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Marketing de Afiliados: Construa seu próprio negócio de marketing de afiliados
by Adidas WilsonMarketing de Afiliados: Construa seu próprio negócio de marketing de afiliados enquanto viaja pelo mundo Por Adidas Wilson O marketing de afiliados é a divulgação de produtos de variados negócios como viagens, finanças, crédito, etc. feito por outras pessoas. Os profissionais de marketing publicam links com anúncios on-line em diversos sites, os afiliados promovem seus produtos e, uma vez que a venda é realizada, recebem comissões. O marketing de afiliados faz sucesso pela sua visibilidade, onde inúmeros novos clientes podem ver seus produtos e o interesse é alcançado à medida que elem veem o produto repetidas vezes. Existem duas maneiras de fazer marketing afiliado. Começando seu programa de afiliados ou tornando-se afiliado de outra empresa. A cada venda realizada por meio dos esforços de afiliados, você paga uma comissão, e se você optar por ter seu programa de afiliados, toda compra significa que você deve pagar uma comissão. Mas se caso você escolher promover o negócio de terceiros em seu site, receberá comissão em cima de cada venda que fizer. Introdução Cap. 1 – Noção de Marketing de Afiliados para Empreendedores Cap. 2 – Tendências no Marketing de Afiliados Cap. 3 – Estratégias de Marketing para Mídias Sociais Cap. 4 – As Melhores Ferramentas Wordpress Cap. 5 – Como Ganhar Dinheiro em Casa Cap. 6 – A Arte de Cultivar seu Site de Afiliados Cap. 7 – Mandamentos do Marketing de Afiliados Cap. 8 – Roteiro de Conteúdo para Marketing de Afiliados Cap. 9 – As Melhores Redes de Afiliados Cap. 10 – Os Melhores Nichos para Marketing de Afiliados Cap. 11 – Ganhe Dinheiro com Programas de Anúncios Afiliados Cap. 12 – Lançando seu Marketing de Afiliados Cap. 13 – Quatro Estratégias para Alcançar o Sucesso no Marketing de Afiliados Cap. 14 – Atrair os principais afiliados C
Marketing di affiliazione: Costruisci la tua attività di marketing di affiliazione mentre viaggi per il mondo
by Adidas WilsonIl marketing di affiliazione è la promozione di prodotti realizzati da altre persone o per aziende come viaggi, finanza, credito, ecc. I marketer pubblicano link online su più siti. Gli affiliati promuovono i tuoi prodotti e, una volta effettuata una vendita, guadagnano commissioni. Il marketing di affiliazione ha successo perché molti nuovi clienti vedono i tuoi prodotti. L'interesse dei clienti è elevato quando vede ripetutamente un prodotto. Esistono due modi per fare marketing di affiliazione. Avvia il tuo programma di affiliazione o diventa affiliato di un'altra azienda. Per ogni vendita effettuata a causa degli sforzi degli affiliati, si paga una commissione. Se scegli di avere il tuo programma di affiliazione, ogni acquisto significa che paghi una commissione. Se scegli di promuovere un'altra attività sul tuo sito, guadagnerai una commissione per ogni vendita effettuata.
Marketing di affiliazione: costruisci il tuo business di successo da zero fino a 6 figure.
by Jonathan S. WalkerIntroduzione Congratulazioni per aver acquistato la tua copia personale di Marketing di affiliazione: costruisci il tuo Business di successo nel Marketing di affiliazione da zero fino a 6 figure. Ti ringrazio per la scelta. I successivi capitoli tratteranno tutto quello che ti occorre sapere per far crescere il tuo Marketing di affiliazione. Tutti desiderano poter iniziare un Business con entrate passive su Internet, possedere diverse tipologie di Marketing di affiliazione e persino come cominciare a fare pubblicità su Amazon. Finora, Amazon è senza ombra di dubbio il più grande mercato online di Internet e una delle più popolari risorse dove si ritrovano gli affiliati di Marketing. Se riesci a rientrare nei sondaggi di coloro che già lavorano per Amazon, si può stare certi che “ce l’hai fatta” ad entrare nel mondo del Marketing di affiliazione. Là fuori, c’è una marea di libri sul Marketing di affiliazione, ti ringrazio ancora per aver scelto questo libro! Ogni sforzo è stato fatto per assicurare che fosse il più possibile denso di informazioni utili. Buona lettura!
Marketing en redes sociales: Guía de usuario definitiva para Facebook, Instagram, YouTube, blogs, Twitter, LinkedIn,
by Adidas WilsonQué es la participación en las redes sociales? Es el número de veces que se comparte, me gusta y comentarios. Una gran cantidad de seguidores es excelente, pero una audiencia comprometida es mejor que una grande: calidad sobre cantidad. Hay ciertas métricas que se utilizan para medir la participación en las redes sociales. Incluyen: Uso de hashtags de marca. Menciones. Click-throughs. Crecimiento de audiencia y seguidores. Gustos. Comentarios. Retweets / compartidos. Tus seguidores pueden empezar a interactuar con tu contenido de forma natural. Pero a menudo, es posible que deba animarlos un poco. Aquí hay algunos trucos para ayudarte con eso. Evalúe su compromiso: vea cuántos seguidores tiene, el número promedio de acciones y comentarios que recibe en cada publicación y cualquier otro número relevante. Asegúrese de continuar monitoreando estos números. Elija su estrategia: cada empresa tiene diferentes objetivos y las estrategias son, por tanto, diferentes. Tu estrategia dependerá de tus objetivos. Esto podría ser educar a la audiencia, recopilar comentarios, cambiar la percepción del público, etc. Comprenda a su audiencia: no es fácil involucrar a personas que no conoce.
Marketing en redes sociales 2021
by Michael BrandingSi desea convertir la presencia online de su negocio o marca personal en una máquina de hacer dinero, ¡siga leyendo!El marketing en redes sociales podría ser el arma secreta de su arsenal para derrotar a sus competidores de una vez por todas. De hecho, los estudios han demostrado que el marketing en redes sociales se ha convertido en una de las principales herramientas que tienen las empresas para promocionar sus productos y servicios. Esto no debería ser una sorpresa, teniendo en cuenta que la gente está pasando la mayor parte de su tiempo en Facebook, Instagram y Youtube. Lo que no es una realidad, sin embargo, es el hecho de que la mayoría de las empresas y marcas personales aún no tienen una presencia en línea adecuada. De hecho, muchas veces su "estrategia" de marketing en redes sociales consiste en limitarse a publicar contenido al azar en su página web, con la esperanza de conseguir algo de tráfico orgánico y ventas.Si eso podía funcionar en 2020, este año las cosas ya empiezan a cambiar. ¡Es el momento de actualizar su estrategia para 2021 y más allá y este libro le mostrará exactamente cómo hacerlo! En esta completa guía de marketing en redes sociales, usted descubrirá: La tendencia más importante para 2021 y cómo puede aprovecharla para aumentar las ventas. El principio secreto detrás de algunas de las campañas de marketing más exitosas de la historia y cómo puede aplicar esta estrategia aunque tenga un presupuesto bajoLas mejores herramientas para entender claramente a su público objetivo y construir el buyer persona. La única manera de crear una estrategia de contenido eficaz que se centre en generar clientes potenciales y de pago, no solo me gusta y comentariosUna guía paso a paso de Facebook Ads que enseña a maximizar los resultados con esta increíble herramienta de marketingLos 8 pasos comprobados para dar formato a un blog que se posicione en lo alto de Google y que los usuarios no puedan deja
Marketing Financial Services
by Mike Wright Trevor WatkinsWithin a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Marketing for Dummies
by Alexander Hiam Craig SmithWhether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.Discover how toUnderstand the basics of effective marketingResearch customers, competitors and industryCreate a compelling marketing strategyIncrease consumer awarenessSatisfy clients' needsBoost sales
Marketing For Dummies
by Jeanette Maw McMurtryPump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it&’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You&’ll discover what works, what doesn&’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your effortsFor small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
by Andrew SchulkindSmall business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. What You'll LearnBuild a website that serves as the hub of your marketingEstablish a content promotion plan that puts your content in front of the right audienceDevelop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have availableTrack what is working and what needs improvement via an analytics platform to consistently produce strong marketing returnsWho This Book Is ForThe primary audience is B2B small business owners and B2B small business marketing leaders.
Marketing für Dummies (Für Dummies)
by Jeanette Maw McMurtryAuffallen um (fast) jeden Preis Egal wie groß Ihr Unternehmen ist, gutes und ideenreiches Marketing ist das A und O für Ihren Erfolg. Jeanette McMurtry erklärt Ihnen in diesem Buch Trends, Konzepte, und Strategien für ein erfolgreiches Marketing. Erfahren Sie, wie Sie mit Content-Marketing, Nachhaltigkeit und Personalisierung punkten und mit Hilfe von Social Media Ihre Bekanntheit und Ihren Markt-anteil steigern. Lernen Sie, wie Sie den Erfolg Ihrer Marketingkampagnen messen können. So werden Sie sich schnell einen Namen machen und neue Kunden gewinnen. Sie erfahren Wie Sie Kampagnen ent-wickeln und dabei unter-schiedliche Medien nutzen Wie Ihr Marketingplan aussehen könnte Wie Sie Ihr Produkt zu einer unwiderstehlichen Marke machen Was eine Customer Journey ist und wie Sie sie nutzen
Marketing im Zeitalter der Digitalisierung: Chancen und Herausforderungen durch digitale Innovationen (essentials)
by Nils UrbachIm Zeitalter der Digitalisierung führt der Einsatz innovativer Informationstechnologien zu deutlichen Veränderungen in der Unternehmenswelt. Dabei sind nicht nur Unternehmen aller Branchen betroffen, sondern auch alle Funktionsbereiche innerhalb eines Unternehmens. Entsprechend entstehen damit verbundene Herausforderungen auch im Marketing. Gleichzeitig bieten digitale Innovationen aber auch viele neue Möglichkeiten und Chancen. Das vorliegende essential fokussiert sich auf die Digitalisierung des Marketing sowie die damit verbundenen Chancen und Herausforderungen. Dabei werden zunächst die zentralen Treiber des digitalen Marketing herausgestellt, bevor anschließend die Implikationen und die Auswirkungen auf die Marketing-Funktion diskutiert werden. Das essential hilft dabei, auf den digitalen Wandel im Marketing nicht nur zu reagieren, sondern eine proaktive Rolle einzunehmen.Der Autor:Prof. Dr. Nils Urbach ist Professor für Wirtschaftsinformatik und Strategisches IT-Management an der Universität Bayreuth. Zudem ist er stellvertretender wissenschaftlicher Leiter am Kernkompetenzzentrum Finanz- & Informationsmanagement (FIM) und der Projektgruppe Wirtschaftsinformatik des Fraunhofer-Instituts für Angewandte Informationstechnik (FIT).
Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself
by Eric Davies Nick Smith Brian SalterMarketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Marketing in a Transition Economy: New Realities, Challenges, and Prospects
by Muhammad Ismail Hossain Nasrin Akter Abureza M. MuzarebaThis book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.
Marketing in the Moment: The Practical Guide to Using Web 3. 0 Marketing to Reach Your Customers First
by Michael TasnerTop Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3. 0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves. . . how to use virtual collaboration to accomplish marketing projects faster and at lower cost. . . how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online
Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization
by Malgorzata A. GrzegorczykThis book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing
by Simon KingsnorthUncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.
Marketing & Innovation 2023: Future Shopping – der Handel in der (Nach-)Coronazeit (FOM-Edition)
by Marcus Stumpf Julia Naskrent Jörg Westphal Lena RotheDie Coronapandemie hat das Einkaufsverhalten und damit den Handel wesentlich beeinflusst. Die Erwartungen der Kundinnen und Kunden an ein nahtloses Omni-Channel-Angebot und einen entsprechenden Service steigen, was die Unternehmen vor zunehmende Herausforderungen stellt. Die Autorinnen und Autoren erläutern in zwölf Beiträgen, wie Geschäftsprozesse und Systeme auf Basis neuer Technologien aus der Perspektive der Kundschaft intelligent integriert und wie damit verbundene technische und organisatorische Herausforderungen bewältigt werden können. Sie beschäftigen sich mit aktuellen Veränderungen im Kaufverhalten − ob allgemein oder speziell im Zuge der Coronapandemie. Hier stehen u. a. die Regionalisierung des Einkaufverhaltens und die Förderung eines nachhaltigen Konsums im Fokus. Einen weiteren Themenschwerpunkt stellt die Anwendung und Akzeptanz neuer Technologien dar, u. a. virtueller Welten, digitaler Sprachassistenten und App-basierter Orientierungshilfen. Zudem werden Kundenanforderungen an den stationären Handel vor, während und nach der Coronapandemie erläutert.
Marketing IT Products and Services
by Jessica KeyesCharacterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
by Donald Miller Dr. J.J. PetersonBased on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional&’s tool kit.Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers&’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand&’s message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand&’s story to the marketplace.Praise for Marketing Made Simple"I created collateral for a client and they recently told me not to release the next round we created because they can&’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she&’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that&’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC
Marketing Masters: Ready, Set, Grow Your Market
by Connie PheiffDrawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.
Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Mess to Success)
by Scott Jeffrey MillerFrom the Wall Street Journal–bestselling author, &“the perfect roadmap for anyone looking to build their brand&” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller&’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career&’s worth of valuable lessons learned, such as &“A Name is Not a Lead&” and &“Hire People Smarter Than You.&” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you&’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level &“Don&’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.&” —Publishers Weekly &“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.&” —Donald Miller, author of Building a StoryBrand
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
by Christina IngeStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Marketing mit Sprachassistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein
by Thomas HörnerLernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen, beispielsweise über das Voice Content Marketing. Kompakt zusammengefasst ermöglicht es eine einfache Umsetzung. Der Autor richtet sich sowohl an Unternehmer als auch an Führungskräfte im Bereich des Marketings.
Marketing mit Sprachassistenten: So setzen Sie Alexa & Co strategisch erfolgreich ein
by Thomas HörnerLernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen, beispielsweise über das Voice Content Marketing. Kompakt zusammengefasst ermöglicht es eine einfache Umsetzung. Der Autor richtet sich sowohl an Unternehmer als auch an Führungskräfte im Bereich des Marketings.
Marketing Playbook for Social Media: Using Social Media to Drive Sales and Brand Awareness
by Mark W LamplughThe information in this book will help you to create and grow a strong social media presence for your business that will allow you to obtain the all the potential that social media has to offer. Social Media is being highly adopted by the wider population therefore it is imperative to deliver the right message to the right platform.