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Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022) (Lecture Notes in Networks and Systems #683)
by Arthur GibadullinThis book covers the II International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022), which was held on November 21–23, 2022. The conference addressed issues of information, digital and intellectual technologies in economics and management. A distinctive feature of the conference is that it presented reports of authors from China, Saudi Arabia, Tunisia, Uzbekistan, Tajikistan, Angola, Kazakhstan, India and Russia. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The materials of the conference may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) (Lecture Notes in Networks and Systems #942)
by Arthur GibadullinThis book covers the III International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) which was held on November 21–23, 2023. The conference addressed issues of networks and systems related to the use of information technologies in economics and management of various sectors. A distinctive feature of the conference is that it featured presentations by authors from China, Bulgaria, Uzbekistan, Oman, Kazakhstan and Russia. Researchers from different countries presented the process of transition to new information technologies of various network and system structures and sectors. The conference made it possible to develop new scientific recommendations on the use of information, computer, digital and intellectual technologies and networks in industry and fields of activity that can be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Marketing Asset Management
by RegliThe digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzThe second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.
Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)
by Nitish Singh Yogesh K. Dwivedi Nripendra P. Rana Emma L. Slade Bidit Dey Ganesh P. Sahu Hatice Kizgin Anabel GutierrezThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Anthropology
by Haidy Geismar; Hannah KnoxDigital Anthropology, 2nd Edition explores how human and digital can be explored in relation to one another within issues as diverse as social media use, virtual worlds, hacking, quantified self, blockchain, digital environmentalism and digital representation. The book challenges the prevailing moral universal of “the digital age” by exploring emergent anxieties about the global spread of new technological forms, the cultural qualities of digital experience, critically examining the intersection of the digital to new concepts and practices across a wide range of fields from design to politics. In this fully revised edition, Digital Anthropology reveals how the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life around the world. Combining case studies with theoretical discussion in an engaging style that conveys a passion for new frontiers of enquiry within anthropological study, this will be essential reading for students and scholars interested in theory of anthropology, media and information studies, communication studies and sociology. With a brand-new Introduction from editors Haidy Geismar and Hannah Knox, as well as an abridged version of the original Introduction by Heather Horst and Daniel Miller, in conjunction with new chapters on hacking and digitizing environments, amongst others, and fully revised chapters throughout, this will bring the field-defining overview of digital anthropology fully up to date.
Digital Approaches to Inclusion and Participation in Cultural Heritage: Insights from Research and Practice in Europe
by Danilo Giglitto Luigina Ciolfi Eleanor Lockley Eirini KaldeliDigital Approaches to Inclusion and Participation in Cultural Heritage brings together best examples and practices of digital and interactive approaches and platforms from a number of projects based in European countries to foster social inclusion and participation in heritage and culture. It engages with ongoing debates on the role of culture and heritage in contemporary society relating to inclusion and exclusion, openness, access, and bottom-up participation. The contributions address key themes such as the engagement of marginalised communities, the opening of debates and new interpretations around socially and historically contested heritages, and the way in which digital technologies may foster more inclusive cultural heritage practices. They will also showcase examples of work that can inspire reflection, further research, and also practice for readers such as practice-focused researchers in both HCI and design. Indeed, as well as consolidating the achievements of researchers, the contributions also represent concrete approaches to digital heritage innovation for social inclusion purposes. The book’s primary audience is academics, researchers, and students in the fields of cultural heritage, digital heritage, human-computer interaction, digital humanities, and digital media, as well as practitioners in the cultural sector.
Digital Archaeology: Bridging Method and Theory
by Patrick Daly Thomas L. EvansThe use of computers in archaeology is entering a new phase of unparalleled development, moving on from a specialist methodology on the margins to a powerful practical and analytical tool used across all areas of archaeological interest. With a thorough examination of the ways in which both everyday and cutting-edge technologies can be used to inform and enhance traditional methods, this book brings together ideology from the academic world and pragmatic, concrete examples to show how fieldwork, theory and technology fit together today as never before. Covering a history of the rise of computer use in archaeology as well as a thorough assessment of a number of high profile examples such as the Ferrybridge Chariot, this book shows how new technologies have been implemented into both theory and method as an integral part of the archaeological process. With contributions from renowned experts, experienced professionals and emerging names in the field, this unique, forward-thinking book brings together previously disparate aspects of archaeology in a new holistic approach to the study of the past. A companion website is also available to allow further study of the images included.
Digital Art (World of Art #0)
by Christiane PaulThe fourth edition of the essential introduction to digital art, one of contemporary art’s most exciting and dynamic forms of practice. Digital art, along with the technological developments of its medium, has rapidly evolved from the “digital revolution” into the social media era and then to the postdigital and post-Internet landscape. This new, expanded edition of Christiane Paul’s acclaimed book traces the emergence of artificial intelligence, augmented and mixed realities, and non-fungible tokens (NFTs) and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art andthe Anthropocene. It also examines issues surrounding the collection, presentation, and preservation of digital art. It looks at the impact of digital techniques and media on traditional forms of art, such as printing, painting, photography, and sculpture, as well as exploring the ways in which the Internet and software art, digital installation, and virtual reality have emerged as recognized artistic practices. Digital Art is an accessible and engaging text that brings to life individual works, explaining in clear terms how they use technologyto produce artworks with a radical new aesthetic and thematic and interactive qualities. It is an essential critical guide to all forms of digital art.
Digital Art, Aesthetic Creation: The Birth of a Medium (Routledge Advances in Art and Visual Studies)
by Paul CrowtherIs art created with computers really art? This book answers ‘yes.’ Computers can generate visual art with unique aesthetic effects based on innovations in computer technology and a Postmodern naturalization of technology wherein technology becomes something we live in as well as use. The present study establishes these claims by looking at digital art’s historical emergence from the 1960s to the start of the present century. Paul Crowther, using a philosophical approach to art history, considers the first steps towards digital graphics, their development in terms of three-dimensional abstraction and figuration, and then the complexities of their interactive formats.
Digital Art Masters: Volume 4 (Digital Art Masters Series)
by 3dtotal.ComMeet some of the finest 2D and 3D artists working in the industry today and discover how they create some of the most innovative digital art in the world. More than a gallery book or a coffee table book- Digital Art Masters Volume 4 includes over 50 artists and 900 unique and stunning 2D and 3D digital art. Beyond the breaktaking images is a breakdown of the techniques, challenges and tricks the artists employed while creating stunning imagery. This volume, much like the previous volumes is not your standard coffee table book nor is it our usual how-to-book. This book offers inspiration and insight for the advanced amateur and professional CG artists. The Digital Art Masters series has expanded upon the competition's gallery book concept and has added the insight and experiences of professional CG artists worldwide. Divided into 5 sections, Sci-Fi, Scene, Fantasy, Character and Cartoon, Each featured artist segement will include the thought processes behind creating unique digital images and an artist portfolio for further inspiration. Find your inspiration and discover the tips, tricks and techniques that really work.
Digital Art Masters: Volume 2
by 3dtotal.ComMeet some of the finest digital 2D and 3D artists working in the industry today, from Patrick Beaulieu, Philip Straub, Benita Winckler, Alessandro Baldasseroni to Khalid Al Muharraqi, Marcel Baumann and Marek Denko and see how they work. More than just a gallery book - in Digital Arts Masters each artist has written a breakdown overview, with supporting imagery of how they made there piece of work.With Digital Arts Masters you'll understand the artists' thought process and discover the tips, tricks and techniques which really work.
Digital Art Masters: Volume 5
by 3dtotal.ComMeet some of the finest 2D and 3D artists working in the industry today and discover how they create some of the most innovative digital art in the world. More than a gallery book or a coffee table book- Digital Art Masters Volume 5 includes over 50 artists and 900 unique and stunning 2D and 3D digital art. Beyond the breath taking images is a breakdown of the techniques, challenges and tricks the artists employed while creating stunning imagery. This volume, much like the previous volumes is not your standard coffee table book nor is it our usual how-to-book. New to this volume will be 5 artist video tutorials. Five artists will specifically detail an aspect of their gallery image from start to finish, offering further technique driven insight and expertise offering 2 ½ hours of additional inspiration. With a click of a mouse, artists willbe able to apply the leading techniques to their own work with access to additional video tutorials, source files, textures and digital brushes at the companion website: http://www.focalpress.com/digital-art-masters/index.html.
Digital Art Revolution
by Scott LigonThere's no question that applications like Photoshop have changed the art world forever. Master digital artists already use these tools to create masterpieces that stretch the limits of the imagination--but you don't have to be a master to create your own digital art. Whether you're a beginner who's never picked up a pen or paintbrush, or a traditional artist who wants to explore everything a digital canvas might inspire, digital artist and arts educator Scott Ligon guides you and inspires you with clear instructions and exercises that explore all the visual and technical possibilities.Featuring the work of 40 of the finest digital artists working today, Digital Art Revolution is your primary resource for creating amazing artwork using your computer.From the Trade Paperback edition.
Digital Art (Third edition) (World of Art)
by Christiane Paul"Paul does an impressive job of compressing the activity of a huge field, in which there are no obvious heroes and no single aesthetic line." --Publishers Weekly Digital technology has revolutionized the way we produce and experience art today. Not only have traditional forms of art such as printing, painting, photography, and sculpture been transformed by digital techniques and media, but the emergence of entirely new forms such as internet and software art, digital installation, and virtual reality has forever changed the way we define art. Christiane Paul surveys the developments in digital art from its appearance in the 1980s to the present day and looks ahead to what the future may hold. She discusses the key artists and works in the genre, drawing a distinction between work that uses digital practices as tools to produce traditional forms and work that uses them to create new kinds of art. She explores the broader themes and questions raised by these artworks such as viewer interaction, artificial life and intelligence, political and social activism, networks and telepresence, and issues surrounding the collection, presentation, and preservation of digital art. This third, expanded edition of the popular resource investigates key areas of digital art practice that have gained prominence in recent years, including interactive public installation, augmented and mixed reality, social networking, and file-sharing technologies.
Digital Art Wonderland: Creative Techniques for Inspirational Journaling and Beautiful Blogging
by Angi Sullins Silas ToballSet out on a digital adventure! Come inside Digital Art Wonderland where digital art and art journaling embark together on a luscious visual journey. The daring crew of Angi Sullins and Silas Toball give you a personal tour through a digital art journaling world, showing you how to make your own wonderous creations through instruction, design concepts and lots of inspiration. In Digital Art Wonderland, you'll find: 8 tutorials with techniques, tricks and trips for the intermediate Adobe Photoshop user to enhance physical art as well as create digital art from scratch. Instructions and ideas to incorporate a variety of typography into your artwork. A guide to using your art in the blogging world, including information about blog set-up, adding personal design touches, blog etiquette and more. Exercises for breaking free of art-making fears and letting your artistic instincts take over. Let Digital Art Wonderland show you a whole new world of art making.
Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
by Richard Torrenzano Mark DavisTwo leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Digital Assessment in Higher Education: Navigating and Researching Challenges and Opportunities (Lecture Notes in Educational Technology)
by Gabriela Grosseck Simona Sava Georgeta Ion Laura MalitaThis book offers a comprehensive exploration of digital assessment (DA) in higher education, with a focus on navigating the challenges and opportunities brought on by the digital age. By drawing on research-based evidence and theoretical approaches, it offers valuable insights, guidance, and examples for navigating the complexities of DA in higher education. It addresses key topics and issues facing educators and Higher Education Institutions (HEIs) in the design, implementation, and evaluation of DA strategies, while also recognizing the importance of the DA competencies of academic staff. This book is a useful reference for educators, researchers, managers of HEIs, and policymakers who are looking to enhance digital assessment practices, develop their own competencies for digital assessments, and stay at the forefront of educational innovation.
Digital Assets and the Law: Fiat Money in the Era of Digital Currency (Routledge-Giappichelli Studies in Law)
by Filippo Zatti and Rosa Giovanna BarresiThis book delves into the intricacies of digital assets. With the increasing reliance on crypto and the potential adoption of digital currencies by central banks, our monetary system is at a critical point. The importance of taking the next step has become even more stringent, as evidenced by this systematic scientific reconstruction.Divided into five concentric parts, the book starts with a historical, technical and financial introduction to digital assets. It then explores the changing role of central banking and monetary economics in the upcoming era. Finally, it focuses on the broad legal issues arising from the new digital landscape, not shying away from exploring forward-thinking solutions and policies for the future.With the contributions of prominent international experts in the field, this collection supplies a transdisciplinary analysis based on the belief that complex phenomena can only be handled by complex solutions. This groundbreaking work aims to be more than just an academic treatise; it is a must-read for students, scholars, financial professionals, and all those who want to understand the emerging digital currency reality that many have yet to fully recognise.
Digital Audio
by Russ HainesProfessional audio secrets shared! Digital Audio teaches how to create high-quality audio and prepare it for your audience -- from audio CDs to streaming on the Internet. Learn what really makes a difference in digital audio and what doesn't. From the microphone to streamed audio, this book explains how to get professional results. The techniques, tips, and tricks used by the pros will keep you ahead of the rest of the pack even after the next software revision. The accompanying CD-ROM contains software for Sound Forge 5.0, Logic Audio (both Macintosh & Windows platforms), Cakewalk Pro Audio v9, Cool Edit 2000, ACID 2.0, and Cubase VST, plus CD audio examples from the book, and a comprehensive collection of the same audio examples compressed in all the useful streaming formats and at various bandwidths, allowing you to decide what works best.
Digital Audio Essentials
by Bruce Fries Marty FriesJoin the digital audio revolution! Tens of millions of users are embracing digital music, and with Digital Audio Essentials , you can, too. Nearly every personal computer built in the last few years contains a CD-burning drive; MP3 and other portable player sales dominate the consumer electronics industry; and new networkable stereo equipment lets you use your digital music collection to power your home entertainment system. Whether it's downloading music, ripping CDs, organizing, finding, and creating higher quality music files, buying music players and accessories, or constructing a home stereo system, Digital Audio Essentials helps you do get it done. An indispensable reference for music enthusiasts, digital archivists, amateur musicians, and anyone who likes a good groove, Digital Audio Essentials helps you avoid time-consuming, costly trial and error in downloading audio files, burning CDs, converting analog music to digital form, publishing music to and streaming from the Web, setting up home stereo configurations, and creating your own MP3 and other audio files. The book--for both Mac and PC users--includes reliable hardware and software recommendations, tutorials, resources, and file sharing, and it even explains the basics of the DMCA and intellectual property law. You may (or may not) already know the basics of ripping CDs or downloading music, but Fries will show you so much more--including advice on the multitude of MP3 players on the market, stereo options, file formats, quality determinations, and the legalities of it all. Both a timely, entertaining guide and an enduring reference, this is the digital audio handbook you need to make the most of your expanding digital music collection.
Digital Audio Essentials
by Marty Fries Bruce FriesJoin the digital audio revolution! Tens of millions of users are embracing digital music, and with Digital Audio Essentials , you can, too. Nearly every personal computer built in the last few years contains a CD-burning drive; MP3 and other portable player sales dominate the consumer electronics industry; and new networkable stereo equipment lets you use your digital music collection to power your home entertainment system. Whether it's downloading music, ripping CDs, organizing, finding, and creating higher quality music files, buying music players and accessories, or constructing a home stereo system, Digital Audio Essentials helps you do get it done. An indispensable reference for music enthusiasts, digital archivists, amateur musicians, and anyone who likes a good groove, Digital Audio Essentials helps you avoid time-consuming, costly trial and error in downloading audio files, burning CDs, converting analog music to digital form, publishing music to and streaming from the Web, setting up home stereo configurations, and creating your own MP3 and other audio files. The book--for both Mac and PC users--includes reliable hardware and software recommendations, tutorials, resources, and file sharing, and it even explains the basics of the DMCA and intellectual property law. You may (or may not) already know the basics of ripping CDs or downloading music, but Fries will show you so much more--including advice on the multitude of MP3 players on the market, stereo options, file formats, quality determinations, and the legalities of it all. Both a timely, entertaining guide and an enduring reference, this is the digital audio handbook you need to make the most of your expanding digital music collection.
Digital Audio Forensics Fundamentals: From Capture to Courtroom (Audio Engineering Society Presents)
by James ZjalicDigital Audio Forensics Fundamentals offers an accessible introduction to both the theory and practical skills behind this emerging field of forensic science. Beginning with an overview of the history of the discipline, the reader is guided through forensic principles and key audio concepts, before being introduced to practical areas such as audio enhancement, audio authentication, and the presentation of reports. Covering all aspects of audio forensics from the capture to the courtroom, this book is pivotal reading for beginners entering the field, as well as experienced professionals looking to develop their knowledge of the practice.