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Infectious Disease Informatics: Syndromic Surveillance for Public Health and Bio-Defense (Integrated Series in Information Systems #21)
by Daniel Zeng Hsinchun Chen Ping YanComputer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance. Infectious Disease Informatics: Syndromic Surveillance for Public Health and Bio-Defense is an in-depth monograph that analyzes and evaluates the outbreak modeling and detection capabilities of existing surveillance systems under a unified framework, and presents the first book-length coverage of the subject from an informatics-driven perspective. Individual chapters consider the state of the art, including the facilitation of data collection, sharing and transmission; a focus on various outbreak detection methods; data visualization and information dissemination issues; and system assessment and other policy issues. Eight chapters then report on several real-world case studies, summarizing and comparing eight syndromic surveillance systems, including those that have been adopted by many public health agencies (e.g., RODS and BioSense). The book concludes with a discussion of critical issues and challenges, with a look to future directions. This book is an excellent source of current information for researchers in public health and IT. Government public health officials and private-sector practitioners in both public health and IT will find the most up-to-date information available, and students from a variety of disciplines, including public health, biostatistics, information systems, computer science, and public administration and policy will get a comprehensive look at the concepts, techniques, and practices of syndromic surveillance.
Infectious Disease Informatics and Biosurveillance
by Mark Thurmond Daniel Zeng Carlos Castillo-Chavez Hsinchun Chen William B. LoberThis book on Infectious Disease Informatics (IDI) and biosurveillance is intended to provide an integrated view of the current state of the art, identify technical and policy challenges and opportunities, and promote cross-disciplinary research that takes advantage of novel methodology and what we have learned from innovative applications. This book also fills a systemic gap in the literature by emphasizing informatics driven perspectives (e.g., information system design, data standards, computational aspects of biosurveillance algorithms, and system evaluation). Finally, this book attempts to reach policy makers and practitioners through the clear and effective communication of recent research findings in the context of case studies in IDI and biosurveillance, providing "hands-on" in-depth opportunities to practitioners to increase their understanding of value, applicability, and limitations of technical solutions. This book collects the state of the art research and modern perspectives of distinguished individuals and research groups on cutting-edge IDI technical and policy research and its application in biosurveillance. The contributed chapters are grouped into three units. Unit I provides an overview of recent biosurveillance research while highlighting the relevant legal and policy structures in the context of IDI and biosurveillance ongoing activities. It also identifies IDI data sources while addressing information collection, sharing, and dissemination issues as well as ethical considerations. Unit II contains survey chapters on the types of surveillance methods used to analyze IDI data in the context of public health and bioterrorism. Specific computational techniques covered include: text mining, time series analysis, multiple data streams methods, ensembles of surveillance methods, spatial analysis and visualization, social network analysis, and agent-based simulation. Unit III examines IT and decision support for public health event response and bio-defense. Practical lessons learned in developing public health and biosurveillance systems, technology adoption, and syndromic surveillance for large events are discussed. The goal of this book is to provide an understandable interdisciplinary IDI and biosurveillance reference either used as a standalone textbook or reference for students, researchers, and practitioners in public health, veterinary medicine, biostatistics, information systems, computer science, and public administration and policy.
The Infernal City: An Elder Scrolls Novel
by Greg KeyesFour decades after the Oblivion Crisis, Tamriel is threatened anew by an ancient and all-consuming evil. It is Umbriel, a floating city that casts a terrifying shadow-for wherever it falls, people die and rise again. And it is in Umbriel's shadow that a great adventure begins, and a group of unlikely heroes meet. A legendary prince with a secret. A spy on the trail of a vast conspiracy. A mage obsessed with his desire for revenge. And Annaig, a young girl in whose hands the fate of Tamriel may rest . . . .Based on the award-winning The Elder Scrolls, The Infernal City is the first of two exhilarating novels following events that continue the story from The Elder Scrolls IV: Oblivion, named 2006 Game of the Year.From the Trade Paperback edition.
Infinispan Data Grid Platform
by Manik Surtani Francesco MarchioniBy following a simple ticket booking example, you will learn how to use each of Infinispan's features in the real-world. Lots of practical examples and screenshots help you to get to grips with Infinispan quickly and easily..This book is for Enterprise developers and architects who want to use a distributed caching and data grid solution. You should have programming knowledge of Java and a general familiarity with concepts like data caching and clustering.
Infinispan Data Grid Platform Definitive Guide
by Wagner Roberto SantosThis practical guide is intended for those who want to learn how to build extremely scalable applications. This book is easy to read and is aimed at Java enterprise developers with a solid knowledge of Java. However, no previous coding experience with Infinispan is required.
Infinite Animation: The Life and Work of Adam Beckett
by Pamela Taylor TurnerThis book examines the life and animated art of the late Adam K. Beckett. Beckett is known for his six award-winning animations, made between the years 1972-1975, that were ground-breaking at the time and that continue to influence artists today. He is also recognized for his contributions to the first Star Wars movie, as he was head of the animation and rotoscoping area. Beckett was a shooting star during a critical time of change; an innovative genius as well as a unique and compelling character. His life and work illuminates significant social and cultural changes of that time: the emerging independent animation movement of the 1970s in the United States; the rebirth of the visual effects industry; the intersection of animation with newly developed video imaging and computer graphics; and the intense Cultural Revolution that occurred in the 1960s. Beckett’s work in animation and effects was pioneering. His premature death cemented his mythic reputation as a larger than life artist and personality. Key Features: A comprehensive biography of Adam Beckett, based on original research Photographs of and drawings by Beckett that are not yet published or available Critical look at his six primary films that include insight into his techniques and process Insight into the re-emerging visual effects field, through Beckett's work at Robert Abel and Associations and Industrial Light and Magic The emergence of a "golden age" of independent animation in the United States Key Features A comprehensive biography of Adam Beckett, based on original research Photographs of and drawings by Beckett that are not yet published or available Critical look at his six primary films that include insight into his techniques and process Insight into the re-emergin visual effects field, through Beckett's work at Robert Abel and Associations and Industrial Light and Magic The emergence of a "golden age" of independent animation in the United States
Infinite Dimensional Analysis, Quantum Probability and Applications: QP41 Conference, Al Ain, UAE, March 28–April 1, 2021 (Springer Proceedings in Mathematics & Statistics #390)
by Luigi Accardi Farrukh Mukhamedov Ahmed Al RawashdehThis proceedings volume gathers selected, peer-reviewed papers presented at the 41st International Conference on Infinite Dimensional Analysis, Quantum Probability and Related Topics (QP41) that was virtually held at the United Arab Emirates University (UAEU) in Al Ain, Abu Dhabi, from March 28th to April 1st, 2021. The works cover recent developments in quantum probability and infinite dimensional analysis, with a special focus on applications to mathematical physics and quantum information theory. Covered topics include white noise theory, quantum field theory, quantum Markov processes, free probability, interacting Fock spaces, and more. By emphasizing the interconnection and interdependence of such research topics and their real-life applications, this reputed conference has set itself as a distinguished forum to communicate and discuss new findings in truly relevant aspects of theoretical and applied mathematics, notably in the field of mathematical physics, as well as an event of choice for the promotion of mathematical applications that address the most relevant problems found in industry. That makes this volume a suitable reading not only for researchers and graduate students with an interest in the field but for practitioners as well.
The Infinite Machine: How an Army of Crypto-Hackers Is Building the Next Internet with Ethereum
by Camila RussoWritten with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it.Everyone has heard of Bitcoin, but few know about the second largest cryptocurrency, Ethereum, which has been heralded as the "next internet."The story of Ethereum begins with Vitalik Buterin, a supremely gifted nineteen-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer.The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform—an infinitely adaptable foundation for experimentation and new applications—has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team’s effort to get the Ethereum platform to scale so it can eventually be accessible to the masses.Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud—turning some into millionaires and others into felons—and revolutionize our ideas about money.
Infinite Possibility: Creating Customer Value on the Digital Frontier
by B. Joseph Pine II Kim C. KornIn 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences-- memorable events that engage people in inherently personal ways. We're now deep into this Experience Economy. But the physical world, bounded as it is by matter, space, and time, offers limited opportunities for creating experiences. Digital technology, on the other hand, offers limitless opportunities--you can create anything you want with immaterial bits, in virtual places, without the constraints of linear time. Which is precisely the problem. How do you make sense of and sort through such infinite possibility? What kinds of experiences can you create? Which ones should you offer? In Infinite Possibility, Pine and coauthor Kim Korn provide a profound new tool geared to the task of exploring what they call the cosmos incogniti of the digital frontier, the unknown worlds out there to be discovered, explored, and exploited. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative compa- nies operate within and across each realm to create extraordinary customer value. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension--you play by moving your own body. Or new apps that, when you point your smartphone camera at a real street, lay digital information about the scene over the image. Follow Pine and Korn out onto the digital frontier to discover the opportunities that abound for your business.
Infinite Reality: The Hidden Blueprint of Our Virtual Lives
by Jim Blascovich Jeremy Bailenson“Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.”—Douglas Rushkoff, author of Program or Be ProgrammedCan our brains recognize where "reality" ends and "virtual" begins? Where will technology lead us in five, fifty, or five hundred years? An unrivaled guide to our digital future that has been cited by the Supreme Court, Infinite Reality is a mind-bending "journey through the virtual universe" (Wall Street Journal). Jim Blascovich and Jeremy Bailenson, two pioneering authorities, explore the profound potential of emerging technologies and reveal how our brains behave in digital worlds.Along the way, Bailenson and Blascovich examine the timeless philosophical questions of the self and "reality" that arise through the digital experience; explain how virtual reality's latest and future forms—including immersive video games and social-networking sites—will soon be seamlessly integrated into our lives; show the many surprising practical applications of virtual reality, from education and medicine to sex and warfare; and probe further-off possibilities like "total personality downloads" that would allow your great-great-grandchildren to have a conversation with "you" a century or more after your death.Equally fascinating, farsighted, and profound, Infinite Reality is an essential guide to our virtual future, where the experience of being human will be deeply transformed.
The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution
by Irena Cronin Robert Scoble Steve WozniakA compelling and insightful look at the future of Spatial Computing, and how this cutting-edge technology is changing the way we do business across seven primary industries, and what it means for humanity as a whole. Key Features Discover how Spatial Computing is changing the face of technology Get a roadmap for the disruptions caused by Spatial Computing and how it will affect seven major industries Gain insights about the past, present, and future of technology from the world's leading experts and innovators Book Description What is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it? In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term. The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase. What you will learn Look back at historical paradigms that changed the face of technology Consider how Spatial Computing could be the new technology that changes our lives See how Virtual and Augmented Reality will change the way we do healthcare Learn how Spatial Computing technology will lead to fully automated transportation Think about how Spatial Computing will change the manufacturing industry Explore how finance and retail are going to be impacted through Spatial Computing devices Hear accounts from industry experts on what they expect Spatial Computing to bring to their sectors Who this book is for The Infinite Retina is for anyone interested in the future of technology and how Augmented Reality and Spatial Computing (among other developments) will affect both businesses and the individual.
The Infinite Retina: Spatial Computing, Augmented and Mixed Reality and the next tech revolution
by null Irena Cronin null Robert ScobleInsightful look at the current applications and future of Spatial Computing, and how this cutting-edge technology is changing the way we do business across seven primary industries, and what it means for humanity. This new edition includes what the impact of Generative AI and Apple Vision Pro, Meta Quest is on Spatial Computing, as well as substantial updates to existing chapters.Key FeaturesDiscover how Spatial Computing is changing the face of technologyUnderstand how Generative AI and the Apple Vision Pro impact Spatial ComputingGet a roadmap for the disruptions caused by Spatial Computing and how it will affect seven major industriesGain insights about the past, present, and future of technology from the world's leading experts and innovatorsBook DescriptionWhat is Spatial Computing and why is everyone from Tesla, Apple, and Meta investing heavily in it? Irena Cronin and Robert Scoble answer that question to help you understand where Spatial Computing - an augmented reality where humans and machines can interact in a physical space - came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence - Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights from leading experts, industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in the medium term and what it could mean for humanity in the long term. This new second edition has many substantial updates, including two new chapters on the relevance of Generative AI to Spatial Computing and a new chapter on the impact of the Apple Vision Pro. Each existing chapter has been updated to have the most current information and commentary.What you will learnLook back at historical paradigms that changed the face of technologyHow Spatial Computing could change our livesHow Generative AI and the Apple Vision Pro impacts Spatial ComputingHow Virtual and Augmented Reality will change the way we do healthcareHow Spatial Computing will lead to fully automated transportationHow Spatial Computing will change the manufacturing industryHow finance and retail are going to be impacted throughHear from industry experts on what Spatial Computing brings to their sectorsWho this book is forThe Infinite Retina is for anyone interested in the future of technology and how Augmented Reality and Spatial Computing (among other developments) will affect both businesses and the individual.
Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion
by Pavithra K. Mehta Suchitra Shenoy&“A must-read for anyone interested in leadership, service, and the building of institutions that release the best energies of the human spirit.&” —Jacqueline Novogratz, New York Times-bestselling author When a crippling disease shattered his lifelong ambition, Dr. V (Venkataswamy) chose an impossible new dream: to cure the world of blindness. The tiny clinic he founded in India defied conventional business logic and is now the largest provider of eye care on the planet. At Aravind, patients choose whether to pay or not. Millions are treated for free, yet the organization remains stunningly self-reliant. Serving everyone from penniless farmers to the president, it delivers world-class outcomes at less than a hundredth of what similar services cost in advanced nations. Its model is emulated by organizations everywhere from Rwanda to San Francisco.Infinite Vision uncovers the radical principles behind Aravind&’s baffling success. Charged with profound insights and stories, it draws readers to the heart of Dr. V&’s selfless vision, proving how choices that seem quixotic can, when executed with compassion and integrity, yield incredible results—results that can light the eyes of millions.&“Reveals the power of a model that combines business discipline with compassion. May the wisdom of Dr. V and Aravind shared here inspire many such initiatives for the wellbeing of future generations.&” —Muhammad Yunus, Nobel Peace Prize Laureate, Founder, Grameen Bank&“Aravind may be a case study for MBA students, and a model social business, but to me this book told a story, with elegance, clarity and intimacy.&” —Fred de Sam Lazaro, PBS NewsHour&“In the world of blindness Dr. V has performed a miracle.&” —Ram Dass, author of Be Here Now
Influence and Behavior Analysis in Social Networks and Social Media (Lecture Notes in Social Networks)
by Mehmet Kaya Reda AlhajjThis timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified.The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.
Influence Empire: The Story of Tencent and China’s Tech Ambition
by Lulu Chen'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StorePRE-ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.__________Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change. -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power
Influence Empire: Shortlisted for the FT Business Book of 2022
by Lulu ChenA fascinating behind-the-scenes look at one of the worlds biggest tech companies.In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reporter Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.(P) 2022 Hodder & Stoughton Limited
Influence from Abroad
by Danny Hayes Matt GuardinoIn Influence from Abroad, Danny Hayes and Matt Guardino show that United States public opinion about American foreign policy can be shaped by foreign leaders and representatives of international organizations. By studying news coverage, elite debate, and public opinion prior to the Iraq War, the authors demonstrate that U. S. media outlets aired and published a significant amount of opposition to the invasion from official sources abroad, including British, French, and United Nations representatives. In turn, these foreign voices - to which millions of Americans were exposed - drove many Democrats and independents to signal opposition to the war, even as domestic elites supported it. Contrary to conventional wisdom that Americans care little about the views of foreigners, this book shows that international officials can alter domestic public opinion, but only when the media deem them newsworthy. Their conclusions raise significant questions about the democratic quality of United States foreign policy debates.
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech)
by Danny Brown Sam Fiorella<p>Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. <p>By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins.</p>
The Influence of Delay on Cloud Gaming Quality of Experience (T-Labs Series in Telecommunication Services)
by Saeed Shafiee SabetThis book provides an understanding of the impact of delay on cloud gaming Quality of Experience (QoE) and proposes techniques to compensate for this impact, leading to a better gaming experience when there are network delays. The author studies why some games in the cloud are more delay sensitive than others by identifying game characteristics influencing a user's delay perception and predicting the gaming QoE degraded by the delay. The author also investigates the impact of jitter and serial-position effects on gaming QoE and delay. Using the insight gained, the author presents delay compensation techniques that can mitigate the negative influence of delay on gaming QoE that use the game characteristics to adapt the games.
The Influence of Technology on Social Network Analysis and Mining
by Arno H.P. Reuser Gerhard Wagner Jon Rokne Tansel ÖzyerThe study of social networks was originated in social and business communities. In recent years, social network research has advanced significantly; the development of sophisticated techniques for Social Network Analysis and Mining (SNAM) has been highly influenced by the online social Web sites, email logs, phone logs and instant messaging systems, which are widely analyzed using graph theory and machine learning techniques. People perceive the Web increasingly as a social medium that fosters interaction among people, sharing of experiences and knowledge, group activities, community formation and evolution. This has led to a rising prominence of SNAM in academia, politics, homeland security and business. This follows the pattern of known entities of our society that have evolved into networks in which actors are increasingly dependent on their structural embedding General areas of interest to the book include information science and mathematics, communication studies, business and organizational studies, sociology, psychology, anthropology, applied linguistics, biology and medicine.
Influencer: The Science Behind Swaying Others
by T. Bettina Cornwell Helen KatzThe influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Influencer: The Science Behind Swaying Others
by T. Bettina Cornwell Helen KatzThe influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Influencer: Building Your Personal Brand in the Age of Social Media
by Brittany Hennessy“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
The Influencer Code: How to Unlock the Power of Influencer Marketing
by Amanda RussellThe Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age
by Ryan Williams<p>Reinvent yourself and grow radical influence. <p>What if you got heard, and became visible in a seemingly noisy online world from day #1 of your new idea? Imagine yourself having a worldwide influence in your industry, profession, or life. What if you could grow universal influence and drive winning collaborations? <p>Ryan Williams is a former standup comedian, author, and podcast host, who for the last three years, on Stories From The Influencer Economy podcast, he interviewed over 100 influencers who have built ideas online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill, Kevin Kelly and many others. In "The Influencer Economy" he explains how influence is a learned and acquired skill and how your influence can be honed and crafted over time. Williams answers the question: what are the secrets to grow your influence?</p>