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Digital Blood on Their Hands: The Ukraine Cyberwar Attacks
by Andrew JenkinsonCyberattacks are nothing particularly new to the world and Ukraine had suffered many such attacks by Russia over recent years. Russia had knowingly been exploiting Ukraine’s digital vulnerabilities as a proving ground for nearly a decade. Malware such as Sandworm and BlackEnergy had caused untold damage to the Ukrainian population and government previously, which allowed Russia to perfect cyberattacks for further, more global events. Russia had been planting cyber sleeper digital cells for years, especially in the US and the UK. Then, coincidently, the week after the Chinese Winter Olympic games had finished, Russia launched an all-out cyber offensive against 70 Ukrainian government websites. Owing to these being poorly—and insecurely—maintained, they toppled one by one, causing havoc and disruption to the Ukrainian government and to Ukraine’s critical infrastructure. As Q said in James Bond: ‘I can do more damage by breakfast sipping my Earl Grey tea with my keyboard than you ever can in the field.’ Sadly, Q was right, as we witness daily. The keyboard and mouse have indeed become mightier than the sword. The barrage of cyberattacks against Ukraine constitutes the first cyberwar by one nation against another. This attack crossed a very thin red line. That line had the hallmarks of a nation state, but had until now been confined to cyber criminal activities, immaterial of whom the perpetrators were. This, however, was now war. The cyberwar was simply a precursor, the softening of a country that would precede a kinetic war in which tens of thousands of people would lose their lives. This war was the first war for nearly 80 years that rang out deathly klaxons across Europe and the world. Digital Blood on Their Hands addresses the issues that the digital world has created, covering the culpability, causal links and even liabilities that go towards these war crime atrocities, often too frightening to believe and also too compelling to dismiss. It tells a side to the world’s first ever cyberwar that you would never otherwise see or possibly hear about.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesDigital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesEvery decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Digital Branding: How to Successfully Build and Measure a Brand Online
by Daniel RowlesYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
Digital Branding
by Daniel RowlesDigital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Digital Business: Concepts and strategies
by Eloise CoupeyAs businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Digital Business: Business Algorithms, Cloud Computing and Data Engineering (Lecture Notes on Data Engineering and Communications Technologies #21)
by Srikanta Patnaik Xin-She Yang Madjid Tavana Florin Popentiu-Vlădicescu Feng QiaoThis edited book presents contributions from three different areas: cloud computing, digital mess and business algorithms on a single platform, i.e. Digital Business. The book is divided into four sections: (i) Digital Business Transformation, (ii) Cloud Computing, (iii) IOT & Mobility, and (iv) Information Management & Social Media, which are part of a holistic approach to information management and connecting the value chains of businesses to derive more throughput in the entire business ecosystem. Digital business is a niche area of computer science and business management, and its dimension is vast – it includes technologies such as cloud computing, Internet of Things, mobile platforms, big data applied in areas like ERP, data mining and business intelligence. Digital technologies have also challenged existing business models and will continue to do so. One of the key driving forces is the capacity of innovation and the commercialization of information and communication technologies.Providing insights into the new paradigm of digital business, the book is a valuable resource for research scholars, academics and professionals.
Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)
by Bernd W. WirtzThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)
by Bernd W. WirtzThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Business and Intelligent Systems: 15th International Baltic Conference, Baltic DB&IS 2022, Riga, Latvia, July 4–6, 2022, Proceedings (Communications in Computer and Information Science #1598)
by Mirjana Ivanovic Marite Kirikova Laila NiedriteThis book constitutes the refereed proceedings of the 15th International Baltic Conference on Digital Business and Intelligent Systems, Baltic DB&IS 2022, held in Riga, Latvia, in July 2022. The 16 revised full papers and 1 short paper presented were carefully reviewed and selected from 42 submissions. The papers are centered around topics like architectures and quality of information systems, artificial intelligence in information systems, data and knowledge engineering, enterprise and information systems engineering, security of information systems.
Digital Business and Intelligent Systems: 16th International Baltic Conference, Baltic DB&IS 2024, Vilnius, Lithuania, June 30 – July 3, 2024, Proceedings (Communications in Computer and Information Science #2157)
by Jolita Ralyté Gintautas Dzemyda Audronė LupeikienėThis book constitutes the refereed proceedings of the 16th International Baltic Conference on Digital Business and Intelligent Systems, Baltic DB&IS 2024, held in Vilnius, Lithuania, during June 30–July 3, 2024. The 13 full papers and 3 short papers presented here, were carefully reviewed and selected from 36 submissions, and focus on the various fields of Business digitalization and development of intelligent business systems. Abstracts from the keynote speeches from the conference are also included in these proceedings.
Digital Business Development: Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
by Stella Gatziu GrivasWie werden im digitalen Zeitalter Geschäftsmodelle konzipiert, um die Entwicklung von Unternehmen voranzutreiben und die Positionierung im Markt zu stärken? Wie bereiten sich Unternehmen auf die neuen Geschäftsmöglichkeiten vor, um langfristig erfolgreich zu bleiben? Auf diese Fragen geht das Buch im Kontext der digitalen Transformation ein. Anschaulich beschrieben werden Change Management, Beispiele von Organisationsmodellen sowie Design Thinking, die das Digital Business Development ermöglichen. Dieses Buch verknüpft das Wissen von Fachexperten aus Praxis und Wissenschaft, die selbst viele Unternehmen begleitet haben. Business-Verantwortliche erfahren mehr über den gezielten Einsatz von technologischen Innovationen und IT-Verantwortlichen wird vermittelt, wie sie Ihre Rolle als Business Driver überzeugend wahrnehmen.
Digital Business Discourse
by Erika DaricsDigital Business Discourse offers a distinctively language- and discourse-centered approach to digitally mediated business and professional communication, providing a timely and comprehensive assessment of the current digital communication practices of today's organisations and workplaces. It is the first dedicated publication to address how computer-mediated communication technologies affect institutional discourse practices, bringing together scholarship from a range of disciplinary backgrounds, including organisational and management studies, rhetorical and communication studies, communication training and discourse analysis. Covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs and consumer reviews, the chapters gather research drawing on empirical data from real professional contexts. In this way, the book contributes to both academic scholarship and business communication training, enabling researchers, trainers and practitioners to deepen their understanding of the impact of new communication technologies on professional and corporate communication practices.
Digital Business in Africa: Social Media and Related Technologies (Palgrave Studies of Marketing in Emerging Economies)
by Ogechi Adeola Jude N. Edeh Robert E. HinsonThis edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Digital Business Leadership: Digitale Transformation - Geschäftsmodell-innovation - Agile Organisation - Change-management
by Ralf T. Kreutzer Tim Neugebauer Annette PattlochThis book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Digital Business Models: Perspectives on Monetisation (Routledge Studies in Innovation, Organizations and Technology)
by Adam Jabłoński Marek JabłońskiBy presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses.
Digital Business Models: Concepts, Models, and the Alphabet Case Study (Progress in IS)
by Bernd W. WirtzThe spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models.Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Digital Business Models for Industry 4.0: How Innovation and Technology Shape the Future of Companies (Future of Business and Finance)
by Carlo Bagnoli Andrea Albarelli Stefano Biazzo Gianluca Biotto Giuseppe Roberto Marseglia Maurizio Massaro Matilde Messina Antonella Muraro Luca TroianoTechnological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.
Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business (Contributions to Management Science)
by Umit HaciogluThis book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.
Digital Business Transformation: Organizing, Managing and Controlling in the Information Age (Lecture Notes in Information Systems and Organisation #38)
by Rocco Agrifoglio Rita Lamboglia Daniela Mancini Francesca RicciardiThe recent surge of interest in “digital transformation” is changing the business landscape and posing several challenges, both organizational and sectoral. This transformation involves the application of digital technology in all aspects of business, and enables organizations to create new products and services, and to find more efficient ways of doing business.Moreover, the digital transformation is happening within and across organizations of all types and in every industry, producing a disruptive innovation that can break down the barriers between people and organizations, and help create more adaptive processes. In the information age, it is imperative for organizations to develop IT-related capabilities that allow them to leverage the potential of digital technologies. Due to the pervasive effects of this transformation on processes, firms and industries, both scholars and practitioners are interested in better understanding the key mechanisms behind the emergence and evolution of the digital business transformation.This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, etc.), and organizations (e.g., smart organizations, digital ecosystems, Industry 4.0, collaborative networked organizations, etc.), which have been categorized into three major areas: organizing, managing and controlling. It also provides critical insights into how the digital transformation is enhancing organizational processes and firms’ performance through an exploration and exploitation of internal resources, and through the establishment of external connections and linkages. The plurality of views offered makes this book particularly relevant for users, companies, scientists, and governments. The content of the book is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of the AIS, which was held in Naples, Italy in September 2019.
Digital Camera Techniques
by Jon TarrantThe best photographs start with proper attention behind the camera before you take them. Jon Tarrant shows you how to achieve this by fully explaining how digital cameras work so you too can achieve professional-looking results without having to resort to image manipulation on a computer. Jon explains all the basics of digital cameras: their anatomy; an outline of broad classes, indicated by price bands and features offered; a comparison with existing families of film cameras as a useful guide to newcomers. He also provides an invaluable buyer's guide pointing out features to look for on a digital camera before you make your purchase.Coverage includes detail on lenses, exposure basics, 'correct' exposure, using flash, the chip and the implications of this 'restriction', image quality and retaining this quality, as well as discussion of the difficulties of digital cameras and sections on specific types of photography with digital cameras. Complete coverage is ensured with information on printing, storage and filing, the Internet as a medium of images, picture software and digital enhancement, always keeping the emphasis on the fact that the most important consideration is how you take the photographs and the vision you had then and knowing when to stop tinkering with your image!This inspirational, full colour guide is what all digital camera owners have been waiting for. Jon Tarrant shows all keen digital photographers how to improve their photography and make the most of the latest technology.
Digital Cameras and Equipment For Dummies, Pocket Edition
by Julie Adair King Serge Timacheff David D. BuschHow to choose, use, equip, and maintain your digital camera Which digital camera best suits your needs? How many megapixels do you really need? How do you store and protect your photos? Which features areessential and which are expensive frills? Find the answers for buying, using, and caring for your digital camera in this little book! Open the book and find: How to choose between point-and-shoot and SLR Money-saving shopping pointers Insight on the best photo editing software Advice on memory cards and storage Camera maintenance and emergency care tips
Digital Capitalism: Networking the Global Market System
by Dan SchillerCyberspace not only exemplifies but spearheads the greater political economy of which it has become such a critical part. The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. However, over the past generation or so, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism." Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.
Digital Capture After Dark
by Amanda Quintenz-Fiedler Philipp Scholz RittermannThe pitfalls of photographing at night are many. Autofocus and built-in light meters generally fail at night. Long exposures tend to make noisy or blurry photographs. Cameras set to automatic generally trigger the built-in flash in low light conditions, which results in unsatisfying images. Lack of understanding and inappropriate techniques often ruin the dramatic potential of nighttime images. In Digital Capture After Dark you will learn to overcome these and other obstacles. You will go beyond the many "how-to's" of capturing digital images at night to the "why-to's" of long exposure photography; including the importance of how we think and see at night compared to during the day. Also discussed are hands-on image editing techniques that will help you prepare your images for output. Detailed descriptions cover color balancing, expanding dynamic range, controlling flare, dealing with noise, converting to black-and-white, toning, and much more.
Digital Character Creation for Video Games and Collectibles
by Samuel KingThis book covers the process of creating digital characters for video games as well as for 3D printing and collectibles. It looks at character asset creation for high-end AAA console games as well as asset creation for legacy devices and the ever-growing mobile gaming industry. Lastly, it covers creation of figurines for 3D printing and collectibles. Digital Character Creation for Video Games and Collectibles provides a step-by-step walkthrough of creating these assets at an industry level standard. It includes the necessary theory that you need to understand how to be an effective character artist, but primarily focuses on the practical skills needed for creating character assets in the modern games and collectibles industries. This book will be of great interest to all beginners and junior character artists currently working in the gaming or collectible industry and for those looking to enter these industries. There is also relevant content in the highly detailed examples for people currently working in the industry and looking to pick up a few new tips, tricks and knowledge.