- Table View
- List View
MySQL Pocket Reference: SQL Functions and Utilities
by George ReeseTo help you be more efficient in your work, this handy pocket reference gives you instant reminders on how to use important MySQL functions, especially in conjunction with key parts of the LAMP open source infrastructure. This powerful database system is so rich in features that no administrator or programmer can stay familiar with all of them. MySQL Pocket Reference is an ideal on-the-job companion, well organized to help you find and adapt the statements you need -- quickly.Updated for the latest versions of this popular database, this edition covers many complex features that have been added to MySQL 5.0 and 5.1, including a section dedicated to stored procedures and triggers. After a brief introduction on installation and initial setup, the book explains: How to configure MySQL, such as setting the root passwordMySQL data types, including numerics, strings, dates, and complex typesSQL syntax, commands, data types, operators, and functionsArithmetic, comparison and logical operatorsAggregate and general functionsStored procedures and triggers, including procedure definition, procedure calls, procedure management, cursors, and triggersYou don't have time to stop and thumb through an exhaustive reference when you're hard at work. This portable and affordable guide is small enough to fit into your pocket, and gives you a convenient reference that you can consult anywhere. When you reach a sticking point and need to get to a solution quickly, the MySQL Pocket Reference is the book you want to have.
MySQL Stored Procedure Programming: Building High-Performance Web Applications in MySQL
by Steven Feuerstein Guy HarrisonThe implementation of stored procedures in MySQL 5.0 a hugemilestone -- one that is expected to lead to widespread enterprise adoption ofthe already extremely popular MySQL database. If you are serious aboutbuilding the web-based database applications of the future, you need toget up to speed quickly on how stored procedures work -- and how tobuild them the right way. This book, destined to be the bible of storedprocedure development, is a resource that no real MySQL programmer canafford to do without. In the decade since MySQL burst on the scene, it has become thedominant open source database, with capabilities and performancerivaling those of commercial RDBMS offerings like Oracle and SQLServer. Along with Linux and PHP, MySQL is at the heart of millions ofapplications. And now, with support for stored procedures, functions,and triggers in MySQL 5.0, MySQL offers the programming power neededfor true enterprise use. MySQL's new procedural language has a straightforward syntax, making iteasy to write simple programs. But it's not so easy to write secure,easily maintained, high-performance, and bug-free programs. Few in theMySQL world have substantial experience yet with stored procedures, butGuy Harrison and Steven Feuerstein have decades of combined expertise. In MySQL Stored Procedure Programming, they putthat hard-won experience to good use. Packed with code examples and coveringeverything from language basics to application building to advancedtuning and best practices, this highly readable book is the one-stopguide to MySQL development. It consists of four major sections:MySQL stored programming fundamentals -- tutorial, basicstatements, SQL in stored programs, and error handlingBuilding MySQL stored programs -- transaction handling,built-in functions, stored functions, and triggersMySQL stored programs in applications -- using storedprograms with PHP, Java, Perl, Python, and .NET (C# and VB.NET)Optimizing MySQL stored programs -- security, basic andadvanced SQL tuning, optimizing stored program code, and programmingbest practicesA companion web site contains many thousands of lines of code, that youcan put to use immediately.Guy Harrison is Chief Architect of Database Solutions at Quest Softwareand a frequent speaker and writer on MySQL topics. Steven Feuerstein isthe author of Oracle PL/SQL Programming, the classic reference for Oracle stored programming for more than ten years. Both have decades of experience as database developers, and between them they have authored a dozen books.
MySQL Troubleshooting
by Sveta Smirnova<p>Sometimes applications can go mad: tables contain wrong data, users get random replies, server stop working, and so on. Several easy methods allow users to often find the problems quickly. This book, based on successful conference presentations by the author, cover SQL problems, memory and other server problems, replication, and problems related to particular storage engines.</p>
MySQL Troubleshooting: What To Do When Queries Don't Work
by Sveta SmirnovaStuck with bugs, performance problems, crashes, data corruption, and puzzling output? If you’re a database programmer or DBA, they’re part of your life. The trick is knowing how to quickly recover from them. This unique, example-packed book shows you how to handle an array of vexing problems when working with MySQL.Written by a principal technical support engineer at Oracle, MySQL Troubleshooting provides the background, tools, and expert steps for solving problems from simple to complex—whether data you thought you inserted doesn’t turn up in a query, or the entire database is corrupt because of a server failure. With this book in hand, you’ll work with more confidence.Understand the source of a problem, even when the solution is simpleHandle problems that occur when applications run in multiple threadsDebug and fix problems caused by configuration optionsDiscover how operating system tuning can affect your serverUse troubleshooting techniques specific to replication issuesGet a reference to additional troubleshooting techniques and tools, including third-party solutionsLearn best practices for safe and effective troubleshooting—and for preventing problems
MySQL for Python
by Albert LukaszewskiThis is a practical, tutorial-style book that includes many examples to demonstrate the full potential of MySQL for Python. Every chapter starts with an explanation of the various areas for using MySQL for Python and ends with work on a sample application using the programming calls just learned. All complicated concepts are broken down to be very easy to understand. Everything in the book is designed to help you learn and use MySQL for Python to address your programming needs in the fastest way possible. This book is meant for intermediate users of Python who want hassle-free access to their MySQL database through Python. If you are a Python programmer who wants database-support in your Python applications, then this book is for you. This book is a must-read for every focused user of the MySQL for Python library who wants real-world applications using this powerful combination of Python and MySQL.
MySQL for the Internet of Things
by Charles BellThis book introduces the problems facing Internet of Things developers and explores current technologies and techniques to help you manage, mine, and make sense of the data being collected through the use of the world's most popular database on the Internet - MySQL. The IoT is poised to change how we interact with and perceive the world around us, and the possibilities are nearly boundless. As more and more connected devices generate data, we will need to solve the problem of how to collect, store, and make sense of IoT data by leveraging the power of database systems. The book begins with an introduction of the MySQL database system and storage of sensor data. Detailed instructions and examples are provided to show how to add database nodes to IoT solutions including how to leverage MySQL high availability, including examples of how to protect data from node outages using advanced features of MySQL. The book closes with a comparison of raw and transformed data showing how transformed data can improve understandability and help you cut through a clutter of superfluous data toward the goal of mining nuggets of useful knowledge. What you'll learn Understand the crisis of vast volumes of data from connected devices Transform data to improve reporting and reduce storage volume Store and aggregate your IoT data across multiple database servers Build localized, low-cost MySQL database servers using small and inexpensive computers Connect Arduino boards and other devices directly to MySQL database servers Build high availability MySQL solutions among low-power computing devices Who this book is for MySQL for the Internet of Things is intended for both hobbyists and professionals who want to learn how to manage their IoT data. Table of Contents 1. The Internet of Things and Data 2. How IOT Data is Stored 3. Hardware for IOT Devices and Data Collection 4. Data Transformation 5. MySQL Primer 6. Building Low-Cost MySQL Database Nodes 7. High Availability IOT Solutions 8. Demonstration of Techniques
MySQL in a Nutshell
by Russell DyerMySQL is the world's most popular open source database. MySQL is designed for speed, power, and flexibility in mission-critical, heavy-use environments and modest applications as well. It's also surprisingly rich in features. If you're a database administrator or programmer you probably love the myriad of things MySQL can do, but sometimes wish there wasn't such a myriad of things to remember. With MySQL in a Nutshell by your keyboard, you can drill down into the full depth of MySQL's capabilities quickly and easily. MySQL in a Nutshell is the indispensable desktop reference to all MySQL functions. Programming language APIs for PHP, Perl, and C are covered, as well as all the popular MySQL utilities. This invaluable resource clearly documents the details that experienced users need to take full advantage of this powerful database management system. Better yet, this wealth of information is packed into the concise, comprehensive, and extraordinarily easy-to-use format for which the in a Nutshell guides are renowned. In addition to providing a thorough reference to MySQL statements and functions, the administrative utilities, and the most popular APIs, MySQL in a Nutshell includes several tutorial chapters to help newcomers get started. Moreover, each chapter covering an API begins with a brief tutorial so that, regardless of your level of experience in any given area, you will be able to understand and master unfamiliar territory. MySQL in a Nutshell distills all the vital MySQL details you need on a daily basis into one convenient, well-organized book. It will save you hundreds of hours of tedious research or trial and error and put the facts you need to truly tap MySQL's capabilities at your fingertips.
MySQL in a Nutshell
by Russell J.T. DyerMySQL is the world's most popular open source database. MySQL is designed for speed, power, and flexibility in mission-critical, heavy-use environments and modest applications as well. It's also surprisingly rich in features. If you're a database administrator or programmer you probably love the myriad of things MySQL can do, but sometimes wish there wasn't such a myriad of things to remember. With MySQL in a Nutshell by your keyboard, you can drill down into the full depth of MySQL's capabilities quickly and easily.MySQL in a Nutshell is the indispensable desktop reference to all MySQL functions. Programming language APIs for PHP, Perl, and C are covered, as well as all the popular MySQL utilities.This invaluable resource clearly documents the details that experienced users need to take full advantage of this powerful database management system. Better yet, this wealth of information is packed into the concise, comprehensive, and extraordinarily easy-to-use format for which the in a Nutshell guides are renowned.In addition to providing a thorough reference to MySQL statements and functions, the administrative utilities, and the most popular APIs, MySQL in a Nutshell includes several tutorial chapters to help newcomers get started. Moreover, each chapter covering an API begins with a brief tutorial so that, regardless of your level of experience in any given area, you will be able to understand and master unfamiliar territory.MySQL in a Nutshell distills all the vital MySQL details you need on a daily basis into one convenient, well-organized book. It will save you hundreds of hours of tedious research or trial and error and put the facts you need to truly tap MySQL's capabilities at your fingertips.
MySQL in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))
by Russell J.T. DyerWhen you need to find the right SQL keyword or MySQL client command-line option right away, turn to this convenient reference, known for the same speed and flexibility as the system it covers so thoroughly. MySQL is packed with so many capabilities that the odds of remembering a particular function or statement at the right moment are pretty slim. With MySQL in a Nutshell, you get the details you need, day in and day out, in one concise and extremely well organized book.The new edition contains all the commands and programming information for version 5.1, including new features and language interfaces. It's ideal for anyone using MySQL, from novices who need to get up to speed to advanced users who want a handy reference. Like all O'Reilly Nutshell references, it's easy to use and highly authoritative, written by the editor of the MySQL Knowledge Base at MySQL AB, the creator and owner of MySQL. Inside, you'll find:A thorough reference to MySQL statements, functions, and administrative utilitiesSeveral tutorial chapters to help newcomers get startedProgramming language APIs for PHP, Perl, and CBrief tutorials at the beginning of each API chapter to help anyone, regardless of experience level, understand and master unfamiliar territoryNew chapters on replication, triggers, and stored proceduresPlenty of new examples of how MySQL is used in practiceUseful tips to help you get through the most difficult subjectsWhether you employ MySQL in a mission-critical, heavy-use environment or for applications that are more modest, this book puts a wealth of easy-to-find information at your fingertips, saving you hundreds of hours of trial and error and tedious online searching. If you're ready to take advantage of everything MySQL has to offer, MySQL in a Nutshell has precisely what it takes.
MySQL. Leksykon kieszonkowy. II wydanie
by George ReeseMySQL to jeden z najpopularniejszych systemów zarz?dzania bazami danych. Rozprowadzany na zasadzie open source, MySQL jest wykorzystywany jako zaplecze bazodanowe setek tysi?cy serwisów WWW, sklepów internetowych, blogów i galerii. Coraz cz??ciej si?gaj? po niego tak?e twórcy rozbudowanych aplikacji korporacyjnych, poszukuj?cy stabilnej, bezpiecznej i wydajnej platformy do przechowywania danych. W najnowszej wersji, oznaczonej symbolem 5.0, dodano wiele od dawna oczekiwanych funkcji, w tym procedury sk?adowane, wyzwalacze, kursory i widoki. Poprawiono tak?e mechanizmy sk?adowania danych. Je?li jeste? administratorem lub programist? baz danych, ksi??ka "MySQL. Leksykon kieszonkowy. II wydanie" b?dzie dla Ciebie nieocenion? pomoc?. W skondensowanej formie przedstawiono w niej wszystkie najistotniejsze zagadnienia zwi?zane z instalacj? i konfiguracj? tego systemu, a tak?e z zarz?dzaniem nim i wykorzystywaniem go. Znajdziesz tu omówienie typów danych, polece? j?zyka SQL, funkcji i rodzajów tabel. Przeczytasz tak?e o replikacji, procedurach sk?adowanych, narz?dziach dost?pnych z wiersza polece? i wyzwalaczach. Pobieranie i instalacja MySQL Replikacja danych Narz?dzia wiersza polece? Typy danych Polecenia SQL Operatory Procedury sk?adowane Dzi?ki tej ksi??ce Twoja praca z MySQL stanie si? szybsza i efektywniejsza.
MySQL. Mechanizmy wewn?trzne bazy danych
by Sasha PachevPoznaj sekrety jednej z najpopularniejszych baz danych Jak przechowywane sš dane? Jak dodawa? w?asne zmienne konfiguracyjne? Jak przebiega proces replikacji? MySQL to obecnie jedna z najpopularniejszych baz danych. Jednš z jej najwi?kszych zalet jest nieodp?atny dost?p zarówno do samego systemu, jak i do jego kodu ?ród?owego. Mo?liwo?? przeglšdania kodu i -- w razie potrzeby -- samodzielnego modyfikowania go mo?e okaza? si? przydatna programistom tworzšcym aplikacje, które korzystajš z MySQL jako zaplecza bazodanowego. Jednak samodzielne "przegryzanie si?" przez setki tysi?cy linii kodu i rozpracowywanie mechanizmów dzia?ania bazy danych mo?e zajš? mnóstwo czasu. Dzi?ki tej ksiš?ce poznasz kod ?ród?owy i sposób dzia?ania tego narz?dzia. Autor, przez wiele lat pracujšcy w zespole tworzšcym MySQL, przedstawia w niej tajniki systemu. Podczas czytania poznasz architektur? i wzajemne powišzania pomi?dzy komponentami MySQL, struktur? kodu ?ród?owego oraz metody modyfikowania go przez kompilacjš. Dowiesz si? tak?e, jak przebiega komunikacja pomi?dzy klientem i serwerem bazy danych, jak realizowane sš zapytania, w jaki sposób sk?adowane sš dane i jak implementowane sš mechanizmy replikacji. Architektura MySQL Struktura kodu ?ród?owego Komunikacja pomi?dzy klientem i serwerem Zmienne konfiguracyjne Obs?uga ?šda? Parser i optymalizator zapyta? Mechanizmy sk?adowania danych Replikacja danych Dzi?ki tej ksiš?ce zrozumiesz budow? bazy danych MySQL i b?dziesz w stanie samodzielnie dostosowa? jš do ka?dego zadania.
MySpace for Moms and Dads: A Guide to Understanding the Risks and the Rewards
by Connie NealYou can't ignore MySpace if you're a parent-but you don't have to be intimidated by it. This simple, step-by-step exploration of what MySpace means in your teen's life helps even computer-challenged parents and grandparents understand this communication revolution and make informed, confident decisions about their teen's use of MySpace.
MySpace/OurPlanet: Change Is Possible
by Tom Anderson Dan Santat Jeca Taudte Myspace Community Staff Community MyspaceYou can change the world. Here's how. Our climate is changing and human actions are the cause. Maybe you don't know why, or what to do about it. We do. In fact, we wrote a book about it (this book, the one in your hands). We'll harness your green intentions and push you beyond turning off the AC every once in a while. It's all in here: how to keep the planet healthy facts and info real-life stories suggestions and challenges eco-tips from MySpace users around the globe. Everybody who submitted a tip got their username in this book, btw. Each of us has the power to make a difference-open this book, arm yourself with knowledge, and start now. (Seriously. What are you waiting for?)
Myocardial Pathology Segmentation Combining Multi-Sequence Cardiac Magnetic Resonance Images: First Challenge, MyoPS 2020, Held in Conjunction with MICCAI 2020, Lima, Peru, October 4, 2020, Proceedings (Lecture Notes in Computer Science #12554)
by Xiahai Zhuang Lei LiThis book constitutes the First Myocardial Pathology Segmentation Combining Multi-Sequence CMR Challenge, MyoPS 2020, which was held in conjunction with the 23rd International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2020, in Lima, Peru, in October 2020. The challenge took place virtually due to the COVID-19 crisis.The 12 full and 4 short papers presented in this volume were carefully reviewed and selected form numerous submissions. This challenge aims not only to benchmark various myocardial pathology segmentation algorithms, but also to cover the topic of general cardiac image segmentation, registration and modeling, and raise discussions for further technical development and clinical deployment.
Myopic Maculopathy Analysis: MICCAI Challenge MMAC 2023, Held in Conjunction with MICCAI 2023, Virtual Event, October 8–12, 2023, Proceedings (Lecture Notes in Computer Science #14563)
by Bin Sheng Tien Yin Wong Hao ChenThis book constitutes the MICCAI Challenge, MMAC 2023, that held in Conjunction with MICCAI 2023, Vancouver, BC, Canada, which took place in October 2023. The 11 long papers included in this volume presents a wide range of state-of-the-art deep learning methods developed for the various tasks presented in the challenge.
Myst and Riven: The World of the D'ni
by Mark J. P. Wolf"Myst and Riven is well-written, interesting, on-topic, insightful, and a real pleasure to read. " -Edward Castronova, Indiana University. Video games have become a major cultural force, and within their history, Myst and its sequel Riven stand out as influential examples. Myst and Riven:The World of the D'ni is a close analysis of two of the most popular and significant video games in the history of the genre, investigating in detail their design, their functionality, and the gameplay experience they provide players. While scholarly close analysis has been applied to films for some time now, it has only rarely been applied at this level to video games. Mark J. P. Wolf uses elements such as graphics and sound, the games' mood and atmosphere and how they are generated, the geography and design of the digital worlds, and the narrative structures of the games to examine their appeal to both critical and general audiences, their legacy, and what made them great. Myst and Riven is the first book in the Landmark Video Games series, edited by Bernard Perron and Mark J. P. Wolf, which is the first series to examine individual video games of historical significance.
Mysteries of the Overworld: An Unofficial Overworld Heroes Adventure, Book Two (Unofficial Overworld Heroes Adventure #2)
by Danica DavidsonStevie and Alex are still looking for answers about the mysterious Ender crystal Stevie discovered, and the sinister voice that seems to emanate from it. Their search leads them to a strange book filled with writing in a strange language, and pictures that seem to show two adventurers trapping the evil Ender Dragon in the End.As the writing in the book slowly reveals itself, the friends realize that the Overworld is in danger! The Ender crystal Stevie stumbled upon in the Overworld is one piece of an enchanted crystal that, if fully assembled, could either destroy the dragon—or set it free to destroy the world!Now Stevie and his friends must race to find the pieces of the broken Ender crystal. Can they find them all before the Ender Dragon discovers a way to stop them?Fans of Minecraft will be at the edge of their seats all the way through this second book in the Unofficial Overworld Heroes Adventure series by Danica Davidson!
Mystery on Mushroom Island (Unofficial Minecraft Mysteries #6)
by Winter MorganEdison and Billy finally have a chance for a vacation, joining Amira to celebrate her birthday on peaceful Mushroom Island. But before celebrations can get underway, Mushroom Island is rocked by a mysterious explosion. As they investigate the fire, they discover rumors that the island, itself, is cursed. Of course, Edison and Billy don’t believe in curses. There must be a logical explanation behind the explosion, and they just have to find it. So not only do they have solve the mystery of the fire, but they have to prove to theirs friend and the residents of Mushroom Island that there is no such thing as a curse.Join Edison and Billy their explosive final adventure in the final installment of the Unofficial Minecraft Mystery series!
Myten om internet
by Robert Levine Pelle Snickars Mariam Kirollos Paul Frigyes Lisa Ehlin Anders R. Olsson Helienne Lindvall Per Strömbäck Anders RydellVilken funktion hade egentligen sociala medier under den arabiska våren? Vilka är den digiala underklassen? Och hur har en handfull teknikföretag i Silicon Valley lyckats sprida ryktet om sig själva som det fria ordet och kunskapens främsta förespråkare När internet ska diskuteras används ofta begrepp som frihet, demokrati och delaktighet. Att internet har haft en otrolig betydelse tvivlar ingen på, men samtidigt finns en mängd löst grundade föreställningar att internet kommer infria alla förhoppningar, en sorts tekno-utopi. Internet är på ett plan öppet och fritt, men lika mycket är det skapat av offentliga regleringar, teknik och affärsintressen. 85 procent av de så kallade stadsnäten ägs av kommunala bolag. Den grundläggande infrastrukturen för nätet i Sverige är alltså i allmän ägo, tvärtemot den gängse bilden att internet drivs av marknadskrafterna. I Myten om internet har såväl svenska som internationella namn samlats för att nyansera bilden av internet, och inte minst blottlägga vilka som har gynnats av de rådande föreställningarna. Bland skribenterna märks egyptiska Mariam Kirollos, aktivist och doktorand, som starkt ifrågasätter hyllningarna av sociala mediers roll i den arabiska våren, och Robert Levine, amerikansk författare och journalist, som utkom med den mycket uppmärksammade boken Free Ride 2011.
Mythopoeic Narrative in The Legend of Zelda (Routledge Interdisciplinary Perspectives on Literature)
by Anthony G. Cirilla Vincent E. RoneThe Legend of Zelda series is one of the most popular and recognizable examples in videogames of what Tolkien referred to as mythopoeia, or myth-making. In his essay On Fairy Stories and a short poem entitled Mythopoeia, Tolkien makes the case that the fairy tale aesthetic is simply a more intimate version of the same principle underlying the great myths: the human desire to make meaning out of the world. By using mythopoeia as a touchstone concept, the essays in this volume explore how The Legend of Zelda series turns the avatar, through which the player interacts with the in-game world, into a player-character symbiote wherein the individual both enacts and observes the process of integrating worldbuilding with storytelling. Twelve essays explore Zelda’s mythmaking from the standpoints of literary criticism, videogame theory, musicology, ecocriticism, pedagogy, and more.
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths)
by Simon Bailey Andy MilliganA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners' can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths)
by Simon Bailey Andy MilliganA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Myths of Social Media: Dismiss the Misconceptions, Side-step the Slip-ups and Use Social Media Effectively in Business (Business Myths)
by Michelle Carvill Ian MacRaeEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Myths of Social Media: Dispel the Misconceptions and Master Social Media (Business Myths)
by Michelle Carvill Ian MacRaeEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
N 2 Deep (TodaysGirls.com #7)
by Terry Brown Laurie KnowltonAmber needs help from God when she is talked into trying out for the soccer team while being swamped with demands for the Web site she is developing for her school.