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The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
by Raj K. DattaThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow.Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results.Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
by Grant LeboffThe sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.
Digital Semiotics: Digitale Produkte und Services mit Zeichentheorie besser verstehen und besser gestalten
by Klaus M. BernsauDieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik – der Lehre von den Zeichen – ihre digitalen Produkte und Dienstleistungen erfolgreicher machen können. Denn die Wellness-App, der Warenkorb im Onlineshop oder der Like-Button in der Produktansicht haben eines gemeinsam: Sie basieren auf digitalen Zeichen. Diese kundengerecht einzusetzen, wird immer mehr zum Schlüssel für das Produkterlebnis und damit zur Voraussetzung für den Produkterfolg. Die moderne Semiotik verbindet Sprachwissenschaft, Erkenntnistheorie, Anthropologie, Psychologie und Sozialwissenschaften zu einem faszinierenden Blick auf digitale Angebote. Der Autor zeigt, wie Unternehmen diese Erkenntnisse nutzen können und liefert ein praxisnahes Buch für Produktmanager*innen, Marketer*innen, Kommunikator*innen, Designer*innen, Softwareentwickler*innen – kurz: für alle, die für digitale Produkte und Dienstleistungen verantwortlich sind.
Digital Services and Platforms. Considerations for Sourcing: 12th Global Sourcing Workshop 2018, La Thuile, Italy, February 21–24, 2018, Revised Selected Papers (Lecture Notes in Business Information Processing #344)
by Julia Kotlarsky Ilan Oshri Leslie WillcocksThis book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.
Digital Shakedown: The Complete Guide to Understanding and Combating Ransomware
by Harry HalikiasThis book is a comprehensive review of ransomware that covers ransomware from every angle. It presents origins, components, purpose, impacts, relevant laws, prevention techniques and proposed solutions. This book also introduces novel concepts such as the Three Cs of Ransomware and The Great Shut Down, Reboot, Pull the Plug Debate. This indispensable book provides readers with the most comprehensive information regarding ransomware ever assembled. It distils technical, legal, and practical topics in a style that is both readable and usable. Offering a thorough and compelling new perspective on ransomware, this invaluable resource benefits business leaders, IT professionals, security and privacy experts and legal practitioners. Students, and anyone seeking to understand this critical issue will want to purchase this book. It is a concise, contemporary, and compelling new perspective on ransomware that will help frame decisions for corporations and policymakers alike.
Digital Sharing for Apple Users: A Take Control Crash Course
by Joe KissellLearn the best ways to share your data, documents, and devices!Beyond what's new in Yosemite or iOS 8 is the larger problem facing most of us--how to work effectively in today's ecosystem of devices, servers, and collaborators. Frankly, sharing with other people and devices is messy, because everyone wants something different. That's why this may be our most important book of the year, and why we are so grateful to Joe Kissell for taking on the challenge of describing how to share nearly everything you can think of in nearly every imaginable situation. The pre-reqs for this course include either an iOS device running iOS 8 or a Mac running 10.10 Yosemite, or both. Here are just a few of the gems in this book:How iCloud Photo Sharing and My Photo Stream are entirely differentHow to share photos fleetingly, privately, permanently, or with your fridgeThe best ways to sync a project's worth of files with othersServices to provide ubiquitous access to your own files across devicesQuick ways to make a file available for download by anyoneHow to share calendars with others, whether or not they use iCloudA tutorial on enabling Family SharingTweaky workarounds for contact sharing, which is surprisingly difficultHow to rip a DVD to your MacBook Air using an older Mac's SuperDriveHow to turn your iPhone or Mac into a Wi-Fi hotspotWays of watching your uncle work remotely, as you help him with iTunesApproaches to syncing Web browser bookmarks and tabs with multiple devicesHow to securely share a collection of passwords with someone elseThe list of essential but often frustrating tasks goes on and on, and the solutions go way beyond what Apple offers, so the book does too. Non-Apple products mentioned include 1Password, AirFoil, BitTorrent Sync, Cargo Lifter, CloudyTabs, Dropbox, Exchange, Facebook, Firefox Flickr, Google+, Google Calendar, Google Chrome, Google Docs, Instagram, iPhoto Library Manager, LastPass, Outlook, Pandora, PhotoCard, Printopia, Reflector, Rdio, Spotify, Syncmate, Syncphotos, Transporter, Twitter, Xmarks, and more.And, thanks to the Take Control Crash Course format, you can jump right to the chapter that answers your question, without having to read through lots of other information.
Digital Signal Processing: Illustration Using Python
by S Esakkirajan T Veerakumar Badri N SubudhiDigital signal processing deals with extraction of useful information from signals. Signal processing algorithms help observe, analyse and transform signals. The objective of this book is to develop signal processing algorithms using Python. Python is an interpreted, object-oriented high-level programming language widely used in various software development fields such as data science, machine learning, web development and more. Digital Signal Laboratory is playing an important role in realizing signal processing algorithms, utilizing different software solutions. The intention of this textbook is to implement signal processing algorithms using Python. Since Python is an open-source language, students, researchers, and faculty can install and work with it without spending money, reducing the financial burden on institutions. Each chapter in this book begins with prelab questions, a set of Python examples to illustrate the concepts, exercises to strengthen the understanding of the concepts, and objective questions to help students prepare for competitive examinations. This book serves as an undergraduate textbook, it can be used for individual study, and it can also be used as the textbook for related courses.
Digital Signal Processing: A Breadth-First Approach
by Muhammad Khan Syed K. Hasnain Mohsin JamilThe subject of Digital Signal Processing (DSP) is enormously complex, involving many concepts, probabilities, and signal processing that are woven together in an intricate manner. To cope with this scope and complexity, many DSP texts are often organized around the “numerical examples” of a communication system. With such organization, readers can see through the complexity of DSP, they learn about the distinct concepts and protocols in one part of the communication system while seeing the big picture of how all parts fit together. From a pedagogical perspective, our personal experience has been that such approach indeed works well.Based on the authors’ extensive experience in teaching and research, Digital Signal Processing: a breadth-first approach is written with the reader in mind. The book is intended for a course on digital signal processing, for seniors and undergraduate students. The subject has high popularity in the field of electrical and computer engineering, and the authors consider all the needs and tools used in analysis and design of discrete time systems for signal processing.Key features of the book include:• The extensive use of MATLAB based examples to illustrate how to solve signal processing problems. The textbook includes a wealth of problems, with solutions• Worked-out examples have been included to explain new and difficult concepts, which help to expose the reader to real-life signal processing problems• The inclusion of FIR and IIR filter design further enrich the contents
Digital Signal Processing: An Introduction
by D. SundararajanThis textbook for a one semester introductory course in digital signal processing for senior undergraduate and first year graduate students in electrical and computer engineering departments is concise, highly readable, and yet provides comprehensive coverage of the topic. Each new topic is presented with examples and figures. The highly mathematical content of the topic is presented lucidly to make the learning the subject easier. Practical aspects of the subject are clearly indicated so that the student can apply the principles in real applications. Matlab programs for FIR and IIR filter design are provided as supplementary material online.
Digital Signal Processing: An Introduction
by Dr. D. SundararajanThis textbook for a one semester introductory course in digital signal processing for senior undergraduate and first year graduate students in electrical and computer engineering departments is concise, highly readable, and yet provides comprehensive coverage of the topic. Each new topic is presented with examples and figures. The highly mathematical content of the topic is presented lucidly to make the learning the subject easier. Practical aspects of the subject are clearly indicated so that the student can apply the principles in real applications. Matlab programs for FIR filter design are provided as supplementary material online.
Digital Signal Processing for Multimedia Systems (Signal Processing and Communications #Vol. 1)
by Keshab K. Parhi Takao NishitaniAddresses a wide selection of multimedia applications, programmable and custom architectures for the implementations of multimedia systems, and arithmetic architectures and design methodologies. The book covers recent applications of digital signal processing algorithms in multimedia, presents high-speed and low-priority binary and finite field arithmetic architectures, details VHDL-based implementation approaches, and more.
Digital Signal Processing for Wireless Communication using Matlab
by E. S. GopiThis book examines signal processing techniques used in wireless communication illustrated by using the Matlab program. The author discusses these techniques as they relate to Doppler spread, Delay spread, Rayleigh and Rician channel modeling, rake receiver, diversity techniques, MIMO and OFDM based transmission techniques, and array signal processing. Related topics such as detection theory, Link budget, Multiple access techniques, spread spectrum, are also covered. * Illustrates signal processing techniques involved in wireless communication * Discusses multiple access techniques such as Frequency division multiple access, Time division multiple access, and Code division multiple access * Covers band pass modulation techniques such as Binary phase shift keying, Differential phase shift keying, Quadrature phase shift keying, Binary frequency shift keying, Minimum shift keying, and Gaussian minimum shift keying.
Digital Signal Processing for Wireless Communication using Matlab (Signals and Communication Technology)
by E.S. GopiThe updated book presents Matlab illustrations on various digital signal processing (DSP) techniques such as random process, time varying wireless system model, and detection and estimation theory used in wireless communication. The book also covers recent wireless techniques like OFDM, massive MIMO techniques, non-orthogonal multiple access, millimeter wave MIMO, full duplex, cognitive radio, co-operating communication, unmanned aerial vehicles etc. This book is suitable for those who are doing basic and applied research in digital signal processing for wireless communication.
Digital Signal Processing Fundamentals (The Digital Signal Processing Handbook, Second Edition)
by Vijay MadisettiNow available in a three-volume set, this updated and expanded edition of the bestselling The Digital Signal Processing Handbook continues to provide the engineering community with authoritative coverage of the fundamental and specialized aspects of information-bearing signals in digital form. Encompassing essential background material, technical details, standards, and software, the second edition reflects cutting-edge information on signal processing algorithms and protocols related to speech, audio, multimedia, and video processing technology associated with standards ranging from WiMax to MP3 audio, low-power/high-performance DSPs, color image processing, and chips on video. Drawing on the experience of leading engineers, researchers, and scholars, the three-volume set contains 29 new chapters that address multimedia and Internet technologies, tomography, radar systems, architecture, standards, and future applications in speech, acoustics, video, radar, and telecommunications. Emphasizing theoretical concepts, Digital Signal Processing Fundamentals provides comprehensive coverage of the basic foundations of DSP and includes the following parts: Signals and Systems; Signal Representation and Quantization; Fourier Transforms; Digital Filtering; Statistical Signal Processing; Adaptive Filtering; Inverse Problems and Signal Reconstruction; and Time–Frequency and Multirate Signal Processing.
Digital Signal Processing in Power System Protection and Control
by Janusz Szafran Waldemar Rebizant Andrzej WiszniewskiDigital Signal Processing in Power System Protection and Control bridges the gap between the theory of protection and control and the practical applications of protection equipment. Understanding how protection functions is crucial not only for equipment developers and manufacturers, but also for their users who need to install, set and operate the protection devices in an appropriate manner. After introductory chapters related to protection technology and functions, Digital Signal Processing in Power System Protection and Control presents the digital algorithms for signal filtering, followed by measurement algorithms of the most commonly-used protection criteria values and decision-making methods in protective relays. A large part of the book is devoted to the basic theory and applications of artificial intelligence techniques for protection and control. Fuzzy logic based schemes, artificial neural networks, expert systems and genetic algorithms with their advantages and drawbacks are discussed. AI techniques are compared and it is also shown how they can be combined to eliminate the disadvantages and magnify the useful features of particular techniques. The information provided in Digital Signal Processing in Power System Protection and Control can be useful for protection engineers working in utilities at various levels of the electricity network, as well as for students of electrical engineering, especially electrical power engineering. It may also be helpful for other readers who want to get acquainted with and to apply the filtering, measuring and decision-making algorithms for purposes other than protection and control, everywhere fast and on-line signal analysis is needed for proper functioning of the apparatus.
Digital Signal Processing with Matlab Examples, Volume 2
by Jose Maria Giron-SierraThis is the second volume in a trilogy on modern Signal Processing. The three books provide a concise exposition of signal processing topics, and a guide to support individual practical exploration based on MATLAB programs.This second book focuses on recent developments in response to the demands of new digital technologies. It is divided into two parts: the first part includes four chapters on the decomposition and recovery of signals, with special emphasis on images. In turn, the second part includes three chapters and addresses important data-based actions, such as adaptive filtering, experimental modeling, and classification.
Digital Signal Processing with Matlab Examples, Volume 3
by Jose Maria Giron-SierraThis is the third volume in a trilogy on modern Signal Processing. The three books provide a concise exposition of signal processing topics, and a guide to support individual practical exploration based on MATLAB programs. This book includes MATLAB codes to illustrate each of the main steps of the theory, offering a self-contained guide suitable for independent study. The code is embedded in the text, helping readers to put into practice the ideas and methods discussed. The book primarily focuses on filter banks, wavelets, and images. While the Fourier transform is adequate for periodic signals, wavelets are more suitable for other cases, such as short-duration signals: bursts, spikes, tweets, lung sounds, etc. Both Fourier and wavelet transforms decompose signals into components. Further, both are also invertible, so the original signals can be recovered from their components. Compressed sensing has emerged as a promising idea. One of the intended applications is networked devices or sensors, which are now becoming a reality; accordingly, this topic is also addressed. A selection of experiments that demonstrate image denoising applications are also included. In the interest of reader-friendliness, the longer programs have been grouped in an appendix; further, a second appendix on optimization has been added to supplement the content of the last chapter.
Digital Signals Theory
by Brian McFeeWhere most introductory texts to the field of digital signal processing assume a degree of technical knowledge, this class-tested textbook provides a comprehensive introduction to the fundamentals of digital signal processing in a way that is accessible to all. Beginning from the first principles, readers will learn how signals are acquired, represented, analyzed and transformed by digital computers. Specific attention is given to digital sampling, discrete Fourier analysis and linear filtering in the time and frequency domains. All concepts are introduced practically and theoretically, combining intuitive illustrations, mathematical derivations and software implementations written in the Python programming language. Practical exercises are included at the end of each chapter to test readers’ knowledge. Written in a clear and accessible style, this book is particularly aimed at students and general readers interested in audio and digital signal processing but who may not have extensive mathematical or engineering training.
The Digital Silk Road: China's Quest to Wire the World and Win the Future
by Jonathan E. HillmanAn expert on China’s global infrastructure expansion provides an urgent look at the battle to connect and control tomorrow’s networks.From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking readers on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing.If China becomes the world’s chief network operator, it could reap a commercial and strategic windfall, including many advantages currently enjoyed by the United States. It could reshape global flows of data, finance, and communications to reflect its interests. It could possess an unrivaled understanding of market movements, the deliberations of foreign competitors, and the lives of countless individuals enmeshed in its networks. However, China’s digital dominance is not yet assured. Beijing remains vulnerable in several key dimensions, the United States and its allies have an opportunity to offer better alternatives, and the rest of the world has a voice. But winning the battle for tomorrow’s networks will require the United States to innovate and take greater risks in emerging markets. Networks create large winners, and this is a contest America cannot afford to lose.
The Digital Silk Road: China's Quest to Wire the World and Win the Future
by Jonathan E. HillmanIts vast infrastructure projects now extend from the ocean floor to outer space, and from Africa's megacities into rural America. China is wiring the world, and, in doing so, rewriting the global order.As things stand, the rest of the world still has a choice. But the battle for tomorrow will require America and its allies to take daring risks in uncertain political terrain. Unchecked, China will reshape global flows of data to reflect its interests. It willdevelop an unrivalled understanding of market movements, the deliberations of foreign competitors, and the lives of countless individuals enmeshed in its systems. Networks create large winners, and this is one contest that democracies can't afford to lose.Taking readers on a global tour of these emerging battlefields, Jonathan Hillman reveals what China's digital footprint looks like on the ground, and explores the dangers of a world in which all routers lead to Beijing.
Digital Sketching: Computer-Aided Conceptual Design (Practical Revolution)
by John BacusLearn to apply new digital design technologies at your own firm with this practical and insightful resource Digital Sketching: Computer-Aided Conceptual Design delivers a comprehensive and insightful examination of how architects and other design professionals can best use digital design technology to become better designers. Celebrated professional, professor, and author John Bacus provides readers with practical and timely information on emerging digital design technologies and their effect on professional practice. By focusing on the big picture, this rigorous survey of conceptual design technology offers professionals realistic strategies for reclaiming time for design in the ever increasing speed of project delivery. This book helps architects (and others like them) learn to use digital sketching techniques to be better designers, right from the project’s very first sketch. As part of the groundbreaking Practical Revolutions series of books, Digital Sketching furthers the conversation of the practical deployment of emerging technologies in the building industries. This book provides readers with the information they need to evaluate digital design technology and decide whether or not to adopt and integrate it into their own processes. Readers will receive: An accelerated and accessible introduction to a highly technical topic Practical and applicable guidance on how to adapt a firm’s business to adopt new technology without losing the benefit of existing intuition, skill, and experience. Real world implementations of specific techniques in the form of illuminating case studies that include results and lessons learned Perfect for professional architectural designers, Digital Sketching also belongs on the bookshelves of interior designers, landscape architects, urban planners, contractors, and specialty fabricators of every kind. A disciplined sketching practice, especially through the digital methods discussed in this book, is a transformational benefit to anyone who designs and builds for a living.
Digital Skill Development for Industry 4.0
by P. Kaliraj G. Singaravelu T. DeviThe Fourth Industrial Revolution, Industry 4.0, is changing the world, and digital transformation technology tools have impacted every walk of life. The nature of work and careers is changing fast – and in the future, the right skills will be prized over academic qualifications. Students must develop various skills, especially technology skills, to become the workforce of the future; the onus of developing these skills falls on educational institutions. The development of innovation and ideation skills in students is a must for them to productively contribute to a future economy. They should have the capability to translate ideas into solutions, products, and systems that are scalable, practically feasible, and adaptable.To prepare students for this digital world, Digital Skill Development for Industry 4.0 contains chapters on developing: Professional skills, cognitive learning Critical thinking skills among modern learners Motivation and student engagement Invoking interest of students Student engagement in e-learning Contextual learning Experimental learning Multidisciplinary learning The book is written for the academic and administrative community of universities and colleges who intend to equip their modern learners with the skills of Industry 4.0. It is also useful as a reference for undergraduate and postgraduate courses, as well as doctoral programs. The book can also serve as a comprehensive reference guide for researchers in the development of tools incorporating new skills and technologies. Practitioners who are interested in introducing digital skill development for Industry 4.0 and its tools to solve real‑world problems can also use this book.
Digital Skills
by Jan A. G. M. van Dijk Alexander J. A. M. van DeursenThe first book to systematically discuss the skills and literacies needed to use digital media, particularly the Internet, van Dijk and van Deursen's clear and accessible work distinguishes digital skills, analyzes their roles and prevalence, and offers solutions from individual, educational, sociological, and policy perspectives.
Digital SLR Cameras and Photography For Dummies
by David D. BuschThe perennial digital photography bestseller, now updated to cover the hottest topicsDigital SLR Cameras & Photography For Dummies has been a bestseller since it first came into the picture, and this new edition gets you up to (shutter) speed on the latest technologies available. Veteran author David Busch walks you through new camera models from the leading manufacturers, WiFi and GPS options, full HD moviemaking, and the latest dSLR features. He also provides you with a solid foundation of knowledge about exposure, composition, and lighting that any new dSLR user needs to know to get great results from the camera.The straightforward-but-friendly coverage offers tips for choosing a camera and accessories, using different controls, maximizing lighting and exposure, and editing your photos. With this helpful book by your side, you'll learn your way around shutter speed, aperture, and ISO so that you can get a handle on the big picture while you take pictures!Introduces you to all the features common to dSLR cameras, whether it's Canon, Nikon, Sony, Pentax, Olympus, or another digital SLR cameraShares tips on composition, lighting and exposure controls, and file formats Shows you how to get photos from your camera to a computer and then how to manage, edit, and share your picsOffers hints on improving your skills, online resources, and the jargon of the prosIf you're ready to get in the dSLR picture, then this is the book you need.
Digital SLR Photography All-in-One For Dummies
by Robert CorrellThe bestselling guide to DSLR photography - now updated for the latest technology and tools!This new edition gets you up to "shutter speed" on the latest camera technologies, including the new consumer-targeted full-frame models and pro-features that are now incorporated in consumer-focused units. Veteran author and professional photographer Robert Correll walks you through how a camera works, what lenses to use, how to set exposure, and how to capture the shots that define a portfolio.Fully updated to cover the latest generation of cameras and boasting more than 700 pages, this must-have resource explores the latest in tools and offers additional content, including video and interactive tools so that you can enhance your photography knowledge. Covers the basics of DSLR mechanics and explains how settings affect the final photoReviews lenses and walks you through choosing and applying the right lens for your situationDiscusses how aperture, shutting speed, and ISO combine to determine how your photo will lookDemystifies how to light a photo, from using natural light to flash to artificial lightingHelps you shooting high-quality video and filmDigital SLR Photography All-in-One For Dummies, 2nd Edition is packed with everything you need to get your idea photo, from portraits to action shots to night photos and so much more!