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High Performance Python
by Ian Ozsvald Micha GorelickYour Python code may run correctly, but what if you need it to run faster? This practical book shows you how to locate performance bottlenecks and significantly speed up your code in high-data-volume programs. By explaining the fundamental theory behind design choices, this expanded edition of High Performance Python helps experienced Python programmers gain a deeper understanding of Python's implementation. How do you take advantage of multicore architectures or compilation? Or build a system that scales up beyond RAM limits or with a GPU? Authors Micha Gorelick and Ian Ozsvald reveal concrete solutions to many issues and include war stories from companies that use high-performance Python for GenAI data extraction, productionized machine learning, and more. Get a better grasp of NumPy, Cython, and profilersLearn how Python abstracts the underlying computer architectureUse profiling to find bottlenecks in CPU time and memory usageWrite efficient programs by choosing appropriate data structuresSpeed up matrix and vector computationsProcess DataFrames quickly with Pandas, Dask, and PolarsSpeed up your neural networks and GPU computationsUse tools to compile Python down to machine codeManage multiple I/O and computational operations concurrentlyConvert multiprocessing code to run on local or remote clusters
High Performance Python: Practical Performant Programming for Humans
by Ian Ozsvald Micha GorelickYour Python code may run correctly, but you need it to run faster. Updated for Python 3, this expanded edition shows you how to locate performance bottlenecks and significantly speed up your code in high-data-volume programs. By exploring the fundamental theory behind design choices, High Performance Python helps you gain a deeper understanding of Python’s implementation.How do you take advantage of multicore architectures or clusters? Or build a system that scales up and down without losing reliability? Experienced Python programmers will learn concrete solutions to many issues, along with war stories from companies that use high-performance Python for social media analytics, productionized machine learning, and more.Get a better grasp of NumPy, Cython, and profilersLearn how Python abstracts the underlying computer architectureUse profiling to find bottlenecks in CPU time and memory usageWrite efficient programs by choosing appropriate data structuresSpeed up matrix and vector computationsUse tools to compile Python down to machine codeManage multiple I/O and computational operations concurrentlyConvert multiprocessing code to run on local or remote clustersDeploy code faster using tools like Docker
High Performance Responsive Design: Building Faster Sites Across Devices
by Tom BarkerYes, you can use responsive web design to create high performance, compelling websites. With this practical book, author Tom Barker demonstrates that responsive design is not just a frontend-only approach, but also a philosophy for taking advantage of the entire web stack. Responsive design patterns and anti-patterns, derived from heavily used real-world sites, are guiding principles throughout the book.Ideal for frontend-focused web developers, this book shows you how to incorporate responsiveness and performance into your project plan, use Node.js for device-specific functionality on the backend, and write automated tests for a continuous integration environment. You'll explore many useful tools and responsive frameworks, and gain useful insights from Barker's own experience with responsive design along the way.Get a primer on web performance concepts, web runtime performance, and performance tracking toolsWrite functionality with Node.js that serves up a device-specific experience to the clientExplore client-side solutions, such as lazy loading entire sections of a page--including images, styling, and contentValidate service level agreements (SLAs) by writing automated tests with PhantomJSExamine several responsive frameworks, including the author's server-side framework, Ripple
High Performance SQL Server
by Benjamin NevarezDesign and configure SQL Server instances and databases in support of high-throughput applications that are mission-critical and provide consistent response times in the face of variations in user numbers and query volumes. Learn to configure SQL Server and design your databases to support a given instance and workload. You'll learn advanced configuration options, in-memory technologies, storage and disk configuration, and more, all toward enabling your desired application performance and throughput. Configuration doesn't stop with implementation. Workloads change over time, and other impediments can arise to thwart desired performance. High Performance SQL Server covers monitoring and troubleshooting to aid in detecting and fixing production performance problems and minimizing application outages. You'll learn a variety of tools, ranging from the traditional wait analysis methodology to the new query store, and you'll learn how improving performance is really an iterative process. High Performance SQL Server is based on SQL Server 2016, although most of its content can be applied to prior versions of the product. This book is an excellent complement to performance tuning books focusing on SQL queries, and provides the other half of what you need to know by focusing on configuring the instances on which mission-critical queries are executed. Covers SQL Server instance-configuration for optimal performance Helps in implementing SQL Server in-memory technologies Provides guidance toward monitoring and ongoing diagnostics What You Will Learn Understand SQL Server's database engine and how it processes queries Configure instances in support of high-throughput applications Provide consistent response times to varying user numbers and query volumes Design databases for high-throughput applications with focus on performance Record performance baselines and monitor SQL Server instances against them Troubleshot and fix performance problems Who This Book Is For SQL Server database administrators, developers, and data architects. The book is also of use to system administrators who are managing and are responsible for the physical servers on which SQL Server instances are run.
High Performance SQL Server: Consistent Response for Mission-Critical Applications
by Benjamin NevarezDesign and configure SQL Server instances and databases in support of high-throughput, mission-critical applications providing consistent response times in the face of variations in numbers of users and query volumes. In this new edition, with over 100 pages of additional content, every original chapter has been updated for SQL Server 2019, and the book also includes two new chapters covering SQL Server on Linux and Intelligent Query Processing. This book shows you how to configure SQL Server and design your databases to support a given instance and workload. You will learn advanced configuration options, in-memory technologies, storage and disk configuration, and more, all aimed toward enabling your desired application performance and throughput. Configuration doesn’t stop with implementation. Workloads change over time, and other impediments can arise to thwart desired performance. High Performance SQL Server covers monitoring and troubleshooting to aid you in detecting and fixing production performance problems and minimizing application outages. You will learn about a variety of tools, ranging from the traditional wait analysis methodology to the query store or indexing, and you will learn how improving performance is an iterative process. This book is an excellent complement to query performance tuning books and provides the other half of what you need to know by focusing on configuring the instances on which mission-critical queries are executed.What You Will LearnUnderstand SQL Server's database engine and how it processes queriesConfigure instances in support of high-throughput applicationsProvide consistent response times to varying user numbers and query volumesDesign databases for high-throughput applications with focus on performanceRecord performance baselines and monitor SQL Server instances against themTroubleshot and fix performance problemsWho This Book Is ForSQL Server database administrators, developers, and data architects. The book is also of use to system administrators who are managing and are responsible for the physical servers on which SQL Server instances are run.
High Performance Simulation for Industrial Paint Shop Applications
by Robert Wille Kevin VermaThis book describes the current state of the art for simulating paint shop applications, their advantages and limitations, as well as corresponding high-performance computing (HPC) methods utilized in this domain. The authors provide a comprehensive introduction to fluid simulations, corresponding optimization methods from the HPC domain, as well as industrial paint shop applications. They showcase how the complexity of these applications bring corresponding fluid simulation methods to their limits and how these shortcomings can be overcome by employing HPC methods. To that end, this book covers various optimization techniques for three individual fluid simulation techniques, namely grid-based methods, volumetric decomposition methods, and particle-based methods.
High Performance Spark: Best Practices for Scaling and Optimizing Apache Spark
by Holden Karau Rachel WarrenApache Spark is amazing when everything clicks. But if you haven’t seen the performance improvements you expected, or still don’t feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources.Ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications, this book describes techniques that can reduce data infrastructure costs and developer hours. Not only will you gain a more comprehensive understanding of Spark, you’ll also learn how to make it sing.With this book, you’ll explore:How Spark SQL’s new interfaces improve performance over SQL’s RDD data structureThe choice between data joins in Core Spark and Spark SQLTechniques for getting the most out of standard RDD transformationsHow to work around performance issues in Spark’s key/value pair paradigmWriting high-performance Spark code without Scala or the JVMHow to test for functionality and performance when applying suggested improvementsUsing Spark MLlib and Spark ML machine learning librariesSpark’s Streaming components and external community packages
High Performance Vision Intelligence: Recent Advances (Studies in Computational Intelligence #913)
by Aparajita Nanda Nisha ChaurasiaThis book focuses on the challenges and the recent findings in vision intelligence incorporating high performance computing applications. The contents provide in-depth discussions on a range of emerging multidisciplinary topics like computer vision, image processing, artificial intelligence, machine learning, cloud computing, IoT, and big data. The book also includes illustrations of algorithms, architecture, applications, software systems, and data analytics within the scope of the discussed topics. This book will help students, researchers, and technology professionals discover latest trends in the fields of computer vision and artificial intelligence.
High Performance Visualization: Enabling Extreme-Scale Scientific Insight (Chapman & Hall/CRC Computational Science)
by Hank Childs E. Wes Bethel Charles HansenVisualization and analysis tools, techniques, and algorithms have undergone a rapid evolution in recent decades to accommodate explosive growth in data size and complexity and to exploit emerging multi- and many-core computational platforms. High Performance Visualization: Enabling Extreme-Scale Scientific Insight focuses on the subset of scientifi
High Performance Web Sites: Essential Knowledge for Front-End Engineers
by Steve SoudersWant your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines.The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process.Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:Make Fewer HTTP RequestsUse a Content Delivery NetworkAdd an Expires HeaderGzip ComponentsPut Stylesheets at the TopPut Scripts at the BottomAvoid CSS ExpressionsMake JavaScript and CSS ExternalReduce DNS LookupsMinify JavaScriptAvoid RedirectsRemove Duplicates ScriptsConfigure ETagsMake Ajax CacheableIf you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable."If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
High Performance iOS Apps: Optimize Your Code for Better Apps
by Gaurav VaishReady to build mobile apps that out-perform the rest? If you’re an iOS developer with app-building experience, this practical guide provides tips and best practices to help you solve many common performance issues. You’ll learn how to design and optimize iOS apps that deliver a smooth experience even when the network is poor and memory is low.Today’s picky users want fast and responsive apps that don’t hog resources. In this book, author Gaurav Vaish demonstrates methods for writing optimal code from an engineering perspective, using reusable Objective-C code that you can use right away. Up your game and create high-performance native iOS apps that truly stand out from the crowd.Measure key performance indicators—attributes that constitute and affect app performanceWrite efficient apps by minimizing memory and power consumption, and explore options for using available CPU coresOptimize your app’s lifecycle and UI, as well as its networking, data sharing, and security featuresLearn about application testing, debugging and analysis tools, and monitoring your app in the wildCollect data from real users to analyze app usage, identify bottlenecks, and provide fixesUse iOS 9 upgrades to improve your app’s performance
High Performance with Laravel Octane: Learn to fine-tune and optimize PHP and Laravel apps using Octane and an asynchronous approach
by Roberto ButtiExplore tools, techniques, and practices to remove performance bottlenecks and enhance the stability of your Laravel and PHP web applicationsKey FeaturesGet a complete view of what it takes to design and build a high-performing application with OctaneReuse objects across requests and execute application logic asynchronouslyLearn key elements to design and build a performance-optimized and production-ready applicationBook DescriptionLaravel Octane is a very powerful component in the Laravel ecosystem that can help you achieve remarkable app performance. With Laravel Octane, you will find tools (queues, cache, and tables) that facilitate a new asynchronous approach for improving application performance. This book highlights how Laravel Octane works, what steps to take in designing an application from the start, what tools you have at your disposal, and how to set up production environments. It provides complete coverage of the strategies, tools, and best practices to make your apps scalable and performant. This is especially important as optimization is usually the overlooked part in the application development lifecycle. You will explore the asynchronous approach in Laravel and be able to release high-performing applications that have a positive impact on the end-user experience. By the end of this book, you will find yourself designing, developing, and releasing high-performance applications.What you will learnUnderstand the dynamics of the request life cycle in a classic Laravel applicationExplore possibilities with OpenSwoole and Roadrunner and choose the best solution for your applicationAnalyze the potential bottlenecks of a classic web applicationConfigure Laravel Octane with Roadrunner and OpenSwooleImplement functionality using asynchronous mechanisms and run tasks in parallel in the Laravel appPrepare the production environment to host Laravel Octane and its dependenciesUnderstand the pros and cons of applying potential enhancements to your Laravel appWho this book is forThe book is for existing Laravel developers who want to improve their software architecture, from a basic or standard architecture to a more scalable and performant one. Basic knowledge of Laravel fundamentals is required.
High Score & High Heels
by Sonja Ganguin Anna HoblitzDer Games-Markt in Deutschland zählt ca. 26 Millionen Spielerinnen und Spieler. Obwohl in Deutschland somit fast jede dritte Person spielt und mittlerweile fast die Hälfte der Spieler weiblich ist, ist die Games-Industrie stark männerdominiert. Wie jedoch würden Frauen, die in der Computerspiel-Industrie Karriere machen oder gemacht haben, selbst ihren Beruf beschreiben? Bisher ist wenig über ihre Biografien, Karrieren, Einstellungen und Ansichten zur Branche bekannt. Um Antworten auf diese Fragen zu finden, wurden Experteninterviews mit Frauen geführt, die in der Games-Industrie arbeiten. Ziel der Experteninterviews war es, Entwicklungspfade sowie Chancen und Herausforderungen für Frauen in der Games-Branche aus verschiedenen Perspektiven zu beleuchten, um ein umfassendes Verständnis für die einzelnen Facetten zu erlangen.
High Score! Expanded: The Illustrated History of Electronic Games 3rd Edition
by Rusel DeMariaIn this lavishly illustrated full-color retrospective, discover never-before-seen photos that bring to life the people and stories behind the most popular games of all time, including Space Invaders, Pac-Man, Centipede, Donkey Kong, Asteroids, SimCity, Quake, Myst, Tomb Raider, and more. This is the inside scoop on the history, successes, tricks, and even failures of the entire electronic games industry.
High Speed VCSELs for Optical Interconnects
by Alex MutigThe transmission speed of data communication systems is forecast to increase exponentially over the next decade. Development of both Si-based high-speed drivers as well as III-V-semiconductor-based high-speed vertical cavity surface emitting lasers (VCSELs) are prerequisites for future ultrahigh data-rate systems. This thesis presents: - a survey of the present state of the art of VCSELs - a systematic investigation of the various effects limiting present VCSELs - a catalogue of solutions to overcome present limits - detailed progress in modelling, fabricating and testing the currently most advanced VCSELs at the two commercially most important wavelengths.
High Tech Heretic: Why Computers Don't Belong in the Classroom and Other Reflections by a Computer Contrarian
by Clifford StollInteresting analysis of the use and misuse of technology in education.
High Tech Trash: Digital Devices, Hidden Toxics, and Human Health
by Elizabeth GrossmanThe Digital Age was expected to usher in an era of clean production, an alternative to smokestack industries and their pollutants. But as environmental journalist Elizabeth Grossman reveals in this penetrating analysis of high tech manufacture and disposal, digital may be sleek, but it's anything but clean. Deep within every electronic device lie toxic materials that make up the bits and bytes, a complex thicket of lead, mercury, cadmium, plastics, and a host of other often harmful ingredients.High Tech Trash is a wake-up call to the importance of the e-waste issue and the health hazards involved. Americans alone own more than two billion pieces of high tech electronics and discard five to seven million tons each year. As a result, electronic waste already makes up more than two-thirds of the heavy metals and 40 percent of the lead found in our landfills. But the problem goes far beyond American shores, most tragically to the cities in China and India where shiploads of discarded electronics arrive daily. There, they are "recycled"-picked apart by hand, exposing thousands of workers and community residents to toxics.As Grossman notes, "This is a story in which we all play a part, whether we know it or not. If you sit at a desk in an office, talk to friends on your cell phone, watch television, listen to music on headphones, are a child in Guangdong, or a native of the Arctic, you are part of this story."The answers lie in changing how we design, manufacture, and dispose of high tech electronics. Europe has led the way in regulating materials used in electronic devices and in e-waste recycling. But in the United States many have yet to recognize the persistent human health and environmental effects of the toxics in high tech devices. If Silent Spring brought national attention to the dangers of DDT and other pesticides, High Tech Trash could do the same for a new generation of technology's products.
High Tech and High Heels in the Global Economy: Women, Work, and Pink-Collar Identities in the Caribbean
by Carla FreemanHigh Tech and High Heels in the Global Economy is an ethnography of globalization positioned at the intersection between political economy and cultural studies. Carla Freeman's fieldwork in Barbados grounds the processes of transnational capitalism--production, consumption, and the crafting of modern identities--in the lives of Afro-Caribbean women working in a new high-tech industry called "informatics. " It places gender at the center of transnational analysis, and local Caribbean culture and history at the center of global studies. Freeman examines the expansion of the global assembly line into the realm of computer-based work, and focuses specifically on the incorporation of young Barbadian women into these high-tech informatics jobs. As such, Caribbean women are seen as integral not simply to the workings of globalization but as helping to shape its very form. Through the enactment of "professionalism" in both appearances and labor practices, and by insisting that motherhood and work go hand in hand, they re-define the companies' profile of "ideal" workers and create their own "pink-collar" identities. Through new modes of dress and imagemaking, the informatics workers seek to distinguish themselves from factory workers, and to achieve these new modes of consumption, they engage in a wide array of extra income earning activities. Freeman argues that for the new Barbadian pink-collar workers, the globalization of production cannot be viewed apart from the globalization of consumption. In doing so, she shows the connections between formal and informal economies, and challenges long-standing oppositions between first world consumers and third world producers, as well as white-collar and blue-collar labor. Written in a style that allows the voices of the pink-collar workers to demonstrate the simultaneous burdens and pleasures of their work, High Tech and High Heels in the Global Economy will appeal to scholars and students in a wide range of disciplines, including anthropology, cultural studies, sociology, women's studies, political economy, and Caribbean studies, as well as labor and postcolonial studies.
High Throughput Imaging Technology (Advances in Optics and Optoelectronics)
by Yutong Li Zhengjun LiuThis book highlights a comprehensive introduction to high-throughput imaging, with the focus on the principles and methods. High-throughput imaging has become a research trend in the field of optics. It combines fast imaging, super-resolution imaging and large field of view imaging, improving the performance of the imaging system in many aspects. The development of a fast and high-throughput imaging system requires integration of optics, mathematics, programming, and other related science and technology. They bridge the theory and the system and realize the software-hardware integration, finally achieving high-performance imaging. An effective evaluation criterion of high-throughput imaging is the spatio-temporal bandwidth product, which provides guidance for research. The imaging technology with better comprehensive performance is the key target of research. Nowadays, new super-resolution imaging technologies and high-throughput imaging technologies have been emerging one after another, together with a number of new technical indicators. However, the integration and cascade of various technologies is still a very difficult challenge, and different technologies are difficult to be used in combination because of differences in physical space and technical means. Creating an imaging system with fast and high-throughput imaging capability is an urgent research task, which has important economic and social benefits for practical applications such as observing the dynamic (transient) process of large-size targets and on-line detection. High-throughput imaging is one of the major research goals of global research teams in optical imaging. This book summarizes latest research advances and introduces a variety of imaging methods targeting key problems, bringing together new theories and technologies in the aspects of high resolution, large field of view and fast imaging. The book provides a handy reference and systematic handbook for graduate students, researchers, and technicians engaged in the study, research and work in optical imaging.
High Value Manufacturing: Proceedings of the 6th International Conference on Advanced Research in Virtual and Rapid Prototyping, Leiria, Portugal, 1-5 October, 2013
by Miguel Gaspar Flávio Craveiro Helena Maria Coelho da Rocha Terreiro Galha Bártolo Paulo Jorge da Silva Bártolo Nuno Manuel Fernandes Alves Carina Ramos Lina Durão Telma Ferreira Ana Cristina Soares de Lemos António Mário Henriques Pereira Cyril Dos Santos Artur Jorge dos Santos Mateus David Oliveira Elodie Pinto Henrique de Amorim Almeia Inês Sousa João Manuel Matias Pedro Carreira Tiago MarquesHigh Value Manufacturing is the result of the 6th International Conference on Advanced Research in Virtual and Rapid Prototyping, held in Leiria, Portugal, October 2013. It contains current contributions to the field of virtual and rapid prototyping (V&RP) and is also focused on promoting better links between industry and academia. This book contains current contributions to the field of virtual and rapid prototyping (V&RP) and is also focused on promoting better links between industry and academia. It covers a wide range of topics, such as additive and nano manufacturing technologies, biomanufacturing, materials, rapid tooling and manufacturing, CAD and 3D data acquisition technologies, simulation and virtual environments, and novel applications. The book is intended for engineers, designers and manufacturers who are active in the fields of mechanical, industrial and biomedical engineering.
High-Bandwidth Memory Interface
by Chulwoo Kim Junyoung Song Hyun-Woo LeeThis book provides an overview of recent advances in memory interface design at both the architecture and circuit levels. Coverage includes signal integrity and testing, TSV interface, high-speed serial interface including equalization, ODT, pre-emphasis, wide I/O interface including crosstalk, skew cancellation, and clock generation and distribution. Trends for further bandwidth enhancement are also covered.
High-Dimensional Covariance Estimation
by Mohsen PourahmadiMethods for estimating sparse and large covariance matricesCovariance and correlation matrices play fundamental roles in every aspect of the analysis of multivariate data collected from a variety of fields including business and economics, health care, engineering, and environmental and physical sciences. High-Dimensional Covariance Estimation provides accessible and comprehensive coverage of the classical and modern approaches for estimating covariance matrices as well as their applications to the rapidly developing areas lying at the intersection of statistics and machine learning.Recently, the classical sample covariance methodologies have been modified and improved upon to meet the needs of statisticians and researchers dealing with large correlated datasets. High-Dimensional Covariance Estimation focuses on the methodologies based on shrinkage, thresholding, and penalized likelihood with applications to Gaussian graphical models, prediction, and mean-variance portfolio management. The book relies heavily on regression-based ideas and interpretations to connect and unify many existing methods and algorithms for the task.High-Dimensional Covariance Estimation features chapters on:Data, Sparsity, and RegularizationRegularizing the EigenstructureBanding, Tapering, and ThresholdingCovariance MatricesSparse Gaussian Graphical ModelsMultivariate RegressionThe book is an ideal resource for researchers in statistics, mathematics, business and economics, computer sciences, and engineering, as well as a useful text or supplement for graduate-level courses in multivariate analysis, covariance estimation, statistical learning, and high-dimensional data analysis.
High-Dimensional Covariance Matrix Estimation: An Introduction to Random Matrix Theory (SpringerBriefs in Applied Statistics and Econometrics)
by Aygul ZagidullinaThis book presents covariance matrix estimation and related aspects of random matrix theory. It focuses on the sample covariance matrix estimator and provides a holistic description of its properties under two asymptotic regimes: the traditional one, and the high-dimensional regime that better fits the big data context. It draws attention to the deficiencies of standard statistical tools when used in the high-dimensional setting, and introduces the basic concepts and major results related to spectral statistics and random matrix theory under high-dimensional asymptotics in an understandable and reader-friendly way. The aim of this book is to inspire applied statisticians, econometricians, and machine learning practitioners who analyze high-dimensional data to apply the recent developments in their work.
High-Dimensional and Low-Quality Visual Information Processing
by Yue DengThis thesis primarily focuses on how to carry out intelligent sensing and understand the high-dimensional and low-quality visual information. After exploring the inherent structures of the visual data, it proposes a number of computational models covering an extensive range of mathematical topics, including compressive sensing, graph theory, probabilistic learning and information theory. These computational models are also applied to address a number of real-world problems including biometric recognition, stereo signal reconstruction, natural scene parsing, and SAR image processing.
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
by Purna VirjiCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.