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Digital Work in the Planetary Market (International Development Research Centre)
by Mark Graham and Fabian FerrariUnderstanding the embedded and disembedded, material and immaterial, territorialized and deterritorialized natures of digital work. Many jobs today can be done from anywhere. Digital technology and widespread internet connectivity allow almost anyone, anywhere, to connect to anyone else to communicate and exchange files, data, video, and audio. In other words, work can be deterritorialized at a planetary scale. This book examines the implications for both work and workers when work is commodified and traded beyond local labor markets. Going beyond the usual &“world is flat&” globalization discourse, contributors look at both the transformation of work itself and the wider systems, networks, and processes that enable digital work in a planetary market, offering both empirical and theoretical perspectives. The contributors—leading scholars and experts from a range of disciplines—touch on a variety of issues, including content moderation, autonomous vehicles, and voice assistants. They first look at the new experience of work, finding that, despite its planetary connections, labor remains geographically sticky and embedded in distinct contexts. They go on to consider how planetary networks of work can be mapped and problematized, discuss the productive multiplicity and interdisciplinarity of thinking about digital work and its networks, and, finally, imagine how planetary work could be regulated. Contributors Sana Ahmad, Payal Arora, Janine Berg, Antonio A. Casilli, Julie Chen, Christina Colclough, Fabian Ferrari, Mark Graham, Andreas Hackl, Matthew Hockenberry, Hannah Johnston, Martin Krzywdzinski, Johan Lindquist, Joana Moll, Brett Neilson, Usha Raman, Jara Rocha, Jathan Sadowski, Florian A. Schmidt, Cheryll Ruth Soriano, Nick Srnicek, James Steinhoff, Jara Rocha, JS Tan, Paola Tubaro, Moira Weigel, Lin Zhang
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) (Lecture Notes in Networks and Systems #432)
by Arthur GibadullinThis book addresses the issues of information, digital and intellectual technologies in economics and management. The International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) was held on November 2, 2021, on the Microsoft Teams platform due to COVID-19. A distinctive feature of the book is that it presented reports of authors from Italy, South Korea, Poland, Armenia, Republic of Belarus and the Russian Federation. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The book may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022) (Lecture Notes in Networks and Systems #683)
by Arthur GibadullinThis book covers the II International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022), which was held on November 21–23, 2022. The conference addressed issues of information, digital and intellectual technologies in economics and management. A distinctive feature of the conference is that it presented reports of authors from China, Saudi Arabia, Tunisia, Uzbekistan, Tajikistan, Angola, Kazakhstan, India and Russia. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The materials of the conference may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) (Lecture Notes in Networks and Systems #942)
by Arthur GibadullinThis book covers the III International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) which was held on November 21–23, 2023. The conference addressed issues of networks and systems related to the use of information technologies in economics and management of various sectors. A distinctive feature of the conference is that it featured presentations by authors from China, Bulgaria, Uzbekistan, Oman, Kazakhstan and Russia. Researchers from different countries presented the process of transition to new information technologies of various network and system structures and sectors. The conference made it possible to develop new scientific recommendations on the use of information, computer, digital and intellectual technologies and networks in industry and fields of activity that can be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Marketing Asset Management
by RegliThe digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Digital and Social Media Marketing: A Results-Driven Approach
by Tahir Rashid Ana Cruz Gordon Fletcher Aleksej HeinzeDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Digital and Social Media Marketing: A Results-Driven Approach
by Tahir Rashid Ana Cruz Gordon Fletcher Aleksej HeinzeThe second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)
by Nitish Singh Yogesh K. Dwivedi Nripendra P. Rana Emma L. Slade Bidit Dey Ganesh P. Sahu Hatice Kizgin Anabel GutierrezThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital versus Non-Digital Reference: Ask a Librarian Online and Offline
by Linda S KatzCompare and contrast library reference models and more consumer-oriented models! Digital versus Non-Digital Reference: Ask A Librarian Online and Offline analyzes the quality of commercial Ask A Librarian (AskA) and tutorial services and how they compare to traditional library services. Edited by Jessamyn West-proprietor of librarian.net and the "hippest ex-librarian on the Web" according to Wired magazine-the book looks at library models and more consumer-oriented models, examining a variety of services that range from Ask Jeeves® and Google Answers to your own reference desk and Web e-mail reference forms. Academic librarians and information specialists share their experiences-good and bad-in starting, assessing, or ending AskA services and in working with collaborative reference tools and outsourcing reference services, and discuss the highs and lows of dealing with individual online services. Digital versus Non-Digital Reference: Ask A Librarian Online and Offline chronicles the experiences and interactions of librarians with digital reference, including case studies, how-to guides, and philosophical essays. The book&’s contributors discuss their concerns about using the Internet as not only a reference tool but as a reference medium that most libraries find inevitable to some degree. Topics include the political ramifications of offsite or outsourced reference, the truth behind the assertion that "it&’s all available online," cultural and/or language barriers to text-based reference services, and patrons&’ experiences with reference tools, from a librarian&’s perspective. Digital versus Non-Digital Reference: Ask A Librarian Online and Offline addresses: policy, staffing and technology for telephone reference services e-mail reference in public libraries the University of Michigan&’s Internet Public Library archivists and remote users in the digital age success and failure with commercial AskA programs the history of Q and A NJ, New Jersey&’s virtual reference service multilingual chat reference systems the ongoing debate over the value of digital reference the case for nonintrusive reference Digital versus Non-Digital Reference: Ask A Librarian Online and Offline is an invaluable resource for practitioners and academics on the appropriate assessment, technologies, and methods for successfully creating and operating human-mediated, Internet-based information services.
Digital-Age Innovation in Higher Education: A Do-It-Yourself Approach
by Gary NatrielloDigital-Age Innovation in Higher Education recounts the creation, development, and growth of an innovation unit within a major university. This single case study follows the development of the EdLab at the Gottesman Libraries of Teachers College, Columbia University, which was charged with developing new services and products at a time when digital technologies were markedly beginning to impact the sector. The major steps taken – recruiting staff in key skill areas, developing projects, collaborating across organizational lines, securing resources, delivering new services, and more – are covered in detail, illustrating the opportunities and challenges presented by innovation mandates in long-established organizations with stable operations and traditional academic values and practices.
Digital-Age Teaching for English Learners: A Guide to Equitable Learning for All Students
by Lisa M. Estrada Andrea Honigsfeld Heather RubinBridge the Digital Divide with Research-Informed Technology Models Since the first edition of this bestselling resource many schools are still striving to close the digital divide and bridge the opportunity gap for historically marginalized students, including English learners. And the need for technology-infused lessons specifically aligned for English learners is even more critically needed. Building from significant developments in education policy, research, and remote learning innovations, this newly revised edition offers unique ways to bridge the digital divide that disproportionally affects culturally and linguistically diverse learners. Designed to support equitable access to engaging and enriching digital-age education opportunities for English learners, this book includes Research-informed and evidence-based technology integration models and instructional strategies Sample lesson ideas, including learning targets for activating students’ prior knowledge while promoting engagement and collaboration Tips for fostering collaborative practices with colleagues Vignettes from educators incorporating technology in creative ways Targeted questions to facilitate discussions about English language development methodology Complete with supplementary tools and resources, this guide provides all of the methodology resources needed to bridge the digital divide and promote learning success for all students.
Digital-Age Teaching for English Learners: A Guide to Equitable Learning for All Students
by Lisa M. Estrada Andrea Honigsfeld Heather RubinBridge the Digital Divide with Research-Informed Technology Models Since the first edition of this bestselling resource many schools are still striving to close the digital divide and bridge the opportunity gap for historically marginalized students, including English learners. And the need for technology-infused lessons specifically aligned for English learners is even more critically needed. Building from significant developments in education policy, research, and remote learning innovations, this newly revised edition offers unique ways to bridge the digital divide that disproportionally affects culturally and linguistically diverse learners. Designed to support equitable access to engaging and enriching digital-age education opportunities for English learners, this book includes Research-informed and evidence-based technology integration models and instructional strategies Sample lesson ideas, including learning targets for activating students’ prior knowledge while promoting engagement and collaboration Tips for fostering collaborative practices with colleagues Vignettes from educators incorporating technology in creative ways Targeted questions to facilitate discussions about English language development methodology Complete with supplementary tools and resources, this guide provides all of the methodology resources needed to bridge the digital divide and promote learning success for all students.
Digital-Environmental Poverty: Digital and environmental inequalities in the post-covid era (Palgrave Studies in Digital Inequalities)
by Massimo Ragnedda Maria Laura RuiuThis book analyzes and understands the complexity of digital poverty by considering its intersecting nature with socioeconomic and environmental poverty. The rapid digital acceleration that has characterized contemporary society in recent decades, notably accelerated by the COVID-19 pandemic, has profoundly reshaped societal structures and dynamics. Our direction depends on how we integrate digital technologies into social structures, utilize them for environmental protection, and master their use rather than being passive consumers.Digital Environmental Poverty is split into three sections. Section I explores the multidimensional nature of poverty, emphasizing the necessity to view it beyond economic terms, and placing it within the contemporary digital-environmental evolution. Section II focuses on the environmental dimension of poverty. Section III offers case studies illustrating the interplay between social, digital, and environmental poverty. The conclusion provides recommendations to anticipate and mitigate the risk of digital environmental poverty.
Digital-Forensics and Watermarking
by Yun-Qing Shi Hyoung Joong Kim Fernando Pérez-González Ching-Nung YangThis book constitutes the thoroughly refereed post-conference proceedings of the 13th International Workshop on Digital-Forensics and Watermarking, IWDW 2014, held in Taipei, Taiwan, during October 2014. The 32 full and 14 poster papers, presented together with 1 keynote speech, were carefully reviewed and selected from 79 submissions. The papers are organized in topical sections on forensics; watermarking; reversible data hiding; visual cryptography; and steganography and steganalysis.
Digital-Forensics and Watermarking
by Yun-Qing Shi Hyoung Joong Kim Fernando Pérez-González Isao EchizenThis book constitutes revised selected papers from the14th International Workshop on Digital-Forensics and Watermarking, IWDW 2015,held in Tokyo, Japan, in October 2015. The 35 papers presented in this volume were carefullyreviewed and selected from 54 submissions. The contributions are organized intopical sections named: digital forensics; steganography and steganalysis;digital watermarking; reversible data hiding; and visual cryptography.
Digital-Forensics and Watermarking
by Fernando Pérez-González Yun Qing Shi Hyoung-Joong KimThis book constitutes the thoroughly refereed post-proceedings of the 12th International Workshop on Digital-Forensics and Watermarking, IWDW 2013, held in Auckland, New Zealand, during October 2013. The 24 full and 13 poster papers, presented together with 2 abstracts, were carefully reviewed and selected from 55 submissions. The papers are organized in topical sections on steganography and steganalysis; visual cryptography; reversible data hiding; forensics; watermarking; anonymizing and plate recognition.
Digital-Twin-Enabled Smart Control Engineering: A Framework and Case Studies (Synthesis Lectures on Engineering, Science, and Technology)
by YangQuan Chen Jairo ViolaThis book presents a novel design framework for the development of Digital Twin (DT) models for process- and motion-control applications. It is based on system-data acquisition using cutting-edge computing technologies, modelling of physical-system behavior through detailed simultaneous simulation of different aspects of the system, and optimal dynamic behavior-matching of the process. The design framework is enhanced with real-time data analytics to improve the performance of the DT’s behavior-matching with the real system or physical twin.The methods of creating a DT detailed in Digital-Twin-Enabled Smart Control Engineering make possible the study of a system for real-time controller tuning and fault detection. They also facilitate life-cycle analysis for multiple critical and dangerous conditions that cannot be explored in the corresponding real system or physical twin. The authors show how a DT can be exploited to enable self-optimizing capabilities in feedback control systems.The DT framework and the control-performance assessment, fault diagnosis and prognosis, remaining-useful-life analysis, and self-optimizing control abilities it allows are validated with both process- and motion-control systems and their DTs. Supporting MATLAB-based material for a case study and an expanded introduction to the basic elements of DTs can be accessed on an associated website. This book helps university researchers from many areas of engineering to develop new tools for control design and reliability and life-cycle assessment and helps practicing engineers working with robotic, manufacturing and processing, and mechatronic systems to maintain and develop the mechanical tools they use.
Digital-for-Development: 12th International Development Informatics Association Conference, IDIA 2022, Mbombela, South Africa, November 22–25, 2022, Revised Selected Papers (Communications in Computer and Information Science #1774)
by Patrick Ndayizigamiye Hossana Twinomurinzi Billy Kalema Kelvin Bwalya Mncedisi BembeThis book constitutes the refereed proceedings of the 12th International Development Informatics Association Conference, IDIA 2022, held in Mbombela, South Africa, in November 2022. The 20 revised full papers presented in this volume were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections on theories and practices in digital-for-development ecosystems; emerging technologies for transformation, inclusion and sustainable development; privacy and security in digital-for-development ecosystems; human-computer interaction (HCI) for digital inclusion; artificial intelligence (AI) for good.
Digital: New Scenarios for Organizing (Lecture Notes in Information Systems and Organisation #72)
by Francesca Ricciardi Alessio Maria Braccini Francesco ViriliThis book presents a collection of research papers that aim to elucidate the pivotal role of digital systems in driving the formation and evolution of digital ecosystems, thereby shaping new scenarios for organizing in the digital age, by considering people practices, organizational processes, and system design issues. Each chapter offers insights into the ways in which digital systems and digital ecosystems contribute to addressing societal challenges, promoting sustainable development, enhancing collaboration and mitigating the negative effects of technological disruption. Using a multidisciplinary perspective and multimethodological approaches, it explores the impact of digital (eco)systems on governance structures, economic models and social dynamics and provides insights into the transformative potential of digitalization in shaping the future of societies worldwide. The diversity of perspectives makes this book particularly relevant for academics, businesses and public sector organizations. The content of the book is based on the revised versions of a selection of the best papers presented at the annual conference of the Italian Section of the AIS in October 2023 in Turin, Italy.
Digital: Wie Computer denken
by Jürgen Beetz„Mehr ist anders“, sagte ein Nobelpreisträger und meinte damit das Phänomen der „Emergenz“ — dass bei einer Zunahme von Quantität eine neue Qualität, etwas grundsätzlich Neues entstehen kann.Genau dies führt der Autor am Thema „Digitalisierung“ vor: Der Computer, der nach einfachsten technischen Prinzipien funktioniert, wird zum mächtigen Werkzeug, ja „Denkzeug“. Milliarden Computer, miteinander vernetzt, schaffen erneut einen Qualitätssprung: die Entstehung eines weltweiten Informations-, aber auch Überwachungsnetzes. Und wir erleben eine technische Revolution, die vor allem durch die „Künstliche Intelligenz“ ausgelöst wird. Diese Entwicklung wird in einfacher Sprache und mit vielen konkreten Beispielen in diesem Buch verständlich dargestellt. Ausgehend von der technischen Funktionsweise klassischer Computer sowie neuronaler Netze wird die Modellierung der Wirklichkeit in Form von Daten und Prozessen beschrieben. Aufbauend auf diesem Verständnis wird ein Teil der mannigfaltigen Aspekte der digitalen Vernetzung anschaulich geschildert und bewertet. So lernen die Leser, wie Computer „denken“. Letztendlich geht es um die Frage, ob die Digitalisierung Segen oder Fluch der Menschheit sein wird. Die Antwort des Autors wird Sie überraschen.
Digitale Bekleidung in virtuellen Welten: Digitalisierung für Zukunftsfähigkeit und Nachhaltigkeit in der Bekleidungswirtschaft (SDG - Forschung, Konzepte, Lösungsansätze zur Nachhaltigkeit)
by Regine Grafe Julia ZöbischDie Nutzung von digitaler Bekleidung als Verkaufsgut bietet eine Chance für effizienzbasierte Veränderungen in der Bekleidungstechnik, da insbesondere zeit- und materialintensive Prozesse entfallen bzw. deutlich reduziert werden können. Außerdem generiert die Transformation vom physischen zum digitalen Modedesign zusätzliche Marktsegmente und kann damit gleichzeitig das wirtschaftliche Innovationspotenzial der Branche erweitern. Der Bedarf an digitaler Bekleidung wird zu neuen Innovationen auf dem Gebiet der Software-Entwicklung führen, neue technische Schnittmengen, z. B. zur Gaming-Branche, generieren und damit gleichzeitig ein neues Feld auf dem Arbeitsmarkt für Einsteiger aus der Gaming-Branche schaffen.Dieses Buch präsentiert die Trends, die es derzeit in Sachen virtueller Bekleidung und den dafür sich entwickelnden Markt gibt. Ausgehend von der konventionellen Produktentwicklung in der Bekleidungstechnik und der digitalen Unterstützung durch 2D- sowie 3D-Design-Entwicklung soll aufgezeigt werden, welche produktionstechnischen Transfermöglichkeiten sich aktuell auf dem Markt für Bekleidung abzeichnen.
Digitale Bürgerbeteiligung: Forschung und Praxis – Chancen und Herausforderungen der elektronischen Partizipation
by Maria LeitnerBürgerbeteiligung, d. h. die Beteiligung der Bürgerinnen und Bürger an politischen Planungsprozessen oder Entscheidungen, wird bereits in Deutschland, Österreich und der Schweiz gefördert und gelebt. In Zeiten der Digitalisierung werden immer häufiger technische Applikationen zur elektronischen Partizipation (E-Partizipation) eingesetzt. Die Nutzung von Technologien bietet Chancen und Herausforderungen gleichermaßen, so zum Beispiel in den Bereichen Sicherheit, Datenschutz und nutzerorientierte Gestaltung. Das Buch greift genau diese Themen im Bereich der E-Partizipation auf und erläutert insbesondere Gestaltungsaspekte der digitalen Bürgerbeteiligung. Es kombiniert aktuelle Forschungsergebnisse mit bestehenden Theorien der E-Partizipation und bietet eine umfassende, interdisziplinäre Analyse aus sozialwissenschaftlicher, rechtlicher und technologischer Perspektive. Schutz der Privatsphäre und Sicherheit sind dabei zentrale Aspekte des Buches, die langfristig das Vertrauen in digitale Bürgerbeteiligung fördern können.
Digitale Dekarbonisierung: Technologieoffen die Klimaziele erreichen
by Thomas Kaiser Oliver D. Doleski Michael Metzger Stefan Niessen Sebastian ThiemDas Buch liefert erstmals konkrete Antworten auf die Frage, wie datenbasierte Verfahren bei der Dekarbonisierung von Betriebsprozessen helfen können. Der Text beschränkt sich dabei nicht auf die üblichen Ansätze zur Reduzierung klimaschädlicher Treibhausgasemissionen wie bspw. dem Verzicht des Einsatzes fossiler Energieträger. Vielmehr wird in dem Text der pragmatische und vor allem technologieoffene Blick auf die Dekarbonisierung energieintensiver Prozesse oder Verfahren gelenkt und dem Leser ein datenanalytisches Modell zur Optimierung des Energiesystems, welches dann deutlich weniger Treibhausgase emittiert, vorgestellt.
Digitale Dienstleistungsinnovationen: Smart Services agil und kundenorientiert entwickeln
by Volker Stich Gerhard Gudergan Daniel Beverungen Jan Hendrik Schumann Philipp JussenDieser Herausgeberband stellt Grundlagen und unternehmensspezifische Anwendungsbeispiele digitaler Dienstleistungsinnovationen vor, die in 23 Verbundforschungsprojekten der BMBF-Förderlinie “Dienstleistungsinnovation durch Digitalisierung“ entwickelt worden sind. Zunächst werden neue Methoden für die Entwicklung digitaler, datenbasierter Dienstleistungen vermittelt und anhand von Umsetzungsbeispielen veranschaulicht. Dabei wird beispielsweise der Vergleich von klassischen Methoden des Service Engineerings mit neuen agilen Vorgehensweisen gezogen. Darauf aufbauend werden Potenziale digitaler und virtualisierter Dienstleistungsprozesse aufgezeigt. Darüber hinaus wird die unternehmensinterne Transformation durch digitale Dienstleistungen untersucht, indem übergeordnete Muster der Veränderungen betrachtet und Leitlinien für die erfolgreiche Transformation ausgearbeitet werden. Schließlich werden Veränderungen im Markt durch das zunehmende Angebot von digitalen Dienstleistungen beleuchtet und strategische Erfolgsfaktoren für die Digitalisierung der Kundenschnittstelle in Dienstleistungssystemen herausgearbeitet. Der Herausgeberband vermittelt Fachexperten und Entscheidungsträgern in Unternehmen somit neuestes Methodenwissen, erfolgreiche Anwendungsbeispiele sowie einen klaren Navigationsrahmen für die Einführung und das Management innovativer, digitaler Dienstleistungen.