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Digital Libraries for Open Knowledge: 24th International Conference on Theory and Practice of Digital Libraries, TPDL 2020, Lyon, France, August 25–27, 2020, Proceedings (Lecture Notes in Computer Science #12246)
by Mark Hall Tanja Merčun Thomas Risse Fabien DuchateauThis book constitutes the proceedings of the 24th International Conference on Theory and Practice of Digital Libraries, TPDL 2020, held in Lyon, France, in August 2020.*The 14 full papers and 4 short papers presented were carefully reviewed and selected from 53 submissions. TPDL 2020 attempts to facilitate establishing connections and convergences between diverse research communities such as Digital Humanities, Information Sciences and others that could benefit from ecosystems offered by digital libraries and repositories. The papers present a wide range of the following topics: knowledge graphs and linked data; quality assurance in digital libraries; ontology design; user requirements and behavior; research data management and discovery; and digital cultural heritage. * The conference was held virtually due to the COVID-19 pandemic.
Digital Libraries for Open Knowledge: 22nd International Conference on Theory and Practice of Digital Libraries, TPDL 2018, Porto, Portugal, September 10–13, 2018, Proceedings (Lecture Notes in Computer Science #11057)
by Eva Méndez Fabio Crestani Cristina Ribeiro Gabriel David João Correia LopesThis book constitutes the proceedings of the 22nd International Conference on Theory and Practice of Digital Libraries, TPDL 2018, held in Porto, Portugal, in September 2018. The 51 full papers, 17 short papers, and 13 poster and tutorial papers presented in this volume were carefully reviewed and selected from 81 submissions. The general theme of TPDL 2018 was Digital Libraries for Open Knowledge. The papers present a wide range of the following topics: Metadata, Entity Disambiguation, Data Management, Scholarly Communication, Digital Humanities, User Interaction, Resources, Information Extraction, Information Retrieval, Recommendation.
Digital Life Together: The Challenge of Technology for Christian Schools
by David I. Smith Steven McMullen Kara Sevensma Marjorie TerpstraDigital technologies loom large in the experience of today&’s students. However, parents, teachers, and school leaders have only started to take stock of the ramifications for teaching, learning, and faith. Based on a three-year in-depth study of Christian schools, Digital Life Together walks educators, school leaders, and parents through some of the big ideas that are hidden in our technology habits, going beyond general arguments for or against digital devices to address the nuanced realities of Christian education in a twenty-first-century context.
Digital Life Together: The Challenge of Technology for Christian Schools
by David I. Smith Kara Sevensma Marjorie Terpstra Steven McMullenDigital technologies loom large in the experience of today&’s students. However, parents, teachers, and school leaders have only started to take stock of the ramifications for teaching, learning, and faith. Based on a three-year in-depth study of Christian schools, Digital Life Together walks educators, school leaders, and parents through some of the big ideas that are hidden in our technology habits, going beyond general arguments for or against digital devices to address the nuanced realities of Christian education in a twenty-first-century context.
Digital Lifeline?: ICTs for Refugees and Displaced Persons (Information Policy)
by Carleen F. MaitlandInterdisciplinary perspectives on the role of new information technologies, including mobile phones, wireless networks, and biometric identification, in the global refugee crisis.Today's global refugee crisis has mobilized humanitarian efforts to help those fleeing persecution and armed conflict at all stages of their journey. Aid organizations are increasingly employing new information technologies in their mission, taking advantage of proliferating mobile phones, remote sensors, wireless networks, and biometric identification systems. Digital Lifeline? examines the use of these technological innovations by the humanitarian community, exploring operations and systems that range from forecasting refugee flows to providing cellular and Internet connectivity to displaced persons. The contributors, from disciplines as diverse as international law and computer science, offer a variety of perspectives on forced migration, technical development, and user behavior, drawing on field work in countries including Jordan, Lebanon, Rwanda, Germany, Greece, the United States, and Canada. The chapters consider such topics as the use of information technology in refugee status determination; ethical and legal issues surrounding biometric technologies; information technology within organizational hierarchies; the use of technology by refugees; access issues in refugee camps; the scalability and sustainability of information technology innovations in humanitarian work; geographic information systems and spatial thinking; and the use of “big data” analytic techniques. Finally, the book identifies policy research directions, develops a unified research agenda, and offers practical suggestions for conducting displacement research.ContributorsElizabeth Belding, Karen E. Fisher, Daniel Iland, Lindsey N. Kingston, Carleen F. Maitland, Susan F. Martin, Galya Ben-Arieh Ruffer, Paul Schmitt, Lisa Singh, Brian Tomaszewski, Mariya Zheleva
Digital Listening für Unternehmen: Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing
by Martin GrotheDieses Buch zeigt für Entscheider auf, wie Unternehmen die Inhalte im digitalen Raum erschließen und so ihre Sicherheit und Wettbewerbsposition entscheidend stärken. Digital Listening heißt, das Internet als Meinungs- und Informationsraum ernst zu nehmen und durch qualifizierte Analysen die eigene Sicht zu verbessern.Martin Grothe erklärt mit einem durchgängigen Prozessleitfaden sowie den notwendigen Hintergründen und Tools, wie Sie mit Digital Listening Ihr Sicherheitslagebild, eine Früherkennung von Bedrohungen, die Zielgruppenkommunikation, das Personalmarketing sowie den Schutz exponierter Persönlichkeiten wegweisend ausbauen.Führungskräfte erhalten Einblicke in mehrere Fachbereiche, aber auch den notwendigen Überblick: Sie finden einen strukturierten Zugang zu verfügbaren Tools, blicken in das Darknet, nehmen Reporting-Formate als Vorlagen auf, schlüpfen in die Rolle der dunklen Seite, hören Influencern zu und deklinieren einen Strategiefahrplan zum Engagement-Aufbau als Arbeitgeber durch. Wer Entwicklungen früher erkennt, Kontexte genauer versteht und Kommunikation passgenauer formuliert, der kann die Zukunft aktiver gestalten.Aus dem Inhalt Sicherheit und Wettbewerb in digitalen Zeiten: Digital Listening und die dunkle SeiteIntelligence Cycle: Vorgehen und Tools (Open Source, Advanced)Unternehmenssicherheit: Desinformation, Data-Breaches und der G20-CasePersonenschutz: Angriffsvektoren und SichtbarkeitsanalysenMarket Intelligence: Personalmarketing, Influencer, AI, CounterintelligenceGestaltungsaufgabe für das Management: Integration und AusblickViele Case Studies und Skizzen mit konkreten EinsatzszenarienMit Gastbeiträgen vonHeinz-Werner Aping (Direktor beim BKA a.D.)Prof. Dr. Peter Gentsch (Intelligence Group)Friedrich Christian Haas (AKE Group)Jerry Hoffmann (Counteraction)Udo Hohlfeld (INFO + DATEN)Samira Mousa (healthy content)Chris West (Counteraction)Klaus Pfeifer (Pinkerton)
Digital Literacies: Social Learning and Classroom Practices (Published in association with the UKLA)
by Victoria Carrington Muriel RobinsonFacebook, blogs, texts, computer games, instant messages… The ways in which we make meanings and engage with each other are changing. Are you a student teacher trying to get to grips with these new digital technologies? Would you like to find ways to make use of them in your classroom? Digital technologies are an everyday part of life for students and Understanding Digital Literacies explores the ways in which they can be used in schools. Carrington and Robinson provide an insight into the research on digital technologies, stressing its relevance for schools, and suggest ways to develop new, more relevant pedagogies, particularly for social learning, literacy and literate practices. With a practical focus, the examples and issues explored in this book will help you to analyse your own practice and to carry out your own small-scale research projects. Explaining the theoretical issues and demonstrating their practical implementation, this topical book will be an essential resource to new student teachers on undergraduate and PGCE courses, and those returning to postgraduate study.
Digital Literacy and Socio-Cultural Acceptance of ICT in Developing Countries
by Emmanuel Eilu Rehema Baguma John Soren Pettersson Ganesh D. BhutkarThis book discusses the role of human computer interaction (HCI) design in fostering digital literacy and promoting socio-cultural acceptance and usage of the latest ICT innovations in developing countries. The book presents techniques, theories, case studies, and methodologies in HCI design approaches that have been used to foster digital literacy, break the socio-cultural barriers to ICT adoption, and promote the widespread usage of the latest innovations in the health, agriculture, economic, education and social sectors in developing countries. The authors provide insights on how crossing disciplines in HCI such as usability design, user centered design, user experience, anticipated user experience, technology acceptance design, persuasive design, philosophical designs, motivational design, social-cultural oriented designs, and other HCI design approaches have promoted digital literacy and stimulated socio-cultural acceptance and the usage of the latest ICT innovations. The book is relevant in academic, industry and government.Presents theoretical, practical, and socio-cultural approaches to digital literacy challenges in developing countries;Discusses recent ICT and HCI innovations used to transform the health, agriculture, economic, education and social sectors in developing countries;Provides insights on design opportunities and challenges presented in countries where digital literacy is very low and with complex socio-cultural dynamics.
Digital Literacy For Dummies
by Faithe WempenDevelop and implement essential computer technology--with confidenceDo you want to develop an understanding of technology to enhance your education, career, or personal life, but feel inhibited by your digital literacy? Fear not! Written in plain English and absent of undecipherable high-tech jargon, Digital Literacy For Dummies makes it easy to get a grip on computer basics, the Internet, the Cloud, browsing the web, productivity programs and applications for school and the workplace, computer security and privacy, the latest in digital lifestyle topics, and so much more.Walks you through the basics of developing essential computer technology skillsShows you how to gain the digital literacy skills required to succeed in education, at home, and in the workforceExplains how the use of smartphones and digital cameras contribute to digital literacyWith the introduction of 3G and 4G services in emerging countries like India, worldwide Internet usage is increasing exponentially. With this technological growth comes an opportunity for people of all ages and from all walks of life to learn new skills to keep them ahead of the curve. Packed with easy-to-follow explanations and seasoned with a bit of humor and fun, Digital Literacy For Dummies makes it easy and accessible for anyone to harness the power of technology to remain relevant in school or at work.
The Digital Literary Sphere: Reading, Writing, and Selling Books in the Internet Era
by Simone MurrayHow has the Internet changed literary culture?2nd Place, N. Katherine Hayles Award for Criticism of Electronic Literature by The Electronic Literature OrganizationReports of the book’s death have been greatly exaggerated. Books are flourishing in the Internet era—widely discussed and reviewed in online readers’ forums and publicized through book trailers and author blog tours. But over the past twenty-five years, digital media platforms have undeniably transformed book culture. Since Amazon’s founding in 1994, the whole way in which books are created, marketed, publicized, sold, reviewed, showcased, consumed, and commented upon has changed dramatically. The digital literary sphere is no mere appendage to the world of print—it is where literary reputations are made, movements are born, and readers passionately engage with their favorite works and authors.In The Digital Literary Sphere, Simone Murray considers the contemporary book world from multiple viewpoints. By examining reader engagement with the online personas of Margaret Atwood, John Green, Gary Shteyngart, David Foster Wallace, Karl Ove Knausgaard, and even Jonathan Franzen, among others, Murray reveals the dynamic interrelationship of print and digital technologies. Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the "live" author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.
Digital Literature and Critical Theory (Routledge Interdisciplinary Perspectives on Literature)
by Annika ElstermannThe aim at the core of this book is a synthesis of increasingly popular and culturally significant forms of digital literature on the one hand, and established literary and critical theory on the other: reading digital texts through the lens of canonical theory, but also reading this more traditional theory through the lens of digital texts and related media. In a field which has often regarded the digital as apart from traditional literature and theory, this book highlights continuities in order to analyse digital literature as part of a longer literary tradition. Using examples from social media to video games and works particularly by postmodern and poststructuralist theorists, Digital Literature and Critical Theory contextualises digital forms among their analogue precursors and traces ongoing social developments which find expression in these cultural phenomena, including power dynamics between authors and readers, the individual in (post-)modernity, consumerism, and the potential for intersubjective exchange.
Digital Logic Design: A Rigorous Approach
by Guy Even Moti MedinaThis textbook, based on the author's fifteen years of teaching, is a complete teaching tool for turning students into logic designers in one semester. Each chapter describes new concepts, giving extensive applications and examples. Assuming no prior knowledge of discrete mathematics, the authors introduce all background in propositional logic, asymptotics, graphs, hardware and electronics. Important features of the presentation are: • All material is presented in full detail. Every designed circuit is formally specified and implemented, the correctness of the implementation is proved, and the cost and delay are analyzed • Algorithmic solutions are offered for logical simulation, computation of propagation delay and minimum clock period • Connections are drawn from the physical analog world to the digital abstraction • The language of graphs is used to describe formulas and circuits • Hundreds of figures, examples and exercises enhance understanding. The extensive website (http://www. eng. tau. ac. il/~guy/Even-Medina/) includes teaching slides, links to Logisim and a DLX assembly simulator.
Digital Logic Design Using Verilog
by Vaibbhav TaraateThis book is designed to serve as a hands-on professional reference with additional utility as a textbook for upper undergraduate and some graduate courses in digital logic design. This book is organized in such a way that that it can describe a number of RTL design scenarios, from simple to complex. The book constructs the logic design story from the fundamentals of logic design to advanced RTL design concepts. Keeping in view the importance of miniaturization today, the book gives practical information on the issues with ASIC RTL design and how to overcome these concerns. It clearly explains how to write an efficient RTL code and how to improve design performance. The book also describes advanced RTL design concepts such as low-power design, multiple clock-domain design, and SOC-based design. The practical orientation of the book makes it ideal for training programs for practicing design engineers and for short-term vocational programs. The contents of the book will also make it a useful read for students and hobbyists.
Digital Logic Design Using Verilog: Coding and RTL Synthesis
by Vaibbhav TaraateThis second edition focuses on the thought process of digital design and implementation in the context of VLSI and system design. It covers the Verilog 2001 and Verilog 2005 RTL design styles, constructs and the optimization at the RTL and synthesis level. The book also covers the logic synthesis, low power, multiple clock domain design concepts and design performance improvement techniques. The book includes 250 design examples/illustrations and 100 exercise questions. This volume can be used as a core or supplementary text in undergraduate courses on logic design and as a text for professional and vocational coursework. In addition, it will be a hands-on professional reference and a self-study aid for hobbyists.
Digital Love: Romance and Sexuality in Games
by Heidi McDonaldScholars and professionals from all over the world, across experience levels and the gender and sexuality spectrum, share experiences and analysis of romance and sexuality in video games. Whether discussing casual sex in the Star Wars universe; analyzing various Otome games; examining "the gaze" in various games; player romance behavior in games; or exploring the ethical ramifications of sexuality in virtual reality and other emerging technologies, this book discusses what players want in video game romance, and how developers can best deliver it. Key Features: Examines the past, present, and future of romance in single-player, role-playing games Discusses common presentations of romance in single-player, role-playing games— both in the category and game mechanics that drive romance Discusses research on how players define a satisfying game romance and what specific steps narrative designers can take to design satisfying games Explains the notion of the empathic game and explores its importance in relation to romance in game design
Digital Macro and Close-Up Photography For Dummies
by Thomas ClarkMaster macro techniques and capture brilliant up-close photosMacro photography uses specialty lenses and advanced digital cameras to capture stunning up-close images. This book helps you understand the nuances of macro techniques so you can take unique and remarkable close-up digital photos. Equipment recommendations, helpful tips, and coverage of specialized elements that are exclusive to macro photography all aim to make you more savvy and comfortable with macro and close-up techniques. In addition, the easy-to-follow steps and suggested exercises go a long way to make you more familiar with your camera's capabilities so that you can take fantastic photos.Introduces the techniques of macro photography and explores how to capture stunning close-up digital photosReviews using macro lenses, extension tubes, reversing rings, and other camera equipment and accessoriesShares tips for exposure and lighting techniques in the macro formatAddresses depth of field, working distance, and framing when shootingCovers where to find subjects to shoot and setting up your macro studioWith full-color examples and technique comparisons, this fun and friendly book presents step-by-step guidance for taking your close-up photography skills to the next level.
Digital Make-Believe
by Phil Turner J. Tuomas HarviainenMake-believe plays a far stronger role in both the design and use of interfaces, games and services than we have come to believe. This edited volume illustrates ways for grasping and utilising that connection to improve interaction, user experiences, and customer value. Useful for designers, undergraduates and researchers alike, this new research provide tools for understanding and applying make-believe in various contexts, ranging from digital tools to physical services. It takes the reader through a world of imagination and intuition applied into efficient practice, with topics including the connection of human-computer interaction (HCI) to make-believe and backstories, the presence of imagination in gamification, gameworlds, virtual worlds and service design, and the believability of make-believe based designs in various contexts. Furthermore, it discusses the challenges inherent in applying make-believe as a basis for interaction design, as well as the enactive mechanism behind it. Whether used as a university textbook or simply used for design inspiration, Digital Make-Believe provides new and efficient insight into approaching interaction in the way in which actual users of devices, software and services can innately utilise it.
Digital Maker Bibliography
by Safari Content TeamDigital Makers experiment at the intersection between the creative and the practical. They are driven by curiosity and playfulness, by manifesto pledges to fail fast and fail often. To bring new designs into reality, they must draw upon inspiring and insightful contributions from a wide variety of fields; art, design, science or technology, before applying them with laser-focus to the particular problem they have in mind.As part of their craft, makers must tackle issues of materials science, algebra, logic and a myriad of other subjects every day as part of their inventive leisure activities. Of course, this means drawing a boundary around the knowledge relevant to 'making' represents an impossible task. Instead, this bibliography attempts to summarize and explain the recurring themes that have emerged from the craft and have become fascinations for makers the world over. These are the tools, techniques, deployment domains, audiences and ways of thinking which are chosen over and over again for their power, accessibility, flexibility, elegance, or cool factor.
Digital Management in Covid-19 Pandemic and Post-Pandemic Times: Proceedings of the International Scientific-Practical Conference (ISPC 2021) (Springer Proceedings in Business and Economics)
by Richard C. Geibel Shalva MachavarianiThis book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education.The book is an interesting read for researchers and professionals interested in digital management.
Digital Management of Container Terminal Operations
by Ning Zhao Yuan Liu Weijian Mi Yifan Shen Mengjue XiaThis book presents a comprehensive study on intelligent container terminals. Based on the development experience gained to date with container terminals, it analyzes information flows and their interactions with container terminals; illustrates the operation management process from information collection to resource planning and from equipment scheduling to field operation; highlights several dynamic decision-making problems concerning digital operation processes and container terminals; reveals the basis of the discrete logistics system; and discusses the future of intelligent container terminals.
Digital Management Practice: Mastering Exponential Change with Collective and Artificial Intelligence (Business Guides on the Go)
by Adrian VoglerThe book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author applies the proven management principles of Peter F. Drucker to the new challenges of the digital age, enhancing them with the concepts of collective and artificial intelligence. This approach also takes into account the insights of Daniel Kahneman regarding "Thinking, Fast and Slow" and the associated cognitive biases and deficits in human thinking. By leveraging innovative tools – collective and artificial intelligence – these deficits can be mitigated, aiding in decision-making. The use of these tools in innovation management and work organization is also discussed. Readers are provided with practical tips and strategies for implementation. Embark on an exciting journey through digital management practices and successfully navigate the challenges of the digital world.
Digital Management to Shape the Future: Proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023) (Springer Proceedings in Business and Economics)
by Richard C. Geibel Shalva MachavarianiThis book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in various industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include digitalization in health care, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education, with a significant focus on social commerce—encompassing live shopping as a fusion of social media and e-commerce. A dedicated chapter examines and describes the interaction between digitalization and sustainability. The growing influence of artificial intelligence in the financial sector is discussed. Moreover, it investigates the influence of digitalization on the education sector and the labor market. The book focuses on the special opportunities presented by digitalization and describes how the resulting new potential can be translated into tangible benefits. It is an interesting read for researchers and professionals interested in digital management as one of the most important developments of recent times.
Digital Manufacturing and Assembly Systems in Industry 4.0 (Science, Technology, and Management)
by Kaushik Kumar Divya Zindani J. Paulo DavimManufacturing, like other industries, is rising to the challenges imposed by aggressive consumer demands and the need for cost-effective processing that delivers quality in the fastest possible time. Fierce competition means that keeping abreast of new developments and applications in technology is essential if companies are to meet demands profitably and keep ahead of competitors. This book investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products using the I40 (industry 4.0)-enabling technologies. This book will also provide case studies covering modeling, simulation, and optimization. eBook includes color figures. Discusses how the advancement of data communication and storage through the Internet of Things (IoT) opens the possibilities of connecting sensors, robots, and devices Sheds light on how the human role in industry is decreasing due to the development of connected manufacturing floors, allowing them to take more control over the manufacturing processes, decisions, and even maintenance Covers the benefits from exploiting digital manufacturing, manufacturing enterprises, and what they expect to achieve Explains the important roles that modeling, simulation, and optimization play Investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products exploiting the I40 (industry 4.0)-enabling technologies
Digital Mapping of Soil Landscape Parameters: Geospatial Analyses using Machine Learning and Geomatics (Studies in Big Data #72)
by Pradeep Kumar Garg Rahul Dev Garg Gaurav Shukla Hari Shanker SrivastavaThis book addresses the mapping of soil-landscape parameters in the geospatial domain. It begins by discussing the fundamental concepts, and then explains how machine learning and geomatics can be applied for more efficient mapping and to improve our understanding and management of ‘soil’. The judicious utilization of a piece of land is one of the biggest and most important current challenges, especially in light of the rapid global urbanization, which requires continuous monitoring of resource consumption. The book provides a clear overview of how machine learning can be used to analyze remote sensing data to monitor the key parameters, below, at, and above the surface. It not only offers insights into the approaches, but also allows readers to learn about the challenges and issues associated with the digital mapping of these parameters and to gain a better understanding of the selection of data to represent soil-landscape relationships as well as the complex and interconnected links between soil-landscape parameters under a range of soil and climatic conditions. Lastly, the book sheds light on using the network of satellite-based Earth observations to provide solutions toward smart farming and smart land management.
The Digital Marketer's Playbook: How to Effectively Collaborate with Agencies, Freelancers, and Digital Marketing Experts
by Diego Adolfo Carrasco GubernatisTransition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. With an emphasis on referential information, you’ll review some of the foundational concepts of digital marketing, including digital assets, advertising channels, formats, and customer awareness. You’ll also delve into targeting methods, audience segmentation, and the use of keywords for display and search ads. Gain insights into key digital marketing metrics like CPC, CPV, CPM, clicks, and CTR, and how they impact campaign performance. Learn about conversion tracking, analytics, and how to interpret digital marketing reports to evaluate campaign success. Explore advanced topics such as the use of artificial intelligence in digital marketing for targeting and content optimization. Understand the landscape of legal, tax, and brand protection in the digital space. The book's relevance stems from the increasing dominance of digital channels in marketing. In today's digital age, understanding and effectively utilizing digital marketing strategies is not just important but essential for businesses and marketers. The shift towards digital has been accelerated by technological advancements and changes in consumer behavior, making digital marketing skills more critical than ever, but not every executive and marketing professional has managed to stay on top of its developments. The Digital Marketer's Playbook is an essential guide for those who have foundational knowledge in marketing but are relatively new to the domain of digital marketing. What You Will Learn See how a digital marketing campaign works (across providers, not provider-specific). Implement campaign optimizations. Explore digital marketing channels, creatives, formats, and advertiser channel providers. Review the wording (jargon) used in the industry (personas, target group, bids, keywords, etc.). Who This Book is For Those who have implemented marketing campaigns, but they are looking to dive deeper into digital marketing, understand it’s particularities and know what to ask for and what to expect from specialists.