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Curriculum, Plans, and Processes in Instructional Design: International Perspectives
by Norbert M. Seel Sanne DijkstraCurriculum, Plans, and Processes in Instructional Design: International Perspectives presents perspectives on the relationship between curriculum research and instructional design, as well as new developments in the use of information and communication technology. In their introductory chapter, the editors provide an overview of the volume and introduce the discussions found in three sections: *The chapters in Part I (Theoretical Foundations and Innovations) describe and discuss new theoretical and innovative approaches to instructional design that integrate curriculum development with information and communication technologies. *Part II (Curriculum Development, Instructional Design, and Information Technology) focuses on curriculum development and its impact on models of instructional design. *Part III (Information and Communication Technology and Instructional Design) addresses the challenge of advancing information and communication technologies for instructional planning and curriculum development. Prominent researchers and practitioners from instructional design, as well as the learning sciences--from both the U.S. and around the world--have contributed to this volume. This volume is a valuable resource for graduate students, scholars, and researchers in the fields of instructional design and educational technology, as well as for those who wish to develop expertise in training in industrial, military, public and academic organizations.
Curse of the Sand Witches: Redstone Junior High #5 (Redstone Junior High #5)
by Cara J. StevensWhen word gets out that Redstone Junior High is a hot spot for hostile mobs, enrollment goes up and chaos is the new normal. To get away from all the stress, Pixel, Sky, Uma, and Violet find themselves sneaking off through a secret mine tunnel to a beach-filled paradise they discovered. Little do they know that they are trespassing on the territory of two very angry witches: Grindel and Agatha. The witches watch them from the shadows and vow to reclaim their beach by any means necessary. What starts out as mischievous tricks and upside-down spells escalates to a vengeful plan to take over the entire school. Survival skills have become the new academic focus at the school. As the kids learn to farm, build invisible shelters, and battle horrible beasts, bizarre things begin happening all around them and they must use their newfound skills to survive. Armed only with an unreliable book of enchantment and what they’ve learned so far at Redstone Junior High, they must work together to escape killer cave spiders, a skeleton ambush, and a fierce army of golems. Will they figure out why the beach feels haunted, uncover the secret of the sand witches, and discover why the principal is acting so crazy, or will Grindel and Agatha take over the school and enslave the students forever?
Curse of the Swamp Monster: An Unofficial Graphic Novel for Minecrafters (The Glitch Force #2)
by Megan MillerThe second book in the all-new Glitch Force series for Minecrafters!The Glitch Force: Three kids interested in Minecraft. There&’s Duncan, a genius redstoner, Miranda, a sharpshooter with encyclopedic knowledge of Minecraft, and Zed, an expert builder with a prankster heart. Oh, and Duncan happens to a genius at repurposing his scientist mother's quantum electronic gizmos. When he happens to find a quantum glitch in the Minecraft programming code, it creates an opening for the three kids to visit Minecraft worlds FOR REAL. The problem is, the glitch technology isn't quite stable yet, and dangerous anomalies in their new world threaten their ability to return home. They will have to repair each world before they have any chance of returning to reality. There&’s rumor of a major anomaly in a swamp in Sector Z-D71508, and the Glitch Force must investigate. Everything looks normal, until nighttime, when a bubbling green ooze begins to seep from the swamp, infecting everything it touches. But Miranda, Zed, and Duncan&’s efforts to contain it only make the problem worse—The green slime solidifies and mutates into an enormous hostile mob that engulfs everything in its path. But is this green swamp monster the real enemy? A frog tornado, a pack of hissing feral cats, and a hidden trove of deadly potions suggest that the anomaly is more complicated than they imagined.
A Cursed Place: A page-turning thriller of the dark world of cyber surveillance (William Carver Novels)
by Peter HaningtonReporter William Carver comes up against Big Tech's manipulation and suppression of truth from the mines of Chile to the turbulent streets of Hong Kong.Knowledge is power. And they know everything.The tech company Public Square believes in 'doing well by doing good'. It's built a multi-billion dollar business on this philosophy and by getting to know what people want. They know a lot. But who else can access all that information and what are they planning to do with it?Reporter William Carver is an analogue man in a digital world. He isn't the most tech-savvy reporter, he's definitely old school, but he needs to learn fast - the people he cares most about are in harm's way.From the Chilean mines where they dig for raw materials that enable the tech revolution, to the streets of Hong Kong where anti-government protesters are fighting against the Chinese State, to the shiny research laboratories of Silicon Valley where personal data is being mined everyday - A Cursed Place is a gripping thriller set against the global forces that shape our times.(P) 2021 Hodder & Stoughton
A Cursed Place: A page-turning thriller of the dark world of cyber surveillance (William Carver Novels)
by Peter Hanington*ONE OF 40 BOOKS FOR SUMMER* 'gripping'- iNews'A panoramic thriller ...chockful of vivid characters.' - THE SUNDAY TIMES'An intriguing, timely and unsettling new thriller' - SAM BOURNE'Exhilarating and beautiful' - AMOL RAJAN'Catapults you from first word to last... pacy, sinister and timely read.' - ALAN JUDD'Another page-turner from a writer who can take you into gripping worlds, real and virtual.' MISHAL HUSAIN 'A terrific thriller - vivid, quick-witted and dynamic, crackling with energy, dread and rage as it crosses continents and digs down into the human heart.' - NICCI GERRARD 'The dark world of private cyber-surveillance crackles off the page - full of jeopardy and suspense.' - ALLAN LITTLE 'A vividly written thriller of ruthless tech entrepreneurs exploiting their surveillance powers and morally compromised journalists feeling their way in the dark towards the truth.' - RORY CELLAN-JONES'Carver is a marvellous creation.' - MIKE RIPLEY, SHOTS MAGKNOWLEDGE IS POWER. AND THEY KNOW EVERYTHING.The tech company Public Square believes in 'doing well by doing good'. It's built a multi-billion dollar business on this philosophy and by getting to know what people want. They know a lot. But who else can access all that information and what are they planning to do with it?Reporter William Carver is an analogue man in a digital world. He isn't the most tech-savvy reporter, he's definitely old school, but he needs to learn fast - the people he cares most about are in harm's way.From the Chilean mines where they dig for raw materials that enable the tech revolution, to the streets of Hong Kong where anti-government protesters are fighting against the Chinese State, to the shiny research laboratories of Silicon Valley where personal data is being mined everyday - A Cursed Place is a gripping thriller set against the global forces that shape our times.'A true page turner - highly recommended'. TORTOISE
Cursive Script Text Recognition in Natural Scene Images: Arabic Text Complexities
by Saad Bin Ahmed Muhammad Imran Razzak Rubiyah YusofThis book offers a broad and structured overview of the state-of-the-art methods that could be applied for context-dependent languages like Arabic. It also provides guidelines on how to deal with Arabic scene data that appeared in an uncontrolled environment impacted by different font size, font styles, image resolution, and opacity of text. Being an intrinsic script, Arabic and Arabic-like languages attract attention from research community. There are a number of challenges associated with the detection and recognition of Arabic text from natural images. This book discusses these challenges and open problems and also provides insights into the complexities and issues that researchers encounter in the context of Arabic or Arabic-like text recognition in natural and document images. It sheds light on fundamental questions, such as a) How the complexity of Arabic as a cursive scripts can be demonstrated b) What the structure of Arabic text is and how to consider the features from a given text and c) What guidelines should be followed to address the context learning ability of classifiers existing in machine learning.
The Curve
by Nicholas LovellIt's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won't pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time and money on the former. In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. In many cases, businesses can win by sharing their product (or a version of their product) for free, allowing it to spread as widely as possible. Eventually, a huge number of freeloaders spread the word to the superfans who value that product the most. And a small number of superfans will love a product so much that they will spend substantial sums of money on it--given the chance. These high-value customers are enough to fuel a profitable business. For example: Nine Inch Nails front man Trent Reznor gave away his album for free to find the 2,500 hardcore fans who wanted the $300 limited ultradeluxe edition. Bigpoint, an independent game developer, released three adventure games to 130 million users--and made 80 percent of its $80 million revenue from just 23,000 users, who spent money to upgrade their game-playing arsenal. King Arthur Flour shares useful recipes and tips on its Web site, enchanting a cult of devoted bakers, many of whom happily travel to its Vermont headquarters for expensive specialty baking classes. This approach doesn't apply just to digital products anymore. With the advent of 3D printing, customization of physical goods is easier and cheap, and companies can truly tailor their offerings to their customers. A doll company can personalize everything from hair color to eye shape, and automakers and technicians can create laser-scanned replacement parts for classic cars. Although the potential for piracy will spread to industries that believed they were immune to such disruption, businesses have an opportunity to make money in this new paradigm by offering variety, complexity, and flexibility at little to no extra cost. What Lovell calls the Curve is a ranking of your company's potential customers from those most likely to least likely to pay for your product or service. It charts their interest against the amount they are prepared to spend--be it nothing at all or thousands of dollars. The curve itself separates your revenue opportunity (willing big spenders, your superfans) on the left from your marketing opportunity (freeloaders, whose only acceptable price point is $0) on the right. The area under the curve is the total amount of money you might be able to get from your customers or fans. Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. The Curve heralds a new era of creativity and business freedom.
Curves and Surfaces (UNITEXT)
by M. Abate F. TovenaThe book provides an introduction to Differential Geometry of Curves and Surfaces. The theory of curves starts with a discussion of possible definitions of the concept of curve, proving in particular the classification of 1-dimensional manifolds. We then present the classical local theory of parametrized plane and space curves (curves in n-dimensional space are discussed in the complementary material): curvature, torsion, Frenet's formulas and the fundamental theorem of the local theory of curves. Then, after a self-contained presentation of degree theory for continuous self-maps of the circumference, we study the global theory of plane curves, introducing winding and rotation numbers, and proving the Jordan curve theorem for curves of class C2, and Hopf theorem on the rotation number of closed simple curves. The local theory of surfaces begins with a comparison of the concept of parametrized (i.e., immersed) surface with the concept of regular (i.e., embedded) surface. We then develop the basic differential geometry of surfaces in R3: definitions, examples, differentiable maps and functions, tangent vectors (presented both as vectors tangent to curves in the surface and as derivations on germs of differentiable functions; we shall consistently use both approaches in the whole book) and orientation. Next we study the several notions of curvature on a surface, stressing both the geometrical meaning of the objects introduced and the algebraic/analytical methods needed to study them via the Gauss map, up to the proof of Gauss' Teorema Egregium. Then we introduce vector fields on a surface (flow, first integrals, integral curves) and geodesics (definition, basic properties, geodesic curvature, and, in the complementary material, a full proof of minimizing properties of geodesics and of the Hopf-Rinow theorem for surfaces). Then we shall present a proof of the celebrated Gauss-Bonnet theorem, both in its local and in its global form, using basic properties (fully proved in the complementary material) of triangulations of surfaces. As an application, we shall prove the Poincaré-Hopf theorem on zeroes of vector fields. Finally, the last chapter will be devoted to several important results on the global theory of surfaces, like for instance the characterization of surfaces with constant Gaussian curvature, and the orientability of compact surfaces in R3.
Curves and Surfaces: 8th International Conference, Paris, France, June 12-18, 2014, Revised Selected Papers (Lecture Notes in Computer Science #9213)
by Albert Cohen Tom Lyche Larry L. Schumaker Jean-Daniel Boissonnat Olivier Gibaru Christian Gout Marie-Laurence MazureThis volume constitutes the thoroughly refereed post-conference proceedings of the 8th International Conference on Curves and Surfaces, held in Paris, France, in June 2014. The conference had the overall theme: "Representation and Approximation of Curves and Surfaces and Applications". The 32 revised full papers presented were carefully reviewed and selected from 39 submissions. The scope of the conference was on following topics: approximation theory, computer-aided geometric design, computer graphics and visualization, computational geometry and topology, geometry processing, image and signal processing, interpolation and smoothing, mesh generation, finite elements and splines, scattered data processing and learning theory, sparse and high-dimensional approximation, subdivision, wavelets and multi-resolution method.
Curves and Surfaces
by Pierre-Jean Laurent Alain Le Méhauté Larry L. SchumakerThis volume documents the results and presentations, related to aspects of geometric design, of the Second International Conference on Curves and Surfaces, held in Chamonix in 1993. The papers represent directions for future research and development in many areas of application. From the table of contents: - Object Oriented Spline Software - An Int
Cusped Shell-Like Structures (SpringerBriefs in Applied Sciences and Technology)
by George JaianiThe book is devoted to an up-dated exploratory survey of results concerning elastic cusped shells, plates, and beams and cusped prismatic shell-fluid interaction problems. It contains some up to now non-published results as well. Mathematically the corresponding problems lead to non-classical, in general, boundary value and initial-boundary value problems for governing degenerate elliptic and hyperbolic systems in static and dynamical cases, respectively. Its uses two fundamentally different approaches of investigation: 1) to get results for two-dimensional and one-dimensional problems from results of the corresponding three-dimensional problems and 2) to investigate directly governing degenerate and singular systems of 2D and 1D problems. In both the cases, it is important to study relation of 2D and 1D problems to 3D problems.
Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media
by Tarleton GillespieA revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with “fake news” or livestreamed violence, “content moderators”—who censor or promote user†‘posted content—have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award†‘winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must†‘read for anyone who’s ever clicked “like” or “retweet.”
Custom Components in Architecture: Strategies for Customizing Repetitive Manufacturing
by Dana GullingThis book offers architects strategies in the design and manufacturing of custom, repetitively manufactured building components.A total of 36 case studies from around the globe demonstrate the diversity of CRM in architecture and are contributed by architecture firms, including Diller Scofidio + Renfro, Kengo Kuma & Associates, Abin Design Studio, Behnisch Architekten, Belzberg Architects, and many more. The book is organized by manufacturing process and covers the use of various types of glass, clay, plastic, metal, wood, plaster, and concrete. Each process is described with diagrams and text and expanded with one or more examples of customized building components. Projects included are of buildings of various types, sizes, and clients, and many deviate from the typical manufacturing process as they include a secondary process (e.g. casting glass, then slumping it), special tooling modifications (e.g. dams used to subdivide a mold), post-production processes, or other notable manufacturing features. Each case study includes a project overview, behind‐the‐scenes images of the component manufacturing, and original diagrams that illustrate how those components were customized.Custom Components in Architecture will be essential reading for any architect interested in building design details and keeping up-to-speed on material advances. Upper-level students of digital architecture, fabrication, and building technology will also find this a useful tool.
Custom Fiori Applications in SAP HANA: Design, Develop, and Deploy Fiori Applications for the Enterprise
by Sergio GuerreroGet started building custom Fiori applications for your enterprise. This book teaches you how to design, build, and deploy enterprise-ready, custom Fiori applications in SAP HANA. Tips and tricks collected from projects using Fiori applications (built consuming OData models and REST APIs) and integrating third-party JS libraries are presented. Also included are examples using Fiori templates from different tools such as the SAP Web IDE and the new Visual Studio Code extensions. This book explains the 5 design principles that all Fiori applications are built upon: Role-based, Responsive, Coherent, Simple, and Delightful. The book expands on consuming OData services and REST APIs internal and external to SAP HANA. The Fiori application exercise demonstrates the use of the MVC pattern, JavaScript modularization, reuse of SAP UI5 controls, debugging, and the tools required for a complete scenario. The book closes with an exercise showcasing a finished single page application with multiple views and layouts, navigation between the views, and deployment of the application to AWS. This book is simple enough for entry-level developers getting started in web frameworks but also highlights integration points from the data models being consumed from the application, and shows how the application communicates with back-end services, resulting in a complete front-end custom Fiori application.What You Will LearnKnow the 5 Fiori design principlesUnderstand how to consume OData and REST API modelsApply the MVC pattern using XML views and the SAP UI5 controls along with controller behavior in JavaScriptDebug and deploy the applicationWho This Book is ForWeb developers and application leads who have some experience in JavaScript frameworks and web development and understand web protocol communication
Custom Raspberry Pi Interfaces: Design and build hardware interfaces for the Raspberry Pi
by Warren GayDesign and build custom hardware interfaces for the Raspberry Pi and discover low cost display and sensor options for embedded system projects. With this book you'll master 12C communications using Raspbian Linux in C++ and perform ADC and DAC experiments. You'll experiment with debounce buttons and switches using hardware and software solutions. Develop flywheel rotary encoder effects for ease of tuning and construct a hardware interface to the Music Playing Daemon (MPD) with developed software. Discover how to add your own hardware keypad for remote combination lock applications. Custom Raspberry Pi Interfaces offers a thorough chapter on interfacing 5-volt systems to 3. 3-volt Raspberry Pis designed to expand your choice of peripheral options. Ready to go C++ programs involving GPIO and I2C peripherals are provided. This book also explores ADC, DAC, rotary encoders, CMOS shift registers. I2C I/O extenders. What you'll learn: Build simple, low cost input/output interfaces including rotary encoders Interface with 5-volt devices from a 3-volt Raspberry Pi system Apply analog to digital and digital to analog conversions on the Pi Read potentiometers (volume control) from the Pi Determine step, directions, and velocity of a rotary encoder Perform remote interfacing using the I2 PCF8574 chip Work with external CMOS devices like the 74HC595 (in C++) Who this book is for:Students and hobbyists interested in building custom interfaces for their Raspberry Pis.
Custom Search - Discover more: A Complete Guide to Google Programmable Search Engines
by Irina Shamaeva David Michael GalleyGoogle’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases! While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches. The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work. Key Features: A detailed introduction to creating PSEs, including info absent in Google’s help A "hack" for creating PSEs that look for profiles in seconds An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web A "hack" for expanding Google’s search limits to 500 terms Use cases, examples, and approaches that would be educational for those doing online research This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.
Custom SharePoint Solutions with HTML and JavaScript: For SharePoint On-Premises and SharePoint Online
by Brandon AtkinsonCustom SharePoint Solutions with HTML and JavaScript shows you how to build and customize SharePoint solutions to suit a wide range of business needs. You don't need a background in Microsoft technologies; you'll learn how to rapidly build and customize sites entirely on the front end, starting with out-of-the-box features and extending them with HTML and JavaScript code. The book starts with an introduction to working with SharePoint on the front end, and how this can help you avoid common pitfalls associated with deploying custom code on the server. You'll start by using SharePoint's browser-based tools to place and manipulate out-of-the-box web parts on a page. Then learn to inject some simple HTML and JavaScript to manipulate these web parts, and use JSLink to rapidly style and manipulate data in the List web part. You'll also see examples of how to build your own custom web parts using HTML, JavaScript and CSS. For those who want to dive deeper into JavaScript on SharePoint, chapters cover working directly with built-in JavaScript methods and properties and the JavaScript object model (JSOM), and how to work with the powerful new REST API, which gives you the ultimate flexibility over what you do with your data. Whatever your background, whether it's web development, working with SharePoint on the server side, or if you're a SharePoint user looking to learn new skills, Custom SharePoint Solutions with HTML and JavaScript will show you how to get what you want from SharePoint, quickly and reliably. What you'll learn Understand the advantages of working with SharePoint on the front end, using HTML and JavaScript. Use the Content Editor and Script Editor web parts to customize your front end directly in the browser. Work with SharePoint's built-in JavaScript methods and properties and the JavaScript object model. Access and manipulate data using the powerful REST API. Build your own custom web parts. Use JSLink to style and manipulate list data. Who this book is for Web or front end developers, . NET developers, and SharePoint users. No prior JavaScript experience is needed for many of the OOTB solutions, but a little is desirable if you want to make the most of what the customizations offer. Experienced JavaScript developers will additionally benefit from the deep dives into JavaScript features in Chapters 4-6. Table of Contents Chapter 1: Setting Up Your Environment Chapter 2: Introduction to SharePoint Front End Solutions Chapter 3: Content Editor and Script Editor Web Parts Chapter 4: Working With SharePoint's Built-in JavaScript Methods and Properties Chapter 5: The JavaScript Object Model Chapter 6: Working With Data Using the REST API Chapter 7: Building Custom Web Parts Using HTML and JavaScript Chapter 8: Using JSLink to Style List Web Parts Chapter 9: Content Search Web Part and Display Templates
Customer Accounting: Creating Value With Customer Analytics (Springerbriefs In Accounting Ser.)
by Massimiliano Bonacchi Paolo PeregoThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
by Daniel S. Putler Robert E. KriderCustomer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex
Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market (SpringerBriefs in Business)
by Šárka Zapletalová Halina StarzycznáOnline shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Customer-Centric Marketing
by Jon James Neil Richardson Neil KelleyTwo of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness.Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.
Customer Centricity: Innovative Unternehmenspraxis: Insights, Strategien und Impulse
by Susanne O’Gorman Gabriele SchusterDieses Buch schlägt eine Brücke zwischen wissenschaftlicher Forschung zu Customer Centricity und ihrer praxisorientierten Anwendung. Das Interesse und die Begeisterung für Customer Centricity sind seit einigen Jahren ungebrochen, doch trotz reger Forschungstätigkeit und großem Interesse aus der Praxis scheitern viele Unternehmen nach wie vor an der Umsetzung. Zahlreiche Beitragsautor:innen betrachten in diesem Buch sowohl die Perspektive der Konsument:innen als auch der Unternehmen und integrieren zukunftsorientierte Ansätze wie Design Thinking, Augmented/Virtual Reality und CX-Plattformen. Die Leser:innen erhalten wissenschaftlich fundierte Handlungsempfehlungen für ein kundenzentriertes Unternehmen von praxiserfahrenen Expert:innen.Mit Beiträgen von:Prof. Dr. Laura-Maria AltendorferElaine BecraftProf. Dr. Thomas BolzProf. Dr. Benny BriesemeisterChristian FeddersenCharlotte FietzLivia FreudlTim GnanntProf. Dr. Stefan Godehardt-BestmannDr. Gregor ElbelProf. Dr. Katja GruppMatthias HackenbrachtProf. Dr. Cansu HattulaProf. Dr. Clare HindleyProf. Dr. Nicole KleinProf. Dr. Alexandra KühtePhilip MaloneyProf. Dr. Rico ManßProf. Dr. Astrid MühlböckProf. Dr. Bettina-Maria Müller Prof. Dr. Miriam O’SheaProf. Dr. Katharina RehfeldProf. Dr. Christian SchachtnerProf. Dr. Katrin E. ScheinProf. Dr. Uta ScheunertProf. Dr. Inga F. SchlömerProf. Dr. Benjamin Schulte Stephan SchusserMelanie StehrDr. Sascha TammTimo ThuencherNeal WesslingProf. Dr. Annegret Wittmann-Wurzer Prof. Dr. Nicola ZechProf. Dr. Matthias ZeisbergDr. Li Zeng
Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
by Manoj Kumar Dash Manash Kumar Sahu Jishnu Bhattacharyya Shivam SakshiThis book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse
by Jonas Rashedi Lena MauerDieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit unterschiedlichen Entwicklungen im Marketingumfeld auseinander, die starke Treiber für den Einsatz einer Customer-Data-Plattform (CDP) sind. Marketing-Entscheider sowie Verantwortliche aus den Bereichen Online-Marketing und E-Commerce erhalten Tipps, wie die passende CDP ausgewählt und implementiert werden kann. Zudem ist dieses Buch interessant für alle Entscheider, die sich damit beschäftigen, wie sie ihren Konsumenten ein besseres Kauferlebnis bieten können. Dabei geht Jonas Rashedi nicht nur auf die technischen Aspekte ein, sondern beleuchtet auch die organisationsbezogenen Voraussetzungen für die erfolgreiche Implementierung und Verwendung einer CDP. Praxisbeispiele veranschaulichen die Inhalte.This book offers an excellent introduction to the CDP category. I recommend it for anyone trying to understand what CDPs do, whether a CDP is right for their company, and how to select the right CDP.David M. Raab, Gründer und CEO des CDP Institutes
The Customer-Driven Playbook: Converting Customer Feedback into Successful Products
by Travis Lowdermilk Jessica RichDespite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action.Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insightsConduct experiments to create a continual cadence of learningDerive patterns and meaning from the feedback you’ve collected from customersImprove your confidence when making strategic business and product decisionsTrack the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooksImprove customer satisfaction by creating a consistent feedback loop