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New Horizons for a Data-Driven Economy
by José María Cavanillas Edward Curry Wolfgang WahlsterIn this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I "The Big Data Opportunity" explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission's BIG project. Part II "The Big Data Value Chain" details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III "Usage and Exploitation of Big Data" illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV "A Roadmap for Big Data Research" identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.
New Horizons for Fuzzy Logic, Neural Networks and Metaheuristics (Studies in Computational Intelligence #1149)
by Oscar Castillo Patricia MelinThis book contains a collection of papers focused on hybrid intelligent systems based on soft computing techniques. In this book, new horizons on the theoretical developments of fuzzy logic, neural networks and optimization algorithms are envisioned. In addition, the abovementioned methods are discussed in application areas such as control and robotics, pattern recognition, medical diagnosis, decision-making, prediction and optimization of complex problems. There are a group of papers with the main theme of type-1, type-2 and type-3 fuzzy systems, which basically consists of papers that propose new concepts and algorithms based on type-1, type-2 and type-3 fuzzy logic and their applications. There is also a group of papers that offer theoretical concepts and applications of meta-heuristics in different areas. Another group of papers outlines diverse applications of hybrid intelligent systems in real problems. There are also a group papers that present theory and practice of neural networks in different applications. Finally, there are papers that offer theory and practice of optimization and evolutionary algorithms in different application areas.
New Horizons for Industry 4.0 in Modern Business (Contributions to Environmental Sciences & Innovative Business Technology)
by Anand Nayyar Mohd Naved Rudra RameshwarThis book discovers what it will take to reindustrialize the previous industrial powerhouses in order to offset the advantages of cheap labor suppliers dominating the industrial sector by exploring the current situation of the production, processing, and manufacturing industries. The Internet of Things (IoT), Big Data, Cyber-Physical Systems (CPS), and Cloud Computing, Cyber Security, Cobotics, Automation, AI, 3D Printing and Additive Manufacturing, SDN, Blockchain technologies are outlined in this unique and comprehensive book, which has true potential for professionals, researchers, policymakers, and book users. New Horizons for Industry 4.0 in Modern Business encompass trends in business and technology globally that may completely alter how manufacturing and production are conducted. What you will discover: Learn about the Industrial Internet of Things and the Industrial Internet. Learn about the technologies that must develop to support Industry 4.0 and what is being done right now to make that happen. In this book, the topic of Industry 4.0 is covered in detail, and it even moves on to concepts of Digital Twins to boost output and create Industrial Internet of Things. With the development of new digital industrial technology, or "Industry 4.0," it is now feasible to collect and analyze data from many machines, resulting in processes that are quicker, more adaptable, and more efficient, producing things of higher quality while spending less money. The manufacturing revolution will boost productivity, alter economics, promote industrial development, and alter workforce demographics, ultimately altering the competitiveness of businesses and areas. Although advanced digital technology is being employed in manufacturing, Industry 4.0 will completely change how things are done. Greater production efficiencies will result, and conventional connections between suppliers, manufacturers, and consumers—as well as between people and machines—will shift. Industry 4.0 is changing the business process. This disruptive technology is radically changing the way businesses/manufacturing is conducted. It will give machines that little bit of intuition with the help of robotics, 3D printing, artificial intelligence, augmented reality, and virtual reality—that will help them do mindless and repetitive jobs without human intervention, allowing humans to focus more on their core competencies.
New Horizons in Web Based Learning
by Yiwei Cao Terje Väljataga Jeff K.T. Tang Howard Leung Mart LaanpereThis book constitutes the revised selected papers of the workshops of the 13th International Conference of Web-based Learning, ICWL 2014, held in Tallinn, Estonia, in August 2014. This volume comprises papers of six workshops: 1. The Seventh International Workshop on Social and Personal Computing for Web-Supported Learning Communities (SPeL 2014) 2. The First International Workshop on Peer-Review, Peer-Assessment, and Self-Assessment in Education (PRASAE 2014) 3. International Workshop on Mobile and Personalized Learning (IWMPL 2014) 4. The First International Workshop on Open Badges in Education (OBIE 2014) 5. The Fourth International Symposium on Knowledge Management & E-Learning (KMEL 2014) 6. The Future of e-Textbooks Workshop (FeT 2014).
The New How
by Nilofer MerchantWhat people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of InnovationOnce in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
A New Hypothesis on the Anisotropic Reynolds Stress Tensor for Turbulent Flows: Volume I: Theoretical Background and Development of an Anisotropic Hybrid k-omega Shear-Stress Transport/Stochastic Turbulence Model (Fluid Mechanics and Its Applications #120)
by László KönözsyThis book gives a mathematical insight--including intermediate derivation steps--into engineering physics and turbulence modeling related to an anisotropic modification to the Boussinesq hypothesis (deformation theory) coupled with the similarity theory of velocity fluctuations. Through mathematical derivations and their explanations, the reader will be able to understand new theoretical concepts quickly, including how to put a new hypothesis on the anisotropic Reynolds stress tensor into engineering practice. The anisotropic modification to the eddy viscosity hypothesis is in the center of research interest, however, the unification of the deformation theory and the anisotropic similarity theory of turbulent velocity fluctuations is still missing from the literature. This book brings a mathematically challenging subject closer to graduate students and researchers who are developing the next generation of anisotropic turbulence models. Indispensable for graduate students, researchers and scientists in fluid mechanics and mechanical engineering.
A New Hypothesis on the Anisotropic Reynolds Stress Tensor for Turbulent Flows: Volume II: Practical Implementation and Applications of an Anisotropic Hybrid k-omega Shear-Stress Transport/Stochastic Turbulence Model (Fluid Mechanics and Its Applications #125)
by László KönözsyThis self-contained, interdisciplinary book encompasses mathematics, physics, computer programming, analytical solutions and numerical modelling, industrial computational fluid dynamics (CFD), academic benchmark problems and engineering applications in conjunction with the research field of anisotropic turbulence. It focuses on theoretical approaches, computational examples and numerical simulations to demonstrate the strength of a new hypothesis and anisotropic turbulence modelling approach for academic benchmark problems and industrially relevant engineering applications. This book contains MATLAB codes, and C programming language based User-Defined Function (UDF) codes which can be compiled in the ANSYS-FLUENT environment. The computer codes help to understand and use efficiently a new concept which can also be implemented in any other software packages. The simulation results are compared to classical analytical solutions and experimental data taken from the literature. A particular attention is paid to how to obtain accurate results within a reasonable computational time for wide range of benchmark problems. The provided examples and programming techniques help graduate and postgraduate students, engineers and researchers to further develop their technical skills and knowledge.
The New ICT Ecosystem
by Martin FransmanThe ICT sector is crucial as a driver of economic and social growth. Not only is it an important industry in its own right, but it also provides the communication and infrastructure without which modern economies could not function. How does this sector work? Why is it stronger in some countries than in others? What should companies, governments and regulators be doing to enhance its contribution? In The New ICT Ecosystem, Martin Fransman answers these and other questions by developing the idea of the ICT sector as an evolving ecosystem. He shows that some components of the ICT ecosystem, particularly the innovation process, work better in some countries and regions (e. g. the USA) than in others (e. g. Europe and the developing world). This enables policy makers and regulators to understand why some parts of the ICT ecosystem are underperforming and what can be done to enhance their performance. The previous edition of The New ICT Ecosystem won the 2008-09 Joseph Schumpeter Prize.
New Industries from New Places
by Neil GregorySoftware comes from India, hardware comes from China. Why is that? Why did China and India take such different paths to global dominance in new high-tech industries? Will their paths continue to diverge or converge? How can other countries learn from their successesùand failuresùin reaching global scale in new industries? To answer these questions, this book presents the first rigorous comparison of the growth of the IT industries in China and India, based on interviews with over 300 companies. It explains the different growth paths of the software and hardware sectors in each country, providing insights into the factors behind the emergence of China and India as global economic powers. It provides a compelling case study of how differences in economic policies and the investment climate affect industrial growth. This book sheds new light on common debates on China versus India, on why India is the software capital of the world while China is a manufacturing powerhouse. It refutes common myths about the growth of these industriesùfor example, the role of Non-Resident Indians or the Y2K problem in the growth of the Indian software industry, the role of government intervention in industrial growth, and the relative size of China and India's software industries.
New Information Technology in Education (Routledge Revivals #32)
by David HawkridgeFirst published in 1983, New Information Technology in Education surveyed developments in the field of information technology and demonstrated how it could be used to improve the quality of education. The book considered the experience of a wide range of countries, including the United States, Japan and those in Europe. While explaining the potential improvements that the new technology could bring, this book also reviewed the problem areas and helped educationalists to evaluate the relevance of the new technology for their own work. In an age of teaching via Zoom videos, it is interesting to take a look at a time when information technology in education was at its nascent stage. This book will be of interest to teachers and students of history, education, technology and pedagogy.
The New iPad Fully Loaded
by Alan HessMaximize all that the new iPad has to offer with The New iPad Fully Loaded! The new iPad Fully Loaded is a one-of-a-kind resource for squeezing every bit of functionality from your new iPad. Whether you're downloading content of any sort, looking to get the most out of iOS5, or using your new iPad to control anything from your home stereo system to your vehicle, nothing is out of the realm of possibilities. As you progress through this captivating, full-color book, veteran author Alan Hess takes you beyond the basics and show you how to fully utilize your new iPad and it's impressive features. Peppered with sophisticated tips and tricks, The new iPad Fully Loaded encourages you to modify your new iPad to your own specifications and teaches you never-before-revealed tricks so that you can truly get the most out of this amazing device. Goes beyond the basics to deliver rare tips and tricks on maximizing all that the new iPad has to offer Includes tips, tricks, and techniques that are applicable to every version of the iPad Covers new benefits of iOS 5 Boasts updates on the latest iPad technology developments as well as coverage of both common and uncommon tasks In full-color and sporting a convenient trim size, The new iPad Fully Loaded is the perfect accessory to your new iPad.
The new iPad Portable Genius
by Paul McfedriesEssential coverage of everything you need to know about The new iPadThe popularity of the iPad is seemingly unstoppable and if you've decided to get in the iPad game, this handy guide is must-have reading. This easy-to-understand resource shares tips, tricks, and advice, to help you get the most out of your ultraportable tablet device. You'll learn how to maximize features of The new iPad such as the beautiful Retina display, multitouch screen, 5MP camera, Bluetooth and Wi-Fi +4G capability, eReader functionality, and much more.Shows you how to surf the web, watch movies and TV, listen to music, read books, play games, create presentations, edit documents, manage contacts, organize photos, update spreadsheets, and more Covers how to use and troubleshoot the latest iOS Features Genius icons to show you the smartest way to do things Helps save you time and avoid hassles as you get up to speed The new iPad Portable Genius presents you with accessible, useful information so that you can start confidently using your new iPad today!
The New IT Outsourcing Landscape
by Leslie P. Willcocks Mary C. LacityWritten by the world's leading academics in the outsourcing field, this books gives the most recent overview of developments in research and practice. It focuses on new practices in innovation, offshoring, onshoring, capabilities, project management and cloud services, offering a distinctive theory of outsourcing.
A New Kind of Computational Biology: Cellular Automata Based Models for Genomics and Proteomics
by Parimal Pal Chaudhuri Soumyabrata Ghosh Adip Dutta Somshubhro Pal ChoudhuryThis book reflects more than three decades of research on Cellular Automata (CA), and nearly a decade of work on the application of CA to model biological strings, which forms the foundation of 'A New Kind of Computational Biology' pioneered by the start-up, CARLBio. After a brief introduction on Cellular Automata (CA) theory and functional biology, it reports on the modeling of basic biological strings with CA, starting with the basic nucleotides leading to codon and anti-codon CA models. It derives a more involved CA model of DNA, RNA, the entire translation process for amino acid formation and the evolution of protein to its unique structure and function. In subsequent chapters the interaction of Proteins with other bio-molecules is also modeled. The only prior knowledge assumed necessary is an undergraduate knowledge of computer programming and biology. The book adopts a hands-on, “do-it-yourself” approach to enable readers to apply the method provided to derive the CA rules and comprehend how these are related to the physical ‘rules’ observed in biology. In a single framework, the authors have presented two branches of science – Computation and Biology. Instead of rigorous molecular dynamics modeling, which the authors describe as a Bottoms-Up model, or relying on the Top-Down new age Artificial Intelligence (AI) and Machine Language (ML) that depends on extensive availability of quality data, this book takes the best from both the Top-Down and Bottoms-up approaches and establishes how the behavior of complex molecules is represented in CA. The CA rules are derived from the basic knowledge of molecular interaction and construction observed in biological world but mapped to a few subset of known results to derive and predict results.This book is useful for students, researchers and industry practitioners who want to explore modeling and simulation of the physical world complex systems from a different perspective. It raises the inevitable the question – ‘Are life and the universe nothing but a collection of continuous systems processing information’.
The New Kingmakers: How Developers Conquered the World
by Stephen O'GradyThe New Kingmakers documents the rise of the developer class, and provides strategies for companies to adapt to the new technology landscape. From recruiting to retention, it provides a playbook to work more efficiently and effectively with the most important members of your organization.
New Knowledge in Information Systems and Technologies: Volume 2 (Advances in Intelligent Systems and Computing #931)
by Hojjat Adeli Álvaro Rocha Luís Paulo Reis Sandra CostanzoThis book includes a selection of articles from The 2019 World Conference on Information Systems and Technologies (WorldCIST’19), held from April 16 to 19, at La Toja, Spain.WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges in modern information systems and technologies research, together with their technological development and applications.The book covers a number of topics, including A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.
New Knowledge in Information Systems and Technologies: Volume 3 (Advances in Intelligent Systems and Computing #932)
by Álvaro Rocha Hojjat Adeli Luís Paulo Reis Sandra CostanzoThis book includes a selection of articles from The 2019 World Conference on Information Systems and Technologies (WorldCIST’19), held from April 16 to 19, at La Toja, Spain. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges in modern information systems and technologies research, together with their technological development and applications. The book covers a number of topics, including A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.
New Laws of Robotics: Defending Human Expertise In The Age Of Ai
by Frank PasqualeAI is poised to disrupt our work and our lives. We can harness these technologies rather than fall captive to them—but only through wise regulation.Too many CEOs tell a simple story about the future of work: if a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: make robots or be replaced by them.Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements. This cooperation reveals the kind of technological advance that could bring us all better health care, education, and more, while maintaining meaningful work. These partnerships also show how law and regulation can promote prosperity for all, rather than a zero-sum race of humans against machines.How far should AI be entrusted to assume tasks once performed by humans? What is gained and lost when it does? What is the optimal mix of robotic and human interaction? New Laws of Robotics makes the case that policymakers must not allow corporations or engineers to answer these questions alone. The kind of automation we get—and who it benefits—will depend on myriad small decisions about how to develop AI. Pasquale proposes ways to democratize that decision making, rather than centralize it in unaccountable firms. Sober yet optimistic, New Laws of Robotics offers an inspiring vision of technological progress, in which human capacities and expertise are the irreplaceable center of an inclusive economy.
New Literacies around the Globe: Policy and Pedagogy (Routledge Research in Literacy)
by Cathy Burnett Julia Davies Guy Merchant Jennifer RowsellThe increasing popularity of digitally-mediated communication is prompting us to radically rethink literacy and its role in education; at the same time, national policies have promulgated a view of literacy focused on the skills and classroom routines associated with print, bolstered by regimes of accountability and assessments. As a result, teachers are caught between two competing discourses: one upholding a traditional conception of literacy re-iterated by politicians and policy-makers, and the other encouraging a more radical take on 21st century literacies driven by leading edge thinkers and researchers. There is a pressing need for a book which engages researchers in international dialogue around new literacies, their implications for policy and practice, and how they might articulate across national boundaries. Drawing on cutting edge research from the USA, Canada, UK, Australia and South Africa, this book is a pedagogical and policy-driven call for change. It explores studies of literacy practices in varied contexts through a refreshingly dialogic style, interspersed with commentaries which comment on the significance of the work described for education. The book concludes on the ‘conversation’ developed to identify key recommendations for policy-makers through a Charter for Literacy Education. .
The New Luxury Experience: Creating the Ultimate Customer Experience (Management for Professionals)
by Wided BatatThis professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
New Maritime Business: Uncertainty, Sustainability, Technology and Big Data (WMU Studies in Maritime Affairs #10)
by Byoung-Wook Ko Dong-Wook SongThis book provides a response to the unexpected challenges imposed on every aspect of today’s maritime business. All chapters of this book are concerned with the single challenge facing the maritime business world – that is, uncertainty. Each chapter deals with a specific area of the maritime business community in an effort to better understand the complicated markets, to seek for a solution of economic or financial sustainability under the pressure of climate changes, to discuss technology as an option for the future, and finally to show how to utilise the big data set for better informed decision- and policymaking that used to be unfeasible in terms of scale and capacity. It is hoped that all those endeavours are considered as the first small step towards practically transforming the industry in line with Schumpeter (1943) as well as academically changing a paradigm of thinking and scientific discovery in line with Kuhn (2012), so that the maritime industry is better informed and prepared, and can greatly contributing to human lives.
The New Marketing: How to Win in the Digital Age
by Mark Burgess Cheryl BurgessIn our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
The New Marketing: How to Win in the Digital Age
by Mark Burgess Cheryl BurgessIn our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
New Mechanism: Explanation, Emergence and Reduction (History, Philosophy and Theory of the Life Sciences #35)
by João L. Cordovil Gil Santos Davide VecchiThis open access book addresses the epistemological and ontological significance as well as the scope of new mechanism. In particular, this book addresses the issues of what is "new" about new mechanism, the epistemological and ontological reasons underlying the adoption of mechanistic instead of other modelling strategies as well as the possibility of mechanistic explanation to accommodate a non-trivial notion of emergence. Arguably, new mechanism has been particularly successful in making sense of scientific practice in the molecular life sciences. But what about other sciences? This book enlarges the context of analysis, addressing the issue of the putative compatibility between the current ways of conceiving new mechanism and actual scientific practices in quantum physics, chemistry, biochemistry, developmental biology and the cognitive sciences.
New Media and Learning in the 21st Century
by Tzu-Bin Lin Victor Chen Ching Sing ChaiThis volume brings together conceptualizations and empirical studies that explore the socio-cultural dimension of new media and its implications on learning in the 21st century classroom. The authors articulate their vision of new-media-enhanced learning at a global level. The high-level concept is then re-examined for different degrees of contextualization and localization, for example how a specific form of new media (e-reader) changes specific activities in different cultures. In addition, studies based in Singapore classrooms provide insights as to how these concepts are being transformed and implemented by a co-constructive effort on the part of researchers, teachers and students. Singapore classrooms offer a unique environment to study the theory-practice nexus in that they are high achieving, implicitly grounded in the eastern cultural values and well-equipped with ICT infrastructure. While these studies are arguably the state-of-the-art exemplars that synergize socio-cultural and technological affordances of the current learning environments, they also serve as improvable ideas for further innovations. The interplay between theory and practice lends support to the reciprocal improvements for both. This book contributes to the continuing debate in the field, and will lead to better learning environments in the 21st century.