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The New Marketing: How to Win in the Digital Age
by Mark Burgess Cheryl BurgessIn our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
New Mechanism: Explanation, Emergence and Reduction (History, Philosophy and Theory of the Life Sciences #35)
by João L. Cordovil Gil Santos Davide VecchiThis open access book addresses the epistemological and ontological significance as well as the scope of new mechanism. In particular, this book addresses the issues of what is "new" about new mechanism, the epistemological and ontological reasons underlying the adoption of mechanistic instead of other modelling strategies as well as the possibility of mechanistic explanation to accommodate a non-trivial notion of emergence. Arguably, new mechanism has been particularly successful in making sense of scientific practice in the molecular life sciences. But what about other sciences? This book enlarges the context of analysis, addressing the issue of the putative compatibility between the current ways of conceiving new mechanism and actual scientific practices in quantum physics, chemistry, biochemistry, developmental biology and the cognitive sciences.
New Media and Learning in the 21st Century
by Tzu-Bin Lin Victor Chen Ching Sing ChaiThis volume brings together conceptualizations and empirical studies that explore the socio-cultural dimension of new media and its implications on learning in the 21st century classroom. The authors articulate their vision of new-media-enhanced learning at a global level. The high-level concept is then re-examined for different degrees of contextualization and localization, for example how a specific form of new media (e-reader) changes specific activities in different cultures. In addition, studies based in Singapore classrooms provide insights as to how these concepts are being transformed and implemented by a co-constructive effort on the part of researchers, teachers and students. Singapore classrooms offer a unique environment to study the theory-practice nexus in that they are high achieving, implicitly grounded in the eastern cultural values and well-equipped with ICT infrastructure. While these studies are arguably the state-of-the-art exemplars that synergize socio-cultural and technological affordances of the current learning environments, they also serve as improvable ideas for further innovations. The interplay between theory and practice lends support to the reciprocal improvements for both. This book contributes to the continuing debate in the field, and will lead to better learning environments in the 21st century.
New Media for Educational Change: Selected Papers from HKAECT 2018 International Conference (Educational Communications and Technology Yearbook)
by Liping Deng Will W. Ma Cheuk Wai FongThis book gathers selected papers presented at the Hong Kong Association for Educational Communications and Technology 2018 International Conference on the theme of “new media for educational change: effects on learning and reflection on practice”. It contributes to a scholarly discussion that goes beyond what new media can contribute to education, and reflects on best practices as well as lessons learned by applying new media in a wide range of fields. Scholars from educational technology, journalism, higher education, etc. share their findings in a number of formats, such as empirical research, case studies of best practices, literature reviews, etc. The topics addressed include but are not limited to media practice, application of innovative technologies, MOOCs in higher education, social media for learning, gamification, learning analytics, and comparative studies.
New Media Futures: The Rise of Women in the Digital Arts
by Donna Cox Ellen Sandor Janine FronTrailblazing women working in digital arts media and education established the Midwest as an international center for the artistic and digital revolution in the 1980s and beyond. Foundational events at the University of Illinois and the School of the Art Institute of Chicago created an authentic, community-driven atmosphere of creative expression, innovation, and interdisciplinary collaboration that crossed gender lines and introduced artistically informed approaches to advanced research. Interweaving historical research with interviews and full-color illustrations, New Media Futures captures the spirit and contributions of twenty-two women working within emergent media as diverse as digital games, virtual reality, medicine, supercomputing visualization, and browser-based art. The editors and contributors give voice as creators integral to the development of these new media and place their works at the forefront of social change and artistic inquiry. What emerges is the dramatic story of how these Midwestern explorations in the digital arts produced a web of fascinating relationships. These fruitful collaborations helped usher in the digital age that propelled social media. Contributors: Carolina Cruz-Niera, Collen Bushell, Nan Goggin, Mary Rasmussen, Dana Plepys, Maxine Brown, Martyl Langsdorf, Joan Truckenbrod, Barbara Sykes-Dietz, Abina Manning, Annette Barbier, Margaret Dolinsky, Tiffany Holmes, Claudia Hart, Brenda Laurel, Copper Giloth, Jane Veeder, Sally Rosenthal, and Lucy Petrovic.
New Media in the Classroom: Rethinking Primary Literacy
by Cathy Burnett Guy Merchant‘This an exciting publication that offers authentic approaches for educators to meet challenges of the literacy that students need in our evolving digital landscape.’ Maureen Walsh, Adjunct Professor, Australian Catholic University and Honorary Professor, The University of Sydney ‘In this significant new text, Cathy Burnett and Guy Merchant foreground the affective, embodied and emergent nature of making meaning with new media.’ Teresa Cremin, The Open University The rise of new media technologies has changed the ways in which children engage with texts and this has implications for literacy provision in schools. Drawing on research exploring new media practices within and outside school, this book explains and encourages classroom activity that makes purposeful and appropriate use of these literacies and is underpinned by a set of guiding principles for teaching literacy in contemporary times. Key topics include: Building on children’s experiences in and out of school Supporting children to draw on multiple modes and media to develop and convey meaning Developing a responsive approach to literacy provision Investigating ways of encouraging collaboration through and around digital media Encouraging children to use digital media safely and advantageously This is essential reading for primary English or elementary language arts modules on initial teacher education courses including university-based and schools-based routes into teaching and also for current teachers wishing to enhance their own literacy teaching. Cathy Burnett is Professor of Literacy and Education at Sheffield Hallam University. Guy Merchant is Professor of Literacy in Education at Sheffield Hallam University.
New Media in the Classroom: Rethinking Primary Literacy
by Cathy Burnett Guy Merchant‘This an exciting publication that offers authentic approaches for educators to meet challenges of the literacy that students need in our evolving digital landscape.’ Maureen Walsh, Adjunct Professor, Australian Catholic University and Honorary Professor, The University of Sydney ‘In this significant new text, Cathy Burnett and Guy Merchant foreground the affective, embodied and emergent nature of making meaning with new media.’ Teresa Cremin, The Open University The rise of new media technologies has changed the ways in which children engage with texts and this has implications for literacy provision in schools. Drawing on research exploring new media practices within and outside school, this book explains and encourages classroom activity that makes purposeful and appropriate use of these literacies and is underpinned by a set of guiding principles for teaching literacy in contemporary times. Key topics include: Building on children’s experiences in and out of school Supporting children to draw on multiple modes and media to develop and convey meaning Developing a responsive approach to literacy provision Investigating ways of encouraging collaboration through and around digital media Encouraging children to use digital media safely and advantageously This is essential reading for primary English or elementary language arts modules on initial teacher education courses including university-based and schools-based routes into teaching and also for current teachers wishing to enhance their own literacy teaching. Cathy Burnett is Professor of Literacy and Education at Sheffield Hallam University. Guy Merchant is Professor of Literacy in Education at Sheffield Hallam University.
New Media, Knowledge Practices and Multiliteracies
by Will W.K. Ma Allan H.K. Yuen Jae Park Wilfred W.F. Lau Liping DengThis volume highlights key aspects of new media, knowledge practices and multiliteracies in communication and education, providing readers with a range of empirical findings, novel theories and applications. The reports also include best practices, case studies, innovative solutions and lessons learned with regard to three core fields: (1) New media: discussions on the effects of traditional and new media, legal risks concerning social media, the effects of media intervention on help-seeking attitudes, obstacles of using tablets for learning, qualitative interpretation of media reporting, use of social media for enhancing design practices, and news-reading habits; (2) Knowledge practices: exploration of online viewing and lifestyles, reform of school management models, undergraduate students' mathematics learning experiences, perceived accounting ethics and online knowledge sharing, creating knowledge repositories, digital technologies outside school, smartphone usage and life satisfaction, and cultural differences and isomerism; and (3) Multiliteracies: studies on learning style inventories, the impact of ICT in interdisciplinary approaches, ePortfolios for learning, video production and generic skills enhancement, mobile-assisted collaborative learning, and the effects of project-based learning on student achievements. The reports presented are from various countries and organizations.
New Media Pedagogy: First International Conference, NMP 2022, Kraków, Poland, October 10–12, 2022, Revised Selected Papers (Communications in Computer and Information Science #1916)
by Łukasz TomczykThis volume constitutes selected papers presented during the First International Conference on New Media Pedagogy: Research Trends, Methodological Challenges and Successful Implementations, NMP 2022, held in Kraków, Poland, in October 2022. The 20 papers presented were thoroughly reviewed and selected from the 55 qualified submissions. They present recent research in the areas of teacher education in the information society, digitally-enhanced didactics, pedagogical innovations using ICT, e-learning, blended learning, crisis e-learning, digital inclusion and exclusion, identity of media pedagogy, and more.
New Media Pedagogy: Second International Conference, NMP 2023, Cracow, Poland, November 21–23, 2023, Revised Selected Papers (Communications in Computer and Information Science #2130)
by Łukasz TomczykThis volume constitutes selected papers presented during the Second International Conference on New Media Pedagogy: Research Trends, Methodological Challenges, and Successful Implementations, NMP 2023, held in Cracow, Poland, in November 2023. The 29 papers presented were reviewed and selected from 90 submissions. They focus on recent research and emerging concerns in the field of media pedagogy, such as determinants of teachers' functioning in computerised schools, digitally assisted didactics, ICT-based solutions for teaching support, e-learning during crisis, digital inclusion and exclusion, Artificial intelligence in education and more.
The New Media Reader
by Noah Wardrip-Fruin Nick MontfortThis reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Billy Kl?Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
New Medical Diagnosis Models Based on Generalized Type-2 Fuzzy Logic (SpringerBriefs in Applied Sciences and Technology)
by Patricia Melin Emanuel Ontiveros-Robles Oscar CastilloThis book presents different experimental results as evidence of the good results obtained compared with respect to conventional approaches and literature references based on fuzzy logic. Nowadays, the evolution of intelligence systems for decision making has been reached considerable levels of success, as these systems are getting more intelligent and can be of great help to experts in decision making. One of the more important realms in decision making is the area of medical diagnosis, and many kinds of intelligence systems provide the expert good assistance to perform diagnosis; some of these methods are, for example, artificial neural networks (can be very powerful to find tendencies), support vector machines, that avoid overfitting problems, and statistical approaches (e.g., Bayesian). However, the present research is focused on one of the most relevant kinds of intelligent systems, which are the fuzzy systems. The main objective of the present work is the generation of fuzzy diagnosis systems that offer competitive classifiers to be applied in diagnosis systems. To generate these systems, we have proposed a methodology for the automatic design of classifiers and is focused in the Generalized Type-2 Fuzzy Logic, because the uncertainty handling can provide us with the robustness necessary to be competitive with other kinds of methods. In addition, different alternatives to the uncertainty modeling, rules-selection, and optimization have been explored. Besides, different experimental results are presented as evidence of the good results obtained when compared with respect to conventional approaches and literature references based on Fuzzy Logic.
New Metaheuristic Schemes: Mechanisms and Applications (Intelligent Systems Reference Library #246)
by Erik Cuevas Daniel Zaldívar Marco Pérez-CisnerosRecently, novel metaheuristic techniques have emerged in response to the limitations of conventional approaches, leading to enhanced outcomes. These new methods introduce interesting mechanisms and innovative collaborative strategies that facilitate the efficient exploration and exploitation of extensive search spaces characterized by numerous dimensions. The objective of this book is to present advancements that discuss novel alternative metaheuristic developments that have demonstrated their effectiveness in tackling various complex problems. This book encompasses a variety of emerging metaheuristic methods and their practical applications. The content is presented from a teaching perspective, making it particularly suitable for undergraduate and postgraduate students in fields such as science, electrical engineering, and computational mathematics. The book aligns well with courses in artificial intelligence, electrical engineering, and evolutionary computation. Furthermore, the material offers valuable insights to researchers within the metaheuristic and engineering communities. Similarly, engineering practitioners unfamiliar with metaheuristic computation concepts will recognize the pragmatic value of the discussed techniques. These methods transcend mere theoretical tools that have been adapted to effectively address the significant real-world problems commonly encountered in engineering domains.
New Metropolitan Perspectives: The Integrated Approach Of Urban Sustainable Development (Advanced Engineering Forum Vol. 11 Ser. #101)
by Francesco Calabrò Lucia Della Spina Carmelina BevilacquaThis book explores the role of cities and the urban–rural linkages in spurring innovation embedded in spatial planning, strategic and economic planning, and decision support systems. In particular, the contributions examine the complexity of the current transitional phase towards achieving smart, inclusive and sustainable growth, and investigate the post-2020 UE cohesion policy.The main topics include: Innovation dynamics and smart cities; Urban regeneration – community-led and PPP; Inland and urban area development; Mobility, accessibility, infrastructures; Heritage, landscape and Identity; and Risk management, Environment and Energy.The book includes a selection of articles accepted for presentation and discussion at the 3rd International Symposium New Metropolitan Perspectives (ISTH2020), held at the University of Reggio Calabria, Italy on 22–25 May 2018. The symposium, which addressed the challenge of local knowledge and innovation dynamics towards territory attractiveness, hosted the final event of the MAPS-LED project under Horizon2020 – MSCA RISE.
New Metropolitan Perspectives: The Integrated Approach Of Urban Sustainable Development (Advanced Engineering Forum Vol. 11 Ser. #100)
by Francesco Calabrò Lucia Della Spina Carmelina BevilacquaThis book explores the role of cities and the urban–rural linkages in spurring innovation embedded in spatial planning, strategic and economic planning, and decision support systems. In particular, the contributions examine the complexity of the current transitional phase towards achieving smart, inclusive and sustainable growth, and investigate the post-2020 UE cohesion policy.The main topics include: Innovation dynamics and smart cities; Urban regeneration – community-led and PPP; Inland and urban area development; Mobility, accessibility, infrastructures; Heritage, landscape and Identity; and Risk management, Environment and Energy.The book includes a selection of articles accepted for presentation and discussion at the 3rd International Symposium New Metropolitan Perspectives (ISTH2020), held at the University of Reggio Calabria, Italy on 22–25 May 2018. The symposium, which addressed the challenge of local knowledge and innovation dynamics towards territory attractiveness, hosted the final event of the MAPS-LED project under Horizon2020 – MSCA RISE.
The New New Thing: A Silicon Valley Story
by Michael LewisNew York Times Bestseller. "A superb book. . . . [Lewis] makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker."--Time In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world's most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result--the best-selling book The New New Thing--is an ingeniously conceived history of the Internet revolution.
The New New Thing: A Silicon Valley Story
by Michael LewisA biography of the founder of Netscape serves as a illustration of the profound changes in the 1980s due to the Internet.
New Opportunities for Innovation Breakthroughs for Developing Countries and Emerging Economies: 19th International TRIZ Future Conference, TFC 2019, Marrakesh, Morocco, October 9–11, 2019, Proceedings (IFIP Advances in Information and Communication Technology #572)
by Roland De Guio Sebastian Koziołek Rachid Benmoussa Sébastien DuboisThis book constitutes the refereed proceedings of the 19th International TRIZ Future Conference on Automated Invention for Smart Industries, held in Marrakesh, Morocco, in October 2019 and sponsored by IFIP WG 5.4. The 41 full papers presented were carefully reviewed and selected from 72 submissions. They are organized in seven thematic sections: TRIZ improvement: theory, methods and tools; TRIZ and other innovation approaches; TRIZ applications in technical design; TRIZ applications in eco design; TRIZ applications in software engineering; TRIZ applications in specific disciplinary fields; and TRIZ in teaching.
New Opportunities for Software Reuse: 17th International Conference, Icsr 2018, Madrid, Spain, May 21-23, 2018, Proceedings (Lecture Notes in Computer Science #10826)
by Rafael Capilla Barbara Gallina Carlos CetinaThis book constitutes the refereed proceedings of the 17th International Conference on Software Reuse, ICSR 2018, held in Madrid, Spain, in May 2018.The 9 revised full papers and 2 short papers presented were carefully reviewed and selected from 29 submissions. The papers are organized in the following topical sections: variability management; hierarchies and reuse measures; dependencies and traceability; and software product lines, features and reuse of code rewriters.
New Paradigm in Decision Science and Management: Proceedings of ICDSM 2018 (Advances in Intelligent Systems and Computing #1005)
by Srikanta Patnaik Andrew W. H. Ip Madjid Tavana Vipul JainThis book discusses an emerging area in computer science, IT and management, i.e., decision sciences and management. It includes studies that employ various computing techniques like machine learning to generate insights from huge amounts of available data; and which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets; leadership; and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the International Conference on Decision Science and Management 2018 (ICDSM 2018), held at the Interscience Institute of Management and Technology (IIMT), Bhubaneswar, India.
New Paradigm of Industry 4.0: Internet of Things, Big Data & Cyber Physical Systems (Studies in Big Data #64)
by Srikanta PatnaikThe book provides readers with an overview of the state of the art in the field of Industry 4.0 and related research advancements. The respective chapters identify and discuss new dimensions of both risk factors and success factors, along with performance metrics that can be employed in future research work. They also discuss a number of real-time issues, problems and applications with corresponding solutions and suggestions. Sharing new theoretical findings, tools and techniques for Industry 4.0, and covering both theoretical and application-oriented approaches, the book offers a valuable asset for newcomers to the field and practicing professionals alike.
New Paradigms in Flow Battery Modelling (Engineering Applications of Computational Methods #16)
by Akeel A. Shah Puiki Leung Qian Xu Pang-Chieh Sui Wei XingThis book provides a comprehensive review of the latest modelling developments in flow batteries, as well as some new results and insights. Flow batteries have long been considered the most flexible answer to grid scale energy storage, and modelling is a key component in their development. Recent modelling has moved beyond macroscopic methods, towards mesoscopic and smaller scales to select materials and design components. This is important for both fundamental understanding and the design of new electrode, catalyst and electrolyte materials. There has also been a recent explosion in interest in machine learning for electrochemical energy technologies. The scope of the book includes these latest developments and is focused on advanced techniques, rather than traditional modelling paradigms. The aim of this book is to introduce these concepts and methods to flow battery researcher, but the book would have a much broader appeal since these methods also employed in other battery and fuel cell systems and far beyond. The methods will be described in detail (necessary fundamental material in Appendices). The book appeals to graduate students and researchers in academia/industry working in electrochemical systems, or those working in computational chemistry/machine learning wishing to seek new application areas.
New Pathways to Civil Justice in Europe: Challenges of Access to Justice
by Xandra Kramer Alexandre Biard Jos Hoevenaars Erlis ThemeliThis book focuses on four topical and interconnected, innovative pathways to civil justice within the context of securing and improving access to justice: the use of Artificial Intelligence and its interactions with judicial systems; ADR and ODR tracks in privatising justice systems; the effects of increased self-representation on access to justice; and court specialization and the establishment of commercial courts to counter the trend of vanishing court trials. Top academics and experts from Europe, the US and Canada address these topics in a critical and multidisciplinary manner, combining legal, socio-legal and empirical insights. The book is part of ‘Building EU Civil Justice’, a five-year research project funded by the European Research Council. It will be of interest to scholars and policymakers, as well as practitioners working in the areas of civil justice, alternative dispute resolution, court systems, and legal tech. The chapters “Introduction: The Future of Access to Justice – Beyond Science Fiction” and “Constituting a Civil Legal System Called “Just”: Law, Money, Power, and Publicity” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
A New Perspective of Cultural DNA (KAIST Research Series)
by Ji-Hyun LeeThis book presents selected papers from the 3rd Cultural DNA Workshop. Contributed by prominent computational design experts in the fields of mechanical engineering and architectural design, they mainly focus on the design process; shape grammars as a valuable tool; and the analysis of cultural values.The book offers readers fresh viewpoints on computational design. and helps researchers in academy and practitioners in industry to learn more evolved cultural DNA knowledge which is newly interpreted and conceptually reinforced in areas of mechanical engineering and architectural engineering.
New Perspectives Collection, Microsoft 365 And Office 2021 Introductory (Mindtap Course List Ser.)
by Jennifer T. Campbell Ann ShafferUsing a unique in-depth, case-based approach, Cengage's NEW PERSPECTIVES COLLECTION, MICROSOFT 365 & OFFICE 2021 INTRODUCTORY prepares you for the Microsoft Office Specialist (MOS) certification exam -- and success in your future career. As you apply Microsoft Office skills to real-world business scenarios based on Burning Glass market insights, you will sharpen your critical-thinking and problem-solving skills. Professional tips and insights incorporated throughout provide context and relevancy to real-world practice, while ProSkills Boxes help strengthen your employability skills, including written and verbal communication. Updated coverage of Microsoft 365 features and enhanced support for Mac users are also included. In addition, MindTap and up-to-date SAM (Skills Assessment Manager) online resources provide interactive study tools to help maximize your study time -- and results.