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E-Mail-Marketing kompakt: E-mail-adressen Gewinnen, Kampagnen Entwickeln Und Kontrollieren, Die Passende Software Finden
by Ralf T. KreutzerDieses Buch zeigt, dass E-Mail-Marketing für die Unternehmenskommunikation unverzichtbar ist und bleibt. Es gibt über fünf Milliarden E-Mail-Accounts, aber "nur" zwei Milliarden Facebook-Nutzer! Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich. Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden. Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden? Welche Erfolgsfaktoren sind zu berücksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine möglichst hohe Wirkung zu entfalten? Und anhand welcher KPIs kann der Erfolg gemessen werden? In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.
E-Mail-Marketing kompakt: E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
by Ralf T. KreutzerDieses Buch zeigt, dass E-Mail-Marketing für die Unternehmenskommunikation unverzichtbar ist und bleibt. Es gibt über vier Milliarden E-Mail-Accounts, aber „nur“ knapp drei Milliarden Facebook-Nutzer. Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich. Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden. Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden? Welche Erfolgsfaktoren sind zu berücksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine möglichst hohe Wirkung zu entfalten? Und anhand welcher KPIs kann der Erfolg gemessen werden? In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.In der 2. Auflage wurden alle Kapitel vollständig überarbeitet. Dabei sind neue Erkenntnisse zur Wirkung des E-Mail-Marketings eingeflossen. Zudem wird ein Konzept vorgestellt, mit dem die Verkaufsleistung von E-Mails und E-Newslettern signifikant gesteigert werden kann.Der InhaltKennzeichnung des E-Mail-MarketingsGewinnung und Nutzung von E-Mail-AdressenGestaltung von E-Mail- und E-Newsletter-KampagnenControlling des E-Mail-Marketings
E-mail Selling Techniques That Really Work
by Stephan SchiffmanIf you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
> e-mail trouble
by S. Paige BatyIn this daring, postmodern autobiography, S. Paige Baty recounts her search for love and community on the Internet. Taking Jack Kerouac's On the Road as a point of departure, Baty describes both an actual road trip to meet the object of an e-mail romance and the cyber-search for connection that draws so many people into the matrix of the Internet. Writing in a bold, experimental style that freely mixes e-mails, poems, fragments of quotations, and puns into expository text, she convincingly links e-mail trouble with "female trouble" in the displacement of embodied love and accountable human relationships to opaque screens and alienated identities. Her book stands as a vivid feminist critique of our culture's love affair with technology and its dehumanizing effect on personal relationships.
E-Man
by Gunter DueckDie Haupteigenschaften des in der Wirtschaft "ausschlaggebenden" Menschen werden sich ändern. Wir verlassen die "Bauerngesellschaft" der ruhigen, pflichttreuen Menschen, die Tradition, Erfahrung und Orndung herrschen lassen (Old Economy). die neue Zeit "kämpft" mit neuen Geschäftsmodellen und immer schnelleren Technologiezyklen um die Milliarden, die der Erste im Markt erringen kann. Keine Zeit mehr für Erfahrung & Co. Wie wird das sein - in E-Man's World? Besser? Mit 40 Millionär oder Burnout? Wie lange tobt der Umbruch? E-Man muss vor allem kreativ, proaktiv, authentisch, erneuerungs- und risikofähig sein, voller Verrtrauen im stärksten Wandel. Ein Bericht aus der Turbulenzzone des Managements und des Innermenschlichen. Wie gewohnt spannend, provokativ, streitbar und leidenschaftlich subjektiv! Die dritte Auflage wurde um ein Nachwort des Autors ergänzt.
E-marketing
by Judy Strauss Raymond D. FrostFor courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.-Learning objectives set the pace and the goals for the material in each chapter.-Best practices from real companies tell success stories, including new examples of firms doing it right.-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.-Chapter summaries help readers review and refresh the material covered.-Key terms are identified in bold text within the chapter to alert readers to their importance.-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.-Web activities at the end of each chapter help readers become further involved in the content.-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.-Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities
E-Marketing (Eighth Edition): International Edition
by Raymond D. Frost Judy Strauss Alexa Fox<p>E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". <p>This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. <p>‘Success stories’, ‘trend impact’, and ‘let’s get technical’ boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.</p>
E-Moderating: The Key to Online Teaching and Learning (Open And Distance Learning Ser.)
by Gilly SalmonProfessor Gilly Salmon has achieved continuity and illumination of the seminal five stage model, together with new research-based developments, in her much-awaited third edition of E-Moderating – the most quoted and successful guide for e-learning practitioners. Never content to offer superficial revisions or simple "solutions" against the pace of technological advances, the expanding interest and requirements for online learning, and the changes they have wrought, E-Moderating, Third Edition offers a richness of applied topics that will directly impact learners and teachers of all kinds. The book is carefully crafted and supported with evidence, examples, and resources for practical guidelines, making it potentially transformational for all practitioners. E-Moderating, Third Edition includes: updates of literature, key terms, case studies and projects fresh examples of the use of the five stage model around the world, at different levels of education and across disciplines guidelines for moderating for podcasting and virtual worlds illustrations from the latest All Things in Moderation development programmes (www.atimod.com) new resources for practitioners a companion website: www.e-moderating.com.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. GerberAuthor provides information on building and running a successful business.
e-Negotiations: Networking and Cross-Cultural Business Transactions
by Nicholas Harkiolakis Daphne HalkiasPractical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to conduct cross-cultural business transactions has led to a new way of negotiating, bargaining, and resolving disputes. In e-Negotiations, Nicholas Harkiolakis and his co-authors highlight the challenge that awaits the young professionals who are today training in business schools. Future dispute resolutions and bargaining will take place between faceless disputants involved in a new kind of social process. Any adolescent with a mobile phone and Internet access knows that most of today's social transactions take place via a hand held or other electronic device. In a world of video conferences, chat rooms, Skype, Facebook, and MySpace, critical financial, business and political decisions are made through interaction between two-dimensional characters on screens. Here, the authors compare and contrast e-negotiation as it currently is with traditional face-to-face negotiation. Case studies illustrate how cross-cultural negotiations can be managed through modern channels of social influence and information-sharing and shed light on the critical social, cognitive and behavioral role of the negotiator in resolving on-line, cross-cultural, conflicts and disputes, and generally in bargaining and negotiation. This book, with its practical exercises, will be of immense help to students and professionals needing to 'practice' with the new negotiating media.
The e-Policy Handbook: Rules And Best Practices To Safely Manage Your Company's E-mail, Blogs, Social Networking, And Other Electronic Communication Tools
by Nancy FLYNNTrillions of e-mails travel each year through corporate networks—and they're not all work-related. But for organizations wishing to protect themselves from liability, e-mail is no longer the only danger—they now have to contend with blogs, social networking sites, and other new technologies. Packed with electronic rules, step-by-step guidelines, sample policies, and e-disaster stories, this revised edition of The e-Policy Handbook helps readers: implement strategic electronic rules • prevent security breaches and data theft • safeguard confidential company and customer information • manage new and emerging technologies • write and implement effective policies • train employees. Updated to cover new technologies, including instant messaging, social networking, text messaging, video sites, and more, this is a comprehensive resource for developing clear, complete e-policies.
E-Research: Transformation in Scholarly Practice (Routledge Advances in Research Methods)
by Nicholas W. JankowskiNo less than a revolutionary transformation of the research enterprise is underway. This transformation extends beyond the natural sciences, where 'e-research' has become the modus operandi, and is penetrating the social sciences and humanities, sometimes with differences in accent and label. Many suggest that the very essence of scholarship in these areas is changing. The everyday procedures and practices of traditional forms of scholarship are affected by these and other features of e-research. This volume, which features renowned scholars from across the globe who are active in the social sciences and humanities, provides critical reflection on the overall emergence of e-research, particularly on its adoption and adaptation by the social sciences and humanities.
e-Retailing
by Eleonora Pantano Bang Nguyen Charles Dennis Sabine GerlachMost experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
The e-Revolution and Post-Compulsory Education: Using e-Business Models to Deliver Quality Education
by Jos Boys Peter FordMoving debates about ICT and higher education beyond a simple focus on e-learning, this book takes into consideration the provision of post-secondary education as a whole.Discussing what is meant by e-business, why e-business approaches are relevant to universities and colleges and the key issues this raises for post-secondary education, this book:examines emerging technologies and provides examples of what an e-institution for education might look like explores what can be learnt from e-business in re-defining the relationships between enterprises and their users and in developing processes to improve services and competitive advantage considers how to improve administrative efficiency, implement faster access and response to information, enhance skills and knowledge development and improve the student experience examines technological innovation and integration, leadership styles, risk assessment and cost-benefit type analyses, re-designing existing organisational frameworks, techniques for overcoming barriers to change and successfully implementing change and the types of technologies required for an e-integrated educational provision In a highly competitive educational marketplace, institutions need to react to and embrace new technologies to provide rich and competitive learning environments for the students of tomorrow. The discussion and guidance in this book is essential reading for all leaders, managers and heads of e-learning in higher and further education.
E-schooling: Global Messages from a Small Island
by John Anderson Roger AustinE-schooling: Global Messages from a Small Island looks at how an entire school system is starting to transform learning through ICT. It is based on an evaluation of ICT work in a wide range of schools in Northern Ireland and askes what it takes to change learning through technology in what we call 'e-schooling'. The book sets analyzes and suggests answers to two key questions: can the intervention of government and the forging of strategic alliances with providers of education and of technology bring about systemic change? without radical reform of curriculum, assessment and learning are computers any more than a frill? The authors, an education technology strategist and inspector, and a teacher education specialist, map out the complexities for those involved in teaching, training and evaluating in what is probably one of the most far reaching changes to education ever seen. This book puts the spotlight on the costs and benefits of e-schooling and asks some hard-hitting questions of those involved in educating young people in schools at the start of the twenty-first century.
e-Science: Open, Social and Virtual Technology for Research Collaboration (Progress in IS)
by Thomas Köhler Claudia Koschtial Carsten FeldenThis open access book shows the breadth and various facets of e-Science, while also illustrating their shared core. Changes in scientific work are driven by the shift to grid-based worlds, the use of information and communication systems, and the existential infrastructure, which includes global collaboration. In this context, the book addresses emerging issues such as open access, collaboration and virtual communities and highlights the diverse range of developments associated with e-Science. As such, it will be of interest to researchers and scholars in the fields of information technology and knowledge management.
E-Sport: Status quo und Entwicklungspotenziale
by Markus Breuer Daniel GörlichDieses Fachbuch bietet einen umfassenden und vielseitigen Überblick über Aspekte des elektronischen Sports (E-Sport). Renommierte Vertreter aus Wissenschaft, Sport und Wirtschaft vermitteln die Perspektiven unterschiedlicher Stakeholder wie verschiedener Sportorganisationen (Breitensportvereine, Verbände, Profi-Clubs), aktiver E-Sportler und der Games-Branche. E-Sport gehört zu den im Sport und in der Games-Branche am kontroversesten diskutierten Themen: Ist E-Sport Sport? Sollte er von der Politik gefördert werden? Sollte er olympisch werden? Dieses Buch leistet einen wichtigen Beitrag zu einem tieferen Verständnis des Themas, denn die Fragen nach dem Status des E-Sports sind schon längst keine rein akademischen oder politischen Fragen mehr, sondern betreffen ganz real und tagtäglich Millionen von Spielern und E-Sportlern ebenso wie hunderte Vereine und Unternehmen.Für die zweite Auflage wurde das Buch komplett überarbeitet, aktualisiert und um ein neues Kapitel zum Sexismus und zur Rolle der Geschlechter im E-Sport ergänzt.
E-Sportler Werden für Dummies Junior (Für Dummies)
by Philip Brulke Marc HelbigIn diesem Buch erfährst du, wie aus "Daddeln" und "Zocken" professioneller E-Sport wird: Welches Spiel, welcher Titel passt zu dir? Wie und wann solltest du trainieren? Wie gehst du mit Niederlagen um? Was kannst du aus Fehlern lernen? Außerdem erfährst du, dass es neben dem Job als Spieler noch weitere Berufe im E-Sport gibt und wie du dich auf diese vorbereiten kannst. Und auch wenn du den E-Sport nicht als Profi betreiben und auch nicht in diesem Bereich arbeiten willst, wirst du beim Spielen einfach besser werden. Denn auch Hobbysportler wollen doch gewinnen, oder? Bestens geeignet für Kinder und Jugendliche ab 10 Jahren.
E-Sports-Management: Eine Einführung in die digitale Welt des Sports
by Anna Löchner Eva LindnerDas Thema E-Sports ist ein Phänomen des digitalen Zeitalters und hat sich mittlerweile zum Gesellschaftsphänomen des 21. Jahrhunderts entwickelt. Früher noch als Nischenmarkt belächelt, dominieren Video- und Onlinespiele mittlerweile die internationale Unterhaltungsbranche und E-Sports-Events füllen heute Stadien und locken Millionen von Menschen vor den Live-Stream. Mit Preisgeldern in Millionenhöhe, einem steigenden Interesse von Sponsoren und Investoren und einer zunehmenden Spieleranzahl hat sich der E-Sport zu einem gewaltigen Ökosystem mit einer Vielzahl von Stakeholdern entwickelt.Das vorliegende Herausgeberwerk beschäftigt sich mit einzelnen Bereichen des E-Sports-Managements und zeigt verschiedene Facetten auf. Durch die Verbindung von Wissenschaft und Praxis erhalten Stakeholder der E-Sports-Branche einen Überblick über die aktuellen Themen und Herausforderungen im E-Sports-Ökosystem.
E-Technologies: 7th International Conference, MCETECH 2017, Ottawa, ON, Canada, May 17-19, 2017, Proceedings (Lecture Notes in Business Information Processing #289)
by Esma Aïmeur, Umar Ruhi and Michael WeissThis book constitutes the refereed proceedings of the 7th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017. This year’s conference drew special attention to the ever-increasing role of the Internet of Things (IoT); and the contributions span a variety of application domains such as e-Commerce, e-Health, e-Learning, and e-Justice, comprising research from models and architectures, methodology proposals, prototype implementations, and empirical validation of theoretical models. The 19 papers presented were carefully reviewed and selected from 48 submissions. They were organized in topical sections named: pervasive computing and smart applications; security, privacy and trust; process modeling and adaptation; data analytics and machine learning; and e-health and e-commerce.
E-tivities: The Key to Active Online Learning
by Gilly SalmonThe world of learning and teaching is at a watershed; confronted by challenges to previous educational models. One learning future lies in impactful, purposeful, active online activities, or ‘e-tivities’, that keep learners engaged, motivated, and participating. Grounded in the author’s action research, E-tivities, 2nd Edition assuredly illustrates how technologies shape and enhance learning and teaching journeys. In this highly practical book, Gilly Salmon maintains her exceptional reputation, delivering another powerful guide for academics, teaching professionals, trainers, designers and developers in all disciplines. This popular text has been comprehensively updated; addressing key technological changes since 2002, offering fresh case studies and ‘Carpe Diem’ - a unique approach to learning design workshops. Readers will find E-tivities, 2nd Edition a wonderful resource on its own or as a companion to the author’s bestselling e-Moderating, 3rd Edition. Find e-tivities on the web at e-tivities.com or connect at gillysalmon.com
E-topia: Urban Life, Jim--But Not As We Know It
by William J. MitchellThe global digital network is not just a delivery system for email, Web pages, and digital television. It is a whole new urban infrastructure--one that will change the forms of our cities as dramatically as railroads, highways, electric power supply, and telephone networks did in the past. Picking up where his best-selling City of Bits left off, Mitchell argues that we must extend the definitions of architecture and urban design to encompass virtual places as well as physical ones, and interconnection by means of telecommunication links as well as by pedestrian circulation and mechanized transportation systems. He proposes strategies for the creation of cities that not only will be sustainable but will make economic, social, and cultural sense in an electronically interconnected and global world. The new settlement patterns of the twenty-first century will be characterized by live/work dwellings, 24-hour pedestrian-scale neighborhoods rich in social relationships, and vigorous local community life, complemented by far-flung configurations of electronic meeting places and decentralized production, marketing, and distribution systems. Neither digiphile nor digiphobe, Mitchell advocates the creation of e-topias--cities that work smarter, not harder.
E-Voting and Identity
by Rolf Haenni Reto E. Koenig Douglas WikströmThis book constitutes the thoroughly refereed conference proceedings of the 5th International Conference on E-Voting and Identity, VoteID 2015, held in Bern, Switzerland, in September 2015. The 10 revised full papers presented, including one keynote and three invited talks, were carefully selected from 26 submissions. The papers deal with real-world electronic systems; advanced voting protocols; document analysis, machine-checked reasoning, e-voting system in court.
EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing: BDCC 2018 (EAI/Springer Innovations in Communication and Computing)
by Anandakumar Haldorai Arulmurugan Ramu Sudha Mohanram Chow Chee OnnThis proceeding features papers discussing big data innovation for sustainable cognitive computing. The papers feature detail on cognitive computing and its self-learning systems that use data mining, pattern recognition and natural language processing (NLP) to mirror the way the human brain works. This international conference focuses on cognitive computing technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches. Topics covered include Data Science for Cognitive Analysis, Real-Time Ubiquitous Data Science, Platform for Privacy Preserving Data Science, and Internet-Based Cognitive Platform. The EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (BDCC 2018), took place on 13 – 15 December 2018 in Coimbatore, India.
EAI International Conference on Technology, Innovation, Entrepreneurship and Education: TIE'2017 (Lecture Notes in Electrical Engineering #532)
by Angelica Reyes-Munoz Ping Zheng David Crawford Victor CallaghanThis book presents the proceedings of the 1st EAI International Conference on Technology, Innovation, Entrepreneurship and Education (TIE 2017), which took place at Canterbury Christ Church University on September 11-12, 2017. The central theme of the conference is creativity and innovation, especially in relation to technology, business, education, social and political needs that make modern society flourish. The proceedings feature papers from a cross-disciplinary audience that explore the process of creativity and innovation. The goal is that the various disciplines can learn from each other and see how they might benefit from the cross-fertilization of practices.