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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
by David Meerman ScottThe international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
by David Meerman ScottThe seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
New Science of Learning
by Myint Swe Khine Issa M. SalehThe earliest educational software simply transferred print material from the page to the monitor. Since then, the Internet and other digital media have brought students an ever-expanding, low-cost knowledge base and the opportunity to interact with minds around the globe--while running the risk of shortening their attention spans, isolating them from interpersonal contact, and subjecting them to information overload. The New Science of Learning: Cognition, Computers and Collaboration in Education deftly explores the multiple relationships found among these critical elements in students' increasingly complex and multi-paced educational experience. Starting with instructors' insights into the cognitive effects of digital media--a diverse range of viewpoints with little consensus--this cutting-edge resource acknowledges the double-edged potential inherent in computer-based education and its role in shaping students' thinking capabilities. Accordingly, the emphasis is on strategies that maximize the strengths and compensate for the negative aspects of digital learning, including: Group cognition as a foundation for learning Metacognitive control of learning and remembering Higher education course development using open education resources Designing a technology-oriented teacher professional development model Supporting student collaboration with digital video tools Teaching and learning through social annotation practices The New Science of Learning: Cognition, Computers and Collaboration in Education brings emerging challenges and innovative ideas into sharp focus for researchers in educational psychology, instructional design, education technologies, and the learning sciences.
The New Shop Class
by Joan Horvath Rich CameronThe New Shop Class connects the worlds of the maker and hacker with that of the scientist and engineer. If you are a parent or educator or a budding maker yourself, and you feel overwhelmed with all of the possible technologies, this book will get you started with clear discussions of what open source technologies like 3D printers, Arduinos, robots and wearable tech can really do in the right hands. Written by real "rocket scientist" Joan Horvath, author of Mastering 3D Printing, and 3D printing expert Rich Cameron (AKA whosawhatsis), The New Shop Class is a friendly, down-to-earth chat about how hands-on making things can lead to a science career. Get practical suggestions about how to use technologies like 3D printing, Arduino, and simple electronics Learn how to stay a step ahead of the young makers in your life and how to encourage them in maker activities Discover how engineers and scientists got their start, and how their mindsets mirror that of the maker What you'll learn What all of the big "maker" technologies are, what they can do, and how to get more information Why scientists, citizen scientists, and makers do what they do -- and how they do what they do Why breaking things is as important as making things How portrayals of science differ from the real world How to encourage the young scientists and makers in your life, or become one yourself What scientists and makers can learn from each other Who this book is for Aspiring scientists, makers, teachers, students, and anyone who wants a guide to the vast and expanding world of makers and their tools and inventions. Table of Contents Front Matter: Featuring a Foreword by Coco Kaleel, Mosa Kaleel, and Nancy Kaleel Part 1. The Technologies Chapter 1. 21st Century Shop Teacher Chapter 2. Arduino, Raspberry Pi, and Programming Physical Things Chapter 3. 3D Printing Chapter 4. Robots, Drones, and Other Things that Move Part 2. Applications and Communities Chapter 5. Makerspaces and Hackerspaces Chapter 6. Citizen Science and Open Source Labs Chapter 7. Cosplay, Wearable Tech and the Internet of Things Chapter 8. Circuits and Programming for Kids Chapter 9. Open Source Mindset and Community Chapter 10. Creating Female Makers Chapter 11. Making at a Community College and Beyond Part 3. How Scientists Get Started Chapter 12. Becoming a Scientist Chapter 13. How Do Scientists Think? Chapter 14. What Do Scientists Do All Day? Part 4. Tying It All Together Chapter 15. Learning by Iterating Chapter 16. Learning Science by Making Chapter 17. What Scientists Can Learn from Makers Appendix: Links
New Software Engineering Paradigm Based on Complexity Science
by Jay XiongThis book describes a complete revolution in software engineering based on complexity science through the establishment of NSE - Nonlinear Software Engineering paradigm which complies with the essential principles of complexity science, including the Nonlinearity principle, the Holism principle, the Complexity Arises From Simple Rules principle, the Initial Condition Sensitivity principle, the Sensitivity to Change principle, the Dynamics principle, the Openness principle, the Self-organization principle, and the Self-adaptation principle. The aims of this book are to offer revolutionary solutions to solve the critical problems existing with the old-established software engineering paradigm based on linear thinking and simplistic science complied with the superposition principle, and make it possible tohelp software development organizations double their productivity, halve their cost, and remove 99% to 99.99% of the defects in their software products, and efficiently handle software complexity, conformity, visibility, and changeability. It covers almost all areas in software engineering. The tools NSE_CLICK- an automatic acceptance testing platform for outsourcing (or internally developed) C/C++ products, and NSE_CLICK_J - an automatic acceptance testing platform for outsourcing (or internally developed) Java products are particularly designed for non-technical readers to view/review how the acceptance testing of a software product developed with NSE can be performed automatically, and how the product developed with NSE is truly maintainable at the customer site.
New State of MCDM in the 21st Century: Selected Papers of the 20th International Conference on Multiple Criteria Decision Making 2009 (Lecture Notes in Economics and Mathematical Systems #648)
by Yong Shi Shouyang Wang Gang Kou Jyrki WalleniusThis book provides cutting-edge research results and application experiences from researchers and practitioners in multiple criteria decision making areas. It consists of three parts: MCDM Foundation and Theory, MCDM Methodology, and MCDM Applications. In Part I, it covers the historical MCDM development, the influence of MCDM on technology, society and policy, Pareto optimization, and analytical hierarchy process. In Part II, the book presents different MCDM algorithms based on techniques of robust estimating, evolutionary multiobjective optimization, Choquet integrals, and genetic search. In Part III, this book demonstrates a variety of MCDM applications, including project management, financial investment, credit risk analysis, railway transportation, online advertising, transport infrastructure, environmental pollution, chemical industry, and regional economy. The 17 papers of the book have been selected out of the 121 accepted papers at the 20th International Conference on Multiple Criteria Decision Making "New State of MCDM in 21st Century", held at Chengdu, China, in 2009. The 35 contributors of these papers stem from 10 countries.
New State of MCDM in the 21st Century
by Shouyang Wang Gang Kou Jyrki Wallenius Yong ShiThis book provides cutting-edge research results and application experiences from researchers and practitioners in multiple criteria decision making areas. It consists of three parts: MCDM Foundation and Theory, MCDM Methodology, and MCDM Applications. In Part I, it covers the historical MCDM development, the influence of MCDM on technology, society and policy, Pareto optimization, and analytical hierarchy process. In Part II, the book presents different MCDM algorithms based on techniques of robust estimating, evolutionary multiobjective optimization, Choquet integrals, and genetic search. In Part III, this book demonstrates a variety of MCDM applications, including project management, financial investment, credit risk analysis, railway transportation, online advertising, transport infrastructure, environmental pollution, chemical industry, and regional economy. The 17 papers of the book have been selected out of the 121 accepted papers at the 20th International Conference on Multiple Criteria Decision Making "New State of MCDM in 21st Century", held at Chengdu, China, in 2009. The 35 contributors of these papers stem from 10 countries.
New Statistical Developments in Data Science: SIS 2017, Florence, Italy, June 28-30 (Springer Proceedings in Mathematics & Statistics #288)
by Alessandra Petrucci Filomena Racioppi Rosanna VerdeThis volume collects the extended versions of papers presented at the SIS Conference “Statistics and Data Science: new challenges, new generations”, held in Florence, Italy on June 28-30, 2017. Highlighting the central role of statistics and data analysis methods in the era of Data Science, the contributions offer an essential overview of the latest developments in various areas of statistics research. The 35 contributions have been divided into six parts, each of which focuses on a core area contributing to “Data Science”. The book covers topics including strong statistical methodologies, Bayesian approaches, applications in population and social studies, studies in economics and finance, techniques of sample design and mathematical statistics. Though the book is mainly intended for researchers interested in the latest frontiers of Statistics and Data Analysis, it also offers valuable supplementary material for students of the disciplines dealt with here. Lastly, it will help Statisticians and Data Scientists recognize their counterparts’ fundamental role.
The New Street Photographers Manifesto: Any Camera, Anywhere
by Tanya NagarWhether you shoot with a digital SLR, a Holga or the camera on your phone, today's cameras let you seize the moment and shoot whenever and wherever you like. This makes them perfect for street photography, the genre of choice of some of the greatest photographers of all time, with names like Henri Cartier-Bresson, Weegee and Robert Frank turning gritty reality into iconic images.In this book, Tanya Nagar will open your eyes to the photographic potential of your urban world environment, offering the tricks and techniques that put you in the right place, at the right time, and let you create amazing photos. In addition to everything that'll give you the right skills and headspace to capture great images on the street, Nagar has brought together a stunning showcase of some of the greatest emerging street photographers of our age to inspire you.
New Structures for Physics
by Bob CoeckeThis volume provides a series of tutorials on mathematical structures which recently have gained prominence in physics, ranging from quantum foundations, via quantum information, to quantum gravity. These include the theory of monoidal categories and corresponding graphical calculi, Girard's linear logic, Scott domains, lambda calculus and corresponding logics for typing, topos theory, and more general process structures. Most of these structures are very prominent in computer science; the chapters here are tailored towards an audience of physicists.
New Sustainable Horizons in Artificial Intelligence and Digital Solutions: 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, Curitiba, Brazil, November 9–11, 2023, Proceedings (Lecture Notes in Computer Science #14316)
by Marijn Janssen Luiz Pinheiro Ricardo Matheus Fernanda Frankenberger Yogesh K. Dwivedi Ilias O. Pappas Matti MäntymäkiThis book constitutes the refereed proceedings of the 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, held in Curitiba, Brazil, during November 9–11, 2023.The 29 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 68 submissions. The contributions were organized in topical sections as follows: Artificial Intelligence and Algorithm; Digital Transformation and New Technologies; and Sustainable Technologies and Smart Cities.
A New Target Detector Based on Geometrical Perturbation Filters for Polarimetric Synthetic Aperture Radar (Springer Theses)
by Armando MarinoThis thesis presents a groundbraking methodology for the radar international community. The detection approach introduced, namely perturbation analysis, is completey novel showing a remarkable capability of thinking outside the box. Perturbation analysis is able to push forward the performance limits of current algorithms, allowing the detection of targets smaller than the resolution cell and highly embedded in clutter. The methodology itself is extraordinary flexibe and has already been used in two other large projects, funded by the ESA (European Space Agency): M-POL for maritime surveillance, and DRAGON-2 for land classification with particular attention to forests. This book is a perfectly organised piece of work where every detail and perspective is taken into account in order to provide a comprehensive vision of the problems and solutions.
New Technologies, Artificial Intelligence and Smart Data: 10th International Conference, INTIS 2022, Casablanca, Morocco, May 20–21, 2022, and 11th International Conference, INTIS 2023, Tangier, Morocco, May 26–27, 2023, Revised Selected Papers (Communications in Computer and Information Science #1728)
by Mohamed Tabaa Hassan Badir Ladjel Bellatreche Azedine Boulmakoul Ahmed Lbath Fabrice MonteiroThis volume constitutes selected papers presented at the 10th International Conference on Innovation and New Trends in Information Technology, INTIS 2022, held in Casablanca, Morocco, in May 2022, and 11th International Conference on Innovation and New Trends in Information Technology, INTIS 2023, held in Tangier, Morocco, in May 2023.After the thorough peer review process, 4 papers were selected from the 27 submissions received for INTIS 2022, and 11 papers were selected from the 33 submissions received for INTIS 2023. The presented papers cover the mail topics of data-enabled systems/applications: data source layer, network layer, data layer, learning layer, and reporting layers while considering non-functional properties such as data privacy, security, and ethics.
New Technologies, Development and Application (Lecture Notes in Networks and Systems #42)
by Isak KarabegovićThe papers included in this book were presented at the International Conference “New Technologies, Development and Application,” which was held at the Academy of Sciences and Arts of Bosnia and Herzegovina in Sarajevo, Bosnia and Herzegovina on 28th–30th June 2018. The book covers a wide range of technologies and technical disciplines including complex systems such as: Robotics, Mechatronics Systems, Automation, Manufacturing, Cyber-Physical Systems, Autonomous Systems, Sensors, Networks, Control Systems, Energy Systems, Automotive Systems, Biological Systems, Vehicular Networking and Connected Vehicles, Effectiveness and Logistics Systems, Smart Grids, Nonlinear Systems, Power Systems, Social Systems, and Economic Systems.
New Technologies, Development and Application VII: Advanced Production Processes and Intelligent Sytems, Volume 2 (Lecture Notes in Networks and Systems #1070)
by Ahmed Kovačević Isak Karabegovic Sadko MandzukaThis book features papers focusing on the implementation of new and future technologies, which were presented at the International Conference on New Technologies, Development and Application—Advanced Production Processes and Intelligent Systems held at the Academy of Science and Arts of Bosnia and Herzegovina in Sarajevo on 20–22 June 2024. It covers a wide range of future technologies and technical disciplines, including complex systems such as Industry 4.0; robotics; mechatronics systems; automation; manufacturing; cyber-physical and autonomous systems; sensors; networks; control, energy, renewable energy sources; automotive and biological systems; vehicular networking and connected vehicles; and intelligent transport, effectiveness and logistics systems, smart grids, nonlinear systems, power, social and economic systems, education, and IoT. The book New Technologies, Development and Application VII is oriented toward Fourth Industrial Revolution “Industry 4.0”, which implementation will improve many aspects of human life in all segments and lead to changes in business paradigms and production models. Further, new business methods are emerging, transforming production systems, transport, delivery, and consumption, which need to be monitored and implemented by every company involved in the global market.
New Technologies, Development and Application VII: Advanced Production Processes and Intelligent Sytems, Volume 1 (Lecture Notes in Networks and Systems #1069)
by Ahmed Kovačević Isak Karabegovic Sadko MandzukaThis book features papers focusing on the implementation of new and future technologies, which were presented at the International Conference on New Technologies, Development and Application—Advanced Production Processes and Intelligent Systems held at the Academy of Science and Arts of Bosnia and Herzegovina in Sarajevo on 20–22 June 2024. It covers a wide range of future technologies and technical disciplines, including complex systems such as Industry 4.0; robotics; mechatronics systems; automation; manufacturing; cyber-physical and autonomous systems; sensors; networks; control, energy, renewable energy sources; automotive and biological systems; vehicular networking and connected vehicles; and intelligent transport, effectiveness and logistics systems, smart grids, nonlinear systems, power, social and economic systems, education, and IoT. The book New Technologies, Development and Application VII is oriented toward Fourth Industrial Revolution “Industry 4.0”, which implementation will improve many aspects of human life in all segments and lead to changes in business paradigms and production models. Further, new business methods are emerging, transforming production systems, transport, delivery, and consumption, which need to be monitored and implemented by every company involved in the global market.
New Technologies for Human Rights Law and Practice
by Jay D. Aronson Molly K. LandNew technological innovations offer significant opportunities to promote and protect human rights. At the same time, they also pose undeniable risks. In some areas, they may even be changing what we mean by human rights. The fact that new technologies are often privately controlled raises further questions about accountability and transparency and the role of human rights in regulating these actors. This volume – edited by Molly K. Land and Jay D. Aronson – provides an essential roadmap for understanding the relationship between technology and human rights law and practice. It offers cutting-edge analysis and practical strategies in contexts as diverse as autonomous lethal weapons, climate change technology, the Internet and social media, and water meters. This title is also available as Open Access.
New Technologies for Literacy and Adult Education: A Global Perspective
by Daniel A. Wagner Robert B. KozmaThis book analyzes two interconnected approaches to using ICT (Information and Communications Technologies) to support adult literacy and adult/basic education.
New Technologies in Building and Construction: Towards Sustainable Development (Lecture Notes in Civil Engineering #258)
by David Bienvenido-Huertas Juan Moyano-CamposThis book presents contributions on new technologies in building and construction. Buildings are complex elements that impact environment significantly. The sustainability of this sector requires a holistic and multidisciplinary approach that allows adequate strategies to be established to reduce its environmental impact. This heterogeneity is represented in these chapters, which have been developed by researchers from different countries. The book is divided into three sections: (i) analysis, (ii) design and modeling, and (iii) solutions. The book chapters together represent an advance in current knowledge about new technologies in building and construction, crucial for researchers, engineers, architects, policy makers, and stakeholders.
New Technologies in Developing Societies
by Levi ObijioforNew Technologies in Developing Societies examines critically, and from theoretical, practical and policy perspectives how new technologies are transforming day-to-day human activities in Africa and other developing regions. In particular it addresses how technologies are harnessed to enhance socioeconomic conditions, and how people use technologies to empower themselves and to foster a strong deliberative democracy. It also studies how they deal with the challenges that new technologies pose to the protection of intellectual property rights of indigenous people, and the struggles between tradition and modernity in the HIV/AIDS prevention campaign.
New Technologies, New Risks? Innovation and Countering the Financing of Terrorism
by Andrew ZerzanNew financial and communication technologies offer a great opportunity to improve the lives of people everywhere. For instance, millions of impoverished people now have access to the financial system through stored value cards or mobile phones. However, some are concerned that governments are not always aware of these innovations in their jurisdictions. This has prompted fear that fast-moving terrorist groups could expand funding undetected. The fear has led some countries to take a restrictive stance on the technologies' use, either by outright prohibition or by placing unnecessary limitations that deter market development. Authorities are therefore challenged to tackle the double-sided nature of technological advancement: promoting security and economic growth. 'New Technologies, New Risks? Innovation and Countering the Financing of Terrorism' explores how money flows via these mediums, risks they pose, and how governments have mitigated the risks.
New Technologies to Improve Patient Rehabilitation: 4th Workshop, REHAB 2016, Lisbon, Portugal, October 13-14, 2016, Revised Selected Papers (Communications in Computer and Information Science #1002)
by Habib M. Fardoun Ahlam A. Hassan M. Elena de la GuíaThis book constitutes the thoroughly refereed proceedings of the 4th International Workshop on ICTs for Improving Patients Rehabilitation Research Techniques, REHAB 2016, held in Lisbon, Portugal, in October 2016.The 10 revised full papers presented were carefully reviewed and selected from 33 submissions. The papers explore how technology can contribute toward smarter and effective rehabilitation methods.
New Technology for Inclusive and Sustainable Growth: Technological Support, Standards and Commercial Turnover (Smart Innovation, Systems and Technologies #288)
by Agnessa O. Inshakova Elena I. InshakovaThis book presents body of knowledge on the economic, social and environmental impacts of the new Industry 4.0 technology use in view of regulating the related risks to ensure inclusive and sustainable growth in the Post-Soviet and selected developing countries while transition to a new technological order. The book brings together collected empirical evidence and pilot innovative research projects run by the author team that illustrate functional abilities, application potential and challenges of Industry 4.0 key enabling technologies (e.g., artificial intelligence, neural networks, blockchain, nanotechnology, etc.) and provides useful applied recommendations on managing the risks of their use in order to achieve economic growth fairly across society in the developed and developing countries. It presents suggestions to improve national legislation and existing economic regulations, which would also ensure boosting scientific research and training highly qualified personnel in computer, economic, administrative, legal and social sciences at the advanced universities and research institutions in the Post-Soviet area.
New Technology for Inclusive and Sustainable Growth: Perception, Challenges and Opportunities (Smart Innovation, Systems and Technologies #287)
by Elena I. Inshakova Agnessa O. InshakovaThe book offers a multidisciplinary investigation into the economic, technological, environmental, and social impacts of Industry 4.0 technology that ensures inclusive and sustainable growth development of regions and countries. Along with identifying new opportunities that new technology provides for inclusive growth, the book aims to propose theoretical substantiation and develop economic, institutional, organizational, and information mechanisms that aid to reduce and eliminate the potential economic, social, and environmental risks. A broad multidisciplinary approach integrating research capabilities of economic and administrative sciences, artificial intelligence and computer sciences, pedagogy and linguistics, latest findings in the above mentioned scientific areas, as well as empirical evidence and pilot innovative research projects conducted by the contributors, allowed them to draw conclusions and develop recommendations for achieving inclusive growth in industrial and agricultural production, innovation and investment activities, management and environment protection, healthcare and education associated with the use of new technology. The contributors hope that empirical materials, innovative developments, and suggestions inspire scientific research, encourage applied studies, and supplement training programs in economic, administrative, social, and computer sciences at the advanced universities and research institutions, in the post-Soviet territory, in particular.
New Technology in Education and Training: Select Proceedings of the 5th International Conference on Advance in Education and Information Technology (Lecture Notes in Educational Technology)
by Jon-Chao HongThis book presents the selected papers of the 5th International Conference on Advance in Education and Information Technology (AEIT 2024), which was held in Nagoya, Japan, 2024 January 5-7. With a worldwide increase in technology-enhanced learning in school and industry settings, there has been a progressive increase in the implementation of new technology in education and training. Issues surrounding teaching approaches, classroom management, and the evaluation of learning effectiveness are now considered of global concern. Topics and technical areas covered include but are not limited to: Online/Virtual Laboratories, Classroom and Laboratory Integration, Managed Learning Environments (MLEs), Learning Management Systems (LMS), Collaborative Virtual Environments (CVEs), and Experiences in Educational/Serious Games. This book serves as a useful reference for early career scholars, academics, entrepreneurs and professionals who are working in the field of implementing new technology in education and training.