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Overwatch Hacks: The Unoffical Gamer's Guide
by Jason R. RichTargeted to gamers between the ages of eight and twelve, this full-color, unofficial, ninety-six-page strategy guide will cover the PlayStation 4, Xbox One, and PC editions of Blizzard Entertainment’s mega-popular game Overwatch: Game of the Year Edition. Each section of the book will feature detailed, yet easy-to-understand tips and strategies, along with screenshots that will help readers quickly master the game when experiencing the Competitive Play (multiplayer) mode. Overwatch Hacks will offer details about each of the game’s 26 core heroes, and describe each hero’s unique strengths, weaknesses, abilities, and ultimate abilities. Since Overwatch is all about multi-player team play, an emphasis on what each hero’s abilities are best suited for—related to offense, defense, tank, or support—will be covered, as will how a player should adapt their overall gameplay strategy based on which hero they choose to control, and what role they’ll be playing as a member of their team. This game is very much about team collaboration, communication, and coordination, and the tips and strategies outlined in this book will focus heavily on these elements of the game. Readers will also discover what they need to know about the maps and locations where battles occur, and learn how to adapt their strategy based on their location within the game in order to complete location-specific objectives. Finally, this guide will offer tips for best utilizing customization options and loot. Whether a gamer is playing with AI controlled team members, random online players, or their best friends, the reader will go into each battle and adventure with the knowledge and strategies needed to achieve victory. As a team-based shooter set in the near future, Overwatch was one of the fastest games in history to attract more than 30 million active players. It continues to win awards and be among the most popular multiplayer games available for the PlayStation 4, Xbox One, and Windows PC platforms.
The Overworld Games: An Unofficial Minecrafter's Novel (Creeper Diaries #4)
by Greyson Mann Amanda BrackThe toughest mobs in the overworld are ready to compete!Spring has sprung, and every mob at Mob Middle School is looking forward to the Overworld Games -- except Gerald Creeper Jr. Other schools are coming to compete from as far away as the Nether! But Gerald's got a problem. He's not big on sprinting, spider riding, or strategic explosions. So which event is this creeper cut out for? Through some creative creeping, Gerald manages to get a few new events on the schedule. Pig riding, anyone? Firework crafting? When Dad gets involved, Gerald wants to make him proud. But, man, that team from the Nether looks awfully tough. This creeper could be in way over his head . . . Gerald's ups and downs at Mob Middle School continue in this fourth book in the laugh-out-loud funny, heavily illustrated, diary-format series for Minecrafters.
Overworld in Flames: Herobrine?s Revenge Book Two (A Gameknight999 Adventure): An Unofficial Minecrafter?s Adventure (Gameknight999 Series)
by Mark ChevertonMysterious fires are burning the Overworld to the ground!The NPCs of Minecraft barely had time to celebrate their victory over the spider queen and the king of the skeletons before terrible new crimes broke the hard-earned peace. Inexplicable fires are breaking out under mysterious circumstances, the flames destroying more and more land with every tick of the CPU. Gameknight999 knows something is terribly wrong, but has no idea who is responsible or how to stop them.With danger looming, entire biomes and villages are under threat of complete annihilation. But unlike last time, there are no mocking signs or arrogant clues for Gameknight and his friends to follow. How could Herobrine be controlling fire from beyond the digital grave? The answer lies in a dark and smoky underworld filled with fiery rivers of lava, where a terrible monster army awaits.Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers-picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
OWL: 13th International Workshop, OWLED 2016, and 5th International Workshop, ORE 2016, Bologna, Italy, November 20, 2016, Revised Selected Papers (Lecture Notes in Computer Science #10161)
by Mauro Dragoni María Poveda-Villalón Ernesto Jimenez-RuizThis book constitutes the thoroughly refereed conference proceedings of the 13International Workshop on OWL: Experiences and Directions, OWLED 2016, and the 5th International Workshop on OWL: Reasoner Evaluation, ORE 2016, held in Bologna, Italy in November 20, 2016. The Workshops were co-located with the 20th International Conference on Knowledge Engineering and Knowledge Management, EKAW 2016. The 11 revised full papers, 3 short paper and one invited talk presented were carefully reviewed and selected from 27 initial submissions. The papers are trying to bridge the gap between ontology engineering practices and software engineering with the aim of describing reuse methods employed throughout the ontology development cycle; modeling/terminological decisions, alignment and comparison between ontologies, how ontologies are stored, versioned, distributed and consumed over the Web.
Own Your Niche: Hype-Free Internet Marketing Tactics To Establish Authority In Your Field And Promote Your Service-Based Business
by Stephanie ChandlerOwn Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. <P><P>You will learn how to: <P><P>Identify and connect with your target audience Turn up the traffic generation on your website Build an effective blog Get results with social media-in less than an hour per day Distribute content that demonstrates your authority in your field Create email marketing campaigns that build loyalty Handle your own PR and get media to come to you Add online revenue streams to your business Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. <P><P>Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Own Your Tech Career: Soft skills for technologists
by Don JonesOwn Your Tech Career: Soft skills for technologists is a guide to taking control of your professional life. It teaches you to approach your career with planning and purpose, always making active decisions towards your goals.Summary In Own Your Tech Career: Soft skills for technologists, you will: Define what &“success&” means for your career Discover personal branding and career maintenance Prepare for and conduct a tech job hunt Spot speed bumps and barriers that can derail your progress Learn how to navigate the rules of the business world Perform market analysis to keep your tech skills fresh and relevant Whatever your road to success, you&’ll benefit from the toolbox of career-boosting techniques you&’ll find in Own Your Tech Career: Soft skills for technologists. You&’ll discover in-demand communication and teamwork skills, essential rules for professionalism, tactics of the modern job hunt, and more. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology A successful technology career demands more than just technical ability. Achieving your goals requires clear communication, top-notch time management, and a knack for navigating business needs. Master the &“soft skills,&” and you&’ll have a smoother path to success and satisfaction, however you define that for yourself. About the book Own Your Tech Career: Soft skills for technologists helps you get what you want out of your technology career. You&’ll start by defining your ambition—whether that&’s a salary, a job title, a flexible schedule, or something else. Once you know where you&’re going, this book&’s adaptable advice guides your journey. You&’ll learn conflict resolution and teamwork, master nine rules of professionalism, and build the confidence and skill you need to stay on the path you&’ve set for yourself. What's inside Personal branding and career maintenance Barriers that derail progress The rules of the business world Market analysis to keep tech skills fresh About the reader For tech professionals who want to take control of their career. About the author Microsoft MVP Don Jones brings his years of experience as a successful IT trainer to this engaging guide. Table of Contents 1 Own your career 2 Build and maintain your brand 3 Network 4 Be part of a technology community 5 Keep your tech skills fresh and relevant 6 Show up as a professional 7 Manage your time 8 Handle remote work 9 Be a team player 10 Be a team leade 11 Solve problems 12 Conquer written communications 13 Conquer verbal communications 14 Resolve conflicts 15 Be a data-driven, critical thinker 16 Understand how businesses work 17 Be a better decision-maker 18 Help others 19 Be prepared for anything 20 Business math and terminology for technologists 21 Tools for the modern job hunt
Owned: How Tech Billionaires on the Right Bought the Loudest Voices on the Left
by Eoin HigginsA &“devastating&” (Nation) examination of how a cabal of tech-billionaires is colluding with once-idealistic journalists to create an entirely new media landscapeOwned is the story of the underreported and growing collusion between new wealth and new journalism. In recent years, right-wing billionaires like Elon Musk, Peter Thiel, Marc Andreessen, and David Sacks have turned to media as their next investment and source of influence. Their cronies are Glenn Greenwald and Matt Taibbi—once known as idealistic and left-leaning voices, now beneficiaries of Silicon Valley largesse. Together, this new alliance aims to exploit the failings of traditional journalism and undermine the very idea of an independent and fact-based fourth estate.Owned examines how this shift has allowed spectacularly wealthy reactionaries to pursue their ultimate goal of censoring critics so to further their own business interests—and personal vendettas—entirely unimpeded while also advancing a toxic and antidemocratic ideology. A rich history of the decades-long rise of this new right-wing alternative media takeover, Owned follows the money, names names, and offers a chilling portrait of a future social media and news landscape. It is a biting exposé of journalistic greed, tech-billionaire ambition, and a lament for a disappearing free press.
Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth
by Lisa SpannMany small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one- Effective search engine optimisation- Ensuring your website works on all browsers and devices- How to integrate social media into your website- Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Owner's Guide to a Small Business Website: What You Need And How To Get It - Without Paying The Earth
by Lisa SpannMany small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one- Effective search engine optimisation- Ensuring your website works on all browsers and devices- How to integrate social media into your website- Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
by David AakerOwning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with “my brand is better than your brand” marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to:develop new “must haves” that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include “must-have” associations and a basis of relationships that go beyond functional benefits.
Oxygen Transport to Tissue XLV (Advances in Experimental Medicine and Biology #1463)
by Kaoru Sakatani Kazuto Masamoto Yukio Yamada Felix Scholkmann Joseph C. LaMannaThis book presents cutting-edge papers and perspectives on the transport of oxygen to tissues by scientists in a multitude of disciplines such as biochemistry, engineering, mathematics, medicine, physics, physiology, veterinary and complementary medicine. The book is composed of the following 7 parts: 50th Anniversary, Brain, Clinical applications, Methods and techniques, Tumor Oxygenation, Tissue oxygenation and Muscle. The articles in this book have been presented at the 50th annual meeting of the International Society on Oxygen Transport to Tissue (ISOTT 2023). Academics, clinical and industry researchers, engineers, as well as graduate students who are interested in oxygen transport to tissue will find this book a great reference and a useful learning resource.
P-graphs for Process Systems Engineering: Mathematical Models and Algorithms
by Ferenc Friedler Ákos Orosz Jean Pimentel LosadaThis book discusses the P-graph framework for developing and understanding effective design tools for process systems engineering, and addresses the current state of its theory and applications. The book details the new philosophy of the axioms-based mathematical modelling of processing systems, the basic algorithms, areas of application, future directions, and the proofs of theorems and algorithms. Because of the rigorous foundation of the theory, the framework provides a firm basis for future research in mathematical modelling, optimization, and design of complex engineering systems. The various P-graph applications discussed include process network synthesis, reliability engineering, and systems resilience. The framework opens new avenues for research in complex systems including redundant operations for critical infrastructure, systems sustainability, and modelling tools for disaster engineering. Demonstration software is provided to facilitate the understanding of the theory. The book will be of interest to institutions, companies, and individuals performing research and R&D in process systems engineering.
P, NP, and NP-Completeness
by Oded GoldreichThe focus of this book is the P versus NP Question and the theory of NP-completeness. It also provides adequate preliminaries regarding computational problems and computational models. The P versus NP Question asks whether or not finding solutions is harder than checking the correctness of solutions. An alternative formulation asks whether or not discovering proofs is harder than verifying their correctness. It is widely believed that the answer to these equivalent formulations is positive, and this is captured by saying that P is different from NP. Although the P versus NP Question remains unresolved, the theory of NP-completeness offers evidence for the intractability of specific problems in NP by showing that they are universal for the entire class. Amazingly enough, NP-complete problems exist, and furthermore hundreds of natural computational problems arising in many different areas of mathematics and science are NP-complete.
P5 eHealth: An Agenda for the Health Technologies of the Future
by Gabriella Pravettoni Stefano TribertiThis open access volume focuses on the development of a P5 eHealth, or better, a methodological resource for developing the health technologies of the future, based on patients’ personal characteristics and needs as the fundamental guidelines for design. It provides practical guidelines and evidence based examples on how to design, implement, use and elevate new technologies for healthcare to support the management of incurable, chronic conditions. The volume further discusses the criticalities of eHealth, why it is difficult to employ eHealth from an organizational point of view or why patients do not always accept the technology, and how eHealth interventions can be improved in the future. By dealing with the state-of-the-art in eHealth technologies, this volume is of great interest to researchers in the field of physical and mental healthcare, psychologists, stakeholders and policymakers as well as technology developers working in the healthcare sector.
Pacifying the Homeland: Intelligence Fusion and Mass Supervision
by Brendan McQuadeThe United States has poured over a billion dollars into a network of interagency intelligence centers called “fusion centers.” These centers were ostensibly set up to prevent terrorism, but politicians, the press, and policy advocates have criticized them for failing on this account. So why do these security systems persist? Pacifying the Homeland travels inside the secret world of intelligence fusion, looks beyond the apparent failure of fusion centers, and reveals a broader shift away from mass incarceration and toward a more surveillance- and police-intensive system of social regulation. Provided with unprecedented access to domestic intelligence centers, Brendan McQuade uncovers how the institutionalization of intelligence fusion enables decarceration without fully addressing the underlying social problems at the root of mass incarceration. The result is a startling analysis that contributes to the debates on surveillance, mass incarceration, and policing and challenges readers to see surveillance, policing, mass incarceration, and the security state in an entirely new light.
Packet Analysis with Wireshark
by Anish NathLeverage the power of Wireshark to troubleshoot your networking issues by using effective packet analysis techniques and performing improved protocol analysis About This Book * Gain hands-on experience of troubleshooting errors in TCP/IP and SSL protocols through practical use cases * Identify and overcome security flaws in your network to get a deeper insight into security analysis * This is a fast-paced book that focuses on quick and effective packet captures through practical examples and exercises Who This Book Is For If you are a network or system administrator who wants to effectively capture packets, a security consultant who wants to audit packet flows, or a white hat hacker who wants to view sensitive information and remediate it, this book is for you. This book requires decoding skills and a basic understanding of networking. What You Will Learn * Utilize Wireshark's advanced features to analyze packet captures * Locate the vulnerabilities in an application server * Get to know more about protocols such as DHCPv6, DHCP, DNS, SNMP, and HTTP with Wireshark * Capture network packets with tcpdump and snoop with examples * Find out about security aspects such as OS-level ARP scanning * Set up 802.11 WLAN captures and discover more about the WAN protocol * Enhance your troubleshooting skills by understanding practical TCP/IP handshake and state diagrams In Detail Wireshark provides a very useful way to decode an RFC and examine it. The packet captures displayed in Wireshark give you an insight into the security and flaws of different protocols, which will help you perform the security research and protocol debugging. The book starts by introducing you to various packet analyzers and helping you find out which one best suits your needs. You will learn how to use the command line and the Wireshark GUI to capture packets by employing filters. Moving on, you will acquire knowledge about TCP/IP communication and its use cases. You will then get an understanding of the SSL/TLS flow with Wireshark and tackle the associated problems with it. Next, you will perform analysis on application-related protocols. We follow this with some best practices to analyze wireless traffic. By the end of the book, you will have developed the skills needed for you to identify packets for malicious attacks, intrusions, and other malware attacks. Style and approach This is an easy-to-follow guide packed with illustrations and equipped with lab exercises to help you reproduce scenarios using a sample program and command lines.
Packet Forwarding Technologies
by Weidong WuAs Internet traffic continues to grow exponentially, there is a great need to build Internet protocol (IP) routers with high-speed and high-capacity packet networking capabilities. The first book to explore this subject, Packet Forwarding Technologies explains in depth packet forwarding concepts and implementation technologies. It covers the
Packet Guide to Core Network Protocols
by Bruce HartpenceTake an in-depth tour of core Internet protocols and learn how they work together to move data packets from one network to another. With this updated edition, you’ll dive into the aspects of each protocol, including operation basics and security risks, and learn the function of network hardware such as switches and routers. New chapters examine the transmission control protocol (TCP) and user datagram protocol in detail.Ideal for beginning network engineers, each chapter in this book includes a set of review questions, as well as practical, hands-on lab exercises.You’ll explore topics including:Basic network architecture: how protocols and functions fit togetherThe structure and operation of the Ethernet protocolTCP/IP protocol fields, operations, and addressing used for networksThe address resolution process in a typical IPv4 networkSwitches, access points, routers, and components that process packetsTCP details, including packet content and client-server packet flowHow the Internet Control Message Protocol provides error messages during network operationsHow network mask (subnetting) helps determine the networkThe operation, structure, and common uses of the user datagram protocol
Packet Guide to Routing and Switching: Exploring the Network Layer
by Bruce HartpenceGo beyond layer 2 broadcast domains with this in-depth tour of advanced link and internetwork layer protocols, and learn how they enable you to expand to larger topologies. An ideal follow-up to Packet Guide to Core Network Protocols, this concise guide dissects several of these protocols to explain their structure and operation.This isn’t a book on packet theory. Author Bruce Hartpence built topologies in a lab as he wrote this guide, and each chapter includes several packet captures. You’ll learn about protocol classification, static vs. dynamic topologies, and reasons for installing a particular route.This guide covers:Host routing—Process a routing table and learn how traffic starts out across a networkStatic routing—Build router routing tables and understand how forwarding decisions are made and processedSpanning Tree Protocol—Learn how this protocol is an integral part of every network containing switchesVirtual Local Area Networks—Use VLANs to address the limitations of layer 2 networksTrunking—Get an indepth look at VLAN tagging and the 802.1Q protocolRouting Information Protocol—Understand how this distance vector protocol works in small, modern communication networksOpen Shortest Path First—Discover why convergence times of OSPF and other link state protocols are improved over distance vectors
Packet Guide to Voice over IP: A system administrator's guide to VoIP technologies
by Bruce HartpenceGo under the hood of an operating Voice over IP network, and build your knowledge of the protocols and architectures used by this Internet telephony technology. With this concise guide, you’ll learn about services involved in VoIP and get a first-hand view of network data packets from the time the phones boot through calls and subsequent connection teardown.With packet captures available on the companion website, this book is ideal whether you’re an instructor, student, or professional looking to boost your skill set. Each chapter includes a set of review questions, as well as practical, hands-on lab exercises.Learn the requirements for deploying packetized voice and videoUnderstand traditional telephony concepts, including local loop, tip and ring, and T carriersExplore the Session Initiation Protocol (SIP), VoIP’s primary signaling protocolLearn the operations and fields for VoIP’s standardized RTP and RTCP transport protocolsDelve into voice and video codecs for converting analog data to digital format for transmissionGet familiar with Communications Systems H.323, SIP’s widely used predecessorExamine the Skinny Client Control Protocol used in Cisco VoIP phones in networks around the world
Packet Tracer Network Simulator
by Jesin AA practical, fast-paced guide that gives you all the information you need to successfully create networks and simulate them using Packet Tracer. Packet Tracer Network Simulator is aimed at students, instructors, and network administrators who wish to use this simulator to learn how to perform networking instead of investing in expensive, specialized hardware. This book assumes that you have a good amount of Cisco networking knowledge, and it will focus more on Packet Tracer rather than networking.
Padding, Borders, Outlines, and Margins in CSS: CSS Box Model Details
by Eric A. MeyerThe ability to apply margins, borders, and padding to any web page element is one of the things that sets CSS so far above traditional markup. With this practical guide, you will not only learn how to use these properties to lay out your document, but also how to change and control the appearance of any element on the page.Short and sweet, this short book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of Padding, Borders, Outlines, and Margins in CSS, you’ll receive a discount on the entire Definitive Guide once it’s released. Why wait? Learn how to bring life to your web pages now.Understand the CSS box model, including the way different properties relate to one anotherUse tricks for defining padding values, including inline element paddingExplore border width, style, and color, plus the use of border imagesLearn how to use outlines: presentational elements that won’t affect layoutDive into the use of margins, including the way top and bottom margins collapse
Padroneggiare la tecnologia Blockchain: Capire come si possa sfruttare la potenza della tecnologia Blockchain
by Jonathan S. WalkerPadroneggiare la tecnologia Blockchain per creare un ricco impero nei vostri investimenti State cercando il modo migliore per sfruttare la tecnologia Blockchain? Volete sapere come potete implementare al meglio la blockchain? Volete creare ricchezza utilizzando questa tecnologia? Vi presentiamo Padroneggiare la tecnologia BLOCKCHAIN! La vostra guida definitiva per sfruttare al meglio la potenza della tecnologia Blockchain. In questo libro imparerete: I migliori consigli per gli investimenti con Blockchain Migliori strategie di implementazione con Blockchain Cosa sono gli smart contact I pro e i contro della Blockchain E molto altro ancora... Prendi subito la tua copia di questo libro! Non perdere l'occasione di padroneggiare la tecnologia Blockchain! Scorri fino in cima e premi il pulsante "Compra ora" oggi stesso!
Padroneggiare le App: Guida per Principianti Per Iniziare a Monetizzare le App
by Adidas WilsonLe tecnologie di comunicazione sono in costante progresso per stare al passo coi tempi. Le app di messaggistica vanno alla grande ora. Stanno prendendo completamente il sopravvento sui social media, diventando il modo principale con cui comunichiamo online Quando la maggior parte degli imprenditori comincia, inizia a leggere articoli su “come fare il botto con la tua prima app”, “creare l’app da miliardi di dollari”, e la maggior parte dei libri riguardanti questo argomento. Sono attaccati a questa versione dei fatti, ma ciechi di fronte all’altra. Per ottenere la tua storia di successo, devi scoprire perché le altre app falliscono. L’amara verità è che ci sono più app fallite che di successo.
Paid Attention: Innovative Advertising for a Digital World
by Faris YakobThe advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.