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Digital Literature and Critical Theory (Routledge Interdisciplinary Perspectives on Literature)
by Annika ElstermannThe aim at the core of this book is a synthesis of increasingly popular and culturally significant forms of digital literature on the one hand, and established literary and critical theory on the other: reading digital texts through the lens of canonical theory, but also reading this more traditional theory through the lens of digital texts and related media. In a field which has often regarded the digital as apart from traditional literature and theory, this book highlights continuities in order to analyse digital literature as part of a longer literary tradition. Using examples from social media to video games and works particularly by postmodern and poststructuralist theorists, Digital Literature and Critical Theory contextualises digital forms among their analogue precursors and traces ongoing social developments which find expression in these cultural phenomena, including power dynamics between authors and readers, the individual in (post-)modernity, consumerism, and the potential for intersubjective exchange.
Digital Logic Design Using Verilog
by Vaibbhav TaraateThis book is designed to serve as a hands-on professional reference with additional utility as a textbook for upper undergraduate and some graduate courses in digital logic design. This book is organized in such a way that that it can describe a number of RTL design scenarios, from simple to complex. The book constructs the logic design story from the fundamentals of logic design to advanced RTL design concepts. Keeping in view the importance of miniaturization today, the book gives practical information on the issues with ASIC RTL design and how to overcome these concerns. It clearly explains how to write an efficient RTL code and how to improve design performance. The book also describes advanced RTL design concepts such as low-power design, multiple clock-domain design, and SOC-based design. The practical orientation of the book makes it ideal for training programs for practicing design engineers and for short-term vocational programs. The contents of the book will also make it a useful read for students and hobbyists.
Digital Logic Design Using Verilog: Coding and RTL Synthesis
by Vaibbhav TaraateThis second edition focuses on the thought process of digital design and implementation in the context of VLSI and system design. It covers the Verilog 2001 and Verilog 2005 RTL design styles, constructs and the optimization at the RTL and synthesis level. The book also covers the logic synthesis, low power, multiple clock domain design concepts and design performance improvement techniques. The book includes 250 design examples/illustrations and 100 exercise questions. This volume can be used as a core or supplementary text in undergraduate courses on logic design and as a text for professional and vocational coursework. In addition, it will be a hands-on professional reference and a self-study aid for hobbyists.
Digital Logic Design: A Rigorous Approach
by Guy Even Moti MedinaThis textbook, based on the author's fifteen years of teaching, is a complete teaching tool for turning students into logic designers in one semester. Each chapter describes new concepts, giving extensive applications and examples. Assuming no prior knowledge of discrete mathematics, the authors introduce all background in propositional logic, asymptotics, graphs, hardware and electronics. Important features of the presentation are: • All material is presented in full detail. Every designed circuit is formally specified and implemented, the correctness of the implementation is proved, and the cost and delay are analyzed • Algorithmic solutions are offered for logical simulation, computation of propagation delay and minimum clock period • Connections are drawn from the physical analog world to the digital abstraction • The language of graphs is used to describe formulas and circuits • Hundreds of figures, examples and exercises enhance understanding. The extensive website (http://www. eng. tau. ac. il/~guy/Even-Medina/) includes teaching slides, links to Logisim and a DLX assembly simulator.
Digital Love: Romance and Sexuality in Games
by Heidi McDonaldScholars and professionals from all over the world, across experience levels and the gender and sexuality spectrum, share experiences and analysis of romance and sexuality in video games. Whether discussing casual sex in the Star Wars universe; analyzing various Otome games; examining "the gaze" in various games; player romance behavior in games; or exploring the ethical ramifications of sexuality in virtual reality and other emerging technologies, this book discusses what players want in video game romance, and how developers can best deliver it. Key Features: Examines the past, present, and future of romance in single-player, role-playing games Discusses common presentations of romance in single-player, role-playing games— both in the category and game mechanics that drive romance Discusses research on how players define a satisfying game romance and what specific steps narrative designers can take to design satisfying games Explains the notion of the empathic game and explores its importance in relation to romance in game design
Digital Macro and Close-Up Photography For Dummies
by Thomas ClarkMaster macro techniques and capture brilliant up-close photosMacro photography uses specialty lenses and advanced digital cameras to capture stunning up-close images. This book helps you understand the nuances of macro techniques so you can take unique and remarkable close-up digital photos. Equipment recommendations, helpful tips, and coverage of specialized elements that are exclusive to macro photography all aim to make you more savvy and comfortable with macro and close-up techniques. In addition, the easy-to-follow steps and suggested exercises go a long way to make you more familiar with your camera's capabilities so that you can take fantastic photos.Introduces the techniques of macro photography and explores how to capture stunning close-up digital photosReviews using macro lenses, extension tubes, reversing rings, and other camera equipment and accessoriesShares tips for exposure and lighting techniques in the macro formatAddresses depth of field, working distance, and framing when shootingCovers where to find subjects to shoot and setting up your macro studioWith full-color examples and technique comparisons, this fun and friendly book presents step-by-step guidance for taking your close-up photography skills to the next level.
Digital Make-Believe
by Phil Turner J. Tuomas HarviainenMake-believe plays a far stronger role in both the design and use of interfaces, games and services than we have come to believe. This edited volume illustrates ways for grasping and utilising that connection to improve interaction, user experiences, and customer value. Useful for designers, undergraduates and researchers alike, this new research provide tools for understanding and applying make-believe in various contexts, ranging from digital tools to physical services. It takes the reader through a world of imagination and intuition applied into efficient practice, with topics including the connection of human-computer interaction (HCI) to make-believe and backstories, the presence of imagination in gamification, gameworlds, virtual worlds and service design, and the believability of make-believe based designs in various contexts. Furthermore, it discusses the challenges inherent in applying make-believe as a basis for interaction design, as well as the enactive mechanism behind it. Whether used as a university textbook or simply used for design inspiration, Digital Make-Believe provides new and efficient insight into approaching interaction in the way in which actual users of devices, software and services can innately utilise it.
Digital Maker Bibliography
by Safari Content TeamDigital Makers experiment at the intersection between the creative and the practical. They are driven by curiosity and playfulness, by manifesto pledges to fail fast and fail often. To bring new designs into reality, they must draw upon inspiring and insightful contributions from a wide variety of fields; art, design, science or technology, before applying them with laser-focus to the particular problem they have in mind.As part of their craft, makers must tackle issues of materials science, algebra, logic and a myriad of other subjects every day as part of their inventive leisure activities. Of course, this means drawing a boundary around the knowledge relevant to 'making' represents an impossible task. Instead, this bibliography attempts to summarize and explain the recurring themes that have emerged from the craft and have become fascinations for makers the world over. These are the tools, techniques, deployment domains, audiences and ways of thinking which are chosen over and over again for their power, accessibility, flexibility, elegance, or cool factor.
Digital Management Practice: Mastering Exponential Change with Collective and Artificial Intelligence (Business Guides on the Go)
by Adrian VoglerThe book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author applies the proven management principles of Peter F. Drucker to the new challenges of the digital age, enhancing them with the concepts of collective and artificial intelligence. This approach also takes into account the insights of Daniel Kahneman regarding "Thinking, Fast and Slow" and the associated cognitive biases and deficits in human thinking. By leveraging innovative tools – collective and artificial intelligence – these deficits can be mitigated, aiding in decision-making. The use of these tools in innovation management and work organization is also discussed. Readers are provided with practical tips and strategies for implementation. Embark on an exciting journey through digital management practices and successfully navigate the challenges of the digital world.
Digital Management and Artificial Intelligence: Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10-11, 2024 (Springer Proceedings in Business and Economics)
by Richard C. Geibel Shalva MachavarianiThis book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10–11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia, Africa, Europe, and the USA. It discusses the challenges and opportunities of digital transformation and AI in different industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include artificial intelligence, digitalization in healthcare, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. One key topic is social commerce, including live shopping, as a blend of social media and e-commerce. The interaction between digitalization and sustainability is also explored. The growing influence of artificial intelligence in the financial sector is examined as well. Additionally, investigations into the impact of digitalization on the education sector and the labor market are included. All studies focus on the unique opportunities presented by digitalization and describe how these new potentials can be translated into concrete benefits. The book is an engaging read for researchers and professionals interested in digital management, one of the most significant developments of recent times.
Digital Management in Covid-19 Pandemic and Post-Pandemic Times: Proceedings of the International Scientific-Practical Conference (ISPC 2021) (Springer Proceedings in Business and Economics)
by Richard C. Geibel Shalva MachavarianiThis book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education.The book is an interesting read for researchers and professionals interested in digital management.
Digital Management of Container Terminal Operations
by Ning Zhao Yuan Liu Weijian Mi Yifan Shen Mengjue XiaThis book presents a comprehensive study on intelligent container terminals. Based on the development experience gained to date with container terminals, it analyzes information flows and their interactions with container terminals; illustrates the operation management process from information collection to resource planning and from equipment scheduling to field operation; highlights several dynamic decision-making problems concerning digital operation processes and container terminals; reveals the basis of the discrete logistics system; and discusses the future of intelligent container terminals.
Digital Management to Shape the Future: Proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023) (Springer Proceedings in Business and Economics)
by Richard C. Geibel Shalva MachavarianiThis book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in various industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include digitalization in health care, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education, with a significant focus on social commerce—encompassing live shopping as a fusion of social media and e-commerce. A dedicated chapter examines and describes the interaction between digitalization and sustainability. The growing influence of artificial intelligence in the financial sector is discussed. Moreover, it investigates the influence of digitalization on the education sector and the labor market. The book focuses on the special opportunities presented by digitalization and describes how the resulting new potential can be translated into tangible benefits. It is an interesting read for researchers and professionals interested in digital management as one of the most important developments of recent times.
Digital Manufacturing and Assembly Systems in Industry 4.0 (Science, Technology, and Management)
by J. Paulo Davim Kaushik Kumar Divya ZindaniManufacturing, like other industries, is rising to the challenges imposed by aggressive consumer demands and the need for cost-effective processing that delivers quality in the fastest possible time. Fierce competition means that keeping abreast of new developments and applications in technology is essential if companies are to meet demands profitably and keep ahead of competitors. This book investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products using the I40 (industry 4.0)-enabling technologies. This book will also provide case studies covering modeling, simulation, and optimization. eBook includes color figures. Discusses how the advancement of data communication and storage through the Internet of Things (IoT) opens the possibilities of connecting sensors, robots, and devices Sheds light on how the human role in industry is decreasing due to the development of connected manufacturing floors, allowing them to take more control over the manufacturing processes, decisions, and even maintenance Covers the benefits from exploiting digital manufacturing, manufacturing enterprises, and what they expect to achieve Explains the important roles that modeling, simulation, and optimization play Investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products exploiting the I40 (industry 4.0)-enabling technologies
Digital Mapping of Soil Landscape Parameters: Geospatial Analyses using Machine Learning and Geomatics (Studies in Big Data #72)
by Pradeep Kumar Garg Rahul Dev Garg Gaurav Shukla Hari Shanker SrivastavaThis book addresses the mapping of soil-landscape parameters in the geospatial domain. It begins by discussing the fundamental concepts, and then explains how machine learning and geomatics can be applied for more efficient mapping and to improve our understanding and management of ‘soil’. The judicious utilization of a piece of land is one of the biggest and most important current challenges, especially in light of the rapid global urbanization, which requires continuous monitoring of resource consumption. The book provides a clear overview of how machine learning can be used to analyze remote sensing data to monitor the key parameters, below, at, and above the surface. It not only offers insights into the approaches, but also allows readers to learn about the challenges and issues associated with the digital mapping of these parameters and to gain a better understanding of the selection of data to represent soil-landscape relationships as well as the complex and interconnected links between soil-landscape parameters under a range of soil and climatic conditions. Lastly, the book sheds light on using the network of satellite-based Earth observations to provide solutions toward smart farming and smart land management.
Digital Marketing All-In-One For Dummies
by Stephanie DiamondUnlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Digital Marketing All-In-One For Dummies
by Stephanie DiamondDevelop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracketDig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by Pr Smith Dave ChaffeyNow in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by Dave Chaffey PR SmithNow in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Digital Marketing For Dummies
by Russ Henneberry Ryan DeissDoes your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Digital Marketing For Dummies
by Russ Henneberry Ryan DeissGet digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification
by Greg Jarboe Matt Bailey Michael StebbinsPrepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps
by Nick SmithDigital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities
by Wilson Ozuem Michelle WillisAmidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the subject of OBC. Focusing on contemporary digital marketing issues, it offers a comprehensive examination of consumers’ response to active engagement in such communities. Building on the very successful original publication, this thoroughly revised second edition includes two new chapters on data-driven segmentation and artificial intelligence and customer engagement. The book balances theory with practical approaches and gives serious treatment to an important area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
by Wilson Ozuem Michelle WillisOnline brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.