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Content-Centric Networks: An Overview, Applications and Research Challenges (SpringerBriefs in Electrical and Computer Engineering #0)
by Syed Hassan Ahmed Safdar Hussain Bouk Dongkyun KimThis book introduces Content-Centric Networking (CCN), a networking paradigm that provides a simple and effective solution to the challenging demands of future wired and wireless communications. It provides an overview of the recent developments in the area of future internet technologies, bringing together the advancements that have been made in Information-Centric Networking (ICN) in general, with a focus on CCN. It begins with an introduction to the basics of CCN is followed by an overview of the current internet paradigm and its challenges. Next, an application perspective has been included, where the authors encompass the selected applications for CCN with recent refereed research and developments. These applications include Internet of Things (IoT), Smart Grid, Vehicular Ad hoc Networks (VANETs), and Wireless Sensor Networks (WSNs). The book is a useful reference source for practising researchers, and can be used as supporting material for undergraduate and graduate level courses in computer science and electrical engineering.
Content Creation mit Künstlicher Intelligenz für Dummies (Für Dummies)
by Rafael BujotzekKreativ und effizient mit Künstlicher Intelligenz Schluss mit Kreativblockaden und zeitraubender Routine! Texte formulieren, Mails beantworten oder Bilder, Töne und Videos gestalten – nutzen Sie KI als leistungsstarkes Werkzeug. Rafael Bujotzek verrät, wie Sie durch geschicktes Prompting beeindruckende Ergebnisse erzielen, Reichweite gewinnen und Workflows automatisieren. Entdecken Sie, wie generative KI die Content Creation revolutioniert und für mehr Barrierefreiheit sorgt. Von Content Management mit nützlichen KI-Tools bis zu juristischen Stolperfallen: Dieses Praxisbuch macht Sie ohne Vorkenntnisse startklar für die Content-Produktion. Sie erfahren Wobei ChatGPT, Copilot, Midjourney und Co. Sie unterstützen können Was KI-Agenten leisten Wie Sie mit KI virale Social-Media-Posts und Podcasts starten Wem Barrierefreiheit nützt Welche rechtlichen Pflichten Sie beachten müssen
Content Curation: How to Avoid Information Overload (Corwin Connected Educators Series)
by Steven W. AndersonSavvy internet consumption starts right here! Teachers and students are constantly inundated with information, yet lack the organizational skill necessary to effectively utilize it. From Twitter hashtags to online communities, this handy guide will help you to find, store, and share the best information and resources found on the web today—and teach your students to do the same. Real-world tips, tools, in-depth examples and lesson plans help you systematically: Understand the curation process Find, collect, and share reliable web-based information Build students’ information literacy skills Help students research and organize problem-based learning projects Use cutting-edge curation tools like Evernote, Diigo, and Pocket The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. "Speaking from his own experience and perspectives as a learner, teacher, and educational leader, Steven Anderson brings clarity to a process that can be difficult and overwhelming. Steven offers tried and tested strategies and tools for evaluating, organizing, and sharing the vast amount of online content educators and students have at their fingertips. If you′re drowning in digital content, this book is your life jacket. " —Jayme Linton, Assistant Professor of Education Lenoir-Rhyne University, Hickory, NC
Content Curation: How to Avoid Information Overload (Corwin Connected Educators Series)
by Steven W. AndersonSavvy internet consumption starts right here! Teachers and students are constantly inundated with information, yet lack the organizational skill necessary to effectively utilize it. From Twitter hashtags to online communities, this handy guide will help you to find, store, and share the best information and resources found on the web today—and teach your students to do the same. Real-world tips, tools, in-depth examples and lesson plans help you systematically: Understand the curation process Find, collect, and share reliable web-based information Build students’ information literacy skills Help students research and organize problem-based learning projects Use cutting-edge curation tools like Evernote, Diigo, and Pocket The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. "Speaking from his own experience and perspectives as a learner, teacher, and educational leader, Steven Anderson brings clarity to a process that can be difficult and overwhelming. Steven offers tried and tested strategies and tools for evaluating, organizing, and sharing the vast amount of online content educators and students have at their fingertips. If you′re drowning in digital content, this book is your life jacket. " —Jayme Linton, Assistant Professor of Education Lenoir-Rhyne University, Hickory, NC
Content Delivery Networks: Fundamentals, Design, and Evolution
by Dom RobinsonThe definitive guide to developing robust content delivery networks This book examines the real-world engineering challenges of developing robust content delivery networks (CDNs) and provides the tools required to overcome those challenges and to ensure high-quality content delivery that fully satisfies operators’ and consumers' commercial objectives. It is informed by the author’s two decades of experience building and delivering large, mission-critical live video, webcasts, and radio streaming, online and over private IP networks. Following an overview of the field, the book cuts to the chase with in-depth discussions—laced with good-natured humor—of a wide range of design considerations for different network topologies. It begins with a description of the author's own requirement filtration processes. From there it moves on to initial sketches, through considerations of stakeholder roles and responsibilities, to the complex challenges of managing change in established teams. Agile versus waterfall considerations within large blue chip companies, security, commercial models, and value chain alignment are explored in detail. Featured throughout the book are numerous "what if" scenarios that help provide a clear picture of the wide spectrum of practical contexts for which readers may be tasked with building and implementing a CDN. In addition, the book: Discusses delivery of live, catch-up, scheduled on-demand, TVOD and SVOD Offers insights into the decisions that can to be made when architecting a content distribution system over IP-based networks Covers CDN topologies, including Edge-Caching, Streaming-Splitting, Pure-Play, Operator, Satellite, and Hybrid Examines computer hosting and orchestration for dedicated appliances and virtualization Includes real-world cases covering everything from IETF, regulatory considerations, and policy formation, to coding, hardware vendors, and network operators Considers the future of CDN technologies and the market forces driving its evolution Written by a back-room engineer for back-room engineers, Content Delivery Networks gets readers up to speed on the real-world challenges they can face as well as tried-and-true strategies for addressing those challenges in order to ensure the delivery of the high-quality content delivery networks that clients demand and users expect.
Content Distribution for Mobile Internet: A Cloud-based Approach
by Yunhao Liu Zhenhua Li Yafei Dai Guihai ChenThis book investigates the cloud-based techniques of content distribution mainly for mobile Internet. It starts with hot topics such as cellular traffic optimization and video content delivery. By integrating the cloud scheme, it further tackles issues of traffic-saving, energy-efficient, high-speed, and delay-tolerant content delivery with regard to mobile Internet. It covers both theoretical algorithms and their real-world system implementations. In particular, various well-known cloud platforms such as Baidu Traffic Guard, Tencent QQXuanfeng, Google Drive, Microsoft OneDrive, and Dropbox are elaborated respectively in the book. Lastly, it includes an educational and experimental cloud computing platform allowing public access, which benefits researchers, practitioners, and developers in the field of cloud computing/storage and mobile Internet. Throughout the book there are helpful and practical tips on setting up cloud systems that readers can easily follow.
Content Distribution for Mobile Internet: A Cloud-based Approach
by Zhenhua Li Yafei Dai Guihai Chen Yunhao LiuContent distribution, i.e., distributing digital content from one node to another node or multiple nodes, is the most fundamental function of the Internet. Since Amazon’s launch of EC2 in 2006 and Apple’s release of the iPhone in 2007, Internet content distribution has shown a strong trend toward polarization. On the one hand, considerable investments have been made in creating heavyweight, integrated data centers (“heavy-cloud”) all over the world, in order to achieve economies of scale and high flexibility/efficiency of content distribution. On the other hand, end-user devices (“light-end”) have become increasingly lightweight, mobile and heterogeneous, creating new demands concerning traffic usage, energy consumption, bandwidth, latency, reliability, and/or the security of content distribution. Based on comprehensive real-world measurements at scale, we observe that existing content distribution techniques often perform poorly under the abovementioned new circumstances. Motivated by the trend of “heavy-cloud vs. light-end,” this book is dedicated to uncovering the root causes of today’s mobile networking problems and designing innovative cloud-based solutions to practically address such problems. Our work has produced not only academic papers published in prestigious conference proceedings like SIGCOMM, NSDI, MobiCom and MobiSys, but also concrete effects on industrial systems such as Xiaomi Mobile, MIUI OS, Tencent App Store, Baidu PhoneGuard, and WiFi.com. A series of practical takeaways and easy-to-follow testimonials are provided to researchers and practitioners working in mobile networking and cloud computing. In addition, we have released as much code and data used in our research as possible to benefit the community.
Content Everywhere: Strategy and Structure for Future-ready Content
by Sara Wachter-BoettcherCare about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Content gekonnt: Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis
by Matthias WesselmannIn diesem Praxishandbuch berichten Content-Marketing-Experten über Erfahrungen, Lernkurven und Erfolgsfaktoren – leicht verständlich, anregend und mit aktuellen Fallbeispielen illustriert.Dass der Kunde König ist, galt zwar schon immer, wurde im Marketing in der Vergangenheit aber nur selten befolgt. Unternehmen nutzten die Kommunikationskanäle zur Selbstdarstellung und achteten oft nicht darauf, ob sich ihre Kunden überhaupt dafür interessierten. Dieses Modell funktioniert im Zeitalter des Informationsüberangebots nicht mehr. Nun ist Marketing mit umgekehrter Stoßrichtung notwendig – aus Push- wird Pull-Kommunikation. Um relevant und erfolgreich zu sein, müssen Inhalte von potentiellen Kunden gesucht, gefunden und wertgeschätzt werden sowie eine dem Unternehmensziel förderliche Aktion auslösen. Das stellt völlig neue Anforderungen an die Organisation der Marketing-Arbeit und die Orchestrierung der Kommunikation. Der Job wird inhaltlich und strukturell anspruchsvoller. Zugleich ist in der Unternehmensführung ein neues Verständnis dafür erforderlich, was Marketingkommunikation zum Unternehmenserfolg beiträgt und welche Konsequenzen daraus intern folgen.Mit Beiträgen von Dr. Sepita Ansari Pir Seraei, Szyzygy PerformanceDr. Marc Calmbach, SINUS-InstitutChristian Clawien, fischerAppeltDr. James Edwards, SINUS-InstitutDr. Sabine Fischer, idea economyPhD Tim Gohmann, Behavioral Science LabChristian Goy ,Behavioral Science LabAnne Griep, fischerAppeltOle Grönwoldt, Ole Grönwoldt Spatial DesignDr. Angela Harre, University of Applied Sciences EuropeMarkus Hartmann, Pricing für AgenturenSarah Helm, Coca-ColaDr. Rolf Illenberger, VRdirectIngo Kahnt Temel Kahyaoglu, The Group of Analysts Lena Kapp, eologyDr. Christian Kortmann, fischerAppeltLeif Lewinski, fischerAppeltCarmela Melone, The Group of AnalystsKatrin Menne, MerckJanine Michel, AccorHotels DeutschlandSibylle Milka-Böhm, AccorHotels DeutschlandJulia Niebergall, Universität MünsterHeiko Packwitz, Lufthansa Industry SolutionsDietrich Pflüger, fischerAppeltDirk U. Proff, blueforte Isabel Rehmer, fischerAppeltCarl-Jochen Reinhard, Fork Unstable MediaProf. Dr. Ulrike Röttger, Westfälische Wilhelms Universität MünsterHeiko Scherer, clapp mobile Arne-Kristian Schulz, blueforteMario Strack, eologyPaul Taggart, FORK Unstable MediaLeif Ullmann, nwtnPatricia Unfried, eology Dr. Pascal Volz, fischerAppeltAnne Wahl, AccorHotels DeutschlandMatthias Wesselmann, fischerAppelt
Content is Currency: Developing Powerful Content For Web And Mobile
by Jon WuebbenIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Content is Currency: Developing Powerful Content for Web and Mobile
by Jon WuebbenIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Content Management for E-Learning
by Julià Minguillón Alfonso Núria Ferran FerrerThe increasing growth in the use of e-learning environments, in which education is delivered and supported through information and communication technologies, has brought new challenges to academic institutions. From all the current definitions of e-learning, it can be seen that learning contents are one of the key issues for a successful e-learning experience. Therefore, there is a real need for academic staff, managers and librarians to re-think the whole process of delivering courses, information resources and information services. The book focuses on defining content management and its relationship with knowledge management, providing perspectives on how the semantic web could complement content management, how to deal with copyright restrictions, and how to describe information competencies and skills required and acquired by teachers and students in virtual environments. Offered is a design project for managing digital content for classical and distance education institutions, covering all the aspects related to the content lifecycle, integrating it into the learning process. Practical aspects such as standards for content e-learning management, a review of existing experiences of learning repositories, and a survey of available platforms for delivering courses and providing access to information resources is also covered. Lastly, the book addresses the three main factors which make it crucial in the current context: first, the web 2.0 paradigm, which breaks the content producer-consumer barrier; second, the open content movement for educational purposes, which changes the knowledge management transference model; and third, the new European Higher Education Area, where the concept of content needs to be rethought.
Content Marketing: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
by Stephan HeinrichDieses Buch erkl#65533;rt ganz grundlegend, leicht verst#65533;ndlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstst#65533;ndige und mittelst#65533;ndische Unternehmen k#65533;nnen dieses m#65533;chtige Vermarktungswerkzeug zielf#65533;hrend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist einfach: Verwenden Sie Ihr vorhandenes Know-how und geben Sie n#65533;tzliches Wissen an Ihre Wunschkunden. So bauen Sie innerhalb Ihrer Zielgruppe eine dankbare Gefolgschaft auf, die zu zahlenden Kunden entwickelt werden kann - ohne Streuverluste und hohe Marketingkosten. Ein Buch f#65533;r Entscheider, die sich einen schnellen #65533;berblick verschaffen m#65533;chten, und ebenso f#65533;r fachlich Interessierte, die Einblicke in die Taktiken und Kniffe der ,,Macher" gewinnen wollen. Mit einem ausf#65533;hrlichen Glossar, erfolgreichen Praxisbeispielen und wertvollen, inspirierenden Gedankenanst#65533;#65533;en.
Content Marketing For Dummies
by Susan GuneliusGet the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Content Marketing für Regionalbanken: So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern
by Stephan ReichhardDieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.
Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
by Claudia HilkerDieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen gekl#65533;rt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.
Content Marketing Strategies For Dummies
by Stephanie DiamondDrive your content marketing campaign toward success Blogs and social platforms are all the rage right now-especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
by Robert RoseDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
Content Nation
by John BlossomFind out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content. You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.
The Content Pool
by Alan J. PorterAll companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index
Content Positioned in Google in 3 Steps
by Alvaro CidBook subtitle: Book description: I have compared this method, with my way of doing things before and with this method afterwards and have ranked much higher, attracting many more visits to my website. Thanks to this method, save time, effort and energy. By standardizing everything, I allow myself to think less and focus more on my reader. Many people would like to be able to position themselves on Google with their website or blog. The problem is that they don't really know how to do it. Some people have even tried to position themselves with some articles or content but without result. This is the moment when fans leave. Sadly, none of them will ever be able to position an item correctly. This guide will help you position your content in the shortest possible time and following the best practices of Google. I have designed this method based on my experience, my knowledge and the results I have achieved. This method is designed so that anyone, with or without experience, can position their contents in the right way so that they are indexed in a good position and as quickly as possible. The steps to follow are quick and intuitive, anyone can follow them and if you follow it you will be in a better position than the competition in terms of your content and its positioning: * You will get an effective method replicable in each of your content * You will find out what is trending and how to position yourself against the competition * You will be able to improve your content in the eyes of Google and especially your readers * You will increase your personal brand and your online positioning * The latter will allow you to gain possible relationships such as jobs and business opportunities Keywords: google, seo, sem, internet, money, earn money, earn money online, digital money
Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons (Human Factors and Ergonomics)
by Huafei Liao Yinni Guo April Savoy Gavriel SalvendyContent preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. Once content preparation has been established, the question "how to present what" can be answered. Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons p
Content Strategy
by Rahel Anne Bailie Noz UrbinaIf you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index
Content Strategy for Mobile
by Karen McgraneThis book discusses how to manage, publish and maintain your content across all emerging mobiles; by creating a holistic content strategy that can be used on a variety of devices.
Content Syndication with RSS
by Ben HammersleyOriginally developed by Netscape in 1999, RSS (which can stand for RDF Site Summary, Rich Site Summary, or Really Simple Syndication) is an XML-based format that allows web developers to describe and syndicate web site content. Content Syndication with RSSoffers webloggers, developers, and the programmers who support them a thorough explanation of syndication in general and RSS in particular. Written for web developers who want to offer XML-based feeds of their content, as well as developers who want to use