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Google AdWords: Managing Your Advertising Program (Oreilly And Associate Ser.)
by Anastasia HoldrenDo people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.Learn the advantages of proper account structure based on tightly knit themesUnderstand AdWords auction and the importance of keyword Quality ScoreDetermine your preferred bidding model and daily ad budgetEvaluate campaign performance by timeframe, keyword, and other criteriaHone your keyword list whenever search queries trigger your adsAdd negative keywords to filter out irrelevant queriesOutperform competitors and organic search results with targeted ad copyDetermine conversion goals, and use AdWords tools to track them
Google AdWords For Dummies
by Howie JacobsonA completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.A revised and updated guide that shares invaluable advice for maximizing your AdWords campaignDiscusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structureReviews new, free tools included in AdWords as well as new and improved third-party toolsIncludes an in-depth explanation of Google's free Web site testing and optimization tool: Website OptimizerIncludes a Google AdWords gift card worth $25 (details inside book)With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Google AdWords For Dummies, 3rd Edition
by Howie Jacobson Kristie Mcdonald Joel McdonaldThe fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
by Simon LeungGoogle AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world&’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Google Analytics: Understanding Visitor Behavior
by Justin CutroniDo you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration
Google Analytics 2.0
by Tyler Mary E. Ledford JerriSite statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2. 0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2. 0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Google Analytics, 3rd Edition
by Joe Teixeira Jerri Ledford Mary E. TylerGet the most out of the free Google Analytics service-and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics-3. 0-and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3. 0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Google Analytics Integrations
by Daniel WaisbergTurn Google Analytics into a centralized marketing-analysis platform Are you looking to get more useful data about your customers' behavior? Google Analytics Integrations paves the way. Written by Google expert Daniel Waisberg, this step-by-step guide shows you how to integrate and analyze AdWords, Webmaster Tools, AdSense, YouTube, DoubleClick, and other tools using the Google Analytics interface. Many marketers are still seeing only a single part of their visitors' interaction with their business, rather than all the factors and data that affect their websites and apps. This happens mainly because data is scattered over multiple data silos, making it hard for professionals to integrate all sources of information into one place. Google Analytics Integrations offers practical and easy-to-implement guidance on getting around those tricky roadblocks, arming you with the know-how to capture the information you need to get to know your customer base and make your brand grow. Includes best practices for setting up the Google Analytics interface Offers proven techniques to gather clean and accurate customer data Provides straightforward guidance on keeping the implementation under control Shows you how to integrate and import all of your data into Google Analytics You will learn proven techniques to gather clean and accurate data from the outset, as well as a straightforward way to keep the implementation under control, which is especially important for large enterprises. Harness the full power of Google Analytics to get better results and drive revenue with Google Analytics Integrations
Google and Democracy: Politics and the Power of the Internet
by Sean Richey J. Benjamin TaylorFor the first time in human history, access to information on almost any topic is accessible through the Internet. A powerful extraction system is needed to disseminate this knowledge, which for most users is Google. Google Search is an extremely powerful and important component to American political life in the twenty-first century, yet its influence is poorly researched or understood. Sean Richey and J. Benjamin Taylor explore for the first time the influence of Google on American politics, specifically on direct democracy. Using original experiments and nationally representative cross-sectional data, Richey and Taylor show how Google Search returns quality information, that users click on quality information, and gain political knowledge and other contingent benefits. Additionally, they correlate Google usage with real-world voting behavior on direct democracy. Building a theory of Google Search use for ballot measures, Google and Democracy is an original addition to the literature on the direct democracy, Internet politics, and information technology. An indispensable read to all those wishing to gain new insights on how the Internet has the power to be a normatively valuable resource for citizens.
Google Anthos in Action: Manage hybrid and multi-cloud Kubernetes clusters
by Antonio Gulli et al.Learn multicloud deployment on Anthos directly from the Google development team! Anthos delivers a consistent management platform for deploying and operating Linux and Windows applications anywhere—multi-cloud, edge, on-prem, bare metal, or VMware.Summary In Google Anthos in Action you will learn: How Anthos reduces your dependencies and stack-bloat Running applications across multiple clouds and platforms Handling different workloads and data Adding automation to speed up code delivery Modernizing infrastructure with microservices and Service Mesh Policy management for enterprises Security and observability at scale Google Anthos in Action demystifies Anthos with practical examples of Anthos at work and invaluable insights from the Google team that built it. You&’ll learn how to use this modern, Kubernetes-based cloud platform to balance costs, automate security, and run your software literally anywhere. The book is full of Google-tested patterns that will boost efficiency across the development lifecycle. It&’s an absolutely essential guide for anyone working with Anthos, or delivering software in a cloud-centric world. About the technology The operations nightmare: modern applications run on-prem, in the cloud, at the edge, on bare metal, in containers, over VMs, in any combination. And you&’re expected to handle the rollouts, dataOps, security, performance, scaling, backup, and whatever else comes your way. Google Anthos feels your pain. This Kubernetes-based system simplifies hybrid and multicloud operations, providing a single platform for deploying and managing your applications, wherever they live. About the book Google Anthos in Action introduces Anthos and shows you how it can simplify operations for hybrid cloud systems. Written by 17 Googlers, it lays out everything you can do with Anthos, from Kubernetes deployments to AI models and edge computing. Each fully illustrated chapter opens up a different Anthos feature, with exercises and examples so you can see Anthos in action. You&’ll appreciate the valuable mix of perspectives and insight this awesome team of authors delivers. What's inside Reduce dependencies and stack-bloat Run applications across multiple clouds and platforms Speed up code delivery with automation Policy management for enterprises Security and observability at scale About the reader For software and cloud engineers with experience using Kubernetes. About the author Google Anthos in Action is written by a team of 17 Googlers involved with Anthos development, and Google Cloud Certified Fellows assisting customers in the field. Table of Contents 1 Overview of Anthos 2 One single pane of glass 3 Computing environment built on Kubernetes 4 Anthos Service Mesh: Security and observability at scale 5 Operations management 6 Bringing it all together 7 Hybrid applications 8 Working at the edge and the telco world 9 Serverless compute engine (Knative) 10 Networking environment 11 Config Management architecture 12 Integrations with CI/CD 13 Security and policies 14 Marketplace 15 Migrate 16 Breaking the monolith 17 Compute environment running on bare metal
Google App Engine Java and GWT Application Development
by Daniel Guermeur Amy UnruhThis is a practical guide with a step-by-step approach that builds an application in stages. Each stage of the application is used along with screenshots to introduce or develop your understanding of how to write powerful GAE applications.If you are a developer with prior programming experience of Java development and object-oriented programming and want to understand the key concepts of how to build AJAX web applications with Java, then this book is for you. The book assumes some previous exposure to the basics of using GWT, for example at the level of Google's online introductory GWT tutorials. You don't need to know anything about Google App Engine. This book will teach you everything you need.
Google App Inventor
by Ralph RobertsThis book is written in the Beginner's Guide format that takes the reader through a series of steps to build exciting apps using Google's App Inventor. This book is perfect for people with little or no experience, not just Android developers. No matter your level of experience, you will find plenty of information that you can use to create powerful apps, apps that can be published on Android Market and other places.
Google Apps: Mastering Integration and Customization
by Manuel Alves Pascal Cadet Médéric MorelWritten in direct and fast paced style, this book is full of examples and tips to help you make your migration to Google Apps simpler and quicker. After migration, this book will help you get up and running with your new website. This book is for anyone who wishes to use and customize Google Apps in their office environment.
Google Apps: The Missing Manual (Missing Manual)
by Nancy ConnerAmong its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings.Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets", which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do you know how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.
Google Apps For Dummies
by Ryan Teeter Karl BarksdaleGoogle Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do - and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your "app-titude" by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play. Whether you're an individual who wants to take advantage of iGoogle or an organization looking for an enterprise-wide training solution for users at all levels, this comprehensive, practical guide brings you up to speed with all of the basic information and advanced tips and tricks you need to make good use of every Google Apps's tool and capability. Discover how to: Get productive fast with free or inexpensive Web-based apps Design your perfect Start Page layout Choose among the different editions Use Gmail and Google Talk Work with Google Docs and spreadsheet documents Create and collaborate on documents Import events into your calendar Build dazzling presentations Use Dashboard to create and manage user accounts Create a Web page with a unique domain setting Google Apps are poised to shatter the primacy of the current way of working with PCs, saving businesses, schools, government agencies, and individuals big bucks on software, network infrastructure, and administration. Google Apps For Dummies is your key to making this revolutionary new approach work for you and your organization.
Google Apps Meets Common Core
by Michael J. GrahamYour all-in-one solution to college and career readiness in the 21st century! Transform your classroom into a 21st century learning lab for college and career ready students! With step-by-step instructions and numerous screen shots for a variety of Google apps, you’ll learn how to meet and exceed Common Core standards with Google’s suite of free, easy-to-use educational tools. This book includes: Detailed instructions for integrating Common Core technology standards into your curriculum Sample lesson plans and correlations for elementary, middle school, and high school Links to training videos, websites, student samples, and interviews with Google Apps for Education users
Google Apps Script: Web Application Development Essentials
by James FerreiraLearn how to create dynamic web applications with Google Apps Script and take full advantage of your Google-hosted services. If you have basic coding skills and some JavaScript experience, this practical book shows you how Apps Script works, and provides step-by-step guidance for building applications you can use right away.Apps Script is handy for automating Google Apps tasks, but it also serves as a complete application platform. With this book, you’ll learn how to build, store, run, and share data-driven web apps right on Google Drive. You’ll have access to complete code and working examples that show you how everything fits together.Build an interactive Web App UI that runs on most web and mobile browsersCreate a sample product catalog that displays custom data from a spreadsheetDevelop an application to generate web forms from templatesUse Apps Script to build a simple web-based database applicationDesign a document workflow builder that users can quickly customizeCreate a Google form that lets you select and send email responsesDebug your code and keep track of script problems after deployment
Google Apps Script for Beginners
by Serge GabetThis book is a simple step-by-step, example-oriented guide with a focus on providing the practical skills necessary to develop and customize apps with Apps Script. If you are an application developer with no knowledge of App Script, and would like to learn to build apps using Google Apps script from scratch, then this book is for you. Basic JavaScript knowledge is required.
Google BigQuery: Data Warehousing, Analytics, and Machine Learning at Scale
by Valliappa Lakshmanan Jordan TiganiWork with petabyte-scale datasets while building a collaborative, agile workplace in the process. This practical book is the canonical reference to Google BigQuery, the query engine that lets you conduct interactive analysis of large datasets. BigQuery enables enterprises to efficiently store, query, ingest, and learn from their data in a convenient framework. With this book, you’ll examine how to analyze data at scale to derive insights from large datasets efficiently.Valliappa Lakshmanan, tech lead for Google Cloud Platform, and Jordan Tigani, engineering director for the BigQuery team, provide best practices for modern data warehousing within an autoscaled, serverless public cloud. Whether you want to explore parts of BigQuery you’re not familiar with or prefer to focus on specific tasks, this reference is indispensable.
Google BigQuery Analytics
by Siddartha Naidu Jordan TiganiHow to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasetsGoogle BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results.Features a companion website that includes all code and data sets from the bookUses real-world examples to explain everything analysts need to know to effectively use BigQueryIncludes web application examples coded in Python
Google Blogger For Dummies
by Susan GuneliusAre you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You'll be able to:Learn the parts of a blog, what Blogger does, and how to choose goals and blog topicsChoose a domain name, learn to use the dashboard, pick a template, and configure settingsDress up your blog with themes and find out where to get plenty of free onesLearn blogging etiquette and some secrets for long-term successMake money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePressSet up multi-user blogs or branch into mobile blogging, podcasting, or video bloggingTake advantage of social networking sites and learn simple search engine optimization techniquesMaintain your blog with tools like Blog This! and Quick EditModerate comments effectively, track your stats, and moreGoogle Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.
Google Cloud AI Services Quick Start Guide: Build intelligent applications with Google Cloud AI services
by Arvind RavulavaruLeverage the power of various Google Cloud AI Services by building a smart web application using MEAN StackKey FeaturesStart working with the Google Cloud Platform and the AI services it offersBuild smart web applications by combining the power of Google Cloud AI services and the MEAN stackBuild a web-based dashboard of smart applications that perform language processing, translation, and computer vision on the cloudBook DescriptionCognitive services are the new way of adding intelligence to applications and services. Now we can use Artificial Intelligence as a service that can be consumed by any application or other service, to add smartness and make the end result more practical and useful.Google Cloud AI enables you to consume Artificial Intelligence within your applications, from a REST API. Text, video and speech analysis are among the powerful machine learning features that can be used. This book is the easiest way to get started with the Google Cloud AI services suite and open up the world of smarter applications.This book will help you build a Smart Exchange, a forum application that will let you upload videos, images and perform text to speech conversions and translation services. You will use the power of Google Cloud AI Services to make our simple forum application smart by validating the images, videos, and text provided by users to Google Cloud AI Services and make sure the content which is uploaded follows the forum standards, without a human curator involvement.You will learn how to work with the Vision API, Video Intelligence API, Speech Recognition API, Cloud Language Process, and Cloud Translation API services to make your application smarter.By the end of this book, you will have a strong understanding of working with Google Cloud AI Services, and be well on the way to building smarter applications.What you will learnUnderstand Google Cloud Platform and its Cloud AI servicesExplore the Google ML ServicesWork with an Angular 5 MEAN stack applicationIntegrate Vision API, Video Intelligence API for computer visionBe ready for conversational experiences with the Speech Recognition API, Cloud Language Process and Cloud Translation API servicesBuild a smart web application that uses the power of Google Cloud AI services to make apps smarterWho this book is forThis book is ideal for data professionals and web developers who want to use the power of Google Cloud AI services in their projects, without the going through the pain of mastering machine learning for images, videos and text. Some familiarity with the Google Cloud Platform will be helpful.
Google Cloud Certified Associate Cloud Engineer Study Guide
by Dan SullivanQuickly and efficiently prepare for the Google Associate Cloud Engineer certification with the proven Sybex method In the newly updated Second Edition of Google Cloud Certified Associate Cloud Engineer Study Guide, expert engineer and tech educator Dan Sullivan delivers an essential handbook for anyone preparing for the challenging Associate Cloud Engineer exam offered by Google and for those seeking to upgrade their Google Cloud engineering skillset. The book provides readers with coverage of every domain and competency tested by the Associate Cloud Engineer exam, including how to select the right Google compute service from the wide variety of choices, how to choose the best storage option for your services, and how to implement appropriate security controls and network functionality. This guide also offers: A strong emphasis on transforming readers into competent, job-ready applicants, with a focus on building skills in high demand by contemporary employers Concrete test-taking strategies, techniques, and tips to help readers conquer exam anxiety Complimentary access to a comprehensive online learning environment, complete with practice testsA must-have resource for practicing and aspiring Google Cloud engineers, Google Cloud Certified Associate Cloud Engineer Study Guide allows you to prepare for this challenging certification efficiently and completely.
Google Cloud Certified Professional Cloud Architect Study Guide (Sybex Study Guide)
by Dan SullivanAn indispensable guide to the newest version of the Google Certified Professional Cloud Architect certification The newly revised Second Edition of the Google Cloud Certified Professional Cloud Architect Study Guide delivers a proven and effective roadmap to success on the latest Professional Cloud Architect accreditation exam from Google. You'll learn the skills you need to excel on the test and in the field, with coverage of every exam objective and competency, including focus areas of the latest exam such as Kubernetes, Anthos, and multi-cloud architectures. The book explores the design, analysis, development, operations, and migration components of the job, with intuitively organized lessons that align with the real-world job responsibilities of a Google Cloud professional and with the PCA exam topics. Architects need more than the ability to recall facts about cloud services, they need to be able to reason about design decisions. This study guide is unique in how it helps you learn to think like an architect: understand requirements, assess constraints, choose appropriate architecture patterns, and consider the operational characteristics of the systems you design. Review questions and practice exams use scenario-based questions like those on the certification exam to build the test taking skills you will need. In addition to comprehensive material on compute resources, storage systems, networks, security, legal and regulatory compliance, reliability design, technical and business processes, and more, you'll get: The chance to begin or advance your career as an in-demand Google Cloud IT professional Invaluable opportunities to develop and practice the skills you'll need as a Google Cloud Architect Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms The ideal resource for anyone preparing for the Professional Cloud Architect certification from Google, Google Cloud Certified Professional Cloud Architect Study Guide, 2nd Edition is also a must-read resource for aspiring and practicing cloud professionals seeking to expand or improve their technical skillset and improve their effectiveness in the field.
Google Cloud Certified Professional Cloud Developer Exam Guide: Modernize your applications using cloud-native services and best practices
by Sebastian MorenoDiscover how Google Cloud services can help you to reduce operational tasks and focus on delivering business value with your applicationsKey FeaturesDesign, develop, and deploy end-to-end cloud-native applications using Google Cloud servicesPrepare for the GCP developer exam with the help of a fictitious business case and a Q&A sectionGet hands-on with implementing code examples of different GCP services in your applicationsBook DescriptionGoogle Cloud Platform is one of the three major cloud providers in the industry, exhibiting great leadership in application modernization and data management. This book provides a comprehensive introduction for those who are new to cloud development and shows you how to use the tools to create cloud-native applications by integrating the technologies used by Google. The book starts by taking you through the basic programming concepts and security fundamentals necessary for developing in Google Cloud. You'll then discover best practices for developing and deploying applications in the cloud using different components offered by Google Cloud Platform such as Cloud Functions, Google App Engine, Cloud Run, and other GCP technologies. As you advance, you'll learn the basics of cloud storage and choosing the best options for storing different kinds of data as well as understand what site reliability engineers do. In the last part, you'll work on a sample case study of Hip Local, a community application designed to facilitate communication between people nearby, created by the Google Cloud team. By the end of this guide, you'll have learned how to design, develop, and deploy an end-to-end application on the Google Cloud Platform.What you will learnGet to grips with the fundamentals of Google Cloud Platform developmentDiscover security best practices for applications in the cloudFind ways to create and modernize legacy applicationsUnderstand how to manage data and databases in Google CloudExplore best practices for site reliability engineering, monitoring, logging, and debuggingBecome well-versed with the practical implementation of GCP with the help of a case studyWho this book is forThis book is for cloud engineers or developers working or starting to work on Google Cloud Platform and looking to take advantage of cloud-native applications. You'll also find this book useful if you are preparing for the GCP developer exam.