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Mobile Marketing: An Hour a Day
by Rachel Pasqua Noah ElkinA step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel RowlesMobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.
Mobile Marketing
by Daniel RowlesHaving become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness?Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Mobile Marketing Channel
by Mahmud Akhter Shareef Yogesh K. Dwivedi Vinod KumarThis book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, u ntil now, unutilized benefits of this efficient and popular direct marketing channel.
Mobile Marketing For Dummies
by John Arnold Michael BeckerStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Mobile Marketing In A Week: Build The Ultimate Mobile Marketing System In Seven Simple Steps
by Nick SmithUnderstand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
Mobile Media: Content and Services for Wireless Communications (European Institute for the Media Series)
by Eli M. Noam Jo Groebel Valerie FeldmannThe proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers.This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers.The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Mobile Media In and Outside of the Art Classroom: Attending to Identity, Spatiality, and Materiality
by Juan Carlos CastroThis edited volume explores a range of educational effects on student learning that resulted from a long-term study using a creative visual arts curriculum designed for mobile media (smartphones and tablets) and used in art classrooms. The curriculum, entitled MonCoin, a French phrase meaning My Corner, was initially designed and piloted in a Montreal area school for at-risk youth in 2012. Since then, it has been refined, deployed, and researched across secondary schools from a range of socio-cultural educational contexts. This book is comprised of contributions from researchers and practitioners associated with the MonCoin project who address critical insights gleaned from our study, such as the social context of teen mobile media use; curriculum theory and design; influences of identity on creative practice; and specific strategies for creative applications of mobile media in schools. The purpose of this edited book is to offer art education researchers and teachers innovative curriculum for mobile media and the networked conditions that influence identity, space, and practice with and through this ubiquitous technology.
Mobile Media Making in an Age of Smartphones
by Marsha Berry Max SchleserWith the rise of smartphones and the proliferation of applications ("apps"), the ways everyday media users and creative professionals represent, experience, and share the everyday is changing. With the overlay of location-based services, these experiences and representations are providing new social, creative, and emotional cartographies. This collection discusses the prospects of the proliferation of mobile and digital filmmaking opportunities, from videographic citizen journalism to networked, transmedia collaborative filmmaking and photography, and the embedding of filmmaking and photography in social media practice. The contributors reflect on emergent creative practices as well as digital ethnographies of new visualities and socialities associated with smartphone cameras in everyday life.
Mobile Media Practices, Presence and Politics: The Challenge of Being Seamlessly Mobile (Routledge Studies in New Media and Cyberculture)
by Larissa Hjorth Kathleen M. CumiskeyAs an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.
Mobile Media Use Among Children and Youth in Asia (Mobile Communication in Asia: Local Insights, Global Implications)
by Andrew Zi Han YeeThis book examines mobile media use among children and youths within an Asian context. By studying the impact of mobile media on children and youth in Asia, it focuses on the explosive growth of mobile media among young people and seeks to understand the potential consequences of mobile media use on society, relationships, and what it means to be a young person. With this, it provides a richly contextualized Asian voice to research on mobile media and young people, enriching the global conversation surrounding an increasingly central aspect of youths’ everyday lives. Research on mobile media and its impact on children and youths in Asia is not thoroughly represented, despite the proliferation of smartphone and tablet use in the region. This volume fills this gap by canvassing contemporary research on mobile media, children, and youth in Asia through the perspectives of emerging scholars in the region and beyond. It promotes an understanding of the motivations and patterns of use by children and youth in the region, examines contemporary research on the antecedents and consequences of mobile media use on society, relationships, and the individual, and provides a critique of mobile media use among children and youth. The volume also provides a culturally sensitive examination of mobile media use among children and youth, describing and analyzing policies enacted to manage young people’s smartphone use. It acknowledges Asia as a large and diverse region with differing linguistic, cultural, and sociopolitical traditions and contexts, and so the work does, as far as possible, look to ensure geographic and cultural diversity by prioritizing works from countries that are typically underrepresented. It is a relevant text to graduates and researchers in communication and media studies, social and developmental psychology, human development studies, science and technology, information systems, and design science.
Mobile Microservices: Building Flexible Pervasive Applications
by Nanxi ChenIn the 5G era, edge computing and new ecosystems of mobile microservices enable new business models, strategies, and competitive advantage. Focusing on microservices, this book introduces the essential concepts, technologies, and trade-offs in the edge computing architectural stack, providing for widespread adoption and dissemination. The book elucidates the concepts, architectures, well-defined building blocks, and prototypes for mobile microservice platforms and pervasive application development, as well as the implementation and configuration of service middleware and AI-based microservices. A goal-oriented service composition model is then proposed by the author, allowing for an economic assessment of connected, smart mobile services. Based on this model, costs can be minimized through statistical workload aggregation effects or backhaul data transport reduction, and customer experience and safety can be enhanced through reduced response times. This title will be a useful guide for students and IT professionals to get started with microservices and when studying the use of microservices in pervasive applications. It will also appeal to researchers and students studying software architecture and service-oriented computing, and especially those interested in edge computing, pervasive computing, the Internet of Things, and mobile microservices.
Mobile-Mindful Teaching and Learning: Harnessing the Technology That Students Use Most
by Christina MooreThis book provides faculty and instructors with an introductory guide to integrating mobile learning in their courses. Recognizing that a smartphone is the first and main piece of technology anyone owns, with ownership exceeding 95% for those aged 18-29, with a sizable minority of these being smartphone-dependent; and that instructors are relying on technology for teaching and learning more than ever; this book addresses the imperative that course materials and interactions be increasingly available through the technology that students use most often. Dispelling the notion that mobile learning is for the tech-savvy and adventurous, mobile-mindful teaching offers teachers a way to take a few steps at a time, share options with students, and progressively develop ideas and practices. The book invites you to explore your own way into mobile learning.Christina Moore stresses two principles as you engage with mobile learning--intention and fluidity. This begins with mindfully implementing mobile learning opportunities so that students see the usefulness of learning via phone; and recognizing the fluid learning environments in which students learn so you can offer online modalities and functions appropriate to purpose and situations.The book opens with a “start with self” section on How to Be a Mobile Mindful Learner, offering ideas on exploring the almost infinite available online resources in your discipline to curate a rich and ever-expanding compilation of ideas for use in your scholarly work and teaching; and identifying different types of learning (digital reading, audio and visual learning, and social learning) across multiple devices and contexts to consider as you develop your course.The section “Toward Mobile-Mindful Teaching” explores ways to add mobile options to existing learning materials and how they and the LMS functions you use are rendered on a phone by taking a mobile test drive through your course.Christina Moore shows how, by building up your mobile learning skills to be a more productive scholar and developing habits that feed your curiosity and creativity, you can start planning how you can create fluid learning opportunities for your students they can access across devices, time, and space, and take advantage of found moments of time and informal spaces.
Mobile Multimedia Broadcasting Standards
by Fa-Long LuoThis volume provides a comprehensive and cohesive compilation of multi-standards and systems for mobile multimedia broadcasting. The material includes coverage of the basic principles, algorithms, and design trade off as well as examples of software and hardware that have been implemented at the system level. The first part of the book deals with system, implementation, compatibility and comparison of all the co-existing standards related to mobile TV and multimedia broadcasting including T-DMB, DAB, DVB-H/T, CMMB, Media-FLO, ISDB-T and WiMAX, ATSC digital TV and NTSC analog TV. The second part covers fundamental principles, algorithms, design and testing for baseband processing in mobile multimedia broadcasting. The third part consists of compression, transmission, error concealment, quality assessment and real-time implementation of video coding in broadcasting systems with emphasis on H.264 and AVS-M. The last four chapters are on the standards for audio coding, classification and surround effects. An overview of China's DRA audio coding standard and MPEG-4 AAC standard family (AAC, High Efficiency AAC and High Efficiency AAC Version 2) is given. The work also explains the general concepts behind spatial audio coding which are playing a very important role in digital audio/multimedia broadcasting systems for multi-channel contents. Mobile Multimedia Broadcasting Standards: Technology and Practice is an invaluable reference for engineers, researchers, broadcasters, manufacturers, network operators, software developers, content providers and others involved in the delivery of multimedia enriched contents to mobile systems.
Mobile Multimedia Communications: 15th EAI International Conference, MobiMedia 2022, Virtual Event, July 22-24, 2022, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #451)
by Yan Chenggang Wang Honggang Lin YunThis book constitutes the thoroughly refereed post-conference proceedings of the 15th EAI International Conference on Mobile Multimedia Communications, MobiMedia 2022, held in July 22-24, 2022. Due to COVID-19 pandemic the conference was held virtually. The 29 full papers presented were carefully selected from numerous submissions. The papers are organized in topical sections as follows: Internet of Things and Wireless Communications Communication Strategy Optimization; Cyberspace Security on Cryptography, Privacy Protection, Data Sharing, Access Control and Task Prediction; Neural Networks and Feature Learning; and Object Recognition and Detection.
Mobile Multimedia Communications: 16th EAI International Conference, MobiMedia 2023, Guilin, China, July 22-24, 2023, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #576)
by Junyi WangThis proceedings constitutes the referred post-conference proceedings of the 16th International Conference on Mobile Multimedia Communications, MOBIMEDIA 2023, held in Guilin, China, during July 22 - 24, 2023. The 35 full papers and 17 short papers presented were carefully selected from 77 submissions. The papers were organized as follows: cutting-edge technologies in wireless communication, in information as well as topics of signal processing and new generation wireless communication.
Mobile Multimedia Communications: 14th EAI International Conference, Mobimedia 2021, Virtual Event, July 23-25, 2021, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #394)
by Jinbo Xiong Shaoen Wu Changgen Peng Youliang TianThis book constitutes the thoroughly refereed post-conference proceedings of the 14th International Conference on Mobile Multimedia Communications, Mobimedia 2021, held in July 2021. Due to COVID-19 pandemic the conference was held virtually. The 66 revised full papers presented were carefully selected from 166 submissions. The papers are organized in topical sections as follows: Internet of Things and Wireless Communications Communication; Strategy Optimization and Task Scheduling Oral Presentations; Privacy Computing Technology; Cyberspace Security and Access control; Neural Networks and Feature Learning Task Classification and Prediction; Object Recognition and Detection.
Mobile Networks and Management
by Ramón Agüero Yasir Zaki Bernd-Ludwig Wenning Anna Förster Andreas Timm-GielThis book constitutes the post-proceedings of the 5th International ICST Conference on Mobile Networks and Management, MONAMI 2013, held in Cork, Ireland, in September 2013. The 18 revised full papers presented were carefully reviewed and selected from numerous submissions. The volume is organized thematically in five parts, covering: TCP, multi-path and coding and content-centric networking; mobile networks; wireless sensor and vehicular networks; wireless communications and traffic; future research directions, including cloud connectivity, orchestration and SDN.
Mobile Networks and Management: 12th EAI International Conference, MONAMI 2022, Virtual Event, October 29-31, 2022, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #474)
by Yuanlong Cao Xun ShaoThis book constitutes the refereed post-conference proceedings of the 12th EAI International Conference on Mobile Networks and Management, MONAMI 2022, which took place virtually during October 29-31, 2022.The 31 full papers were carefully reviewed and selected from 78 submissions. The papers are divided into groups of content as follows: Innovative Artificial Intelligence Applications for Smart City; The New Era of Computer Network by using Machine Learning; Advanced Technologies in Edge and Fog Computing; Emerging Technologies in Mobile Networks and Management; and Recent Advances in Communications and Computing.
Mobile Networks and Management: 10th EAI International Conference, MONAMI 2020, Chiba, Japan, November 10–12, 2020, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #338)
by Seng W. Loke Zhi Liu Kien Nguyen Guoming Tang Zhen LingThis book constitutes the refereed post-conference proceedings of the 10th International Conference on Mobile Networks and Management, MONAMI 2020, held in Chiba, Japan, in November 2020. The conference was held virtually due to the COVID-19 pandemic.The 19 full papers were carefully reviewed and selected from 41 submissions. The papers are divided into groups of content as follows: Application of artificial intelligence for smart city; Advanced technology in edge computing; Recent advances in mobile communications and computing; Emerging technologies and applications in mobile networks and management.
Mobile Networks and Management: 9th International Conference, Monami 2017, Melbourne, Australia, December 13-15, 2017, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #235)
by Sheng Wen Zahir Tari Ibrahim Khalil Jiankun HuThis book constitutes the refereed post-conference proceedings of the 9th International Conference on Mobile Networks and Management, MONAMI 2017, held in Melbourne, Australia, in December 2017. The 30 revised full papers were carefully reviewed and selected from 43 submissions. The papers handle topics in the area of mobile computing, wireless networking and management.
Mobile Networks and Management: 13th EAI International Conference, MONAMI 2023, Yingtan, China, October 27-29, 2023, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #559)
by Celimuge Wu Xianfu Chen Jie Feng Zhen WuThis book constitutes the refereed post-conference proceedings of the 13th International Conference on Mobile Networks and Management, MONAMI 2023, held in Yingtan, China, in October 2023. The 21 full papers were carefully reviewed and selected from 41 submissions. The papers are divided into groups of content as follows: Wireless Communication and Networks; Network Security and Blockchain; Image Processing and Computer Vision; Distributed Computing; Emerging Applications.
Mobile Networks and Management: 11th EAI International Conference, MONAMI 2021, Virtual Event, October 27-29, 2021, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #418)
by Yuan Wu Carlos T. Calafate Xianfu ChenThis book constitutes the refereed post-conference proceedings of the 11th International Conference on Mobile Networks and Management, MONAMI 2021, held in October 2021. The conference was held virtually due to the COVID-19 pandemic. The 26 full papers were carefully reviewed and selected from 53 submissions. The papers are divided into groups of content as follows: The application of artificial intelligence for smart city; Advanced technology in edge and fog computing; Emerging technologies and applications in mobile networks and management; and Recent advances in communications and computing.
Mobile Opportunistic Networks: Architectures, Protocols and Applications
by Mieso K. DenkoFrom fundamentals to advanced concepts, this book provides comprehensive technical coverage of this rapidly emerging communications technology. The first section focuses on modeling, networking architecture, and routing problems. The second section examines opportunistic networking technologies and applications. Supplying detailed discussions of key research challenges and open issues, this comprehensive resource provides a clear understanding of industrial and professional standards, communication architectures, network algorithms and protocols, emerging applications, and the latest experimental studies-including simulation tools and implementation test beds.
Mobile OS Vulnerabilities: Quantitative and Qualitative Analysis
by Shivi Garg Niyati BaliyanThis is book offers in-depth analysis of security vulnerabilities in different mobile operating systems. It provides methodology and solutions for handling Android malware and vulnerabilities and transfers the latest knowledge in machine learning and deep learning models towards this end. Further, it presents a comprehensive analysis of software vulnerabilities based on different technical parameters such as causes, severity, techniques, and software systems’ type. Moreover, the book also presents the current state of the art in the domain of software threats and vulnerabilities. This would help analyze various threats that a system could face, and subsequently, it could guide the securityengineer to take proactive and cost-effective countermeasures. Security threats are escalating exponentially, thus posing a serious challenge to mobile platforms. Android and iOS are prominent due to their enhanced capabilities and popularity among users. Therefore, it is important to compare these two mobile platforms based on security aspects. Android proved to be more vulnerable compared to iOS. The malicious apps can cause severe repercussions such as privacy leaks, app crashes, financial losses (caused by malware triggered premium rate SMSs), arbitrary code installation, etc. Hence, Android security is a major concern amongst researchers as seen in the last few years. This book provides an exhaustive review of all the existing approaches in a structured format. The book also focuses on the detection of malicious applications that compromise users' security and privacy, the detection performance of the different program analysis approach, and the influence of different input generators during static and dynamic analysis on detection performance. This book presents a novel method using an ensemble classifier scheme for detecting malicious applications, which is less susceptible to the evolution of the Android ecosystem and malware compared to previous methods. The book also introduces an ensemble multi-class classifier scheme to classify malware into known families. Furthermore, we propose a novel framework of mapping malware to vulnerabilities exploited using Android malware’s behavior reports leveraging pre-trained language models and deep learning techniques. The mapped vulnerabilities can then be assessed on confidentiality, integrity, and availability on different Android components and sub-systems, and different layers.