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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
by Ann Hollifield Amy Jo CoffeyThis textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
The Media and Aid in Sub-Saharan Africa: Whose News? (Routledge Contemporary Africa)
by Lena von NasoNews coverage on Africa is closely connected not only with how Western audiences see the continent, but also with how a wide Western audience builds its opinion on issues that carry consequences for the public's and governments' support and policy towards development aid. The Western media reinforce a picture of a continent that drowns in chaos, is dominated by conflicts, diseases, corruption and failed democratisation. Whose interests lie behind that? How does foreign news on sub-Saharan Africa emerge, which actors are relevant in its making, and on the basis of what interests do these actors shape the coverage that is then presented as 'neutral information' to a broad international audience? Closely examining the relationship between foreign correspondents of international news media and humanitarian organisations, Lena von Naso shows how the aid and media sectors cooperate in Africa in a unique way. Based on more than 70 interviews with foreign correspondents and aid workers operating across Africa, the book argues that the changing nature of foreign news and of aid is forcing them to form a deep co-dependency that is having a serious and largely unnoticed effect on Western news coverage. This comprehensive examination of a new paradigm will interest students and scholars of media and journalism, African studies, development and humanitarian studies and the aid and media communities operating across Africa.
The Media and Body Image: If Looks Could Kill
by Barrie Gunter Maggie WykesBlaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet surprisingly, little work has addressed either the nature of media representations of the body, or the ways in which audiences interpret and use such images in our contemporary cultural context. The Media and Body Image addresses this lack and: - Draws together literature from sociology, gender studies and psychology - Brings together new empirical work on both media representations and audience responses - Offers a broad discussion of this topic in the context of socio-cultural change, gender politics, and self-identity.
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
by Sandra Diehl Matthias Karmasin Isabell KoinigChange management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Climate Change: Making Sense of Press Narratives
by Deepti GanapathyThis book looks at the media’s coverage of climate change and investigates its role in representing the complex realities of climate uncertainties and its effects on communities and the environment. The book explores the socio-economic and cultural understanding of climate issues, the influence of environment communication via the news and the public response to it. It also examines the position of the media as facilitator between scientists, policy makers and the public. Drawing extensively from case studies, personal interviews, comparative analysis of international climate coverage, and a close reading of newspaper reports and archives, the author studies the pattern and frequency of climate coverage in the Indian media and their outcomes. With a special focus on the Western Ghats, the book also discusses political rhetoric, policy parameters and events which trigger a debate about development over biodiversity crisis and environmental risks in India. This book will be of great interest to scholars and researchers of environmental studies, especially climate change, media studies, public policy and South Asian studies as well as a conscientious citizen who deeply cares for the environment.
Media and Communication: A Critical Reader (Communication Ser.)
by Paddy Scannell"An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society." - Stephanie Goodwin, University of Central Lancashire "In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort to identify key moments in the history of the study of the media and communication... Essential reading for anyone interested in the historical development of the study of the media in the US and the UK." - Times Higher Education "His account of these major writers and movements is both comprehensive and clearly written, and will be appreciated by students and academics alike... It is the detail of the historical contexts that makes his writing a refreshing look at the history of media and communication in the twentieth century." - Media International Australia Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analysize its formulation in North America and Europe. Media and Communication: Offers an accessible and comprehensive analysis of the development of media and communication theory. Includes a summary outline of all the key thinkers. Looks at the study of communication across a range of disciplines - history, literature, sociology, philosophy and linguistics. Challenges readers to engage with the central importance of communication. It will be an invaluable resource for upper level undergraduate and postgraduate students of media and communication, cultural studies and sociology.
Media and Communication in Nigeria: Conceptual Connections, Crossroads and Constraints (Routledge Contemporary Africa)
by Bruce Mutsvairo and Nnamdi T. EkeanyanwuCommunication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AMedia and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AMedia and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AThis step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AThis step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 3rd edition
by Arthur Asa BergerThe new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
The Media and Communications in Australia
by Bridget Griffen-Foley Sue TurnbullAt a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.
Media and Convergence Management
by Sandra Diehl Matthias KarmasinConvergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Media And Culture: An Introduction To Mass Communication, Seventh Edition with 2011 Update
by Richard Campbell Christopher R. Martin Bettina FabosThe #1 introduction to mass communication text, Media and Culture offers a critical approach to media literacy, a cultural perspective, compelling storytelling, and comprehensive coverage of the media industries to help students understand the complex relationship between the mass media and our shared culture. And, because each year brings numerous changes in the media — whether it’s exploring new trends like Twitter, thinking about the future of journalism, or trying a Kindle for the first time — the Seventh Edition 2011 Update helps you bring the latest media trends into the classroom and into context.
The Media and Development: What's the Story?
by Gareth LocksleyThe media's contribution to development occurs simultaneously along five closely intermingled influences: plurality and transparency, behavioral, infrastructure and platform, economic, and trade. The media are at the cutting edge of technological change, where the digitalization of content, Next Generation Networks, falling device and distribution costs, ever-increasing abundance and new business models are overturning the pre-existing order of markets and the media, though broadcasting, particularly radio, remain crucial in developing countries. This offers new development opportunities requiring new policy initiatives, and the realization of this by the development community. In many instances the media has yet to attain its appropriate status on the list of development priorities.
Media and Digital Management
by Eli M. NoamBeing a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
The Media and Elections: A Handbook and Comparative Study (European Institute for the Media Series)
by Bernd-Peter Lange David WardThis comparative study brings together academics and practitioners who work in the field of media and elections to provide a set of national case studies and an analysis of the legal and regulatory frameworks that are employed by nation states to ensure that the media perform according to certain standards during election periods. In setting out the legal and regulatory framework each chapter provides an account of the socio-political conditions and media environment in each of the countries and subsequently details the laws that govern the print and broadcast media during election campaign periods. The countries included are France, Germany, Italy, Russia, South Africa, the United States, and the United Kingdom. A set of reflections by a Member of the European Parliament and a set of recommendations for good practice in media and elections are also included. Thus, the book is organized to provide a practical guide so that it can be used as a handbook.
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
by Sunghan RyuThe media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Media and Global Civil Society
by Lina DencikA timely and critical investigation into the way media operates in a so-called global age, presenting new empirical data on key sites of news production and crucially tying these findings to ongoing debates on globalization and democracy.
Media and Global Climate Knowledge: Journalism and the IPCC
by Risto Kunelius Elisabeth Eide Matthew Tegelberg Dmitry YagodinThis book is a broad and detailed case study of how journalists in more than 20 countries worldwide covered the Intergovernmental Panel on Climate Change (IPCC) Fifth Assessment (AR5) reports on the state of scientific knowledge relevant to climate change. Journalism, it demonstrates, is a key element in the transnational communication infrastructure of climate politics. It examines variations of coverage in different countries and locations all over the world. It looks at how IPCC scientists review the role of media, reflects on how media relate to decision-making structures and cultures, analyzes how key journalists reflect on the challenges of covering climate change, and shows how the message of IPCC was distributed in the global networks of social media.
The Media and Globalization
by Terhi Rantanen`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State University There is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media. This book offers: - a clear and accessible overview of globalization and the pivotal role of the media - an introduction to the concepts and theories of globalization - empirical data on the production and consumption of media - a methodology for relating individual, local experiences to the global picture Rantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations.
Media and Health (Sociology Of Health And Illness Monographs)
by Clive Seale`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.
The Media and Inequality (Routledge Research in Journalism)
by Steve Schifferes Sophie KnowlesThis book brings together a vast range of pre-eminent experts, academics, and practitioners to interrogate the role of media in representing economic inequality. It explores and deconstructs the concept of economic inequality by examining the different dimensions of inequality and how it has evolved historically; how it has been represented and portrayed in the media; and how, in turn, those representations have informed the public’s knowledge of and attitudes towards poverty, class and welfare, and political discourse. Taking a multi-disciplinary, comparative, and historical approach, and using a variety of new and original data sets to inform the research, studies herein examine the relationship between media and inequality in UK, Western Europe, and USA. In addition to generating new knowledge and research agendas, the book generates suggestions of ways to improve news coverage on this topic and raise the level of the debate, and will improve understanding about economic inequality, as it has evolved, and as it continues to develop in academic, political and media discourses. This book will be of interest to academics and practitioners alike in the areas of journalism, media studies, economics, and the social sciences, as well as political commentators and those interested more broadly in social policy.
Media and Migration: Constructions of Mobility and Difference (Routledge Research in Cultural and Media Studies #Vol. 8)
by Nancy Wood Russell KingThis title explores the close and vital relationship between the contemporary media and immigration. Drawing on newspapers, magazines, film, television and photography, the contributors examine the effects of mass media on migration behaviour and ethnic identity. Using examples from a range of countries, Media and Migration illustrates how the media intervenes to affect the reception migrants receive, how it stimulates prospective migrants to move and how it plays a dynamic role in the cultural politics and cultural identity of diasporic communities.