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Rule of Thumb: A Guide To Small Business Marketing (Rule of Thumb #2)
by David CatalanIn clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!
Rule of Thumb: A Small Business Guide To Software Technology (Rule of Thumb #9)
by Michael Mitilier Melissa TurnerBecoming the leader of a successful company requires not only good business sense, but also the knowledge to effectively use a multitude of software technologies to communicate effectively with clients. However, when it comes to putting business software to good use, many individuals find themselves navigating the vast expanse of technology alone, wasting valuable time and money through trial and error. "Rule of Thumb: A Guide to Small Business Software Technology" provides useful tips and guidelines to get you on the fast-track to creating professional-looking documents with the Microsoft Office Suite and PDF technology. This easy to follow book includes step-by-step instructions and time-saving shortcuts. it's a must-have reference guide for all small business owners and those looking to improve their knowledge of these essential business tools.
Rule Technologies. Research, Tools, and Applications
by Jose Julio Alferes Leopoldo Bertossi Guido Governatori Paul Fodor Dumitru RomanThis book constitutes the refereed proceedings of the 10th International RuleML Symposium, RuleML 2016, held in New York, NY, USA during July 2016. The 19 full papers, 1 short paper, 2 keynote abstracts, 2 invited tutorial papers, 1 invited standard paper, presented were carefully reviewed and selected from 36 submissions. RuleML is a leading conference aiming to build bridges between academia and industry in the field of rules and its applications, especially as part of the semantic technology stack. It is devoted to rule-based programming and rule-based systems including production rule systems, logic programming rule engines, and business rule engines and business rule management systems, Semantic Web rule languages and rule standards and technologies, and research on inference rules, transformation rules, decision rules, and ECA rules.
Rules and Reasoning: Second International Joint Conference, RuleML+RR 2018, Luxembourg, Luxembourg, September 18–21, 2018, Proceedings (Lecture Notes in Computer Science #11092)
by Christoph Benzmüller Francesco Ricca Xavier Parent Dumitru RomanThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2018, held in Luxembourg during September 2018. This is the second conference of a new series, joining the efforts of two existing conference series, namely “RuleML” (International Web Rule Symposium) and “RR” (Web Reasoning and Rule Systems).The 10 full research papers presented together with 5 long technical communications and 7 short papers were carefully reviewed and selected from 33 submissions.
Rules and Reasoning: 7th International Joint Conference, RuleML+RR 2023, Oslo, Norway, September 18–20, 2023, Proceedings (Lecture Notes in Computer Science #14244)
by Anna Fensel Ana Ozaki Dumitru Roman Ahmet SoyluThis book constitutes the refereed proceedings of the 7th International Joint Conference on Rules and Reasoning, RuleML+RR 2023, held in Oslo, Norway, during September 18–20, 2023. The 13 full papers and 3 short papers included in these proceedings were carefully reviewed and selected from 46 submissions. They focus on all aspects of theoretical advances; novel technologies; innovative applications; knowledge representation; reasoning with rules; and research, development, applications of rule-based systems.
Rules and Reasoning: Third International Joint Conference, RuleML+RR 2019, Bolzano, Italy, September 16–19, 2019, Proceedings (Lecture Notes in Computer Science #11784)
by Paul Fodor Marco Montali Diego Calvanese Dumitru RomanThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2019, held in Bolzano, Italy, during September 2019. This is the third conference of a new series, joining the efforts of two existing conference series, namely “RuleML” (International Web Rule Symposium) and “RR” (Web Reasoning and Rule Systems). The 10 full research papers presented together with 5 short technical communications papers were carefully reviewed and selected from 26 submissions.
Rules and Reasoning: 6th International Joint Conference on Rules and Reasoning, RuleML+RR 2022, Berlin, Germany, September 26–28, 2022, Proceedings (Lecture Notes in Computer Science #13752)
by Guido Governatori Anni-Yasmin TurhanThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2022, held in Berlin, Germany, during September 26–28, 2022. This is the 6th conference of a new series, joining the efforts of two existing conference series, namely “RuleML” (International Web Rule Symposium) and “RR” (Web Reasoning and Rule Systems). The 18 full research papers presented in this book were carefully reviewed and selected from 54 submissions. The papers cover the following topics: answer set programming; foundations of nonmonotonic reasoning; datalog; queries over ontologies; proofs, error-tolerance, and rules; as well as agents and argumentation.
Rules and Reasoning: 4th International Joint Conference, RuleML+RR 2020, Oslo, Norway, June 29 – July 1, 2020, Proceedings (Lecture Notes in Computer Science #12173)
by Víctor Gutiérrez-Basulto Tomáš Kliegr Ahmet Soylu Martin Giese Dumitru RomanThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2020, held in Oslo, Norway, during June-July 2020*. This is the 4th conference of a new series, joining the efforts of two existing conference series, namely “RuleML” (International Web Rule Symposium) and “RR” (Web Reasoning and Rule Systems).The 7 full research papers presented together with 6 short technical communications papers were carefully reviewed and selected from 30 submissions.*The conference was held virtually due to the COVID-19 pandemic.
Rules and Reasoning: 5th International Joint Conference, RuleML+RR 2021, Leuven, Belgium, September 13–15, 2021, Proceedings (Lecture Notes in Computer Science #12851)
by Sotiris Moschoyiannis Rafael Peñaloza Jan Vanthienen Ahmet Soylu Dumitru RomanThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2021, held in Leuven, Belgium, during September, 2021. This is the 5th conference of a new series, joining the efforts of two existing conference series, namely “RuleML” (International Web Rule Symposium) and “RR” (Web Reasoning and Rule Systems). The 17 full research papers presented together with 2 short technical communications papers and 2 abstracts of invited papers were carefully reviewed and selected from 39 submissions.
Rules and Reasoning
by Dumitru Roman Fariba Sadri Roman Kontchakov William Van Woensel Enrico Franconi Stefania CostantiniThis book constitutes the proceedings of the International Joint Conference on Rules and Reasoning, RuleML+RR 2017, held in London, UK, during July 2017. This is the first conference of a new series, joining the efforts of two existing conference series, namely "RuleML" (International Web Rule Symposium) and "RR" (Web Reasoning and Rule Systems). The 16 regular papers presented together with 2 keynote abstracts were carefully reviewed and selected from 29 submissions. The RR conference series has been a forum for discussion and dissemination of new results on all topics concerning Web Reasoning and Rule Systems, with an emphasis on rule-based approaches and languages. The RuleML conference series has been devoted to disseminating research, applications, languages and standards for rule technologies, with attention to both theoretical and practical developments, to challenging new ideas and industrial applications. Both series of conferences aimed at building bridges between academia and industry in the field of rules and their applications. Therefore, RuleML+RR is expected to become a leading conference for all subjects concerning theoretical advances, novel technologies, and innovative applications about knowledge representation and reasoning with rules. This new joint conference provides a valuable forum for stimulating cooperation and cross-fertilization between the many different communities focused on the research, development and applications of rule-based systems. It provides the possibility to present and discuss applications of rules and reasoning in academia, industry, engineering, business, finance, healthcare and other application areas.
Rules for Revolutionaries: How Big Organizing Can Change Everything
by Zack Exley Becky BondLessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings--in an effort to put Bernie Sanders's insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible.
The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!
by Mark DeoTraditional marketing pushes people away! Learn the art of attraction. Entrepreneurs, business owners and marketing managers across all industries are learning the hard way that the platitudes they've read or heard about attraction-based marketing just don't easily translate into their business. In the Rules of Attraction, the author has assembled 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation and building a network business affiliates. The Rules of Attraction is a practical, hands-on manual that will assist readers in correctly devising, executing and monitoring attraction-based marketing strategies. It will both shake the foundations of the most experienced marketer as well as serve as a planning guide for the novice. After reading this book, they will be able to clearly define emerging market needs and systemize the creation and implementation of an attraction-based marketing campaign.
The Rules of Contagion: Why Things Spread--And Why They Stop
by Adam KucharskiFrom ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern lifeThese days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
The Rules of Photography and When to Break Them
by Haje Jan KampsOne of the most popular cameras on the market is called the 'Digital Rebel' yet many photographers use it and its brethren to follow tired old rules from tired old photographers.This book shows you how to move beyond the dogma and shoot more creatively.If you're just starting out with a camera, or are starting to think about switching away from Auto mode, then this is the perfect book for you. Not only will you find within all the classical rules of photography - useful basic knowledge that can sharpen anyone's eye for finding great photographs - but you'll simultaneously be shown how you can push the boundaries that many teachers set, filling your memory card with exciting, different pictures that push the limits.After all, unless you understand the confines of the box, you can't consciously decide to think outside of it, can you?
Rules of Play: Game Design Fundamentals
by Katie Salen Eric ZimmermanAs active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games.
Rules of Play: Game Design Fundamentals (The\mit Press Ser.)
by Katie Salen Tekinbas Eric ZimmermanAn impassioned look at games and game design that offers the most ambitious framework for understanding them to date.As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
The Rules of Programming
by Chris ZimmermanThis philosophy-of-programming guide presents a unique and entertaining take on how to think about programming. A collection of 21 pragmatic rules, each presented in a standalone chapter, captures the essential wisdom that every freshly minted programmer needs to know and provides thought-provoking insights for more seasoned programmers. Author Chris Zimmerman, cofounder of the video game studio Sucker Punch Productions, teaches basic truths of programming by wrapping them in memorable aphorisms and driving them home with examples drawn from real code. This practical guide also helps managers looking for ways to train new team members. The rules in this book include: As simple as possible, but no simplerLet your code tell its own storyLocalize complexityGeneralization takes three examplesWork backward from your result, not forward from your codeThe first lesson of optimization is don't optimizeA good name is the best documentationBugs are contagiousEliminate failure casesCode that isn't running doesn't workSometimes you just need to hammer the nails
Ruling the Root: Internet Governance and the Taming of Cyberspace
by Milton L. MuellerIn Ruling the Root, Milton Mueller uses the theoretical framework of institutional economics to analyze the global policy and governance problems created by the assignment of Internet domain names and addresses.
Run and Jump: The Meaning of the 2D Platformer (Playful Thinking)
by Peter D. McDonaldHow abstract design decisions in 2D platform games create rich worlds of meaning for players.Since the 1980s, 2D platform games have captivated their audiences. Whether the player scrambles up the ladders in Donkey Kong or leaps atop an impossibly tall pipe in Super Mario Bros., this deceptively simple visual language has persisted in our cultural imagination of video games. In Run and Jump, Peter McDonald surveys the legacy of 2D platform games and examines how abstract and formal design choices have kept players playing. McDonald argues that there is a rich layer of meaning underneath, say, the quality of an avatar&’s movement, the pacing and rhythm of level design, the personalities expressed by different enemies, and the emotion elicited by collecting a coin.To understand these games, McDonald draws on technical discussions by game designers as well as theoretical work about the nature of signs from structuralist semiotics. Interspersed throughout are design exercises that show how critical interpretation can become a tool for game designers to communicate with their players. With examples drawn from over forty years of game history, and from games made by artists, hobbyists, iconic designers, and industry studios, Run and Jump presents a comprehensive—and engaging—vision of this slice of game history.
Run Grow Transform: Integrating Business and Lean IT
by Steven BellToday's customers want it all and they want it now: innovation, speed, agility, and value. How can you drive operational excellence, stimulate growth, and accelerate idea-to-value innovation throughout your enterprise? Shingo Prize-winning author Steve Bell, joined by other thought leaders, offers useful insights and examples you can start using now. Run Grow Transform takes the next logical step to driving enterprise value. This could be the game-changing playbook for IT 3.0. -Mark Katz, CIO & Senior Vice President, Esselte Corporation A powerful read detailing how companies can leverage their Lean IT transformation to supercharge the business. -Tom Paider, IT Build Capability Leader, Nationwide The consistent application of the practices described in this book has enabled Embraer to reap huge gains. I recommend this book as a desktop companion. -Alexandre Baule, Vice President Information Systems, Embraer Run Grow Transform takes the reader a leap forward, ready for immediate application to bridge Lean and innovation. -Melissa Barrett, Enterprise Architecture & IT Strategy, Premera Blue Cross This book focuses on the most critical and challenging issue for any aspect of the development or use of IT: creating a collaborative learning culture. -Jeffrey K. Liker, Shingo Prize-Winning Author of The Toyota Way Run Grow Transform sets out the principles and practices necessary for success in the new economy. -Jez Humble, author of Continuous Delivery Steve Bell has hit another home run with this book. Either your organization will adopt the wisdom contained in this book and thrive, or your competitors will do so and put you out of business. -Scott Ambler, author Disciplined Agile Delivery and 19 other books It's rare to see truly new insight added to the Lean discussion. Steve Bell does just that by continuing to push the frontiers of Lean thinking. -Alexander Brown, COO, Scrum Inc. A powerful read detailing how companies can leverage their Lean IT transformation to supercharge the business. -Tom Paider, IT Build Capability Leader, Nationwide Steve Bell has mapped a new trajectory. I challenge any CIO to read Bell's breakthrough work and not be compelled to start this journey to become a transformative leader in the creation of real and sustainable value. -Jeffrey Barnes, Society for Information Management (SIM), Regional Director, Advanced Practices Council All too often the IT organization is viewed as an impediment to lean transformation, when it truly can be a catalyst. Steve's book sorts out all the noise, the jargon, and the "hero culture", guiding the reader to what is so obvious, yet so hard to see: build your culture around your customer! -Josh Rapoza, Director of Web Strategy and Operations, Lean Enterprise Institute Aligning Lean and IT is a great challenge with a big payoff. This book really shows how Lean and IT can create a strong enterprise; it's a great inspiration. -Klaus Lyck Petersen, Solar A/S A must read for any organization that is pursuing continuous improvement. In today's world, real business improvement cannot be achieved without the IT factor; this book will help any organization achieve the improvement that they are seeking. -Barry J. Brunetto, Vice President, Information Systems, Blount International Precise, concise, and entertaining, this book provides the reader with crucial tips on how IT can help enterprises survive and thrive in a fast-paced technological and economic environment. This is mandatory reading not only for businesses and IT organizations, but also for universities and policy makers. -Fuat Alican, PhD, Vice President, Central American Scientific Research and Education Center Not just for Lean Practitioners, Run Grow Transform is a must-have reference for any IT organization, regardless of size, age or industry, looking to move to the next level of performance. -Sarah Topham, Lean Deployment Leader, Information Technology & Product Management, Paychex, Inc. This is a long overdue book that addresses the key challenges for today's IT organization and puts Lean IT into
Run-time Adaptation for Reconfigurable Embedded Processors
by Jörg Henkel Lars BauerEmbedded processors are the heart of embedded systems. Reconfigurable embedded processors comprise an extended instruction set that is implemented using a reconfigurable fabric (similar to a field-programmable gate array, FPGA). This book presents novel concepts, strategies, and implementations to increase the run-time adaptivity of reconfigurable embedded processors. Concepts and techniques are presented in an accessible, yet rigorous context. A complex, realistic H.264 video encoder application with a high demand for adaptivity is presented and used as an example for motivation throughout the book. A novel, run-time system is demonstrated to exploit the potential for adaptivity and particular approaches/algorithms are presented to implement it.
Run Your Own Web Server Using Linux and Apache
by Tony Steidler-DennisonThis book is for Web Developers who want to learn how to use Linux and Apache for Website Hosting. The first chapters will teach you how to install Linux and Apache 2.0 on a home or office machine for testing purposes. Then you'll learn how to perform dozens of common tasks including: *Updating server software *Setting up new Websites, Email Accounts and Subdomains *Configuring various Linux and Apache files related to performance and security *Install spam filtering software *Perform automatic backups and crash recoveries And much more. This is the ideal book for anyone who wants to run Websites using a leased or co-located Linux server, without having to spends thousands of dollars annually on third party support and management.
Runescape: The First 20 Years--An Illustrated History
by Alex Calvin JagExA full-colour hardcover companion tome that offers a look behind the scenes as the iconic online fantasy RPG celebrates its 20th birthday!In 2001, RuneScape transformed the world of MMORPGs with a magical world that was free-to-play in your browser. Assuming any number of fantasy roles, players carved their own adventures in a fantasy land filled with vibrant characters, daring adventure and mystery. In an industry where success can often be short lived, RuneScape has defied the odds by not just surviving, but thriving over an incredible two decades. Now you can get an insider's look at the tremendous talent and enormous effort that went into creating the land of Gielinor and the magical races who inhabit it.Jagex and Dark Horse present a guide to the history of the RuneScape franchise, exploring the detailed tapestry of RuneScape and Old School RuneScape through exciting and exclusive art and behind the scenes interviews!
Runescape Gold Strategy Guide
by Lesley A. HarrisonA practical and concise tutorial leading the player to understand how to get the most out of their in game time. Packt Gold Strategy Guides are a workout, not a walkthrough! Newcomers or experienced players of the Runescape online game. Both free and pay-for members will benefit from the book.
Running ESXi on a Raspberry Pi: Installing VMware ESXi on Raspberry Pi 4 to run Linux virtual machines
by Thomas Fenton Patrick KennedyGain foundational knowledge of ESXi technology and understand why it is such a dominant force in the datacenter. This book also looks beyond ESXi to other vSphere technologies, such as virtual machines (VMs), vMotion, and vCenter Server. Knowing how these technologies complement ESXi running on a Raspberry Pi will help you get the most out of ESXi on Arm technologies. This marks a significant change for ESXi, and has created new learning opportunities and use cases for both seasoned ESXi users and users completely new to the virtualization space. For those already familiar with ESXi but new to the Raspberry Pi, you’ll develop an in-depth understanding of this device and why it has become such a popular platform for technologists. Once you’ve learned the fundamentals, you’ll be introduced to enterprise, edge, and personal use-cases for this technology. Then, you’ll be walked through the process of installing ESXi on a Pi, as well as managing and monitoring it. You will also come to recognize its strengths and limitations and become familiar with the storage and networking options that are currently available. Lastly, given the fact that the sole purpose of running ESXi on a Pi is to run VMs on it, you’ll receive detailed step-by-step instructions for installing popular OSes including Ubuntu, CentOS, and Raspberry Pi OS. What You'll LearnBuild a fully functional ESXi server on a Raspberry PiSelect the correct hardware for particular use casesCreate and optimize virtual machines running on a PiRun Kubernetes on a Pi running ESXi Who This Book Is ForThose new to the datacenter who want a low-cost way to work with one of the most powerful datacenter technologies to experienced datacenter professionals who need to use ESXi on Arm to complement their enterprise’s long-term strategic goals.