafting principles and rules, and then proceeds to apply these concepts in the following chapters to specific forms of legal writing including client letters, demand letters, research memoranda, motions and supporting documents, appellate briefs, contracts and instruments, and legislation. It closes with a chapter on "writing to build a record" that reprises the other chapters and highlights the key concepts.
Mastering Magento 2 - Second Edition
by Bret WilliamsThis book is for web designers, developers, or e-commerce store-owners who design or manage Magento stores for their clients and want to gain an in-depth understanding of the various features of Magento 2.
Mastering Magento Theme Design
by Andrea SaccaWritten in a step-by-step, tutorial style with a lot of code snippets and hands-on examples to create an advanced Magento theme from scratch, this book is tailor-made for web designers and developers. This book is great for developers and web designers who are looking to get a good grounding in how to create custom, responsive, and advanced Magento themes. Readers must have some experience with HTML, PHP, CSS, and Magento theme design. This book will be useful for anybody who already has knowledge of the Magento frontend structure.
Mastering Microsoft Power BI: Expert techniques to create interactive insights for effective data analytics and business intelligence, 2nd Edition
by Brett Powell Greg DecklerPlan, design, develop, and manage robust Power BI solutions to generate meaningful insights and make data-driven decisionsKey FeaturesMaster the latest dashboarding and reporting features of Microsoft Power BICombine data from multiple sources, create stunning visualizations and publish Power BI apps to thousands of usersGet the most out of Microsoft Power BI with real-world use cases and examplesBook DescriptionMastering Microsoft Power BI, Second Edition, provides an advanced understanding of Power BI to get the most out of your data and maximize business intelligence. This updated edition walks through each essential phase and component of Power BI, and explores the latest, most impactful Power BI features. Using best practices and working code examples, you will connect to data sources, shape and enhance source data, and develop analytical data models. You will also learn how to apply custom visuals, implement new DAX commands and paginated SSRS-style reports, manage application workspaces and metadata, and understand how content can be staged and securely distributed via Power BI apps. Furthermore, you will explore top report and interactive dashboard design practices using features such as bookmarks and the Power KPI visual, alongside the latest capabilities of Power BI mobile applications and self-service BI techniques. Additionally, important management and administration topics are covered, including application lifecycle management via Power BI pipelines, the on-premises data gateway, and Power BI Premium capacity. By the end of this Power BI book, you will be confident in creating sustainable and impactful charts, tables, reports, and dashboards with any kind of data using Microsoft Power BI.What you will learnBuild efficient data retrieval and transformation processes with the Power Query M language and dataflowsDesign scalable, user-friendly DirectQuery, import, and composite data modelsCreate basic and advanced DAX measuresAdd ArcGIS Maps to create interesting data storiesBuild pixel-perfect paginated reportsDiscover the capabilities of Power BI mobile applicationsManage and monitor a Power BI environment as a Power BI administratorScale up a Power BI solution for an enterprise via Power BI Premium capacityWho this book is forBusiness Intelligence professionals and intermediate Power BI users looking to master Power BI for all their data visualization and dashboarding needs will find this book useful. An understanding of basic BI concepts is required and some familiarity with Microsoft Power BI will be helpful to make the most out of this book.
Mastering Negotiation
by Michael R. FowlerThis comprehensive book covers the key stages of the negotiation process: choosing an approach, preparing to negotiate, initiating talks, moving to substantive bargaining and problem-solving, overcoming common difficulties, and closing a deal. It focuses on issues of negotiation strategy, especially those associated with the interest-based or mutual-gains negotiation that professional negotiators often use in complex disputes. Special features include chapters on cross-cultural negotiations, group negotiations, and ethical issues.
Mastering Public Speaking: The Handbook
by George Grice John SkinnerUpdated in a new 2nd edition, this book equips readers with a firm grounding in the "hows" and "whys" of public speaking by providing an ideal balance of theory and skills while placing important emphasis on critiquing, ethics, and critical thinking. <p><p> By eliminating those activities not essential to learning the basics of public speaking, readers are then able to learn how to think critically as they choose speech topics, conduct research, organize content, select language, manage nervousness, and deliver speeches. Additionally, the tabbed sections include a quick overview to the chapters within the section.
Mastering Responsive Web Design with HTML5 and CSS3
by Ricardo ZeaBecome a master in RWD with this practical, engaging guide About This Book * Build responsive designs with solid yet simple HTML5 and CSS3 best practices * Use CSS preprocessors (Sass) to speed up the creation of CSS * Each chapter covers a different feature of RWD with carefully chosen, interesting examples, including the latest developments in responsive design Who This Book Is For If you already know some HTML and CSS and understand the principles of responsive web design, this book is for you. There's something here for you to learn regardless of if you're a web designer or web developer, or whether you're a seasoned expert web professional. What You Will Learn * Install and use Sass with SCSS syntax to create your CSS * Use HTML5 tags the right way for the right type of content * Enhance the experience of users with assistive technology with ARIA roles * Design with desktop-first approach but implement with mobile-first methodology * For your layouts, either create and use your own scalable CSS grid, or use Flexbox * Create three types of navigation for small screen devices * Find the best way to serve the best type of image and how to make videos responsive * Build custom responsive emails to ensure the message gets across regardless of the device In Detail Responsive web design is getting more complex day by day and without the necessary design and development skill sets, it's a matter of time before we're left behind. Building meaningful and accessible websites and apps using HTML5 and CSS3 is a must if we want to create memorable experiences for the users. In the ever-changing world of web designers and developers, being proficient in responsive web design is no longer an option, it is mandatory. Whether you're a web designer or web developer, or a seasoned expert web professional, this book will bolster your HTML and CSS skills to a master level. The book is designed in a way that each chapter will take you one step closer to becoming an expert in RWD. The book begins with introducing you to the power of CSS preprocessors, Sass in this case, to increase the speed of writing repetitive CSS tasks, then use simple but meaningful HTML examples; and add ARIA roles to increase accessibility. You will also understand why a mobile-first approach is ideal. Next, you will learn how to use an easily scalable CSS grid or if you prefer, use Flexbox instead. Create navigations for small screen devices using the "drawer navigation," "off-canvas" or "toggle" navigation patterns, and also implement images and media in both responsive and responsible ways. Finally, you will build a solid and meaningful typographic scale and make sure your messages and communications display correctly with responsive emails. Style and approach Designing and developing for the web should be fun, and that's the tone used in the book. This book is written in a step-by-step format with clean-cut examples. You will also find tips and notes all over the book to help clarify those small and simple details most books and tutorials assume you already know.
Mastering spaCy: An end-to-end practical guide to implementing NLP applications using the Python ecosystem
by Duygu AltinokBuild end-to-end industrial-strength NLP models using advanced morphological and syntactic features in spaCy to create real-world applications with easeKey FeaturesGain an overview of what spaCy offers for natural language processingLearn details of spaCy's features and how to use them effectivelyWork through practical recipes using spaCyBook DescriptionspaCy is an industrial-grade, efficient NLP Python library. It offers various pre-trained models and ready-to-use features. Mastering spaCy provides you with end-to-end coverage of spaCy's features and real-world applications. You'll begin by installing spaCy and downloading models, before progressing to spaCy's features and prototyping real-world NLP apps. Next, you'll get familiar with visualizing with spaCy's popular visualizer displaCy. The book also equips you with practical illustrations for pattern matching and helps you advance into the world of semantics with word vectors. Statistical information extraction methods are also explained in detail. Later, you'll cover an interactive business case study that shows you how to combine all spaCy features for creating a real-world NLP pipeline. You'll implement ML models such as sentiment analysis, intent recognition, and context resolution. The book further focuses on classification with popular frameworks such as TensorFlow's Keras API together with spaCy. You'll cover popular topics, including intent classification and sentiment analysis, and use them on popular datasets and interpret the classification results. By the end of this book, you'll be able to confidently use spaCy, including its linguistic features, word vectors, and classifiers, to create your own NLP apps.What you will learnInstall spaCy, get started easily, and write your first Python scriptUnderstand core linguistic operations of spaCyDiscover how to combine rule-based components with spaCy statistical modelsBecome well-versed with named entity and keyword extractionBuild your own ML pipelines using spaCyApply all the knowledge you've gained to design a chatbot using spaCyWho this book is forThis book is for data scientists and machine learners who want to excel in NLP as well as NLP developers who want to master spaCy and build applications with it. Language and speech professionals who want to get hands-on with Python and spaCy and software developers who want to quickly prototype applications with spaCy will also find this book helpful. Beginner-level knowledge of the Python programming language is required to get the most out of this book. A beginner-level understanding of linguistics such as parsing, POS tags, and semantic similarity will also be useful.
Mastering the Art of Public Speaking: 8 Secrets to Transform Fear and Supercharge Your Career
by Michael J. GelbSeventy-four percent of Americans suffer from glossophobia, the fear of public speaking. In fact, even top professional speakers and accomplished actors experience butterflies before presenting. They never eliminate the butterflies; they just teach them how to fly in formation. How? Michael Gelb&’s techniques will help you clarify and shape your message so that your audience — no matter how big or small, in person or virtual — will care about it. Once the message is clear, he teaches you how to convey it in memorable, creative, and effective ways. Gelb shows that public speaking is a skill anyone can learn and enjoy. Mastering the Art of Public Speaking will guide you to rediscover your natural gift for communication while strengthening confidence and presence.
Mastering the Business of Writing: A Leading Literary Agent Reveals the Secrets of Success
by Richard CurtisOne of the most comprehensive guides currently on the market, MASTERING THE BUSINESS OF WRITING is an insider's guide to the business of being a professional writer. All aspects of the publishing industry are explained, both for the aspiring author and the established writer wishing to jump start a professional career. This guide includes everything you need to know about publishers, agents, and the track to success, including: What agents do and how they develop relationships within the publishing industry that can be beneficial to your career; the best way to formulate a book proposal that sells; what publishers are really looking for in a book—and what they aren't; understanding technicalities of advances, contracts, multibook deals and subsidiary rights; the significance of sales conferences and bookstore chains; essential manners and protocols for establishing positive relations with your agent, editor and publisher, legal issues, copyright, and much, much more....
Mastering the New Media Landscape
by Rusty Shelton Barbara Cave HenricksThe New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Mastering the Process: From Idea to Novel
by Elizabeth George'After a number of years teaching writing courses and appearing at writers' conferences, I began to see that creating a process book utilising one of my novels as an example of each step of my process might prove useful to people who are interested in novel writing or in how this individual writer approaches the complicated task of putting together a British crime novel.'As the author of twenty-four novels, Elizabeth George is one of the most successful - and prolific - novelists today. In Mastering the Process, George offers a master class in the art and science of crafting a novel, sharing her wealth of experience with would-be novelists, and with crime fiction fans. Using her actual work to illustrate the various steps of novel writing that she explores in this book, she illustrates her points about plotting, characterisation and technique with great clarity and generosity.Drawing from her personal photos, early notes, character analyses, and rough drafts for every stage of her novel Careless in Red, George offers us an intimate look at the procedures she follows, from researching location to imagining plot to creating characters to the actual writing and revision processes themselves. At the same time, she gives invaluable advice for writers about what has worked for her - and what hasn't. Mastering the Process provides writers with practical, prescriptive, and achievable tools for creating a novel, editing a novel, and problem solving when in the midst of a novel, from a master storyteller at the top of her game.Elizabeth George has taught creative writing both nationally and internationally for over thirty years and is the author of Write Away, described as 'one novelist's approach to fiction and the writing life'.
Mastering the Process: From Idea to Novel
by Elizabeth George'After a number of years teaching writing courses and appearing at writers' conferences, I began to see that creating a process book utilising one of my novels as an example of each step of my process might prove useful to people who are interested in novel writing or in how this individual writer approaches the complicated task of putting together a British crime novel.'As the author of twenty-four novels, Elizabeth George is one of the most successful - and prolific - novelists today. In Mastering the Process, George offers a master class in the art and science of crafting a novel, sharing her wealth of experience with would-be novelists, and with crime fiction fans. Using her actual work to illustrate the various steps of novel writing that she explores in this book, she illustrates her points about plotting, characterisation and technique with great clarity and generosity.Drawing from her personal photos, early notes, character analyses, and rough drafts for every stage of her novel Careless in Red, George offers us an intimate look at the procedures she follows, from researching location to imagining plot to creating characters to the actual writing and revision processes themselves. At the same time, she gives invaluable advice for writers about what has worked for her - and what hasn't. Mastering the Process provides writers with practical, prescriptive, and achievable tools for creating a novel, editing a novel, and problem solving when in the midst of a novel, from a master storyteller at the top of her game.Elizabeth George has taught creative writing both nationally and internationally for over thirty years and is the author of Write Away, described as 'one novelist's approach to fiction and the writing life'.(P) 2020 Penguin Random House Audio
Mastering WooCommerce 4: Build complete e-commerce websites with WordPress and WooCommerce from scratch
by Patrick RaulandUnderstand all aspects of building a successful online store which is search-engine-optimized, using theme management and one-page checkout features Key Features Extend your WordPress knowledge to build fully functional e-commerce websites using WooCommerce and its plugins Implement payment gateway, shipping, and inventory management solutions Improve the speed and performance of your websites by optimizing images and caching static information Book Description WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You'll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you'll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you've set up and organized your online store, you'll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you'll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you'll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend. What you will learn Grasp the fundamentals of e-commerce website design and management with WordPress Use Gutenberg product blocks to display products across various categories on your website Get to grips with WordPress plugin development to customize your website's functionality Discover various ways to effectively handle product payment, taxes, and shipping Use analytics and product data syncing in WordPress to keep an eye on the user experience and monitor the performance of your online store Promote your new product online using SEO management and landing pages Who this book is for This WooCommerce development book is for web developers, WordPress developers, e-commerce consultants, or anyone familiar with using WordPress and interested in building an e-commerce platform from scratch. Working knowledge of WordPress development and general web development concepts is required.
Mastering Your Business Dissertation: How to Conceive, Research and Write a Good Business Dissertation (Routledge Companions In Business, Management And Accounting Ser.)
by Robert LomasThe ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation. Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers. This book includes a foreword by Mark Booth.
Masters of Disaster: The Ten Commandments of Damage Control
by Bill Guttentag Christopher Lehane Mark FabianiThe foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Mastodon For Dummies
by Chris Minnick Michael McCallisterA little birdy told us you needed to know more about Mastodon Ready to escape the drama of existing social media platforms and try something new and awesome in the world of social media? In Mastodon For Dummies, experienced tech trainers Chris Minnick and Mike McCallister show you exactly how to use Mastodon, the hot decentralized social media offering on the web and destination for thousands of social media migrants. Learn how to sign up for the service on your choice of server and get familiar with the rules of what’s sure to become your new favorite app. You’ll discover how to connect with other people, attract your own followers, and make yourself right at home in the Mastodon community. In the book, you’ll find: Easy-to-follow instructions on how to choose the Mastodon server that suits you best Instructions for establishing new connections on a new social platform and learning the rules of the road Tips for conducting business on Mastodon and making a home for your home-based business or brand on the social media service Step-by-step guides on launching your very own serverIf you’re ready to leave old social platforms in the rear-view and try something new, grab a copy of Mastodon For Dummies.