- Table View
- List View
Digital Access and Museums as Platforms (Museums in Focus)
by Caroline Wilson-BarnaoDigital Access and Museums as Platforms draws on interviews with museum practitioners, along with a range of case studies from public and private institutions, in order to investigate the tensions and benefits involved in making cultural collections available using digital technologies. Taking a media and critical studies approach to the museum and raising questions about the role of privately owned search engines in facilitating museum experiences, the book questions who collects what, for whom objects are collected and what purpose these objects and collections serve. Connecting fieldwork undertaken in Australia and New Zealand with the global practices of technology companies, Wilson-Barnao brings attention to an emerging new model of digital ownership and moderation. Considering the synergising of these institutions with media systems, which are now playing a more prominent role in facilitating access to culture, the book also explores the motivations of different cultural workers for constructing the museum as a mediatised location. Digital Access and Museums as Platforms will be of interest to academics and students working in the fields of museum studies, art, culture, media studies and digital humanities. Weighing in on conversations about how technologies are being incorporated into museums, the book should also be useful to practitioners working in museums and galleries around the world.
Digital Activism in Zimbabwe: Dissent and Hegemony in the Information Age (Routledge African Media, Culture and Communication Studies)
by Tenford ChitananaThis book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts. The book notes that while communication technologies help mediate activism, they are also simultaneously constrained by pre-existing and emergent challenges tied to the social and political context and the inherent limitations of those technologies. The book investigates the tactics used by digital activists, the contextual factors and restrictive political environment they operate in, including the role of pro-government activists, and ultimately, the impact of digital activism given these constraints. From the case of Zimbabwe, the book builds out a broader theoretical analysis of the evolution of ‘third world protest’ in the digital age, examining the limitations of activists’ actions and the ideological deficit in online activism to ferment a virulent counter hegemony.
Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey (Business Guides on the Go)
by Alexander Schwarz-Musch Alexander Tauchhammer Bernhard GuetzThis book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately. The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles. For each touchpoint on the path to purchase, milestones must be tracked, allowing the effectiveness and efficiency of the measures to be easily verified. A resource for marketing professionals seeking solutions in the post-cookie era to continue reaching their target audiences without waste coverage.
Digital Aesthetics (Published in association with Theory, Culture & Society)
by Sean CubittThis book investigates the aesthetic nature and purpose of computer culture in the contemporary world. It casts a cool eye on the claims of cybertopians, tracing the globalization of the new medium and enquiring into its effects on subjectivity and sociality. Drawing on historical scholarship, philosophical aesthetics, and the literature of cyberculture, the author argues for a genuine democracy beyond the limitations of the free market and the global corporation. Digital arts are identified as having a vital part to play in this process. Written in a balanced and penetrating style, the book both conveniently summarizes a huge literature and sets a new agenda for research and theory. Copyright © Libri GmbH. All rights reserved.
Digital Afterlife: Death Matters in a Digital Age (Chapman & Hall/CRC Artificial Intelligence and Robotics Series)
by Maggi Savin-Baden Victoria Mason-RobbieDespite the range of studies into grief and mourning in relation to the digital, research to date largely focuses on the cultural practices and meanings that are played out in and through digital environments. Digital Afterlife brings together experts from diverse fields who share an interest in Digital Afterlife and the wide-ranging issues that relate to this. The book covers a variety of matters that have been neglected in other research texts, for example: The legal, ethical, and philosophical conundrums of Digital Afterlife The ways digital media are currently being used to expand the possibilities of commemorating the dead and managing the grief of those left behind Our lives are shaped by and shape the creation of our Digital Afterlife as the digital has become a taken for granted aspect of human experience. This book will be of interest to undergraduates from computing, theology, business studies, philosophy, psychology, sociology, and education from all types of institutions. Secondary audiences include researchers and postgraduate researchers with an interest in the digital. At a practical level, the cost of data storage and changing data storage systems mitigate the likelihood of our digital presence existing in perpetuity. Whether we create accidental or intentional digital memories, this has psychological consequences for ourselves and for society. Essentially, the foreverness of forever is in question. Maggi Savin-Baden is Professor of Higher Education Research at the University of Worcester. She has a strong publication record of over 50 research publications and 17 books. Victoria Mason-Robbie is a Chartered Psychologist and an experienced lecturer having worked in the Higher Education sector for over 15 years. Her current research focuses on evaluating web-based avatars, pedagogical agents, and virtual humans.
Digital Afterlife and the Spiritual Realm (Chapman & Hall/CRC Artificial Intelligence and Robotics Series)
by Maggi Savin-BadenFew religious leaders have examined the potential for the positive impact of digital media and digital immortality creation in religious contexts. It is evident that there have been recent moves away from traditional funeral services focusing on the transition of the deceased into the future world beyond, towards a rise of memorial content within funerals and commemorative events. This has heralded shifts in afterlife beliefs by replacing them, to all intents and purposes, by attitudes to this life. Digital Afterlife and the Spiritual Realm explores the ways in which digital media and digital afterlife creation affects social and religious understandings of death and the afterlife. Features Understands the impact of digital media on those living and those working with the bereaved Explores the impact of digital memorialisation post death Examines the ways in which digital media may be changing conceptions and theologies of death For many people, digital afterlife and the spiritual realm largely remains an area that is both inchoate and confusing. This book will begin to unravel some of this bafflement.
The Digital Afterlives of Jane Austen: Janeites at the Keyboard
by Kylie MirmohamadiThis is the first scholarly study to explore the ever-expanding world of online Austen fandom and fan fiction writing. Using case studies from the Internet writing community and publisher, Wattpad, as well as dedicated fan websites, it illuminates the literary processes and products that have given Austen multiple afterlives in the digital arena.
Digital Age: Chances, Challenges and Future (Lecture Notes in Networks and Systems #84)
by Svetlana Igorevna Ashmarina Marek Vochozka Valentina Vyacheslavovna MantulenkoThis proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities”, which took place in Samara, Russian Federation, on April 26–27, 2019. Organized by the Samara State University of Economics, the conference chiefly focused on digital economy issues, such as theoretical preconditions for the development of economic systems in the digital age and specific practical issues related to real-world business practice. Consisting of six chapters corresponding to the thematic areas of the conference, and written by scientists and practitioners from different regions of Russia, Kazakhstan, the Czech Republic and Germany, the book offers answers to the most pressing questions for today’s business community: - How is our world changing under the influence of digital technology? - Is sustainable economic development a myth or reality in the context of digitalization? - What threats and opportunities does digitalization bring? - What are realities and prospects of digitalization in the context of business practice? - How do we create a digital infrastructure for the economy? - How should the legal environment of the economy be transformed in the context of digitalization? The conclusions and recommendations presented are not recipes for solving the existing economic problems, but instead are intended for use in further research on transformation processes in the economy and in the development of state economic policies in various countries and regions.
Digital-Age Innovation in Higher Education: A Do-It-Yourself Approach
by Gary NatrielloDigital-Age Innovation in Higher Education recounts the creation, development, and growth of an innovation unit within a major university. This single case study follows the development of the EdLab at the Gottesman Libraries of Teachers College, Columbia University, which was charged with developing new services and products at a time when digital technologies were markedly beginning to impact the sector. The major steps taken – recruiting staff in key skill areas, developing projects, collaborating across organizational lines, securing resources, delivering new services, and more – are covered in detail, illustrating the opportunities and challenges presented by innovation mandates in long-established organizations with stable operations and traditional academic values and practices.
Digital-Age Teaching for English Learners: A Guide to Equitable Learning for All Students
by Lisa M. Estrada Andrea Honigsfeld Heather RubinBridge the Digital Divide with Research-Informed Technology Models Since the first edition of this bestselling resource many schools are still striving to close the digital divide and bridge the opportunity gap for historically marginalized students, including English learners. And the need for technology-infused lessons specifically aligned for English learners is even more critically needed. Building from significant developments in education policy, research, and remote learning innovations, this newly revised edition offers unique ways to bridge the digital divide that disproportionally affects culturally and linguistically diverse learners. Designed to support equitable access to engaging and enriching digital-age education opportunities for English learners, this book includes Research-informed and evidence-based technology integration models and instructional strategies Sample lesson ideas, including learning targets for activating students’ prior knowledge while promoting engagement and collaboration Tips for fostering collaborative practices with colleagues Vignettes from educators incorporating technology in creative ways Targeted questions to facilitate discussions about English language development methodology Complete with supplementary tools and resources, this guide provides all of the methodology resources needed to bridge the digital divide and promote learning success for all students.
Digital-Age Teaching for English Learners: A Guide to Equitable Learning for All Students
by Lisa M. Estrada Andrea Honigsfeld Heather RubinBridge the Digital Divide with Research-Informed Technology Models Since the first edition of this bestselling resource many schools are still striving to close the digital divide and bridge the opportunity gap for historically marginalized students, including English learners. And the need for technology-infused lessons specifically aligned for English learners is even more critically needed. Building from significant developments in education policy, research, and remote learning innovations, this newly revised edition offers unique ways to bridge the digital divide that disproportionally affects culturally and linguistically diverse learners. Designed to support equitable access to engaging and enriching digital-age education opportunities for English learners, this book includes Research-informed and evidence-based technology integration models and instructional strategies Sample lesson ideas, including learning targets for activating students’ prior knowledge while promoting engagement and collaboration Tips for fostering collaborative practices with colleagues Vignettes from educators incorporating technology in creative ways Targeted questions to facilitate discussions about English language development methodology Complete with supplementary tools and resources, this guide provides all of the methodology resources needed to bridge the digital divide and promote learning success for all students.
Digital Agricultural Ecosystem: Revolutionary Advancements in Agriculture
by Kuldeep Singh Prasanna KolarDigital Agricultural Ecosystem The book comprehensively explores the dynamic synergy between modern technology and agriculture, showcasing how advancements such as artificial intelligence, data analytics, and smart farming practices are reshaping the landscape to ensure food security in the era of climate change, as well as bridging the gap between cutting-edge research and practical implementation. Agriculture has historically been the foundation of human civilization and benefits communities all around the world. Agriculture has a creative, adaptable, and innovative history, and as the digital age draws closer, agriculture is once again poised for change. Each of the 20 chapters explores the connection between agricultural and technological advancements, and are divided into four key areas. Part 1 covers knowledge sharing in the digital agricultural ecosystem. In the context of modern agriculture, the chapters underscore the importance of information flow. Through comprehensive reviews of literature and assessments of farmer participation on social media platforms, these chapters illustrate the value of information sharing for sustainable agriculture. Part 2 explores the adoption and impact of digital technologies in agriculture. The use of cutting-edge digital technologies in agriculture is examined thoroughly in this section. The chapters included here outline how precision, artificial intelligence, and blockchain technology have the potential to transform methods of agriculture and improve food systems. Part 3 addresses smart farming and sustainable agriculture. This section focuses on sustainability and offers details on eco-friendly production methods, the significance of smart farming in many nations, including India and the UK, and cost-effective fertilizer sprayer technologies. Part 4 examines the modeling and analysis of agricultural systems. This last section explores how mathematical modeling and data analytics are used in agricultural systems, with insights on everything from the study of credit access constraints in rural regions to water resource management in irrigation systems. Audience The diverse readership includes farmers, agronomists, agricultural researchers, policymakers, environmentalists, information technologists, and students from academic and professional fields who are eager to learn more about how digital innovation and sustainable agriculture can be used to address global issues such as climate change, food security, and smart farming.
The Digital Agricultural Revolution: Innovations and Challenges in Agriculture through Technology Disruptions
by Roheet Bhatnagar Nitin Kumar Tripathi Nitu Bhatnagar Chandan Kumar PandaTHE DIGITAL AGRICULTURAL REVOLUTION The book integrates computational intelligence, applied artificial intelligence, and modern agricultural practices and will appeal to scientists, agriculturists, and those in plant and crop science management. There is a need for synergy between the application of modern scientific innovation in the area of artificial intelligence and agriculture, considering the major challenges from climate change consequences viz. rising temperatures, erratic rainfall patterns, the emergence of new crop pests, drought, flood, etc. This volume reports on high-quality research (theory and practice including prototype & conceptualization of ideas, frameworks, real-world applications, policy, standards, psychological concerns, case studies, and critical surveys) on recent advances toward the realization of the digital agriculture revolution as a result of the convergence of different disruptive technologies. The book touches upon the following topics which have contributed to revolutionizing agricultural practices. Applications of Artificial Intelligence in Agriculture (AI models and architectures, system design, real-world applications of AI, machine learning and deep learning in the agriculture domain, integration & coordination of systems and issues & challenges). IoT and Big Data Analytics Applications in Agriculture (theory & architecture and the use of various types of sensors in optimizing agriculture resources and final product, benefits in real-time for crop acreage estimation, monitoring & control of agricultural produce). Robotics & Automation in Agriculture Systems (Automation challenges, need and recent developments and real case studies). Intelligent and Innovative Smart Agriculture Applications (use of hybrid intelligence in better crop health and management). Privacy, Security, and Trust in Digital Agriculture (government framework & policy papers). Open Problems, Challenges, and Future Trends. Audience Researchers in computer science, artificial intelligence, electronics engineering, agriculture automation, crop management, and science.
Digital Agriculture
by Daniel Marçal de Queiroz Domingos Sárvio M. Valente Francisco de Assis de Carvalho Pinto Aluízio Borém John K. SchuellerThis textbook addresses the most recent advances and main digital technologies used in farming. The reader will be able to understand the main concepts and techniques currently used to efficiently manage agricultural production systems. The book covers topics in a general and intuitive way, with examples and good illustrations.
Digital Agriculture: An Introduction (SpringerBriefs in Agriculture)
by Muhammad Azhar IqbalThe success of modern-day agriculture lies in the digitalization of agricultural systems. The primary aim of this book is to provide a starting point to understand the fundamentals and design of digital agriculture systems with reference to the enabling technologies that deal with the production, improvement, and protection of crops/plants and livestock. The other associated objectives of this book include the explanation of the design and deployment of IoT-based digital agriculture systems in such a simple way that agriculture students understand straightforwardly. Therefore, this book is an effort to partially fill the gap associated with the understanding of the development and deployment of digital agriculture systems (including both precision and smart farming). We believe that with the provided details of enabling technologies and their usage in digital agriculture systems, agriculture students will find it easier to comprehend the designing of small-/large-scale IoT-based digital agriculture systems. This book provides insight into different technologies, architectures, and case studies that will ultimately help students to understand the concept of Digital Agriculture and its related applications. It enables students to realize the importance of open issues and future challenges of digital agriculture systems.
Digital Agriculture: A Solution for Sustainable Food and Nutritional Security
by P. M. Priyadarshan Shri Mohan Jain Suprasanna Penna Jameel M. Al-KhayriThe world population is increasing while arable land is decreasing at an alarming rate. About one-quarter of arable land is degraded and needs significant restoration before it can sustain crops again. By 2030, the water supply will fall 40% short of meeting global demand. Moreover, looming climate change poses additional challenge to increasing food production to feed 10 billion people by 2050. Current major agricultural systems are on a largely unsustainable trajectory because of their contributions to greenhouse gas emissions, water pollution, and biodiversity loss.For these reasons, innovative technologies are being introduced in modern agriculture to sustain food production. They include digital and geospatial technologies to manage soil, climate and plant genetic resources. With the development of tools and sensors integrated into the internet of things (IoT) environment, physically collected information is converted into computer-readable language. Digital innovations thus allow real-time analysis, machine learning, and artificial intelligence (AI) that manage massive amount of data, also known as big data. Accordingly, digital agriculture affords greater potential for sustainable farming and economic benefits. This book summarizes the latest advances in AI-integration of agriculture practices. Specific focus includes but not limited to, big data, yield mapping, pests management, and optimal fertigation. As such, it presents a forward-looking approach to meet multiple UN Sustainable Development Goals, specifically, SDG 2, 6, 13 and 15.
Digital Analysis of Vaults in English Medieval Architecture
by Alexandrina Buchanan James Hillson Nicholas WebbMedieval churches are one of the most remarkable creative and technical achievements in architectural history. The complex vaults spanning their vast interiors have fascinated both visitors and worshippers alike for over 900 years, prompting many to ask: ‘How did they do that?’ Yet very few original texts or drawings survive to explain the processes behind their design or construction. This book presents a ground-breaking new approach for analysing medieval vaulting using advanced digital technologies. Focusing on the intricately patterned rib vaulting of thirteenth and fourteenth century England, the authors re-examine a series of key sites within the history of Romanesque and Gothic Architecture, using extensive digital surveys to examine the geometries of the vaults and provide new insights into the design and construction practices of medieval masons. From the simple surfaces of eleventh-century groin vaults to the gravity-defying pendant vaults of the sixteenth century, they explore a wide range of questions including: How were medieval vaults conceived and constructed? How were ideas transferred between sites? What factors led to innovations? How can digital methods be used to enhance our understanding of medieval architectural design? Featuring over 200 high quality illustrations that bring the material and the methods used to life, Digital Analysis of Vaults in English Medieval Architecture is ideal reading for students, researchers and anyone with an interest in medieval architecture, construction history, architectural history and design, medieval geometry or digital heritage.
Digital Analytics for Marketing (Mastering Business Analytics)
by A. Karim Feroz Gohar F. Khan Marshall SponderThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Digital Analytics for Marketing (Mastering Business Analytics)
by Gohar F. Khan Marshall SponderThis comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.
Digital Anatomy: Applications of Virtual, Mixed and Augmented Reality (Human–Computer Interaction Series)
by Jean-François Uhl Joaquim Jorge Daniel Simões Lopes Pedro F. CamposThis book offers readers fresh insights on applying Extended Reality to Digital Anatomy, a novel emerging discipline. Indeed, the way professors teach anatomy in classrooms is changing rapidly as novel technology-based approaches become ever more accessible. Recent studies show that Virtual (VR), Augmented (AR), and Mixed-Reality (MR) can improve both retention and learning outcomes. Readers will find relevant tutorials about three-dimensional reconstruction techniques to perform virtual dissections. Several chapters serve as practical manuals for students and trainers in anatomy to refresh or develop their Digital Anatomy skills. We developed this book as a support tool for collaborative efforts around Digital Anatomy, especially in distance learning, international and interdisciplinary contexts. We aim to leverage source material in this book to support new Digital Anatomy courses and syllabi in interdepartmental, interdisciplinary collaborations. Digital Anatomy – Applications of Virtual, Mixed and Augmented Reality provides a valuable tool to foster cross-disciplinary dialogues between anatomists, surgeons, radiologists, clinicians, computer scientists, course designers, and industry practitioners. It is the result of a multidisciplinary exercise and will undoubtedly catalyze new specialties and collaborative Master and Doctoral level courses world-wide. In this perspective, the UNESCO Chair in digital anatomy was created at the Paris Descartes University in 2015 (www.anatomieunesco.org). It aims to federate the education of anatomy around university partners from all over the world, wishing to use these new 3D modeling techniques of the human body.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) (Lecture Notes in Networks and Systems #432)
by Arthur GibadullinThis book addresses the issues of information, digital and intellectual technologies in economics and management. The International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) was held on November 2, 2021, on the Microsoft Teams platform due to COVID-19. A distinctive feature of the book is that it presented reports of authors from Italy, South Korea, Poland, Armenia, Republic of Belarus and the Russian Federation. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The book may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022) (Lecture Notes in Networks and Systems #683)
by Arthur GibadullinThis book covers the II International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022), which was held on November 21–23, 2022. The conference addressed issues of information, digital and intellectual technologies in economics and management. A distinctive feature of the conference is that it presented reports of authors from China, Saudi Arabia, Tunisia, Uzbekistan, Tajikistan, Angola, Kazakhstan, India and Russia. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The materials of the conference may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) (Lecture Notes in Networks and Systems #942)
by Arthur GibadullinThis book covers the III International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) which was held on November 21–23, 2023. The conference addressed issues of networks and systems related to the use of information technologies in economics and management of various sectors. A distinctive feature of the conference is that it featured presentations by authors from China, Bulgaria, Uzbekistan, Oman, Kazakhstan and Russia. Researchers from different countries presented the process of transition to new information technologies of various network and system structures and sectors. The conference made it possible to develop new scientific recommendations on the use of information, computer, digital and intellectual technologies and networks in industry and fields of activity that can be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Marketing Asset Management
by RegliThe digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.