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Digital Connection: Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele
by Tanja Kruse Brandão Gerd WolframDieses Buch zeigt, was smarte Technologien zu allen Phasen der Customer Journey beitragen und wie sie zu einer besseren User Experience führen können. Proximity-Technologien und mobile Endgeräte verändern schon jetzt ganz deutlich das Kundenverhalten. Und die Kundenerwartungen hinsichtlich kontextabhängiger und individualisierter Information steigen. Der alte Marketingtraum: zur richtigen Zeit, im richtigen Kontext an die richtige Person die passende Information zu senden, ist heute schon machbar. Smarte Technologien verknüpfen physische Objekte mit digitalen Inhalten und machen so das „Internet of Things“ werthaltig. Marken, die diese Chance nicht wahrnehmen, werden morgen um ihre Existenz kämpfen müssen. Die Vielzahl der verfügbaren Technologien und die nur wenig bekannten Praxisbeispiele erschweren noch eine zielführende Umsetzung im Rahmen einer digitalen Marketingstrategie. Mit genau diesem Ziel haben die Autoren diesen Ratgeber für die Praxis geschrieben: als pragmatischen Wegweiser hin zu einer Digital-Connected-Strategie für eine individuelle Customer Journey und effektives Touchpoint-Management. Das Ziel: Exzellenz an jedem Touchpoint!Aus dem InhaltVorstellung smarter Technologien und ihrer Funktionsweisen - von Location-Based (GeoFencing und GPS), NFC und RFID, Augmented Reality und Beacons über Chatbots und Messenger bis hin zu Visible Light Communication (VLC) und Virtual RealityRechtliche Rahmenbedingungen und Handlungsanweisungen, wie eine Digital-Connection-Strategie umgesetzt werden kannZahlreiche Praxisbeispiele aus unterschiedlichen BranchenDie AutorenTanja Kruse Brandão ist Digital Business Enabler, Gründerin, Partner der Digital Connection und Leiterin des BVDW-Labs „Proximity Solutions“.Dr. Gerd Wolfram ist CEO von IoT Innovation & Consult, Partner der Digital Connection und renommierter Vordenker zum Thema Digital Innovation.Digitales Buch: mit der kostenlosen Springer Nature ExploreBooks App Videos zum Buch streamen.
Digital Connectivity – Social Impact
by S. Subramanian R. Nadarajan Shrisha Rao Shina SheenThis book constitutes the refereed proceedings of the 51st Annual Convention of the Computer Society of India, CSI 2016, held in Coimbatore, India, in December 2016. The 23 revised papers presented were carefully reviewed and selected from 74 submissions. The theme of CSI 2016, Digital Connectivity - Social Impact, has been selected to highlight the importance of technology in solving social problems and thereby creating a long term impact on society. The papers are organized in topical sections on information science; computational intelligence; network computing; IT for society.
Digital Connectivity – Social Impact: 51st Annual Convention of the Computer Society of India, CSI 2016, Coimbatore, India, December 8-9, 2016, Proceedings (Communications in Computer and Information Science #679)
by S. Subramanian R. Nadarajan Shrisha Rao Shina SheenThis book constitutes the refereed proceedings of the 51st Annual Convention of the Computer Society of India, CSI 2016, held in Coimbatore, India, in December 2016. The 23 revised papers presented were carefully reviewed and selected from 74 submissions. The theme of CSI 2016, Digital Connectivity - Social Impact, has been selected to highlight the importance of technology in solving social problems and thereby creating a long term impact on society. The papers are organized in topical sections on information science; computational intelligence; network computing; IT for society.
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
by Emmanuel MogajiIntegrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.
Digital Control of Power Converters Using Arduino and an STM32 Microcontroller
by Majid PakdelThis concise and accessible guide equips readers with the knowledge and skills needed to implement digital control algorithms to design efficient and reliable power converters using STM32 microcontrollers.Through this book, Majid Pakdel covers a range of topics including digital control theory, switching converters theory, the design and implementation of control algorithms (such as proportional–integral–derivative and advanced digital control techniques), programming of STM32 microcontrollers, and interfacing with power electronics components. He also provides step-by-step tutorials and code examples to help readers understand and implement the concepts in their own projects. Readers will gain a deep understanding of digital control techniques in power converters, learn how to program STM32 microcontrollers for control applications, and be able to design and implement their own digital control algorithms in power electronics systems. The practical examples provided in the book will help readers apply the knowledge gained to real-world projects and improve their skills in developing digital control systems.The information within is useful for young professionals and students aiming at experimental implementation on a microcontroller platform of a control algorithm for power converters. To fully benefit from the practical examples demonstrating digital controller implementation on the STM32, readers should have a solid understanding of power switching converter topologies, modeling, and control.
Digital Convergence in Contemporary Newsrooms: Media Innovation, Content Adaptation, Digital Transformation, and Cyber Journalism (Studies in Systems, Decision and Control #370)
by Benedito Medeiros Neto Inês Amaral George GhineaThis book explores the dynamic landscape in contemporary newsrooms across three continents by investigating the impact that the processes of searching, processing, and distributing data and information and the use of big data, with secure, automatic, and agile retrieval of information all have in this context. Journalistic organizations have undergone digital transformations, and only those implementing accurate transformations survive. In so doing, the book addresses the fields of e-Communication, Computer Science, and Information Science and other areas of the authors’ expertise. The first five chapters focus on technical visits to investigate newsrooms’ productive routines and flows in major dailies from Brazil, Costa Rica, and England. The remaining chapters consider that the news production routines are cooperative and distributed and at the same time need to be managed from different perspectives to support the convergence of digital media. Last but not least, the book also identifies an increase in ICT-based tools, with an increasing connection from new media combined with the growing trend of digital economy practices as important factors in the new landscape of digital journalism.
Digital Conversion on the Way to Industry 4.0: Selected Papers from ISPR2020, September 24-26, 2020 Online - Turkey (Lecture Notes in Mechanical Engineering)
by Numan M. Durakbasa M. Güneş GençyılmazThis book presents the proceedings from the International Symposium for Production Research 2020. The cross-disciplinary papers presented draw on research from academics and practitioners from industrial engineering, management engineering, operational research, and production/operational management. It explores topics including: · computer-aided manufacturing; Industry 4.0 applications; simulation and modeling big data and analytics; flexible manufacturing systems; decision analysis quality management industrial robotics in production systems information technologies in production management; and optimization techniques. Presenting real-life applications, case studies, and mathematical models, this book is of interest to researchers, academics, and practitioners in the field of production and operation engineering.
Digital Countercultures and the Struggle for Community: Digital Technologies And The Struggle For Community (The Information Society Series)
by Jessa LingelHow countercultural communities have made the Internet meet their needs, subverting established norms of digital technology use.Whether by accidental keystroke or deliberate tinkering, technology is often used in ways that are unintended and unimagined by its designers and inventors. In this book, Jessa Lingel offers an account of digital technology use that looks beyond Silicon Valley and college dropouts-turned-entrepreneurs. Instead, Lingel tells stories from the margins of countercultural communities that have made the Internet meet their needs, subverting established norms of how digital technologies should be used. Lingel presents three case studies that contrast the imagined uses of the web to its lived and often messy practicalities. She examines a social media platform (developed long before Facebook) for body modification enthusiasts, with early web experiments in blogging, community, wikis, online dating, and podcasts; a network of communication technologies (both analog and digital) developed by a local community of punk rockers to manage information about underground shows; and the use of Facebook and Instagram for both promotional and community purposes by Brooklyn drag queens. Drawing on years of fieldwork, Lingel explores issues of alterity and community, inclusivity and exclusivity, secrecy and surveillance, and anonymity and self-promotion. By examining online life in terms of countercultural communities, Lingel argues that looking at outsider experiences helps us to imagine new uses and possibilities for the tools and platforms we use in everyday life.
The Digital Creative's Survival Guide: Everything You Need for a Successful Career in Web, App, Multimedia and Broadcast Design
by Paul Wyatt<p>Take control of your digital media career! <p>When it comes to the web and mobile, only one thing is guaranteed, and that's change. If you're a creative working in this ever changing field and looking for answers, look no further. <p>The Digital Creative's Survival Guide gives you the insider's edge you need to stay inspired, informed, and employed. This must-have reference is packed with practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Within these pages, you'll discover: <p> <li>Interviews with successful creatives from around the world. <li>Deconstructions of digital design projects that worked. <li>Practical career information and advice for staying marketable and "future-proof." <li>And much more!</li> <p> <p>Showcasing the work and wisdom from some of the best digital creatives in the business today, The Digital Creative's Survival Guide is the tool you need to take control of your career and stay relevant no matter what happens in the industry.</p>
Digital Creativity
by Kun Chang LeeAs the use of digital technology has grown, so necessarily has the body of research into its effects at the personal, group and organizational levels, but there is no one book that looks at how digital technology has specifically influenced creativity. Digital Creativity: Individuals, Groups, and Organizations discusses all spectrums of influence that digital technologies have on creativity from the individual, team, and organization level. This book offers a new kind of creativity model encompassing all three levels of creativity. It combines each level into a unified creativity framework in which organizations regardless of their industry types could benefit in reengineering their business processes as well as strategies. For this purpose, the book considers various factors that would affect creativity- individuals' digital efficacy, heterogeneity among members (i.e., age, gender, races, tenure, education, and culture, etc), CMC (Computer-Mediated Communication), task complexity, exploitation, exploration, culture, organizational learning capability, and knowledge networks among members. This book introduces a theorized and systematic glimpse into the exciting realm of digital creativity. It is organized with contents starting from individuals to teams and ultimately to organizations, each with various techniques and cases. Each chapter shows how individuals, teams, and organizations can become more creative through use of digital technologies.
Digital Creature Rigging: The Art and Science of CG Creature Setup in 3ds Max
by Stewart JonesGet an inside look at the creation of production-ready creature rigs for film, TV and video games. Garner strategies and techniques for creating creatures of all types, and make them ready for easy automatic use in many different types of media (transmedia): film, TV, games - one rig for all. You will move step by step from idea, to concept, and finally to completion through a proven production-pipeline. "Digital Creature Rigging" gives you the practical, hands-on approaches to rigging you need, with a theoretical look at 12 rigging principles, and plenty of tips, tricks and techniques to get you up and running quickly. This is the definitive guide to creating believe production-ready creature rigs with 3ds Max. The companion web site has all scene files, scripts, tutorials from the book.
Digital Creature Rigging: Wings, Tails & Tentacles for Animation & VFX
by Stewart JonesIn a follow-up book, which re-iterates the principles of “Digital Creature Rigging: The Art & Science of CG Creature Setup in 3ds Max”, and enhances their relativity with advanced wing, tail and tentacle setups. This book will discuss advanced rigging techniques in 3ds Max, while readers create a fish, octopus and a Game of Thrones style dragon! Key Features This is the next step in CG creature setups in 3ds Max. Although 3ds Max specific, the techniques and foundations will work for any 3D application. By following the step-by-step guides in this book, you can finish and complete a portfolioready. Each chapter will include an introduction and a summary, giving significance to the start and end of each chapter where our readers can rest! This book includes a companion website where chapter supplements and core files and documents could be easily accessed.
Digital Crime and Digital Terrorism (3rd Edition)
by John Liederbach Robert W. Taylor Eric J. FritschThis book focuses on both the technical aspects of digital crime as well as behavioral aspects of computer hackers, virus writers, terrorists and other offenders. Using real life examples and case studies, the book examines the history, development, extent and types of digital crime and digital terrorism as well as current legislation and law enforcement practices designed to prevent, investigate and prosecute these crimes. For professionals in the technical field as well as forensic investigators and other criminal justice professionals.
Digital Critical Editions
by Claire Belisle Philippe Regnier Daniel ApollonProvocative yet sober, Digital Critical Editions examines how transitioning from print to a digital milieu deeply affects how scholars deal with the work of editing critical texts. On one hand, forces like changing technology and evolving reader expectations lead to the development of specific editorial products, while on the other hand, they threaten traditional forms of knowledge and methods of textual scholarship. Using the experiences of philologists, text critics, text encoders, scientific editors, and media analysts, Digital Critical Editions ranges from philology in ancient Alexandria to the vision of user-supported online critical editing, from peer-directed texts distributed to a few to community-edited products shaped by the many. The authors discuss the production and accessibility of documents, the emergence of tools used in scholarly work, new editing regimes, and how the readers' expectations evolve as they navigate digital texts. The goal: exploring questions such as, What kind of text is produced? Why is it produced in this particular way? Digital Critical Editions provides digital editors, researchers, readers, and technological actors with insights for addressing disruptions that arise from the clash of traditional and digital cultures, while also offering a practical roadmap for processing traditional texts and collections with today's state-of-the-art editing and research techniques thus addressing readers' new emerging reading habits.
Digital Crossroads: American Telecommunications Policy in the Internet Age
by Jonathan E. Nuechterlein Philip J. WeiserA clear, objective, and accessible analysis of competition policy issues in the telecommunications industry that analyzes the big picture of the field as well is its technological, economic, and legal intricacies.
The Digital Crown: Winning at Content on the Web
by Ahava LeibtagThe Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.
Digital Cultural Heritage
by Horst KremersThis book provides an overview of various application spheres and supports further innovations needed in information management and in the processes of knowledge generation. The professions, organizations and scientific associations involved are unusually challenged by the complexity of the data situation. Cartography has always been the central field of application for georeferencing digital cultural heritage (DCH) objects. It is particularly important in enabling spatial relation analysis between any number of DCH objects or of their granular details. In addition to the pure geometric aspects, the cognitive relations that lead to knowledge representation and derivation of innovative use processes are also of increasing importance. Further, there is a societal demand for spatial reference and analytics (e.g. the extensive use of cognitive concepts of "map" and "atlas" for a variety of social topics in the media). There is a huge geometrical-logical-cognitive potential for complex, multimedia, digital-cultural-heritage databases and stakeholders expect handling, transmission and processing operations with guaranteed long-term availability for all other stakeholders. In the future, whole areas of digital multimedia databases will need to be processed to further our understanding of historical and cultural contexts. This is an important concern for the information society and presents significant challenges for cartography in all these domains.This book collects innovative technical and scientific work on the entire process of object digitization, including detail extraction, archiving and interoperability of multimedia DCH data.
Digital Cultural Heritage: Challenges, Solutions, and Future Directions (Innovations in Multimedia, Virtual Reality and Augmentation)
by Amitoj Singh Vinay Kukreja Deepinder Kaur Jagpuneet Kaur BajwaThis book explores how digital technologies are transforming cultural heritage preservation, documentation, and archiving. It delves into the technical aspects of digitalization techniques, digital preservation strategies, and the use of advanced technologies like virtual reality and augmented reality in the context of cultural heritage.Digital Cultural Heritage: Challenges, Solutions and Future Directions covers the digital documentation and archiving of cultural artifacts, which involves the use of imaging techniques, data storage, and metadata management. This aspect would resonate with engineers specializing in imaging technology, data management, and information systems. The chapters showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, (a) Smart Cities and Digital Heritage, (b) Heritage and Education, (c) Culture and Society, and (d) Digital Documentation and Preservation.The book will resonate with engineers specializing in imaging technology, data management, and information systems and those exploring the intersection of digital technology and museums, such as interactive exhibits, digital displays, and virtual museum experiences. It will also be of interest to researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities.
Digital Culture and the Hermeneutic Tradition: Suspicion, Trust, and Dialogue (Routledge Focus on Literature)
by Inge van de Ven Lucie ChateauIn our information age, deciding what sources and voices to trust is a pressing matter. There seems to be a surplus of both trust and distrust in and on platforms, both of which often amount to having your mindset remain the same. Can we move beyond this dichotomy toward new forms of intersubjective dialogue? This book revaluates the hermeneutic tradition for the digital context. Today, hermeneutics has migrated from a range of academic approaches into a plethora of practices in digital culture at large. We propose a ‘scaled reading’ of such practices: a reconfiguration of the hermeneutic circle, using different tools and techniques of reading. We demonstrate our digital-hermeneutic approach through case studies including toxic depression memes, the Johnny Depp/Amber Heard trial, and r/changemyview. We cover three dimensions of hermeneutic practice: suspicion, trust, and dialogue. This book is essential reading for (under)graduate students in digital humanities and literary studies.
Digital Culture Industry
by James Allen-RobertsonHow did digital media happen ? Through a unique approach to digital documents, and detailed intricate histories of illicit internet piracy networks, The Digital Culture Industry goes beyond the Napster creation myth and illuminates the unseen individuals, code and events behind the turn to digital media.
Digital Cultures (Routledge Focus on Management and Society)
by Smeeta MishraThe book explores contemporary selfie-taking practices, digital experiences of love, romance and infidelity, sexting rituals, self-tracking habits, strategies used by the Internet famous, and the power of hashtag campaigns and memes in espousing a cause. Rejecting binary narratives on digital cultures, it showcases the fascinating ways in which we use our digital devices, social media platforms and apps by drawing upon academic research, everyday observations and a determination to challenge assumptions and hasty generalizations. It also engages with emerging narratives on online authenticity, privacy, digital detox, and the digital divides prevalent both in India and abroad.
Digital Cultures and the Politics of Emotion
by Athina Karatzogianni Adi KuntsmanFifteen thought-provoking essays engage in an innovative dialogue between cultural studies of affect, feelings and emotions, and digital cultures, new media and technology. The volume provides a fascinating dialogue that cuts across disciplines, media platforms and geographic and linguistic boundaries.
Digital Curation for Libraries and Archives
by Stacy T. KowalczykAn up-to-date examination of the evolving field of digital curation and its important place in libraries, covering the major technical, social, and organizational issues surrounding curation for libraries, archives, and other information-based organizations. <p><p>This book addresses the evolving field of digital curation and its important place in libraries, covering the myriad issues surrounding curation for libraries, archives, and other information-based organizations. Balancing research, theory, and practice in curation, this book is a valuable resource for students, librarians, and archivists that will help them understand the technology infrastructure that supports curation, develop effective curation plans, and make the best choices when digitizing collections that aid in the long term preservation and curation of their materials. The book can serve as a textbook for graduate courses in digital curation, digital libraries, and informatics as well as be useful to librarians and archivists for individual continuing professional education.
Digital Customer Experience: Mit digitalen Diensten Kunden gewinnen und halten (Edition HMD)
by Susanne Robra-Bissantz Christoph LattemannDie Digital Customer Experience rückt zunehmend in den Fokus, wenn es darum geht, Kunden einen besonderen Nutzen und ein besonderes Erlebnis zu versprechen, sie zufrieden zu stellen und zu binden. Sie ergänzt Produkte und Dienstleistungen und bietet dabei insbesondere im Kontakt zwischen Kunden und Anbietern digitale Services und Unterstützungsangebote. Hier setzt das Buch an: Der vorliegende Herausgeberband legt aus der theoretischen Perspektive der Service Dominant Logic die Grundlagen für die Betrachtung und Gestaltung einer Digital Customer Experience. Anschließend fokussieren die Autoren auf IT-gestützte Möglichkeiten, die persönliche Beziehung zwischen Kunde und Anbieter im stationären Einzelhandel durch digitale Dienste zu ergänzen. Besondere Betrachtungen einer mobilen oder mithilfe von virtueller Realität gestalteter Customer Experience sowie sozialer und kooperativer Konzepte schließen sich an. Ansätze zu Design und Rahmenbedingungen der Gestaltung einer Digital Customer Experience runden das Herausgeberwerk ab.Wie typisch für die Fachbuchreihe Edition HMD greifen die Beitragsautoren das Thema aus Sicht von Forschung und Praxis gleichermaßen auf.
Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences
by Lars WiedenhoeferCustomer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more. With the author's vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and through new and insightful sources that are within their reach. You will develop a deep understanding of the impact of issues; understand and optimize the speed of the engineering feedback loop (issue resolution time); and develop the ability to calculate the cost of the issues or customer friction to the business (in aggregate and on a case-by-case basis). Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%. The cross-functional leadership, mentoring, and engineering techniques you’ll learn from this proactive stance are very valuable and teachable, and this book will show you the path forward.What You Will LearnGain the techniques and tools necessary to validate customer journey success in productionContribute to customer-centric key performance indicators (KPIs) on executive dashboardsCreate meaningful insights and data points that allowed the feedback loop to be optimized and efficient Who This Book is ForProfessionals participating in the value stream of digital software engineering for the benefit of customer experiences, directly or indirectly. You may be an engineer practicing DevOps or site reliability, or you might be a product owner, UX designer, or researcher. You might be working in support and seeking for new ways to engage with your engineering teams.