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Praxishandbuch Robotic Process Automation (RPA): Von der Prozessanalyse bis zum Betrieb
by Carsten FeldmannDas Buch bietet einen praxisorientierten Überblick zu Implementierung und Betrieb von RPA-Lösungen. Es beleuchtet Prozessautomatisierung aus verschiedenen Perspektiven, um die vielschichtige Thematik umfassend zu verstehen: Von der Software-Einführung durch ein IT-Beratungsunternehmen über den Industriekonzern als Betreiber bis zum Anwalt für IT-Rechtsfragen. Neben Vorgehensmodellen zur Einführung von RPA werden Erfolgsfaktoren für den Betrieb und zahlreiche Praxisbeispiele vorgestellt. Grundlagen und relevante Erfahrungswerte für die Praxis werden fundiert vermittelt.
Praxishandbuch Web Dynpro ABAP
by Ulrich Gellert Ana Daniela CristeaWeb Dynpro ABAP ermöglicht die Web-Programmierung von Anwendungen, die durch SAP-Systeme verbunden sind. Der Band bietet eine Schritt-für-Schritt-Einführung in Web Dynpro ABAP. Leser sollen durch das Erarbeiten der praxisbasierten Beispiele in die Lage versetzt werden, die verschiedenen Komponenten dieser Web-Programmierung zu verstehen und anzuwenden. Die Autoren vermitteln auch den Zusammenhang zwischen Web Dynpro ABAP und anderen SAP NetWeaver-Elementen wie z. B. ABAP Dictionary, Autorisierung und Portal Interaction.
Praxisleitfaden Chatbots: Conversation Design für eine bessere User Experience
by Beate Bruns Cäcilie KowaldChatbots sind eine vielversprechende Form der Kommunikation – jedoch schaffen es bisher nur wenige echten Mehrwert zu bieten. In diesem Praxisleitfaden lernen Sie Schritt für Schritt den gesamten Prozess der Chatbot-Entwicklung kennen: Von der Definition des Use Case über die Persönlichkeit des Chatbots und die Modellierung des Dialogablaufs bis hin zu Pilotbetrieb und Roll-Out. Sie erfahren für jeden Schritt, welche Strategien sich bewährt haben und was bei der Umsetzung besonders zu beachten ist. Einen Schwerpunkt bildet das Conversation Design, denn es ist entscheidend für eine gelungene User Experience, für Akzeptanz und langfristigen Erfolg des Chatbots. Anhand zahlreicher Fallbeispiele aus der Praxis und mit klar formulierten Handlungsempfehlungen zeigen die Autorinnen ganz konkret, wie erfolgreiche Chatbots gelingen.Der Inhalt• Bedarfsanalyse, Use Case und User Stories• Planung der Chatbot-Entwicklung• Chatbot-Persönlichkeit und Conversational Experience• Conversation Design, Proof-of-Concept und Prototyping• Dialogablauf und Copywriting • Implementierung, Finetuning und Roll-Out• Evaluation und Continuous Improvement
Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb: Beispiele, Konzepte und Anwendungsfälle
by Laurenz WuttkeDieser Praxisleitfaden des Daten-Experten Laurenz Wuttke zeigt, was der Einsatz von Künstlicher Intelligenz in Marketing und Vertrieb leisten kann. Systematisch und verständlich führt der Autor seine Leser durch die Zukunftswelt, in der Daten den Unternehmenserfolg bestimmen. Diese Welt ist digital, sie nennt sich Data Science. Sie besteht aus einem Code, dessen Anwendung eine individualisierte Kundenkommunikation und eine fortlaufende Skalierbarkeit ermöglicht. Schritt für Schritt erfahren Sie in diesem Buch, wie sich mit Künstlicher Intelligenz die Customer Journey beeinflussen, die Kundenkommunikation personalisieren lässt. Sie erfahren ebenso, wie Sie die Kosten senken, den Einsatz des Marketingbudgets optimieren und Umsätze um ein Vielfaches steigern können. Die Grundlage für diese fortschrittliche Kultur in Unternehmen bieten Daten und deren Entwicklung hin zu selbstlernenden Systemen.Laurenz Wuttke teilt erstmals mit diesem Buch sein Know-how für KI-Anwendungen mit Unternehmen, Managern und Projektverantwortlichen. Er erläutert anhand von beeindruckenden Beispielen, wie die digitale Systeme funktionieren und bietet eine Roadmap vom Proof of Concept zum Regelbetrieb. Aus dem InhaltWie Künstliche Intelligenz unsere Kommunikation verändertDas Problem des klassischen Marketings und die Chance der Künstlichen IntelligenzSo entsteht ein skalierbares Konzept für PersonalisierungKünstliche Intelligenz in der Organisation verankernViele Anwendungsfälle u.a. Next Best Offer, Kundensegmentierung, Churn Prediction oder Uplift Modeling Zahlreiche Praxisbeispiele von führenden E-Commerce-Playern, Handel und Versicherungen bis zum mittelständischen Unternehmen Herausforderungen und Grenzen von KI in Marketing und Vertrieb
Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
by Ralf T. Kreutzer Sonja KloseMenschen verbringen inzwischen viel Zeit online. Unternehmen folgen ihnen ins Internet – B-to-B wie B-to-C gleichermaßen. Dieses Buch beantwortet die wichtigsten damit verbundenen Fragen und präsentiert konkrete Lösungskonzepte, Erfolgsstrategien und zahlreiche Checklisten – von der kanalübergreifenden Ausgestaltung der Customer Journey über das Controlling bis zur Berücksichtigung rechtlicher Rahmenbedingungen. Den Unternehmen wird Handwerkszeug präsentiert, mit dem sie den Einsatz von Marketing-Budgets im Online-Bereich effektiv und effizient gestalten können. In der 5. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings. Die 5. Auflage von Ralf T. Kreutzer und Sonja Klose zeigt eindrucksvoll, wie dynamisch sich das Marketing entwickelt. Neben den neuen rechtlichen Rahmenbedingungen wurde auch der Einsatz von Künstlicher Intelligenz im Online-Marketing umfassend integriert. Damit bietet das Buch sowohl für Marketing-Studierende als auch für Praktiker im Unternehmen unverzichtbare und aktuelle Inhalte. Eine klare Empfehlung! Martin Nitsche, Präsident des DDV Deutscher Dialogmarketing Verband e. V.
Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
by Jörg PattissOnline-Videos haben sich zu einem effektiven und unverzichtbaren Werkzeug im Marketing für Unternehmen jeglicher Größe etabliert. Videos können nicht nur relevanten Content in kurzer Zeit anschaulich vermitteln, sondern bedienen den Zuschauer auch auf verschiedenen emotionalen Ebenen und helfen dadurch, eine Beziehung zur Zielgruppe aufzubauen. Dieses Buch erklärt, wie Unternehmen Online-Videos strategisch planen und einsetzen können und erläutert, was es in allen Phasen der Produktion zu beachten gilt: von der Zielsetzung und der Konzeptphase, über Präsentationstechniken und Handwerkszeug beim Dreh, bis hin zur Nachbearbeitung und digitalen Verbreitung.Ein handfester und leicht verständlicher Ratgeber mit unzähligen wertvollen Tipps, Tools, Programmen und Insider-Tricks eines Experten, der wiederholt dazu rät: Einfach mal machen - Übung macht den Meister!Digitales Buch: Laden Sie die Springer Nature ExploreBooks App kostenlos herunter – Abbildungen im Buch per App mit Handy oder Tablet scannen, um Videos zu streamen und Zusatzinformationen zu erhalten.
Pre-Employment Background Investigations for Public Safety Professionals
by Frank A. Colaprete***Author Radio InterviewJoin Dr. Frank A. Colaprete for an upcoming interview on the Privacy Piracy show on KUCI 88.9FM. Click here on September 2nd, 2013 at 8:00 a.m. PST to listen in.Pre-employment investigations have been the subject of intense review and debate since 9/11 made the vetting of applicants a critical function of every organization
Precipitation Modeling and Quantitative Analysis
by Xiaofan Li Shouting GaoThe book examines surface rainfall processes through cloud-resolving modeling and quantitative analysis of surface rainfall budget and summarizes modeling and analysis results in recent seven years. The book shows validation of precipitation modeling against observations and derives a set of diagnostic precipitation equations. The book provides detailed discussions of the applications of precipitation equations to the examination of effects of sea surface temperature, vertical wind shear, radiation, and ice clouds on torrential rainfall processes in the tropics and mid-latitudes, and to the studies of sensitivity of precipitation modeling to uncertainty of the initial conditions and to the estimate of precipitation efficiency. The book can be used as a text book for graduate students and will be beneficial to researchers and forecasters for precipitation process studies and operational forecasts.
Precisely: Working with Precision Systems in a World of Data
by Zachary Tumin Madeleine WantIf you want to win an election, improve the health of a city, or thrill your customers, you’re going to need precision systems—the highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market “nudges” to industrial-grade recommendation systems.Precisely is the playbook for the rest of us. Zachary Tumin and Madeleine Want show how leaders in every domain are taking real-time precision systems into the marketplace, the political race, and the fight for health—from New York-Presbyterian Hospital to the New York Times, the NFL’s Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPD—to reveal elusive patterns, perform a repetitive task, run a play, or tailor a message, one at a time or by the millions.Precisely provides insight that will help leaders choose the system that’s right for them, decide which problem to tackle first, sell the importance of precision to stakeholders, power-up the people and the technology, and accomplish change that delivers precisely what’s needed every time—and do it all responsibly.
Precision Health and Medicine: A Digital Revolution in Healthcare (Studies in Computational Intelligence #843)
by Arash Shaban-Nejad Martin MichalowskiThis book highlights the latest advances in the application of artificial intelligence to healthcare and medicine. It gathers selected papers presented at the 2019 Health Intelligence workshop, which was jointly held with the Association for the Advancement of Artificial Intelligence (AAAI) annual conference, and presents an overview of the central issues, challenges, and potential opportunities in the field, along with new research results. By addressing a wide range of practical applications, the book makes the emerging topics of digital health and precision medicine accessible to a broad readership. Further, it offers an essential source of information for scientists, researchers, students, industry professionals, national and international public health agencies, and NGOs interested in the theory and practice of digital and precision medicine and health, with an emphasis on risk factors in connection with disease prevention, diagnosis, and intervention.
Precision Medicine in Stroke
by José M. Ferro Ana Catarina FonsecaThis book provides a comprehensive coverage of the state of the art in precision medicine in stroke. It starts by explaining and giving general information about precision medicine. Current applications in different strokes types (ischemic, haemorrhagic) are presented from diagnosis to treatment. In addition, ongoing research in the field (early stroke diagnosis and estimation of prognosis) is extensively discussed. The final part provides an in-depth discussion of how different interdisciplinary areas like artificial intelligence, molecular biology and genetics are contributing to this area.Precision Medicine in Stroke provides a practical approach to each chapter, reinforcing clinical applications and presenting clinical cases. This book is intended for all clinicians that interact with stroke patients (neurologists, internal medicine doctors, general practitioners, neurosurgeons), students and basic researchers.
Precision Photoshop: Creating Powerful Visual Effects
by Lopsie SchwartzThe Essentials of Photoshop for Creative ProfessionalsThere are plenty of books on Photoshop for photographers; for everyone else, there's Precision Photoshop: Creating Powerful Visual Effects. In clear, conversational language using extensive images and screenshots, this book gives you in-depth guidance on learning how to use Photoshop. The author
Precision Positioning with Commercial Smartphones in Urban Environments (EAI/Springer Innovations in Communication and Computing)
by Sara PaivaThis book discusses recent technologies and case studies that aim to enhance positioning obtained with commercial smartphones in urban environments, overcoming difficulties with GPS. The authors provide insight into recent trends and innovation on technologies, solutions and approaches to overcome GPS issues in urban environments, due to the existence of a big number of buildings. Topics include security and legal aspects related to positioning systems, the usage of crowdsourcing approaches to enhance positioning, location-based services, proximity based-social networking, satellite navigation and Bluetooth low-energy based systems. The book provides important information for developers that intend to make use of precise positioning for the purpose of commercial applications as well as for research and innovation.Discusses technologies that enhance positioning obtained with commercial smartphones in urban environments;Presents innovations to overcome GPS issues in urban environments caused by dense cities;Includes applications of precise positioning, including their security issues and challenges.
Precursors of Isogeometric Analysis: Finite Elements, Boundary Elements, and Collocation Methods (Solid Mechanics and Its Applications #256)
by Christopher G. ProvatidisThis self-contained book addresses the three most popular computational methods in CAE (finite elements, boundary elements, collocation methods) in a unified way, bridging the gap between CAD and CAE. <P><P>It includes applications to a broad spectrum of engineering (benchmark) application problems, such as elasto-statics/dynamics and potential problems (thermal, acoustics, electrostatics). It also provides a large number of test cases, with full documentation of original sources, making it a valuable resource for any student or researcher in FEA-related areas. <P><P>The book, which assumes readers have a basic knowledge of FEA, can be used as additional reading for engineering courses as well as for other interdepartmental MSc courses.
Predatory Data: Eugenics in Big Tech and Our Fight for an Independent Future
by Anita Say ChanThe first book to draw a direct line between the datafication and prediction techniques of past eugenicists and today's often violent and extractive "big data" regimes. Predatory Data illuminates the throughline between the nineteenth century's anti-immigration and eugenics movements and our sprawling systems of techno-surveillance and algorithmic discrimination. With this book, Anita Say Chan offers a historical, globally multisited analysis of the relations of dispossession, misrecognition, and segregation expanded by dominant knowledge institutions in the Age of Big Data. While technological advancement has a tendency to feel inevitable, it always has a history, including efforts to chart a path for alternative futures and the important parallel story of defiant refusal and liberatory activism. Chan explores how more than a century ago, feminist, immigrant, and other minoritized actors refused dominant institutional research norms and worked to develop alternative data practices whose methods and traditions continue to reverberate through global justice-based data initiatives today. Looking to the past to shape our future, this book charts a path for an alternative historical consciousness grounded in the pursuit of global justice. A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.
Predictable Profits: Transform Your Business from One-Off Sales to Recurring Revenue with Membershipsand Subscriptions
by Stu McLarenLaunch, grow, and scale your membership businessWhat if you could stop chasing one-off sales and build a business that pays you consistently, month after month?In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn&’t just bring in revenue—but does so predictably, allowing you to focus on what truly matters.Drawing on nearly two decades of membership experience, Stu shares:Three telltale signs that you have a perfect market for a membership site How to effortlessly attract new members—even if you don&’t like to &“sell&”Why closing your doors will lead to faster and more explosive growth in your membershipA simple blueprint for creating irresistible content that keeps your members coming back for moreWhat to do in the first 30 days to triple the lifetime value of your membersPredictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to build a membership site that does more than just generate revenue—it creates financial stability, positive impact, and ultimate freedom.Turn what you already know, love, and do into a thriving online business. This remarkable book will show you how.
Predicting Business Success: Using Smarter Analytics to Drive Results
by Matt Betts Shane Douthitt Scott Mondore Hannah SpellHR leaders know people drive business results but often struggle to prove it with data. Predicting Business Success empowers HR professionals to move beyond basic metrics and directly connect talent data to the outcomes executives care about. This practical guide provides a step-by-step approach to scaling analytics organization-wide, making talent profiles predictive and using data to inform key areas such as hiring, onboarding, surveys and training. With actionable strategies for data collection and application, it shows how to embed analytics into everyday decision-making at every level. For HR teams looking to increase influence and drive measurable business impact, this book is an essential roadmap.
Predicting Malicious Behavior
by Gary M. JacksonA groundbreaking exploration of how to identify and fight security threats at every levelThis revolutionary book combines real-world security scenarios with actual tools to predict and prevent incidents of terrorism, network hacking, individual criminal behavior, and more. Written by an expert with intelligence officer experience who invented the technology, it explores the keys to understanding the dark side of human nature, various types of security threats (current and potential), and how to construct a methodology to predict and combat malicious behavior. The companion CD demonstrates available detection and prediction systems and presents a walkthrough on how to conduct a predictive analysis that highlights proactive security measures.Guides you through the process of predicting malicious behavior, using real world examples and how malicious behavior may be prevented in the futureIllustrates ways to understand malicious intent, dissect behavior, and apply the available tools and methods for enhancing securityCovers the methodology for predicting malicious behavior, how to apply a predictive methodology, and tools for predicting the likelihood of domestic and global threats CD includes a series of walkthroughs demonstrating how to obtain a predictive analysis and how to use various available tools, including Automated Behavior AnalysisPredicting Malicious Behavior fuses the behavioral and computer sciences to enlighten anyone concerned with security and to aid professionals in keeping our world safer.
Predicting Prosody from Text for Text-to-Speech Synthesis
by K. Sreenivasa RaoPredicting Prosody from Text for Text-to-Speech Synthesis covers the specific aspects of prosody, mainly focusing on how to predict the prosodic information from linguistic text, and then how to exploit the predicted prosodic knowledge for various speech applications. Author K. Sreenivasa Rao discusses proposed methods along with state-of-the-art techniques for the acquisition and incorporation of prosodic knowledge for developing speech systems. Positional, contextual and phonological features are proposed for representing the linguistic and production constraints of the sound units present in the text. This book is intended for graduate students and researchers working in the area of speech processing.
Predicting Real World Behaviors from Virtual World Data
by Muhammad Aurangzeb Ahmad Cuihua Shen Jaideep Srivastava Noshir ContractorThere is a growing body of literature that focuses on the similarities and differences between how people behave in the offline world vs. how they behave in these virtual environments. Data mining has aided in discovering interesting insights with respect to how people behave in these virtual environments. The book addresses prediction, mining and analysis of offline characteristics and behaviors from online data and vice versa. Each chapter will focus on a different aspect of virtual worlds to real world prediction e. g. , demographics, personality, location, etc.
Predicting User Performance and Errors
by Marc HalbrüggeThis book proposes a combination of cognitive modeling with model-based user interface development to tackle the problem of maintaining the usability of applications that target several device types at once (e.g., desktop PC, smart phone, smart TV). Model-based applications provide interesting meta-information about the elements of the user interface (UI) that are accessible through computational introspection. Cognitive user models can capitalize on this meta-information to provide improved predictions of the interaction behavior of future human users of applications under development. In order to achieve this, cognitive processes that link UI properties to usability aspects like effectiveness (user error) and efficiency (task completion time) are established empirically, are explained through cognitive modeling, and are validated in the course of this treatise. In the case of user error, the book develops an extended model of sequential action control based on the Memory for Goals theory and it is confirmed in different behavioral domains and experimental paradigms. This new model of user cognition and behavior is implemented using the MeMo workbench and integrated with the model-based application framework MASP in order to provide automated usability predictions from early software development stages on. Finally, the validity of the resulting integrated system is confirmed by empirical data from a new application, eliciting unexpected behavioral patterns.
Predicting the Future
by Henry AbarbanelThrough the development of an exact path integral for use in transferring information from observations to a model of the observed system, the author provides a general framework for the discussion of model building and evaluation across disciplines. Through many illustrative examples drawn from models in neuroscience, geosciences, and nonlinear electrical circuits, the concepts are exemplified in detail. Practical numerical methods for approximate evaluations of the path integral are explored, and their use in designing experiments and determining a model's consistency with observations is explored.
Predicting the Unknown: The History and Future of Data Science and Artificial Intelligence
by Stylianos KampakisAs a society, we’re in a constant struggle to control uncertainty and predict the unknown. Quite often, we think of scientific fields and theories as being separate from each other. But a more careful investigation can uncover the common thread that ties many of those together. From ChatGPT, to Amazon’s Alexa, to Apple’s Siri, data science, and computer science have become part of our lives. In the meantime, the demand for data scientists has grown, as the field has been increasingly called the “sexiest profession.” This book attempts to specifically cover this gap in literature between data science, machine learning and artificial intelligence (AI). How was uncertainty approached historically, and how has it evolved since? What schools of thought exist in philosophy, mathematics, and engineering, and what role did they play in the development of data science? It uses the history of data science as a stepping stone to explain what the future might hold. Predicting the Unknown provides the framework that will help you understand where AI is headed, and how to best prepare for the world that’s coming in the next few years, both as a society and within a business. It is not technical and avoids equations or technical explanations, yet is written for the intellectually curious reader, and the technical expert interested in the historical details that can help contextualize how we got here. What You’ll LearnExplore the bigger picture of data science and see how to best anticipate future changes in that fieldUnderstand machine learning, AI, and data scienceExamine data science and AI through engaging historical and human-centric narratives Who is This Book ForBusiness leaders and technology enthusiasts who are trying to understand how to think about data science and AI
Predicting the Unpredictable
by Johanna Rothman"If you have trouble estimating cost or schedule for your projects, you are not alone. The question is this: who wants the estimate and why?The definition of estimate is to guess. But too often, the people who want estimates want commitments. Instead of a commitment, you can apply practical and pragmatic approaches to developing estimates and then meet your commitments. You can provide your managers with the information they want and that you can live with.Learn how to use different words for your estimates and how to report an estimate that includes uncertainty. Learn who should and should not estimate. Learn how to update your estimate when you know more about your project.Regain estimation sanity. Learn practical and pragmatic ways to estimate schedule or cost for your projects."
Predicting the Winner: The Untold Story of Election Night 1952 and the Dawn of Computer Forecasting
by Ira ChinoyThe history of American elections changed profoundly on the night of November 4, 1952. An outside-the-box approach to predicting winners from early returns with new tools—computers—was launched live and untested on the newest medium for news: television. Like exhibits in a freak show, computers were referred to as &“electronic brains&” and &“mechanical monsters.&” Yet this innovation would help fuel an obsession with numbers as a way of understanding and shaping politics. It would engender controversy down to our own time. And it would herald a future in which the public square would go digital. The gamble was fueled by a crisis of credibility stemming from faulty election-night forecasts four years earlier, in 1948, combined with a lackluster presentation of returns. What transpired in 1952 is a complex tale of responses to innovation, which Ira Chinoy makes understandable via a surprising history of election nights as venues for rolling out new technologies, refining methods of prediction, and providing opportunities for news organizations to shine. In Predicting the Winner Chinoy tells in detail for the first time the story of the 1952 election night—a night with continuing implications for the way forward from the dramatic events of 2020–21 and for future election nights in the United States.