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MariaDB Essentials
by Federico Razzoli Emilien KenlerQuickly get up to speed with MariaDB--the leading, drop-in replacement for MySQL, through this practical tutorialAbout This BookGet to know the basic SQL queries so you can quickly start using MariaDBTake control of your data through the advanced features of MariaDBExploit the full potential of MariaDB's exclusive features through quick, practical examplesWho This Book Is ForIf you don't know the SQL language, but you want to quickly jump into the SQL world and learn how to use MariaDB, or if you already know how to use MySQL but you want to go further, then this book is ideal for you.What You Will LearnInstall and configure MariaDBCreate databases, tables, and indexesImport and export data from and to external filesWork with views and virtual columnsCreate, read, update, and delete records in your databaseUse dynamic columnsSet up a powerful full-text search systemAccess your external data from MariaDB through the CONNECT engineIn DetailThis book will take you through all the nitty-gritty parts of MariaDB, right from the creation of your database all the way to using MariaDB's advanced features.At the very beginning, we show you the basics, that is, how to install MariaDB. Then, we walk you through the databases and tables of MariaDB, and introduce SQL in MariaDB. You will learn about all the features that have been added in MariaDB but are absent in MySQL.Moving on, you'll learn to import and export data, views, virtual columns, and dynamic columns in MariaDB. Then, you'll get to grips with full-text searches and queries in MariaDb. You'll also be familiarized with the CONNECT storage engine. At the end of the book, you'll be introduced to the community of MariaDB.Style and approachThis is a complete guide that uses concrete examples to help you understand and exploit the full potential of MariaDB.
MariaDB High Performance
by Pierre MavroThis book is aimed at system administrators/architects or DBAs who want to learn more about how to grow their current infrastructure to support larger traffic. Before beginning with this book, we expect you to be well-practiced with MySQL/MariaDB for common usage. You will be able to get a grasp quickly if you are comfortable with learning and building large infrastructures for MariaDB using Linux.
Marine Navigation and Safety of Sea Transportation: Maritime Transport & Shipping
by Adam Weintrit Tomasz NeumannThe TransNav 2013 Symposium held at the Gdynia Maritime University, Poland in June 2013 has brought together a wide range of participants from all over the world. The program has offered a variety of contributions, allowing to look at many aspects of the navigational safety from various different points of view. Topics presente
Marine Navigation and Safety of Sea Transportation: STCW, Maritime Education and Training (MET), Human Resources and Crew Manning, Maritime Policy, Logistics and Economic Matters
by Adam Weintrit Tomasz NeumannThe TransNav 2013 Symposium held at the Gdynia Maritime University, Poland in June 2013 has brought together a wide range of participants from all over the world. The program has offered a variety of contributions, allowing to look at many aspects of the navigational safety from various different points of view. Topics presente
Maritime Autonomous Surface Ships: Three Dimensions of Effective Implementation (WMU Studies in Maritime Affairs #11)
by Chong-Ju Chae Raphael BaumlerThis book covers MASS regulation, technology, and policy. MASS development began with the realization of the 4th industrial revolution technologies such as big data, AI, IoT, and communication, which were also linked to technological development in the maritime field. However, it is still unclear how MASS will operate. This book is divided into three parts: MASS regulation, technology, and policy, and explains each part in detail. Part I “MASS regulation and safety” deals with IMO works for MASS, including IMO MASS RSE results which has been finished in 2021. In addition, the United Nations Convention on the Law of the Sea (UNCLOS), one of the most important international conventions to be considered for MASS operation, will be dealt with and various safety considerations will be explained in detail. Through this, this book explains in detail the regulatory considerations and safety considerations for MASS. In particular, the gaps and themes identified in IMO MASS RSE and the priority discussion needs are explained, and based on this, the development of a goal-based non-mandatory MASS code currently in progress is discussed. UNCLOS is a convention like the blueprint of the IMO Conventions, and it is very important to understand and meet the requirements of UNCLOS for the operation of MASS. Therefore, this book provides a detailed explanation of the application of UNCLOS. In particular, UNCLOS Article 94 would be a very important consideration. Also, this book covers COLREGs and technologies for MASS operations.
Maritime Informatics (Progress in IS)
by Robert Ward Richard T. Watson Mikael Lind Michalis MichaelidesThis first book on Maritime Informatics describes the potential for Maritime Informatics to enhance the shipping industry. It examines how decision making in the industry can be improved by digital technology, and introduces the technology required to make Maritime Informatics a distinct and valuable discipline. Based on participating in EU funded research over the last six years to improve the shipping industry, the editors stipulate that there is a need for the new discipline of Maritime Informatics, which studies the application of information systems to increasing the efficiency, safety, and ecological sustainability of the world’s shipping industry. This book examines competition and collaboration between shipping companies, and also companies who serve shipping needs, such as ports and terminals. Practical examples from leading experts give the reader real world examples for better understanding.
Maritime Infrastructure for Energy Management and Emission Reduction Using Digital Transformation (Studies in Infrastructure and Control)
by Mahmoud Elsisi Noorman Rinanto Chun-Lien SuThis book offers a comprehensive exploration of how digital transformation can revolutionize maritime infrastructure for enhanced energy management and emission reduction. As global industries strive to meet stringent environmental regulations and sustainability goals, the maritime sector faces significant challenges in reducing its carbon footprint and optimizing energy consumption. Through a systematic analysis of digital technologies such as IoT, artificial intelligence, and digital twins, this book delves into practical applications that enable real-time monitoring, predictive maintenance, and efficient energy use across maritime operations. Key topics include the integration of renewable energy sources, cybersecurity considerations in digital maritime systems, and case studies highlighting successful implementations of digital strategies. The regulatory framework governing emissions and energy management in maritime operations is also addressed, alongside future trends and innovations shaping the industry’s sustainable evolution. This book is essential reading for maritime professionals, researchers, policymakers, and academics seeking to understand the transformative potential of digital technologies in addressing environmental challenges and driving operational efficiency within maritime infrastructure.
Maritime Security: Protection of Marinas, Ports, Small Watercraft, Yachts, and Ships
by Ph.D, Daniel BennyIn a time when threats against the maritime community have never been greater, Maritime Security: Protection of Marinas, Ports, Small Watercraft, Yachts, and Ships provides a single, comprehensive source of necessary information for understanding and preventing or reducing threats to the maritime community.The book defines what comprises the mariti
Maritime Systems, Transport and Logistics I: Safety and Efficiency of Operation (Studies in Systems, Decision and Control #580)
by Artur Zaporozhets Oleksiy Melnyk Oleg OnishchenkoThis book presents a comprehensive analysis of the safe operation of maritime transportation, focusing on the integration of advanced methodologies and frameworks to improve safety and efficiency. The book covers a wide range of topics, including the application of formal safety assessment (FSA), the influence of human factors in risk management, and the use of project-oriented approaches in the management of maritime operations. Synthesizing existing knowledge with innovative practices, valuable insights into safety-related problems and solutions in the maritime industry are offered, serving as an essential resource for maritime transportation professionals, researchers, and policymakers, contributing to the development of safer and more efficient maritime transportation systems. It addresses critical aspects of maritime transportation security and offers an integrated approach that combines traditional security methodologies with advanced technologies and risk management strategies. Each chapter addresses a different aspect of maritime safety, from assessing navigational risks and human factors to implementing advanced management systems and evaluating environmental performance. The book emphasizes the importance of a holistic approach in which technical, operational, and human elements are harmoniously combined to reduce risks and improve the overall safety of maritime operations. Addressing both theoretical and practical issues, this work has the potential to make a significant contribution to the field by providing essential guidance for those involved in maritime safety, from ship operators and engineers to regulators and academic researchers. It highlights the changing landscape of maritime transportation, where safety is paramount, and the need for continuous improvement through rigorous analysis and innovative solutions.
Maritime Wideband Communication Networks
by Xuemin Sherman Shen Tingting YangThis Springer Brief covers emerging maritime wideband communication networks and how they facilitate applications such as maritime distress, urgency, safety and general communications. It provides valuable insight on the data transmission scheduling and protocol design for the maritime wideband network. This brief begins with an introduction to maritime wideband communication networks including the architecture, framework, operations and a comprehensive survey on current developments. The second part of the brief presents the resource allocation and scheduling for video packet transmission with a goal of maximizing the weights of uploaded video packets. Finally, an energy and content aware scheduling scheme is proposed for the most efficient vessel packet throughput. Based on the real ship route traces obtained from the navigation software BLM-Ship, simulation results demonstrate the viability of the proposed schemes. Conclusions and further research directions are discussed. Maritime Wideband Communication Networks: Video Transmission Scheduling is a valuable tool for researchers and professionals working in wireless communications and networks. Advanced-level students studying computer science and electrical engineering will also find the content valuable.
Marke und digitale Medien: Der Wandel des Markenkonzepts im 21. Jahrhundert
by Stefanie Dänzler Thomas HeunDie Autoren dieses Buches diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher Disziplinen stellen ihre Forschungserkenntnisse zur Markentheorie dar, und namhafte Praktiker geben Empfehlungen, wie man den aus der Digitalisierung resultierenden Herausforderungen begegnen kann. Denn mit den digitalen Medienangeboten, Übertragungswegen und Endgeräten entstehen immer neue Möglichkeiten der Kommunikation und Interaktion mit den Rezipienten. So kommt es zu einem fundamentalen Medienwandel, der Marken zwingt, sich den digitalen Veränderungen anzupassen. Diese erweiterte Medienlandschaft bietet Marken für ihre Entwicklung, Kommunikation und Distribution neue Möglichkeiten und Chancen. Neben den operativen Herausforderungen stellt sich zunehmend die Frage nach theoretischen Erklärungsansätzen für die Entwicklung und Führung von Marken im digitalen Zeitalter. Das Buch richtet sich an Markenmanager, Produktmanager, Marketingforscher und Werbefachleute, aber auch Dozierende und Studierende der Marketing-, Kommunikations-, Medien- und Sozialwissenschaften lesen es mit Gewinn.In der zweiten Auflage wurden alle Beiträge überarbeitet, neue Beiträge zu den Themen digitale Innovation, Ideenbewertung, Herausforderungen der Markenführung. Big Data und Herausforderungen des Markenmanagements sind hinzugekommen.Der InhaltGrundlagen des Markenkonzepts im 21. JahrhundertsStrategische MarkenführungMarke & DesignSocial MediaEmpirische Studien zur Markenführung
Marken im Metaverse: Chancen und Risiken. Best and Worst Cases. Herausforderungen und Lösungen (essentials)
by Dominik Griese Tom Inden-LohmarDieses essential zeigt, wie strategisch und konzeptionell ein Markenauftritt im Metaverse entwickelt werden muss und was es dafür braucht. Die Vorgehensweise wird an vier realen Beispielen konkret illustriert. Kaum ein Thema wird gerade so kontrovers wie das Web 3.0 und seine Metaversen diskutiert. Täglich wächst die Zahl der Publikationen, Veranstaltungen und Produkte, die sich damit beschäftigen sowie auch die Zahl der Unternehmen, die auf keinen Fall den abfahrenden Zug verpassen wollen. Mindestens genauso groß ist aber die Zahl derer, die das Ganze für sinnlos ausgegebenes Marketingbudget halten. Es wird Zeit, Licht ins Dunkel der unendlichen Weiten des Web 3.0 zu bringen, Grundlagen und Begriffe zu erklären, Wege und Chancen aufzuzeigen, aber auch laut und deutlich vor den Risiken und Fehlern zu warnen.
Market Design
by Martin BichlerThe digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.
Market Driven Political Advertising: Social, Digital and Mobile Marketing (Palgrave Studies in Political Marketing and Management)
by Andrew HughesExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Market Mover: Lessons from a Decade of Change at Nasdaq
by Robert GreifeldFormer CEO and Chairman of Nasdaq, Robert Greifeld shares stories, insights, and lessons learned from one of the world's largest stock exchanges, detailing his transformation of Nasdaq from a fledgling U.S. equities market to a global financial technology company. During 2003, the U.S. economy was described by one economist as "nervous, anxious, and waiting." In December the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble.Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next thirteen years. He saw the company through one of the most mercurial economic periods in history: the Bernie Madoff mega-scandal; Facebook's tumultuous and disastrous IPO; Hurricane Sandy's disruption of the world's financial hub; the implosion of America's housing market and the global economic crash that followed, from which we have yet to fully recover. In Market Mover, Bob will write a first-hand account of the most critical moments of his career, with each chapter focusing on a headline-making event and ending with a prescriptive takeaway to impart to his readers. Now Bob, who stepped aside as Nasdaq's CEO at the end of 2016, is eager to look back at more than a decade of transformational change that occurred on his watch in order to share his insights and lessons with business readers.
Market Operation for Reactive Power Ancillary Service: Design and Analysis with GAMS Code (Springer Tracts in Electrical and Electronics Engineering)
by K. Shanti Swarup Devika JayThis book provides a framework suitable for the design and analysis of market mechanisms suitable for reactive power ancillary service. The book focuses on the formulation of market mechanisms capable of handling the localized nature of reactive power. The book presents tools and methodologies to design a suitable market structure capable of handling the technical challenges associated with the reactive power market like localized nature or reactive power, voltage support requirement, reactive power reserve requirement, and coupling between active reactive power markets. The book also presents techniques suitable for analyzing the market efficiency of different market mechanisms for reactive power ancillary service. The key topics discussed in this book include the relevance and challenges of reactive power ancillary service; the design of market mechanisms; network partitioning techniques to handle the localized nature of reactive power; and analysis of market mechanisms for market efficiency. This book is helpful for researchers and graduate students to know about recent advances in this area. Practitioners find the book helpful for understanding how technological advances can be put into practice and learning from case studies that bring out practical challenges.
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (Routledge Studies in Marketing)
by Carlos Diaz RuizMarket-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.
Marketing & Innovation 2023: Future Shopping – der Handel in der (Nach-)Coronazeit (FOM-Edition)
by Marcus Stumpf Julia Naskrent Jörg Westphal Lena RotheDie Coronapandemie hat das Einkaufsverhalten und damit den Handel wesentlich beeinflusst. Die Erwartungen der Kundinnen und Kunden an ein nahtloses Omni-Channel-Angebot und einen entsprechenden Service steigen, was die Unternehmen vor zunehmende Herausforderungen stellt. Die Autorinnen und Autoren erläutern in zwölf Beiträgen, wie Geschäftsprozesse und Systeme auf Basis neuer Technologien aus der Perspektive der Kundschaft intelligent integriert und wie damit verbundene technische und organisatorische Herausforderungen bewältigt werden können. Sie beschäftigen sich mit aktuellen Veränderungen im Kaufverhalten − ob allgemein oder speziell im Zuge der Coronapandemie. Hier stehen u. a. die Regionalisierung des Einkaufverhaltens und die Förderung eines nachhaltigen Konsums im Fokus. Einen weiteren Themenschwerpunkt stellt die Anwendung und Akzeptanz neuer Technologien dar, u. a. virtueller Welten, digitaler Sprachassistenten und App-basierter Orientierungshilfen. Zudem werden Kundenanforderungen an den stationären Handel vor, während und nach der Coronapandemie erläutert.
Marketing (13th Edition)
by Roger A. Kerin Steven W. HartleyKerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.
Marketing Analytics
by Mike GrigsbyMarketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modelling scenarios and includes full workings and critical analyses to reinforce the key concepts. By starting with the marketing problem and then sharing a series of data modelling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace. Online supporting resources for this book include a bank of test questions as well as data sets relating to a number of chapters. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research.
Marketing Analytics
by Wayne L. WinstonHelping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Marketing Analytics with Python: Achieve your marketing goals with the data analytics power of Python
by Tommy Blanchard Pranshu Bhatnagar Debasish BeheraMarketing Analytics with Python is designed for developers and marketing analysts looking to bring new and more sophisticated tools to their marketing analytics efforts. It'll help you to have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful, but is not necessary.
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Marketing Science Ser.)
by Mike GrigsbyWho is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Marketing Science Ser.)
by Mike GrigsbyWho is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
by Paul Roetzer Mike KaputArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute&’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers&’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you&’ve been waiting for.