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The Golden Age of Video Games: The Birth of a Multibillion Dollar Industry
by Roberto DillonThis book focuses on the history of video games, consoles, and home computers from the very beginning until the mid-nineties, which started a new era in digital entertainment. The text features the most innovative games and introduces the pioneers who developed them. It offers brief analyses of the most relevant games from each time period. An epil
The Golden Ticket: P, NP, and the Search for the Impossible
by Lance FortnowThe computer science problem whose solution could transform life as we know itThe P-NP problem is the most important open problem in computer science, if not all of mathematics. Simply stated, it asks whether every problem whose solution can be quickly checked by computer can also be quickly solved by computer. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. Lance Fortnow traces the history and development of P-NP, giving examples from a variety of disciplines, including economics, physics, and biology. He explores problems that capture the full difficulty of the P-NP dilemma, from discovering the shortest route through all the rides at Disney World to finding large groups of friends on Facebook. The Golden Ticket explores what we truly can and cannot achieve computationally, describing the benefits and unexpected challenges of this compelling problem.
Gonzo Capitalism: How to Make Money in An Economy That Hates You
by Chris GuillebeauDiscover &“new paths to prosperity you never knew existed&” in this &“must-read guide to the new economy.&” (Ozan Varol, author of Awaken Your Genius) The traditional ways of earning a living are outdated, if not outright rigged. That&’s why a growing number of enterprising individuals are instead turning to the growing ecosystem of decentralized, fast-moving virtual markets to pursue a host of previously unheard-of ways to pay the bills. Join New York Times bestselling author Chris Guillebeau on a fascinating tour of this brave new world where novelty is currency, and the creators are in control. Along the way, you&’ll meet a colorful cast of renegades who are driving this money revolution, including: A teenager who earned more than $400,000 helping indecisive parents pick the perfect name for their newborn child The armchair pundits and pop culture enthusiasts making hundreds of dollars a day betting on everything from local elections to who will be next to be voted off Love Island via online &“prediction markets&”. A broke 29-year-old who bartered her way from a hairpin to a new house—twice—while gaining internet fame in the process. The gamers racking up digital currency by breeding virtual crabs in the metaverse. A remote worker who collects two six-figure salaries from simultaneously working two different jobs. Gonzo Capitalism is your field guide to the new rules of money, where any and everything is for sale. In it, you&’ll learn how capitalize on today&’s technology and platforms to turn your time, talents, and creativity into income—on your own terms.
Gonzo Marketing: Winning Through Worst Practices
by Christopher LockeA Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
Good Code, Bad Code: Think like a software engineer
by Tom LongPractical techniques for writing code that is robust, reliable, and easy for team members to understand and adapt.Summary In Good Code, Bad Code you&’ll learn how to: Think about code like an effective software engineer Write functions that read like well-structured sentences Ensure code is reliable and bug free Effectively unit test code Identify code that can cause problems and improve it Write code that is reusable and adaptable to new requirements Improve your medium and long-term productivity Save yourself and your team time The difference between good code or bad code often comes down to how you apply the established practices of the software development community. In Good Code, Bad Code you&’ll learn how to boost your productivity and effectiveness with code development insights normally only learned through careful mentorship and hundreds of code reviews. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Software development is a team sport. For an application to succeed, your code needs to be robust and easy for others to understand, maintain, and adapt. Whether you&’re working on an enterprise team, contributing to an open source project, or bootstrapping a startup, it pays to know the difference between good code and bad code. About the book Good Code, Bad Code is a clear, practical introduction to writing code that&’s a snap to read, apply, and remember. With dozens of instantly-useful techniques, you&’ll find coding insights that normally take years of experience to master. In this fast-paced guide, Google software engineer Tom Long teaches you a host of rules to apply, along with advice on when to break them! What's inside Write functions that read like sentences Ensure your code stays bug-free How to sniff out bad code Save time for yourself and your team About the reader For coders early in their careers who are familiar with an object-oriented language, such as Java or C#. About the author Tom Long is a software engineer at Google where he works as a tech lead. Among other tasks, he regularly mentors new software engineers in professional coding best practices. Table of Contents PART 1 IN THEORY 1 Code quality 2 Layers of abstraction 3 Other engineers and code contracts 4 Errors PART 2 IN PRACTICE 5 Make code readable 6 Avoid surprises 7 Make code hard to misuse 8 Make code modular 9 Make code reusable and generalizable PART 3 UNIT TESTING 10 Unit testing principles 11 Unit testing practices
Good Data: An Optimist's Guide to Our Digital Future
by Sam GilbertAN FT BUSINESS BOOK OF THE MONTHThe book that will make you rethink everything you thought you knew about data, privacy and the future of Big Tech. 'We are currently living in a moment of extreme pessimism about data. This book will change your mind.' Almost everything we do generates data.Digital technology is now so pervasive that it's very hard to escape its influence, and with that growth comes fear. But whatever the news has told you about data and technology, think again.Data expert and tech insider Sam Gilbert shows that, actually, this data revolution could be the best thing that ever happened to us.Good Data examines the incredible new ways this information explosion is already helping us – whether that's combating inequality, creating jobs, advancing the frontiers of knowledge or protecting us from coronavirus – and explains why the best is yet to come.Data touches everything, from our biggest hates (online advertising) to our greatest loves (our pets), and in this fascinating new book, Gilbert explores how, if we can embrace the revolution (even the ads), we could all live vastly improved lives.We are standing on the edge of greatness, we just need to know how to get there.
Good Habits for Great Coding: Improving Programming Skills With Examples In Python
by Michael StuebenImprove your coding skills and learn how to write readable code. Rather than teach basic programming, this book presumes that readers understand the fundamentals, and offers time-honed best practices for style, design, documenting, testing, refactoring, and more. Taking an informal, conversational tone, author Michael Stueben offers programming stories, anecdotes, observations, advice, tricks, examples, and challenges based on his 38 years experience writing code and teaching programming classes. Trying to teach style to beginners is notoriously difficult and can easily appear pedantic. Instead, this book offers solutions and many examples to back up his ideas. Good Habits for Great Coding distills Stueben's three decades of analyzing his own mistakes, analyzing student mistakes, searching for problems that teach lessons, and searching for simple examples to illustrate complex ideas. Having found that most learn by trying out challenging problems, and reflecting on them, each chapter includes quizzes and problems. The final chapter introduces dynamic programming to reduce complex problems to subcases, and illustrates many concepts discussed in the book. Code samples are provided in Python and designed to be understandable by readers familiar with any modern programming language. At the end of this book, you will have acquired a lifetime of good coding advice, the lessons the author wishes he had learned when he was a novice.What You'll LearnCreate readable code through examples of good and bad styleWrite difficult algorithms by comparing your code to the author's codeDerive and code difficult algorithms using dynamic programmingUnderstand the psychology of the coding processWho This Book Is ForStudents or novice programmers who have taken a beginning programming course and understand coding basics. Teachers will appreciate the author's road-tested ideas that they may apply to their own teaching.
The Good ICT Society: From Theory to Actions (Routledge Research in Information Technology and Society)
by Gunilla BradleyWhat is Quality of Life in a society that has embraced information and communication technology (ICT)? What is Wisdom in this kind of society? And what things are helping or hindering us from having both wisdom and a good quality of life in ICT societies? #65533; Taking the reader through a quick analysis of the current social and psychological changes in the Information and Communication Society, Bradley challenges us to avoid becoming victims of technology - whether we are professionals, policymakers, parents or citizens. Indeed, she introduces a theoretical model based on four decades#65533; worth of research to help the reader to understand this complex, technological world. In addition to focusing the reader#65533;s attention on convergence and acceleration, this model describes the interplay between technology, societal structure, organizational design and human roles, thus leading to what Bradley describes as a "good ICT society". #65533; Emphasising the necessity of a co-operative parallel between the automation and humanization of society, this innovative volume will be of interest to undergraduate and postgraduate students and postdoctoral researchers interested in the subjects such as Information and Communication Technology and Social Change, Psychology and Sociology, Computer Technology and Media Technology.
Good Luck Have Fun: The Rise of eSports
by Roland LiEsports is one of the fastest growing—and most cutthroat—industries in the world. A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports are now regularly played live on national TV. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete. In Good Luck Have Fun, author Roland Li talks to some of the biggest names in the business and explores the players, companies, and games that have made it to the new major leagues. Follow Alex Garfield as he builds Evil Geniuses, a modest gaming group in his college dorm, into a global, multimillion-dollar eSports empire. Learn how Brandon Beck and Marc Merrill made League of Legends the world’s most successful eSports league and most popular PC game, on track to make over $1 billion a year. See how Twitch.tv pivoted from a video streaming novelty into a $1 billion startup on the back of professional gamers. And dive into eSports’ dark side: drug abuse, labor troubles, and for each success story, hundreds of people who failed to make it big. With updates on recent developments, Good Luck Have Fun is the essential guide to the rise of an industry and culture that challenge what we know about sports, games, and competition.
Good Math: A Geek's Guide to the Beauty of Numbers, Logic, and Computation
by Mark C. Chu-CarrollMathematics is beautiful--and it can be fun and exciting as well as practical. Good Math is your guide to some of the most intriguing topics from two thousand years of mathematics: from Egyptian fractions to Turing machines; from the real meaning of numbers to proof trees, group symmetry, and mechanical computation. If you've ever wondered what lay beyond the proofs you struggled to complete in high school geometry, or what limits the capabilities of computer on your desk, this is the book for you.Why do Roman numerals persist? How do we know that some infinities are larger than others? And how can we know for certain a program will ever finish? In this fast-paced tour of modern and not-so-modern math, computer scientist Mark Chu-Carroll explores some of the greatest breakthroughs and disappointments of more than two thousand years of mathematical thought. There is joy and beauty in mathematics, and in more than two dozen essays drawn from his popular "Good Math" blog, you'll find concepts, proofs, and examples that are often surprising, counterintuitive, or just plain weird.Mark begins his journey with the basics of numbers, with an entertaining trip through the integers and the natural, rational, irrational, and transcendental numbers. The voyage continues with a look at some of the oddest numbers in mathematics, including zero, the golden ratio, imaginary numbers, Roman numerals, and Egyptian and continuing fractions. After a deep dive into modern logic, including an introduction to linear logic and the logic-savvy Prolog language, the trip concludes with a tour of modern set theory and the advances and paradoxes of modern mechanical computing.If your high school or college math courses left you grasping for the inner meaning behind the numbers, Mark's book will both entertain and enlighten you.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 2 (Lecture Notes in Networks and Systems #986)
by Hojjat Adeli Álvaro Rocha Gintautas Dzemyda Aneta Poniszewska-Marańda Fernando MoreiraThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 3 (Lecture Notes in Networks and Systems #987)
by Hojjat Adeli Álvaro Rocha Gintautas Dzemyda Aneta Poniszewska-Marańda Fernando MoreiraThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 4 (Lecture Notes in Networks and Systems #988)
by Hojjat Adeli Álvaro Rocha Gintautas Dzemyda Aneta Poniszewska-Marańda Fernando MoreiraThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 5 (Lecture Notes in Networks and Systems #989)
by Hojjat Adeli Álvaro Rocha Gintautas Dzemyda Aneta Poniszewska-Marańda Fernando MoreiraThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 6 (Lecture Notes in Networks and Systems #990)
by Hojjat Adeli Álvaro Rocha Gintautas Dzemyda Aneta Poniszewska-Marańda Fernando MoreiraThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Practices and New Perspectives in Information Systems and Technologies: WorldCIST 2024, Volume 1 (Lecture Notes in Networks and Systems #985)
by Álvaro Rocha Hojjat Adeli Gintautas Dzemyda Fernando Moreira Aneta Poniszewska-MarańdaThis book is composed by a selection of articles from the 12th World Conference on Information Systems and Technologies (WorldCIST'24), held between 26 and 28 of March 2024, at Lodz University of Technology, Lodz, Poland. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human-Computer Interaction; J) Ethics, Computers and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications. The primary market of this book are postgraduates and researchers in Information Systems and Technologies field. The secondary market are undergraduates and professionals as well in Information Systems and Technologies field.
Good Robot, Bad Robot: Dark and Creepy Sides of Robotics, Autonomous Vehicles, and AI (Social and Cultural Studies of Robots and AI)
by Jo Ann OravecThis book explores how robotics and artificial intelligence (AI) can enhance human lives but also have unsettling “dark sides.” It examines expanding forms of negativity and anxiety about robots, AI, and autonomous vehicles as our human environments are reengineered for intelligent military and security systems and for optimal workplace and domestic operations. It focuses on the impacts of initiatives to make robot interactions more humanlike and less creepy (as with domestic and sex robots). It analyzes the emerging resistances against these entities in the wake of omnipresent AI applications (such as “killer robots” and ubiquitous surveillance). It unpacks efforts by developers to have ethical and social influences on robotics and AI, and confronts the AI hype that is designed to shield the entities from criticism. The book draws from science fiction, dramaturgical, ethical, and legal literatures as well as current research agendas of corporations. Engineers, implementers, and researchers have often encountered users' fears and aggressive actions against intelligent entities, especially in the wake of deaths of humans by robots and autonomous vehicles. The book is an invaluable resource for developers and researchers in the field, as well as curious readers who want to play proactive roles in shaping future technologies.
Google®: How Larry Page & Sergey Brin Changed the Way We Search the Web
by Aurelia JacksonGoogle is one of the most successful companies of the Internet age. For many people, looking up information with Google's search engine is the best way to find just what they want to know. Millions of people write and read e-mails using Google's Gmail. You can listen to music on Google Play or share a document with a friend using Google Drive. Today, Google also owns YouTube, the number-one video site on the Internet. You may use Google websites every day, but do you know the story of the men behind Google--Larry Page and Sergey Brin? Find out how Larry and Sergey started the company and how they got their first inspiration. Learn how Google grew to become the amazing success we all know today.
Google: The Missing Manual, 2nd Edition
by Matthew Macdonald Rael Dornfest J. D. Biersdorfer Sarah MilsteinGoogle.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button? While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space). This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more. Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Google: The Missing Manual (Google: The Missing Manual)
by Sarah Milstein J. D. Biersdorfer Rael Dornfest Matthew MacDonaldGoogle.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Google+: The Missing Manual
by Kevin PurdyIf you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you'll navigate Google+ with ease. The important stuff you need to know Massage your profile. Control what the public, specific groups, or certain individuals can see about you. Move in the right circles. Assign folks to different groups and share the right stuff with the right people. Jump into streams. Get all the updates, pictures, and links from people you know. Host hangouts. Organize and attend group video chats. View and share photos. Make them available to whomever you like--whether or not they're Google+ members. Get notifications. Monitor what others do (and share about you) on Google+. Go mobile. Use Google+ on your Android, iPhone, or mobile web browser.
Google+: The Missing Manual (Oreilly And Associate Ser.)
by Kevin PurdyIf you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with ease.The important stuff you need to knowMassage your profile. Control what the public, specific groups, or certain individuals can see about you.Move in the right circles. Assign folks to different groups and share the right stuff with the right people.Jump into streams. Get all the updates, pictures, and links from people you know.Host hangouts. Organize and attend group video chats.View and share photos. Make them available to whomever you like—whether or not they’re Google+ members.Get notifications. Monitor what others do (and share about you) on Google+.Go mobile. Use Google+ on your Android, iPhone, or mobile web browser.
Google Ads für Dummies (Für Dummies)
by Andreas Kulosa Jürgen Walleneità ber Google Ads kann man seine Bekanntheit steigern und Verkäufe initiieren. Sie lernen in diesem Buch, die Leistungsfähigkeit von Google Ads optimal zu nutzen und mit hilfreichen Tricks schnell, effizient und messbar Umsätze zu steigern. Entdecken Sie die Geheimnisse von Google Search, Google Display, Werbung auf YouTube und Google Shopping. Jürgen Walleneit und Andreas Kulosa zeigen Ihnen, wie Sie Ihr Unternehmen richtig bewerben und Ihre Angebote bestmöglich platzieren.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
by Harold DavisWhen it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.This book has specific and detailed sections on:Turning your web site into a profit center with AdSenseMaking sense of AdSense metricsDriving traffic to your siteOptimizing sites for search engine placementWorking with AdWords campaigns, auctions, and reportsManaging campaigns dynamically using the AdWords APIsOnce you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Google Advertising Tools: Cashing in with AdSense and AdWords
by Harold Davis David IwanowWith this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your websiteUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website and make money as an advertising hostAdd AdSense code and Google search to your siteLearn how content, search, and referral ads performCreate and edit AdWord campaignsMonitor AdWords activity and improve your campaign's performance