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Facebook Marketing
by Mari Smith Chris TreadawayThe bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaignTakes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activitiesCovers using features such as events, applications, and pay-per-click advertisingIncludes case studies and directions for updating, monitoring, and maintaining your campaignThis popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Facebook Marketing All-in-One For Dummies
by John Haydon Andrea Vahl Jan ZimmermanReach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Facebook Marketing All-in-One For Dummies
by Phyllis Khare Amy Porterfield Andrea VahlGreat new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaignsNine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and AnalyzingExplores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and moreFacebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
The Facebook Marketing Book
by Dan Zarrella Alison ZarrellaHow can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.Approach Facebook's complex environment with clear, actionable itemsMake sense of the social networking worldBe familiar with the technologies you need for social network marketingExplore tactics for using Facebook features, functionality, and protocolsLearn how to set specific campaign goalsDetermine which Facebook features are relevant to your campaignsPlan and execute Facebook marketing strategiesMeasure the results of your campaigns with key performance indicators
Facebook Marketing For Dummies (For Dummies Series)
by Stephanie Diamond John HaydonAdd Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Facebook Marketing For Dummies
by John HaydonThe bestselling book updated with all of the latest features and Facebook upgradesThis latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.Facebook is among the most important marketing tools for today's business or nonprofit organizationsThis extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving toolsShows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing effortsIntroduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniquesFacebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.
Facebook Marketing For Dummies, 2nd Edition
by Paul Dunay Richard KruegerDiscover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Introduces the new Open Graph to connect your Web site visitors through Facebook Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
Facebook Nation
by Newton LeePresident Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer, Steven VanRoekel, said that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. Facebook as a nation in 2012 would be the third largest country in the world with over 900 million citizens, after China and India. This book portrays the social media ecosystem as a world of increasing Total Information Awareness, which is essentially a civilian version of the controversial Total Information Awareness program unveiled in 2002 by the Defense Advanced Research Projects Agency (DARPA) at the U.S. Department of Defense. Back in the 60's, DARPA initiated and funded the research and development of Advanced Research Projects Agency Network (ARPANET) that went online in 1969. The success of ARPANET gave rise to the global commercial Internet in the 90's and the new generation of Fortune 500 companies today including Amazon.com, Google, eBay, and Yahoo!. As if life comes full circle in the 21st century, private businesses and the ubiquity of social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies and infrastructures necessary for the DARPA-proposed Total Information Awareness program. WikiLeaks founder Julian Assange called Facebook "the most appalling spying machine that has ever been invented." Indeed, military and civilian technologies have interwoven into every fabric of our society, as Facebook co-founder and CEO Mark Zuckerberg said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, the rise of Facebook nation, and Total Information Awareness. Opening with President Ronald Reagan's 1984 National Security Decision Directive and ending with George Orwell's novel 1984, the author takes us on a roller-coaster ride through Facebook's botched IPO, Carrier IQ, Kony 2012, SOPA/PIPA blackout, cyber bullying, crime fighting, and a host of other timely issues facing our Facebook nation. Social media strategists, information architects, social scientists, policymakers, and academic scholars in the Program in Science, Technology, and Society (STS) will find this book a valuable asset.
Facebook Nation: Total Information Awareness
by Newton LeeThis book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill.With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country.Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy."This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks."Highly recommended." - T. D. Richardson, Choice Magazine"A great book for social media experts." - Will M., AdWeek"Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews
Facebook, Portable Edition
by Carolyn AbramLearn to: Create your account and find new and old friends Update your status and navigate your News Feed Set your security so only certain people see your profile and posts Upload photos and video and tag your friends Ready to get active on Facebook but have no clue where to start? This guide gets you going! So you've finally decided to join the "social network. " Maybe you have a Facebook account but want help navigating the site. This handy guide tells you how to get started, set up your Timeline, find friends, protect your privacy, and much more. Discover how Facebook helps you make new connections and keep up with old friends. Get the basics right - learn how to add personal info, send Friend Requests, and set privacy controls Reach out - find friends, start chat sessions, share photos, and use tags Choose your audience - fine-tune the Friend Lists that Facebook makes for you Show off your smiling face - share your photos and videos with your Facebook friends Manage your profile - choose what you want to share and find out how to make changes to your information Keep in touch - contact your friends using private or public messages Open the book and find: Steps for finding and connecting with friends on Facebook Tips for changing your profile picture and cover photo How to tell your story in Timeline Privacy controls and how to set them Advice for parents of teens on Facebook Ways to interact with friends using comments, likes, and sharing
Facebook Society: Losing Ourselves in Sharing Ourselves
by Roberto SimanowskiFacebook claims that it is building a “global community.” Whether this sounds utopian, dystopian, or simply self-promotional, there is no denying that social-media platforms have altered social interaction, political life, and outlooks on the world, even for people who do not regularly use them. In this book, Roberto Simanowski takes Facebook as a starting point to investigate our social-media society—and its insidious consequences for our concept of the self.Simanowski contends that while they are often denounced as outlets for narcissism and self-branding, social networks and the practices they cultivate in fact remake the self in their image. Sharing is the outsourcing of one’s experiences, encouraging unreflective self-narration rather than conscious self-determination. Instead of experiencing the present, we are stuck ceaselessly documenting and archiving it. We let our lives become episodic autobiographies whose real author is the algorithm lurking behind the interface. As we go about accumulating more material for the platform to arrange for us, our sense of self becomes diminished—and Facebook shapes a subject who no longer minds. Social-media companies’ relentless pursuit of personal data for advertising purposes presents users with increasingly targeted, customized information, attenuating cultural memory and fracturing collective identity. Presenting a creative, philosophically informed perspective that speaks candidly to a shared reality, Facebook Society asks us to come to terms with the networked world for our own sake and for all those with whom we share it.
Facebook, Surfen und Co.: So ist mein Kind sicher im Internet
by Jane SchmidtKinder und Jugendliche bewegen sich heutzutage wie selbstverständlich im Internet - sei es mit dem Computer oder dem Smartphone. Dies ist auch durchaus unterstützenswert, da sie von zahlreichen Informations-, Kommunikations- und Unterhaltungsangeboten profitieren können. Die Vielzahl der Möglichkeiten bringt allerdings auch einige Gefahren mit sich - dieses Buch zeigt Ihnen, wie Sie Ihr Kind sicher davor schützen. Sie erfahren, wie Sie den Computer oder das Smartphone kindersicher einrichten, wie Ihr Kind spielerisch lernen kann, welche privaten Informationen es unbedingt schützen sollte, und wie es echte Freunde von zwielichtigen Fremden unterscheidet. Außerdem wird thematisiert, was Sie tun können, wenn Ihr Kind Opfer von Cybermobbing wird, versehentlich ein Abo abgeschlossen hat oder wenn aufgrund eines illegalen Musik- oder Film-Downloads eine Abmahnung ins Haus flattert. Und da sich gerade Jugendliche des Öfteren zurückziehen, erfahren Sie auch, woran Sie erkennen, ob Ihr Kind möglichweise schon onlinesüchtig ist. Im zweiten Teil des Buchs dreht sich dann alles konkret um die bei Kindern und Jugendlichen beliebtesten sozialen Netzwerke Facebook, Google+, YouTube, Twitter, Pinterest, Instagram und Foursquare. Sie lernen, worauf Ihr Kind grundsätzlich achten sollte, und legen Schritt für Schritt Profile an, die so abgesichert sind, dass die nächste "Facebook-Party" bestimmt nicht bei Ihnen stattfinden wird!
Facebook, Twitter, and Instagram For Seniors For Dummies
by Marsha CollierEnjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share. Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships! Take control of what you share Connect with others Take and share your best pictures Use social media as a news source Social media sites are great fun once you learn how to cut through the clutter—and this book shows you how!
Facebook—Can Ethics Scale in the Digital Age?
by Carin-Isabel Knoop George A. RiedelSince its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked in a 2016 US election cycle, exposed a breach of trust/privacy amongst its user community. In the past, growth at any costs appeared to be the de facto strategy. Now many voices such as regulators, advertisers, ethicists, shareholders and users argued for a more responsible approach to addressing their concerns. Mark Zuckerberg (CEO/Chair/Founder) and Sheryl Sandberg (COO) mapped out their six-point plan to address this existential threat. Could they continue to grow and rectify the breach of trust/privacy? Did other stakeholders have some greater responsibility too? In addition to issues of privacy and trust, there is a growing chorus of concern about "content moderation" - not for the easy topics like spam or copyright material -but for the hard things around political points of view, hate speech, polarizing perspectives, etc. How will Facebook strike the balance between free speech and corrosive content across billions of users and dozens of languages? Are they the arbiters of truth/censorship in the digital world?
Faceless (The Lurker Files #1)
by Scott CiencinPlaying the popular campus video game, The Lurker, Josh Stewart is horrified to learn that his roommate and opponent, Wreak Havoc, is out to secure Josh's permanent elimination.
Faces of Geometry: II Edition (Lecture Notes in Networks and Systems #172)
by Paola Magnaghi-Delfino Giampiero Mele Tullia NorandoThe volume reports on interdisciplinary discussions and interactions between theoretical research and practical studies on geometric structures and their applications in architecture, the arts, design, education, engineering, and mathematics. These related fields of research can enrich each other and renew their mutual interest in these topics through networks of shared inspiration, and can ultimately enhance the quality of geometry and graphics education. Particular attention is dedicated to the contributions that women have made to the scientific community and especially mathematics. The book introduces engineers, architects and designers interested in computer applications, graphics and geometry to the latest advances in the field, with a particular focus on science, the arts and mathematics education.
Faces of Geometry. From Agnesi to Mirzakhani (Lecture Notes in Networks and Systems #88)
by Paola Magnaghi-Delfino Giampiero Mele Tullia NorandoThe volume reports on interdisciplinary discussions and interactions between theoretical research and practical studies on geometric structures and their applications in architecture, the arts, design, education, engineering, and mathematics. These related fields of research can enrich each other and renew their mutual interest in these topics through networks of shared inspiration, and can ultimately enhance the quality of geometry and graphics education. Particular attention is dedicated to the contributions that women have made to the scientific community and especially mathematics. The book introduces engineers, architects and designers interested in computer applications, graphics and geometry to the latest advances in the field, with a particular focus on science, the arts and mathematics education.
FaceSpace (Orca Currents)
by Adrian ChamberlainDanny McBride is not the coolest kid in school, not in his wildest dreams. And if the other kids knew he spent his Saturday nights playing Parcheesi with his mom and working on a city made of Lego, he'd be even less cool. Danny wants more than anything to be popular. He creates a fictional British rocker named James and befriends him publicly online, hoping his make-believe friend's cool will rub off. It works. Danny starts making friends and feeling like part of the crowd—until people start wanting to meet the imaginary friend, and Danny's plan starts to unravel. This short novel is a high-interest, low-reading level book for middle-grade readers who are building reading skills, want a quick read or say they don’t like to read! The epub edition of this title is fully accessible.
Facets of Behaviormetrics: The 50th Anniversary of the Behaviormetric Society (Behaviormetrics: Quantitative Approaches to Human Behavior #4)
by Akinori Okada Kazuo Shigemasu Ryozo Yoshino Satoru YokoyamaThis edited book is the first one written in English that deals comprehensively with behavior metrics. The term “behaviormetrics” comprehends the research including all sorts of quantitative approaches to disclose human behavior. Researchers in behavior metrics have developed, extended, and improved methods such as multivariate statistical analysis, survey methods, cluster analysis, machine learning, multidimensional scaling, corresponding analysis or quantification theory, network analysis, clustering, factor analysis, test theory, and related factors. In the spirit of behavior metrics, researchers applied these methods to data obtained by surveys, experiments, or websites from a diverse range of fields. The purpose of this book is twofold. One is to represent studies that display how the basic elements of behavior metrics have developed into present-day behavior metrics. The other is to represent studies performed mainly by those who would like to pioneer new fields of behavior metrics and studies that display elements of future behavior metrics. These studies consist of various characteristics such as those dealing with theoretical or conceptual subjects, the algorithm, the model, the method, and the application to a wide variety of fields. This book helps readers to understand the present and future of behavior metrics.
Facets of Combinatorial Optimization: Festschrift for Martin Grötschel
by Michael Jünger Gerhard ReineltMartin Grötschel is one of the most influential mathematicians of our time. He has received numerous honors and holds a number of key positions in the international mathematical community. He celebrated his 65th birthday on September 10, 2013. Martin Grötschel's doctoral descendant tree 1983-2012, i.e., the first 30 years, features 39 children, 74 grandchildren, 24 great-grandchildren, and 2 great-great-grandchildren, a total of 139 doctoral descendants. This book starts with a personal tribute to Martin Grötschel by the editors (Part I), a contribution by his very special "predecessor" Manfred Padberg on "Facets and Rank of Integer Polyhedra" (Part II), and the doctoral descendant tree 1983-2012 (Part III). The core of this book (Part IV) contains 16 contributions, each of which is coauthored by at least one doctoral descendant. The sequence of the articles starts with contributions to the theory of mathematical optimization, including polyhedral combinatorics, extended formulations, mixed-integer convex optimization, superclasses of perfect graphs, efficient algorithms for subtree-telecenters, junctions in acyclic graphs, and preemptive restricted strip covering, as well as efficient approximation of non-preemptive restricted strip covering. Combinations of new theoretical insights with algorithms and experiments deal with network design problems, combinatorial optimization problems with submodular objective functions, and more general mixed-integer nonlinear optimization problems. Applications include VLSI layout design, systems biology, wireless network design, mean-risk optimization, and gas network optimization. Computational studies include a semidefinite branch and cut approach for the max k-cut problem, mixed-integer nonlinear optimal control, and mixed-integer linear optimization for scheduling and routing of fly-in safari planes. The two closing articles are devoted to computational advances in general mixed integer linear optimization, the first by scientists working in industry, the second by scientists working in academia. These articles reflect the "scientific facets" of Martin Grötschel who has set standards in theory, computation, and applications.
Facets of Uncertainties and Applications
by Mihir K. Chakraborty Andrzej Skowron Manoranjan Maiti Samarjit KarSince the emergence of the formal concept of probability theory in the seventeenth century, uncertainty has been perceived solely in terms of probability theory. However, this apparently unique link between uncertainty and probability theory has come under investigation a few decades back. Uncertainties are nowadays accepted to be of various kinds. Uncertainty in general could refer to different sense like not certainly known, questionable, problematic, vague, not definite or determined, ambiguous, liable to change, not reliable. In Indian languages, particularly in Sanskrit-based languages, there are other higher levels of uncertainties. It has been shown that several mathematical concepts such as the theory of fuzzy sets, theory of rough sets, evidence theory, possibility theory, theory of complex systems and complex network, theory of fuzzy measures and uncertainty theory can also successfully model uncertainty.
Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together
by Adam KahaneA new approach to helping teams solve complex and stubborn problems from the acclaimed author of Collaborating with the Enemy. It&’s becoming less straightforward for people to move forward together. They face increasing complexity and decreasing control. They need to work with more people from across more divides. In such situations, the most common ways of advancing—some people telling others what to do, or everyone just doing what they think they need to—aren&’t adequate. One better way is through facilitating. But the most common approaches to facilitating—bossy vertical directing from above or collegial horizontal accompanying from alongside—also aren&’t adequate. They often leave the participants frustrated and yearning for breakthrough. This book describes a new approach: transformative facilitation. Instead of choosing the bossy vertical or collegial horizontal approach: It cycles back and forth between them. Rather than forcing or cajoling, the facilitator removes the obstacles that stand in the way of people contributing and connecting equitably, enabling them to bring their whole selves to the process. This book is for anyone who helps people work together to transform their situation, be it a professional facilitator, manager, consultant, coach, chairperson, organizer, mediator, stakeholder, or friend. It offers a broad and bold vision of the contribution that facilitation can make to helping people collaborate to make progress. Praise for Adam Kahane&’s books &“Thought-provoking discourse on handling difficult situations.&” —Publishers Weekly &“Profound . . . a wise way to negotiate our toughest group, community, and societal challenges.&” —William Ury, New York Times–bestselling coauthor of Getting to Yes
Facilitating Software Architecture: Empowering Teams to Make Architectural Decisions
by Andrew Harmel-LawThe software architect role is evolving. As systems and their interactions with the teams that build, run, and evolve them become more complex, it's often impossible for those playing the traditional architect roles to be everywhere they need to be. There's simply too much architecture to be done, and the situation has reached a breaking point. There's a better way. Author Andrew Harmel-Law shows you how architects and development teams can collaborate to create and evolve more efficient architectures for their systems. Techniques in this book will help you learn how to create a mindset that allows everyone to practice architecture and build the best systems they've ever experienced. With this book, you will:Understand the new dynamics that affect modern software deliveryLearn a methodology that brings software architecture and development togetherNurture the fundamental interplay of decisions, advice, architecture, and feedback from running systemsInitiate practices that maximize benefits and mitigate risksCreate an approach tuned to architecture, everyone's skills, and your organization's culture
Facilities Management Models, Methods and Tools: Research Results for Practice
by Per JensenThis book presents research tested models, methods and tools that can make the work of the facilities manager more robust and sustainable, help long-term strategic planning and support students and practitioners in FM to improve the way they approach and deal with challenges in practice. The 34 models, methods and tools are presented in relation to five typical challenges for facilities managers: Strategy development Organisational design Space planning Building projects Optimisation The chapters are short and concise, presenting a central illustration of one model, method or tool with explanatory text and short, exemplary case studies. Each chapter includes references to further reading, and the book includes a keyword index. Essential reading for all involved in the management of built assets, this book bridges the gap between robust academic research and practical industry tools. It can also be used as a handy student reference.
Facility Management: Grundlagen, Informationstechnologie, Systemimplementierung, Anwendungsbeispiele
by Jens NävyIndustrie- und Wohnungsunternehmen verwalten ihre Gebäude, Anlagen und Grundstücke mit Hilfe des Facility Management (FM). Dieses Buch informiert über die Informationstechnologie im FM. Das Computer Aided Facility Management (CAFM) bildet dabei den Schwerpunkt. Gegenüber der 3. Auflage sind die Marktübersicht und Ausführungen dazu aktualisiert. Der Autor betreibt selber beratend die Professionalisierung der Gebäude- und Immobilienbewirtschaftung.